Posts tagged with "model"

Actor Lanre Idewu, member of Alpha Phi Alpha, speaks to Vaughn Lowery via 360 MAGAZINE.

Lanre Idewu

Actor, Producer, and Social Entrepreneur

Listen to Lanre Idewu speak to Vaughn Lowery via 360 MAG wherever podcasts can be found.

Lanre Idewu is a Nigerian American actor, producer, and social entrepreneur. He grew up on the south side of Chicago and majored in biochemistry with a minor in German and theater arts. Additionally, Lanre attended the University of Chicago School of Medicine. 

There, he was drawn to the ability to heal and help through Film and Fitness. Today, he has become a celebrity fitness expert and on-air personality and is dedicated to positive programming in both fields. He has over 20 years of Exercise, Nutrition, and Personal Development. ”I run a lot,” says Lanre. This is a form of meditation and relaxation. Although, he notes that “what I’ve been working on most recently is sitting quietly.” 

Joe Dispenza is a doctor and writer who has become essential in Lanre’s life. His books on silence and listening are wonderful for him: Joe Dispenza who I have been reading a lot about listening to a lot has taught me to be able to control my breath and just allow the energy to flow.”

Lanre Idewu is known for several well-known series like South Side (2019), Sherman’s Showcase (2019), and Arrested Development (2003). Additionally, he was the COO of Queen Nefertari Productions (QNP), a film and television production company. A fun fact is that through QNP, he was able to help launch Gersh’s Film Finance and Packaging division.

In 2010, Variety magazine named him a ‘Future Media Maven’ as COO. Lanre manages a multi-million-dollar film fund and equally focuses on analytical, creative, and visionary responsibilities. ”We’re bringing a new level of transparency to the deals we make and we’re demanding the same from everyone we choose to do business with,” he says, noting that the market is now strong for projects that require little capital.

He has worked on various film and television projects for FOX, ABC, NBC, CBS, ComedyCentral, Showtime, BET, E!, CW, iTunes, TF1, ZDF, Netflix, Magnolia Pictures, and more. Idewu produced the Cannes Film Festival “New Growth” and “Die Expats”.

Lanre has not only become the Vice President of The Geffen Playhouse Advisory Council but also a mentor to the NFL Player Association’s Pro Hollywood and ultimately a founding member of the Catalyst Board for the Sundance Film Festival. He is also a certified trainer and fitness model for the P90X fitness system.

‘’Believe in yourself as if you have to find a way to channel the noise and stay focused on what you want, not necessarily how things look right now,’’ says Lanre Idewu. Wellness, Mental Health, Justice, Women’s Empowerment, and Homelessness are the causes near and dear to his heart.

Follow Lanre Idewu on Instagram I Twitter

Article: Andrea Esteban, Vaughn Lowery

Diddy's son King Combs in Dolce&Gabbana at Art Basel via 360 MAGAZINE.

KING COMBS × DOLCE&GABBANA

KING COMBS WALKS IN DOLCE&GABBANA ALTA SARTORIO/ALTA SARTORIA PRESENTATION DURING MIAMI ART WEEK

RECENTLY TOPPED THE MAINSTREAM HIP HOP/R&B CHART WITH “CAN’T STOP WON’T STOP” 

This week, rising rapper, actor, entrepreneur, and burgeoning fashion powerhouse Christian “King” Combs walked in the Dolce & Gabbana Alta Moda presentation during Miami’s Art Week. He took the runway in a dapper, sequenced checkered suit. The “Can’t Stop Won’t Stop” rapper, whose single recently hit number one on the mainstream Hip Hop/R&B Chart, first teamed up with D&G when he served as the face of their Spring/Summer 2018 campaign. In attendance, cheering Combs on, were brother Quincy and recording artist Maluma.

WHEN:

Tuesday, November 29, 2022 

WHERE:

Surf Club | 9011 Collins Ave

Diddy's son King Combs in Dolce&Gabbana at Art Basel via 360 MAGAZINE.
Diddy’s son King Combs in Dolce&Gabbana at Art Basel via 360 MAGAZINE.
Lindsay via David Purdy by 360 Magazine

The Benefits of Medication-at-Home

Taking medication is not without risks, especially for the elderly. Drug interactions can have unexpected and unintended effects. Side effects can lead to complications. Directions can be misunderstood. The recommended dosage can require adjustments. The list goes on and on.

Traditionally, doctors and other medical professionals had close interaction with the elderly patients whom they treated in assisted living or rehabilitation facilities. They were readily available for fielding questions and could quickly address issues related to prescription medications.

Today, however, medical models are changing. Many elderly patients are turning to the “aging in place” concept of medical care. This model empowers those with chronic medical conditions to receive appropriate care in their homes rather than at an assisted living or rehabilitation facility. 

The aging-in-place model offers a host of benefits, including better affordability and the ability for patients to stay more connected to their social circles. However, it also creates a distance between patients and their doctors that is much greater than they experience in care facilities. Because of this distance, patients have less available guidance from doctors when it comes to managing their medication.

Supporting aging-in-place with medication-at-home

To fill the gap created by the aging-in-place model, the world of healthcare is turning to an innovative method of medication management that is referred to as “medication-at-home.” This new model for patient care looks to pharmacists to provide an enhanced level of care for their patients. It looks to the clinical expertise that pharmacists bring to the care continuum as a key resource for patients who are looking to use medication safely and effectively while aging-in-place.

Appreciating the important role that pharmacists play in this new health landscape requires understanding how often pharmaceuticals are prescribed to the elderly. In 2010, studies showed that 87 percent of US adults 65 years-of-age or older used at least one prescription medication. By 2019, that number had grown to 89 percent. Elderly patients who do not use prescription drugs have come to be the rare exception. 

It should also be noted that aging in place may soon be a necessity rather than an option. The aging population in the US is leading to what some are calling an assisted living crisis. Those in the 65 and older category comprise approximately 46 million Americans today. By 2050, that demographic is expected to nearly double. As the number in need of care continues to increase, finding space in assisted living facilities may prove to be an overwhelming challenge, leaving home care as the only available option.

Providing expert medication oversight

For those experiencing aging-in-place, the medication oversight that the medication-at-home model provides is essential. Polypharmacy, which is the term used to describe the use of multiple medications, is a reality for most elderly receiving medical care. Figures on polypharmacy show that among those 65 or older, an estimated 44 percent of men and 57 percent of women take five or more medications.

Pharmacists have the expertise that is necessary to provide medication reconciliation for those who are taking multiple prescription medications. This process involves pharmacists reviewing the entire listing of medications that a patient is taking to determine overlaps or possible adverse reactions that may result from combinations of drugs.

In an assisted living setting, doctors would have access to the full slate of medications that patients were using. With aging-in-place, patients may receive prescriptions from a variety of doctors, including their primary care physician and other specialists. Pharmacists may be the only ones who have the complete picture of the medications that aging-in-place patients are taking.

Pharmacists are also uniquely positioned to provide essential guidance to patients as they begin with new medications, such as those that might be prescribed after a hospital visit. Studies show that 20 percent of hospital readmissions are medication-related. Among those, 70 percent were considered preventable. When pharmacists step in to assess how new medications might interact with what a patient is already taking, as well as to provide clarity on the proper procedure for taking new medications, unnecessary hospitalizations can be avoided.

Medication reconciliation is an ongoing part of the medication-at-home process. It begins during the onboarding process and is assessed on an ongoing basis. Rather than simply filling and billing prescriptions without oversight, medication-at-home elevates the process to the level of clinical pharmacy care. As a result, aging-in-place patients receive the same attention to detail that they would receive from caregivers at an assisted living or rehabilitation facility.

Supporting healthy adherence

To experience the full benefits of their prescriptions, patients must adhere to the prescription guidelines. If they fail to take the right dose at the right time under the right conditions, the medical benefits of the medication can fail to be realized. Lack of adherence is thought to be one of the biggest risks for patients who are taking medications in an aging-in-place setting.

The medication-at-home model can provide significant adherence support to patients. One solution it provides is medications that are synchronized to one fill day and cycled into a continual fill date. This takes the confusion that can result from refills off of patients and the caregivers who support them. By packaging medications in date and time stamped pouches, patients have a much easier time of adhering to their medication schedules.

In addition, the medication-at-home process also facilitates the same type of multi-dose medication packaging that is made available at onsite care facilities. This method, which is proven to increase success rates with medication adherence, places all of the medications that must be taken at the same time in the same packaging, removing the need for patients to institute their own organization methods.

To further support the medication process, pharmacists can coordinate delivery services that ensure patients have what they need when they need it. Throughout the entire process, the medication-at-home team stays in contact with the patient to provide coaching, counseling, and whatever other reassurances are needed.

Reducing healthcare costs

Finally, medication-at-home facilitates a solution that makes effective healthcare much more affordable for elderly patients. By 2028, out-of-pocket costs for facility care are expected to total more than $266 billion. Aging-in-place dramatically reduces those costs. By leaning on the historically underutilized expertise that pharmacists bring to the healthcare puzzle, medication-at-home makes aging-in-place and the benefits it brings to patients a viable healthcare solution.

Lindsay Dymowski is President of Centennial Pharmacy Services, a leading medication-at-home pharmacy, and co-founder and principal of The Centennial Group, a pharmacy management company supporting community pharmacies and health systems. Combining her over 15 years of pharmacy experience with her entrepreneurial spirit, Lindsay knows exactly what drives successful pharmacies, launches collaborative provider programs, and gets the attention of payers – and it’s not dispensing medications. It’s how well you can support an organization’s goals to better health outcomes with patient-centric pharmacy care.

Sean Perry Film a photo art book by 360 MAGAZINE.

SEAN PERRY FILMS

Listen to Sean Perry have a heart-to-heart with Vaughn Lowery on 360 MAG Apple/Spotify podcast HERE.


‘My practice provokes character development through the use of photography and cinematography. Often, I experiment with various hues to enamor viewers and exhibit immense emotion within each frame captured. Collaborating with fellow visual architects to create innovative work is something I practice frequently. Working as a team allows me to create the unimaginable.’

Sean Perry

Sean Perry provokes character development through the use of photography and videography. He experiments with various hues to enamor viewers and effortlessly exhibits immense emotion within each frame captured. Perry consistently collaborates with fellow visual architects to fabricate the unimaginable.



For additional information on SPF go HERE.

Purchase SPF Photo Book on Amazon.com.

Purchase SPF Photo Book on Barnes & Noble.

Purchase SPF limited edition image wrapped hard jacket HERE.

360 Magazine produces Sean Perry Films photo book for Amazon.com and Barnes & Noble.
360 MAGAZINE presents Sean Perry Films photography book. Available for purchase at B&N.

SPECIAL THANKS:

RaQuise Bowen

Theresa Hayes

CJ Hart

Greg Emmanuel

Denzel Bryan

Valentine Rontez

Altea Kelly

Mio Almonte

Morgan Bentley

Amizero O’Donnell

Neon Baez

Jada Kobie

Paola Rodriguez

Joy Corrigan at Img glam slam during nyfw via 360 MAGAZINE

NYFW SS23

Featured Image – Joy Corrigan the NYFW: The Shows, presented by Afterpay.

For NYFW SS23, 360 MAGAZINE decided to emphasize emerging brands which showcase innovation. Many of which are owned and operated by marginalized and/or disadvantaged enterprisers.

GLAM SLAM

This year IMG curated an informative yet immersive activation, GLAM SLAM. It’s intended to offer invited Chase Sapphire card members, VIPs and special guests a curated conversation about fashion in sports, phygital sectors and diversity in the industry. Thus far, it’s been the most insightful engagement for a myriad of reasons. One, it’s an opportunity for you to gain an intimate interaction from relevant professionals while sipping on crafted cocktails. Two, you’re being introduced to viable entities across various sectors. Three, it’s the inaugural program so there’s a ton of surprises.

Vaughn Lowery attends IMG’S GLAM SLAM during NYFW reported by 360 MAGAZINE
Vaughn Lowery, President of 360 MAGAZINE, attends IMG’s GLAM SLAM in Versace signature shades and 53045 shoes.

Over the weekend, GLAM SLAM continued with Session 5 featuring a Sweat Session with Venus Williams and Kira Stokes, a #CoachVenus Q&A, plus an Eleven by Venus Williams Pop-up.

Venus Williams at IMG GLAM SLAM during NYFW SS23 via 360 MAGAZINE
NEW YORK, NEW YORK – SEPTEMBER 11: GLAM SLAM Presented by NYFW: The Shows and Chase Sapphire Session 5: #COACHVENUS Q&A with Venus Williams on September 11, 2022 in New York City. (Photo by Bryan Bedder/Getty Images for IMG Fashion)

Rosario Dawson stopped by La Bodega Baque – a curated bodega experience that celebrates the unstoppable spirit of the Latinx community and entrepreneurs with a curated collection by one of streetwear’s most significant voices and philanthropist, Angelo Baque and presented by UPS and AWAKE NY.

Today at ‘Glam Slam’ – a fashion and tennis experience, presented by IMG and Spring Studios, Serena Williams joined Nikki Ogunnaike for an exclusive 20- minute Q&A followed by an fashion showcase and fall fashion collection preview of curated looks from her S by Serena brand. The GOAT discussed being a mom; retirement and her new found “freedom,” learning from her sister Venus; and finding a work / life balance. Following the show, guests were able to shop the S by Serena retail pop-up.

Taking place during two of New York’s biggest tentpole franchises, the US Open and New York Fashion Week, Glam Slam was created to celebrate the intersection of tennis and style through a series of tennis match screenings, fashion panels, culinary offerings and DJ sets on the Rooftop Terrace of Spring Studios in Tribeca. IMG and Spring Studios partnered with Chase Sapphire for the inaugural event to develop unique program spanning fashion and sports, combining the best of both worlds and powered by On Location.

Venus Williams at IMG NYFW SS23 GLAM SLAM via 360 Magazine

Photo: Getty Images/Bryan Bedder

For additional information visit HERE.

FASHION BOMB DAILY

This FBD presentation, hosted by Eva Pigford, was helmed by Harvard graduate and famous blogger Claire Sulmers. It offers a sneak peek into who’s next up in all things beauty and style while being surrounded by a small crowd of culture curators (Kevin E. Taylor, Vaughn Lowery) celebrities (Vivica A. Fox, Iyanla Vanzant) and design purveyors (Draya Michele).

BruceGlen was the crowd favorite. Their psychedelic colorways intertwined with geometric shapes will forever stain our brain like the popular Saturday morning cartoon, Scooby-Doo.

America's Next Top Model Eva Pigford hosts fashion bomb daily runway show announced by 360 MAGAZINE
Armon Hayes dressed in Terry Singh, mvmt shades, Reebok's Allen Iverson high tops at Fashion Bomb Daily designer showcase via 360 MAGAZINE

TERRY SINGH

Parsons graduate, Terry Singh, has a big buzz surrounding his avant designs. If you’re into pushing the envelope and bending gender rules, check out Singh on our latest 360 MAG podcast HERE.

Terry Singh presentation at NYFW FW23 in Manhattan at Daylight Studio featuring new face Jay Jordan of One Management announced via 360 MAGAZINE

SPRAYGROUND

David BenDavid executed a hip pop up in Times Square with one of the most talked-about runway shows. Female Rapper/Actress Remi Ma raised the bar as her newly introduced signature walk went viral on TikTok.

Remy ma was for sprayground during nyfw via 360 MAGAZINE
David BenDavid runway nyfw via 360 magazine
Rubi Rose at Light Nightclub via Wicked Creative for use by 360 MAGAZINE

RUBI ROSE

Hip-hop Artist and Model Rubi Rose Brings ‘Lit’ Performance to LIGHT Nightclub at Mandalay Bay 

Saturday night, hip-hop artist Rubi Rose brought a high-energy performance to LIGHT Nightclub, located at Mandalay Bay Resort and Casino in Las Vegas.

Rose took the stage at 2 a.m. performing saucy hits including “Psycho,” “Big Mouth” and her latest single, “Wifey.”  After her set, she hung out and danced with friends at their booth while sipping on Moet Nectar Rose, Hennessy and Casamigos Blanco.

About LIGHT Nightclub 

LIGHT Nightclub at Mandalay Bay merges cutting-edge creativity with popular music to produce unrivaled nightlife entertainment. LIGHT’s DJs play a wide range of popular hits with performers and dancers immersing the crowd in a pulsating party vibe set to state-of-the-art sound and lighting. LIGHT’s massive LED screens captivate the senses and a world-class sound system keeps energy high. LIGHT is open Friday and Saturday nights from 10:30 p.m. to 4 a.m. More information is available on the website HERE and on Facebook, Instagram and Twitter

Michele Morrone releases new single player via 360 Magazine

Michele Morrone – Player

Turning heads around the globe in 2022, Italian actor, model, singer, entrepreneur, and star of the blockbuster NETFLIX franchise 365 Days Michele Morrone reveals a new single entitled “Player” today. Listen to “Player” HERE.

Once again, the track showcases his skyscraping and soaring vocal fireworks over organic production. He reflects on the search for true love with another emotionally charged and engaging performance. It speaks to his uncanny ability to inhabit a song and bring it to life in vivid and vibrant color.
 

Stay tuned for the premiere of a slick, sexy, and sharp music video to accompany “Player” soon.

Michele recently made headlines with his return to the world of NETFLIX’s 365 Days in the mega-popular 365 Days: This Day. In tandem, he unveiled his last single “Another Day.” Thus far, it has gathered over 5 million Spotify streams and counting as well as 8.3 million YouTube views on the music video, which sees him back on screen with his 365 Days: This Day co-star Anna-Maria Sieklucka.

However, everything just paves the way for more music to come from Michele very soon. He has officially brought love back to global pop.

“Another Day” arrived on the heels of Michele’s 2020 debut album Dark Room– the unofficial soundtrack to the NETFLIX smash 365 Days, which first launched him into global stardomThe record notably spawned a string of fan favorites, including “Hard For Me,” “Feel It,” “Watch Me Burn, and “Dark Room. Co-written by Morrone, the songs cumulatively tallied north of 500 million streams with the music video for “Hard For Me” amassing over 52 million views and counting.  Last year, he followed up with the release of “Beautiful, which generated 5.2 million Spotify streams and over 10 million-plus views on the music video.

Following the success of his debut album, Morrone became the worldwide face of Guess Men’s Fall/Winter 2020 collection.

Originally from the Italian town of Melegnano, near Milan, Morrone grew up in Apulia, a southern Italian region, and currently resides in Rome.  Prior to landing the lead role in 365 Days, Morrone had all but given up on acting, and was working as a gardener. In addition to music and acting, Morrone is also a painter and sculptor.

SOCIALS: INSTAGRAM | TWITTER | FACEBOOK | YOUTUBE

Jada Kingdom Debuts New Motion Cover art via Republic Records for use by 360 MAGAZINE

Jada Kingdom – New Motion

Emerging as one of the summer’s hottest breakout acts, Jamaican-born singer and songwriter Jada Kingdom serves up her debut EP, New Motion, today via Money Well Spent/Republic Records.

Listen to New Motion HERE.
 
Jada’s storytelling takes center stage on the EP. For as bright as the island-inflected production may be, her lyrics prove just as bold. She opens up without fear about trauma, triumphs, love, femininity, and everything on her mind in subtle fashion, slipping these truths in between bouncy grooves and head-nodding hooks. As such, she asserts herself as a powerhouse with a microphone and a pen.

About New Motion, she commented, “My new EP New Motion reveals raw, uncut feelings – it expresses my desire to intentionally move forward always regardless of the trials & tribulations I’ve faced. It’s about never forgetting to be true to myself while also having fun and creating a safe space for people who are going through similar situations“
 
She paved the way for the project with “Last Night.” UPROXX touted it among “All The Best New R&B From This Week That You Need To Hear” and applauded it as “a sizzling and sultry number focused on her inability to remember the thrilling and excellent moments from the night before.GRM Daily noted, “Jada’s dancehall & R&B infused sound is mesmerizing,
 
New Motion also features Dickmatized.” The latter immediately incited critical applause. Brooklyn Vegan touted it among “20 New Rap and R&B Songs Out This Week” and applauded it as “a cool, chilled-out song that’s about exactly what you think it’s about.” Meanwhile, Dancehall Mag summed it up succinctly as “ultra-sexy.

Jada Kingdom brings a New Motion to the culture now!

  1. Last Night
  2. Fling It Back
  3. Dickmatized
  4. Next Time

ABOUT JADA KINGDOM
For as much as Jada Kingdom twists together dancehall, R&B, pop, and jazz, the Jamaica-born songwriter, model, and designer also merges moments of introspection, seduction, and empowerment. Born and raised in 7 Mile Bull Bay (Gold Shore Lane) on the east side of Kingston Jamaica, she resided in a two-bedroom home with her mother, brother, and sister—sharing a bed with her siblings. The family used showers outside and cooked outdoors as well. Despite “growing up in a really rough and dark place, Jada wrote poems at only eight-years-old and was inspired musically by the likes of Nina Simone, Diana King, Sade, Minnie Ripperton, and Amy Winehouse. At the age of fourteen, she left school, waitressed, promoted events, and modeled. She even launched her own swimwear line and organically built an Instagram following of millions. In 2017, she dropped her debut single “Love Situations.” By the end of the next year, she popped off internationally with “Banana” and the “Banana REMIX Challenge,” amassing 4.4 million Spotify streams and 3.5 million YouTube views. The FADER hailed her as “Jamaica’s alternative voice of pain.” During 2020, she served up the mixtape, E-Syde Queen (The Twinkle Playlist) #Snacksize, in between collaborating with everyone from YFN LucciPopcaan, and Vybz Kartel to DavidoSkillibeng, and Aluna. After amassing 20 million-plus streams and views independently and earning acclaim from The FADERRolling StoneVibe, and more, eventually, she linked up with GRAMMY® Award nominated singer, songwriter, and producer Verse Simmonds and joined forces for his single “Bedroom Bully.” The musical combo was so magical Verse brought in his partner, two time GRAMMY winner, and Jada Kingdom collaborator Akil “Fresh” King. Now together as a company by the name of “Money Well Spent” the duo are now executive producers on Jada’s forthcoming album. Landing a deal with Republic Records she is ready for her next chapter led by “Jungle.

ATLANTA × HOT WHEELS LEGENDS TOUR

The Hot Wheels Legends Tour is heading to the Peach State in search of some southern hospitality and epic custom fan cars on Saturday, June 18. From flashy exotics and lifted pickups to muscle cars and hot rods, the best of Atlanta’s eclectic car culture will be on display, along with Hot Wheels Garage of Legends life-size vehicles and limited-edition collectables available exclusively on the Hot Wheels Legends Tour.

“Atlanta is such an exciting place for automotive enthusiasts because of its diverse car culture that is unlike any other,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “We expect to see some truly original builds that represent the rich soul of the city and, hopefully, find our next Hot Wheels Legends Tour winner.”

Featuring local automotive legends and aficionados, the select panel of judges will be looking for the custom build that best showcases creativity, authenticity, and garage spirit. Judges for the Atlanta stop include: iHeartRadio’s Raceday Nation host Rob D’Amico, Morimoto brand representative and import model Bear Dellinger, host of The Bailey Show podcast Jason Bailey, S3 Magazine editor Jonathan Wooley, Caffeine and Octane founder Bruce Piefke, PowerNation TV’s Detroit Muscle hosts Tommy Boshers and Joel McMillan, along with Hot Wheels designers Brendon Vetuskey and Ralph Benitez.

The event will be held at 3250 Sardis Church Road, Buford, GA 30519.

Now in its fifth year, the Hot Wheels Legends Tour spans five continents and 15 countries, making it the largest traveling car show in the world. Each stop is a platform for custom car builders to showcase their passion projects with other automotive enthusiasts. The winner of the June 18 stop in Atlanta will move on to compete in the Global Grand Finale later this year, where the champion will have their car inducted into the Hot Wheels Garage of Legends and immortalized as an official Hot Wheels 1:64 die-cast.

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store.

British Celebrities Drive Iconic Jaguar Land Rover Vehicles in Queen’s Platinum Jubilee Pageant via 360 Magazine

JLR × Queen’s Jubilee

Stars from the world of entertainment, sport and music got behind the wheel to celebrate 70 years of dedicated service 

Jaguar Land Rover joined Her Majesty the Queen’s Jubilee celebrations, with 26 of its cars featuring in the stunning Platinum Jubilee Pageant on Sunday. British names Luke Evans, Jason Robinson OBE, David Gandy and Jess Hawkins were just a few of the red-carpet attendees who showed their support by getting behind the wheel of the British automaker’s most iconic vehicles. 

To further commemorate the Queen Elizabeth II’s 70 years of dedicated service, Land Rover gifted the British Red Cross a new Defender 130 to support its operations in the UK. Land Rover engineers will work with representatives from the charity, of which the Queen is a patron, to adapt the Defender 130 before it goes into service. Land Rover has supported the International Federation of Red Cross and Red Crescent Societies since 1954.

“We are delighted to be receiving the Defender 130 and look forward to working with the team at Land Rover to modify this over the coming months. As the longest version of this vehicle ever produced, we will be able to utilise the increased capacity to incorporate new and unique features that will better support our emergency response and ambulance support work. The vehicle’s off-road capabilities will give us the freedom to access remote areas and reach people affected by emergencies and disasters across the UK.” Chris Davies, Head of Crisis Response.

The Queen’s Platinum Jubilee Pageant was a celebration of the creativity and ingenuity of the people of the UK and Commonwealth during the 70 years of her reign. Two of Her Majesty’s beloved Land Rover Defenders took part in the Pageant, along with three Jaguar and Land Rover vehicles from James Bond films, and a collection of rare Jaguar convertibles including a bespoke 1965 Series 1 E-type Roadster. The one-off renovation features a comprehensive list of enhancements carried out by the expert technicians at Jaguar Classic Works, and metallic blue paintwork inspired by the Union flag.

Chris Thorp, Chief of Staff, Jaguar Land Rover, said: “It is a true honour for our vehicles to play a part in this momentous occasion to mark Her Majesty’s Platinum Jubilee. As the UK’s longest reigning monarch, Head of the Commonwealth, patron of more than 600 charities as well as a mother, grandmother and great grandmother, the Queen is a remarkable role model and we are delighted to celebrate with her today.”

Other Jaguar and Land Rover vehicles of note that participated in the Pageant included the first Land Rover the world ever saw, unveiled at the 1948 Amsterdam Motor Show. 

In a celebration of Jaguar’s move towards an all-electric future, the parade also featured an F-PACE Electric Hybrid in a bespoke livery designed with drumming sensation Nandi Bushell and an all-electric I-PACE from the E-Trophy racing series.

The vibrant and colourful procession covered a 3km route taking in The Mall and Buckingham Palace, echoing the route of the Coronation 70 years ago. It featured more than 10,000 volunteers and creatives celebrating each of the Queen’s seven decades on the throne through a carnival of art, music, theatre and dance. The Jaguars and Land Rovers featured throughout the parade with notable brand fans and cultural icons aboard.