Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.
“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”
Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.
Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them. To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.
“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.
Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”
Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.
In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
Polestar Cars has just announced the formal pricing of the Swedish brand’s first pure electric car, the 2021 Polestar 2. The electric performance fastback has an MSRP of $59,900 in the United States.
The MSRP of the Polestar 2 is below state incentive thresholds in critical markets such as California and New York. Additionally, this price enables state rebates of approximately $2,000 in certain states*, for total tax incentives of up to $9,500 when combined with the federal electric vehicle tax credit.**
“We are quite enthusiastic to announce the U.S. pricing for the Polestar 2,” said Gregor Hembrough, Head of Polestar USA. “The MSRP is lower than we originally targeted, and will be extended to all of our current reservation holders.”
“With an online purchase option, lower pricing, considerable tax incentives, and production already underway, the Polestar 2 is well-positioned for a successful entry into the U.S. market,” continued Hembrough.
Polestar also announced option pricing for the Polestar 2 depending on which add ons someone hopes to add to the car. The performance pack comes in at $5,000 and the Nappa Leather Interior is priced at $4,000. The stunning 20-inch Alloy Wheels and the Metallic Paint Colors both come in at $1,200.
This vehicle is priced in the same range as the 2021 Tesla models that have been released. The 2021 Tesla Model Y is starting at $49,990 and the 2021 Tesla Model S is priced beginning at $69,420. The current average price for an electric car is around $55,600, so the Polestar 2 falls right on par with this average.
The Polestar 2 arrives with 408 hp and 487 lb.-ft. of torque, very powerful for an electric car. The vehicle also features all-wheel drive and a 78 kWh battery pack, which enables considerable EV range. The car has an MPGe of 96 in the city and 88 on the highway.
The Polestar 2 is also the first car in the world to feature a built-in infotainment system powered by Android, featuring voice command via the Google Assistant, Google Maps with EV charging support and app downloads via the Google Play Store. The car features innovative technology throughout. The interior of the hatchback is modern yet minimal creating an opulent feel for passengers.
The Polestar 2, which began production in late March, has already begun delivery to U.S. reservation holders in summer 2020. With a digital retail model, the Polestar 2 is available to purchase on Polestar.com.
In order to replace car dealerships, the brand will soon open physical retail showrooms—Polestar Spaces—where non-commissioned Polestar Specialists will be able to assist customers with product information and test drives. Polestar Spaces are designed specifically to allow people to explore the cars without the pressure of committing to a purchase. The first of these locations have opened in California and New York as of late summer 2020, and the next additional locations are currently set to open in Denver and Austin.
The Polestar 2 is available for sale in all 50 states and Polestar will announce lease and retail finance options for the vehicle in the near future.
In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, today released a multi-episode video series featuring Golden Globe winner Oscar Isaac. A champion for climate justice, Isaac delves deeper into Polestar innovations which aim to improve today’s society, and that of the future.
In partnership with The Wall Street Journal, “Making aNew” is a five-part mini docuseries which seeks the truths behind Polestar’s ethos and advancements in sustainability, electrification and performance. The video series is available to view today at www.polestar.com/us/making-anew.
“As the automotive world moves to electrification, important terms such as sustainability and clean energy are becoming generic slogans with diminished meaning,” said Oscar Isaac. “After learning about the company, I feel better about driving a Polestar because the brand is transparent about how its cars are produced, accountable for its impact on the planet and taking action to truly offset the footprint of its vehicles.”
Since the launch of the brand in 2017, Polestar has become synonymous with the development of new technologies, harnessing refined performance and incorporating unconventional materials in the development of its vehicles.
More recently, the brand began publishing detailed climate impact reports of its electric vehicles as they leave the production line, aiming to be the most transparent company in the automotive industry. As a proof point of this pledge, Polestar has published a full lifecycle analysis of the Polestar 2 Electric Fastback, and will release its first annual sustainability report in March of this year.
“We are determined to be the guiding star for our industry, accelerating the shift to more sustainable mobility. Innovation, clean energy, circular materials and transparency are areas of particular focus. A great example of this is the use of blockchain to improve the accountability of our cobalt supply chain,” said Fredrika Klarén, Head of Sustainability at Polestar. “Collaborating with visible activists like Oscar, who are as passionate about carbon-neutrality as we are, will help raise awareness and understanding, paving the path for a more sustainable future.”
Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and retails its vehicles in ten global markets across Europe and North America, and in China.
Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 609 hp, 738 ft.-lb. and an electric-only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. Polestar 2 launched in 2020 with an all-wheel-drive electric powertrain that produces 408 hp and 487 ft.-lb., with a maximum range of 233 miles EPA (292 miles WLTP).
In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.
*All tax information is current as of April 15, 2020. Government incentives are for informational purposes only and subject to change without notice, nor are within Polestar’s control. Incentive programs are offered and administered by government agencies. Eligibility and availability vary. Visit your state program’s website for the most up-to-date information on availability and redemption requirements. Your eligibility for income tax credits depends on your personal tax situation. Polestar encourages consulting with your tax advisor for details.
**The IRS offers a Qualified Plug-In Electric Drive Motor Vehicle Tax Credit of up to $7,500 on the purchase of qualifying vehicles. This is not tax advice. Consult your own tax advisor for details.
This year, the spotlight of the world mobility stage has been firmly on Maserati and the Brand has entered a new phase in its history, guided by the audacity embedded in its DNA. A celebration of the past and a look to the future merge.
Today, the day of the Marque’s anniversary, Maserati celebrates its foundation and its history reaching back more than a century, and looks towards the future. Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish “Alfieri Maserati”, at number 1A on via de’ Pepoli, in the heart of Bologna, Italy.
“Maserati from A to Z”: a visual journey with a rapid flow of images making up an exciting story, recounting the Brand’s spirit and its constant striving for performance, innovation and exclusivity. The storytelling is timed to the beat of the alphabet and lists what Maserati has been and what it will be in the future.
“We’re starting from our roots to build our future,” Maserati CEO Davide Grasso underlines. “We’re proud to have shown that our present is guided by the audacity of those who look to the future with confidence, undaunted by difficulties. 2020 marked the start of a new Era for our Brand and, now as never before, we need to be authentic and to return to our Marque’s timeless values to face the challenges that await us with our energy undimmed. For Maserati, this is a time to build our future.”
Maserati Brand Movie
The film, “Maserati A-Z”, is a celebration of the Brand. A short film that highlights all the various factors behind Maserati’s audacity. The storytelling is punctuated by the letters of the alphabet and is the perfect representation of the Brand’s past, present and future.
In 4 minutes, the film features over 30 vehicle models and a modern, eclectic cast, which convey a timeless spirit through imagery with a strong visual impact. The Soundtrack is a special “Maserati Mix” of the iconic “The Chase” by Giorgio Moroder.
The Maserati Alphabet: the alphabet of audacity
A – Alfieri
B – Bora, Boomerang, Biturbo
C – Customize
D – Design
E – Electrification
F – Fast
G – GranTurismo
H – Heartbeat
I – Innovation
J – Just one Look
K – Keep Dreaming Big
L – (True) Love
M – Made in Modena
N – Nettuno
O – Original
P – Passion
Q – Quattroporte
R – Rebel
S – Sound
T – Trident
U – Unorthodox
V – Visceral
W – Winning in Style
X – Xtravagant
Y – Yours Forever
Z – Zooming into the Future
The Maserati Alphabet is a celebration of the past, present and future of the Trident brand. The hero film showcases the many diverse elements that make Maserati so audacious, ending with a roll call of our future models. Z stands for “Zooming into the Future”: the Brand is set to take centre stage with revolutionary new cars, innovations and projects. The focus is already strongly on the future.
As of late, 360 was able to spend some time with the newly reimagined Rolls-Royce Ghost at the illustrious Fairmont in Austin. Prior to our arrival, the staff and media representatives all tested negative for COVID-19.
Our room at the Fairmont was spacious and we had a gorgeous view of the city. The hotel was filled with modern art and had a number of amenities available for our enjoyment, including an outdoor pool which was fitted with chaise lounges alongside large cabanas which illuminated at night. The hotel compliments Austin’s identity as a city on the rise, and the Rolls Royce New Ghost is similarly ascendant. Both have been reimagined for an elevated, excellent future. Full of innovation and prosperity. During this event, we were ecstatic to be in the presence of friends, colleagues and advanced automotive architecture, and to be doing so safely. It was gratifying to come together and experience the Ghost’s artistry during this prolonged time of uncertainty.
The Rolls Royce New Ghost was designed with a client-centered approach and with technological advancements to drive with ease. It has been termed “future-focused with a minimal aesthetic.” CEO Torsten Müller-Ötvös describes this model as “the most technologically advanced Rolls-Royce yet.” It is offered in a variety of colors including Arctic White, Salamanca Blue, Tempest Gray and Gunmetal Gray. 360 had the experience driving Artic White, an electrifying yet brilliant shade certain to capture the attention of all.
360 Magazine President, Vaughn Lowery, said, “This vehicle is for an obsessive perfectionist, it’s a driver’s car – ergonomically fabricated for those who enjoy to drive or be driven.”
A team of specialists, engineers and craftsmen researched Ghost clients’ interests, opinions and taste patterns to meet drivers’ preferences. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke said is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”
Starting in the front, the bonnet has been lowered and tested for aerodynamics, which gives it a new look. The Spirit of Ecstasy hood ornament can be lowered or raised using controls from the driver’s seat, perfect for that personalized touch. The New Ghost’s dashboard is lighter than that of the first model, giving the vehicle an overall more spacious feeling. It features hundreds of illuminated lights that resemble a constellation surrounding the Ghost nameplate, lighting up an evening like stars do a night sky.
The interior contains open-pore wood accents, which create a relaxing and serene experience. The headliner is adorned with celestial fiber optic lights, which can be dimmed or brightened from the driver and passenger seats. Occasionally, you might catch a streak of light that mimics a meteor. It is truly a one of a kind visual experience.
The trunk is power-operated, completely carpeted (even under the lid) and provides ample space to store any and all belongings.
The 2021 Ghost is a new and improved style of its 2010 predecessor. Engineers combined dynamic highlights from the portfolios of numerous types of cars into this edition. It was formulated to remove as much energy transfer as possible from the road into the body with the goal of creating a smooth ride.
The Ghost was built with sound absorbing materials which reduced the level of noise inside. Touch enabled media screens fold in and out automatically from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back. Wooden trays emerge as well, ones that can be used with or without screens.
A bespoke audio design allows passengers to use dials on the rear doors to control the stereo volume to their preference. Beyond this, the back seats have headrest pillows and individual controls that allow you to move forward or backward, and design the back of the seat to your desired level of comfort. There is also a refrigerator located behind the center console in the rear seats, perfect for storing beverages on the go and the definition of opulence behind the wheel.
The inclusion of USB-C ports is another phenomenal addition, as well as the wireless charger in the arm rest. Though there is no AI system such as Amazon’s Alexa or Apple’s Siri, the tech was on-demand and had a hands-free bluetooth function, a wireless hotspot, and Rolls-Royce Assist at your beck and call. Rolls-Royce Assist connects to an emergency services call center if necessary.These are the standard technical features for the New Ghost, but each Rolls Royce can be configured to its unique driver to make it “a motor car that is yours, and yours alone.”
The New Ghost’s all-wheel drive and all-wheel steering makes driving easy, regardless of road conditions. The car is planted firmly to the ground and corners very well. It was built on Rolls-Royce aluminum spaceframe architecture, which has been adapted to make way for advancements. The steering is much stiffer and more precise than that of the first Ghost, and the braking is more powerful.
The Planar system increases agility through the Wishbone Damper unit above the front suspension assembly, which creates a secure and effortless ride; the Flagbearer system, which uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface; and the Satellite Aided Transmission, which uses GPS data to pre-select the optimum gear for approaching corners.
Furthermore, the New Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically, which made for an easy entrance and exit. Engineering Lead Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”
The iconic Rolls-Royce logo on the wheels is weighted so that it is always facing upright. Also, the key color is customized to match the accents of the car, a note that will be appreciated by any driver looking for a personal touch. Other notes in the interior include the inside of the doors being completely leather and having an embossment of the Spirit of Ecstasy. A button on the rear doors allows passengers to shut them automatically from the inside, and a tap of the door handle will close them from the outside. There is also a hidden umbrella that pops out from the rear doors when needed.
With so many refined and client-centered designs, it is no wonder celebrities like Beyoncé and Floyd Mayweather have strong connections to the moniker. Beyoncé has her own 1959 Silver Cloud Rolls Royce convertible. In her most recent project, Black Is King — the musical film available on Disney+ for her 2019 album “The Lion King: The Gift” — the artist sits atop the hood of a cheetah print Rolls Royce to match the catsuit she is wearing in the scene. The boxing legend similarly showed off his automobile collection earlier this year, which includes at least six Rolls Royce’s. The Rolls-Royce is undoubtedly the most iconic brand in pop culture, including being the most mentioned brand in top-charting songs. The Ghost edition is particularly bold amongst Rolls-Royce’s many stars, and anyone seeking to solidify their luxurious lifestyle need look no further for their ride.
Experiencing this sophisticated and sleek model awoken all of our senses during this challenging time of introspection. The presence of beauty and craftsmanship gave us a feeling of hope as well as pride. Rolls-Royce has long set the bar on lavish vehicles, and the 2021 edition of the Rolls Royce Ghost is no exception. For those interested in a slice of the high life, the Ghost is the very definition of it.
In exciting automobile news, Pirelli is to exclusively equip the new McLaren 765LT. The two companies have been set on a mission to deliver as much performance as possible on dry-weather for the luxury British supercar company’s fastest-ever Super Series car to lap a circuit. The P Zero Trofeo R tire was chosen as the starting point for this latest collaboration; this tire is Pirelli’s best-performing track day tire and is entirely road legal. Now, the Trofeo R has been further refined in a joint effort from Pirelli and McLaren to meet the high-performance requirements of this latest car, following some intense work from Pirelli’s renowned research and development division. For drivers who are less inclined to use their cars on track, the Pirelli P Zero tires are also available.
Speed and Safety
The new McLaren 765LT announces its sporting intentions with a 765-horsepower engine that puts out 800 Nm of torque to deliver the ultimate in performance, as well as aerodynamics that place plenty of load through the bespoke P Zero Trofeo R tires. To meet McLaren’s need for a tire that is bespoke to the 765LT, Pirelli’s engineers have worked on the structure and profile of the tires.
Another fundamental element in achieving McLaren’s objectives was the tread pattern compound. The design of the tread pattern has been designed to guarantee the best possible road holding both in a straight line and through corners, reducing braking distances and maximising lateral grip. All this extra performance from the tires, allied with the innovative capabilities of the new 765LT itself, has allowed the car to go faster round a circuit than any other car ever produced in Woking.
Collaboration Between Pirelli and McLaren
The new P Zero Trofeo R created for the McLaren 765LT represents the latest tire born out of the long collaboration between Pirelli and McLaren, which also draws on the extensive lessons learned from motorsport by both companies. Every vehicle leaves the McLaren Production Centre with its own specific Pirelli tire, tailor-made for that particular car and distinguished by a distinctive ‘MC’ marking on the sidewall. Some of these tires are additionally equipped with other Pirelli technologies such as PNCS – Pirelli Noise Cancelling System – which guarantees maximum acoustic comfort inside the car.
Tesla Hit Over $460Bn in Market Cap, Seven Times More than Ferrari, Porsche and Aston Martin Combined
The coronavirus outbreak has affected many industries, but the automotive industry is among the hardest hit. After carmakers stopped production and dealerships closed showrooms amid COVID-19 lockdown, global car sales slumped worse than ever before. However, the luxury car market was generally less affected by the financial downturn caused by the coronavirus pandemic.
According to data presented by StockApps.com, the market capitalization of the world’s most valuable car company, Tesla, hit over $460bn this week, almost seven times more than Ferrari, Porsche and Aston Martin combined.
Tesla Market Cap Soared 513% Since January
The 2020 has been a fantastic year for Tesla (NASDAQ: TSLA), despite the COVID-19 effects on the global automotive industry. The company’s stock price surged by nearly 200% in the last three months and they’re up about 500% on the year, despite a 4.9% revenue drop in the second quarter of 2020.
One of the reasons for such a premium valuation is Tesla’s ability to convince investors that it’s much more than just an automaker, and plans to make its vehicles capable of deploying into an autonomous “robotaxi” ride-sharing service prove that.
In December 2019, the market cap of the world’s most valuable car company stood at $75.7bn, revealed the YCharts data. By the end of the first quarter of 2020, this figure rose to $96.9bn, despite the COVID-19 crisis. Statistics show Tesla market cap surged by 107% in the next three months reaching $200.8bn value at the end of June. At the beginning of this week, it jumped over $460bn, which is four times the IBM market cap. Since the beginning of the year, the Tesla market cap has soared by 513%.
Ferrari Market Capitalization Rose by $7.1bn in 2020
The disruptions of the COVID-19 pandemic caused a substantial hit to the Italian supercar maker Ferrari (NYSE: RACE), who was forced to close its factories for seven weeks. The Q2 2020 financial report revealed a 42% plunge in revenue year-on-year and halved shipment of vehicles due to both production and delivery suspensions.
The company also narrowed the range of its full-year profit guidance with the estimated revenue of more than €3.4bn, compared to previous guidance of €3.4bn to €3.6bn, and the adjusted earnings before interest, tax, depreciation and amortization of between €1.07bn and €1.12bn.
Nevertheless, the Italian luxury carmaker has performed better than most other car manufacturers and remains confident of a bounce-back in the second half of 2020 thanks to its strong order book.
In December 2019, the market capitalization of the Italian luxury carmaker touched nearly $41.2bn. After the Black Monday crash in March, this figure dropped to $38.7bn. However, the second quarter of 2020 witnessed an increasing trend, with the Ferrari market cap rising to $42.3bn in June. Statistics show the company’s market capitalization stood at $48.3bn at the beginning of this week, a 17% increase since January.
Porsche and Aston Martin Market Cap Plunged in 2020
While Tesla and Ferrari’s stocks performed well amid the coronavirus crisis, other leading luxury sports car manufacturers witnessed a plunge in their market capitalization since the beginning of the year.
Statistics show the combined value of shares of Porsche dropped by 19% in the last eight months, with the figure falling from $23.1bn in January to $18.7bn this week.
The financial results for the first half of the year revealed the German automaker’s sales decreased by 7.3% year-on-year to €12.42bn. The company recorded an operating profit of €1.2bn, while deliveries in the first six months of 2020 dropped by 12.4% globally to under 117,000 vehicles.
Statistics show Aston Martin (LON: AML) more than quadrupled its operating loss for the first six months of 2020 after a sharp fall in sales and revenue amid the COVID-19 pandemic. The British sports car manufacturer sold just 1,770 vehicles in the first half of the year, while total retail sales stumbled to £1.77bn, a 41% plunge year-on-year.
Moreover, the company’s market capitalization halved in 2020, with the combined value of stocks falling from $1.6bn in January to $760.2 million in August.
Rolls-Royce Phantom sits at the apex of the luxury world, gracing some of the most formative moments of the past century. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors. As the brand has evolved, so has the face of the patrons of Rolls-Royce Motor Cars and that face today is more and more feminine. Patronnes who sit at the apex of their business and industries. From Beverly Hills to Dallas, Miami, Austin, and Washington DC, these women excel as leading realtors, designers, jewellery magnates and personal services entrepreneurs. Their charitable efforts span an array of causes. Rolls-Royce captured each Phenom’s passion and personality alongside Rolls-Royce Phantoms in creating a visual gallery of their common excellence and Rolls-Royce and its dealers will kick off a series of local events to honor these individuals.
Like a Phantom, each of these owners have a commanding presence and have built their own success being the best at what they do. They never stay in one lane. They have aimed high and delivered for themselves and their community. Exhibiting elegance, presence, and compassion, Phantom Phenoms share a passion for their philanthropic efforts that make them stand out in their communities.
Martin Fritsches, President & CEO of Rolls-Royce Motor Cars Americas, commented, “Phantom Phenoms exhibit an aura of presence and power reminiscent of Rolls-Royce Phantom. Each of them has defined and achieved their own success, and we are honored they have chosen a Rolls-Royce motor car to help celebrate that success. We invite everyone to join us in applauding their success in business and their passion in giving back to their community.”
Rolls-Royce looks forward to the series of events this fall. Each event is designed to raise funds for a local or national charity supported by the Phantom Phenom. Events will take place when deemed safe given CDC guidelines.
As the co-Founder of a global design and strategy consultancy, Alexandra re-imagines a better future through strategic solutions and creative innovations. With this in mind, she founded Women Nation, a members-only private organization that establishes a synergy between its female members and nurtures sisterhood. The mission behind Women Nation is, through the empowerment of women, bridging gender disparity in corporations and governments. She is also a leading advocate for The Center for Child Protection, an organization spearheading the end of child abuse in Austin, Texas.
This visionary is hosting a two-part event. Rolls-Royce Motor Cars Austin will host a bespoke drive experience for her clients and friends in Austin. This two-part event will conclude with an intimate gathering in the Park Souto home that benefits the Center for Child Protection.
Rolls-Royce Motor Cars announced today that Rolls-Royce Motor Cars Orlando has been honored as the brand’s 2019 Global Dealer of the Year. This prestigious award was bestowed on the business for its work in delivering the best-in-the-world owner experience to Rolls-Royce Motor Car owners in Central Florida. Rolls-Royce Motor Cars Orlando, part of Fields Auto Group, was chosen out of 135 retailer dealers worldwide for its consistency in delivering a world-class luxury experience and helping lead the brand to the best performance in its 116-year history.
“We’re honored to be singled out as the best of the best from the most prestigious brand in the world,” said Dan Fields, Dealer Principal of Rolls-Royce Motor Cars Orlando. He added, “we’ve invested in a beautiful new home facility and the best luxury staff in Central Florida. We are focussed on one thing, taking care of our clientele at every step of their ownership experience. Our clients demand the best and to be chosen for this award is an affirmation of our team and our way of doing business.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “I am proud to announce the results of our annual Global Dealer of the Year Awards. I congratulate all the successful dealers, but especially Rolls-Royce Motor Cars Orlando – a professional, well-organized and high-performing team, with outstanding achievement in all key areas of the business. A worthy overall winner.”
The Global Dealer of the Year is awarded to the top all-around dealer delivering excellence in Sales, Service, Bespoke, Provenance and all areas of customer service. “It’s not about the biggest dealer, this award recognizes the best. The best in all areas of client service,” said Martin Fritsches, President & CEO of Rolls-Royce Motor Cars Americas. He added, “I’m excited that we have an American dealer as Rolls-Royce Motor Cars Global Dealer of the Year.”
Rolls-Royce Motor Cars chooses the dealer of the year after careful consideration of a wide range of criteria. As a brand that values the luxury ownership experience above all else, service and owner satisfaction are at the top of the list. The company also reviews sales and operational performance as well as client satisfaction. Every aspect of the Rolls-Royce Motor Car ownership experience is expected to be effortless. That begins with the initial commissioning of a truly unique and exclusive motor car with one’s retail consultant.
Rolls-Royce motor cars are sold in more than 50 countries worldwide through a global network of 135 dealerships. The world’s premier luxury name delivered 5152 Bespoke commissions in 2019. Each one of these commissions is handcrafted by the men and women in Goodwood, Home of Rolls-Royce in England. In addition to being the home to the 2019 Rolls-Royce Motor Cars Global Dealer of the Year, the Americas has remained the largest region for Rolls-Royce deliveries for the past six years. The brand has 44 retail partners in the region, including 37 in the United States, 4 in Canada and one each in Mexico, Brazil and Chile.
Cleanest Micro Environment Available in a Motor Car
When developing the latest generation of pinnacle luxury products, Rolls-Royce engineers sought to elevate the exceptional air quality within its existing motor cars to unprecedented levels of purity. By using the latest sensor and Nanofleece filtration technology, the marque has created the cleanest micro environment available in any motor car, further complementing the sense of oasis created by the design and material substance of its interior environments. The importance of protecting clients from harmful carbon and pollen particles, as well as viruses and bacterial contaminants, has been of the utmost importance to the marque and, since 2015, all Rolls-Royce motor cars have benefited from state-of-the-art air filtration equipment. For the new Ghost, which debuts in autumn 2020, this technology has been further developed to incorporate a full suite of hardware and software improvements, collectively known as the Micro Environment Purification System. Highly sensitive Impurity Detection Sensors have been introduced to detect ambient air quality, automatically switching fresh air intakes to Recirculation Mode if unacceptable levels of airborne contaminants are present. This channels all cabin air through a Nanofleece filter, which is capable of removing nearly all ultra-fine particles, viruses and bacteria from the Rolls-Royce’s micro environment in less than two minutes. Following the initial implementation of this technology, clients in future will be able to remotely pre-condition the micro environment within their Rolls-Royce via the vehicle’s app in preparation for their arrival.
Adient, a global leader in automotive seating, has sold its Recaro Automotive Seating business to Raven Acquisitions LLC, a Detroit based, privately owned investment corporation. The transaction was effective January 1, 2020.
Detroit, Michigan– Recaro Automotive Seating develops, produces and markets premium vehicle seats for OEMs and the aftermarket at three locations in Europe, the U.S. and Japan and employs approximately 425 employees. In fiscal year 2019, the business generated ~$150M in revenue.
With the new corporate structure, Recaro Automotive Seating will be able to focus on its core business – performance seats, ergonomic seats, and special applications – with shorter and faster decision-making processes allowing greater flexibility to better meet the requirements of the market.
The license agreement and therefore the right to use the Recaro brand on license for the development, production, and marketing of premium car seats is transferred to the new owners. The brand license is granted by Recaro Holding GmbH, Stuttgart/Germany, the holding company of Recaro Aircraft Seating and Recaro eGaming.
About Recaro Automotive Seating: Recaro Automotive Seating has three locations in Europe, the USA and Japan. We design, manufacture, and market complete seats representative of our core competencies of design, ergonomics, robustness, lightweight construction, and first-class workmanship, under the brand name Recaro. Recaro Automotive Seating offers passenger car seats for OEMs and the aftermarket, using the brand Recaro under a license of the Recaro Holding. For more information, please visit recaro-automotive.com
About Adient: Adient is a global leader in automotive seating. With 83,000 employees in 35 countries, Adient operates 220 manufacturing/assembly plants worldwide. We produce and deliver automotive seating for all major OEMs. From complete seating systems to individual components, our expertise spans every step of the automotive seat-making process. Our integrated, in-house skills allow us to take our products from research and design to engineering and manufacturing – and into more than 23 million vehicles every year. For more information on Adient, please visit adient.com.
About Raven Acquisition LLC: Raven Acquisition is a U.S.-based LLC formed by a former RECARO executive and TCE Enterprises, a family investment LLC with extensive experience in the automotive industry, including two other manufacturing companies. After closing of the transaction, working capital and long-term financing will be provided by Arctaris, a Boston-based impact investment firm working in partnership with leading banks, foundations, private companies and government partners with a focus on job creation.
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