Posts tagged with "charles rolls"

Rolls-Royce Ghosts reveals new Ghost via Rolls-Royce Motor Cars for use by 360 MAGAZINE

ROLLS-ROYCE GHOSTS

Rolls-Royce Ghosts, 100 years apart and a Luxury Constant for 114 years

  • A historic pair of Rolls-Royce Silver Ghost greet new Ghost in San Diego
  • The pair of early 20th century commissions are still in service along with 70% of all Rolls-Royce motor cars ever delivered
  • The gathering marked the 2022 Rolls-Royce Owners Club Meet in San Diego
  • Rolls-Royce Ghost and Black Badge Ghost showcase the tremendous technological development of the world’s premier luxury brand over the past century

Rolls-Royce Ghost remains one of the most popular members of our family. No name has been more successful for Rolls-Royce Motor Cars over the past century and especially over the past 20 years marking the Goodwood era. It’s fascinating to share how Rolls-Royce has evolved over the past century while at the same time, remaining true to its promise as the premier luxury brand in the world.” — Martin Fritches, President Rolls-Royce Motor Cars Americas

#RollsRoyceGhost

Rolls-Royce Ghost has been the most successful name for the world’s leading luxury brand for the past century. Ghost has set luxury and motoring standards since Sir Henry Royce and Charles Rolls revealed Silver Ghost to the world in 1908. This week, as part of the 2022 Annual Meet of Rolls-Royce Owners Club, the brand spans more than 100 years of Ghost with an exclusive meeting of two special Silver Ghost and two spectacular 2022 Rolls-Royce Ghost commissions. The family gathering comes 114 years since the debut of Silver Ghost in 1907.

The vintage Silver Ghosts were introduced to the pair of 2022 Rolls-Royce commissions as Rolls-Royce motor car owners and lovers convened in San Diego for the 2022 Rolls-Royce Owners Club annual gathering. This annual meet features some of the finest examples Rolls-Royce historic commissions from throughout North America. With more than 70 percent of all motor cars created still gracing the world’s roads today, Rolls-Royce Motor Cars commitment to excellence of quality and luxury is borne out in each unique Bespoke creation.

The vintage beauties were greeted by a 2022 Rolls-Royce Ghost, the execution of the brand’s concept of ‘post-opulence’ first seen in 2021. Today’s Ghost is a more restrained and refined. Constructed on the brand’s dedicated ‘Architecture of Luxury,’ Ghost has refined the Rolls-Royce driving experience to perfection. The interior free of unnecessary adornments with wide simple leatherwork and the longest straightest stitch lines ever seen in a motor car. Every piece has also been engineered to make Ghost the quietest ever and the most intriguing design features resulting from the use of light. Designers extended the effect of the brands Starlight Headliner inside and out with a fascia is illuminated with 850 shimmering stars surrounding the mark “Ghost.” On the exterior, a subtle ‘light touch’ includes a new feature with an illuminate iconic Rolls-Royce grill.

Black Badge Ghost joined the reunion as the darker, edgier alter ego for the family. The distinct model features both design and engineering enhancements that make it the choice for a more aggressive Rolls-Royce collector. With darkened chrome including the iconic Spirit of Ecstasy, Black Badge highlights the passion for nightlife. Black Badge Ghost doesn’t just bring a darker beauty, engineering enhancements give it more brawn. Goodwood engineers have tuned the 6.75-liter twin-turbo V-12 to deliver more torque and horsepower than the ‘post-opulent’ Ghost and the acclaimed ‘Architecture of Luxury’ has been engineered to be more aggressive.

The event comes just following the announcement by Rolls-Royce of the second iteration of “Boat Tail’ the premier program for the Rolls-Royce Coachbuild division and the reveal of the new interpretation of Phantom VIII, the ability of Rolls-Royce Motors to continue delivering commissions are becoming instant classics is undisputed.

#RollsRoyceGhost

BACKGROUND

1921 Rolls-Royce Springfield Silver Ghost

151JG Mayfair RRCCW Body # RR-1822 Engine # 20-172

A stunning car with all its original appointments and finishing’s this 1921 has complete restoration including beautiful paint, metal finish, wood, leather & broadcloth upholstery. One of the first cars to be produced at Rolls-Royce’s Springfield, Massachusetts production facility, it was originally bodied with a Smith Sedan RRCCW #SS-149 and sold in Ohio and it was rebodied with a new Mayfair body appointed with a sliding partition window. In 1926 the chassis was converted to left hand drive (steering, pedals, shifter & brake lever, instrument panel) and running board boxes were removed as was in fashion.  Doug and Carole gates of Poway, California became the fourth owners of this Silver Ghost in 2016.

1923 ROLLS-ROYCE Silver Ghost

Barker-style tourer Chassis #29LK

This 1923 British Build commission is a beautiful open top example of Rolls-Royce Silver Ghost Tourer.  With an exterior Claret paint finish, it boasts beautiful paint, metal finish, wood, leather & upholstery.  The Silver Ghost was initially bodied and sold as a limousine in the UK market and then imported into the US in the early 1960’s for a Massachusetts owner.  An award-winning Silver Ghost from the 2010 Amelia Island Concours d’Elegance, this Silver Ghost has traveled more than 10,000 road miles in past year and has journeyed the 12,000 miles from its home in North Carolina to Alaska in recent years. Current owners Doug and Mary White revel in adding miles to this tourer. They have toured the UK, Europe, South Africa.  The Rolls-Royce Silver Ghost has even visited Singapore in the past decade.

ROLLS-ROYCE SPECTRE: FIRST FULLY ELECTRIC CAR

A PROPHECY FULFILLED, A PROMISE KEPT, A REMARKABLE UNDERTAKING UNDERWAY

ROLLS-ROYCE MOTOR CARS ANNOUNCES FIRST FULLY ELECTRIC CAR, SPECTRE, COMING IN 2023

In an historic announcement, Rolls-Royce Motor Cars announced today, that on-road testing of its first fully electric motor car is imminent. In announcing this seminal moment for the marque, Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös, said:

“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4 May 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.

“Using the most advanced technology available to them at the time and by applying their remarkable engineering minds, these two pioneers elevated early internal combustion engine cars, from noisy, uncomfortable and rudimentary means of transportation, by setting a completely new benchmark of distinction.

“The cars they created, introduced to the world a true luxury experience and secured for Rolls-Royce the ultimate pinnacle position that it continues to occupy, unchallenged, to this day. The marque has continued to define the very best in internal combustion motoring for more than a century.

“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”

A PROPHECY FULFILLED

“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.

“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.

“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’

“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.

“Now is the time to change the course of the future of luxury.

“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.

“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed 102EX, a fully operational all-electric Phantom. We followed this in 2016 with our fully electric 103EX, which represented our vision for the marque several decades into the future.”

A PROMISE KEPT

“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’

“I answered with an unambiguous promise: ‘Rolls-Royce will go electric, starting this decade.’ Today, I’m keeping my word.”

A REMARKABLE UNDERTAKING

“Charles Rolls’ prophecy and my promise have led us to a seminal moment for the marque. Rolls-Royce has embarked on an historic and unique undertaking, which today becomes a reality. Our designers and engineers have worked relentlessly to bring us here: we are now ready to commence road-testing of the first all-electric Rolls-Royce in history.

“This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world – our Rolls-Royce clients.

“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit.

“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”

TRULY FLEXIBLE ARCHITECTURE OF OUR OWN

“In 2017, we debuted Phantom, and with it the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe that would underpin all forthcoming Rolls-Royce motor cars. This unique technology – developed for Rolls-Royce by Rolls-Royce and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.

“To this end, our forthcoming electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Free of any group platform sharing strategy, we were able to integrate our plans for an electric powertrain into the architecture’s initial design and ensure that this extraordinary new product meets the extremely high expectations of our clients.”

A NEW NAME: A NEW LEGACY

“This Rolls-Royce is the fulfilment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for our brand. In that spirit, we have decided on a completely new name for this car. A name that is as powerful and evocative as the nameplates that have served us so perfectly for the past century – names like Phantom, Ghost and Wraith. It’s a name that perfectly fits the ethereal and other worldly environment within which our products exist – a name that we have reserved especially for this moment: Spectre.

“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.

“This name perfectly matches the extraordinary Rolls-Royce that we are announcing today – a motor car that makes its presence felt before disappearing into a world inaccessible to all but the very few. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal.

AN EXTRAORDINARY FUTURE

“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.

“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.”

Find out more about Spectre here.

rolls royce image for use by 360 magazine

ROLLS-ROYCE ELECTRIC HISTORY

ROLLS-ROYCE AND ELECTRIC POWER: A PROPHECY, A PROMISE AND AN UNDERTAKING

Electrification has long been promoted as the future of automotive propulsion. Mainstream manufacturers are increasingly embracing hybrid and battery electric vehicle (BEV) technology, supported by the expansion of national charging infrastructures.

To date, Rolls-Royce has communicated its electrification strategy in three simple statements:

  • The marque will introduce an all-electric car this decade (2020 – 2030).
  • This car will be a pure BEV, not a hybrid of any kind.
  • It will be launched only when the time is right, and every element meets Rolls-Royce’s technical, aesthetic and performance standards.

WHY ELECTRIC POWER?

The internal combustion engine (ICE) was not the only, nor the default, means of propulsion for early motor cars at the beginning of the 20th century. Indeed, in the early 1900s engineers and manufacturers initially divided their loyalties precisely between three competing technologies: the ICE, steam power and electricity.

Steam power, though well understood, relatively sophisticated and, at the time, ubiquitous in industry and other forms of transport, quickly proved less practical for use in motor cars. It therefore fell to internal combustion and electricity to vie for supremacy.

Electric power lost the battle for two main reasons: extremely limited range and the absence of a charging infrastructure. A century later, despite significant advances, these remain as barriers to widespread adoption (although increasingly less so), both in terms of technology and consumer perception.

But the characteristics that first drew engineers to electric power – silent operation, instant torque, tremendous power, and the absence of exhaust fumes – remain highly alluring, particularly for luxury motor cars. Indeed, some have speculated that, had he been able to solve the range and charging issues, Sir Henry Royce might have chosen electric power alone for his motor cars.

The innate and perfect suitability of electric power underpins the marque’s explicit commitment to deliver an all-electric Rolls-Royce this decade. In doing so, it can draw on a unique history and heritage; a connection with electric power that pre-dates the company itself, and featuring the main protagonists who would, between them, create the world’s most famous automotive brand – beginning with Sir Henry Royce himself.

SIR HENRY ROYCE

Born in 1863, Henry Royce was one of the world’s first electrical engineers. After his apprenticeship with the Great Northern Railway was cut short for family financial reasons, he worked briefly as a toolmaker at Greenwood & Batley in Leeds, where he first developed an interest in electrical power.

In 1881, he joined the Electric Light & Power Generating Company (EL&PG) in Southwark. During this time, he attended evening classes in electrics at the City & Guilds of London Institute, having received only a year of formal schooling as a child. A year later, aged just 19, he moved to the EL&PG’s new subsidiary, the Lancashire Maxim-Weston Electric Co. Ltd, as Chief Electrician, providing street and theatre lighting to the city of Liverpool. But within two years, the company folded, and the famously driven, hardworking Royce struck out on his own.

His new enterprise, F H Royce & Co, initially made small electrical appliances such as doorbells, lamps, fuses and switches. The business thrived, and was soon producing larger, more complex devices including dynamos, electric motors, and winches. In 1902, Royce supplied electric motors for Pritchett & Gold, a London-based battery-maker that had diversified into building electric cars.

Though Royce himself never built or owned an electric motor car, he created internal combustion engines that delivered the driving experience we associate with electric propulsion today: effortless torque, silent running and the sensation of one continuous, powerful gear. His technical expertise and pioneering achievements underpin the marque’s historical claim as a world leader in electrification in both luxury and social settings.

THE HONOURABLE CHARLES ROLLS

The Hon. Charles Rolls was also a highly gifted engineer; but his enthusiasm for electricity began even earlier in life. When he was just nine years old, he rigged up an electric bell between his bedroom and the stables at The Hendre, the family’s ancestral home in Monmouthshire. He also planned and supervised the installation of electricity in the servants’ quarters; deploying the powers of salesmanship that would later make him world-famous, he persuaded his father, Lord Llangattock, to pay for it.

Rolls’ passion for motor cars was equally precocious. In 1896, aged 18, he travelled to Paris and bought his first car, a 3¾ hp Peugeot Phaeton. Two years later, while still an engineering student at Cambridge, he acquired his only electric-powered car, an American-made vehicle called The Columbia Electric Carriage, imported into the UK by Paris Singer (heir to the sewing machine dynasty) and sold as the ‘City & Suburban’ car. Rolls regarded this as the best then available.

In an interview published in The Motor-Car Journal in April 1900, Rolls described electric propulsion, in terms that, over a century later, carry the ring of prescient prophecy:

The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”

Rolls made his own small contribution to solving the problem, by providing a battery-charging station at his car showroom on Lillie Road in Fulham for the private or rentable electric Broughams that were all the rage in London at the time.

In 1904, Charles Rolls agreed to become an agent for the Contal Electromobile electric car. But on meeting Henry Royce and seeing his new motor car, he cancelled the agreement.

As he correctly predicted, it would be a long time before electric vehicles became truly viable on any scale. But it is tempting to think that had this visionary entrepreneur survived the air crash that claimed his life at the young age of just 32, the day might have come rather sooner.

A SERIES OF CONNECTIONS

While Rolls and Royce are immortalised as the founders, others, perhaps less well-known, were intimately and crucially involved in the events that led to the creation of the Rolls-Royce marque. They, too, were luminaries in the worlds of motoring and electric power around the beginning of the 20th century; history and the marque are indebted to all the following:

HENRY EDMUNDS

In his early career, Henry Royce worked for Brush Electrical Engineering Company Ltd, where he met Henry Edmunds, the company’s engineer. Edmunds earned his place in history when, on 4 May 1904 at the Midland Hotel in Manchester, he announced: “Mr. Royce, may I introduce you to Charles Rolls”.

The man who would be remembered by posterity as ‘The Godfather of Rolls-Royce‘ was a towering figure in his own right. A friend of Joseph Swan (the inventor of the incandescent lightbulb) and Thomas Edison (the inventor of almost everything else), he was a pioneer of electric lighting, traction and telephony, and was present at both the first successful sound recording and telephone call. He also brought into being the world’s first electrified underground railway, when he persuaded the engineer in charge of London’s City & Southwick Railway (now the City branch of the Northern Line) to operate trains powered by electricity rather than steam.

In 1888, Edmunds established W T Glover & Company, which became the world’s leading manufacturer of electricity cabling. In 1894, he supplied lighting cables for a vast dock complex and industrial estate (the world’s first) serving the Manchester Ship Canal: the lighting itself was designed and installed by Henry Royce.

No proof exists that Edmunds played any part in the development of Royce’s motor cars. He was, however, the most experienced motorist among Royce’s friends and colleagues, so presumably offered expert advice and encouragement as Royce painstakingly turned his ideas into reality.

E A CLAREMONT

Conventional wisdom states that Royce co-founded F H Royce & Co with a partner, E A Claremont. However, research has shown that Claremont joined the company some six months after its formation; Royce himself wrote, ‘I was induced to found… a small company in my own name’ and none but his was ever used.

While the original myth may be flawed, it is certainly true that the two men’s careers were closely entwined for many years. Claremont was a partner in F H Royce & Company, Joint Managing Director of F H Royce & Company Limited, Chairman of Royce Limited and the first Chairman of Rolls-Royce Limited; both were also Members of the Institute of Electrical Engineers.

CLAUDE JOHNSON

Broad-shouldered, extroverted and a talented salesman, Johnson was the self-styled ‘Hyphen in Rolls-Royce’. In 1903, he quit his role as secretary of the Automobile Club of Great Britain & Ireland – whose members included the previously mentioned Henry Edmunds – to work for Paris Singer’s City & Suburban Electric Carriage company.

After less than a year, however, Johnson left to join C S Rolls and Co, later becoming Managing Director of Rolls-Royce Ltd. He was responsible for much of the company’s early publicity: in advertisements produced for the UK and US markets, he described Rolls-Royce as ‘a petrol car as smooth and quiet as an electric’. And to complete the symmetry, Paris Singer became the world’s first owner of a Rolls-Royce motor car.

ELECTRIFICATION IN THE GOODWOOD ERA

In the spirit of these founding figures, Rolls-Royce Motor Cars remains an electrification pioneer today. When the first production fully electric Rolls-Royce reaches the market, it will be the culmination of research and development work that has been in progress at the Home of Rolls-Royce at Goodwood, for well over a decade.

2011 – PHANTOM EE (102EX)

In 2011, the marque released Phantom Experimental Electric (EE), codenamed 102EX; a fully operational and road-legal battery-electric version of its pinnacle product.

Phantom EE was never intended for production, serving instead as a working test-bed for clients, VIPs, the media and enthusiasts to experience electric propulsion and share their experiences, thoughts and considerations directly with Rolls-Royce designers and engineers.

The car’s 6.75L V12 petrol engine and gearbox were replaced with a lithium-ion battery pack and two electric motors mounted on the rear sub-frame, connected to a single-speed transmission with integrated differential. This system gave a maximum power output of 290kW and torque of 800Nm, compared to 338kW and maximum torque of 720Nm, delivered at 3,500rpm, for the V12 Phantom of the time.

While Phantom EE drew widespread acclaim for its technical accomplishment, particularly its near-total silence and impressive torque delivery, its limited range, long charging cycles and three-year battery life remained significant hurdles that Rolls-Royce would need to address in order to satisfy the expectations of its clients.

2016 – ROLLS-ROYCE VISION NEXT 100 (103EX)

Launched in 2016, this radically innovative concept car set out to define the marque’s long-term vision of luxury mobility. It presented the motor car as offering truly individualized personal mobility, and an immersive emotional and sensory experience.

103EX was built around four key design tenets:

Coachbuilt bodywork will allow clients to commission a car that reflects their personal vision. A virtual assistant and chauffeur powered by artificial intelligence offer an effortless journey. The interior creates a Grand Sanctuary, crafted from rare and exclusive materials. And with its size and scale – 5.9 meters long and 1.6 meters high – the car ensures a Grand Arrival on reaching its destination.

Built on an advanced lightweight platform and powered by a proprietary, all-electric drive train, the motor car is completely autonomous.

The EX-suffix confirms that 103EX was a purely experimental car, never destined to enter production. Following a spectacular debut in London, the car embarked on a three-year world tour, returning to the Home of Rolls-Royce at Goodwood in 2019.

Learn more about RR HERE.

RR × Charles Rolls

Rolls-Royce is celebrating the 110-year anniversary of Charles Stewart Rolls’ first non-stop double crossing of the English Channel by airplane.

At 6:30 pm on June 2, 1920, aviation pioneer Charles Stewart Rolls took off alone in his flimsy biplane from Swingate aerodome, near Dover, to achieve the world’s first non-stop double crossing of the English Channel by airplane. He had been waiting in frustration for over a week, his departure repeatedly frustrated by high winds, fog or mechanical problems with the machine. But finally, conditions were perfectly calm and clear. Among the spectators on the cliffs were Rolls’ parents, Lord and Lady Llangattock, and his sister and brother-in-law, Sir John and Lady Shelley.

According to a report in the Daily Telegraph, Rolls reached an altitude of 900 feet and a speed of ‘quite forty miles an hour’ as he approached the coast of France. By 7.15 pm, he was flying over the small French town of Sangatte, where the present-day Channel Tunnel emerges. Leaning out of his airplane, he threw overboard three weighted envelopes, each containing the message: ‘Greetings to the Auto Club of France…Dropped from a Wright airplane crossing from England to France. C. S. Rolls, June 1910. P.S. Vive l’Entente.’’

He then turned northward and set a course for the English coast. At 8.00 pm, he was back in Dover where, the Daily Telegraph reported, “the sea front, cliffs and piers were thronged with people, all in the most intense state of excitement.” Rolls rewarded them in typically flamboyant style, by flying in circles around the outer towers of the town’s medieval castle. “I decided that, as I had plenty of petrol and my engines were working splendidly, I would encircle the Castle, although it would lengthen my flight considerably,” he told the Telegraph correspondent. The crowd loved it. This was more than mere entertainment: they knew they were present at a moment of history.

In an adventure lasting 95 minutes, Rolls had achieved two immortal landmarks. He had become both the first Englishman to fly an airplane across the English Channel, and the first aviator ever to fly non-stop from England to France and back again.

Torsten Müller-Ötvö, Chief Executive Officer of Rolls-Royce Motor Cars, said “Charles Rolls combined a fine technical mind with a bold, adventurous spirit; it is no wonder that aviation and motoring held such powerful, almost magical attractions for him. He was a true pioneer in both fields, instrrumental in the development of aeroplanes and motor cars with his record-breaking feats.”

REMARKS BY ROLLS-ROYCE CEO TORSTEN MÜLLER-ÖTVÖS

The following below is spoken from Rolls-Royce’s CEO himself Torsten Müller-Ötvös.

 

Ladies and Gentlemen,

Welcome to the House of Rolls-Royce here in Geneva!

Each year we come to Geneva to update you about our business and to share with you some truly special examples of our wonderful products.

And this year is no exception.

As the world’s pinnacle luxury brand, celebrating our 115th anniversary this year, we take great pride in these beautiful and precious items, lovingly handcrafted by the nearly 2000 people who work at the Home of Rolls-Royce at Goodwood.

This celebrated facility in West Sussex, is acknowledged as a global centre of luxury manufacturing excellence. It lies at the very heart of the Rolls-Royce success story.

Our Home is a very unique place – a creative oasis where we are constantly guided by the vision of our founding fathers, Charles Rolls and Henry Royce to “Strive for perfection in everything you do”.

Since 2003 every Rolls-Royce in the world has been created here.

Ladies and Gentlemen, at Rolls-Royce, our clients are our life-blood. They are our heroes and our friends and we are obsessively focused on providing for their needs and desires. For them, being within the warm embrace of the Rolls-Royce family is an unbelievable experience, like no other. And they are deeply appreciative of our hyper-centric attention to the smallest of details.

The Home of Rolls-Royce at Goodwood has become a must-visit destination for large numbers of our valued clients.

They come from around the world to specify their Rolls-Royces and to meet our designers, engineers and bespoke craftspeople.

Many return later to view their creation being built in our factory or to take delivery of their Rolls-Royce in our fully bespoke Customer Suite.

So, from Goodwood to Geneva, this year, we have brought some of the best examples of products for you view and to enjoy. They are all truly lovely!

We have our complete product offering on our stand today, led by the world’s most exclusive luxury product the Rolls-Royce Phantom, described by many of you in the media and by our customers as “the Best Car in the World”.

Phantom is at the core of our company’s success. It is a global expression of ultimate achievement and I am pleased to report that more and more of our younger customers are experiencing our Phantom short-wheelbase as a self-driver’s car.

Phantom is flanked by Ghost, now in its 10th year of production and still in strong demand around the world. Ghost is a global favorite among our powerful, entrepreneurial clients.

Then, we have brought from Goodwood examples of our two highly contemporary, seductive coupe models.

Wraith – here in its Black Badge guise – is the ultimate powerful and agile Grand Tourer. Edgy and menacing, Wraith appeals to our young clients who are trendsetting, cosmopolitan citizens of the world.

And then, Dawn, our truly beautiful sexy and seductive drophead coupe. Dawn is much loved by our more social, fun-loving customers who crave the sensual pleasure of open-air travel.

Finally, to complete our product line-up we are joined this year by our hugely successful Rolls-Royce Cullinan, our first SUV.

Cullinan was launched to great global acclaim last year and has received effusive headlines in the media and an enthusiastic welcome from our customers.

I am delighted to tell you that our forward orders for Cullinan stretch into the fourth quarter of this year.

We are in full production at our Goodwood factory and continue to make substantial investments, including the employment of an additional 200 associates, in order to meet this very pleasing customer demand.

I can confidently say today that Rolls-Royce is set on a continuous and successful growth trajectory.

And speaking of success, it is with great pride that I can tell you that 2018 was another exceptional year for Rolls-Royce.

We set an historic business record, achieving our highest annual sales in our marque’s 115-year history.

We delivered 4,107 cars to customers in over 50 countries around the world and in doing so achieved year-on-year sales growth in all regions. The Americas remained our largest market.

But at Rolls-Royce it’s not all about volume.

Our unique and successful business model focuses on preserving the rarity of our products, which is a key demand of our customers, while at the same time achieving record levels of profitability.

This, we believe, is the real hallmark of how a true luxury brand should be managed.

In this regard I am happy to report that the Rolls-Royce business generates pleasing profits and we continue to contribute to the bottom line of our shareholder, the BMW Group.

Ladies and Gentlemen, please take a close look at and enjoy all the fine Rolls-Royces on our stand. Each one contains unique and beautiful examples of our world- renowned Bespoke offerings.

No other manufacturer of luxury goods can equal customer personalization to this level.

Indeed, today more than ever, it is globally recognized that “Bespoke IS Rolls-Royce”.

To more fully understand our Bespoke offering, please do take a particularly close look at this beautiful Phantom Tranquillity.

Created for those who conceive and achieve the impossible, Tranquillity is an expression of Phantom’s standing as the rarest and most desired object in the luxury world.

The Tranquillity Collection is strictly limited to just 25 examples worldwide and I am pleased to tell you that they have already all been purchased by discerning Rolls- Royce collectors.

Look into the car and see the tasteful integration of wafer thin shavings of the Muonionalusta meteor that fell to earth in Sweden over a hundred years ago.

And enjoy the highly reflective stainless steel, 24 carat gold plating and space grade aluminium elements in the car.

This, ladies and gentlemen, is the contemporary Rolls-Royce of today – a 115 year old brand, completely relevant in the present and moving purposefully into the future. A vibrant, successful and sustainable business, providing the most discerning people in the world with the rarest and very best luxury products and service on Earth.

As for the future: well, as you can imagine, we are not standing still!

We are imagineering and already engineering an exciting future for Rolls-Royce. A future that will be fully electric, digital and technologically innovative while never overlooking our commitment to the custodianship of the great Rolls-Royce brand.

This is what our customers and the world expects of us and rest assured, this is what we will deliver.

But for now, thank you for listening and I invite you to join me and my colleagues on the stand for a closer look at our lovely cars.

Thank you.

Rolls-Royce Monterey Car Week

“Monterey Car Week is one of the world’s premier luxury motor car events, so it is fitting that we showcase the finest Bespoke motor cars in the world here, and also debut Cullinan, the Rolls-Royce of SUVs, to the American public. From the primacy of Phantom to the power of Cullinan, the Rolls-Royce presence at 2018 Pebble Beach Concours d’Elegance has never been more compelling, and these Bespoke Rolls-Royces will grace these lawns as classics for generations to come.” … Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

The Rolls-Royce Cullinan makes its American debut to the public at this year’s Monterey Car Week as the marque showcases a stunning array of Bespoke motor cars, each one a classic in the making. In addition to Cullinan, the Rolls-Royce of SUVs, the brand will present a splendid selection of individual creations at events throughout the week and deliver two very high profile commissions to their owners, live at events throughout the week.

Cullinan – the Rolls-Royce of SUVs debuts to its American public

The most anticipated motor car of 2018 will adorn the lawns at Monterey Car Week events including Friday’s ‘Quail, A Motorsports Gathering,’ The Concept Lawn of the 2018 Pebble Beach Concours d’ Elegance on Sunday and at Rolls-Royce’s own private collectors events throughout the week.

Unveiled to the world in May of this year, four Cullinans will be positioned around the peninsula in a variety of color and Bespoke configurations for its future customers to discover. Rolls-Royce will show for the first time in North America a Cullinan with Iguazu Blue exterior. The stunning Charles Blue interior is offset with Scivaro Grey highlights and open Paldao veneer. The other Cullinans on display are adorned in Magma Red and Darkest Tungsten.

A tenth Bespoke creation for collector Michael Fux

On Friday, Mr. Müller-Ötvös will present a very special Rolls-Royce Phantom to renowned collector Michael Fux. This is the tenth special Bespoke Creation presented to Mr. Fux at Pebble Beach for his collection of more than 140 unique motor cars. The Phantom joins Mr. Fux’s collection of motor cars that he uses to help raise funds for his charity, The Michael Fux Foundation, to provide support for children and their families at the Miami Children’s Hospital.

Black Badge Bespoke – The alter ego of Rolls-Royce personalization

This year’s Pebble Beach will play host to the alter ego of Rolls-Royce Bespoke as the marque demonstrates the breadth of its Black Badge Bespoke offer. Proving that a Black Badge Rolls-Royce need not only be black in color, four different Collections will move through the Black Badge color spectrum: The Umbra Collection; Adamas Collection; The Paradisio Collection and The Nebula Collection.

Fusing the extraordinary competence of the Bespoke craftspeople from the Home of Rolls-Royce in Goodwood, England, with the rebellious spirit of Black Badge is for the risk-taker who is not afraid to embrace a bold and progressive statement of true and modern luxury, in its darkest form.

Umbra Black Badge Collection – Dawn, Ghost and Wraith

Black Badge Umbra, the extreme embodiment of the eponymous darker side of Rolls-Royce debuts this week at the Rolls-Royce Villa at Pebble Beach. The Umbra Collection comprises Dawn, Ghost and Wraith, and feature Matte Black exterior finish, fully darkened chrome including a darkened Spirit of Ecstasy and 21 inch carbon alloy wheels. The Anthracite interior is starkly offset with Mugello Red and Black highlights. All three commissions feature a stunning technical fiber fascia and interior accents as well as custom Black Badge Bespoke Starlight Headliners and Bespoke ‘Pebble Beach 2018’ treadplates.

Dawn Black Badge Adamas Collection

Dawn Black Badge Adamas is another creation from the darker side of the Rolls-Royce Bespoke Collective. Inspired by the ‘untamable’ and ‘invincible’ nature of a diamond, Adamas celebrates the darker side of contemporary craftsmanship, expertly weaving a dark aesthetic of unbreakable carbon structures into an extremely limited collection of only 30 Dawn Black Badge cars. Dawn Black Badge Adamas is clothed in an enticing two-tone color scheme of hypnotic Aphrodite Red over Black. These are the first two-tone Black Badge cars. These colors, as though touched by darkness, have a deep color transition, providing a mesmerizing iridescent effect.

The Spirit of Ecstasy, previously cast in steel, silver and gold, is for the first time in history formed in machined carbon fiber. 88 Bespoke laboratory-grown diamonds form the Black Badge infinity symbol set beneath the Bespoke analogue clock. As a final touch, when one enters or alights from the atmospheric cabin of Adamas, illuminated tread plates read ‘Black Badge Dawn Adamas – One of Thirty’, reminding the occupant of the power and rarity of this Collection.

The Paradisio Collection – Dawn, Ghost and Wraith

Turning up the color spectrum, the Rolls-Royce Bespoke Collective has specially created the boldest Black Badge Collection ever imagined for this year’s Pebble Beach Concours d’Elegance. The Paradisio Collection of one Dawn, one Ghost and one Wraith features a newly-developed solid exterior paint called Pebble Paradiso Blue, inspired by the location of The Pebble Beach Concours d’Elegance and its beautiful blue surroundings of water and clear Californian sky. These cars are also reminiscent of the exploits of those adventurers who partook in the 1913 Alpenfahrt driving such classic Rolls-Royces as the James Radley 1913 Silver Ghost with its solid blue paintwork. The exterior is offset by a mandarin coach line, twin bonnet pinstripes and pinstripes on the wheel-centers.

The interiors of the three cars vary in design. Ghost, which is more focused on the rear passenger’s comfort, reflects this visually with a more intimate and cool Black and Charles Blue leather color-way off set by Charles Blue and Mandarin stitching and a Black and Charles Blue two-tone steering wheel. Wraith and Dawn add more Mandarin into the interior color palate, increasing the visual heat and driver’s intent of the cockpit.

The centerpiece of the Black Badge cabin is the aerospace-grade aluminum-threaded carbon fiber composite surfacing – material often seen on the surfaces of stealth aircraft. This futuristic material has been reinterpreted at Goodwood to become the world’s most innovative new super-luxury material. Polished to a high sheen, this surface reflects the twinkling lights of the beautifully created Starlight Headliner wrought in Ghost and Wraith and the stars firmament once the Mandarin hood of Dawn is folded away.

Nebula Collection – Dawn, Ghost and Wraith

Nebula is a suite of Black Badge Ghost, Wraith and Dawn motor cars which draw influence from spacecraft and aerospace technology, drawing visual references from technical spacecraft to the soaring vistas of the earth’s atmosphere, whilst paying homage to the pioneers of the 20th century and challenges the space and technology entrepreneurs of the 21st century. Men and women who push the technology envelope to explore space, honor the pioneers of land and space flight from Charles Rolls to the elite brotherhood of astronauts.

The exterior is enveloped in Iced Selby Grey, a flat grey hue, reminiscent of the ultra matt aesthetic of the heat shields of great, technical, space craft themselves. Inside, the interior colorway features Selby Grey and Black leather, offset against high contrast Sunset accents in the format of a two tone steering wheel, piping and stitching. The contrast masterfully imbues the impression of color imparted by a space shuttle fuel tank. This is perfectly offset against a technical fiber fascia, a sought-after aesthetic found in many Black Badge motor cars.

The Rolls-Royce clock embodies the Nebula theme in miniature. A depiction of a portion of the night sky in the Northern Hemisphere in March are backlit on the clock’s face, encircled in the accent ‘Sunset’ color, providing the impression of viewing the stars through the window of a space craft.

A repeated hexagonal motif has been expertly embroidered into the rear of each motor car, reflective of the honeycomb structure used in some of the most ambitious and technologically advanced aerospace developments, from space telescope mirrors to space station windows. Speaker covers most commonly bestow a jewelry-like impression on the interior of a Rolls-Royce, however in this iteration, they have adopted a blackened aesthetic, to further the technical feel once more.

Rolls-Royce Cullinan

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Rolls-Royce Cullinan will embody all the values and capabilities that drove Rolls-Royce’s two founding fathers, the Honourable Charles Rolls and Sir Henry Royce, to secure the marque’s reputation early last century, as they took top honours in rigorous public adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial”, comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.

“Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”

Follow the Rolls-Royce Cullinan’s Final Challenge.

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Cullinan Final Challenge

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Rolls-Royce Cullinan will embody all the values and capabilities that drove Rolls-Royce’s two founding fathers, the Honourable Charles Rolls and Sir Henry Royce, to secure the marque’s reputation early last century, as they took top honours in rigorous public adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”

Viewers can follow the Rolls-Royce Cullinan’s Final Challenge on www.nationalgeographic.com/rollsroycecullinan and on Rolls-Royce social media accounts as well as www.Rolls-RoyceMotorCars.com.

ROLLS-ROYCE CULLINAN

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-sided car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.

Today, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

Rolls-Royce Motor Cars