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Rolls-Royce Cullinan article illustration by Kaelen Felix for 360 MAGAZINE

Rollys-Royce Cullinan

Vaughn Lowery × Hannah DiPilato

Photos by Jeff Langlois

Illustration by Kaelen Felix

Just after winning the 2020 NBA Championship, 360 Magazine got the chance to pilot the new Rolls-Royce Cullinan in a glamorous royal violet. This new edition takes the prize for being one of the most deluxe SUVs on the market, defining the post-opulence of the brand.

Priced at about $340,350, the massive machine encompasses greatness, class and refinement. This bespoke vehicle focuses on the purest craftsmanship by retaining the same DNA as its brothers and sisters. Its name comes from the exquisite Cullinan diamond, so it is clear that wealth is featured in all fields.

During a sunset in Malibu, 360 Magazine was pleased to witness the extravagance of the SUV first hand and was able to record its faultless driving capabilities. A film, by Jeff Langlois, is featured on both our Instagram and YouTube and exhibits the impeccable excursion from a birds-eye perspective.

Design

The skeleton is a perfect marriage of sophistication and power, bringing a classic SUV composition to an all-new level. The striking purple exterior ensures travelers will arrive poshly to any event. The panoramic glass roof is designed for a sensation of the outdoors, while the privacy glass allows passengers to remain discreet. Twenty-two-inch wheels, partly polished to two spokes, allow effortless driving while remaining tasteful.

Every interior of the vehicle is not only exquisite, but unique because of the customizable characteristics the driver can choose to meet all their desires. The cabin is equipped with leather seats and sheep wool carpets. Its interior details are decorated with delicate wooden trim and moulded aluminum accents.

Technology

The Rolls-Royce Cullinan has the most current technology that perfectly correlates with the ride’s complex elements. With a spacious back seat, buyers can select the Center Console option that allows passengers sitting in the back to activate a massage feature. With this option, the middle seat has been replaced with a central console which features a cooling tray, perfect for holding champagne flutes or a whiskey carafe.

All models possess a large tactile infotainment system and Apple CarPlay. There is an available entertainment option for the backseat which boasts a 12.0-inch screen so the backseat riders will never grow bored. This model is also equipped with a WiFi access point and a custom audio system with 18 speakers. Of course, the interior roof can feature the classic Rolls-Royce star-studded ceiling which dazzles anyone who receives the honor of being a passenger.

Performance

With a 6.7-litre twin-turbo V-12 engine, the car delivers 563 horsepower noise-free. Thanks to the unique soundproofing glass, the drive is quiet in all terrains. The silent yet powerful engine allows a fast and enjoyable journey. According to Car and Driver, it can reach a speed of 60 mph in only 4.5 seconds.

The Cullinan is equipped with all-wheel drive and is able to tackle the most difficult terrain, ideal for steep driveways. The air suspension alongside of a road-scanning camera allows the vehicle to adjust its height to avoid road imperfections.

Safety

The beautifully developed vehicle not only looks gorgeous, but has safety features that will make riders feel secure. The car has driver assistance technology, including night vision. It also includes a standard forward-collision warning with automated emergency braking, a standard lane departure warning with lane support, and a standard adaptive cruise control.

More safety features include blind-spot detection, information about speed limits, approaching pedestrians and preventing rear-end collisions. These components ensure all riders’ safety and have been designed by experts for reliability.

Ergonomics

The all-around aspects of the Rolls-Royce Cullinan combine to deliver the ultimate in comfort and efficiency. The V-12 engine uses 12 mpg when driving in the city and 20 mpg on the freeway. This exceeds the Bentley Bentayga and the Mercedes-AMG G63, both in the same category. With an 8-speed automatic transmission, driving at ease is this automobile’s responsibility. It has 571 horsepower at 5000 rpm and 627 lb-ft of torque at 1600 rpm. Not only is this vehicle designed with panache, but it has been constructed tactically to be capable and dynamic. Drivers will be enamored by this magic carpet ride while clawing to the road. A limited warranty that covers four years and unlimited mileage is included, so you never need to stress about upkeep.

Legacy

Embodying precision, this is a top for everyone who wants to drive a luxury SUV, no matter who you are. Celebrities like Kylie Jenner, Justin Bieber, Jennifer Lopez and 50 Cent were all seen cruising with the vehicle, proving this brand is supreme. From a young, savvy business person to a prosperous family with a toddler and a pooch, this lavish, well-rounded mode of transportation appeals to everyone.

Pre-order.

Rolls-Royce Photograph for 360 Magazine via Jeff Langlois
Rolls-Royce Photograph for 360 Magazine via Jeff Langlois
Rolls-Royce Photograph for 360 Magazine via Jeff Langlois

ROLLS-ROYCE CULLINAN

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-sided car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.

Today, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

Rolls-Royce Motor Cars