Posts tagged with "Porsche"

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

TAG HEUER × PORSCHE × RED BULL RACING HONDA

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

The Swiss luxury watchmaker, TAG Heuer, and the German sportscar manufacturer, Porsche, have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration–ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

TAG Heuer CEO Frédéric Arnault says that now is the time is right for his brand’s partnership with Porsche“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

“The strong friendship of our brand with TAG Heuer has existed for decades, and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

TAG Heuer and Porsche: Two histories–one passion

TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindsets, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honored in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

A Beautiful Friendship Begins . . . and Flourishes

The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst, or “Ferry”, joined his father’s engineering office in 1931 at the age of 22. He later founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world–including a class win in the Carrera Panamericana race of 1954. In honor of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco–with its distinctive case, the blue metallic dial, the red seconds hand and the crown positioned on the left side of the case–broke with the familiar design codes of traditional watchmaking.

The Heuer Monaco’s innovations had come at a significant financial cost. As an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

There was another important, and more formal, link between Porsche and Heuer–or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

In 1999, the relationship grew even stronger–from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship, and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic, official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

New Sports Partnerships for 2021 and beyond

Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning  detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

Motorsports: continuing the legacy

The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports, and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer, its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series, Porsche Carrera Cup.

In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich, common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

One team, on the green and on the court

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

For the competitor in all of us

TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts, TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.

Celebrating a partnership:

Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior, or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

The official partnership between TAG Heuer and Porsche may be on its starting line, but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favorite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

Available from February 2021 HERE.

CASE

44 mm diameter

Steel polished, fine brushed case

Ceramic black tachymeter fixed bezel; Porsche inscription

Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red

Steel screw-down sapphire case back with special engraving Water resistance: 100 meters

 DIAL

Grey asphalt dial 3 counters :

—           3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip

—           6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand

—           9 o’clock : black “azurage” hour chronograph counter ; rhodium plated polished hand red tip

Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip

TAG Heuer applied logo 6 o’clock date

CARRERA HEUER 02 80 HOURS

 STRAP

Embossed black calf leather strap with hand stitching; calf skin black lining

Steel folding clasp with double safety push-buttons

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer  has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

Red Bull Racing Honda × TAG Heuer

CHARGING ON TO 2024 WITH TAG HEUER 

After five successful seasons together, Red Bull Racing Honda and TAG Heuer are pleased to announce a partnership extension until 2024, with the legendary Swiss watch manufacturer continuing as the Team’s Official Timekeeper.

The conclusion of the new agreement comes on the eve of the 2021 FIA Formula One World Championship and sees TAG Heuer branding continue across the cars and suits of race-winning Red Bull Racing Honda drivers Max Verstappen and Sergio Perez. Both headliners as well as the Team will also be sporting TAG Heuer wristwatches as they prepare to mount a title charge.

The partnership extension means the Swiss luxury brand will continue adding to its prestigious Formula One heritage that stretches back more than 50 years. TAG Heuer’s passion for motorsport not only includes its long-standing partnership with Red Bull Racing but also its ties to iconic races such as the Monaco Grand Prix.

Red Bull Racing Honda Team Principal, Christian Horner, said: “We are enormously proud to continue our longstanding and successful partnership with TAG Heuer, one of the most iconic names in the history of Grand Prix racing. Over the decades TAG Heuer has been associated with some of the true legends of our sport and we are delighted that Red Bull Racing continues to be part of that important heritage. In motorsport, timing is everything, not just in terms of the fractions of a second that separate the great from the good, but also in terms of the split-second decisions that can spell the difference between victory and defeat. TAG Heuer’s “Don’t Crack Under Pressure” spirit embodies the resilience and commitment required to get that timing right and we look forward to creating more race-winning moments with them in the coming years.”

Frédéric Arnault, CEO of TAG Heuer added: “TAG Heuer has outstanding heritage in Formula One, stretching back to the golden age of Grand Prix racing, and we are proud to continue that story with today’s extension of our relationship with Red Bull Racing Honda until the end of the 2024 season. Together with the Team, our mission is to continue to strive for ultimate precision and performance through beautifully engineered concepts that contribute to the remarkable history and wonderful mystique of motorsport.”

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

 TAG Heuer Carrera Porsche Chronograph for 360 Magazine

Tickets on Sale for New Three-Day London Concours

The London Concours presented by Montres Breguet, returns to the Honourable Artillery Company from 8-10 June 2021, expanded with an all-new ‘Style Edition Day’ and a ‘Supercar Day’. Tickets are on sale now, starting from just £25.

Previously held over two days, the London Concours will capitalise on visitor demand for more luxury brand content – from jewellery to bespoke suits – and modern supercars. At the heart of each day will remain the collection of nearly 100 rare and iconic luxury cars of all ages that has quickly cemented London Concours as one of the UK’s top motoring events.

First established in 2017, the London Concours attracts an extremely high calibre of cars and luxury partners to the Square Mile. In 2020, cars were on display across nine classes and three major features. In 2021, the organisers will gather an even higher standard of cars in classes as diverse as The Italian Berlinettas, The Young Timers, Great Marques – Porsche and a 60th anniversary celebration of the Jaguar E-Type.

Visitors to day one of the show, the VIP Preview Day, will be treated to exclusive previews of the cars, along with live judging of the classes throughout the day and an Awards Evening with cocktails and champagne. On day two, some of the world’s most sought-after luxury brands take centre stage, with live watchmaking classes, talks with fashion and design luminaries and a host of luxury shopping boutiques. Day three welcomes a collection of the latest supercars into the venue, lining up alongside the London Concours’ existing selection of vehicles.

The London Concours is famed not just for its displays, but also for its atmosphere. For 2021, the event welcomes a host of new food and drink partners, as well as all-new hospitality experiences, including live mixology, and a Veuve Clicquot drinks evening on each day of the event.

Andrew Evans, London Concours Director, said: “As the London Concours continues to evolve, we’re always looking for ways to develop a show that’s perfectly in tune with our audience’s wants and needs. The message we’ve received loud and clear, both from partners and visitors, is that there’s demand for even more of the luxury, supercar and hospitality elements of the show, which is exactly where we’re focusing for 2021. We’ve always created the London Concours around the idea of an automotive summer garden party and next year, more than ever, London Concours will be a party to remember.”

The London Concours takes place from 8-10 June, 2021. Tickets are available here with 20% off using the code LCEARLYBIRD21

Pirelli Elect

The Porsche Taycan is the first car to use Pirelli Elect tires.

With low rolling resistance to increase autonomy, decreased road noise, immediate grip that puts the power down for a quick getaway and a special structure to support the weight of a battery-powered vehicle, Pirelli Elect tires are changing the game.

They are developed specially with leading car manufacturers to meet specific technical requirements of and be compatible with electric and plug-in hybrid vehicles.

The Elect marking, which was launched at the Geneva Motor Show in 2019, is the distinguishing factor. It is available as original equipment for the most modern cars.

The new P Zero Elect was developed by Pirelli’s own engineers for the Porsche Taycan, and they capitalize on the already staggering performance.

Pirelli’s perfect fit philosophy was the baseline for the tire, and the compound, construction and tread pattern suit the Taycan to a tee.

Even with the power and low-down torque of the Taycan, the Pirelli tires give the driver autonomy, grip and reduced noise, enhancing drivability and perfecting safety.

All drivers of Taycan can now feel comfortable with tires designed with fully electric cars in mind. 

Pirelli has also created Elect versions of their Winter Sottozero 3, Scorpion Winter and P Zero Winter for all of the laws mandating winter tires in many different countries. The P Zero Winter is available in 19-inch and 20-inch sizes.

Winter tires are recommended for those who put in a lot of miles in the cold or simply want the best performance in harsh conditions.

When temperatures drop below 44 degrees, summer tires are unable to perform to their maximum capabilities. Winter tires are softer, allowing them to work even when temperatures drop below zero, providing secure braking.

To learn more, you can click right here.

PORSCHE ARISES VICTORIOUS AGAIN

PORSCHE’S FIRST LE MANS 24 HOURS VICTOR WINS AGAIN AT CONCOURS OF ELEGANCE 2020

  • Concours of Elegance has wrapped up its most memorable event to-date, featuring the greatest ever line-up of collector cars gathered in the UK
  • A Porsche 917 KH, driven by Richard Attwood and Hans Herrmann to Porsche’s first ever victory at Le Mans in 1970 was crowned as the event’s ‘Best in Show’
  • Awards were also given by decade, with the first ever production Land Rover winning the ‘40s and an Alfa Romeo 6C 1750, driven to victory in the Mille Miglia in the ‘20s
  • The Club Trophy presented by the Royal Automobile Club and supported by Classic and Sports Car was awarded to a Messerschmitt KR200
  • A number of cars made their UK debut at the event, including the Ineos Grenadier, Brabham BT62R and the one-off commission Aston Martin Victor
  • The Gooding & Company ‘Passion of a Lifetime’ auction broke world records, including the highest price ever for a Bugatti and a Lamborghini Miura
  • The Concours of Elegance will return on 3-5 September 2021


The Concours of Elegance, presented by A. Lange & Söhne, is celebrating its most memorable running yet, as the first international concours d’elegance event in over six months welcomed the most incredible line-up of collector cars ever gathered in the UK. The ‘Best in Show’ award, voted by the owners of these cars, went to the Porsche 917 KH driven to victory in the Le Mans 24 Hours race in 1970 – Porsche’s first win at the event.

The quality of the cars this year was more spectacular than ever, thanks to the commitment of the event’s Steering Committee and car curation team. Greeting visitors as they emerged from Henry VIII’s former home and into the Fountain Gardens was a special Ford vs. Ferrari display, paying homage to some of Le Mans 24 Hours’ most famous racers. Among them was a Ford GT40, a Ferrari 250 LM, 365 P2 and a stunning Ferrari 250 GTO. And that’s even before reaching the main line-up of concours vehicles.

The Best in Show-winning 1969 Porsche 917 KH, was a crowd favourite throughout the event, with its imposing design and incredible backstory. In 1970, Hans Herrmann and Richard Attwood drove this very same 917 KH (short-tail) with start number 23 and in the world-famous red-white Salzburg design to the first of (so far) 19 overall wins for Porsche at the circuit. The 917 was Porsche’s first time in the league of immensely powerful, large-capacity racing cars. Its 580bhp 4.5-litre 12-cylinder engine set new standards, and is still legendary today. In a fortuitous coincidence, the winner of the event’s all-new ‘Junior Concours, sponsored by The Little Car Company’ Best in Show prize went to a petrol-powered three-quarter scale replica of this very car, named victorious against 10 other scale children’s classics. 

Awards were also given out for different classes and eras.  Once more judged by the owners of the Main Concours cars, the winners included the very first production Land Rover – making its debut following an enormously detailed restoration – and an Alfa Romeo 6C 1750, famed for its Mille Miglia win in the 1920s. 

Outside of the main Concours of Elegance cars, nearly 1000 other models parked at Hampton Court Palace for the weekend, including a collection of Future Classics, from a Porsche 911 Reimagined by Singer to a Bentley Continental GT No.1 Edition. Despite the quality on display, there could really only be one winner: the Aston Martin Victor. This one-off commission is the most powerful road-legal naturally aspirated Aston Martin has ever produced, boasting 836bhp. With styling inspired by the 1980s Vantage, the mechanicals are thoroughly modern, comprised of race-ready powertrain and chassis components and lightweight carbon fibre.

Also on display were some of the finest examples from the UK’s most prestigious car clubs, as part of the Club Trophy presented by the Royal Automobile Club and supported by Classic & Sports Car. A panel of expert judges, including HRH Prince Michael of Kent and Classic and Sports Car editor, Alastair Clements, deemed a Messerschmitt KR200 to be the best on display. Powered by a two stroke 191cc Fichtel & Sachs engine that produces a modest 9bhp, the Messerschmitt wasn’t the most powerful car in the Concours, but its charming design and excellent condition won over the judges. It will now take its place among the main concours cars for the Concours of Elegance 2021, which is already scheduled to take place from 3-5 September, as part of a special tenth running of the event. 

Our Car Club displays, sponsored by Classic & Sports Car, formed a line-up of individual marques around the perimeter of the Garden, including the Jenson Owners’ Club, Alvis Owners’ Club, XK Club, E-type Club and more. Each day the Classic & Sports Car editorial team picked their favourite, awarding a Lotus Eclat – owned by its current custodian for more than 30 years – and a Jaguar XK120 Roadster, finished in a striking bronze. This very same XK120 also caught the eye of the Jaguar Trophy judges, winning the top prize from a line-up of gathered E-types, XKs and more.

On Sunday 6th September, the Concours of Elegance welcomed in a line-up of distinguished Bentley models throughout the ages, each competing for the event’s Bentley Trophy. A judging panel, led by Giles Crickmay of Frank Dale & Stepsons, picked out a Bentley 4.25-Litre Streamlined Drophead Coupé, first owned by Bentley Boy and one-time Bentley Chairman Woolf Barnato. Presented in near-perfect condition, the body is said to be finished in the colour of Barnato’s wife’s favourite dress.  

Newly introduced for this year’s event was the Bridge of Weir Leather Design Award, picked by a committee of automotive designers gathered by the Scottish company. The stunning 1938 Bugatti Type 57 Atalante Coupe by Gangloff, with its unique body and black over purple paintwork was recognised by the judges for its outstanding design and innovation.

Gooding & Company also hosted its first sale outside of the USA at the Concours of Elegance, with a display of the lots hosted within the Tudor Courtyard of the Palace. One of the most significant vehicle collections ever gathered for sale was crowned by a Bugatti Type 59 from 1934, previously owned by King Leopold. In a record-breaking sale, this highly original car set the highest price ever for a Bugatti at auction, achieving £9,535,000. A Type 35C sold for £3,935,000 and a Type 57S Atalante for £7,855,000, setting respective records for these models. The auction also included the highest price ever for a Vauxhall 30-98 and the highest price ever for a Miura, as the SV Speciale sold for £3,207,000.

The main vehicle features were complemented by line-ups from the world’s greatest classic car specialists and car manufacturers, many of whom were displaying cars at the event for the first time. Aston Martin showcased its latest range, as well as the debut of the one-off Victor, while Ineos paraded its all-new Grenadier with a collection of rugged off-road legends. Jaguar Classic presented its continuation D-type in a bespoke two-tone colour scheme while, at the other end of the spectrum, Lotus was display its all-electric EVIJA hypercar and Brabham showcased its racing car for the road, the BT62R.

Outside of the automotive displays, Concours of Elegance was an occasion of pure luxury, with champagne provided by Charles Heidsieck, picnics by Fortnum & Mason, live stage interviews with Chubb Insurance, hosted by Jodie Kidd and a collection of art, jewellery and fashion displays. Presenting Partner, A. Lange & Söhne, showcased some of its latest intricate timepieces, including the Lange 1 Time Zone. 
 

The full list of awards:

Best in Show – 1969 Porsche 917 KH
Pre-1915s – 1904 Fiat Type 24/32
1920s – 1929 Alfa Romeo 6C 1750
1930s – 1930 Bentley 4.5-Litre ‘Blower’ by Gurney Nutting
1940s – 1948 Land Rover Model 80 #001
1950s – 1958 BMW 507
1960s – 1965 Ferrari 275 GTB Competizione Clienti
Post-1970s –1970 Ferrari 365 GTB/4 Daytona
The Royal Automobile Club Trophy – Messerschmitt KR200
Jaguar Trophy – 1950 Jaguar XK120 Roadster
Bentley Trophy – 1926 Bentley 4.25-Litre by Mulliner
The Junior Concours – Porsche 917
The Bridge of Weir Design Award – Bugatti Type 57 Atalante by Gangloff
Future Classics – Aston Martin Victor
Classic & Sports Car Club Display Award – Saturday: Jaguar XK120 Roadster
Classic & Sports Car Club Display Award – Sunday: Lotus Eclat
Classic & Sports Car Pre-90 Car Park Award – Saturday: Iso Grifo
Classic & Sports Car Pre-90 Car Park Award – Sunday: Mercedes 230 SL ‘Pagoda’

Green Car illustration done by Mina Tocalini of 360 MAGAZINE.

Tesla Hits $460Bn in Market Cap

Tesla Hit Over $460Bn in Market Cap, Seven Times More than Ferrari, Porsche and Aston Martin Combined

The coronavirus outbreak has affected many industries, but the automotive industry is among the hardest hit. After carmakers stopped production and dealerships closed showrooms amid COVID-19 lockdown, global car sales slumped worse than ever before. However, the luxury car market was generally less affected by the financial downturn caused by the coronavirus pandemic.

According to data presented by StockApps.com, the market capitalization of the world’s most valuable car company, Tesla, hit over $460bn this week, almost seven times more than Ferrari, Porsche and Aston Martin combined.

Tesla Market Cap Soared 513% Since January

The 2020 has been a fantastic year for Tesla (NASDAQ: TSLA), despite the COVID-19 effects on the global automotive industry. The company’s stock price surged by nearly 200% in the last three months and they’re up about 500% on the year, despite a 4.9% revenue drop in the second quarter of 2020.

One of the reasons for such a premium valuation is Tesla’s ability to convince investors that it’s much more than just an automaker, and plans to make its vehicles capable of deploying into an autonomous “robotaxi” ride-sharing service prove that.

In December 2019, the market cap of the world’s most valuable car company stood at $75.7bn, revealed the YCharts data. By the end of the first quarter of 2020, this figure rose to $96.9bn, despite the COVID-19 crisis. Statistics show Tesla market cap surged by 107% in the next three months reaching $200.8bn value at the end of June. At the beginning of this week, it jumped over $460bn, which is four times the IBM market cap. Since the beginning of the year, the Tesla market cap has soared by 513%.

Ferrari Market Capitalization Rose by $7.1bn in 2020

The disruptions of the COVID-19 pandemic caused a substantial hit to the Italian supercar maker Ferrari (NYSE: RACE), who was forced to close its factories for seven weeks. The Q2 2020 financial report revealed a 42% plunge in revenue year-on-year and halved shipment of vehicles due to both production and delivery suspensions.

The company also narrowed the range of its full-year profit guidance with the estimated revenue of more than €3.4bn, compared to previous guidance of €3.4bn to €3.6bn, and the adjusted earnings before interest, tax, depreciation and amortization of between €1.07bn and €1.12bn.

Nevertheless, the Italian luxury carmaker has performed better than most other car manufacturers and remains confident of a bounce-back in the second half of 2020 thanks to its strong order book.

In December 2019, the market capitalization of the Italian luxury carmaker touched nearly $41.2bn. After the Black Monday crash in March, this figure dropped to $38.7bn. However, the second quarter of 2020 witnessed an increasing trend, with the Ferrari market cap rising to $42.3bn in June. Statistics show the company’s market capitalization stood at $48.3bn at the beginning of this week, a 17% increase since January.

Porsche and Aston Martin Market Cap Plunged in 2020

While Tesla and Ferrari’s stocks performed well amid the coronavirus crisis, other leading luxury sports car manufacturers witnessed a plunge in their market capitalization since the beginning of the year.

Statistics show the combined value of shares of Porsche dropped by 19% in the last eight months, with the figure falling from $23.1bn in January to $18.7bn this week.

The financial results for the first half of the year revealed the German automaker’s sales decreased by 7.3% year-on-year to €12.42bn. The company recorded an operating profit of €1.2bn, while deliveries in the first six months of 2020 dropped by 12.4% globally to under 117,000 vehicles.

Statistics show Aston Martin (LON: AML) more than quadrupled its operating loss for the first six months of 2020 after a sharp fall in sales and revenue amid the COVID-19 pandemic. The British sports car manufacturer sold just 1,770 vehicles in the first half of the year, while total retail sales stumbled to £1.77bn, a 41% plunge year-on-year.

Moreover, the company’s market capitalization halved in 2020, with the combined value of stocks falling from $1.6bn in January to $760.2 million in August.

Porsche Spyder illustrated by Mina Tocalini for 360 MAGAZINE.

Bonhams Motorcar Auction

Bonhams 23rd annual Quail Lodge Auction is giving classic car collectors a virtual – but live – experience streamed directly from Bonhams’ Los Angeles saleroom on Friday, August 14. This platinum-grade auction will have all the components of a traditional auction with a live auctioneer taking bids from around the world, on the phone, online and by commission bid. The added advantage is that Bonhams’ international clientele can follow all the action as it unfolds from anywhere around the world.     

There will be a superb, curated selection of exceptional collectors’ motorcars, all of which will feature in a print and online auction catalog. ‘Virtual viewings’, in which clients from around the globe can schedule a video call with one of our specialists to examine a specific car in detail from front to back, will be offered in addition to the opportunity to see the motorcars in person by appointment at preview venues around the United States.       

1959 PORSCHE 718 RSK SPYDER

  • 1959 Bahamas Speed Week multiple First Place Winner
  • Ex-Bernie Vihl, raced by Bob Holbert
  • In the present ownership since 1974

1957 ALFA ROMEO GIULIETTA SPRINT VELOCE

  • One of 18 Sprint Veloce Zagatos produced  
  • Coachwork by Zagato
  • Mille Miglia eligible

1920 VAUXHALL D-TYPE TOURING

  • Coachwork by Jackson, Jones & Collins 
  • Eligible for many tours and rallies

Consign to the Quail Motorcar Auction,  Live from Los Angeles by 10 July 2020.   

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Geometric Tools illustrated by Mina Tocalini for 360 MAGAZINE.

Stratos Zero Supercar?

What would the Bertone Stratos Zero Concept look like today if it had made it past the prototype stage and into production? Casey Putsch and a Genius Garage alumni Peyton MacAllister will be coachbuilding a fully functioning modern day supercar that reflects the past and shows what the Bertone Stratos Zero could have been. The King Zero project, named in recognition of Putsch’s longtime YouTube channel sponsor AvalonKing ceramic coatings, will launch this summer and take to the roads sometime later this fall.

Casey and Peyton are going old school ditching 3D and clay modeling for full scale hand drawings to bring to life the epic build (see below). Given the one-off nature of this project, the body of the King Zero will be hand formed over a wire buck using thin gauge steel to create the body.  The use of a wooden buck was not considered since there will only be one Zero ever produced, for now. Watch the video detailing the build HERE.  

King Zero project will be using the suspension and frame from a Porsche Boxster and a BMW V12 to give it modern-day supercar performance, versus the 115 horsepower Lancia Fulvia V-4 in the original prototype. The dimensions for the King Zero will also increase. The original Stratos Zero was 33 inches tall (7 inches lower than a GT 40), 144 inches long with an 87-inch wheelbase.  However, given the Boxster’s 95.2-inch wheelbase the overall dimensions for the King Zero will increase 8 to 9% to provide more room for the V-12 and also its occupants. 

“We are hoping to pay tribute to the original masterpiece and art that is the Stratos Zero,” said Putsch.  “Our plans are to take it further to represent what a pure supercar should be with simplicity and a stick shift. The goal is to make a drivable supercar that gets back to the basics. I plan on driving it as much as possible and use it to teach future engineers.”   

Follow Casey Putsch: Instagram

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The Brumos Collection

The Brumos Collection today announced the official opening of a stunning new 35,000 square-foot interactive museum dedicated to the technology, innovation and historical significance behind some of the world’s finest automobiles. The new facility will be home to more than three dozen rare, historically acclaimed race and collector cars.

During a special event signifying this grand opening, Brumos also unveiled the newest member of this renowned collection, the iconic 1970 Gulf-liveried Porsche 917K driven by Steve McQueen in the legendary racing film “Le Mans.”

Widely considered the most famous Porsche 917 ever built, the historic racecar was initially used for Le Mans testing before being featured in the McQueen film. Housed in a barn for more than two decades, the 917K reemerged in 2001 and was full restored. This magnificent automobile was last seen publicly in 2017.

Also introduced to the collection today is a highly regarded 1968 Porsche 908 that conquered the Nürburgring. In the second track appearance ever for Porsche’s then-new 908, drivers Jo Siffert and Vic Elford tackled the notorious Nürburgring’s 1000 km in this yet-unproven model. Starting in the 27th position, Siffert guided the 908 to second at the end of the first lap and into the overall lead after the second lap, setting a lap record. This historic 908 persevered through a grueling 44 laps around Nürburgring’s 14-mile course, skillfully navigating a 1000-foot elevation change and 160 turns through the forest.

The Porsche 908 and McQueen’s 917K join a stable of more than three dozen hand-picked, truly remarkable vehicles spanning three centuries, providing museum guests with an up-front look at racing and automotive history.  The collection is highlighted by:

1972 Porsche 917-10

The first 917/10 was produced in 1971. This Can-Am Racer had a twin-turbocharged engine capable of 200+mph speeds at 1100 hp. Peter Gregg raced the car to a 9th place finish in the 1972 Can-Am Championship, followed by Hurley Haywood’s 3rd place finish in the 1973 Can-Am Series season. The Brumos Porsche 917-10 was the first race car to carry what has now become the iconic and recognizable white, red and blue livery with the famous Brumos Racing “sweeps.”

1914 Peugeot L45

Between 1912 and 1914, Peugeot made a handful of racecars with the world’s first dual overhead camshaft engines—the ancestors of all high-performance engines to follow. In the early 20th century, Peugeot racers ruled the scene with some of the sport’s greatest drivers: Jules Goux, the first foreigner to win the Indy 500; Georges Boillot, first winner of the French Grand Prix; and Italian driving ace Paolo Zuccarelli. Of those early Peugeots, this is one of only two that remain.

1979 Porsche 935

Peter Gregg won six IMSA Camel GT championships and scored 41 victories in the 1970s. In 1979, he won his final, and perhaps finest, season as he earned a record-setting eight wins and eight straight pole positions. The #59 Brumos Porsche 935 was Gregg’s last race car and is now believed to be the last remaining unmodified 935 still in existence.

The Porsche 935 was the final evolution of the legendary 911 Carrera as introduced by Brumos Racing in 1973. It is a 700+ HP, twin turbocharged racer capable of speeds in excess of 200 mph. The #59 Brumos Porsche 935 is shown exactly as it raced when it won the 1979 IMSA Championship, and is authentic in every detail, down to Gregg’s distinctive tartan seat upholstery. The car won 53 percent of the races it entered, carrying Peter Gregg to 20 percent of his total career IMSA victories.

1923 Miller 122 Grand Prix

Miller was the first American race car bought solely to race in Europe. This 1923 Miller 122 Grand Prix was driven by Bugatti racer Count Louis Zborowski, who raced it in England, Spain and France.  Returned to the United State 89 years later, this is considered one of the most complete surviving Millers.

A Unique Setting

In 1924, 16 years after the first Ford Model-T was produced, Henry Ford expanded production to a newly commissioned 165,000 square-foot plant in Jacksonville, Florida. The Brumos Collection is housed in a purpose-built facility whose meticulous design pays distinct homage to this part of Jacksonville’s automotive history.

From the moment guests enter the grounds, carefully crafted design details honor auto racing history. The guard rails along the roadways are reminiscent of the guard rails you would have found racing along the tracks of a bygone era; a board track walkway leads to the building entrance, and the surrounding brickwork pays tribute to the legendary Indianapolis Motor Speedway “Brickyard.”

“The Brumos Collection offers an exhibit of remarkable vehicles spanning three centuries, demonstrating the collaborations and rivalries that changed the automotive world,” said Executive Director Brandon Starks. “More than a technical tale, the exhibition reveals the very soul in these machines—cars inspired by their predecessors, with never-before-seen technologies developed by the hands of masters, tested in competition, and celebrated in history. Using interactive media, we’re able to bring these magnificent vehicles to life, providing guests with the opportunity to explore at their own pace.”

About The Brumos Collection

Located at 5159 San Pablo Road South in Jacksonville, The Brumos Collection welcomes visitors on Thursdays and Fridays from 10 a.m. to 3 p.m. For more comprehensive information, please visit: www.thebrumoscollection.com.

*Photo credit: Peter Harholdt

Audrain Auto Museum, 360 MAGAZINE

Audrain Auto Museum

The Inaugural Audrain’s Newport, a four-day car extravaganza hosted by Newport, Rhode Island’s Audrain Automobile Museum is set to be the East Coast’s first true motor week. The event, set for October 3 -6, 2019, will be a celebration of all-things automotive, luxury, sport and history. The chairman of this year’s Audrain’s Newport Concours & Motor Week 2019 is entertainment super star and automotive enthusiast Jay Leno, while Concours d’Elegance Chairman for 2019 is one of the premier automotive experts in the world and TV personality, Donald Osborne.

Featuring a world-class collection of over a billion dollars-worth of vintage and modern cars, the event offers ticket holders unparalleled access to some of the rarest automobiles in existence, including 12 vehicles on loan from General Motors’ Heritage Division, from a ’38 Buick Y-Job to a ’54 Corsair Concept to a 2003 Cadillac Sixteen. VIP ticket holders will get a closer look at Koenigsegg’s newest hypercar, the Jesko, a Bugatti Chiron Sport Glass Roof and a Porsche 356 Outlaw, customized by Rod Emory of Emory Motorsports. On Sunday, the Concours d’Elegance on will also feature a first-ever 30 Under 30 category to give enthusiasts age 30 years and younger the opportunity to showcase cars that have been built with $30,000 or less. Jay Leno and other car experts will serve as the judges.

Event sponsors are Aston Martin, Bugatti, Koenigsegg, Richard Mille and Porsche, among others, will also be on site throughout the 4-day celebration.

Vehicles participating in the Oct. 6 Concours d’Elegance will also have the opportunity to participate in the Tour d’Elegance. The Claiborne Pell Newport Bridge, which is celebrating its 50th anniversary in 2019 will be an integral part of the celebration. The Tour will start on the west end of the Pell Bridge and feature a staged participant photo on the bridge with a vintage aircraft fly-over. The Tour d’Elegance will then make its way along the scenic and historic Ocean Drive, making a stop for coffee and photos at Ft. Adams and conclude with a display of the participating cars on Bellevue Avenue.

Fine automobiles may be the focus, but Audrain’s Newport Concours and Motor Week will have it all. From fine dining pop-ups and exhibitions to shopping, tennis, golf and sailing to exclusive parties hosted in the Gatsby-esque mansions that populate America’s original luxury capital. Audrain’s Newport Concours and Motor Week will be held October 3rd – 6th 2019 and tickets are on sale now HERE.

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Top 10 Convertibles by Cars.com

Cars.com just announced its top 10 most popular new convertibles ranked by views on their Vehicle Detail Pages (VDPs).

  1. Chevrolet Corvette – Median Price on Cars.com ($71,644), Sales Rank (12)
  2. Chevrolet Camaro – Media Price on Cars.com ($37,707), Sales Rank (6)
  3. Ford Mustang – Median Price on Cars.com ($31,500), Sales Rank (4)
  4. Mazda MX-5 Miata – Median Price on Cars.com ($30,405), Sales Rank (2)
  5. Porsche 911 – Median Price on Cars.com ($136,395), Sales Rank (15)
  6. BMW Z4 – Median Price on Cars.com ($59,895), Sales Rank (11)
  7. FIAT 124 Spider – Median Price on Cars.com ($27,974), Sales Rank (13)
  8. BMW i8 – Median Price on Cars.com ($167,795), Sales Rank (18)
  9. BMW M850 – Median Price on Cars.com ($126,395), Sales Rank (20)
  10. Porsche 718 Boxster – Median Price on Cars.com ($76,030), Sales Rank (14)

Photo by Brian Wong