Delivering the Hype was founded in November 2017 by Thomas Gigante a Business and Management student at the University of Kent (UK). At the time he started proposing his business plan and calling selected business contributors to become team members and since then the business’s main purpose has been to provide exclusive services to the public; such as the most famous one, the VIP service. It all started by analysing the markets of the sneaker and streetwear industry, which are notoriously competitive. The gap in the market was the difficulty in obtaining a certain product from brands like Supreme, Palace and other similar brands. The main goal of the successful company is to provide highly limited sneakers and streetwear clothes to the public, at a fair, reasonable as well as competitive price. The name is easy to find and eye-catching; by now anybody who is passionate about hyped brands or in the streetwear community knows and easily recognises what Delivering the Hype is all about; delivering “hyped” products to the client. The DH team is formed by people who have different backgrounds, cultures and come from all over the world. Thomas says: “ We’re constantly growing, and we are always improving our website and services. In the future DH expects new services to be opened, a greater clientele and to expand our team. Our VIP service is very easy to use, like the other services, you just need to fill in the form that is given on the page, giving us the right info on the product you want (what is it, date of release etc.) and by filling in and sending the form we will do the rest. We have got a large number of trusted clients who always buy from us”.