Posts tagged with "Extension PR"

Polestar 6 LA Concept Car via Extension PR for use by 360 MAGAZINE

POLESTAR 6

Polestar electric roadster concept planned to enter production as Polestar 6

Polestar (Nasdaq: PSNY), the Swedish electric performance car company, confirms plans to put the Polestar electric roadster concept into production. The production car is expected to launch in 2026 as the Polestar 6 electric performance roadster. Interested customers in all active Polestar markets are able to reserve a build slot online starting August 16, 2022.

“With the overwhelming consumer and press response, we took the decision to put this stunning roadster into production and I am so excited to make it a reality,” says Thomas Ingenlath, Polestar CEO. “Polestar 6 is a perfect combination of powerful electric performance and the thrill of fresh air with the top down.”

Revealed in Los Angeles in March as the Polestar O₂, the electric roadster concept builds on the design, technology and sustainability ambitions laid out by the Polestar Precept and showcases the brand’s vision for future sports cars.

The hard-top convertible will be built on Polestar’s bespoke bonded aluminum platform. Developed in-house, it will feature the high-performance, 800-Volt electric architecture already confirmed for Polestar 5. This includes output of up to 884 hp (650kW) and 663 lb-ft (900 Nm) from a dual motor powertrain, a targeted 0-62 mph (0-100 km/h) sprint time of 3.2 seconds and a top speed of 155 mph (250 km/h).  

To celebrate the launch, 500 numbered units of a special ‘LA Concept’ version, the ‘Polestar 6 LA Concept edition’, are planned to be produced. They will exclusively feature the unique ‘Sky’ blue exterior, light leather interior and unique 21-inch wheels of the original Polestar O₂ concept.

The production confirmation headlines the brand’s attendance with the electric roadster concept at the Pebble Beach Concours d’Elegance and ‘The Quail, A Motorsports Gathering’ events during Monterey Car Week in California, August 18-21, 2022.

Further technical details and specification confirmations will be released as the production car becomes reality, leading up to the expected launch in 2026.

For more information and to reserve a build slot, visit HERE.

Nico Rosberg with Rimac Nevera #001 via Extension PR for use by 360 MAGAZINE 360

NICO ROSBERG

Rimac Nevera #001 Delivered to 2016 Formula One World Champion and sustainability entrepreneur, Nico Rosberg

Just a month after the first production-ready Rimac Nevera, #000, rolled out of Rimac’s facility in Zagreb, Croatia, car #001 has been delivered to its owner – 2016 Formula One World Champion and sustainability entrepreneur Nico Rosberg. Prior to the car being sent to his home in Monaco,  Rosberg made the trip to Rimac HQ in Croatia to catch up with Mate and to see the very latest developments within the Rimac Group first-hand.  

Production of the world’s first all-electric hypercar GT is now underway at Rimac’s new facility on the outskirts of Zagreb. The first year of production is already sold out. Almost every major component of the car is designed, engineered, and built at  Rimac weeks or months prior to each car being finished, and installed in the last phase of production – the vehicle assembly which takes about five weeks per car. 

Showcasing the broad range of customization options available to customers, car  #000 – set to be retained by Rimac – was finished in a bright Callisto Green with  Sand Alcantara interior. For car #001, Nico has deliberately chosen a much more aggressive specification described when he first designed his car as the ‘full  Batmobile spec’.  

With Stellar Black paint, polished Vertex wheels and gloss black brake calipers, it’s perhaps the most menacing personality of Nevera possible. The interior is finished in all black Alcantara, with subtle ‘Nico Rosberg’ signature on the armrest plate  marking the car 001/150. The first customer owned example of the Nevera will be based in the Principality of Monaco, Rosberg’s home, becoming the first all-electric hypercar in the sovereign state.

Nico Rosberg has been a part of the Rimac journey since he first saw the C_Two  concept – which would become Nevera – in person several years ago. He believed in Mate’s vision for the Nevera as a truly engaging and comfortable next generation hypercar, capable of crossing continents and lapping racetracks, all on electric power. He became one of the very first customers.  

Rosberg said: “Ever since I first met Mate and truly understood the genius behind  Nevera, I knew I wanted car number one. For me, this car represents absolutely everything I could ever want. It showcases the very best of innovative electrification  technology, bringing it into a car designed literally from the ground-up to be not just incredibly fast – or the fastest – but really great to drive, too. I can’t wait to  see what it can do.” 

Following an 11-year career in Formula One that saw him crowned World  Champion in 2016, Nico has embarked on a career as a sustainability entrepreneur and investor in green technologies. He is invested in more than twenty mobility start-ups as well as Formula E, while his all-electric Extreme E racing team – Rosberg X Racing are the Championship winners of 2021 and are leading the current season. 

In 2019, he founded the Greentech Festival, a global platform for sustainable innovation and lifestyle. As of 2021, the event has been hosted in New York, London, Singapore as well as the city it was first established in – Berlin.  

Mate Rimac, CEO of the Rimac Group, said, “When we first started designing the  Nevera we set out to build a car that would impress even the best drivers in the world. Nico was on that list, and it’s a great feeling to know that someone who has mastered the most focused and cutting-edge motorsport in the world gets such a thrill from the car that we’ve created. We’re all looking forward to following  Nico’s journeys with the Nevera; all of his cars are used and enjoyed, which is exactly what we encourage our owners to do. And if anyone can test the limits of what we’ve built, it’s him. We’re proud to call Nico a friend and the first member  of the rapidly expanding Rimac Nevera owner family.”

With the first customer car delivered, uniquely specified Neveras will now begin appearing on the streets of countries all over the world. Only 150 examples will ever be built, sold and maintained by Rimac Automobili’s global network of 25  dealer partners, stretching across North America, Europe, Middle East, and Asia.  

Even before this first customer delivery, the Nevera has already received global acclaim for its world-leading technologies and unrivalled performance. With 1,914hp,  the Nevera is capable of accelerating from 0-60mph in 1.85 seconds, to 100mph in  4.3 seconds and can run the quarter mile in a world-record 8.582 seconds. This year alone, Nevera has been named GQ’s Hypercar of the Year, Top Gear Magazine’s Best Electric Performance Car and Robb Report’s Best Hypercar.

Video available on: HERE

Maserati Grescale Trofeo Car via Extension PR for use by 360 MAGAZINE

MASERATI – GRESCALE

 Maserati is celebrating its newest SUV, the Grecale, with a limited edition offering based on Maserati’s acclaimed Fuoriserie customization program: The Grecale PrimaSerie.

The Maserati Grecale, the Trident brand’s newest SUV, strikes the right balance between versatility, elegance, performance, and innovation. With the Fuoriserie program, it allows clients to create unique, one-of-a-kind vehicles that reflect their personality and passion. Maserati is taking that program one step further and elevating the new Grecale with pre-configured colors and features in PrimaSerie – or “first” – editions of the Grecale in honor of its upcoming North American arrival this fall.

There will be two versions of the Grecale PrimaSerie.

First, the top-of-the-line Grecale Trofeo with its 523-horsepower Nettuno V6 engine, will be offered in an exceptional Giallo Corse yellow quad-coat paint, unique to the Fuoriserie program. It will also come with 21-inch Crio wheels, red-gloss brake calipers and black interior with yellow stich trim. The cockpit will also feature 3D carbon trim and custom trident headrest stitching of PrimaSerie, to commemorate the unique vehicle. It will also feature the premium plus package, which includes heated steering wheel and windshield washer nozzles, ventilated front seats, heated rear seats, and a premium Sonus faber audio system with 21 speakers. There will also be brushed stainless steel sport pedals and a Techssistance package with head-up display and wireless charging. Lastly, the Grecale Trofeo PrimaSerie will come with cargo rails on the load floor and a cargo area power outlet for convenient charging while adventuring.

The second version is offered on the Grecale Modena, which features a 325-horsepower mild-hybrid four-cylinder engine and is available in three striking colors: Bianco Astro (white) metallic paint, Blu Nobile (blue) tri-coat paint, and Grigio Cangiante (silver-inspired) tri-coat paint. All units will feature the special trident “PrimaSerie” headrest stitch and 21-inch Pegaso wheels to go along with their custom interiors. The Biaco Astro Modena will feature a Rosso (red) interior with Grigio stich and piano black trim with gloss-red brake calipers. The Blu Nobile will feature blue brake calipers and Nero (black) interior with Blu stitch and piano black trim. The Grigio Cangiante will also feature blue brake calipers, but will have a Ghiaccio interior and Grigio stitch, along with piano black trim. All three Grecale Modena PrimaSerie will feature the premium plus package with sport power seats, ventilated front seats and heated rear seats, a heated steering wheel and windshield washer nozzles, as well as the high premium Sonus faber 21-speaker audio system. They will also come with the Techsisstance package with head-up display and wireless charger, along with sport pedals in brushed stainless steel, three-zone climate control, and finally, a hands-free power liftgate.

Only 325 vehicles will be produced for North America and, for increased peace-of-mind, the Grecale PrimaSerie will come with a four-year, 50,000-mile pre-paid maintenance plan.

The PrimaSerie Grecale will be available in North American dealerships beginning this fall. Contact your local dealer or find your PrimaSerie Grecale here:

United States: HERE

Canada: HERE

Canada (French): HERE

Maserati S.p.A.  
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante – the first SUV made by Maserati, and the Grecale, the all-new “everyday exceptional” SUV, all models characterized by the use of the highest quality materials and excellent technical solutions. Ghibli, Levante and Grecale are also available in hybrid versions. A complete range, equipped with 4-cylinder hybrid powertrains, V6 petrol and V8 petrol engines with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time. 

David Beckham Maserati Brand Ambassador at Goodwood's Festival of Speed via 360 MAGAZINE

MASERATI’S GRECALE SUV

Maserati’s Grecale SUV is making its dynamic debut at the Goodwood’s Festival of Speed, taking on the famous hill climb in the First Glance Run.

During the event and alongside Maserati’s global brand ambassador David Beckham, Grecale is being put to the test on the 1.16-mile course. The MC20, which had its UK dynamic showcase at last year’s Festival of Speed, also makes an appearance on the hill climb route, and is joined by the latest model in the range, the new Maserati MC20 Cielo Spyder

For the remainder of the Festival, the MC20 and the Grecale, in the Trofeo version, will be thrilling spectators twice a day on the Goodwood hill climb and will be on display in the Supercar Paddock and the First Glance Paddock, respectively.

More on Grecale:

  • The new Grecale is the “everyday exceptional” SUV, incorporating the thrill of luxury and pure innovation
  • It’s available in three versions: GT, powered by a four-cylinder mild hybrid engine capable of delivering 300 hp; Modena, with a four-cylinder 330-hp mild hybrid engine; and Trofeo, powered by a high-performance 530-hp petrol V6 based on the MC20 Nettuno engine
  • It is the Trofeo version that will be showing off its driving prowess to onlookers as it tackles the hill climb

More on the MC20 Coupe and Cielo Spyder

  • Launched in May 2022, the MC20 Cielo weighs just 65kg more than the coupé and features an innovative retractable glass roof
  • The state-of-the-art electrochromic (smart glass) window can instantly be transformed from clear to opaque at the touch of a button on the central screen, courtesy of Polymer-Dispersed Liquid Crystal (PDLC) technology
  • The roof is also best-in-class in terms of thermal insulation and an opening and closing speed of just 12 seconds
  • Both models are paired with the powerful F1-derived V6 Nettuno engine, which ensures an exceptional power to weight ratio and jaw-dropping acceleration and top speed, with the coupe achieving 0-62mph in approximately 3.0 seconds

Hot Wheels via Extension PR for use by 360 Magazine

Hot Wheels Legends Tour

Mattel debuted the official Hot Wheels® 1:64-scale die-cast of the 2021 Hot Wheels Legends™ Tour winning 1969 Volvo P1800 Gasser built by Lee Johnstone of the United Kingdom. The first international Tour winner, Johnstone and his daughter, Victoria Upham, attended the global unveiling ceremony in New York City, where their family’s passion project was officially inducted into the Hot Wheels Garage of Legends™, a collection of the brand’s most iconic and celebrated designs existing both in 1:64th and life-sized scale. 

A 71-year-old motor mechanic, Johnstone restored and modified his 1969 Volvo to become a real-life track star, which he races with his wife and three daughters. A winner on and off the track, the P1800 Gasser emerged victorious from a historic 25-stop international Tour spanning 5 continents, joining previous champions including the inaugural 2018-winning 2JetZ™, 2019-winning THE NASH, and 2020-winning 1970 Pontiac® Firebird™, as the next permanent fixture in Hot Wheels history.

The announcement was made by Ted Wu, Vice President and Global Head of Design for Vehicles at Mattel, at the legendary Classic Car Club Manhattan one week prior to the start of the historic fifth annual Hot Wheels Legends Tour presented by Mobil 1. The epic space was reimagined to showcase dozens of examples of how Hot Wheels has influenced culture, ranging from high fashion to NFTs. The 2022 Tour kicks off with virtual live streams in New Zealand and Australia on April 14 and April 21, respectively, followed by the first North American live event in Miami, Florida on April 30.

“The Legends Tour began in 2018 as a way to celebrate and engage the car builder community around the world,” said Wu. “Lee Johnstone’s 1969 Volvo P1800 proved to be a truly awe-inspiring Gasser interpretation that captivated the entire Hot Wheels team. As the first international Legends Tour winner, we can’t wait to share his dream with Hot Wheels fans in more than 150 countries around the world.”

Hot Wheels is an automotive legend, and for generations, every auto enthusiast’s love for cars has begun with Hot Wheels. Since the casting of the brand’s Original 16® vehicles in 1968, Hot Wheels has continued to define itself by creating some of the most iconic cars in the world, both influencing and being influenced by car culture. Beyond the automotive world, Hot Wheels has expanded into pop culture through segments such as gaming, fashion, luxury and film. But, it always remains true to its car culture heritage. Hot Wheels has established itself as an iconic automotive-lifestyle brand, and is now also a major player in the global custom car builder community.

More than 54 years after Hot Wheels launched its original vehicles, the process of transforming life-sized cars into 1:64-scale has changed dramatically while the focus on design continues to be at the forefront. Beginning with CAD (Computer Aided Design) scanning, the Hot Wheels team is able to digitalize every aspect of the 1969 Volvo P1800, before additional rounds of 3-D modeling and sample printing help designers determine the 1:64-scale vehicle’s final shape. Once approved, the final design must also undergo a rigorous series of Hot Wheels track tests to ensure it performs as good as it looks.

Anyone with garage spirit can compete in the Hot Wheels Legends Tour. To enter, please click HERE.

In collaboration with Mobil 1, Walmart and Dickies, the 2022 Legends Tour will culminate in November with a livestreamed Global Grand Finale event to crown a historic fifth champion. As in the past, all fan car submissions throughout the Tour will be judged on the basis of creativity, authenticity and garage spirit.

Lamborghini Ultimae NFT via Extension PR for use by 360 Magazine

Lamborghini Aventador NFT

As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced as a one of one NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki and global brand storytelling agency [INVNT GROUP]™. The Lamborghini ‘Ultimate’ drop is the world’s first supercar 1:1 NFT, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.

For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the top model of the Italian luxury brand becomes a V12-powered plug-in hybrid. The lucky collector will be part of the brand’s iconic legacy and will have access to VIP utilities, which include exclusive virtual previews of future, limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual “Meet and Greet” with Steve Aoki and Krista Kim, plus other VIP benefits. There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come.

The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim, and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world. The sale will be hosted in a dedicated online auction by RM Sotheby’s, the world’s foremost collector car auction house.  

“Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited innovators, looking out for unexpected projects and technological solutions”, explains Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special.”

Krista Kim is creating the visual artwork for the NFT. It will feature her infamous Mars House and her signature gradient work. Her gradients will also appear in the bespoke customization of the physical Lamborghini Aventador Coupé, made possible through Lamborghini’s Ad Personam program: “This Aventador is a legend; it is the first physical-digital supercar! When higher states of consciousness meet leading-edge technology and design, we see elevated beauty on another level. In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve, as he transforms the engine sound into a meditative vibe. I couldn’t be more excited to bring this vision to life in the physical car and NFT.”

Steve Aoki will provide the custom developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and will consult on the design of the NFT and physical car customization: “I’m honored to be partnering with Lamborghini and Krista Kim on this historic project! The drop signifies the ultimate intersection—where the physical world, digital art, and music come together as one. Every design element of this car is purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy—the vibe, the spirit, and the power.”

These three iconic brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, came together to creatively develop the NFT. “This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever. Our collaboration with Lamborghini, Steve Aoki and Krista Kim is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, notably, our innovation team out of Singapore, INVNT.ATOM; HEVĒ, our digital content studio; and our [INVNT GROUP] marcomms team.” said Scott Cullather, President and CEO [INVNT GROUP].

The NFT and exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby’s on April 19th at 6:00 PM CET/12:00 PM EST.

Bugatti Electric Scooter via Extension PR for use by 360 Magazine

Bugatti × Bytech

Bugatti has partnered with industry-leading Bytech International to create a new scooter that was revealed for the first time at the CES 2022 expo held at the Las Vegas Convention Center on January 5, alongside prominent technology companies from around the world. “Bugatti is at the pinnacle of automotive excellence,” said Wiebke Stahl, Managing Director at Bugatti International. “Partnering with a company such as Bytech gives us an opportunity to expand our reach in the electric mobility space with an experienced partner and a product that can be enjoyed by consumers around the world.” 

Fabricated with the everyday consumer in mind, the electric scooter features a unique aerodynamic yet functional folding design that is available in three colors: Agile Blue, Silver, and Black. Weighing only 35lbs, the scooter is constructed with a magnesium alloy frame that allows for easy transport and has a large LED screen that displays speed, mode, battery life, and headlights. The electric scooter boasts a 700w motor capable of traversing any type of terrain with a 15° incline, 9″ run-flat tires, three speeds with cruise control, and a 36v/10ah battery with a range of approximately 22 miles, as well as over-heating, short circuit, over-current and overcharge protection. The battery is portable, easily removable, and uses a standard wall outlet to charge, only takes four hours.

Recognizing safety as a first and foremost concern, the electric scooter is equipped with cutting-edge technologies to ensure driver protection. For those purposes, this scooter features unique lighting functions. Its dual-turn signals are located on the ergonomic handle grips, as well as above the rear mudguard. Additionally, there are illuminated base lights on the sides of the deck, and a back “EB” monogram projection logo for enhanced artistry, style, and performance. The scooter also features a dual-braking system, a front left-hand brake lever, and a rear E-ABS electronic brake for added security and comfort.

“We are excited to partner with such an amazing brand that represents luxury and top quality in a growing industry yearning for enhanced design, while also incorporating the evolving needs of its customers,” said Eli Mizrahi, Executive Vice President at Bytech International. “By joining forces, we are able to expand our consumer base, which began with the debut of our new scooter at CES.”

The superior style, extra power, and performance of the scooter are designed to make it an alternative and comfortable mode of transportation for both work and play. The scooter has a weight capacity of up to 242lbs and a top speed of 18.5mph. Owners can enjoy three settings: Economy mode (9mph), City mode (12.5mph), and Sport mode (18.5mph).

Car created by Sara Davidson at 360 Magazine use by 360 Magazine

Global Grand Finale of 2021 Hot Wheels

The 2021 Hot Wheels Legends Tour Global Grand Finale is here. Presented by Mobil 1, this virtual event is the culmination of the largest ever international hunt for the next custom fan vehicle worthy of being inducted into the Hot Wheels Garage of Legendsä and immortalized as a Hot WheelsÒ 1:64 die-cast toy. Ten finalists, representing the top five North American submissions and five best international builds, will go head-to-head in a live-streamed event hosted from Jay Leno’s Garage at 9:00 a.m. PT on Saturday, Nov. 13. 

Ten cars will compete but there can only be one winner. The vehicle that best embodies true authenticity, creativity, and garage spirit will emerge as the next Hot Wheels Legend. The task of crowning this year’s champion will be conducted by an expert panel of judges, including Henrik Fisker, automotive design icon; Elana Scherr, Car and Driver Senior Editor; Ted Wu, Global Head of Design for Vehicles, Mattel; Bryan Benedict, Director of Vehicles Design, Mattel; Brendon Vetuskey, Vehicles Designer, Mattel; and of course car-loving celebrity Jay Leno.

“The Hot Wheels Legends Tour Global Grand Finale is where dreams come true,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “By expanding the international tour through both in-person and virtual events across five continents, the 2021 Legends Tour is by far the most competitive to date. Millions of Hot Wheels fans from around the world have attended this year’s tour stops to see which builds will be competing for the top spot. Looking ahead to the finale, we can’t wait to see which vehicle will go on to inspire the next generation of Hot Wheels fans in die-cast form.”

During the finale, fans can also expect to learn more about a Limited Edition Hot Wheels Twin Mill die-cast featuring a unique Mobil 1 livery, as well as get exclusive access to Limited Edition Hot Wheels NFT promo stickers, in anticipation of the Hot Wheels NFT Garage drop on Nov. 16th. 360 Magazine is excited to see competition as it contains a lot of kids’ childhood. 

The 2021 Hot Wheels Legends Tour finalists include:

  • 1991 Porsche 911 Baja from Sun Valley, California
  • Custom aluminum racer named “Lulu” from Santa Fe, New Mexico
  • 1969 Daytona Charger Superbird “Scraptona” from Macomb, Michigan
  • 2003 Exoskeleton Nissan 350Z from San Mateo, California
  • 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada
  • Custom Volkswagen Beatle sedan from Mexico
  • Custom Volvo P1800 Gasser named “Aint No Saint” from the United Kingdom
  • Custom Wittgenstein from Germany
  • 1986 Dihatsu Mira from Malaysia
  • 1973 Mazda 616 Capella from New Zealand

To tune into this legendary event, visit the Hot Wheels Facebook page here: https://fb.me/e/5tMdrD9L1

To check out the Hot Wheels Garage of Legends, visit www.HotWheels.com/GarageofLegends.

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

WInkellman via Extension PR for use by 360 Magazine

Bugatti Bollide and Chiron Super Sport

Bugatti introduced the brand’s two newest hyper sports cars to customers and enthusiasts during the biggest automotive event of the year.

In true Bugatti fashion, the historic French luxury marque made headlines this past weekend at The Quail in Monterey, California, with the North American debut of not one, but two new hyper sports cars–the Chiron Super Sport and the track-focused Bolide.

To officially kick off this time-honored event, Bugatti announced the experimental Bolide will be produced as a few-off model following significant interest from customers. Only 40 of these radically light, four million euro track-oriented machines will be available for purchase, with delivery scheduled for 2024.

In addition to the Bolide, Bugatti presented the new Chiron Super Sport to the U.S. market for the first time. With deliveries scheduled to begin in early 2022, the Super Sport is the ultimate grand tourer designed for top speed, luxury and comfort. Complete with an overhauled 8.0-liter W16 engine, this hypercar produces 1,600 hp and has a net price of 3.2 million euros.

This year, Bugatti showcased a variety of vehicles, including the Chiron Sport, Super Sport, Pur Sport and Bolide at The Quail–A Motorsports Gathering, while the full Super Sport family joined these cars at ‘Le Domaine Bugatti’ at The Lodge at Pebble Beach. On display were the Veyron Super Sport, EB110 Super Sport and the Type 55 Super Sport for customers and Bugatti fans to enjoy.

“The United States is Bugatti’s largest market, so for us to be able to present two brand new hyper sports cars to enthusiasts and collectors in person here is critical for the company,” said Stephan Winkelmann, President of Bugatti. “The two vehicles represent the best of the Bugatti brand, from the enhanced performance capabilities and technological innovation to the ultimate level of luxury and comfort for customers.” 

As in years past, Stephan Winkelmann joined other esteemed jury members as they evaluated vehicles taking part in the Pebble Beach Concours d’Elegance.

Bugatti via Extension PR for use by 360 Magazine
Bugatti via Extension PR for use by 360 Magazine