Posts tagged with "luxury cars"

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Polestar 2 illustration by Kaelen Felix for 360 MAGAZINE

2021 Polestar 2

Polestar Cars has just announced the formal pricing of the Swedish brand’s first pure electric car, the 2021 Polestar 2. The electric performance fastback has an MSRP of $59,900 in the United States.

The MSRP of the Polestar 2 is below state incentive thresholds in critical markets such as California and New York. Additionally, this price enables state rebates of approximately $2,000 in certain states*, for total tax incentives of up to $9,500 when combined with the federal electric vehicle tax credit.**

“We are quite enthusiastic to announce the U.S. pricing for the Polestar 2,” said Gregor Hembrough, Head of Polestar USA. “The MSRP is lower than we originally targeted, and will be extended to all of our current reservation holders.”

“With an online purchase option, lower pricing, considerable tax incentives, and production already underway, the Polestar 2 is well-positioned for a successful entry into the U.S. market,” continued Hembrough. 

Polestar also announced option pricing for the Polestar 2 depending on which add ons someone hopes to add to the car. The performance pack comes in at $5,000 and the Nappa Leather Interior is priced at $4,000. The stunning 20-inch Alloy Wheels and the Metallic Paint Colors both come in at $1,200.

This vehicle is priced in the same range as the 2021 Tesla models that have been released. The 2021 Tesla Model Y is starting at $49,990 and the 2021 Tesla Model S is priced beginning at $69,420. The current average price for an electric car is around $55,600, so the Polestar 2 falls right on par with this average. 

The Polestar 2 arrives with 408 hp and 487 lb.-ft. of torque, very powerful for an electric car. The vehicle also features all-wheel drive and a 78 kWh battery pack, which enables considerable EV range. The car has an MPGe of 96 in the city and 88 on the highway.

The Polestar 2 is also the first car in the world to feature a built-in infotainment system powered by Android, featuring voice command via the Google Assistant, Google Maps with EV charging support and app downloads via the Google Play Store. The car features innovative technology throughout. The interior of the hatchback is modern yet minimal creating an opulent feel for passengers.  

The Polestar 2, which began production in late March, has already begun delivery to U.S. reservation holders in summer 2020. With a digital retail model, the Polestar 2 is available to purchase on Polestar.com.

In order to replace car dealerships, the brand will soon open physical retail showrooms—Polestar Spaces—where non-commissioned Polestar Specialists will be able to assist customers with product information and test drives. Polestar Spaces are designed specifically to allow people to explore the cars without the pressure of committing to a purchase. The first of these locations have opened in California and New York as of late summer 2020, and the next additional locations are currently set to open in Denver and Austin. 

The Polestar 2 is available for sale in all 50 states and Polestar will announce lease and retail finance options for the vehicle in the near future.

In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, today released a multi-episode video series featuring Golden Globe winner Oscar Isaac. A champion for climate justice, Isaac delves deeper into Polestar innovations which aim to improve today’s society, and that of the future.

In partnership with The Wall Street Journal, “Making aNew” is a five-part mini docuseries which seeks the truths behind Polestar’s ethos and advancements in sustainability, electrification and performance. The video series is available to view today at www.polestar.com/us/making-anew.

“As the automotive world moves to electrification, important terms such as sustainability and clean energy are becoming generic slogans with diminished meaning,” said Oscar Isaac. “After learning about the company, I feel better about driving a Polestar because the brand is transparent about how its cars are produced, accountable for its impact on the planet and taking action to truly offset the footprint of its vehicles.”

Since the launch of the brand in 2017, Polestar has become synonymous with the development of new technologies, harnessing refined performance and incorporating unconventional materials in the development of its vehicles.

More recently, the brand began publishing detailed climate impact reports of its electric vehicles as they leave the production line, aiming to be the most transparent company in the automotive industry. As a proof point of this pledge, Polestar has published a full lifecycle analysis of the Polestar 2 Electric Fastback, and will release its first annual sustainability report in March of this year.

“We are determined to be the guiding star for our industry, accelerating the shift to more sustainable mobility. Innovation, clean energy, circular materials and transparency are areas of particular focus. A great example of this is the use of blockchain to improve the accountability of our cobalt supply chain,” said Fredrika Klarén, Head of Sustainability at Polestar. “Collaborating with visible activists like Oscar, who are as passionate about carbon-neutrality as we are, will help raise awareness and understanding, paving the path for a more sustainable future.”

About Polestar

 

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and retails its vehicles in ten global markets across Europe and North America, and in China.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 609 hp, 738 ft.-lb. and an electric-only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. Polestar 2 launched in 2020 with an all-wheel-drive electric powertrain that produces 408 hp and 487 ft.-lb., with a maximum range of 233 miles EPA (292 miles WLTP).

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

2021 Polestar 2 Image 3
2021 Polestar 2 Image 2
2021 Polestar 2 Image 1

*All tax information is current as of April 15, 2020. Government incentives are for informational purposes only and subject to change without notice, nor are within Polestar’s control. Incentive programs are offered and administered by government agencies. Eligibility and availability vary. Visit your state program’s website for the most up-to-date information on availability and redemption requirements. Your eligibility for income tax credits depends on your personal tax situation. Polestar encourages consulting with your tax advisor for details.

 

**The IRS offers a Qualified Plug-In Electric Drive Motor Vehicle Tax Credit of up to $7,500 on the purchase of qualifying vehicles. This is not tax advice. Consult your own tax advisor for details.

Tickets on Sale for New Three-Day London Concours

The London Concours presented by Montres Breguet, returns to the Honourable Artillery Company from 8-10 June 2021, expanded with an all-new ‘Style Edition Day’ and a ‘Supercar Day’. Tickets are on sale now, starting from just £25.

Previously held over two days, the London Concours will capitalise on visitor demand for more luxury brand content – from jewellery to bespoke suits – and modern supercars. At the heart of each day will remain the collection of nearly 100 rare and iconic luxury cars of all ages that has quickly cemented London Concours as one of the UK’s top motoring events.

First established in 2017, the London Concours attracts an extremely high calibre of cars and luxury partners to the Square Mile. In 2020, cars were on display across nine classes and three major features. In 2021, the organisers will gather an even higher standard of cars in classes as diverse as The Italian Berlinettas, The Young Timers, Great Marques – Porsche and a 60th anniversary celebration of the Jaguar E-Type.

Visitors to day one of the show, the VIP Preview Day, will be treated to exclusive previews of the cars, along with live judging of the classes throughout the day and an Awards Evening with cocktails and champagne. On day two, some of the world’s most sought-after luxury brands take centre stage, with live watchmaking classes, talks with fashion and design luminaries and a host of luxury shopping boutiques. Day three welcomes a collection of the latest supercars into the venue, lining up alongside the London Concours’ existing selection of vehicles.

The London Concours is famed not just for its displays, but also for its atmosphere. For 2021, the event welcomes a host of new food and drink partners, as well as all-new hospitality experiences, including live mixology, and a Veuve Clicquot drinks evening on each day of the event.

Andrew Evans, London Concours Director, said: “As the London Concours continues to evolve, we’re always looking for ways to develop a show that’s perfectly in tune with our audience’s wants and needs. The message we’ve received loud and clear, both from partners and visitors, is that there’s demand for even more of the luxury, supercar and hospitality elements of the show, which is exactly where we’re focusing for 2021. We’ve always created the London Concours around the idea of an automotive summer garden party and next year, more than ever, London Concours will be a party to remember.”

The London Concours takes place from 8-10 June, 2021. Tickets are available here with 20% off using the code LCEARLYBIRD21

2021 Toyota C-HR Nightshade Edition

By Chris Gates × Vaughn Lowery

The 2021 Toyota C-HR Nightshade Edition offers luxurious features coupled with affordability for the perfect winter ride. Starting at $24,245 MSRP (excluding DPH), features for the all-new Nightshade edition include Black fabric interior with gunmetal trim, Black 18” alloy wheels, Black Lug Nuts, Black Door Handles, Black Chin Spoiler and Black Badges. The collective look is chic and refined.

Never one to blend in, the C-HR Nightshade Edition is available in exterior colors Black Sand Pearl, Blizzard Pearl with Black Roof, Magnetic Gray Metallic with Black Roof, and Supersonic Red with Black Roof. And overall, the C-HR packs a lot of attitude in a compact package all on its own, measuring 172.6 in. long on a 103.9 in. wheelbase – making the C-HR a tight, agile form that’s a joy to wheel through urban areas. The C-HR offers a modern and uncluttered interior with a bold placement of accents and a driver-centric orientation. They call it “MeZONE,” but it’s hardly selfish at all. It means fun for the driver and welcoming for passengers.

For 2021, the Toyota C-HR now comes standard with Toyota Safety Sense (TSS 2.5) across all grades. Safety and excitement all in one stylish package! Additionally, all 2021 C-HR models come standard with Apple CarPlay and Android Auto compatibility. In addition, all trims come standard with SiriusXM® All Access 3-Month Trial Satellite Radio.

The 2021 Toyota C-HR possesses an engine with a 2.0-Liter 4-Cylinder DOHC 16-Valve with Valvematic, 144 hp @ 6100 rpm/139 lb.-ft. • at 3900 rpm. Mileage estimates on the vehicle are 27/31/29 (mpg city/highway/combined, respectively).

This holiday season, consider investing in the new 2021 C-HR, an investment sure to please!

Nicole Salazar illustrates the Lexus LC 500 for 360 Magazine

A Lesson in Style

By Elle Grant × Vaughn Lowery

For those interested in upgrading their wheels, look no further than investing in the 2021 Lexus LC 500 Convertible for the ultimate combination of style, speed, design, and performance. The fastback option, executed in a manner of seconds and with the press of a button, makes it the perfect vehicle to be adaptable to all seasons. 360 Magazine had the opportunity to take this car for a luxurious test ride to Terranea Resort in California, cruising in opulence along coastal bluffs and natural beauty. For a picturesque beach day, with the top down, our own Vaughn Lowery and Anthony Sovinsky were able to fully embrace both the precision and fun of the LC 500. With the sun shining, roof down, and the open California road, it proved an unforgettable experience.

Design

Traditional to the quality expected of the timeless Japanese brand, the interior of the vehicle reflects clean craftsmanship all around. With the retractable hardtop, the car is still sleek and elegant. With the notchback down, it becomes even more sporty and chic, perfect for driving on a day with nice weather.

The interior is rendered for an all-around lavish adventure featuring a drape-like surface design and ambient illumination on the door panels. The enduring style of an all-black leather-trimmed interior feels straight out of movie, perhaps similar to the high-tech world of Black Panther, as this vehicle was featured in the film. With the Touring Package, the LC 500 is upgraded beyond imagination including a heated, leather-trimmed steering wheel and embossed headrests.

Technology

The Lexus LC 500 Convertible is infused with all the latest technology, promising nothing less than an utterly advanced ride. A navigation system paired with a 10.3-inch-high resolution split screen ensures you will always get where you need to go, especially paired with the new dynamic navigation system which is complimentary for up to three years. The 8-inch LCD TFT multi-information display compounds the user experience for a state-of-the-art drive. The steering wheel offers integrated cruise control buttons and magnesium paddle shifters, the drive mode select knob is located near the multi-information display, and two USB ports as well as a 12V socket offer convenience. Siri Eyes Free and a SmartAccess keyless entry with a push button start pledge a simplified but elevated driving encounter. Surround Mark Levinson 13-speaker, 915-watt Reference Surround Sound Audio System encourages to turn up your music and drive along to the soundtrack of your own life.

The star attraction to the LC 500 Convertible is in the name, as this ride is a top of the line droptop. It is sure to turn heads and its curb appeal is unparalleled. In just fifteen seconds, the drophead can collapse, even while the vehicle is in motion (up to 31 mph). It proved to be one of the most enjoyable cloth drop tops besides the Jaguar F-Type R.

Performance

“Sports Plus mode allows you to feel how precise and well quipped the model is,” said President of 360 Magazine, Vaughn Lowery. Said testimonial is in tune with the model’s design and execution of an all-star vehicle.

The engine is a 5.0-liter V8 with aluminum blocks and cylinder heads, DOHC, 32-valve, Dual VVT-i while the transmission features the aforementioned 10-speed sport direct shift automatic with paddle shift and manual mode. The customizable aspects certify adaptation to any driver and any terrain assures performance in any scenario. The fuel economy is estimated at 15/25/18 EPA making it a more effective version than in previous years. She also features 15 city/ 25 highway miles per gallon. Beyond this, the Lexus LC 500 features a horsepower of 471 hp and 398 lb-ft torque. Both work to assure whoever is in the driver’s seat feels the full speed, power, and control of the LC 500.

Safety

The LC 500 comes with all the safety one would expect of a Lexus vehicle. For instance, the vehicle is equipped with the Lexus Safety System + as a standard feature. Furthermore, the LC 500 is well-equipped with air bags in various spots within the vehicle, ensuring the most secure journey possible. It is equipped for almost all terrains and conditions, ensuring wherever you are on the globe, the LC 500 can be a fit for you.

Driving, especially in areas like Los Angeles dense with traffic, can come with complications. The LC 500 works to ensure that accidents are a thing of the past. With features like pre-collision system with pedestrian detection, cruise control, lane keep assist, and standard blind spot monitors, it works to keep both you and pedestrians safe as possible. Style doesn’t sacrifice safety, and the LC 500 provides the opportune combination of prudence and sophistication.

Ergonomics

The combination of all the aspects of the Lexus LC 500 provides an overall driving experience that is one to remember. The comfort and effectiveness of the driver is always in mind. An adjustable steering wheel customizes the car’s drive to each individual consumer. Features that are standards of lavish driving are of course included, including temperature-controlled seating and reclination abilities. Even those living the high-life may be besieged by allergy season, but the LC 500 features a deodorizing and dust/pollen-removing interior air filter to certify you’re breathing clean.

At first glance, it appears that the backseats of the LC 500 are nonexistent, but for a beach day they worked perfectly. Their companions, around a height of 5’4, were able to fit comfortably for the ride. There is also the common misconception that trunk space in typical ragtop sports cars is abysmal, but the LC 500 proves otherwise. Lowery, Sovinksy, alongside of their counterparts were able to fit all the essentials for a beach day, top down: a beach umbrella, tent, towels, and three backpacks loaded with snacks. Storage, in the case of the LC 500, is not a sacrifice.

Legacy

Few automobiles have the opportunity to truly make an impact beyond the auto-world, but the LC 500 will be one remembered beyond 2020. Iconic actor Chadwick Boseman, who died earlier this year after a several yearlong battle with colon cancer, drove this particularly convertible. In his revolutionary film Black Panther, where Boseman starred as the titular character T’Challa, a version of the LC 500 was tricked out for the movie’s most exhilarating chase sequence, filmed in South Korea. Boseman’s incredible charisma, the scenery of South Korea, and the excellence of this blue version of the vehicle all came together for a sublime cinematic experience.

Though he is best known for his work in the Marvel Cinematic Universe, Boseman was an accomplished actor in a variety of genres. Not only did he play the first black superhero on the super-stage that is the world of Marvel films, but he has played historical black icons such as Jackie Robinson, James Brown, and Thurgood Marshall. He is indeed a role model for all. His final film, Ma Rainey’s Black Bottom, has received major buzz and will be released posthumously. Boseman is survived by his family including his wife, Taylor Simone Ledward. Chadwick Boseman and his terrific accomplishments demonstrate that the LC 500 is a car fit for a genuine hero.

In sum, the Lexus LC 500 Convertible is the perfect choice for those who are driven and enjoy driving; one who appreciates the finer things in life, an impeccable performance, and a classic style need look no further for their next car purchase. Perfect for any season, and at an estimated price of $112,000 this vehicle makes for a year-round luxurious experience. Its technology affirms it to be one of the best vehicles of its kind. Be bold and make a statement with the Lexus LC 500 Convertible.

Ted Allen illustration by Kaelen Felix for 360 magazine.

Ted Allen × Subaru

Subaru of America, the famed brand and subsidiary of the Subaru Corporation of Japan, is hosting an event to fundraise for the HIV/AIDS community across the nation. The COVID-19 pandemic has forced dramatic changes to all lives and brought devastating challenges to the restaurant community, as well as to the healthcare organizations who support people in need. Subaru’s annual restaurant-based fundraiser, Dining Out For Life hosted by Subaru, sends crucially needed funds to HIV/AIDS organizations in cities across North America. This aide represents Subaru’s commitment to extending beyond the automobile realm to be an active and ethical member of communities.

Chopped! host Ted Allen joins with Subaru of America, Inc. in their continuing support for Dining Out For Life, and invites the public to join Allen and guests on Instagram Live on Thursday, September 24, 8:00-9:00 p.m. EDT, for a spicy, clean-food, cooking demonstration. The event will also be hosted by New York-based, award-winning Chef Ric Orlando, as well as conversation with Designer/HIV Activist Mondo Guerra, and actor/author, Pam Grier.

To join the event, go to @Subaru_USA. The nearly 3,000 restaurants that participate in Dining Out For Life need support now more than ever. On September 24, dining out and take-out events will be happening in several cities across the country: Oakland, California; Birmingham, Alabama; Chicago, Illinois; Louisville, Kentucky; Alaska; Minneapolis, Minnesota; and Seattle, Washington. Many more regions will hold in-person and virtual events in October and through December. Visit your community’s page on diningoutforlife to find participating restaurants and to support your community. Another way an individual can help is to reach out to the HIV/AIDS Service Organization that produces Dining Out For Life in your community to see how one can help the people they serve during the COVID-19 pandemic.

Last year, with support from Subaru of America, Inc., more than $4.2 million dollars was raised from a single day of dining in 60 cities coast to coast, the most funds raised since the event began in 1991. “A commitment to caring for the people in our communities is integral to our Subaru Love Promise, and our longstanding partnership with Dining Out for Life is a shining example of the importance of supporting causes that matter,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We are proud to help raise awareness and funds to fight against HIV/AIDS and benefit those who are impacted in our local communities.”

Funds raised through a city’s Dining Out For Life event stay in that region to provide HIV care, prevention, education, testing, counseling and other essential services to people living with or impacted by HIV/AIDS. This event, hosted by Subaru, truly represents the best of both worlds in supporting local communities in more ways than one.

Turkey Hosts World’s Biggest Motorsports Events

Turkey will host two of the world’s biggest motorsports events in the upcoming two months. The 5th leg of world’s biggest rally competition, FIA World Rally Championship (WRC), will be held on September 18-20 in Marmaris and Formula 1, world’s biggest motorsports event will be held on November 13-15 in Istanbul, marking the end of a 9 year break.

The 5th race of the WRC calendar, Rally Turkey, will be organized under the auspices of the Presidency of the Republic of Turkey, with the participation of 130 pilots and 65 automobiles from 19 countries. The event will host world-renowned pilots in Marmaris’ amazing terrain and seascape and will be aired on 155 TV channels worldwide.

Closely followed by motorsports enthusiasts, Formula 1 is considered to be the biggest event of the world in its field and returns to Istanbul after a 9-year break. Turkey Grand Prix is planned to be the first event with spectators in the 2020 calendar and it will be run in 58 laps at the 5.3km-long Intercity Istanbul Park circuit as the 14th leg of the competition.

First introduced to the world in 2005 with its famous 8th turn, during which the pilots reach the side of the track 4 times (apex) within the same turn, Istanbul’s racing circuit will once again host 3 of the pilots who previously won victory here. British Lewis Hamilton, who is after his 7th world title, German Sebastian Vettel, who has 4 titles, and Finnish “Ice Man” Kimi Räikkönen will return to Intercity Istanbul Park after a 9-year break.

Turkey, one of the most popular countries in the world in terms of the number of visitors, promises a safe as well as an enjoyable journey for motorsports enthusiasts who wish to experience the motorsports events live on-site, thanks to the Safe Tourism Certification Program launched during the pandemic period.

About Turkey

Situated in the Mediterranean and connecting two continents, Asia and Europe which are separated by the famous Bosphorus, Turkey is a unique destination that welcomed approximately 51.7 million tourists, last year. The country that has always been a hub for cultural interaction and home to varying climates inspires the visitors today with its history, nature and gastronomy that reflect the diversity of civilizations for centuries. Located at the crossroads of cultures, Turkey has a distinctive understanding of art & fashion which is the synthesis of tradition and modernity and its extremely dynamic shopping & entertainment life also attracts the visitors from all over the world.

Rita Azar auto

Aston Martin DB5 Junior: A New Generation

Aston Martin and The Little Car Company today announce the DB5 Junior, a two-thirds scale electric junior car. Developed over the last 15 months as a collaboration between the two companies, the junior car is based on Aston Martin’s reference 3D scan of an original DB5 to ensure complete accuracy and authenticity.

DB5 Junior Specifications 

At around 3m long, and 1.1m wide, the DB5 Junior is designed to easily accommodate an adult and a child side by side, to allow different generations to share the love of driving. The aluminium honeycomb chassis and composite body provide a very rigid platform whilst keeping the total weight down to around 270kg. Powered by a torque-laden electric powertrain delivering 5kW / 6.7 bhp to the rear wheels, the drivers will be grateful for the integrated bucket seat as they accelerate to the 30mph top speed.

Absolute authenticity was key throughout the development of the vehicle. For example, the DB5 Junior sports the same iconic Aston Martin ‘wings’, ‘shield’ and DB5 badges as the original 1963 model. Like its big brother, the dashboard is filled with functional Smiths instruments, which have been cleverly updated for the modern era. The fuel gauge has been converted into a battery meter, while the oil temperature now monitors the motor temperature. Finally, the same Smiths clock as seen in the original 1960s car sits proudly in front of the passenger seat.

A perfect two-thirds scale steering wheel sits in front of the dash, but now sports a racing-style quick release to make entry and exit easier for the driver. Power is regulated by billet aluminium accelerator and brake pedals, and as you would expect there are working headlights, brake lights, indicators and a horn.

In true DB5 style, the car comes in the famous Silver Birch colour as standard, with a full black leather interior and carpet set. There is even a boot / trunk at the rear for storage should you wish.

The car sits on double wishbone suspension at the front as per the original, with the roll centre and camber gain matching the original geometry. At the rear there is the period-correct live axle, with authentic upper and lower trailing arm suspension and Panhard rod.

Power is transmitted to the ground through 10” wire wheels with four-wheel ventilated disc brakes, complemented by regenerative braking. A removable battery pack is stored under the opening bonnet, giving 10-20 miles (16-32km) driving range, depending on driving style. A second battery can be added, and each pack can be swapped for a replacement in a matter of seconds.

The junior car also has three integrated selectable driving modes:

  • A Novice mode with just 1kW / 1.3 bhp of power for less experienced drivers with a 12mph (19kmh) top speed. In this mode a remote kill switch is included allowing the car to be remotely disabled at up to 30m. And if an enthusiastic novice disappears outside that 30m range, the car will automatically shut down and come to a gentle halt.
  • An Expert mode is provided for more experienced drivers with 5kW / 6.7bhp of power and a 30mph (48kmh) top speed.
  • Finally Race mode is a “Balance of Performance” (BOP) setting which allows the acceleration and top speed of the vehicle to be aligned with other Little Car Company models for competition on an even playing field.

And finally, for the ultimate driving experience, a rally-style hydraulic handbrake is included. While strictly not necessary, it does add to the fun for the bigger kids amongst us.

Even more performance from the Vantage model

The Vantage version of the original DB5 was known for its performance upgrade. Now, the DB5 Vantage Junior takes the pace up a level, too. Whilst this elite model has the three driving modes of the standard car, there is also a fourth; Vantage mode, operated by a hidden ‘missile’ switch which doubles the power output to 10kW / 13.4bhp and increases the top speed to a still unconfirmed level. This output is now delivered to the wheels through a Limited-Slip Differential (LSD) to improve traction at high speed. Performance is further enhanced by the lightweight carbon fibre body and a second battery pack, doubling the range to 20-40 miles (32-64km) depending on driving style.

Revisiting an icon 

Owners will be invited to customise their DB5 Juniors either with a range of representative period exterior and interior colours or perhaps delve into Aston Martin’s contemporary palette, to match their full-size car. The cars will also come with a range of optional accessories including flight cases, additional batteries, covers, toolkits and custom number plates.

Every DB5 Junior owner will receive automatic membership of the respected Aston Martin Owners Club, three complete registers of the individual specification of all 1059 vehicles will be created for future provenance and authenticity. One copy will be held at Aston Martin’s Gaydon Headquarters, one at Aston Martin Works in Newport Pagnell (where the original DB5s were built) and one at The Little Car Company’s headquarters.

In addition, all clients will receive complimentary membership of The Little Car Club which allows them to take part in exclusive events where they, their children and grandchildren can drive their DB5 Juniors on the most prestigious racetracks.

Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin, said: “I’m thrilled to see this new, exquisite interpretation of what is, perhaps, our most iconic model join the Aston Martin family. Our partners, The Little Car Company have gone into meticulous detail to truly replicate the stunning form of the original DB5. I very much look forward to seeing these fun tributes to the timeless DB5 go into ‘service’ with owners of all ages around the world.”

Ben Hedley, CEO of The Little Car Company, said: “It is an honour to partner with Aston Martin on this project, getting the opportunity to create a piece of history which will be passed down from one generation to the next. We are enormously proud of what we and the Aston Martin team have developed, and it is fantastic that we have made this iconic car accessible in a new way to a new generation of Aston Martin fans. As a child I would not have imagined any better way to learn to drive than in ‘The Most Famous Car in the World’.

Prospective buyers who wish to secure one of the limited-edition DB5 Juniors can visit www.thelittlecar.co/db5junior from 27th August 2020 to place a fully refundable deposit on a first come, first served basis. When these build slots are full, a waiting list will be put in place.

Pricing for the DB5 Junior begins at £35,000 plus local taxes, while the more powerful DB5 Vantage Junior starts from £45,000 plus local taxes. Existing Aston Martin DB5 owners will be given first refusal on their DB5 Junior chassis number to match their full-size car.

Production commences in the UK in 2021, with deliveries taking place worldwide over the next two years. All final specifications to be confirmed before production commences.

Rolls-Royce illustration by Mina Tocalini

Rolls-Royce Online Game

In honor of the newly unveiled Wraith Kryptos Car Collection, Rolls-Royce launches an entertaining and interactive online game, for members of the public and enthusiasts around the world to enjoy. On top of just being an enjoyable and unique game, ten lucky players who complete the game first will win their very own personalized Rolls-Royce tread plate.

The Wraith Kryptos Collection was revealed at the beginning of July and has been exciting cryptography lovers and automobile admirers ever since. Consisting of just 50 examples, these very special motor cars have cryptic messages embedded within the fabric of the car. Finally, once car-owners decipher the code, they are invited to submit their findings to Rolls-Royce’s highly exclusive members’ club, the Whispers Application.

The online game has been devised to entertain and amuse Rolls-Royce enthusiasts who may not have the Wraith Kryptos Collection vehicle themselves. Anyone with a penchant for cryptography and luxury cars may enter the challenge. Consisting of four different levels, players are initially invited to guide an orb through a maze by tilting their mobile device in the direction they wish to travel, in a time-pressured challenge. Next, a series of questions will reveal just how keen the cryptographer player really is. The third level will test the observation skills of the participant. The final phase consists of cryptographic ciphers, designed to boggle players’ minds.

Rolls-Royce illustration by Mina Tocalini

Rolls-Royce Wraith Kryptos Collection

For the new Wraith Kryptos Collection, Rolls-Royce invites clients to decipher encrypted messages within unique new Collection Car

Rolls-Royce Collection Cars are poetic embodiments of artistry and skill, envisioned at the hands of the marque’s accomplished designers. They are illustrative of the Bespoke Collective’s mastery of their craft, and extremely limited in number. Incorporating only the finest materials and contemporary applications, Rolls-Royce Collection Cars are executed with creative passion and technical precision. These cars capture clients’ imaginations around the world, joining the chronicles of some of the greatest and most storied Rolls-Royces ever to have been created.

Design is naturally the starting point for these endeavours. For the new Wraith Kryptos Collection, one designer’s passion for cryptography led to Wraith becoming a willing canvas for an intricate and clandestine design. The Wraith Kryptos Collection, which will consist of just 50 motor cars, incorporates a labyrinth of complex ciphers into its beguiling façade.

Rolls-Royce Bespoke Designer, Katrin Lehmann, said, “The name Kryptos is derived from Ancient Greek, referring to something unseen, hidden and coded, mythical even. Ciphers can be traced through millennia, capturing the imagination of some of the world’s most brilliant minds. As a designer, I’ve always been fascinated by the notion that you can communicate messages that are understood by only an elite few, using symbols, pictograms, and ciphers. Finding the key becomes integral to appreciating the full meaning of an item that can otherwise be viewed simply as a work of art.”

The Wraith Kryptos Collection carries within it an encrypted cipher that evolves throughout the car for the clients’ pleasure and amusement, leading them on a journey of discovery and intrigue. To the uninitiated, these ciphers appear, on the surface at least, to be an alluring design purely for aesthetic purposes and devoid of any discernible pattern. However, for those that look closer, those few who hold the key, they will embark on an experience that leads to an enlightening conclusion.

Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said, “The brilliant and creative minds of our Rolls-Royce Bespoke Collective have excelled once again, creating an extraordinarily contemporary and compelling iteration of Wraith. The Wraith Kryptos Collection is a statement of dynamism. On closer examination, a series of messages are hidden behind a unique Rolls-Royce cipher. I look forward to seeing whether any of our clients will crack the code!”

As a matter of fact, the code is so secret that only the designer and the CEO at the Home of Rolls-Royce in Goodwood know the full resolution of the sequence. The answer has been placed in a sealed envelope, in the safe of the CEO, at the Home of Rolls-Royce, in Goodwood, West Sussex. Clients will be invited to submit their efforts at cracking the code via the members only Rolls-Royce mobile app, Whispers.

The cryptographic journey begins with the Spirit of Ecstasy, which has graced the bonnet of the marque’s motor cars for over a century. An engraving with green enamel detailing introduces the Rolls-Royce cipher on the base of the enigmatic figurine. Below, recrafted bumper inserts draw the eye lower, subtly modifying both the gesture and posture of Wraith, giving this Collection an identity of its own.

The alluring colors offered in the collection hints at the car’s inner-most secrets. Delphic Grey, a Bespoke exterior hue consisting of a solid Anthracite base colour has a hidden effect – only in sunlight do the blue and green mica flakes appear. This effect is accentuated by a hand-painted double coachline, the upper being painted in the newly developed Kryptos Green while the lower acts as a shadow in Dark Grey, both depicting clues relating to the interior code. Completing the exterior aesthetic are part polished wheels, with Orbit Grey coloured centres featuring a coloured pinstripe.

Inside, stepping over the illuminated treadplates, the cipher evolves deep into the fabric of the motor car. One is immediately greeted by the accented Bespoke Kryptos Green leather hue, which has been developed to incorporate a metallic effect, set against either Selby Grey or Anthracite. In perhaps the most apparent clue, elements of the cipher are embroidered into Wraith’s headrests, where the customary ‘double-R’ emblem can so often be found. For the driver’s enjoyment, an intriguing screen print flows across the metal fascia, spanning the width of the interior.

Rolls-Royce is delighted to unveil this new generation of Collection Car; one that brings with it an entertaining challenge that will be sure to delight. 

Rolls Royce, 360 Magazine
Rolls Royce, 360 Magazine
Rolls Royce, 360 Magazine
Rolls Royce, 360 Magazine