Posts tagged with "automobile industry"

Alfa Romeo x “Passione”

By: Emily Bunn

Love is in the air this Valentine’s Day with Alfa Romeo’s interactive e-book release, “Passione.” The Italian “Passione” translates in English to “passion,” inspired by Alfa Romeo’s roots in Turin, Italy. The brand’s iconic designs and craftsmanship over the past 110 years of automotive production have set Alfa Romeo apart, though the brand’s love for creating luxurious, beautiful vehicles has remained unchanged. Their new e-book looks to detail how key design elements have distinguished Alfa Romeo’s legendary automobiles, and how the company’s unparalleled approach has caught the eyes and hearts of Alfa Romeo fans, adoringly dubbed ‘Alfistis’, globally.

Upon opening the e-book, readers are met with a bold statement from Orazio Satta Puliga, Head of Alfa Romeo Engineering from 1946-1973.

“We are in the realm of sensations, passions, things that have to do more with the head than the heart.”

“Passione” looks to showcase the impressive history of Alfa Romeo, providing an exclusive look at renderings and sketches from AR’s designers at Centro Stile (Design Center) in Turin, Italy. The e-book looks to the past and future of Alfa Romeo, including ten chapters of diverse designs, timeless beauty, and Italian inspiration: “Italian roots”, “Heritage”, “Purity”, “Disruption”, “Red”, “Beauty Is Everywhere”, “Beauty and the Beast”, and “Design Melting Pot.” The informational text in the e-book chronicles the brand’s legacy, and is paired with beautiful imagery, inspired by 14th century Italian Renaissance art and design elements.

To learn more, read Alfa Romeo’s “Passione” e-book here.

Alfa Romeo DNA (sketches by Centro Stile)

Purity: Alfa Romeo Giulia GT (rendering by Centro Stile)

Beauty for everyone: Alfa Romeo 8C Competizione and MiTo (rendering by Centro Stile)

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Ted Allen illustration by Kaelen Felix for 360 magazine.

Ted Allen × Subaru

Subaru of America, the famed brand and subsidiary of the Subaru Corporation of Japan, is hosting an event to fundraise for the HIV/AIDS community across the nation. The COVID-19 pandemic has forced dramatic changes to all lives and brought devastating challenges to the restaurant community, as well as to the healthcare organizations who support people in need. Subaru’s annual restaurant-based fundraiser, Dining Out For Life hosted by Subaru, sends crucially needed funds to HIV/AIDS organizations in cities across North America. This aide represents Subaru’s commitment to extending beyond the automobile realm to be an active and ethical member of communities.

Chopped! host Ted Allen joins with Subaru of America, Inc. in their continuing support for Dining Out For Life, and invites the public to join Allen and guests on Instagram Live on Thursday, September 24, 8:00-9:00 p.m. EDT, for a spicy, clean-food, cooking demonstration. The event will also be hosted by New York-based, award-winning Chef Ric Orlando, as well as conversation with Designer/HIV Activist Mondo Guerra, and actor/author, Pam Grier.

To join the event, go to @Subaru_USA. The nearly 3,000 restaurants that participate in Dining Out For Life need support now more than ever. On September 24, dining out and take-out events will be happening in several cities across the country: Oakland, California; Birmingham, Alabama; Chicago, Illinois; Louisville, Kentucky; Alaska; Minneapolis, Minnesota; and Seattle, Washington. Many more regions will hold in-person and virtual events in October and through December. Visit your community’s page on diningoutforlife to find participating restaurants and to support your community. Another way an individual can help is to reach out to the HIV/AIDS Service Organization that produces Dining Out For Life in your community to see how one can help the people they serve during the COVID-19 pandemic.

Last year, with support from Subaru of America, Inc., more than $4.2 million dollars was raised from a single day of dining in 60 cities coast to coast, the most funds raised since the event began in 1991. “A commitment to caring for the people in our communities is integral to our Subaru Love Promise, and our longstanding partnership with Dining Out for Life is a shining example of the importance of supporting causes that matter,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We are proud to help raise awareness and funds to fight against HIV/AIDS and benefit those who are impacted in our local communities.”

Funds raised through a city’s Dining Out For Life event stay in that region to provide HIV care, prevention, education, testing, counseling and other essential services to people living with or impacted by HIV/AIDS. This event, hosted by Subaru, truly represents the best of both worlds in supporting local communities in more ways than one.

PIRELLI: FOUR TIRE MAINTENANCE TIPS TO RESUME DRIVING SAFELY

If your car has been standing for a while, it is worth checking the tires to make sure you can get going again safely. There are some checks you can carry out by yourself, but others are best done by a tire specialist.

Pirelli’s experts recommend in particular:

1. Checking tires visually to see if there are any lumps or deformations caused by the car standing still for a long time, or by the weather conditions. Check also for damage, cuts, abrasions and the tire bulging – and ensure that the valve caps are tight.

2. Checking tire pressures, also the spare tire, ideally at a tire dealer with professional monitoring equipment. This helps guarantee optimal performance and safety, as well as the correct rolling resistance to enhance fuel economy.

3. Tire wear to be above the legal limit of 2/32″ tread depth. This can be checked using the tread depth indicator on the tire itself.

4. Paying close attention to any vibrations could be felt through the steering wheel after the car has been standing for a long period of time. If these don’t go away after the first few miles, get the car looked at by professionals as soon as possible.