Posts tagged with "luxury cars"

rolls royce image for use by 360 magazine

ROLLS-ROYCE ELECTRIC HISTORY

ROLLS-ROYCE AND ELECTRIC POWER: A PROPHECY, A PROMISE AND AN UNDERTAKING

Electrification has long been promoted as the future of automotive propulsion. Mainstream manufacturers are increasingly embracing hybrid and battery electric vehicle (BEV) technology, supported by the expansion of national charging infrastructures.

To date, Rolls-Royce has communicated its electrification strategy in three simple statements:

  • The marque will introduce an all-electric car this decade (2020 – 2030).
  • This car will be a pure BEV, not a hybrid of any kind.
  • It will be launched only when the time is right, and every element meets Rolls-Royce’s technical, aesthetic and performance standards.

WHY ELECTRIC POWER?

The internal combustion engine (ICE) was not the only, nor the default, means of propulsion for early motor cars at the beginning of the 20th century. Indeed, in the early 1900s engineers and manufacturers initially divided their loyalties precisely between three competing technologies: the ICE, steam power and electricity.

Steam power, though well understood, relatively sophisticated and, at the time, ubiquitous in industry and other forms of transport, quickly proved less practical for use in motor cars. It therefore fell to internal combustion and electricity to vie for supremacy.

Electric power lost the battle for two main reasons: extremely limited range and the absence of a charging infrastructure. A century later, despite significant advances, these remain as barriers to widespread adoption (although increasingly less so), both in terms of technology and consumer perception.

But the characteristics that first drew engineers to electric power – silent operation, instant torque, tremendous power, and the absence of exhaust fumes – remain highly alluring, particularly for luxury motor cars. Indeed, some have speculated that, had he been able to solve the range and charging issues, Sir Henry Royce might have chosen electric power alone for his motor cars.

The innate and perfect suitability of electric power underpins the marque’s explicit commitment to deliver an all-electric Rolls-Royce this decade. In doing so, it can draw on a unique history and heritage; a connection with electric power that pre-dates the company itself, and featuring the main protagonists who would, between them, create the world’s most famous automotive brand – beginning with Sir Henry Royce himself.

SIR HENRY ROYCE

Born in 1863, Henry Royce was one of the world’s first electrical engineers. After his apprenticeship with the Great Northern Railway was cut short for family financial reasons, he worked briefly as a toolmaker at Greenwood & Batley in Leeds, where he first developed an interest in electrical power.

In 1881, he joined the Electric Light & Power Generating Company (EL&PG) in Southwark. During this time, he attended evening classes in electrics at the City & Guilds of London Institute, having received only a year of formal schooling as a child. A year later, aged just 19, he moved to the EL&PG’s new subsidiary, the Lancashire Maxim-Weston Electric Co. Ltd, as Chief Electrician, providing street and theatre lighting to the city of Liverpool. But within two years, the company folded, and the famously driven, hardworking Royce struck out on his own.

His new enterprise, F H Royce & Co, initially made small electrical appliances such as doorbells, lamps, fuses and switches. The business thrived, and was soon producing larger, more complex devices including dynamos, electric motors, and winches. In 1902, Royce supplied electric motors for Pritchett & Gold, a London-based battery-maker that had diversified into building electric cars.

Though Royce himself never built or owned an electric motor car, he created internal combustion engines that delivered the driving experience we associate with electric propulsion today: effortless torque, silent running and the sensation of one continuous, powerful gear. His technical expertise and pioneering achievements underpin the marque’s historical claim as a world leader in electrification in both luxury and social settings.

THE HONOURABLE CHARLES ROLLS

The Hon. Charles Rolls was also a highly gifted engineer; but his enthusiasm for electricity began even earlier in life. When he was just nine years old, he rigged up an electric bell between his bedroom and the stables at The Hendre, the family’s ancestral home in Monmouthshire. He also planned and supervised the installation of electricity in the servants’ quarters; deploying the powers of salesmanship that would later make him world-famous, he persuaded his father, Lord Llangattock, to pay for it.

Rolls’ passion for motor cars was equally precocious. In 1896, aged 18, he travelled to Paris and bought his first car, a 3¾ hp Peugeot Phaeton. Two years later, while still an engineering student at Cambridge, he acquired his only electric-powered car, an American-made vehicle called The Columbia Electric Carriage, imported into the UK by Paris Singer (heir to the sewing machine dynasty) and sold as the ‘City & Suburban’ car. Rolls regarded this as the best then available.

In an interview published in The Motor-Car Journal in April 1900, Rolls described electric propulsion, in terms that, over a century later, carry the ring of prescient prophecy:

The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”

Rolls made his own small contribution to solving the problem, by providing a battery-charging station at his car showroom on Lillie Road in Fulham for the private or rentable electric Broughams that were all the rage in London at the time.

In 1904, Charles Rolls agreed to become an agent for the Contal Electromobile electric car. But on meeting Henry Royce and seeing his new motor car, he cancelled the agreement.

As he correctly predicted, it would be a long time before electric vehicles became truly viable on any scale. But it is tempting to think that had this visionary entrepreneur survived the air crash that claimed his life at the young age of just 32, the day might have come rather sooner.

A SERIES OF CONNECTIONS

While Rolls and Royce are immortalised as the founders, others, perhaps less well-known, were intimately and crucially involved in the events that led to the creation of the Rolls-Royce marque. They, too, were luminaries in the worlds of motoring and electric power around the beginning of the 20th century; history and the marque are indebted to all the following:

HENRY EDMUNDS

In his early career, Henry Royce worked for Brush Electrical Engineering Company Ltd, where he met Henry Edmunds, the company’s engineer. Edmunds earned his place in history when, on 4 May 1904 at the Midland Hotel in Manchester, he announced: “Mr. Royce, may I introduce you to Charles Rolls”.

The man who would be remembered by posterity as ‘The Godfather of Rolls-Royce‘ was a towering figure in his own right. A friend of Joseph Swan (the inventor of the incandescent lightbulb) and Thomas Edison (the inventor of almost everything else), he was a pioneer of electric lighting, traction and telephony, and was present at both the first successful sound recording and telephone call. He also brought into being the world’s first electrified underground railway, when he persuaded the engineer in charge of London’s City & Southwick Railway (now the City branch of the Northern Line) to operate trains powered by electricity rather than steam.

In 1888, Edmunds established W T Glover & Company, which became the world’s leading manufacturer of electricity cabling. In 1894, he supplied lighting cables for a vast dock complex and industrial estate (the world’s first) serving the Manchester Ship Canal: the lighting itself was designed and installed by Henry Royce.

No proof exists that Edmunds played any part in the development of Royce’s motor cars. He was, however, the most experienced motorist among Royce’s friends and colleagues, so presumably offered expert advice and encouragement as Royce painstakingly turned his ideas into reality.

E A CLAREMONT

Conventional wisdom states that Royce co-founded F H Royce & Co with a partner, E A Claremont. However, research has shown that Claremont joined the company some six months after its formation; Royce himself wrote, ‘I was induced to found… a small company in my own name’ and none but his was ever used.

While the original myth may be flawed, it is certainly true that the two men’s careers were closely entwined for many years. Claremont was a partner in F H Royce & Company, Joint Managing Director of F H Royce & Company Limited, Chairman of Royce Limited and the first Chairman of Rolls-Royce Limited; both were also Members of the Institute of Electrical Engineers.

CLAUDE JOHNSON

Broad-shouldered, extroverted and a talented salesman, Johnson was the self-styled ‘Hyphen in Rolls-Royce’. In 1903, he quit his role as secretary of the Automobile Club of Great Britain & Ireland – whose members included the previously mentioned Henry Edmunds – to work for Paris Singer’s City & Suburban Electric Carriage company.

After less than a year, however, Johnson left to join C S Rolls and Co, later becoming Managing Director of Rolls-Royce Ltd. He was responsible for much of the company’s early publicity: in advertisements produced for the UK and US markets, he described Rolls-Royce as ‘a petrol car as smooth and quiet as an electric’. And to complete the symmetry, Paris Singer became the world’s first owner of a Rolls-Royce motor car.

ELECTRIFICATION IN THE GOODWOOD ERA

In the spirit of these founding figures, Rolls-Royce Motor Cars remains an electrification pioneer today. When the first production fully electric Rolls-Royce reaches the market, it will be the culmination of research and development work that has been in progress at the Home of Rolls-Royce at Goodwood, for well over a decade.

2011 – PHANTOM EE (102EX)

In 2011, the marque released Phantom Experimental Electric (EE), codenamed 102EX; a fully operational and road-legal battery-electric version of its pinnacle product.

Phantom EE was never intended for production, serving instead as a working test-bed for clients, VIPs, the media and enthusiasts to experience electric propulsion and share their experiences, thoughts and considerations directly with Rolls-Royce designers and engineers.

The car’s 6.75L V12 petrol engine and gearbox were replaced with a lithium-ion battery pack and two electric motors mounted on the rear sub-frame, connected to a single-speed transmission with integrated differential. This system gave a maximum power output of 290kW and torque of 800Nm, compared to 338kW and maximum torque of 720Nm, delivered at 3,500rpm, for the V12 Phantom of the time.

While Phantom EE drew widespread acclaim for its technical accomplishment, particularly its near-total silence and impressive torque delivery, its limited range, long charging cycles and three-year battery life remained significant hurdles that Rolls-Royce would need to address in order to satisfy the expectations of its clients.

2016 – ROLLS-ROYCE VISION NEXT 100 (103EX)

Launched in 2016, this radically innovative concept car set out to define the marque’s long-term vision of luxury mobility. It presented the motor car as offering truly individualized personal mobility, and an immersive emotional and sensory experience.

103EX was built around four key design tenets:

Coachbuilt bodywork will allow clients to commission a car that reflects their personal vision. A virtual assistant and chauffeur powered by artificial intelligence offer an effortless journey. The interior creates a Grand Sanctuary, crafted from rare and exclusive materials. And with its size and scale – 5.9 meters long and 1.6 meters high – the car ensures a Grand Arrival on reaching its destination.

Built on an advanced lightweight platform and powered by a proprietary, all-electric drive train, the motor car is completely autonomous.

The EX-suffix confirms that 103EX was a purely experimental car, never destined to enter production. Following a spectacular debut in London, the car embarked on a three-year world tour, returning to the Home of Rolls-Royce at Goodwood in 2019.

Learn more about RR HERE.

WInkellman via Extension PR for use by 360 Magazine

Bugatti Bollide and Chiron Super Sport

Bugatti introduced the brand’s two newest hyper sports cars to customers and enthusiasts during the biggest automotive event of the year.

In true Bugatti fashion, the historic French luxury marque made headlines this past weekend at The Quail in Monterey, California, with the North American debut of not one, but two new hyper sports cars–the Chiron Super Sport and the track-focused Bolide.

To officially kick off this time-honored event, Bugatti announced the experimental Bolide will be produced as a few-off model following significant interest from customers. Only 40 of these radically light, four million euro track-oriented machines will be available for purchase, with delivery scheduled for 2024.

In addition to the Bolide, Bugatti presented the new Chiron Super Sport to the U.S. market for the first time. With deliveries scheduled to begin in early 2022, the Super Sport is the ultimate grand tourer designed for top speed, luxury and comfort. Complete with an overhauled 8.0-liter W16 engine, this hypercar produces 1,600 hp and has a net price of 3.2 million euros.

This year, Bugatti showcased a variety of vehicles, including the Chiron Sport, Super Sport, Pur Sport and Bolide at The Quail–A Motorsports Gathering, while the full Super Sport family joined these cars at ‘Le Domaine Bugatti’ at The Lodge at Pebble Beach. On display were the Veyron Super Sport, EB110 Super Sport and the Type 55 Super Sport for customers and Bugatti fans to enjoy.

“The United States is Bugatti’s largest market, so for us to be able to present two brand new hyper sports cars to enthusiasts and collectors in person here is critical for the company,” said Stephan Winkelmann, President of Bugatti. “The two vehicles represent the best of the Bugatti brand, from the enhanced performance capabilities and technological innovation to the ultimate level of luxury and comfort for customers.” 

As in years past, Stephan Winkelmann joined other esteemed jury members as they evaluated vehicles taking part in the Pebble Beach Concours d’Elegance.

Bugatti via Extension PR for use by 360 Magazine
Bugatti via Extension PR for use by 360 Magazine
illustration by Sara Davidson for use by 360 Magazine

Monterey Car Week

As luxury car aficionados convene on California’s Monterey Peninsula for the 70 gathering of Monterey Car Week, Rolls-Royce Motor Cars showcases two unique Bespoke commissions to celebrate the occasion. With a stunning display at ‘The Quail, A Motorsports Gathering,’ the world’s leading luxury brand highlights the latest member of the Rolls-Royce family, Ghost, alongside the sought-after Cullinan Black Badge.

Ghost, the latest iteration of the most successful product in the marque’s 117-year history, is shown this year in Monterey with a bold, colorful finish of Bespoke Friskee Pink. For the first time, this unique color adorns the pure and minimalist form provided by the ‘Post Opulent’ design of Ghost.

Complementing this lively color choice is a soothing Navy Blue and Arctic White leather interior that features highlights of a new Rolls-Royce leather hue, Shieda. This bright and bold magenta pink accentuates the long unbroken lines throughout the cabin, for which Ghost is known. Stitching details in Shieda are found on Ghost’s seats, headrests, and leather encased indicator stalks. Each elegant detail has been considered and thoughtfully placed.

Engineered around the dedicated Rolls-Royce Motor Cars Architecture of Luxury, Ghost features a combination of reductionist design and state of the art technology. Underneath the refined exterior, Ghost is the most technologically advanced Rolls-Royce yet. The new Planar software integrates a unique front upper wishbone damper, the Flagbearer suspension management system and the world’s most advanced Satellite Aided Transmission to deliver the most refined driving experience ever.

Lexus Retreats In Motion image by Lexus for use by 360 Magazine

 Lexus’ Wellness Travel “Retreats in Motion”

Automaker offering self-guided retreats to recharge travelers. 

Lexus is elevating the American road trip. To meet the growing need for deeper, meaningful experiences that promote wellbeing, Lexus is putting travelers behind the wheel in its first-ever “Retreats in Motion” program. These five-day, four-night driving retreats allow guests to take a scenic, restorative drive in a new 2021 Lexus IS between two of the brand’s luxury hotel partners, with curated self-care activities along the way.

“These days, the desire to escape on the open road to rejuvenate mind and spirit has never been more enticing,” says Vinay Shahani, Lexus vice president of marketing. “The ‘Retreats in Motion’ program not only provides perfectly planned, luxurious getaways in a Lexus vehicle, but they also elevate the classic road trip with much-needed recuperative experiences.”

The Lexus partner hotels selected for the “Retreats in Motion” program have been hand-picked for their exceptional service, beautiful design and culinary offerings. Guests will spend two nights at each resort – with an average three-hour drive between each property – before returning to the originating hotel. Participating hotels in the three California-based retreats include:

In spring 2021, those visiting the East Coast will be able to travel between XV Beacon and Chatham Bars Inn in Massachusetts.

Travelers will be paired with the new 2021 Lexus IS sport sedan at their originating hotel before embarking on a customized route featuring suggested stops and wellness activities to enjoy throughout their drive. They’ll feast their eyes on beautiful views, relax with aromatherapy or guided breathwork, and have the option to indulge their taste buds with healthy gourmet meals at the end of each day.

Unlike typical getaways, the “Retreats in Motion” program incorporates the vehicle as an integral part of the wellness experience. More than just transporting travelers from each partner hotel, the Lexus vehicle is a destination and sanctuary in and of itself and is equipped with a mobile wellness kit to help travelers get the most out of their journey.

In creating the program, the automaker has partnered with mindbodygreen, a health and well-being lifestyle media brand, to create custom content featuring some of the world’s most-loved wellness experts for each retreat. Highlights include podcasts on sustainability with best-selling author Jonathan Safran Foer and a guided walking meditation with teacher Mary Beth LaRue, along with content covering topics from mindful eating to movement for longevity. Additionally, an immersive in-car sound bath with expert Sara Auster – designed to be played through the signature Mark Levinson sound system – helps clear energy blockages and deliver a sense of calm.  

“Mindbodygreen has enjoyed being a trusted destination and resource for well-being for over eleven years, bringing together experts across all facets of health and wellness for our collective audience,” says Colleen Wachob, mindbodygreen co-founder and co-CEO. “Our team is so excited to work with an innovative, forward-thinking brand like Lexus on this partnership. Together, we’re creating something really unique and so vital to people’s well-being.”

Guests are responsible for the “Retreats in Motion” registration costs and travel expenses. Fees start at $2,700 for two guests, and include:

  • Five-day, four-night stay at each property
  • Loan of a new 2021 Lexus IS vehicle
  • Intimate access to curated wellness content, including self-care discussions, in-vehicle sound bath, meditation, guided breathwork and more
  • Complimentary welcome wellness kit

Lexus and its hotel partners deeply value the health and well-being of their guests. Comprehensive health and sanitization procedures have been put in place for each Lexus vehicle and the hotels have implemented their own measures. Please refer to each partner hotel website for more details on their COVID protocols.

For more information or to book a Lexus “Retreats in Motion,” visit mindbodygreen’s website.

About mindbodygreen

mindbodygreen is a full-service wellness company offering content, supplements, classes and trainings. With a mission to help people find the tools, routines, and products they need to live their best life, mindbodygreen is committed to delivering science and research-backed advice and products that stand the test of time. At mindbodygreen, the mental, physical, spiritual, emotional and environmental are interconnected in a 360-degree approach to well-being.

About Lexus 

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

TAG HEUER × PORSCHE × RED BULL RACING HONDA

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

The Swiss luxury watchmaker, TAG Heuer, and the German sportscar manufacturer, Porsche, have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration–ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

TAG Heuer CEO Frédéric Arnault says that now is the time is right for his brand’s partnership with Porsche“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

“The strong friendship of our brand with TAG Heuer has existed for decades, and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

TAG Heuer and Porsche: Two histories–one passion

TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindsets, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honored in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

A Beautiful Friendship Begins . . . and Flourishes

The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst, or “Ferry”, joined his father’s engineering office in 1931 at the age of 22. He later founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world–including a class win in the Carrera Panamericana race of 1954. In honor of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco–with its distinctive case, the blue metallic dial, the red seconds hand and the crown positioned on the left side of the case–broke with the familiar design codes of traditional watchmaking.

The Heuer Monaco’s innovations had come at a significant financial cost. As an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

There was another important, and more formal, link between Porsche and Heuer–or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

In 1999, the relationship grew even stronger–from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship, and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic, official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

New Sports Partnerships for 2021 and beyond

Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning  detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

Motorsports: continuing the legacy

The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports, and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer, its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series, Porsche Carrera Cup.

In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich, common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

One team, on the green and on the court

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

For the competitor in all of us

TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts, TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.

Celebrating a partnership:

Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior, or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

The official partnership between TAG Heuer and Porsche may be on its starting line, but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favorite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

Available from February 2021 HERE.

CASE

44 mm diameter

Steel polished, fine brushed case

Ceramic black tachymeter fixed bezel; Porsche inscription

Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red

Steel screw-down sapphire case back with special engraving Water resistance: 100 meters

 DIAL

Grey asphalt dial 3 counters :

—           3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip

—           6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand

—           9 o’clock : black “azurage” hour chronograph counter ; rhodium plated polished hand red tip

Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip

TAG Heuer applied logo 6 o’clock date

CARRERA HEUER 02 80 HOURS

 STRAP

Embossed black calf leather strap with hand stitching; calf skin black lining

Steel folding clasp with double safety push-buttons

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer  has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

Red Bull Racing Honda × TAG Heuer

CHARGING ON TO 2024 WITH TAG HEUER 

After five successful seasons together, Red Bull Racing Honda and TAG Heuer are pleased to announce a partnership extension until 2024, with the legendary Swiss watch manufacturer continuing as the Team’s Official Timekeeper.

The conclusion of the new agreement comes on the eve of the 2021 FIA Formula One World Championship and sees TAG Heuer branding continue across the cars and suits of race-winning Red Bull Racing Honda drivers Max Verstappen and Sergio Perez. Both headliners as well as the Team will also be sporting TAG Heuer wristwatches as they prepare to mount a title charge.

The partnership extension means the Swiss luxury brand will continue adding to its prestigious Formula One heritage that stretches back more than 50 years. TAG Heuer’s passion for motorsport not only includes its long-standing partnership with Red Bull Racing but also its ties to iconic races such as the Monaco Grand Prix.

Red Bull Racing Honda Team Principal, Christian Horner, said: “We are enormously proud to continue our longstanding and successful partnership with TAG Heuer, one of the most iconic names in the history of Grand Prix racing. Over the decades TAG Heuer has been associated with some of the true legends of our sport and we are delighted that Red Bull Racing continues to be part of that important heritage. In motorsport, timing is everything, not just in terms of the fractions of a second that separate the great from the good, but also in terms of the split-second decisions that can spell the difference between victory and defeat. TAG Heuer’s “Don’t Crack Under Pressure” spirit embodies the resilience and commitment required to get that timing right and we look forward to creating more race-winning moments with them in the coming years.”

Frédéric Arnault, CEO of TAG Heuer added: “TAG Heuer has outstanding heritage in Formula One, stretching back to the golden age of Grand Prix racing, and we are proud to continue that story with today’s extension of our relationship with Red Bull Racing Honda until the end of the 2024 season. Together with the Team, our mission is to continue to strive for ultimate precision and performance through beautifully engineered concepts that contribute to the remarkable history and wonderful mystique of motorsport.”

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

 TAG Heuer Carrera Porsche Chronograph for 360 Magazine

Mercedes Hotwheel illustrated by Mina Tocalini for 360 MAGAZINE.

Mercedes-Benz Drops in US Luxury Car Sales

By Nica San Juan

It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.

According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.

The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.

German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.

Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.

Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.

Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.

Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).

Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales

On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.

Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.

It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.

The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.

On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.

Li Auto Deliveries Soar by 530% in December 2020

Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.

Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.

As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.

In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.

In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Polestar 2 illustration by Kaelen Felix for 360 MAGAZINE

2021 Polestar 2

Polestar Cars has just announced the formal pricing of the Swedish brand’s first pure electric car, the 2021 Polestar 2. The electric performance fastback has an MSRP of $59,900 in the United States.

The MSRP of the Polestar 2 is below state incentive thresholds in critical markets such as California and New York. Additionally, this price enables state rebates of approximately $2,000 in certain states*, for total tax incentives of up to $9,500 when combined with the federal electric vehicle tax credit.**

“We are quite enthusiastic to announce the U.S. pricing for the Polestar 2,” said Gregor Hembrough, Head of Polestar USA. “The MSRP is lower than we originally targeted, and will be extended to all of our current reservation holders.”

“With an online purchase option, lower pricing, considerable tax incentives, and production already underway, the Polestar 2 is well-positioned for a successful entry into the U.S. market,” continued Hembrough. 

Polestar also announced option pricing for the Polestar 2 depending on which add ons someone hopes to add to the car. The performance pack comes in at $5,000 and the Nappa Leather Interior is priced at $4,000. The stunning 20-inch Alloy Wheels and the Metallic Paint Colors both come in at $1,200.

This vehicle is priced in the same range as the 2021 Tesla models that have been released. The 2021 Tesla Model Y is starting at $49,990 and the 2021 Tesla Model S is priced beginning at $69,420. The current average price for an electric car is around $55,600, so the Polestar 2 falls right on par with this average. 

The Polestar 2 arrives with 408 hp and 487 lb.-ft. of torque, very powerful for an electric car. The vehicle also features all-wheel drive and a 78 kWh battery pack, which enables considerable EV range. The car has an MPGe of 96 in the city and 88 on the highway.

The Polestar 2 is also the first car in the world to feature a built-in infotainment system powered by Android, featuring voice command via the Google Assistant, Google Maps with EV charging support and app downloads via the Google Play Store. The car features innovative technology throughout. The interior of the hatchback is modern yet minimal creating an opulent feel for passengers.  

The Polestar 2, which began production in late March, has already begun delivery to U.S. reservation holders in summer 2020. With a digital retail model, the Polestar 2 is available to purchase on Polestar.com.

In order to replace car dealerships, the brand will soon open physical retail showrooms—Polestar Spaces—where non-commissioned Polestar Specialists will be able to assist customers with product information and test drives. Polestar Spaces are designed specifically to allow people to explore the cars without the pressure of committing to a purchase. The first of these locations have opened in California and New York as of late summer 2020, and the next additional locations are currently set to open in Denver and Austin. 

The Polestar 2 is available for sale in all 50 states and Polestar will announce lease and retail finance options for the vehicle in the near future.

In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, today released a multi-episode video series featuring Golden Globe winner Oscar Isaac. A champion for climate justice, Isaac delves deeper into Polestar innovations which aim to improve today’s society, and that of the future.

In partnership with The Wall Street Journal, “Making aNew” is a five-part mini docuseries which seeks the truths behind Polestar’s ethos and advancements in sustainability, electrification and performance. The video series is available to view today at www.polestar.com/us/making-anew.

“As the automotive world moves to electrification, important terms such as sustainability and clean energy are becoming generic slogans with diminished meaning,” said Oscar Isaac. “After learning about the company, I feel better about driving a Polestar because the brand is transparent about how its cars are produced, accountable for its impact on the planet and taking action to truly offset the footprint of its vehicles.”

Since the launch of the brand in 2017, Polestar has become synonymous with the development of new technologies, harnessing refined performance and incorporating unconventional materials in the development of its vehicles.

More recently, the brand began publishing detailed climate impact reports of its electric vehicles as they leave the production line, aiming to be the most transparent company in the automotive industry. As a proof point of this pledge, Polestar has published a full lifecycle analysis of the Polestar 2 Electric Fastback, and will release its first annual sustainability report in March of this year.

“We are determined to be the guiding star for our industry, accelerating the shift to more sustainable mobility. Innovation, clean energy, circular materials and transparency are areas of particular focus. A great example of this is the use of blockchain to improve the accountability of our cobalt supply chain,” said Fredrika Klarén, Head of Sustainability at Polestar. “Collaborating with visible activists like Oscar, who are as passionate about carbon-neutrality as we are, will help raise awareness and understanding, paving the path for a more sustainable future.”

About Polestar

 

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and retails its vehicles in ten global markets across Europe and North America, and in China.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 609 hp, 738 ft.-lb. and an electric-only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. Polestar 2 launched in 2020 with an all-wheel-drive electric powertrain that produces 408 hp and 487 ft.-lb., with a maximum range of 233 miles EPA (292 miles WLTP).

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

2021 Polestar 2 Image 3
2021 Polestar 2 Image 2
2021 Polestar 2 Image 1

*All tax information is current as of April 15, 2020. Government incentives are for informational purposes only and subject to change without notice, nor are within Polestar’s control. Incentive programs are offered and administered by government agencies. Eligibility and availability vary. Visit your state program’s website for the most up-to-date information on availability and redemption requirements. Your eligibility for income tax credits depends on your personal tax situation. Polestar encourages consulting with your tax advisor for details.

 

**The IRS offers a Qualified Plug-In Electric Drive Motor Vehicle Tax Credit of up to $7,500 on the purchase of qualifying vehicles. This is not tax advice. Consult your own tax advisor for details.

Tickets on Sale for New Three-Day London Concours

The London Concours presented by Montres Breguet, returns to the Honourable Artillery Company from 8-10 June 2021, expanded with an all-new ‘Style Edition Day’ and a ‘Supercar Day’. Tickets are on sale now, starting from just £25.

Previously held over two days, the London Concours will capitalise on visitor demand for more luxury brand content – from jewellery to bespoke suits – and modern supercars. At the heart of each day will remain the collection of nearly 100 rare and iconic luxury cars of all ages that has quickly cemented London Concours as one of the UK’s top motoring events.

First established in 2017, the London Concours attracts an extremely high calibre of cars and luxury partners to the Square Mile. In 2020, cars were on display across nine classes and three major features. In 2021, the organisers will gather an even higher standard of cars in classes as diverse as The Italian Berlinettas, The Young Timers, Great Marques – Porsche and a 60th anniversary celebration of the Jaguar E-Type.

Visitors to day one of the show, the VIP Preview Day, will be treated to exclusive previews of the cars, along with live judging of the classes throughout the day and an Awards Evening with cocktails and champagne. On day two, some of the world’s most sought-after luxury brands take centre stage, with live watchmaking classes, talks with fashion and design luminaries and a host of luxury shopping boutiques. Day three welcomes a collection of the latest supercars into the venue, lining up alongside the London Concours’ existing selection of vehicles.

The London Concours is famed not just for its displays, but also for its atmosphere. For 2021, the event welcomes a host of new food and drink partners, as well as all-new hospitality experiences, including live mixology, and a Veuve Clicquot drinks evening on each day of the event.

Andrew Evans, London Concours Director, said: “As the London Concours continues to evolve, we’re always looking for ways to develop a show that’s perfectly in tune with our audience’s wants and needs. The message we’ve received loud and clear, both from partners and visitors, is that there’s demand for even more of the luxury, supercar and hospitality elements of the show, which is exactly where we’re focusing for 2021. We’ve always created the London Concours around the idea of an automotive summer garden party and next year, more than ever, London Concours will be a party to remember.”

The London Concours takes place from 8-10 June, 2021. Tickets are available here with 20% off using the code LCEARLYBIRD21

2021 Toyota C-HR Nightshade Edition

By Chris Gates × Vaughn Lowery

The 2021 Toyota C-HR Nightshade Edition offers luxurious features coupled with affordability for the perfect winter ride. Starting at $24,245 MSRP (excluding DPH), features for the all-new Nightshade edition include Black fabric interior with gunmetal trim, Black 18” alloy wheels, Black Lug Nuts, Black Door Handles, Black Chin Spoiler and Black Badges. The collective look is chic and refined.

Never one to blend in, the C-HR Nightshade Edition is available in exterior colors Black Sand Pearl, Blizzard Pearl with Black Roof, Magnetic Gray Metallic with Black Roof, and Supersonic Red with Black Roof. And overall, the C-HR packs a lot of attitude in a compact package all on its own, measuring 172.6 in. long on a 103.9 in. wheelbase – making the C-HR a tight, agile form that’s a joy to wheel through urban areas. The C-HR offers a modern and uncluttered interior with a bold placement of accents and a driver-centric orientation. They call it “MeZONE,” but it’s hardly selfish at all. It means fun for the driver and welcoming for passengers.

For 2021, the Toyota C-HR now comes standard with Toyota Safety Sense (TSS 2.5) across all grades. Safety and excitement all in one stylish package! Additionally, all 2021 C-HR models come standard with Apple CarPlay and Android Auto compatibility. In addition, all trims come standard with SiriusXM® All Access 3-Month Trial Satellite Radio.

The 2021 Toyota C-HR possesses an engine with a 2.0-Liter 4-Cylinder DOHC 16-Valve with Valvematic, 144 hp @ 6100 rpm/139 lb.-ft. • at 3900 rpm. Mileage estimates on the vehicle are 27/31/29 (mpg city/highway/combined, respectively).

This holiday season, consider investing in the new 2021 C-HR, an investment sure to please!