Posts tagged with "Nike"

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Lids Announces Expansion

Lids, the leading sports retailer, is expanding its presence internationally with the opening of its first independent stores in Mexico. For its debut in Mexico, Lids will open four locations in the metropolitan area, State of Mexico, and Queretaro: Parque Toreo, Galerías Toluca, Premium Outlet Punta Norte, and Premium Outlet Querétaro, all opening in the coming months.

Each store will have the immersive shopping experience of the extensive licensed and branded merchandise that Lids has long been known for. Products in each store will include a wide variety of products from major U.S. league teams MLB, NFL, and NBA, among others, as well as items from well-known brands such as adidas, Nike, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, and more. The Premium Outlet Punta Norte store will feature Lids’ exclusive custom areas, which give consumers the opportunity to embroider a cap of their choice there.

The expansion in Mexico is strategic for Lids, as the brand seeks to further expand its international presence in the future. “For over 20 years we’ve received feedback from Mexico longing for the world’s largest hat and jersey selections to be closer to home. We’re thrilled to finally make that a reality this month as we open four locations in Mexico, bringing the best selection of sports and fashion headwear to the country,” said Lawrence Berger, Co-Founder and Partner at Ames Watson and Chairman of FanzzLids Holdings, which is the owner of Lids.

The news of this international development follows the exponential growth of the brand to become a billion-dollar business since Ames Watson acquired it in 2019. To date, Lids operates nearly 2,000 stores in the U.S. and Canada, including through its ongoing partnerships with Macy’s and Designer Brands.

Lids also operates the NBA flagships in NYC and London, the NHL flagship in NYC as well as clubhouse stores for the Yankees, Dodgers and Paris St. Germain. Lids is the world’s largest retail store specializing in the sale of branded and officially licensed caps, with more than 30 million caps sold annually.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, and Puerto Rico through almost 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.

Rosalia via Daniel Sannwald for JR PR for use by 360 Magazine

Rosalía – CANDY

To celebrate the arrival of MOTOMAMI, Rosalía treats fans to another eye-popping visual with the music video for “CANDY.” Watch the video which features Rosalía partaking in her favorite pastime of karaoke HERE.

Rosalía launched a once-in-a-lifetime immersive experience on TikTok LIVE. Drawing a massive audience well over a million viewers, she performed 14 tracks from the record during a mind-blowing show, giving each song its own distinct feel and visual. The event was personally conceptualized and created by Rosalía, directed by Stillz, and produced by CANADA with all the footage impressively filmed exclusively on mobile phones. 

About Rosalía

Rosalía is a Grammy & Eight-Time Latin Grammy Winner who has quickly “leapt to the forefront of the global pop landscape” on the strength of her innovative musical fusions and distinctive style. She has repeatedly shattered barriers for both female and Spanish language artists, while being widely hailed as: “a complicated genius… reflecting femininity and strength… a new generation leader… making Flamenco a global phenomenon… while becoming Earth’s Most Exciting Pop Star.” With the May 2018 release of her innovative breakthrough single “Malamente (Cap.1: Augurio)” and the fall arrival of her landmark album El Mal Querer, fans worldwide quickly embraced Rosalía’s phenomenal vocal capability meshed with her now fully realized fusion of classic Flamenco and other timeless music styles of Spain, with R&B, hip-hop, contemporary Latin-American rhythms and electronic beats. Coupled with Rosalía’s strong influences from industrial visual arts, female empowerment, fashion and choreography, it became clear to critics that: “El Mal Querer is a boundary-breaking modern masterpiece… that has resonated like a shockwave… it stands out from virtually everything else on the global pop landscape.” As a result of the album’s long-running impact, and additional 2019 singles that followed, Rosalía garnered a GRAMMY Award, standout GRAMMY performance, the historic first-ever Best New Artist Grammy nomination for a Spanish Language artist, and eight Latin Grammys, including Album of the Year. Additional acclaim has included 2 MTV VMA‘s, multiple magazine covers-including the annual Sunday New York Times Magazine‘s special Culture Cover, highly praised Coachella and Lollapalooza festival appearances, the most watched global YouTube video of 2019 for a female artist, and “Best Music of the Decade” picks from Rolling Stone, Billboard, GQ, The LA Times, Pitchfork and more. While Rosalía has spent a large majority of time immersed in the creative process of writing and recording her eagerly-awaited next album, she also finalized landmark brand partnerships with Nike and MAC‘s “Viva Glam” campaign, lead the field of LATIN GRAMMY winners for the second year in a row became the first-ever all-Spanish language music artist to grace the cover of VOGUE in the United States (with the January 2021 “Vogue Values” issue, photographed by Annie Leibovitz), and joined Travis Scott, Bad Bunny, the Weeknd, Billie Eilish, Arca, Tokisha and more on massive streaming collaborative tracks. She now begins her next creative chapter with the music of MOTOMAMI.

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PSG NY Location

Ten years after touring the US for the first time, soccer giant Paris Saint-Germain will open its first-ever east coast flagship store in New York City. Located at 587 5th Ave, the brand-new flagship store will be the first-ever official boutique in New York City for an international sports club.

This opening is part of the Club’s innovative global merchandising partnership with Fanatics announced in 2020. It will see retailing giant Lids brought in to open and operate the store. It is a new step for Paris Saint-Germain’s international development after successfully opening its first US store in collaboration with Fanatics and Lids in Los Angeles one year ago. The PSG official boutique in New York will be the club’s largest store outside of France and will add to the club’s growing international retail network which now includes three boutiques in Japan (two in Tokyo and one in Nagoya), one in Seoul, South Korea and two in Doha, Qatar.

The new store will feature an extensive product assortment of team jerseys, headwear, accessories, with a full range of Nike and Jordan teamwear, one-of-a-kind collabs, fashion collections, and NY-inspired Paris Saint-Germain designs exclusively available at the new location. This one-stop destination for Paris Saint-Germain fans in NYC and those from traveling all over the world will get to experience a customization station, a signature feature present in many Lids retail locations for fans to further personalize their Paris Saint-Germain gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.

“Once again Paris Saint-Germain is leading the way by bringing a flagship store right to the heart of New York City, one of the world’s iconic intersections of sports, culture, and fashion,” said Zohar Ravid, Senior Vice-President, Head of Global Corporate Development at Fanatics. “The club is always pushing new boundaries and we are delighted to once again team up with our partners at Lids to expand its global retail presence in a key international market and help the club on its journey to becoming one of the most culturally relevant sports clubs and brands in the world.”

“We are thrilled to bring a globally recognized team and brand with Paris Saint-Germain and flagship store opening in New York City,” said Lawrence Berger, Co-Founder and Partner at Ames Watson and Chairman of FanzzLids Holdings, which is the owner of Lids. “This is an exciting moment for Lids and Paris Saint-Germain fans as they now have an exclusive place to purchase the latest fashions, plus the ability to customize product in-store.”

“Paris Saint-Germain brand development over the last 10 years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world,” said Fabien Allègre, Brand Director at Paris Saint-Germain. “We are delighted to work with Fanatics to reinforce our presence in North America and to have a retail expert in Lids operating the store. The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the US, is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth. We are excited for Paris Saint-Germain supporters from all over the world to experience this new store event and be part of Paris Saint-Germain unique project.”  

In celebration of this opening, Paris Saint-Germain and NYC-based boutique creative studio Fly Nowhere have launched an innovative initiative developing special projects and collaboration merchandise. Co-branded product drops will be inspired by local motifs in celebration of PSG landing in New York. These drops will be available exclusively at the PSG NYC and Paris flagship stores.

To celebrate this monumental moment, Lids and Paris Saint-Germain will hold a Grand opening event of the store on Friday, March 18th.

image by Stefanie Keenan for use by 360 magazine

DSW – HOLIDAY FETE

“No matter who is on your holiday list, you can’t go wrong with shoes. Finding that perfect pair you know someone will love instantly makes your gift feel personal” – Brad Goreski

Last night, DSW kicked off its holiday campaign featuring celebrity stylist Brad Goreski. We celebrated donating a record 5M shoes to Soles4Soles this year at San Vicente Bungalows in Los Angeles. Decked out in an all-black ensemble, Brad was joined by influencers including, Audrie StormeAmanda GirouxBlanca Blanco, Emily MenNiké, and more.

Guests celebrated the achievement and admired the festivities at the holiday-themed cocktail party as they posed for photos and indulged in specialty cocktails and light bites (the grilled cheese and sliders were delicious). Additionally, as the weather is getting cooler, guests could also take home a customized plaid knit scarf by Steve Madden in 3 color-ways.

The curated campaign consists of footwear and accessories that will celebrate the start of the holidays in a big way this season. From outfit inspiration for holiday parties to finding the perfect gifts for the family and navigating the best deals, DSW’s team of holiday experts has you covered. Brad Goreski, Whitney Port, and Myka Meier ensured the collection featured holiday party-ready, cozy comfort styles and affordable gifts for everyone on your holiday list.

In the spirit of giving back this holiday season, the leading footwear and accessories retailer is proud to celebrate the highest donation to record yet. With these contributions received, Soles4Souls has been able to distribute more than 73 million pairs of shoes and pieces of clothing in 129 countries since 2006.

The pieces are available on DSW’s eCommerce site and in all 500 stores! The curated campaign consists of footwear and accessories that will celebrate the start of the holidays in a big way this season.

image by kai yeo for use by 360 magazine

image by kai yeo for use by 360 magazine

Bts illustration by Kaelen Felix for 360 magazine.

All You Need To Know K-POP

By: Conan Zhang, Elle Grant × Kai Yeo

Korean pop music, known as K-Pop is becoming a global force. With forceful sounds, charismatic performances, and colorful concepts, it is a maximalist’s dream perception of music. The fans are dedicated, if not overwhelming in their dedication to their favorite artists. Recently, the political successes of K-pop fans are making just as many headlines: fans crashed Donald Trump’s Tulsa rally and have been at the forefront of vocalizing issues related to Black Lives Matter. Who are the artists that inspire such loyalty and such action? Read into 360’s introduction to some of the twenty-first century mainstays below.

Seo Taiji And Boys

Debuted in 1992, Seo Taiji and Boys were and influential 3-member band and are known as the first “boy group” in K-pop industry consisting of Seo Taiji himself, alongside fellow members Yang Hyun Suk and Lee Juno. Their debut single, “Nan Arayo (I Know),” was an instantly catchy hit that topped the charts for a record-breaking, seventeen consecutive weeks and propelled the group to pop mega-stardom.

In April 2017 it was announced that Seo Taiji was assembling a group of modern K-Pop acts to cover songs from his past to celebrate the 25th anniversary of his debut with Seo Taiji and Boys. The first act announced for the project was BTS,  with other acts including Urban Zakapa and Younha. The first single from this project, a cover of “Come Back Home” (from Seo Taiji and Boys IV) recorded by BTS, was released with a music video on July 5, 2017.

In case you’re new to K-pop, it might be helpful to add that BTS was also invited by Seo Taiji to perform their rendition of Come Back Home and other acts at their 25th anniversary concert.

PSY

Heard of Gangnam Style? Born Park Jae-sang on December 31 1977, he is better known as the artist PSY. He is a South Korean singer, rapper, songwriter, and record producer. PSY is famous in Korea for his funny videos and stage performances. After releasing Gangnam Style on 15 July 2012, the video crossed over 2 billion views in less than two years (so many that it broke YouTube). This song can also arguably be named the first breakout Korean hit to become popular in the West. The song’s refrain was entered into The Yale Book of Quotations as one of the most famous quotations of 2012.

Since his international success, PSY has gone on to found his own record company P NATION and currently mentoring other artists.

Big Bang

No introduction needed, Big Bang is a South Korean boy band under YG Entertainment. The group consists of four members: G-Dragon, T.O.P, Taeyang, and Daesung; They are named as “Kings of K-pop,” Bigbang have greatly helped spread the Korean Wave internationally. A fifth member, Seungri, left the group and the industry in disgrace following an the Burning Sun sex scandal, of which he was an organizer, a moment that blighted K-pop’s reputation at home.

Eighteen of Big Bang’s singles have been number one hits in South Korea and have remained atop the Melon charts for a record 51 weeks. The group has sold over 150 million records globally, which rank them among the best-selling boy bands in the world. Forbes Korea ranked them as one of the most powerful celebrities in South Korea from 2009 to 2016 (placing 2nd in 2009, 2012 and 2014, and they were the first Korean artists to be included on the Forbes Celebrity 100 and 30 Under 30 list of most influential musicians in the world (2017).

Currently with 4 members discharged from military service, fans are eagerly waiting to see what happens next.

CL 

Lee Chae-rin, better known by her stage name CL, rose to fame as girl group 2NE1’s leader in 2009, one of the best-selling girl groups of all time. As a solo artist, CL made her debut with “The Baddest Female” in 2013 and has continued to pursue her own career following the group’s hiatus in 2015. The release “Hello Bitches” (2015) led CL to become the first female Korean solo artist to place onto the Billboard Hot 100, and the third Korean artist to do so overall.

In November 2016, YG announced the disbandment of 2NE1 after nearly two years of hiatus, and CL subsequently remained under the label. Shortly after leaving YG in December 2019, she released her solo EP project In the Name of Love (2019), consisting of six tracks written during the three years since her previous single “Lifted.” Her debut studio album, Alpha, was released in October 2021.

BTS

BTS, an abbreviation for Bangtan Boys, was formed in 2010 while the group debuted in 2013. The team is made up of seven members including Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. The members co-write and co-produce almost every song that they perform, marking a shift in the K-Pop industry to including artists in the songs they sing and promote.

Originally intended to be a Korean hip-hop group, they are now producing music in a wide range of genres. Their songs often focused on personal and social hot topics, mentioning mental health, troubles of school-age teenagers.

Having sold over 20 million albums on the Gaon Music Chart, BTS is now the best-selling artist in South Korean history and holds the best-selling album in South Korea with the work Map of the Soul: 7. The group’s numerous accolades include six American Music Awards, nine Billboard Music Awards, 24 Golden Disc Awards, and nominations for a Grammy Award and a Brit Award. They are undoubtedly the current Kinds of K-Pop and have broken through to Western popularity unlike any other artist.

BLACKPINK

Blackpink is a girl group formed by YG Entertainment, featuring four team members: Jisoo, Jennie, Rosé and Lisa. In August 2016, they debuted with their single album Square One, which is features the extremely popular songs “Whistle” and “Boombayah.”

Blackpink is ranked as the highest-charting female Korean act on the Billboard Hot 100 and they broke a huge number of online records since they released “Kill This Love” (2019) and “How You Like That” (2020), each become the most-viewed music video within the first 24 hours of release. Though this record was eventually broken by BTS, it is nonetheless just one of many examples proving the quartet’s impact on society.

IU

Lee Ji-eun is well known as IU. She is a South Korean singer-songwriter and actress. The name IU is a combination of the letters ‘I’ and ‘you’ which means “you and I become one through music.” She debuted as a singer when she was fifteen with her first mini album Lost and Found (2008). Her work “Good Day” won her five consecutive weeks at the top position of South Korea’s Gaon Digital Chart. In the year of 2019, “Good Day” was ranked number one on Billboard’s “100 Greatest K-Pop Songs of the 2010s” list.

NCT

NCT are a K-pop group created by SM Entertainment. NCT stands for Neo Culture Technology, and the idea is that they’re a group of infinite members who are constantly shifting into different sub-units in different cities around the world. Currently consisting of 5 sub-units – NCT U, NCT 127, NCT Dream, NCT 2018, WayV.

Currently, NCT is made up of 21 members – we know, it’s a handful! The members are: Taeil, Johnny, Taeyong, Yuta, Kun, Doyoung, Ten, Jaehyun, Winwin, Jungwoo, Lucas, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Xiao Jun, Yang Yang, and Hendery.

After debuting in 2016, they have won 7 awards from 19 nominations and are continuing their stardom today. Pionerring the “noise music” trend and have so far been the only ones that do it well – “Simon Says.” Find out more information about them through their show NCT Life streaming on YouTube for free.

TWICE

Like many of today’s K-pop acts, Twice originated from a reality competition show. The 2015 series Sixteen involved that many JYP entertainment “trainees” – the term used for aspiring idols-in-training, preparing for a potential debut. After a series of challenges and fighting for a place in the final lineup, the remaining nine formed a new ensemble, also known as Twice.

After the announcement of the label’s new girl group, founder and CEO of JYP explained that Twice refers to the act of making an impact “once through the ears and once through the eyes.” As so, the group’s fame has been propelled by hit after hit of vibrant sound through bright and colorful music videos. Their unique sound can be heard especially in “TT” and “Cheer Up.”

More on K-pop

These men and women are just of a few forcing open the door to K-Pop in the west after being mainstays in South Korean and Asian popular culture for years. This list features artists from the first to third generation of K-Pop stars, known as the generations to push international boundaries of popularity. In this new decade of the twenty-first century, K-Pop is more popular than ever. Stars of the fourth generation, coinciding with the Gen Z age group, are achieving international successes early on in their forebearers above could only dream of just years ago. A great deal of this success is owed to the listed artists, who have collectively decades breaking barriers and sharing music. New groups like ITZY, TXT, Ateez and Enhypen are achieving new heights, learning from the elders while paving the way for the future.

What I Like Image provided by RCA Records for use by 360 Magazine

Destiny Rogers × What I Like

Today, Beach Wave Sound / RCA Records artist Destiny Rogers releases a live performance video of her brand new single “What I Like” in partnership with Levi’s and directed by Derek Pike.

 

Watch the Live Performance Video HERE. 

 

“What I Like” was produced by multi-Grammy Award winning and “Producer of the Year” nominated producers/songwriters The Stereotypes (Bruno Mars, Cardi B., Justin Bieber) who also co-wrote the song with Destiny.

Listen to the single HERE

 

Unapologetic but impossibly smooth, “What I Like” shares some crucial insight into Destiny’s personality, listing off what she loves (matte-black Mercedes-AMGs, men who don’t talk too much) and what she can’t stand (driving the speed limit, dudes who expect her to pick up the check).

 

​“What I Like” is featured in Destiny’s Jordan Brand campaign, titled “Delta of Destiny”for the release of the Jordan Delta 2 shoe. The month-long campaign is featured on Jordan’s social pages and on the Nike app. Every week until August 11th, Jordan Brand will be releasing content featuring Destiny Rogers with “What I Like” as the featured track.

 

Check out the Jordan Brand campaign on Instagram HERE and on the Nike App HERE

image from Christina Hernandez for use by 360 Magazine

GODFORD — “CALIFORNIA, PT. I”

Today, France’s enigmatic tastemaker Godford returns to airwaves with a brand new composition, “California, Pt. I,” on Pack Records. You can listen to the new work HERE.

Taking his expressive ethos to new places, the producer transforms California from a dot on a map to a conceptual place of solace where he is able to process his thoughts. This concept is communicated throughout each layer of “California, Pt. I;” its dewy synth-work and soft vocals envelop listeners in warmth, while progressions in a minor key add a hint of nostalgia to the finished product.

“California for me is an abstract place in my head; more like a mental ‘El Dorado’ where I can manage my emotions, and where I feel safe with myself.” —Godford

Further elevating the single is well known magazine photographer and veteran Montblanc, Nike and Longchamp collaborator Felix Dol Maillot, who forged a bespoke music video that emulates the emotions expressed in “California, Pt. I.”

Godford’s core value of transcending ego in modern artistry stands strong. By remaining anonymous, he allows the listeners to create their own interpretations of his work based on emotions elicited within each production. Writing sessions split between the quaint French countryside and the bustling city life of Paris bolster his ability to draw upon a range of emotions, which are translated into song.

This methodology proved resonant on a global scale; Godford’s debut album, Non Binary Place (2020), earned widespread recognition among pop and electronic aficionados alike and lead to a steadfast fanbase around the project. Forbes, FADER, Complex and more offered their praise upon its release. He now prepares to bring his music to a live setting, with a hallowed slot at Pitchfork Music Festival in Paris this November.

Despite a fractured world and continued unrest, “California, Pt. I” offers its audience a chance to reconnect on the sonic plane—and once again harkens to a time where all could share the embrace of the rave.

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ESSENCE Festival Promo image via Sheila Harris for use by 360 magazine

ESSENCE Festival Features Bobby Brown × Keith Sweat

ESSENCE Festival of Culture will feature R&B legends Bobby Brown and Keith Sweat on July 1.

It’s official! The battle for the title of R&B king is back on the line and this time, two of the genre’s icons are going head-to-head for the crown in a Verzuz battle to rival the best of them—and it’s all going down at the 2021 Essence Festival of Culture presented by Coca-Cola.

Get ready to watch none other than Bobby Brown and Keith Sweat go hit-for-hit in what’s sure to be an epic showdown filled with a host of the R&B classics we love. Mark your calendars and get your watch party crew together to watch these stars on Thursday, July 1 at 8 PM EST via ESSENCE.com, the Triller app, and the Verzuz TV Instagram page. The Essence Festival x Verzuz stage is a show you surely won’t want to miss.

Bobby Brown is an American singer, songwriter, rapper, and dancer who has been dominating the music industry since the 1980s. Originally part of the R&B and pop group New Edition, Brown stepped out for a highly successful solo career in 1985. He’s known for his hits like Don’t Be Cruel and Every Little Step. His sound was influenced by musicians like Prince, Michael Jackson, and Marvin Gaye, which served him well as he went on to win Grammy Award and even cameo in Ghostbusters II, for which he contributed two songs on the soundtrack. He later married (and divorced) superstar singer Whitney Houston and wrote a tell-all book about his life, which was released shortly after her death. He has since returned his focus to his music, including performing once before with Keith Sweat at the Valentine’s Day Music Festival in Houston, TX.

Brown will appear opposite Keith Sweat, a fellow singer, producer, and R&B genius. He was also an important early figure in the new jack swing movement. Sweat’s career began in the 1970s and he has gone on to soar to new heights ever since. The musician honed his craft in his early years while he was a part of the music group Jamilah, before branching out as a solo artist in 1984. His collection of hits like I Want Her, Make You Sweat, and I’ll Give All My Love To You won him not only fans and fame but also awards recognizing his stellar R&B style. He eventually found himself working with other expert musicians again when he helped form the R&B supergroup LSG with Gerald Levert and Johnny Gill. He also discovered and supported other popular R&B groups like Silk and Kut Klose.

As a part of their showdown, the Essence Festival × Verzuz stage will feature an endless list of hits like Bobby Brown’s My Prerogative, Don’t Be Cruel, and Every Little Step, as well as Keith Sweat’s Nobody, Twisted, and Make It Last Forever. In other words, you’ll want to have all your best dance moves ready, folks. 

Essence Festival of Culture x Verzuz is sponsored by Ciroc, Nike, and Coca-Cola.

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The Fastest Woman in the United States

By: Skyler Johnson

Sha’Carri (Shu-Carry) Richardson sported bright orange hair and long painted fingernails as she ran a record 10.86 second time leading her to win first place and become the fastest woman in America. Because of her unique style and short stature she certainly stood out amongst the competition. 

The track athlete is only 21 years old but is proving to be a name you should look out for. After all, she’s set to potentially win gold in Tokyo for the 100m which an American hasn’t won since 1996. 

It was an emotional day for Richardson who after winning went up to her grandmother in the stands. Only two weeks prior, her biological mother died, which she talked about during an interview after the event, where after weeks of having to put on a straight face she finally was able to break and get emotional about her mother’s passing, though despite the tremendous sadness she surely felt she was able to keep herself composed throughout the interview. 

The athlete’s Instagram page proves how much of a legend he is, with the exuding confidence every Olympic athlete must have in order to win. When she was about to re-dye her hair from red, she stated: “Bye bye Red head you put it on them too tuff… what will the next color be.” Her confidence is unmatched, and her performance is as well.  

Sha’Carri sported the orange hair because of a suggestion from her girlfriend, who stated it was loud, encouraging and dangerous. Despite the power it carried on the turf, it’s Sha’Carri and Sha’Carri alone that allowed her to win first place with a solid 0.12 seconds ahead of her competitors. 

You’ll be likely to hear a lot about her during these upcoming Olympics, as while right now she’s the fastest woman in the U.S., she could soon become the fastest woman in the world.