Proof of Concept

Designer Brittany Pierone, alum of Fear of God, Nike and James Perse,  who unveiled her Pre Spring 2025 Collection for PROOF OF CONCEPT, with a beautiful presentation/shopping event in DTLA that was attended by the likes of Jeff Staple, Jason Mayden (Jumpman), Jamil Hardwick, Armani White and more.

The collection features unisex apparel and accessories made in Italy and furniture made in Los Angeles.

Rooted in industrial design ethos, the lifestyle concepts seek to provide clever solutions with the human experience at the center of every design decision. These forms explore effortless minimalism accented by functional elements.

Designer Brittany Pierone brings a background in both industrial design and fashion and uniquely positions the design concepts that are both human-centered and aesthetically pleasing. 

PROOF OF CONCEPT was founded on a mission to nurture and incubate talent, as access to mentorship, resources, and information is vital to its community’s success. The company seeks to empower through education with partnerships to help break industry barriers and is invested in endorsing and supporting the under-resourced yet brilliant taste makers.

Photo: Titan Studios