LEVI’S® AND WHO DECIDES WAR SHOWCASE UP-CYCLED CAPSULE AT NYFW
THE LIMITED-EDITION CAPSULE WILL BE AVAILABLE SEPTEMBER 23 EXCLUSIVELY VIA THE NTWRK APP AND WILL BENEFIT THE DEEP SOUTH CENTER FOR ENVIRONMENTAL JUSTICE
Premiering at New York Fashion Week, Levi’s® and Who Decides War partner for a limited-edition 5-piece capsule featuring one-of-a-kind, upcycled 501’s® and Trucker Jackets. Available for purchase on September 23, 2022, all proceeds benefit Deep South Center for Environmental Justice, an organization focused on the development of minority leadership in the areas of environmental, social, and economic justice along the Mississippi River Chemical Corridor and Gulf Coast Region.
Levi’s® & Who Decides War capsule marries Levi’s® icons – the 501® Jean and Trucker Jacket – with Who Decides War’s approach to original design, incorporating unique and complex details like distressing, patch-working, and embroidery. Completely up-cycled from Levi’s® garments, the inspiration comes from Levi’s® brand heritage that embraces authentic self-expression and Who Decides War’s aesthetic that speaks to individuality and community.
Each custom piece has a unique design, featuring an array of customization including bright colors, lace cutouts, organza overlay, zig zagging stitch-work, pinching techniques and even spray painted designs.
The capsule, which includes two Trucker Jackets and three 501® jeans, will be available for purchase exclusively on the NTWRK app on September 23rd at 3PM ET. The pieces will range from $499 to $999.
View Levi’s® & Who Decides War Capsule Product Imagery HERE
View Levi’s® & Who Decides War Runway Imagery HERE
“It was a natural fit to work with Who Decides War on a denim capsule that highlights our shared focus on quality and craftsmanship,” says Karen Riley-Grant, Levi’s® CMO. “One of Ev’s many signatures is beautifully repurposed denim with a message – we’re thrilled to partner on this special collection and have all proceeds from the sales benefit Deep South Center for Environmental Justice”.
“We wanted to design from a place where we were looking into ourselves, but also touch on issues in subtle ways,” says Who Decides War’s Ev Bravado. “Denim allows us to create something colorful and fun, but also infuse a bit of nostalgia and feeling into it. Being able to partner with Levi’s to tell our story in a truly unique way was so amazing to develop and learn from”
Levi’s® has long been on the journey to making a positive impact, specifically driving more sustainable production practices and encouraging consumers to buy better and wear longer. The Levi’s® & Who Decides War continues the ongoing conversation on how the fashion industry can drive more action as well as encouraging consumers to purchase products with purpose.
ABOUT THE LEVI’S® BRAND:
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. The brand has captured the attention of tech and business media alike—recently winning Forbes’ “America’s Best Start-Up Employer,” a Webby Award for “Apps & Software- Shopping,” Ad Age’s “Hottest Brands,” and multiple Fast Company recognitions including “Most Innovative Companies,” and “Brands that Matter.” Under the motto “Shop, Watch, Connect” and with investors including Jimmy Iovine, Live Nation, Drake, Goldman Sachs, luxury brand Kerring and more, NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.