Posts tagged with "luxury cars"

Rolls-Royce Phantom Series II overseas via 360 MAGAZINE

Phantom Series II Debut

At the French Riviera, leading automotive and lifestyle outlets bare witness to Rolls-Royce Phantom Series II.

Phantom Rendezvous, the Global Press Drive for the new Phantom, takes place at the Maybourne Riviera Hotel in Roquebrune-Cap-Martin, situated on the spectacular Mediterranean coast and overlooking Monaco. Invited guests from around the world will have the opportunity to drive, and be driven in, the newest incarnation of the marque’s pinnacle product, officially unveiled in mid-May. 

Visitants will also be able to view two magnificent Bespoke Phantoms, exhibited on the lawn of the Maybourne Riviera Hotel. Phantom Platino, named after the silver-white finish of the coveted precious metal, platinum, echoes the marque’s formative days with front seats finished in fine Rolls-Royce leather, and those in the rear upholstered in luxurious fabric. The Great British Phantom, a playful nod to the marque’s more patriotic clients, is finished in striking Magma Red and features a Bespoke artwork in the Gallery, inspired by the Union Flag.

Rolls-Royce Phantom occupies an unrivalled position at the very apex of the luxury world. In line with clients’ expressed wishes, Phantom Series II incorporates only light-touch visual and aesthetic enhancements. By way of example, a subtle geometric change to the Pantheon Grille makes the RR Badge of Honour and Spirit of Ecstasy figurine more prominent when viewed from the front. The grille itself is now illuminated, while the headlights are graced with intricate laser-cut bezel starlights – adding further surprise and delight to Phantom’s night-time presence.

The French Riviera has been associated with Rolls-Royce since the first part of the 20th Century, when the Côte d’Azur established itself as the favoured haunt of actors, artists, musicians and other wealthy luminaries of the Belle Epoque. There is also a potent historical resonance for the company. In 1912, Sir Henry Royce built a villa, La Mimosa, in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.

TECHNICAL SPECIFICATIONS

  • Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.  
  • Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.

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McLaren Daniel Ricciardo Edition 720S press photo via McLaren Gracia Yap PR Manager for use by 360 MAGAZINE

McLaren Daniel Ricciardo Edition 720S

McLaren Special Operations’ brand new, highly exclusive design model is here – the Daniel Ricciardo Edition 720S. The automobile dwells in Albert Park, Australia, native to the Australian Grand Prix and the St Kilda foreshore. The new 720S commission standard comes produced in a mere cycle of just three cars, making it a luxurious, rare find.

The Daniel Ricciardo Edition 720S takes inspiration from the McLaren Formula 1 Driver, Daniel Ricciardo himself. The commissioned sports car was produced in a joint venture with the McLaren Sydney and corresponding Melbourne retailers.

George Biggs, the Commercial Executive Director of McLaren Automotive, raved about the uniqueness of the 720S, stating, “We’re delighted to see the first of this exclusive series arrive in Australia, as at home on the tarmac around Albert Park as its namesake Daniel Ricciardo. Complete with the Australian flag adorning the front haunches, this special edition model is the perfect celebration of our Perth-born racer – we’re excited to see it out on Australian roads.”

The creation of the 720S’ operates as a celebration of Ricciardo and his prized individualism. The limited series of three models aids reference to Ricciardo’s racing number, “3.” Color scheme for the 720s, too, reflects that of the McLaren Formula 1 2021 MCL35M race car, showcasing hues of Papaya spark and Burton blue.

Ricciardo spoke on the experience of driving for McLaren, saying, “One of the great privileges of driving for McLaren is getting behind the wheel of many of the marque’s exhilarating supercars and while each offers something unique, the 720S is the absolute benchmark.”

Other notable Ricciardo racing characteristics consist of the Carbon Fibre sills engraved with his signature, ‘One of Three’ devotion plates and his racing number “3” stamped onto the 720S dihedral doors.

About McLaren Automotive

Standing as pioneers and inventors of the world’s most pristine, high-performance sports cars, McLaren Automotive launched their corporation in 2010, now the largest section of the McLaren Group. The company generates each vehicle at the McLaren Production Centre (MPC) out of Woking, Surrey, England. Known for the esteemed selection of GT, supercar, Motorsport and Ultimate models, their designs span all around 85 retailers in 40 markets across the globe.

McLaren Daniel Ricciardo Edition 720S press photo via McLaren Gracia Yap PR Manager for use by 360 MAGAZINE
McLaren Daniel Ricciardo Edition 720S press photo via McLaren Gracia Yap PR Manager for use by 360 MAGAZINE
McLaren Daniel Ricciardo Edition 720S press photo via McLaren Gracia Yap PR Manager for use by 360 MAGAZINE
bugatti images by Krishan Parmer for use by 360 Magazine

HR Owen London Delivers Three Bugatti Supercars

H.R. Owen Bugatti London gathers three Chiron Super Sport 300+ – 10% of the total production – before they’re delivered to customers

H.R. Owen Bugatti London is delivering three Chiron Super Sport 300+ models to its customers in January, representing 10% of the total limited production run.

The Chiron Super Sport 300+ was first revealed to the world in 2019 when it became the first car from a production manufacturer to break the 300mph barrier, recording a world record speed of 304.773mph, with Official Bugatti Test Pilot Andy Wallace behind the wheel. It was announced shortly after that just 30 examples of the Chiron Super Sport 300+ would be handcrafted and delivered to customers worldwide. 

In order to achieve its world-record speed, the Chiron Super Sport 300+ received a number of meticulously engineered upgrades. Most obviously, its streamlined bodywork was redesigned to include a ‘longtail’, which helped maintain a smooth flow of air over the car to maintain stability at high speeds. The new shape, and a set of vertical exhaust pipes, allowed for a diffusor 32% larger, helping to further increase downforce. 

The legendary 8.0-litre W16 engine was upgraded with reinforced pistons, larger turbochargers and an oil pump capable of operating at higher pressures, to deliver a total of 1,600PS – exactly 100PS more than Chiron. 

The Chiron Super Sport 300+ is marked out by its unique paintwork. Compared with Super Sport, which shares a longtail body, the Super Sport 300+ is finished in black carbon fibre, complemented by a Jet Orange racing stripe running through the center of the car. Carbon continues to flow through into the car’s engine cover, and even the windscreen wiper.

Additional flourishes complete the 300+’s design, including a Bugatti “Macaron” logo made of genuine silver and black enamel, and strong magnesium alloy wheels finished in a bespoke colour named “Nocturne”.

The sold-out Chiron Super Sport 300+ vehicles are being built at Bugatti’s headquarters in Molsheim, France, each starting at a net price of 3.5 million euros.

H.R. Owen is the UK’s leading luxury motor dealer group, representing some of the world’s most sought-after brands including Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Puritalia, Rimac and Radford. 

About H.R. Owen 

H.R. Owen is Britain’s leading luxury motor dealer group, dealing with some of the world’s most sought-after premium car brands – Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Rimac and Puritalia. 

The H.R. Owen Group not only operates in sales and service of premium luxury cars, but it also offers a number of related divisions across all brands including its Insurance Services. 

The H.R. Owen flagship dealership, Jack Barclay, has been operating in Mayfair since 1927 and although traditionally just a London-based business, the company now has locations in five counties in addition to their six London showrooms – Cheltenham (Gloucestershire), Pangbourne (Berkshire), Byfleet (Surrey), St. Albans (Hertfordshire) as well as Stockport (Greater Manchester).

James Gilbert Morgan Motor Co for use by 360 MAGAZINE

MORGAN PLUS FOUR LM62

The Morgan Motor Company recently revealed the launch of the Plus Four LM62. This revamped version of the traditional Morgan Plus Four consists of only 62 examples and pays homage to the Morgan Plus 4 SuperSports – aka TOK 258 – that won the 2.0-litre class at the 1962 24 Hours of Le Mans.

The original TOK 258 was designed in a dark green color, in contrast to the trendy red shade that was showcased on Morgan vehicles during that time. The Plus Four LM62 combines the use of both timeless colors. Featuring a Heritage White hardtop, this color is available as a first for the model. Continuing to reference the commemorative Morgan is an LM62 graphics pack with roundels of the number ’29,’ and an LM62 rear badge, silver wire wheels, a Le Mans-inspired fuel filler cap and an arched back panel.

The interior of the model comes embellished with an LM62 metal plaque that highlights the car’s distinctive and rare structure. Another exquisite feature of the model stages an LM62 laser-stamped black saddle-leather door pulls and headrests stitched with the same LM62 graphic. Heated black leather Comfort Plus seats come adorned with horizontal pleating, perforated seat centers and matching stitch color, finishing off with leather wrapped seat backs.

If clients are interested in additional alterations to a Plus Four LM62, there is availability to include a soft-top hood, LM62 photographic build record and an LM62 accessory pack showcasing two-eared wheel spinners, a Moto-lisa steering wheel, headlight tape and a chrome interior rear-view mirror.

The Chairman and CEO of Morgan Motor Company Steve Morris spoke on the model, stating, “The 1962 Le Mans class-winning Morgan Plus 4 holds a special place in the hearts of Morgan enthusiasts, employees and owners around the world. It marked one of Morgan’s greatest motorsport achievements, the car covering more than 2,200 miles at an average running speed of almost 94mph, and triumphing – like David vs Goliath – over our bigger, and better funded, rivals of the time.

“With the Morgan Plus Four LM62, we pay homage to this famous vehicle and incredible moment in time, 60 years on. Limited to just 62 individually numbered examples, the bespoke touches and enhanced level of standard specification make these cars an enticing proposition for customers wanting a piece of Morgan history.”

Available now from Morgan Dealers worldwide, the Plus Four LM62 is offered in left- or right-hand drive, with the option of manual or automatic transmission. In the UK, it prices from £78,995. For pricing in other regions, check with your local Dealer.

Range Rover Gif by Reb Czukoski for use by 360 Magazine

RANGE ROVER LEADERSHIP SUMMIT

“At a first glance view of the new Range Rover, drivers can grasp a new modern attitude from the reimagined SUV.” -360 MAGAZINE

The first ever Range Rover Leadership Summit brought together a wide range of accomplished entrepreneurs, athletes, business and entertainment innovators to examine the nature of contemporary leadership and to publicly debut the New Range Rover. The summit is inspired by the Range Rover owners that, too, are leaders among many fields.

Host Christian Murphy led intuitive conversations at the Academy Museum of Motion Pictures in Los Angeles with panelists including Lindsey Vonn, Andreas Fibig, Mauricio Umansky and Angela Courtin. Artist Wyclef Jean also took part in the Leadership Journeys conversation before performing at the unveiling of the New Range Rover in front of over 800 guests.

Joe Eberhardt, President and CEO of Jaguar Land Rover North America talks about the summit, stating, “It was a very proud moment to bring together customers and some of the most inspiring thought-leaders today to talk about the evolving nature of modern leadership in celebration of the most compelling, elegant and capable SUV on the market, the New Range Rover. We’re also thrilled to be back in Los Angeles as its one of the top Range Rover sales markets in the world, and home to some of our most loyal and passionate customers, who were the inspiration for the Range Rover Leadership Summit.”

The New Range Rover prices from $104,000 in the US and is available to order now with deliveries beginning spring 2022. To find out more, visit LandRoverUSA.com.

The Range Rover Summit Programming and Participants

LEADERSHIP IN ATHLETICS

Host: Christian Murphy, Head of Enthusiast Brands, A+E Networks

Panelists:

– Lindsey Vonn, World Renowned Athlete

– Gabby Reece, Beach Volleyball World Champion

– Amber English, Olympic Champion Skeet Shooter

ENTREPRENEURIAL LEADERS

Host: Christian Murphy, Head of Enthusiast Brands, A+E Networks

Panelists:

– Mauricio Umansky, Founder & CEO, The Agency

– Kareem “Biggs” Burke, Roc-A-Fella Co-Founder and Entrepreneur

 MODERN LEADERSHIP:  SUSTAINABILITY

Host: Warren Webster, CEO, Atlas Obscura

Panelists:

– Andreas Fibig, Chairman & CEO, IFF

– Kathy Smits, SVP of Global Tourism, Los Angeles Tourism Board

– Kim Alter, Chef/Owner Nightbird Restaurant

LEADERSHIP UNDER PRESSURE

Host: Otto Bell, Chief Creative Officer for CNN

Panelist: Joanne Nowlin, CEO, Red Cross LA County

HIGH PERFORMANCE LEADERSHIP

– Keynote Speaker: Nora Tobin, CEO of Nora’s Naturals Coffee and Executive Performance Coach

VISIONARY LEADERSHIP

– Otto Bell video interview with Sir Richard Branson

DIGITAL CULTURE: CHANGE LEADERSHIP

Host: Otto Bell, Chief Creative Officer for CNN

Panelists:

– Steve Beres, SVP of Streaming & Technology, HBO

– Lennard Hoornik, Chief Commercial Officer, Jaguar Land Rover

– Angela Courtin, VP of YouTube Marketing, Google

– Quynh Mai, Founder & CEO, Moving Image & Content

LEADERSHIP JOURNEYS

Introduced by Joe Eberhardt, President & CEO, Jaguar Land Rover North America

Panelists:

– Wyclef Jean, Musical Artist

– Thasunda Brown Duckett, President & CEO, TIAA

SOUNDTRACKS: FINAL THOUGHTS ON LEADERSHIP  by Jon Acuff

Bugatti Rimac Illustration by Reb Czukoski for use by 360 Magazine

Bugatti × Rimac Partnership

Rimac Automobili officially joins forces with Bugatti Automobiles under the recently announced, Bugatti Rimac d.o.o. The new company sees two motor vehicle powerhouses generate an exciting movement in the automotive and technology industries, originally initiated and strongly supported by the sports car manufacturer Porsche AG.

Rimac’s short but rich 10-year history from garage start-up by one man, Mate Rimac, took a big leap forward to begin official operating under Bugatti Rimac as of November 1st.

The Rimac Group is the major shareholder in Bugatti Rimac with a 55% stake. Mate Rimac will retain his shareholding in Rimac Group at 35%, with Porsche at 22%, Hyundai Motor Group doing the same at 11%, and other investors making up 32%. The development, production, and supply of battery systems, drivetrains, and other EV components that Rimac is known for and trusted by, will be separated into a new entity, Rimac Technology, that is 100% owned by the Rimac Group.

Bugatti Rimac has the unique combination of two automotive and technological trailblazers. Rimac’s distinctive agility, technical expertise, and relentless innovation in the EV sphere, along with Bugatti’s 110-year heritage of design and engineering of some of the world’s most iconic hypercars, are now combined in the leading hypercar company. Porsche plays a strong role in the joint company as a strategic partner. Along with two managers, the Stuttgart based sports car manufacturer appointed two Supervisory Board members, Oliver Blume and Lutz Meschke.

Mate Rimac’s leadership and strategic direction that has allowed Rimac to become an industry frontrunner means he is exceptionally skilled to lead the company as Chief Executive Officer. As CEO of Rimac Group, he runs both Bugatti Rimac and the new division, Rimac Technology.

Bugatti Rimac’s global headquarters is situated at Rimac’s current base on the outskirts of Zagreb, Croatia, but in time will transition to the recently announced €200M and 200.000m2 Rimac Campus, also serving as the home of Rimac Technology. With construction having now begun, joint research and development of future Rimac Automobili and Bugatti hypercars will ultimately take place there, with projected opening in 2023.

High-tech innovation forms the basis of the state-of-the-art facility, with the capacity to host 2,500 curiosity-driven people and a hive of groundbreaking developments. Bugatti Rimac operates with 435 employees as part of the new company, 300 of headquartered in Zagreb and 135 in Molsheim, France. In addition,180 people at Bugatti Engineering’s location in Wolfsburg, Germany, are supporting the new company. Rimac Technology consists of over 900 employees whilst the Rimac Group tackles over 1,300 employees across its various locations.

Bugatti Rimac’s new Board of Management has determined Christophe Piochon as Chief Operating Officer. He formerly held the position of Director General at Bugatti Automobiles and guarantees the continuation of the manufactory with its worldwide outstanding quality. Larissa Fleischer became Chief Financial Officer, previously being the head of controlling at Porsche in the areas of digitalization and the development of new business models. Lastly, Emilio Scervo is named Chief Technology Officer, having held the same title before at Rimac Automobili.

Rimac Automobili and Bugatti Automobiles will each continue to operate as separate brands and manufacturers, retaining their individual production facilities respectively, as well as the distribution channels. Rimac Technology will continue to innovate, developing vehicle systems and technologies for many global OEMs.

Commenting on the first day of Bugatti Rimac operations, CEO Mate Rimac says, “I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies.”

He also claims that “[it’s] difficult to find a better match than Rimac and Bugatti. What each party brings to the table in terms of technical expertise, know-how and automotive history makes for an electrifying recipe. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftsmanship. Stay tuned for some truly extraordinary projects in the future.”

“I am convinced that we have found the right mix of experience and know-how, innovative strength and team spirit for the management,” says Lutz Meschke, Deputy Chairman of the Executive Board and member of the board for Finance and IT at Porsche AG. “That’s why I’m very optimistic and because the project is very close to my heart, I will continue to accompany it closely and passionately in the future.”

Oliver Blume, Chairman of the Board of Management at Porsche, named this merger as “the perfect solution” for everyone involved, “Together, we are creating a high-performance automotive company. We have succeeded in positioning the traditional Bugatti brand with its charisma for the future in a way that creates value. Bugatti embodies fascination and passion, and Rimac has great innovative strength and tech expertise.”

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

rolls royce image for use by 360 magazine

ROLLS-ROYCE ELECTRIC HISTORY

ROLLS-ROYCE AND ELECTRIC POWER: A PROPHECY, A PROMISE AND AN UNDERTAKING

Electrification has long been promoted as the future of automotive propulsion. Mainstream manufacturers are increasingly embracing hybrid and battery electric vehicle (BEV) technology, supported by the expansion of national charging infrastructures.

To date, Rolls-Royce has communicated its electrification strategy in three simple statements:

  • The marque will introduce an all-electric car this decade (2020 – 2030).
  • This car will be a pure BEV, not a hybrid of any kind.
  • It will be launched only when the time is right, and every element meets Rolls-Royce’s technical, aesthetic and performance standards.

WHY ELECTRIC POWER?

The internal combustion engine (ICE) was not the only, nor the default, means of propulsion for early motor cars at the beginning of the 20th century. Indeed, in the early 1900s engineers and manufacturers initially divided their loyalties precisely between three competing technologies: the ICE, steam power and electricity.

Steam power, though well understood, relatively sophisticated and, at the time, ubiquitous in industry and other forms of transport, quickly proved less practical for use in motor cars. It therefore fell to internal combustion and electricity to vie for supremacy.

Electric power lost the battle for two main reasons: extremely limited range and the absence of a charging infrastructure. A century later, despite significant advances, these remain as barriers to widespread adoption (although increasingly less so), both in terms of technology and consumer perception.

But the characteristics that first drew engineers to electric power – silent operation, instant torque, tremendous power, and the absence of exhaust fumes – remain highly alluring, particularly for luxury motor cars. Indeed, some have speculated that, had he been able to solve the range and charging issues, Sir Henry Royce might have chosen electric power alone for his motor cars.

The innate and perfect suitability of electric power underpins the marque’s explicit commitment to deliver an all-electric Rolls-Royce this decade. In doing so, it can draw on a unique history and heritage; a connection with electric power that pre-dates the company itself, and featuring the main protagonists who would, between them, create the world’s most famous automotive brand – beginning with Sir Henry Royce himself.

SIR HENRY ROYCE

Born in 1863, Henry Royce was one of the world’s first electrical engineers. After his apprenticeship with the Great Northern Railway was cut short for family financial reasons, he worked briefly as a toolmaker at Greenwood & Batley in Leeds, where he first developed an interest in electrical power.

In 1881, he joined the Electric Light & Power Generating Company (EL&PG) in Southwark. During this time, he attended evening classes in electrics at the City & Guilds of London Institute, having received only a year of formal schooling as a child. A year later, aged just 19, he moved to the EL&PG’s new subsidiary, the Lancashire Maxim-Weston Electric Co. Ltd, as Chief Electrician, providing street and theatre lighting to the city of Liverpool. But within two years, the company folded, and the famously driven, hardworking Royce struck out on his own.

His new enterprise, F H Royce & Co, initially made small electrical appliances such as doorbells, lamps, fuses and switches. The business thrived, and was soon producing larger, more complex devices including dynamos, electric motors, and winches. In 1902, Royce supplied electric motors for Pritchett & Gold, a London-based battery-maker that had diversified into building electric cars.

Though Royce himself never built or owned an electric motor car, he created internal combustion engines that delivered the driving experience we associate with electric propulsion today: effortless torque, silent running and the sensation of one continuous, powerful gear. His technical expertise and pioneering achievements underpin the marque’s historical claim as a world leader in electrification in both luxury and social settings.

THE HONOURABLE CHARLES ROLLS

The Hon. Charles Rolls was also a highly gifted engineer; but his enthusiasm for electricity began even earlier in life. When he was just nine years old, he rigged up an electric bell between his bedroom and the stables at The Hendre, the family’s ancestral home in Monmouthshire. He also planned and supervised the installation of electricity in the servants’ quarters; deploying the powers of salesmanship that would later make him world-famous, he persuaded his father, Lord Llangattock, to pay for it.

Rolls’ passion for motor cars was equally precocious. In 1896, aged 18, he travelled to Paris and bought his first car, a 3¾ hp Peugeot Phaeton. Two years later, while still an engineering student at Cambridge, he acquired his only electric-powered car, an American-made vehicle called The Columbia Electric Carriage, imported into the UK by Paris Singer (heir to the sewing machine dynasty) and sold as the ‘City & Suburban’ car. Rolls regarded this as the best then available.

In an interview published in The Motor-Car Journal in April 1900, Rolls described electric propulsion, in terms that, over a century later, carry the ring of prescient prophecy:

The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”

Rolls made his own small contribution to solving the problem, by providing a battery-charging station at his car showroom on Lillie Road in Fulham for the private or rentable electric Broughams that were all the rage in London at the time.

In 1904, Charles Rolls agreed to become an agent for the Contal Electromobile electric car. But on meeting Henry Royce and seeing his new motor car, he cancelled the agreement.

As he correctly predicted, it would be a long time before electric vehicles became truly viable on any scale. But it is tempting to think that had this visionary entrepreneur survived the air crash that claimed his life at the young age of just 32, the day might have come rather sooner.

A SERIES OF CONNECTIONS

While Rolls and Royce are immortalised as the founders, others, perhaps less well-known, were intimately and crucially involved in the events that led to the creation of the Rolls-Royce marque. They, too, were luminaries in the worlds of motoring and electric power around the beginning of the 20th century; history and the marque are indebted to all the following:

HENRY EDMUNDS

In his early career, Henry Royce worked for Brush Electrical Engineering Company Ltd, where he met Henry Edmunds, the company’s engineer. Edmunds earned his place in history when, on 4 May 1904 at the Midland Hotel in Manchester, he announced: “Mr. Royce, may I introduce you to Charles Rolls”.

The man who would be remembered by posterity as ‘The Godfather of Rolls-Royce‘ was a towering figure in his own right. A friend of Joseph Swan (the inventor of the incandescent lightbulb) and Thomas Edison (the inventor of almost everything else), he was a pioneer of electric lighting, traction and telephony, and was present at both the first successful sound recording and telephone call. He also brought into being the world’s first electrified underground railway, when he persuaded the engineer in charge of London’s City & Southwick Railway (now the City branch of the Northern Line) to operate trains powered by electricity rather than steam.

In 1888, Edmunds established W T Glover & Company, which became the world’s leading manufacturer of electricity cabling. In 1894, he supplied lighting cables for a vast dock complex and industrial estate (the world’s first) serving the Manchester Ship Canal: the lighting itself was designed and installed by Henry Royce.

No proof exists that Edmunds played any part in the development of Royce’s motor cars. He was, however, the most experienced motorist among Royce’s friends and colleagues, so presumably offered expert advice and encouragement as Royce painstakingly turned his ideas into reality.

E A CLAREMONT

Conventional wisdom states that Royce co-founded F H Royce & Co with a partner, E A Claremont. However, research has shown that Claremont joined the company some six months after its formation; Royce himself wrote, ‘I was induced to found… a small company in my own name’ and none but his was ever used.

While the original myth may be flawed, it is certainly true that the two men’s careers were closely entwined for many years. Claremont was a partner in F H Royce & Company, Joint Managing Director of F H Royce & Company Limited, Chairman of Royce Limited and the first Chairman of Rolls-Royce Limited; both were also Members of the Institute of Electrical Engineers.

CLAUDE JOHNSON

Broad-shouldered, extroverted and a talented salesman, Johnson was the self-styled ‘Hyphen in Rolls-Royce’. In 1903, he quit his role as secretary of the Automobile Club of Great Britain & Ireland – whose members included the previously mentioned Henry Edmunds – to work for Paris Singer’s City & Suburban Electric Carriage company.

After less than a year, however, Johnson left to join C S Rolls and Co, later becoming Managing Director of Rolls-Royce Ltd. He was responsible for much of the company’s early publicity: in advertisements produced for the UK and US markets, he described Rolls-Royce as ‘a petrol car as smooth and quiet as an electric’. And to complete the symmetry, Paris Singer became the world’s first owner of a Rolls-Royce motor car.

ELECTRIFICATION IN THE GOODWOOD ERA

In the spirit of these founding figures, Rolls-Royce Motor Cars remains an electrification pioneer today. When the first production fully electric Rolls-Royce reaches the market, it will be the culmination of research and development work that has been in progress at the Home of Rolls-Royce at Goodwood, for well over a decade.

2011 – PHANTOM EE (102EX)

In 2011, the marque released Phantom Experimental Electric (EE), codenamed 102EX; a fully operational and road-legal battery-electric version of its pinnacle product.

Phantom EE was never intended for production, serving instead as a working test-bed for clients, VIPs, the media and enthusiasts to experience electric propulsion and share their experiences, thoughts and considerations directly with Rolls-Royce designers and engineers.

The car’s 6.75L V12 petrol engine and gearbox were replaced with a lithium-ion battery pack and two electric motors mounted on the rear sub-frame, connected to a single-speed transmission with integrated differential. This system gave a maximum power output of 290kW and torque of 800Nm, compared to 338kW and maximum torque of 720Nm, delivered at 3,500rpm, for the V12 Phantom of the time.

While Phantom EE drew widespread acclaim for its technical accomplishment, particularly its near-total silence and impressive torque delivery, its limited range, long charging cycles and three-year battery life remained significant hurdles that Rolls-Royce would need to address in order to satisfy the expectations of its clients.

2016 – ROLLS-ROYCE VISION NEXT 100 (103EX)

Launched in 2016, this radically innovative concept car set out to define the marque’s long-term vision of luxury mobility. It presented the motor car as offering truly individualized personal mobility, and an immersive emotional and sensory experience.

103EX was built around four key design tenets:

Coachbuilt bodywork will allow clients to commission a car that reflects their personal vision. A virtual assistant and chauffeur powered by artificial intelligence offer an effortless journey. The interior creates a Grand Sanctuary, crafted from rare and exclusive materials. And with its size and scale – 5.9 meters long and 1.6 meters high – the car ensures a Grand Arrival on reaching its destination.

Built on an advanced lightweight platform and powered by a proprietary, all-electric drive train, the motor car is completely autonomous.

The EX-suffix confirms that 103EX was a purely experimental car, never destined to enter production. Following a spectacular debut in London, the car embarked on a three-year world tour, returning to the Home of Rolls-Royce at Goodwood in 2019.

Learn more about RR HERE.

WInkellman via Extension PR for use by 360 Magazine

Bugatti Bollide and Chiron Super Sport

Bugatti introduced the brand’s two newest hyper sports cars to customers and enthusiasts during the biggest automotive event of the year.

In true Bugatti fashion, the historic French luxury marque made headlines this past weekend at The Quail in Monterey, California, with the North American debut of not one, but two new hyper sports cars–the Chiron Super Sport and the track-focused Bolide.

To officially kick off this time-honored event, Bugatti announced the experimental Bolide will be produced as a few-off model following significant interest from customers. Only 40 of these radically light, four million euro track-oriented machines will be available for purchase, with delivery scheduled for 2024.

In addition to the Bolide, Bugatti presented the new Chiron Super Sport to the U.S. market for the first time. With deliveries scheduled to begin in early 2022, the Super Sport is the ultimate grand tourer designed for top speed, luxury and comfort. Complete with an overhauled 8.0-liter W16 engine, this hypercar produces 1,600 hp and has a net price of 3.2 million euros.

This year, Bugatti showcased a variety of vehicles, including the Chiron Sport, Super Sport, Pur Sport and Bolide at The Quail–A Motorsports Gathering, while the full Super Sport family joined these cars at ‘Le Domaine Bugatti’ at The Lodge at Pebble Beach. On display were the Veyron Super Sport, EB110 Super Sport and the Type 55 Super Sport for customers and Bugatti fans to enjoy.

“The United States is Bugatti’s largest market, so for us to be able to present two brand new hyper sports cars to enthusiasts and collectors in person here is critical for the company,” said Stephan Winkelmann, President of Bugatti. “The two vehicles represent the best of the Bugatti brand, from the enhanced performance capabilities and technological innovation to the ultimate level of luxury and comfort for customers.” 

As in years past, Stephan Winkelmann joined other esteemed jury members as they evaluated vehicles taking part in the Pebble Beach Concours d’Elegance.

Bugatti via Extension PR for use by 360 Magazine
Bugatti via Extension PR for use by 360 Magazine
illustration by Sara Davidson for use by 360 Magazine

Monterey Car Week

As luxury car aficionados convene on California’s Monterey Peninsula for the 70 gathering of Monterey Car Week, Rolls-Royce Motor Cars showcases two unique Bespoke commissions to celebrate the occasion. With a stunning display at ‘The Quail, A Motorsports Gathering,’ the world’s leading luxury brand highlights the latest member of the Rolls-Royce family, Ghost, alongside the sought-after Cullinan Black Badge.

Ghost, the latest iteration of the most successful product in the marque’s 117-year history, is shown this year in Monterey with a bold, colorful finish of Bespoke Friskee Pink. For the first time, this unique color adorns the pure and minimalist form provided by the ‘Post Opulent’ design of Ghost.

Complementing this lively color choice is a soothing Navy Blue and Arctic White leather interior that features highlights of a new Rolls-Royce leather hue, Shieda. This bright and bold magenta pink accentuates the long unbroken lines throughout the cabin, for which Ghost is known. Stitching details in Shieda are found on Ghost’s seats, headrests, and leather encased indicator stalks. Each elegant detail has been considered and thoughtfully placed.

Engineered around the dedicated Rolls-Royce Motor Cars Architecture of Luxury, Ghost features a combination of reductionist design and state of the art technology. Underneath the refined exterior, Ghost is the most technologically advanced Rolls-Royce yet. The new Planar software integrates a unique front upper wishbone damper, the Flagbearer suspension management system and the world’s most advanced Satellite Aided Transmission to deliver the most refined driving experience ever.