Posts tagged with "CEO"

Netflix CEO illustrated by Maria Soloman for 360 MAGAZINE.

Netflix Co-CEO on Ads

by Justin Lyons

Netflix co-founder and co-CEO Reed Hastings sat down with Variety recently to discuss his new book and everything regarding Netflix. From business strategies to hiring strategies to creative strategies, Hastings seemed to be quite open about his ideas for the streaming service.

One of the biggest questions everyone seems to have about Netflix revolves around its revenue strategy. The home of shows like “Stranger Things,” “Orange is the New Black,” “House of Cards” and other award-winning, binge-inducing shows has been ad-free since its inception.

Hastings said the decision to rely entirely on a subscription model is more of a judgement call than a strict rule for Netflix.

“You know, advertising looks easy until you get in it. Then you realize you have to rip that revenue away from other places because the total ad market isn’t growing, and in fact right now it’s shrinking,” Hastings told Variety.

Hastings went on to say there’s more opportunity for growth in the consumer market than there is in the advertising business, also citing 20 years of success to back his point.

A 2019 report from eMarketer said Google, Facebook and Amazon received upwards of two-thirds of advertising dollars in the United States, so it would make sense to believe the room for growth in advertising is limited.

The New York Times reported in April that Netflix gained nearly 16 million subscribers early in the year, pushing the total number of subscribers to more than 182 million.

Hastings also touched on production during COVID-19’s shutdown, saying Netflix was able to shoot some originals, like the fourth season of “The Crown,” before shutting down production. He added that Netflix is currently producing in Europe and Asia.

While producing in Europe and Asia is more practical than producing in the United States right now, it also goes along with goals Hastings has for Netflix.

He said he wants Netflix to become a first-class developer all around the world, not just in Hollywood. Hastings said shows like “Dark,” from Germany, and “La Casa de Papel,” from Spain, have aided that movement.

On the future of Netflix, Hastings said, “What’s next is becoming a great Turkish developer of content, becoming a great Egyptian developer of content and sharing that with the world.”

He closed the interview with a discussion about other streaming platforms. Hastings compared Netflix to Starbucks, serving a specific product, while Amazon is more of a Walmart, serving every need.

With the number of streaming services growing exponentially, it might be easy to assume doom for the original streaming platforms. Even with Disney+ reaching 60 million subscribers, Hastings isn’t worried, calling the streaming industry a “healthy situation.”

“Because you’ll continue to push each other to innovate and entertain people. It’s only in the old communist states of the 1960s when you’d have a single network. No one wants to create that,” Hastings said.

A rising tide lifts all boats, right? There is no doubt that Netflix remains king of the streaming industry, and we can probably assume we’re safe from ads on Netflix for now. That, along with the possible development of more content from other countries and cultures, makes it an exciting time to be a Netflix subscriber.

For now, we’ll continue to rely on Netflix’s ad-free experience while studios that rely on theatrical releases are slowed down.

To read the entire interview from Variety, you can click right here.

Cash and wallet illustration for 360 Magazine

The Business Comeback After COVID-19

Business Turnaround Expert Cites Keys to a COVID-19 Comeback

By Merilee Kern, MBA ‘The Luxe List’ Executive Editor

The September 11th attacks. The Great Recession. The COVID-19 pandemic.

All three of these seismic and tragic events have resulted in heartbreak to humanity, including loss of life and our emotional well-being – both individually and collectively. Of course, accompanying these global crises were monetary meltdowns reminiscent of the Great Depression that commenced in 1929 and lingered until the late 1930s.

After a “relatively” calm 70 years, the United States economy has suffered three devastating developments inside the last two decades, alone. There have been wars fought throughout the world and inflation escalations along the way, to be sure, but the start to the 21st century has suffered escalating and unusually concentrated economic calamities – some that have profoundly altered the very fabric of our lives, both personally and professionally.

Indeed, on the business front, such periods have been among the most – perhaps the unequivocal most – trying of times. Amid current circumstances as the coronavirus rages on around the globe, I recently connected with internationally-renowned business restructuring executive James “Jim” Martin, founder of ACM Capital Partners with offices in Charlotte, Denver and Miami. Having spent the last three decades leading international middle-market companies through periods of distress and transition to actualize stability and growth, Martin is uniquely well-positioned to share insights on how business can rally to best assure a “COVID comeback.” Here’s what he had to say.

MK: First, before addressing the current coronavirus situation, what can you tell us about how you’ve helped companies navigate previous “rough waters?”

JM: Relative to the September 11th attacks back in 2001, I’ll share a representative example of a strategic pivot that didn’t just help a company survive, but actually drove profit. After that horrendous event, I stepped in to assist a large aviation maintenance repair-and-overhaul facility whose revenue had been cut fully in half immediately following the attacks – the result of many carriers permanently parking older aircraft (including the 727 fleet). The sizable challenge presented was to maintain a 1000-person labor force while allowing the industry the necessary time to recover. To do so, we created a captive subcontracting company to which we transferred one-third of our labor force. During our troughs, we contracted this labor to our competitors and, during peak periods, we utilized this labor for ourselves. Thus, not only were we able to retain our skilled, well-oriented labor force during the recovery, but that very staff actually provided additional, supplemental profit. The end result was that we sold the business for $138 million, which provided our new investors with a 33 percent internal rate of return (IRR).

Less than a decade after 9/11, amid The Great Recession in 2008, I entered another industry that proved to be among the most brutalized by a global economic downturn: automotive supply. My client was a key supplier to the “Big 3” U.S. auto manufacturers.

At the start of 2008, the industry forecast was the production of 18 million vehicles in North America. Come summer, however, it was clear the automakers would not come near reaching that forecast due to the financial crisis. This did not come as a complete surprise to us, though, because – amid our firm’s protocols – we had had already fully immersed ourselves in our client’s industry and employed forecasting tools alerting us of trends … this one in the wrong direction. So, we were privy to the situation well before management and others within the industry. By late June 2008, we instituted cost-cutting maneuvers and furloughs that enabled the company to withstand the industry’s brutal second half of ’08 that would result in two of the “Big 3” automakers filing for Chapter 11. Despite the industry producing less than half – as much as eight million – of its original vehicle-production forecast, our client not only survived, but ultimately grew and prospered.

MK: Turning attentions to COVID-19, what do you feel is integral for businesses to survive and recover?

JM: For businesses to recover from the coronavirus shutdown, it’s going to take a two-pronged approach: both financial and human capital. Starting with the financial, it will be a “loan-ly” world for those not well-versed in the intricacies of SBA, PPP and other “economic disaster” lending. Consider how expeditiously those programs were rolled out. Then consider how even more quickly they were scooped up. Did anyone really read those loan documents in full, or even halfway through, initially – or even to this day?

My guess is at least half of the companies receiving COVID-related loans took a very “CliffsNotes” approach to these agreements. The result is there’s a solid chance funds were used incorrectly, which is going to make a lot of the loans, shall we say, less “forgivable.” For example, if your company’s payroll roster is shorter today than it was pre-virus, the portion of the loans forgiven is likely to be less.

And while your mind may rush to claiming ignorance and throwing yourself upon the mercy of the government to which you already pay taxes, realize that third-party capital is likely to participate in this market through securitization. This means that thousands of SBA loans could be bought, then packaged to be sold to the secondary market, at a discounted rate, no less. If this happens, understand that the purchasers will have the full intention of holding their borrowers (i.e. small business owners) to paying back 100 cents on the dollar.

So, those companies who received loans and are required, but unable, to pay them back in full may be exposed to either foreclosure or, worse, a “loan to own” scenario. In other words, much like the agreement that comes with your big-tech user agreements, like those prompting users to “click agree,” the fine print matters.

What this means to recovery is that, once again, cash is king: gather it, preserve it, cease lines of credit, liquidate what you can, negotiate costs down with suppliers. And if your company had a healthy bottom line pre-COVID, than a professional familiar with these trenches can help you look to refinance or bring in equity.

With all of that said, the key to a COVID-19 recovery is going to be adhering to the rules of a lender’s road, as well as the ability to navigate the red tape when you veer off that road. If you have read all the fine print and properly managed your loan, congratulations! You’ve acquired some really cheap capital. For those who didn’t do their research, however, this road to recovery likely will need some paving.

MK: What about the human capital you mentioned?

JM: Yes, and then we arrive at the human capital. Lots of companies today are excessively top-heavy. Remember the part about removing emotions from this process? Companies that quickly recognize cuts need to be made will be better positioned to recover than those who dawdle. Again, compiling and preserving cash is going to best position a business for recovery.

This is an instance where it’s especially beneficial to know when to pull triggers (best if earlier than others) and to make decisions that are not based on emotions—a tall order for many CEOs, which is why many turn to turnaround experts. However it’s undertaken, what’s certain is that reducing human capital is painful, but it is also often necessary and almost always beneficial.

The upside is that, when the virus no longer exits, businesses can already be well-positioned for a fairly quick recovery. Maybe not v-shaped sans a vaccine, but quick relatively speaking due to the downturn having been so specific to one singular causing factor.

MK: Tell us a bit about your role as – and general value of – a turnaround expert when turmoil strikes a business.

JM: During times of difficulty, owners and executives can greatly benefit from specialized knowledge that’ll help them best navigate those unchartered waters that are often entangled in a lot of red tape. So, turnaround experts bring to the table a litany of tried-and-true “been there, weathered that” experience and expertise. There’s simply no substitute for engaging with a partner whose entire mandate is ensuring your company’s survival and success during some of the most grim and challenging times it might experience – those professionals who are willing to spend sleepless nights figuring out how to ensure the company meets payroll; who’ll work around the clock to keep the company’s doors open; and who can tackle challenges without being hindered by emotions that understandably weigh on a business owner or manager. It takes this kind of specialized expertise, experience and grit to lead companies through periods of distress and transition, to stability and growth.

No stranger to corporate chaos, during Martin’s own three decades as a globally-regarded turnaround expert, he has reportedly created and restored nearly $1.5 billion in value to lower middle-market companies; raised an additional $1 billion in capital; and managed mergers and acquisitions in excess of $500 million – all collectively representing his company restructuring portfolio valuation in excess of $3 billion.

Today, as the coronavirus continues to wreak havoc on business operations far and wide, take heed that there are various key strategic and creative tactics that can help businesses not only weather the storm, but even emerge stronger and more financially secure on the other side.

About Merilee Kern:

Forbes Business Council Member Merilee Kern, MBA is an internationally-regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events. Merilee is Founder, Executive Editor and Producer of “The Luxe List” as well as Host of the nationally-syndicated “Savvy Living” TV show. As a prolific consumer and business trends, lifestyle and leisure industry voice of authority and tastemaker, she keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications. You can connect with Merilee at www.TheLuxeList.com and www.SavvyLiving.tv

Follow Merilee Kern:  Instagram | Twitter | Facebook | LinkedIN

Working From Home illustration done by Mina Tocalini of 360 MAGAZINE.

Google Employees Home Until Summer 2021

By Eamonn Burke

Google has just announced that it will keep its employees working from home until July 2021, extending the previous mandate that was set to end after 2020. According to a spokesman, the reasoning by Google CEO Sundar Pichai for this extension was “To give employees the ability to plan ahead” and to help them “balance work with taking care of yourselves.” Certain employees, as stated in the previous plan, will be allowed to return sooner. Google has also partially opened some offices in other countries, although the extension applies to all major offices in places like the U.K and India.

Over 200,000 employees, across Google and its parent company Alphabet, will be affected by the decision made by Pichai last week after a conference with Google Leads.

Although other major tech companies like Microsoft and Apple still promise to bring employees back this year, the move is predicted to influence many similar companies to move in a similar direction as Google. The CEO of one such company, Mark Zuckerberg of Facebook, expects that they will begin to move permanently toward remote work.

Rolls-Royce illustration by Mina Tocalini

Rolls-Royce Online Game

In honor of the newly unveiled Wraith Kryptos Car Collection, Rolls-Royce launches an entertaining and interactive online game, for members of the public and enthusiasts around the world to enjoy. On top of just being an enjoyable and unique game, ten lucky players who complete the game first will win their very own personalized Rolls-Royce tread plate.

The Wraith Kryptos Collection was revealed at the beginning of July and has been exciting cryptography lovers and automobile admirers ever since. Consisting of just 50 examples, these very special motor cars have cryptic messages embedded within the fabric of the car. Finally, once car-owners decipher the code, they are invited to submit their findings to Rolls-Royce’s highly exclusive members’ club, the Whispers Application.

The online game has been devised to entertain and amuse Rolls-Royce enthusiasts who may not have the Wraith Kryptos Collection vehicle themselves. Anyone with a penchant for cryptography and luxury cars may enter the challenge. Consisting of four different levels, players are initially invited to guide an orb through a maze by tilting their mobile device in the direction they wish to travel, in a time-pressured challenge. Next, a series of questions will reveal just how keen the cryptographer player really is. The third level will test the observation skills of the participant. The final phase consists of cryptographic ciphers, designed to boggle players’ minds.

Positive Goya Illustration

Goya Boycott

By Eamonn Burke

A boycott of Goya foods, a major producer of beans and an essential good for many families, has launched after its CEO Robert Unanue praised President Trump in a speech at the White House on Thursday:

“We are all truly blessed … to have a leader like President Trump who is a builder,” said Unanue.

Immediately, many prominent Hispanic figures such as Congresswoman Alexandria Ocasio-Cortez denounced Goya and Unanue, and hinted in a tweet she would boycott the company. Julian Castro, a former Housing and Urban Development Secretary, urged people do to the same despite the prominence of Goya in Latin American homes. The resistance comes from the public as well, as the hashtags #boycottGoya and #Goyaway have trended in recent days. Meanwhile, President Trump took to Twitter saying “I LOVE @GoyaFoods!”

Unanue, however, is not apologizing for endorsing Trump and is labeling the boycott as a “suppression of speech”. He was proud to support Trump, and also to say that Goya would be donating 2 million cans of food to American Food Banks. He also stated that he would be “honored” to be a part of the Hispanic Property Initiative, which was signed by Trump at the event with a goal of expanding “access by Hispanic Americans to educational and economic opportunities.” The CEO also has a extensive history of donating to Republican candidates and initiatives.

“If you’re called by the president of the United States, you’re going to say, ‘No I’m sorry, I’m busy, no thank you?’ I didn’t say that to the Obamas and I didn’t say that to President Trump.” said Unanue in an interview with Fox News on Friday. Republicans like Ted Cruz and Matt Schlapp and publicly defended the CEO while denouncing “cancel culture” on Twitter.

The unwavering support of Unanue is perplexing, when considering Trump’s history against Latinx people. In 2016, his presidential campaign was largely structured on restricting immigrants, especially from Mexico. In one speech he referred to the people coming from Mexico into the U.S. as “rapists.” He has relentlessly tried to end DACA, a program which protects immigrants, and offered little support to Puerto Rico in the midst of hurricane devastation. The Trump administration works closely with ICE and has detained immigrants at the US-Mexico border in concentration camps with inhuman men conditions.

It is also confusing when considering Goya’s history as a company. Goya is currently the largest Hispanic-owned company in the nation, but it began as a small store in Manhattan run by Spanish immigrants

As for President Trump, who is already unpopular with Hispanic voters, it is possible that he sees a reduction in the 26% of Latinx voters who support him.

Rolls-Royce illustration by Mina Tocalini

Rolls-Royce Wraith Kryptos Collection

For the new Wraith Kryptos Collection, Rolls-Royce invites clients to decipher encrypted messages within unique new Collection Car

Rolls-Royce Collection Cars are poetic embodiments of artistry and skill, envisioned at the hands of the marque’s accomplished designers. They are illustrative of the Bespoke Collective’s mastery of their craft, and extremely limited in number. Incorporating only the finest materials and contemporary applications, Rolls-Royce Collection Cars are executed with creative passion and technical precision. These cars capture clients’ imaginations around the world, joining the chronicles of some of the greatest and most storied Rolls-Royces ever to have been created.

Design is naturally the starting point for these endeavours. For the new Wraith Kryptos Collection, one designer’s passion for cryptography led to Wraith becoming a willing canvas for an intricate and clandestine design. The Wraith Kryptos Collection, which will consist of just 50 motor cars, incorporates a labyrinth of complex ciphers into its beguiling façade.

Rolls-Royce Bespoke Designer, Katrin Lehmann, said, “The name Kryptos is derived from Ancient Greek, referring to something unseen, hidden and coded, mythical even. Ciphers can be traced through millennia, capturing the imagination of some of the world’s most brilliant minds. As a designer, I’ve always been fascinated by the notion that you can communicate messages that are understood by only an elite few, using symbols, pictograms, and ciphers. Finding the key becomes integral to appreciating the full meaning of an item that can otherwise be viewed simply as a work of art.”

The Wraith Kryptos Collection carries within it an encrypted cipher that evolves throughout the car for the clients’ pleasure and amusement, leading them on a journey of discovery and intrigue. To the uninitiated, these ciphers appear, on the surface at least, to be an alluring design purely for aesthetic purposes and devoid of any discernible pattern. However, for those that look closer, those few who hold the key, they will embark on an experience that leads to an enlightening conclusion.

Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said, “The brilliant and creative minds of our Rolls-Royce Bespoke Collective have excelled once again, creating an extraordinarily contemporary and compelling iteration of Wraith. The Wraith Kryptos Collection is a statement of dynamism. On closer examination, a series of messages are hidden behind a unique Rolls-Royce cipher. I look forward to seeing whether any of our clients will crack the code!”

As a matter of fact, the code is so secret that only the designer and the CEO at the Home of Rolls-Royce in Goodwood know the full resolution of the sequence. The answer has been placed in a sealed envelope, in the safe of the CEO, at the Home of Rolls-Royce, in Goodwood, West Sussex. Clients will be invited to submit their efforts at cracking the code via the members only Rolls-Royce mobile app, Whispers.

The cryptographic journey begins with the Spirit of Ecstasy, which has graced the bonnet of the marque’s motor cars for over a century. An engraving with green enamel detailing introduces the Rolls-Royce cipher on the base of the enigmatic figurine. Below, recrafted bumper inserts draw the eye lower, subtly modifying both the gesture and posture of Wraith, giving this Collection an identity of its own.

The alluring colors offered in the collection hints at the car’s inner-most secrets. Delphic Grey, a Bespoke exterior hue consisting of a solid Anthracite base colour has a hidden effect – only in sunlight do the blue and green mica flakes appear. This effect is accentuated by a hand-painted double coachline, the upper being painted in the newly developed Kryptos Green while the lower acts as a shadow in Dark Grey, both depicting clues relating to the interior code. Completing the exterior aesthetic are part polished wheels, with Orbit Grey coloured centres featuring a coloured pinstripe.

Inside, stepping over the illuminated treadplates, the cipher evolves deep into the fabric of the motor car. One is immediately greeted by the accented Bespoke Kryptos Green leather hue, which has been developed to incorporate a metallic effect, set against either Selby Grey or Anthracite. In perhaps the most apparent clue, elements of the cipher are embroidered into Wraith’s headrests, where the customary ‘double-R’ emblem can so often be found. For the driver’s enjoyment, an intriguing screen print flows across the metal fascia, spanning the width of the interior.

Rolls-Royce is delighted to unveil this new generation of Collection Car; one that brings with it an entertaining challenge that will be sure to delight. 

Rolls Royce, 360 Magazine
Rolls Royce, 360 Magazine
Rolls Royce, 360 Magazine
Rolls Royce, 360 Magazine
Mina Tocalini, 360 Magazine, Scooter Braun

Scooter Braun on Coronavirus

Scooter Braun, manager to Justin Bieber and Ariana Grande, among others,  sat down with Yahoo Finance’s Andy Serwer to share his thoughts on coronavirus and his position in business.

In the newly released interview, taped on May 20, Braun called on top executives to sacrifice some of their wealth, if necessary, to ensure the well-being of their employees.

Braun on his view on top executives during the pandemic: “I don’t think it’s okay to whine about being compromised when your employees are being  devastated.”

More on his view on top executives during the pandemic: “If you’re living such a glamorous life, then maybe you don’t get that extra luxury, maybe you get compromised, maybe things feel a little bit tight for you.”

On salary cuts for employees: “I’m a firm believer that if salaries need to be cut or people need to be fired, the CEO should drop their salary in this one year down to zero…I’ve made it very clear for my employees day one that if there’s going to be any salary cuts, it will be mine first.”

On the inability of political leaders to reach compromise agreements to better address the pandemic: “I really feel at this point that our leaders need to stop worrying about just their base, and realize that we’re now being put in a position by the environment — by the world, the planet —now teaching us a lesson.”

You can view the rest of the conversation here.

Follow Yahoo Finance: Facebook | Twitter

ZaeHD CEO, 360 magazine, Vaughn lowery

ZaeHD × CEO

TikTok stars ZaeHD & CEO release their EP Global Warning out today

Today, the TikTok rising rap duo ZaeHD & CEO release their new EP Global Warning via RCA Records. Last week, they released a track off the EP, “Special Delivery,” along with the accompanying video.

When asked about their Global Warning, ZaeHD & CEO explain, “We’ve come a long way since our first project, but we’re still only just getting started. Global Warning is just another example of what we have to offer. Only hits. This is us warming up and warning the world to get used to seeing and hearing about us.”

Listen to Global Warning now and watch “Special Delivery

About ZaeHD & CEO:

Born in Little Rock, Arkansas, the long-time friends that make up the rising rap duo ZaeHD & CEO are heating up in 2020 following a breakthrough year in 2019. Popular on YouTube, TikTok and Triller, the newly-signed RCA artists started out by making catchy choreography on YouTube (created viral “Shoot” dance with BlocBoy JB) and went on to go viral with their songs “Hustle & Flow,” “Cookie Shop,” “Roscoes,” “SIX’FO,” “ALL IN,” “HUMPTY DUMPTY” and “SMASH” on TikTok. ZaeHD & CEO released numerous singles before debuting their first project HighDefGang Vol.1 in April 2019, followed by their second project HighDefGang, Vol.2 in December of that year. Early fans of the young rappers include Justin Bieber, Drake, Chance the Rapper, Shaquille O’Neal and more. They currently have over 280,000 YouTube subscribers, over 6 million original videos that have been made with their songs on TikTok and overall, have over 93 million streams worldwide on Spotify and Apple alone.

Keep Up With ZaeHD & CEO: YouTube | SoundCloud | Website

Follow ZaeHD: Instagram | Twitter

Follow CEO: Instagram | Twitter

ZaeHD & CEO × SPECIAL DELIVERY

Today, the Youtube/TikTok rising rap duo ZaeHD & CEO release “SPECIAL DELIVERY,” the first track off their forthcoming EP GLOBAL WARNING, out June 30th via RCA Records. The EP pre-order is available now HERE. The video was directed by Jason Linder and shot in Atlanta.

Watch / Listen to “SPECIAL DELIVERY.”

Talking about their forthcoming EP GLOBAL WARNING, ZaeHD & CEO explain: “We’ve come a long way since our first project, but we’re still only just getting started. GLOBAL WARNING is just another example of what we have to offer. Only hits. This is us warming up and warning the world to get used to seeing and hearing about us.”

The duo’s recent signing to RCA Records was announced in April via Instagram along with releasing the track and video “At The Door.” ZaeHD & CEO have found success on various media platforms such as YouTube, TikTok and Triller. They have over 280,000 subscribers on YouTube and there are currently over 6 million original videos that have been made on TikTok for their viral songs “Hustle & Flow,” “Roscoes,” “ALL IN,” “SIX’FO” “Cookie Shop” and “HUMPTY DUMPTY.” Early fans of the young rappers include Justin Bieber, Drake, Lizzo, Chance the Rapper, Shaquille O’Neal, Jessica Alba, and more. Overall, ZaeHD & CEO have over 93 million streams worldwide on Spotify and Apple alone.

About ZaeHD & CEO:

Born in Little Rock, Arkansas, the long-time friends that make up the rising rap duo ZaeHD & CEO are heating up in 2020 following a breakthrough year in 2019. Popular on YouTube, TikTok, and Triller, the newly-signed RCA artists started out by making catchy choreography on YouTube (created viral “Shoot” dance with BlocBoy JB) and went on to go viral with their songs “Hustle & Flow,” “Cookie Shop,” “Roscoes,” “SIX’FO,” “ALL IN,” “HUMPTY DUMPTY” and “SMASH” on TikTok. ZaeHD & CEO released numerous singles before debuting their first project HighDefGang Vol.1 in April 2019, followed by their second project HighDefGang, Vol.2 in December of that year. They currently have over 280,000 YouTube subscribers, over 6 million original videos that have been made with their songs on TikTok, and overall, have over 93 million streams worldwide on Spotify and Apple alone.

Keep Up With ZaeHD & CEO: YouTube | SoundCloud | Website

ZaeHD: Instagram | Twitter 

CEO Instagram | Twitter 

High Times® Announces New CEO

The owner of High Times®, the most well-known brand in cannabis, announces today the appointment of Peter Horvath, former Chief Commercialization Officer of American Eagle Outfitters and former Chief Operating Officer at Victoria’s Secret, as the company’s new Chief Executive Officer and Board Member.

“We are pleased to welcome Peter to the High Times family, and to be able to tap into his wealth of experience capitalizing on major consumer brands. There are few executives with his retail experience in the mainstream world and, up to this point, none in the cannabis world with such an accomplished background,” Hightimes Holding Corp. Executive Chairman Adam Levin said. “The team and I would like to thank Stormy for all of her hard work in getting us through this transition period, and we are excited to have her continue working with us on this mission to grow High Times into all the business areas it helped create.”

Before joining High Times, Horvath previously held leadership roles for large scale global holding companies such as L Brands (Victoria’s Secret, Bath & Body Works, etc. ), American Eagle Outfitters (American Eagle & Aerie), and DSW (Designer Shoe Warehouse). Horvath took DSW public on the NYSE in 2005. In 2012 Horvath became CEO of MEP, a government contractor serving the US intelligence and security community in Afghanistan (ISAF), Africa, and Europe. Horvath formed Green Growth Brands and took it public on the CSE in November 2018. GGB operates the highly successful The Source dispensaries in Nevada, and during 2019 his GGB team introduced the Camp, Green Lilly, and Seventh Sense CBD and Cannabis brands to over 400,000 consumers in over 200 locations across the country.

Horvath joins High Times during its ongoing Regulation A+ campaign, which will culminate with the company’s trading on the public markets. Having recently entered into an agreement to acquire 13 dispensaries from Harvest Health & Recreation, High Times is quickly on track to become one of the largest cannabis retailers in California. Following closing on the acquisition, High Times intends to rebrand the stores in its likeness. Consummation of the transitions contemplated with Harvest Health remain subject to certain closing conditions, including the receipt of certain regulatory and third-party consents. The parties are aiming to close the acquisitions no later than June 30, 2020, subject to the parties’ mutual agreement to extend the closing date.

“High Times is a unique brand with an important and rich heritage that deserves amplification and a broader reach, “ stated incoming Chief Executive Officer Peter Horvath. “I think of brands like Glossier, who first earned high-affinity followers through compelling and relevant content, and then demonstrated that you can also serve their followers through commerce. So, it’s been done before, I wouldn’t suggest that it will be easy, but we have all the resources to succeed. I look forward to joining Adam’s accomplished team at High Times, and I am intent on understanding, protecting, and building on the High Times legacy.“

Stormy Simon will step down as Chief Executive Officer.

The announcement comes in the final days of Hightimes Holding Corp.’s Regulation A+ IPO campaign. Investors interested in becoming a shareholder are encouraged to visit hightimesinvestor.com to view the High Times offering circular. You can also email invest@hightimes.com or call with the brand’s investment hotline at 1 (833) BUY-HTHC (833-289-4842). View our latest Regulation A+ offering circular and our SEC filing at https://www.sec.gov/Archives/edgar/data/1714420/000149315219008495/partii.htm and https://www.sec.gov/cgi-bin/browse-edgar?company=hightimes&owner=exclude&action=getcompany.

About High Times:

For more than 45 years, High Times has been the world’s most well-known cannabis brand – championing the lifestyle and educating the masses on the benefits of this natural flower. From humble beginnings as a counterculture lifestyle publication, High Times has evolved into hosting industry-leading events like the Cannabis Cup and the High Times Business Summit, while providing digital TV and social networks, globally distributed merchandise, international licensing deals and providing content for its millions of fans and supporters across the globe. In the world of Cannabis, High Times is the arbiter of quality. For more information on High Times visit http://www.hightimes.com.