Posts tagged with "LGTBQ+"

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Ashlee Keating, 360 MAGAZINE

Ashlee Keating’s “YASSS”

If quarantine has you feeling down, popstar Ashlee Keating’s new single is here to get you dancing and make you say “YASSS.”

The Billboard chart sensation, dancer, songwriter, and actress’s newest song, “YASSS,” racked up nearly 150K streams on Spotify, and now the anxiously awaited music video is out.

“YASSS,” which is a single from her upcoming EP (set to drop this summer), is a fun pop/dance track that emphasizes the importance of self-confidence. With its upbeat sound and catchy lyrics, “YASSS” is the perfect quarantine dance party track.

Ashlee is highly regarded in the LGBTQ+ industry as a supporter and activist, and she wrote this song with her LGBTQ+ friends in mind – she wants to give them the confidence through her music that they give her when she performs.

“We’ve gone through some tough times during the last few months, and I wanted to do my part to try and bring hope and happiness through my art. The world needed a pick-me-up, and I wanted “YASSS” to be that. I hope that the lyrics encourage empowerment and confidence, and the uptempo beat will help people forget about their worries for a minute. Creatively, I wanted the video to be colorful, poppy, and most importantly, fun! I wanted people to hear it and feel inspired to get up and do that in-home work out, have that dance party in the mirror with themselves or their quarantine buddy, or just feel the positive vibes for a few minutes, to help make it through another day at home,” said Ashlee.

Preceding “YASSS” is Ashlee’s single “Hurt Me So Good,” which skyrocketed up the Billboard Dance charts to #8 within days and has more than 1 million streams on Spotify. Following “Hurt Me So Good,” Ashlee’s “Bad Mistake” was released as her #1 breakout song and held its own on the Billboard Dance charts for weeks.

Watch the “YASSS” music video here.

ABOUT ASHLEE KEATING

Born in Southern New Jersey, Ashlee is truly an Italian, “Jersey Girl” at heart. She moved to Los Angeles in her early teens to pursue her career. The songstress got her debut at just six years old, landing the lead role of “Gretl” in The Sound of Music on Broadway, where she starred alongside Richard Chambarlain in the National Tour. Shortly after, she played the leading role of Annie at the famous Walnut Street Theatre in Philadelphia, PA – to which she was no stranger to – she had previously played the role of Molly in the same play at just four! Ashlee would go on to be selected as a contestant to be on CBS Star Search – which then lead to her selection for a spot as Radio Disney’s “up and coming artist” on their Incubator Program. Ashlee has opened up for artists like Demi Lovato, Keke Palmer, and Raven Symone.

With all this under her belt already, Ashlee is set to become a household name within the next few years. Not just as a popstar, but as a brand, entrepreneur, actress, and philanthropist. When Ashlee isn’t busy traveling to world, attending fashion week, writing chart-topping songs, or participating in gay rights productions, she enjoys working out and makes sure to meditate daily to keep her sanity.

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