Fashion model, singer-songwriter and actress Sif Saga managed to stand out from her peers through her creativity and talented artistic expression making her a total triple threat. Originally from Iceland, Sif grew up in Boston, MA and started modeling at age 16, after being scouted while at boarding school.
Over the next 7 years, Sif went on to live in Paris, LA, Australia, and now New York City to pursue her career as a model. Sif has graced the covers of top fashion magazines including Elle Bulgaria (2019), Numero Russia (2019), Elle Argentina (Feb 2020), Maxim Mexico (2020), L’Officiel Argentina (2020), and Elle Argentina (Dec 2020). She has also shot campaigns for esteemed brands such as Estee Lauder, Ralph Lauren and Kendra Scott, to name a few.
In addition, Sif is an incredibly talented singer/songwriter; writing, composing, and singing over 20 songs and counting which she releases on her Spotify verified artist page. She co-produces with producer AJ Jenkins and her music has a lounge style to it, perfect for the hottest NY and LA lounges. Her relatable lyrics paired with buttery vocals and are gearing Sif up for total stardom, making her one to watch as the latest “It” Girl to hit the scene.
Sif is also an actress gearing up for her big screen debut in Indie Thriller Feral State. The film will be released on June 2, 2021, both in theater and on digital streaming. To view trailer, click here.
Inviting in guests to the luxurious world of Lamborghini, the company is proudly announcing the debut premier of their new, VIP lounge in New York City. This ultra-luxe private space is located on Manhattan’s west side, conveniently positioned beneath The High Line elevated walking path. The 5,400 square-foot lounge also functions as Automobili Lamborghini’s NYC flagship.
Reminiscent of Lamborghini’s facilities in Sant’Agata Bolognese, the new NYC lounge keeps with Lamborghini’s prestigious brand ethos and DNA. Inside, guests can view never-before-seen vehicles, enjoy authentic Italian culinary experiences, and observe bespoke exhibitions. Enveloped by Lamborghini–from sneakers, to Supreme skateboards, and even the wallpaper– guests are surrounded by high class, elevated elegance in the lounge. The company’s new private space invites in guests to the breathtaking world of all that Lamborghini has to offer.
President and Chief Executive Officer of Automobili Lamborghini, Stephan Winkelmann, remarked on Lamborghini’s exciting new NYC Lounge venture: “We are opening the doors to a private space our customers and friends can call their own with exclusive access… Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle, a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon.”
The new Lamborghini flagship location exudes excellence and innovation. Keeping with the company’s Italian history and luxurious lifestyle, the two-story gallery venue features several private spaces for guests to quietly enjoy their time. Exclusive concierges are provided to best enjoy the space. Additionally, there is an As Personam design studio that lets customers configure their own, customized Lamborghini vehicle. The design studio has infinite color palette and materials selections, so customers can personalize their vehicles to their exact specification and liking. The New York Lamborghini Lounge also features a driving simulation so guests can experience what it’s like to truly ride in style.
Chief Marketing and Sales Officer of Automobili Lamborghini, Federico Foschini, commented on the remarkable NYC Lamborghini Lounge: “This unique space will serve as Lamborghini’s outpost in one of the world’s greatest cities…The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant’Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC.”
Venturing further into the lounge, meeting spaces and a full-service kitchen are provided by luxury kitchen manufacturer, La Dolce Vita. Both designed and constructed in Italy, La Dolce Vita’s custom-made contemporary interiors promise the highest quality in home space living. Granite backsplash and countertops, emblazoned with the Lamborghini logo, furnish the kitchen with a modern, chic flair. Both of these spaces can be utilized for private gatherings, and feature a dedicated, private Italian chef at guests’ disposal. After a long flight, the last thing travelers want is airline food. Lamborghini clients, friends, and partners can skip the complimentary airline meal and instead indulge in the fine cuisine of their private chef.
The Lamborghini NYC Lounge is perfect for travelers looking to get some R&R during a layover, or to feel refreshed after a long day on the move. With soothing amenities like a shower, guests can come to the lounge to look and feel their best again. Lamborghini also offers refreshments and spirits for those needing a little pick-me-up. Crisp white walls border the lounge’s stylish, geometric art décor and lush house plants. Surrounded by the utmost quality of craftsmanship and design, guests can effortlessly unwind with the reassurance that they are fully being taken care of. Sleek black furnishings in the lounge provide an aesthetically-pleasing contrast to the walls and allow for a spotlight to be shown on the vibrant, true star of the show– the Huracán STO.
The premiere of the Huracán Super Trofeo Omologata (STO), a road-homologated super sports car, is taking place in the Lamborghini NYC Lounge. This limited-series, super sports car was crafted expertly, keeping in mind the company’s racing heritage of Lamborghini Squadra Corse’s one-make Huracán Super Trofeo EVO race series, as well as its three-time 24 Hours of Daytona-winning and three-time 12 Hours of Sebring-winning Huracán GT3 EVO. Impressively, the Huracán STO model features a V10 naturally aspirated 640 HP engine. With this, the rear-wheel drive of the luxury vehicle offers the emotional appeal of track driving experience on every road drive.
Other brand partners will be activated and featured throughout the Lamborghini NYC lounge in the coming month. These exhibitions will be exclusive to guests of the lounge.
The newest timepiece from Roger Dubuis–the Excalibur Huracán STO– will also be premiering in NYC at Lamborghini’s new lounge. The innovative watch will be exhibited by levitation in the watchmaker’s Gravity Window. The watch is extremely limited edition, with only 88 units produced. Channeling the same exhilarating feelings as its automobile namesake, the 45mm Excalibur Huracan STO is powered by innovative technology, developed in close partnership with the Lamborghini Squadra Corse.
Bang & Olfsen’s premium Advanced 3D Sound System turns up the decibels of Lamborghini’s NYC space. The 3D Sound System, acclaimed inside the Lamborghini Super SUV Urus, is now bringing life and an array of premium audio systems to the Lamborghini lounge. The state-of-the-art sound experience is ideal for hosting both private events and gatherings.
Guests come to the lounge to sit down, relax, and revitalize– and what better place to do so than in Trademark Italian furnishings from Living Divani. Living Divani and Lamborghini are both members of Altagamma–the foundation that gathers Italian companies with international recognition and operating at the highest segment of the market as it pertains to innovation, quality, service. The NYC lounge mixes Lamborghini’s design ethos and super sports cars with Living Divani’s modular Extrasoft sofa and other latest novelties. This combination of Lamborghini and Living Divani in one space makes for a sophisticated and inspirational space imbued with a true Made in Italy experience. As of Spring 2021, the exclusive Lamborghini Lounge NYC is open by invitation only to clients and Lamborghini friends and partners.
Maj, the Dallas-based singer–songwriter–producer whose grunge-inflected production, nocturnal hip-hop, and soulful confessional storytelling has earned him nearly 10 million total global streams in less than two years, releases “Supreme,” his brand new single + lyric video (directed by Ice The Endless), available at all DSPs today via Def Jam Recordings.
“Supreme” is the first new music from Maj since the release of Majestic, his Def Jam label debut EP released in March. The eight track EP comprised five previously released songs (“Sloppy Seconds,” “Come Here,” “Trial & Error,” “Tesla,” and “2drunk” featuring 24kGoldn); plus three previously unreleased titles (“Love Always,” “Start A War,” and “Fucked Me Over”).
Born in Pine Bluff, Arkansas, and raised in Dallas, Maj turned to music as a creative outlet after his parents divorced, and soon developed a diverse palette that ranged from Tyler, The Creator’s Bastard and Goblin, to Nirvana’s In Utero and Bleach among other influences. Maj conceived and launched a YouTube channel on which he posted commentary and analysis reaction videos to songs and albums that interested him. He piled up over 4 million views but his days as an “analyst” were numbered, as he began making low-key recordings of his own original material. “I didn’t even let my family know.”
His first upload out the gate, “Leave Me Alone” racked up over 100,000 streams. Collaborating with producer Nick Mira [XXXTentacion, Juice WRLD], “You and I” and “Sloppy Seconds” each surpassed one million mark, while “The Heartbreak” (produced by Nimbus Beats) neared 1.5 million Soundcloud plays alone. Into 2019, “Come Here” and “Trial & Error” showed his artistic progression, and ultimately caught the attention of Def Jam, the world’s most important hip-hop destination.
Maj strikes a working balance between listening and speaking, and his growing legion of fans seem to appreciate that he is out there listening and, most importantly, singing. “You might feel lost,” he sums up, “but you could also be happy as hell and still fuck with what I’m doing. This is meant to be a place for everybody.”
Lil Yachty announces on Instagram that he will be selling his entire Supreme collection and a portion of his designer wardrobe on Grailed.
He wants to give fans an opportunity to own some of the most sought-after Supreme pieces and rare collectibles from Raf Simons, Saint Laurent, Gucci, Margiela x Converse, Gosha and more – items they couldn’t otherwise find or buy and at prices they can afford.
Grailed wants to provide their users and Yachty’s fans with an intimate glimpse into his world so they can put themselves in the shoes of an icon. Yachty has always been very engaged with his fanbase and now he’s furthering that by giving unprecedented access on the platform he knows will speak to them directly.
“I think it’s all about individuality. There’s always that one out of the bunch that’s just destined to be different. I had red hair in 11th grade. There’s always someone who dares to be different, like Andre 3000, Young Thug and myself. I remember people used to laugh at my hair. You got the people who follow the trend and then you have the trendsetter. Regardless of everything else going on, they do what they want. I never dressed to impress anybody. I’m flashy, but I don’t wear anything in the hope someone else likes it. I wear what I want to wear because I just like to wear it.”
The collection is live on grailed.com for a preview. Yachty’s sales drop date is Monday August 27th.
Next Thursday at 12pm EST, Grailed will unveil an exclusive drop of 100 Supreme skateboard decks including some of the rarest artist collaboration designs considered to be highly coveted collectibles by art and fashion enthusiasts alike.
Supreme is near monolithic in not just streetwear, but popular culture today – as iconic as the Box Logo has become in recent years, Supreme has always first and foremost been a skate brand.
The Grailed team has spent months curating their largest selection of Supreme decks ever and will be offering them for unparalleled prices in an effort to bring these normally high ticket items to the masses.
Notable designs will include:
·Supreme x Public Enemy, “It Takes a Nation Of Millions” (2006)
·Supreme x Chapman Bros., “CFC76311561 2002” (2012)
·Supreme x Harmony Korine, “Macaulay Culkin” (2011)
·Supreme x Sean Cliver, “Halloween” (2008)
·Supreme, “Red Dipped Logo” (2007)
·Supreme, “Copyright” (1998)
·Supreme, “Snow White” (2011)
·Supreme, “Kermit The Frog” (2008)
·Supreme, “Power Corruption & Lies” (2013)
·Supreme x Ryan McGuiness, “Pantone CMYK” (2000)
This drop will serve as the finale of Grailed’s Summer Heatwave drops, one of the site’s most successful series to date.
Delivering the Hype was founded in November 2017 by Thomas Gigante a Business and Management student at the University of Kent (UK). At the time he started proposing his business plan and calling selected business contributors to become team members and since then the business’s main purpose has been to provide exclusive services to the public; such as the most famous one, the VIP service. It all started by analysing the markets of the sneaker and streetwear industry, which are notoriously competitive. The gap in the market was the difficulty in obtaining a certain product from brands like Supreme, Palace and other similar brands. The main goal of the successful company is to provide highly limited sneakers and streetwear clothes to the public, at a fair, reasonable as well as competitive price. The name is easy to find and eye-catching; by now anybody who is passionate about hyped brands or in the streetwear community knows and easily recognises what Delivering the Hype is all about; delivering “hyped” products to the client. The DH team is formed by people who have different backgrounds, cultures and come from all over the world. Thomas says: “ We’re constantly growing, and we are always improving our website and services. In the future DH expects new services to be opened, a greater clientele and to expand our team. Our VIP service is very easy to use, like the other services, you just need to fill in the form that is given on the page, giving us the right info on the product you want (what is it, date of release etc.) and by filling in and sending the form we will do the rest. We have got a large number of trusted clients who always buy from us”.