Posts tagged with "hypercars"

Bugatti Rimac Illustration by Reb Czukoski for use by 360 Magazine

Bugatti × Rimac Partnership

Rimac Automobili officially joins forces with Bugatti Automobiles under the recently announced, Bugatti Rimac d.o.o. The new company sees two motor vehicle powerhouses generate an exciting movement in the automotive and technology industries, originally initiated and strongly supported by the sports car manufacturer Porsche AG.

Rimac’s short but rich 10-year history from garage start-up by one man, Mate Rimac, took a big leap forward to begin official operating under Bugatti Rimac as of November 1st.

The Rimac Group is the major shareholder in Bugatti Rimac with a 55% stake. Mate Rimac will retain his shareholding in Rimac Group at 35%, with Porsche at 22%, Hyundai Motor Group doing the same at 11%, and other investors making up 32%. The development, production, and supply of battery systems, drivetrains, and other EV components that Rimac is known for and trusted by, will be separated into a new entity, Rimac Technology, that is 100% owned by the Rimac Group.

Bugatti Rimac has the unique combination of two automotive and technological trailblazers. Rimac’s distinctive agility, technical expertise, and relentless innovation in the EV sphere, along with Bugatti’s 110-year heritage of design and engineering of some of the world’s most iconic hypercars, are now combined in the leading hypercar company. Porsche plays a strong role in the joint company as a strategic partner. Along with two managers, the Stuttgart based sports car manufacturer appointed two Supervisory Board members, Oliver Blume and Lutz Meschke.

Mate Rimac’s leadership and strategic direction that has allowed Rimac to become an industry frontrunner means he is exceptionally skilled to lead the company as Chief Executive Officer. As CEO of Rimac Group, he runs both Bugatti Rimac and the new division, Rimac Technology.

Bugatti Rimac’s global headquarters is situated at Rimac’s current base on the outskirts of Zagreb, Croatia, but in time will transition to the recently announced €200M and 200.000m2 Rimac Campus, also serving as the home of Rimac Technology. With construction having now begun, joint research and development of future Rimac Automobili and Bugatti hypercars will ultimately take place there, with projected opening in 2023.

High-tech innovation forms the basis of the state-of-the-art facility, with the capacity to host 2,500 curiosity-driven people and a hive of groundbreaking developments. Bugatti Rimac operates with 435 employees as part of the new company, 300 of headquartered in Zagreb and 135 in Molsheim, France. In addition,180 people at Bugatti Engineering’s location in Wolfsburg, Germany, are supporting the new company. Rimac Technology consists of over 900 employees whilst the Rimac Group tackles over 1,300 employees across its various locations.

Bugatti Rimac’s new Board of Management has determined Christophe Piochon as Chief Operating Officer. He formerly held the position of Director General at Bugatti Automobiles and guarantees the continuation of the manufactory with its worldwide outstanding quality. Larissa Fleischer became Chief Financial Officer, previously being the head of controlling at Porsche in the areas of digitalization and the development of new business models. Lastly, Emilio Scervo is named Chief Technology Officer, having held the same title before at Rimac Automobili.

Rimac Automobili and Bugatti Automobiles will each continue to operate as separate brands and manufacturers, retaining their individual production facilities respectively, as well as the distribution channels. Rimac Technology will continue to innovate, developing vehicle systems and technologies for many global OEMs.

Commenting on the first day of Bugatti Rimac operations, CEO Mate Rimac says, “I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies.”

He also claims that “[it’s] difficult to find a better match than Rimac and Bugatti. What each party brings to the table in terms of technical expertise, know-how and automotive history makes for an electrifying recipe. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftsmanship. Stay tuned for some truly extraordinary projects in the future.”

“I am convinced that we have found the right mix of experience and know-how, innovative strength and team spirit for the management,” says Lutz Meschke, Deputy Chairman of the Executive Board and member of the board for Finance and IT at Porsche AG. “That’s why I’m very optimistic and because the project is very close to my heart, I will continue to accompany it closely and passionately in the future.”

Oliver Blume, Chairman of the Board of Management at Porsche, named this merger as “the perfect solution” for everyone involved, “Together, we are creating a high-performance automotive company. We have succeeded in positioning the traditional Bugatti brand with its charisma for the future in a way that creates value. Bugatti embodies fascination and passion, and Rimac has great innovative strength and tech expertise.”

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

WInkellman via Extension PR for use by 360 Magazine

Bugatti Bollide and Chiron Super Sport

Bugatti introduced the brand’s two newest hyper sports cars to customers and enthusiasts during the biggest automotive event of the year.

In true Bugatti fashion, the historic French luxury marque made headlines this past weekend at The Quail in Monterey, California, with the North American debut of not one, but two new hyper sports cars–the Chiron Super Sport and the track-focused Bolide.

To officially kick off this time-honored event, Bugatti announced the experimental Bolide will be produced as a few-off model following significant interest from customers. Only 40 of these radically light, four million euro track-oriented machines will be available for purchase, with delivery scheduled for 2024.

In addition to the Bolide, Bugatti presented the new Chiron Super Sport to the U.S. market for the first time. With deliveries scheduled to begin in early 2022, the Super Sport is the ultimate grand tourer designed for top speed, luxury and comfort. Complete with an overhauled 8.0-liter W16 engine, this hypercar produces 1,600 hp and has a net price of 3.2 million euros.

This year, Bugatti showcased a variety of vehicles, including the Chiron Sport, Super Sport, Pur Sport and Bolide at The Quail–A Motorsports Gathering, while the full Super Sport family joined these cars at ‘Le Domaine Bugatti’ at The Lodge at Pebble Beach. On display were the Veyron Super Sport, EB110 Super Sport and the Type 55 Super Sport for customers and Bugatti fans to enjoy.

“The United States is Bugatti’s largest market, so for us to be able to present two brand new hyper sports cars to enthusiasts and collectors in person here is critical for the company,” said Stephan Winkelmann, President of Bugatti. “The two vehicles represent the best of the Bugatti brand, from the enhanced performance capabilities and technological innovation to the ultimate level of luxury and comfort for customers.” 

As in years past, Stephan Winkelmann joined other esteemed jury members as they evaluated vehicles taking part in the Pebble Beach Concours d’Elegance.

Bugatti via Extension PR for use by 360 Magazine
Bugatti via Extension PR for use by 360 Magazine

Pirelli P Zero Named As Best Performance Tire

PIRELLI P ZERO NAMED AS BEST PERFORMANCE TIRE BY EVO MAGAZINE

P Zero set fastest wet and dry lap times but was also judged to be safe and communicative by evo’s experienced testers, who say you can “feel the grip”

The Pirelli P Zero tire has beaten all its leading rivals in an important tire test organized by evo magazine, underlining Pirelli’s hero product as the undisputed world leader when it comes to ultra-high performance.

Evo, whose slogan is ‘the thrill of driving’, was founded in 1998 and is published in several international editions, making it the magazine of choice for performance car enthusiasts worldwide.

During its eagerly awaited summer tire test, evo compared the leading performance tires currently on sale, pitting the P Zero against seven other well-known rivals from established tire manufacturers in a series of probing challenges.

These tests were designed to assess key aspects such as handling, acceleration and braking under a variety of different circumstances, both in the wet and the dry. The test included both objective measurements – with tire performance measured in a controlled environment – as well as subjective assessments, where a variety of experienced evo road testers drove on the tires to evaluate driver feedback and feel how they interacted with the car and surface.

THE FASTEST ON WET AND DRY

The Pirelli P Zero stood out as the overall test winner by a convincing margin. “Scoring no fewer than six top results, the Pirelli was especially impressive in the wet and by far the most impressive tire subjectively,” wrote evo. “It set fastest laps in the wet and the dry and you could feel the grip.”

The evo tire test was carried out with the latest P Zero in 18-inch size, one of the most popular measurements in Pirelli’s performance range – which will also be the diameter that FIA Formula One World Championship adopts with Pirelli from 2021 onwards. Pirelli P Zero sizes start in 18-inch size and go all the way up to 22 inches, equipping some of the most desirable supercars and hypercars in the world.

CHOSEN BY MAGAZINES AND BY PRESTIGE CAR MAKERS

The evo test win backs up another important test win for Pirelli earlier this year, when the P Zero was judged to be the best of 11 summer tires by renowned German publication Auto Bild, which praised its: “excellent performance with no weak points.”

P Zero tires are now chosen by more than 50% of the world’s prestige cars as original equipment, meaning that over half the world’s most desirable cars leave their factories on Pirelli tires. Currently, there are more than 1.100 homologations of P Zero.

WATCHES & WONDERS MIAMI

WATCHES & WONDERS MIAMI FURTHER EXPANDS FOR 2019 WITH MORE WATCH EXHIBITORS, CONFERENCES AND PRODUCT DEBUTS

The second edition of Watches & Wonders Miami, created by the Fondation Haute Horlogerie (FHH) in partnership with the Miami Design District Associates (MDDA), is expected to be bigger and better, as new maisons continue to confirm their participation for the 2019 event. There are 13 newcomers this year including Chopard, De Bethune, Dior, Girard-Perregaux, H. Moser & Cie., HYT, OMEGA, Roger Dubuis, Speake-Marin, Tiffany & Co., Ulysse Nardin, Zenith, and Turkish jeweler, Sevan Biçakçi, who recently launched a new luxury timepiece collection. In addition, brands including A. Lange & Söhne, Audemars Piguet, Bvlgari, Cartier, F.P. Journe, Hublot, IWC, Jaeger-LeCoultre, Kari Voutilainen, Louis Vuitton, Panerai, Piaget, Romain Gauthier, RJ, Tag Heuer, Vacheron Constantin and Van Cleef & Arpels will be returning exhibitors, bringing the total number of exhibiting maisons to 30. The event will take place over Presidents’ Day weekend from February 15th through February 17th.

With its direct access to watch enthusiasts, connoisseurs and collectors, exhibiting maisons are using Watches & Wonders Miami as an ideal platform to showcase their newest collections, as well as launch new products and concepts. Piaget will be displaying its record-breaking Altiplano Concept timepiece, the thinnest in the world. Dior will unveil a new personalization service for its Dior Grand Bal watch, allowing customers to design their own made-to-measure timepiece. Hublot will have artwork on display throughout the weekend from renowned artist, Michael Moebius. Jaeger-LeCoultre will showcase the maison’s know- how by featuring various craft stations in their boutique for guests to experience. Patrick Pruniaux, CEO of Ulysse Nardin and Girard-Perregaux, is expected to attend Watches & Wonders Miami and host the global launch of a new watch from Ulysse Nardin, the X Collection, designed to appeal to a younger clientele.

In addition to new exhibitors and new product debuts, the FHH is also expanding conference and workshop offerings for 2019. A total of five panel discussions will be held over the course of the weekend and include topics such as ‘Can Women Save the Watch World,’ ‘What’s the Point of Watch Creation,’ and ‘Getting Your Super Collector All-Access Pass.’ Expert panelists will include collectors, executives from premier luxury brands and auction houses, major retailers and top journalists. There will be three workshops offered a day where attendees will have the hands-on opportunity to assemble and disassemble watch movements.

“We are continuously looking at ways to expand and evolve our signature events around the world, always with a focus on building understanding, awareness and interest in fine watchmaking,” says Fabienne Lupo, Chairwoman and Managing Director of the Fondation Haute Horlogerie. “Watches and Wonders Miami has

quickly become a must attend, and the premier event for maisons to connect directly with the end consumer.”

“Watches & Wonders Miami unites the top luxury timepiece and jewelry brands for a spectacular weekend program and we are thrilled to host once again in the heart of the Miami Design District. Watch aficionados will be able to view magnificent timepieces, many of which are being debuted in the US for the first time. Likewise, car enthusiasts attending from all parts of the world will not be disappointed with the unparalleled selection of exceptional cars at the Miami Concours,” said Craig Robins, CEO of Dacra Development and developer of the Miami Design District. “As this event really creates and brings one of a kind experiences to the neighborhood, we highly anticipate all the immersive experiences that will unfold from the robust lineup of activities in store.”

Watches & Wonders Miami is also partnering with the 31st annual Miami Yacht Show that will relocate to a new, more expansive location at One Herald Plaza. The 2019 show will feature a 60-acre display, including a massive 67,000 sqf. Exhibition space and nearly 500 yachts from the world’s foremost manufacturers and brokers. For automobile enthusiasts, the Miami Concours will take place the Saturday and Sunday of Presidents’ Day weekend in the Miami Design District and feature an exclusive presentation of incredibly rare vintage, sports and exotic cars from some of America’s most respected collectors. Watches & Wonders Miami will be the ultimate weekend of luxury with watches, jewelry, exotic cars, and super yachts.

Visit the Watches & Wonders Miami website for further details and to register for event news and updates:

www.watchesandwonders.com

@watchesandwondersmiami #watchesandwondersmiami @miamidesigndistrict #atMDD

The 29 maisons participating in Watches and Wonders Miami are:

Boutiques

A. Lange & Söhne Bvlgari

Cartier

*Dior

Hublot

IWC Jaeger-LeCoultre Louis Vuitton

Grand Pop-Up Boutiques

Audemars Piguet *Girard-Perregaux RJ

Pop-Up Boutiques

*De Bethune

*OMEGA

Panerai

Piaget

*Sevan Biçakçi

Tag Heuer

*Tiffany & Co. Vacheron Constantin Van Cleef & Arpels

*Roger Dubuis *Ulysse Nardin *Zenith

F.P. Journe

*H. Moser & Cie. Romain Gauthier *HYT *Speake-Marin Kari Voutilainen

* Indicates a new participating brand

Fondation Haute Horlogerie

The Fondation Haute Horlogerie (FHH) was established in 2005 by Audemars Piguet, Girard- Perregaux and the Richemont Group. Headquartered, in Geneva, Switzerland, the FHH strives to promote awareness, understanding and interest in Fine Watchmaking around the world through education, training and specialized events. The FHH works in conjunction with 44 partner brands that provide financial support and assistance with project implementation.

Miami Design District Associates

The Miami Design District is a one-of-a-kind neighborhood that combines luxury shopping, galleries, museums, design stores, restaurants and major art and design installations all within an architecturally significant context. The Miami Design District is owned and operated

by Miami Design District Associates, a partnership between Dacra, founded and owned by visionary entrepreneur Craig Robins, and L Catterton Real Estate, a global real estate development and investment fund, specializing in creating luxury shopping destinations. In 2019, the Miami Design District is expanding dramatically, with new restaurants and luxury boutiques opening in the distinctive, walkable neighborhood that welcomes and encourages innovation. As Miami becomes increasingly known for its own rich culture, the growth of the Miami Design District further reflects how the city is deserving of its place on the global stage.

ACJ319neo Infinito, a flying artwork

“Entering ACJ Infinito means exploring a place of wonders, where each element, space, and color are hand-stitched around the needs and requirements of the client, transforming them into emotion and inspiration”.

ACJ319neo Infinito is an ultra-luxurious jet born from the shared passion of Airbus Corporate Jets (ACJ) and Pagani Automobili, which decided, in 2016, to combine their artisanal skills and pioneering vision in order to create something absolutely unique.

The Infinito cabin represents the quintessence of the Pagani philosophy in a state-of-the-art aircraft: a distinctive style, seamlessly combined with unrivalled material technology. Infinite, just like man’s gaze towards the horizon and beyond.

After tireless work and profound study of the physical and sensorial aspects of air travel, the two companies now present new values and ideas of travel aboard an aircraft, which, from a mere means of transport thus becomes a place of emotion and inspiration, without sacrificing important engineering achievements. ACJ Infinito is, in fact, a made-to-measure work of art entirely designed around the sensations and the emotions of the client.

All Airbus corporate jets come from the most modern family of aircraft on the market and offer the highest world standards of care in corporate aviation. ACJ customers are always part of a dedicated and exclusive community, they are provided with a dedicated service wherever they choose to fly in the world. They purchase much more than a product: they invest in their future, for a unique flying experience.

For the first time, two different worlds, two centres of excellences come together to give birth to a unique project: an aircraft that mirrors Leonardo Da Vinci’s principle of Art and Science: the harmony of beauty and engineering, both in the outcome and in the way of working. Pagani has always been a creator of tailored clothes and high-performance hypercars, whose technical content also exudes passion, technology and research into unique designs. Every object is unique, every creation is an art object that inspires and thrills with its lines and forms. The ideal of beauty is taken to a whole new level with the Infinito cabin, conveying the same emotions as a work of art, nurturing the mind and the senses, as well as relaxing the body during travel.

Detail, spaces, colors. “Each sensation conveyed by Infinito has to be the same as that conveyed by a work of art. These are the emotions we live for and we simply can’t live without,”tells Horacio Pagani, Chief Designer and Founder of Pagani Automobili, about the project, its main inspiration and the collaboration with ACJ.

“We were emotionally involved from the beginning. The project seemed challenging, to say the least.” The Modenese Atelier of hypercars has deployed its extensive experience in composite material and provided Class A tailored carbon fiber components, despite the high investments and production costs. “We have the technology, knowledge and skill for this project,” emphasises Horacio Pagani on the challenges that emerged in the process, “and we do want to invest in this direction.” Pagani’s expertise and advanced composite materials are used in the interiors of an airplane for the very first time, including carbon fiber and carbo-titanium, saving about a tonne compared with other similar projects, thus improving both range and take-off performance.

The interiors are designed around the client’s flight experience, with thorough attention to physical sensations and feelings. “We started with the client, around him we created a relaxing and comfortable environment, not only for the shapes and the design, but also for the visual sensation, for which we followed some chromotherapy principles. Even the smallest detail was given the maximum attention, so as to dynamically assist the client’s sensations across different time zones.” Infinito’s sky ceiling, entirely lined with digital displays, offers a play of light and images, for example, by projecting a sunset or a starry sky, minimising the physical and mental effects of jet lag.

“The feel of the materials, the warmth of the leather or the wood, the intelligence and sinuosity of the spaces, each detail has to convey emotions of peace and safety, like when we’re home or in a familiar and inspiring place.” continues Horacio Pagani on the choice of materials and the habitability of the aircraft. “Our idea is of a single, great space which fosters both movement and sensorial perceptions.” The absence of visual barriers, and the sense of infinite vision that surrounds the client, are the objectives of this tailored creation, simple but essential elements to facilitate a journey of several hours. The compartments inside are, in fact, provided with opacifying glass, when privacy is wished, supported by a carbon fiber framework, hand-made by the Modenese artisans, a homage to the first air inventions of the past centuries, and at the same time a highly robust solution.

ACJ319neo’s interior was entirely designed not only for artistic appeal, but also to be functional: after thorough research on internal spaces and volumes, ACJ Infinito’s compartments provide larger capacity while being less intrusive than other interior designs.

The feeling of hospitality in this ultra-luxurious jet continues with the choice of the single spaces within the aircraft. “At the entrance, a cafe. A genuine and heartfelt way to welcome your client is, of course, by providing refreshment!”. The feeling of familiarity, of home, that you can breathe within Infinito sometimes makes us forget about being on an airplane. This is the uniqueness that ACJ and Pagani Automobili have been striving for in the making of this flying artwork. Home is a safe and peaceful place, as well as a place of inspiration and emotions. Infinito aims to project the client into the same atmosphere of absolute relaxation, to stimulate his imagination and inspiration, reshaping the time of the journey into a time of ideas, visions and answers.

Infinito comes to life for art lovers, for those who love beauty and genius, for those who have an extremely refined idea of air travel, a dream to share with somebody. It’s not just a mere exercise in style, it’s a handmade piece of art, created to trigger sincere and genuine emotions in the client’s heart.

“To us, individual tailoring is what boosts and enriches our imagination – and that of our clients. It is pure passion for our work, and for customer care.”

The new era of corporate jets finds Pagani Automobili and ACJ collaborating side by side to create this new, absolutely made-to-measure masterpiece, bringing their infinite artisanal experience to a fast-growing and extremely fascinating market.

Pirelli Shines at Monterey Car Week

From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role.

The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which is one of the key events of the Californian car week, with more than 5000 visitors and 250 cars. Now celebrating its 16th anniversary, this event is synonymous with exclusivity. Starting from the venue: the Quail Lodge & Golf Club in Carmel, an oasis of green set against the backdrop of the imposing Santa Lucia mountains in California.

The brands present among the 250 acres of The Quail are just as impressive. Among them are Pagani, McLaren and Lamborghini – all of whom use Pirelli tires exclusively as original equipment – which have chosen The Quail as the venue to exhibit some of the most important models in their range.

Pirelli is also showcasing some of its most iconic products. First and foremost is the P Zero, the ultra high performance tire chosen by some of the world’s most powerful supercars, many of which are present at the Quail.

The Collezione range also takes pride of place: a family of tires developed by Pirelli for classic cars that combine modern technology with vintage looks. These use cutting edge compounds to offer maximum grip and water evacuation, in order to guarantee the highest standards of safety and dependability without compromising on looks.

As a result, Collezione tires are on many of the classic cars at The Quail, which is just as much about timeless classics as it is about modern cars. Among there are a number of examples of the Lamborghini Espada and Lamborghini Islero, which celebrate their 50th birthdays, not to mention the iconic Porsche 356, which first saw the light of day exactly 70 years ago.

It’s this blend of the past and future, as well as enthusiasm for cars and the finer things in life, which make The Quail one of the jewels in the crown of Monterey Car week. It’s a unique event, where car manufacturers share the space with six gourmet pavilions – including one dedicated to Italian food, which is also sponsored by Pirelli. It all adds up to an unforgettable and uniquely refined atmosphere.

Pirelli and Pagani 10 years of technical partnership at The Quail

The 2018 Quail also marked an important landmark: 10 years of technical partnership between Pirelli and Pagani. Back in 2008, Horacio Pagani first decided to entrust Pirelli with the task of making tires for his increasingly powerful and exclusive hypercars built in Modena.

It was an Italian marriage that got off the best possible start when, only a few months later, a Pagani Zonda equipped with P Zero, set a new record at the Nürburgring. Since then the partnership has gone from strength to strength. Every Pagani car now leaves the factory on made to measure Pirelli tires. This tailor-made approach, a cornerstone of Pirelli’s philosophy, has ensured the highest standards of performance and safety for Pagani since 2008. It’s a genuine partnership, with Pirelli’s engineers working hand in hand with their counterparts at Pagani throughout all the phases of research and development, coming up with compounds and processes that are specifically suited to the characteristics of each model.