Posts tagged with "passionate"

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand

HACK Is Here To Help

Hack, a full-stack laptop designed to teach kids to code by enabling them to hack games, settings and apps, is announcing the launch of its pre-release beta.
Hack is the only laptop designed for everyday use that has a unique superpower – the benefit of inspiring kids to learn how to Hack. Using the flip-to-hack feature, kids can edit parameters, immediately see their changes and develop familiarity with basic coding in an authentic and safe environment. Built on the Linux-based Endless Operating System, kids access source code and use a real sandbox for learning how to code.
The award-winning ASUS laptop comes with all the apps and tools families need for everyday use, including Chrome, Calculator, Skype, Office Suite, Scratch, Spotify, Steam and more. Recognizing that many parents are eager to introduce STEM to their children and give them a computer of their own, Hack is a dual-purpose laptop great for everyday use and STEM education, for $299. What’s more, it is a safe, ad-free and virus-resistant computer with parental controls. Hack is the screen time that parents should feel good about for their kids.
“As a parent and passionate tech executive I am excited to empower the next generation with digital literacy, creative problem-solving skills and an understanding of how to engage consciously with the world. In turn, we hope to enable and inspire children to create innovative and exciting opportunities for themselves and others,” stated Roberta Antunes CEO of Hack.
Hack characters, based on computer science luminaries including Ada Lovelace and Mary Jackson, guide players through immersive adventures and provide them with new coding challenges every month. For $9.99 per month, Hack families will access an unfolding adventure story and learning quests, and hackable levels that unlock as the player’s skills improve. As the child evolves, so does the product. The first 12 months of the content subscription are free for launch customers.
To participate in the Hack beta, visit hack-computer.com and signup for the waitlist. Pre-orders for the public release on January 24th are also available on Amazon.

Katori Walker Shares Powerful 1 Minute of Your Time EP

A lot can happen in the span of one minute.

Knowing this, buzzing Pasadena, CA rapper Katori Walker manages to send a powerful, passionate, and provocative message in under sixty seconds on his appropriately titled new surprise statement, 1 Minute of Your Time EP (Capitol Music Group).

Get it here.

This impactful collection sees him spit with a level of intensity rare in today’s rap game. He places a magnifying glass on a myriad of issues within modern society in the hopes of a positive turnaround. Amidst a tumultuous climate, all it takes is one minute to speak up and make a change he proves that with the new body of work.

Check out the full tracklisting below.

1 Minute of Your Time arrives on the heels of this Spring’s Ignorance  EP. It earned early acclaim from The Fader, XXL, and more. Additionally, Ormoni leapt past the 1 million-mark on Spotify.

Give Katori Walker 1 minute of your time, and he’ll undoubtedly leave a lasting impression.

Rap music can affect more than the culture; it has the power to change the world. Just ask Katori Walker. He picked up a mic with a purpose in 2017. Clocking in at barely 10 minutes, his independent five-song Ignorance EP offered a powerful portrait of a gang-related gun violence following the murder of his brother Ormoni. The video Ormoni generated 4.2 million views as it surpassed 1 million Spotify streams in addition to being featured in Eminem’s Untouchable lyric video. It topped Spotify’s Most Necessary Playlist for four weeks in a row. Watch him make a difference in hip-hop and the world.

FUSE TV FUTURE WOMEN’S HISTORY MONTH

Women everywhere will rise to the top this March as Fuse celebrates Future Women’s History all month long. To mark National Women’s History Month, Fuse will honor today’s established and emerging women making waves in music, film, TV, digital, and other pop culture fields.

Coinciding with International Women’s Day, Fuse has announced the world broadcast premiere of She Started It, airing Thursday, March 8 at 8 p.m. ET/PT on FuseThe two-hour documentary provides a rare look into the ambitious and challenging lives of five diverse young women entrepreneurs in the tech field. Shot in Silicon Valley, New York, Vietnam, Mississippi, and France, She Started It follows these young women as they pitch their ideas, build teams, meet with investors, fail and find the inspiration to start again. Also featured in the film are women who have reached the top of their fields in tech, including several Entrepreneur Spotlights featuring women who have navigated and survived the challenges of Silicon Valley, and are inspiring other women along the way.

Also announced today: Girls in Tech and Girls Who Code, two technology, female-forward non-profits are uniting with the network as part of the premiere. Girls in Tech, a global organization focusing on the engagement, education and empowerment of girls and women who are passionate about technology, and Girls Who Code, which works to close the gender gap in technology, will both serve as a resource for the Fuse audience, and encourage more women to pursue careers in the tech field.

And Fuse is kicking it all off on Thursday, March 1 with a series of short form videos featuring Young M.A, Tinashe, MILCK, Jessie Reyez, Halsey, and Camila Cabello which will roll out during the month. Also airing on Thursday, March 8 at 10 a.m. is a Future Women’s History music block of fierce female artists including Dua Lipa, Sofi Tukker, and Halsey. The conversation will continue on Fuse.tv throughout the month, with editorial listicles highlighting up-and-coming talent who are making history now.

Learn more about Fuse programming by visiting http://www.fuse.tv/shows.

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