Rolls-Royce Motor Cars is honored to present the next chapter of its Boat Tail coachbuilt commission—one of just three that have been, and ever will be, made.
The essence of Rolls-Royce Coachbuild is that each commission tells a story entirely unique and personal to its owner, reflecting their own history, tastes and sensibilities. With this in mind, Boat Tail, revealed at Concorso d’Eleganza, Villa d’Este 2022, on the shores of Lake Como in northern Italy, is a masterwork of restraint, sophistication, elegance and attention to detail.
Boat Tail is entirely hand-built, with the body panels fashioned from vast, single sheets of aluminum to create the distinctive outline inspired by the racing yachts of the early 20th century. In every respect, this remarkable motor car is entirely unique.
This Boat Tail design was commissioned by a patron whose family business has grown from his father’s origins in the pearling industry. Widely traveled, internationally educated and cosmopolitan in his tastes and influences, the client is an established patron of the arts, who additionally owns a sizable collection of classic and modern cars, housed in a dedicated private museum.
The foundation of the color is a shimmering blend of oyster and soft rose, with large white and bronze mica flakes adding a unique pearlescent quality that changes subtly under different light conditions. The contrasting cognac-colored bonnet, created specifically for this Boat Tail, contains fine bronze and gold colored aluminum mica flakes complete with a layer of crystal and iced matte clear coat, adding significant warmth and depth to the car’s appearance. The technical fiber lower sills of Boat Tail incorporate a rose gold woven thread.
The rear deck, which houses Boat Tail’s unique ‘butterfly-design’ hosting suite, is swathed in Royal Walnut veneer, inlaid with rose gold-plated pinstripes with a satin-brushed finish to ensure a sensitive and sophisticated appearance. The Royal Walnut was specifically selected by the client for its beautiful properties as it matures over time, a material that will gradually transition to the tonal properties of the cognac color. From above, one observes a harmonious balance and satin effect of the iced bonnet and tactile wooden rear deck, in contrast with the high-gloss front and side perspectives.
From the front, the Pantheon Grille, milled from a single, solid billet of aluminum, is graced with a Spirit of Ecstasy fashioned in rose gold.
The interior is a beautifully curated combination of perfectly matched cognac and oyster-colored leathers and Royal Walnut veneer, with rose gold and mother-of-pearl accents throughout. The leathers, complete with a pearlescent finish, accentuate the surfaces and forms of Boat Tail’s seats and interior design. The transmission tunnel is formed from Royal Walnut veneer with rose gold pinstripes, drawing a direct visual reference to the rear deck and adding a glowing warmth to Boat Tail’s interior.
The centerpiece of the dashboard is a timepiece made from mother-of-pearl, chosen and supplied by the client from his own collection; the fascia of which is pure and minimal in its appearance so as not to detract from the precious material. The same prized substance graces the control switches and instrument dials, creating a strong visual and material connection between the car, the owner, and his family heritage.
As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced as a one of one NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki and global brand storytelling agency [INVNT GROUP]™. The Lamborghini ‘Ultimate’ drop is the world’s first supercar 1:1 NFT, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.
For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the top model of the Italian luxury brand becomes a V12-powered plug-in hybrid. The lucky collector will be part of the brand’s iconic legacy and will have access to VIP utilities, which include exclusive virtual previews of future, limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual “Meet and Greet” with Steve Aoki and Krista Kim, plus other VIP benefits. There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come.
The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim, and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world. The sale will be hosted in a dedicated online auction by RM Sotheby’s, the world’s foremost collector car auction house.
“Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited innovators, looking out for unexpected projects and technological solutions”, explains Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special.”
Krista Kim is creating the visual artwork for the NFT. It will feature her infamous Mars House and her signature gradient work. Her gradients will also appear in the bespoke customization of the physical Lamborghini Aventador Coupé, made possible through Lamborghini’s Ad Personam program: “This Aventador is a legend; it is the first physical-digital supercar! When higher states of consciousness meet leading-edge technology and design, we see elevated beauty on another level. In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve, as he transforms the engine sound into a meditative vibe. I couldn’t be more excited to bring this vision to life in the physical car and NFT.”
Steve Aoki will provide the custom developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and will consult on the design of the NFT and physical car customization: “I’m honored to be partnering with Lamborghini and Krista Kim on this historic project! The drop signifies the ultimate intersection—where the physical world, digital art, and music come together as one. Every design element of this car is purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy—the vibe, the spirit, and the power.”
These three iconic brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, came together to creatively develop the NFT. “This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever. Our collaboration with Lamborghini, Steve Aoki and Krista Kim is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, notably, our innovation team out of Singapore, INVNT.ATOM; HEVĒ, our digital content studio; and our [INVNT GROUP] marcomms team.” said Scott Cullather, President and CEO [INVNT GROUP].
The NFT and exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby’s on April 19th at 6:00 PM CET/12:00 PM EST.
March 21st marked the first day of Spring in the Northern Hemisphere with day and night almost equally divided in half. Before the introduction of the ‘Architecture of Luxury’ with Cullinan, that was the day Rolls-Royce owners began to unfurl garage covers and prepare to ship their commissions back North. You can enjoy your Rolls-Royce motor car 365 days a year, 24/7!
But before we put the Winter of 2021-22 behind us, we wanted to share some highlights of Rolls-Royce in the snow
During the daytime, Rolls Royce Ghost is the most technologically advanced Rolls-Royce and reflects ‘Post Opulent’ design philosophy in rain, sunshine, or snow. At night, the alter ego Black Badge Ghost offers the same luxury with All-wheel drive and all-wheel steering for unprecedented poise and surefootedness.
The Ghost sports the world’s first Planar suspension system, significantly increasing agility and effortlessness. Equipped with hallmark 6.75-litre twin-turbo V12 engine, the car delivers 563hp and 627 lbf/ft. The Down-lit Pantheon grille discreetly illuminates Rolls-Royce iconography.
The Illuminated Fascia debuted featuring Ghost nameplates surrounded by more than 850 stars. The Rolls-Royce Cullinan was the first to introduce an All-Wheel drive into the range, allowing effortless travel. With the touch of a button, the ‘off road’ Cullinan raises 40mm allowing better clearance and more prowess. With the extraordinarily capable all-wheel drive system, and all wheel steering, the Cullinan is nimble and luxurious. The Black Badge Cullinan brings the darker, edgier image for exploring the nighttime. The “Shooting Starlight” headliner carries the nighttime into the cabin regardless of the weather.
The Daniel Ricciardo Edition 720S takes inspiration from the McLaren Formula 1 Driver, Daniel Ricciardo himself. The commissioned sports car was produced in a joint venture with the McLaren Sydney and corresponding Melbourne retailers.
George Biggs, the Commercial Executive Director of McLaren Automotive, raved about the uniqueness of the 720S, stating, “We’re delighted to see the first of this exclusive series arrive in Australia, as at home on the tarmac around Albert Park as its namesake Daniel Ricciardo. Complete with the Australian flag adorning the front haunches, this special edition model is the perfect celebration of our Perth-born racer – we’re excited to see it out on Australian roads.”
The creation of the 720S’ operates as a celebration of Ricciardo and his prized individualism. The limited series of three models aids reference to Ricciardo’s racing number, “3.” Color scheme for the 720s, too, reflects that of the McLaren Formula 1 2021 MCL35M race car, showcasing hues of Papaya spark and Burton blue.
Ricciardo spoke on the experience of driving for McLaren, saying, “One of the great privileges of driving for McLaren is getting behind the wheel of many of the marque’s exhilarating supercars and while each offers something unique, the 720S is the absolute benchmark.”
Other notable Ricciardo racing characteristics consist of the Carbon Fibre sills engraved with his signature, ‘One of Three’ devotion plates and his racing number “3” stamped onto the 720S dihedral doors.
About McLaren Automotive
Standing as pioneers and inventors of the world’s most pristine, high-performance sports cars, McLaren Automotive launched their corporation in 2010, now the largest section of the McLaren Group. The company generates each vehicle at the McLaren Production Centre (MPC) out of Woking, Surrey, England. Known for the esteemed selection of GT, supercar, Motorsport and Ultimate models, their designs span all around 85 retailers in 40 markets across the globe.
Rolls-Royce recently announced their latest inspirational piece, the Rolls-Royce Phantom Orchid. Designed specifically with Singapore in mind, the Phantom is extremely rare as just one singular model has been produced. Looking to the orchid for motivation, the team chose this reference to serve as a representation of beauty and strength. Serving as a withstanding focal point in the history of art, this marks the first instance of an orchid being incorporated into a Rolls-Royce commission. Exemplifying the attributes of elegance and glamour with a light but edgy flow comes to Rolls-Royce Phantom Orchid.
The new commission comes as a partnership with the Bespoke Collective and the withstanding Rolls-Royce team. This imperative duo saw the likes of top designers and artists coming together to create a work of art.
Michael Bryden, Lead Designer, Rolls-Royce Bespoke, spoke on the Phantom and how it came to its full loveliness. He stated, “[the] Phantom Extended, our pinnacle motor car, was chosen to be the ‘blank canvas’ for this commission. Our concept envisaged a balanced yet progressive design, which echoes the values of the Singapore region. The orchid is seen in many facets of Asian life, a reminder that the resilient adapt and thrive regardless of the evolving environment. Phantom is the only motor car in the world to feature the Gallery, a space that enables one to exhibit art, sculptures, or objects of self-expression in the sanctuary of Phantom’s interior. For Phantom Orchid, we collaborated with award-winning artist Helen Amy Murray to create a unique, hand-sculpted silk artwork. The delicate materials and techniques that were deployed in the creation of this piece are protected behind an application of pure glass, that runs uninterrupted across the fascia of Phantom. Finished in an elegant blend of Grace White, Havana and Smoke Grey with Dark Olive stitching, the interior evokes the calm and serene nature which is inherent to the character of Phantom.”
Through the association with Helen Amy Murray and her team, a new wave of work with Phantom’s Gallery has been generated. Their fresh and innovative design transformed the interpretation of a motor car’s presence.
Helen found creativity from the orchid, often referencing the Singapore Orchid, hence as to why the commission was constructed with the location as muse. She worked around the clock, totaling over 200 hours of subtlety refining her designs with her team of six.
The design came to initially through Helen’s hand drawings and sketches, before moving to a digital media that would ensure the success of the piece. Through the virtual enhancements, the team was able to print the art directly onto the silk crepe satin. More handwork came into play for the final part of the layout process, where they hand-molded the flowers to stimulate a 3D force.
Rolls-Royce Bespoke Designer Yohan Benchetrit worked his magic on the interior of the Phantom. He started with an orchid-motivated Picnic Table Inlay through the rear of the suite. Moving on, Bespoke treadplates were an addition that mimicked a like theme sans text to all who hopped into the motor car. Natural colors finished out the interior of the Phantom, adding to the luxurious experience imitated.
To add to the exclusivity of this Phantom, a distinct paint was crafted using advanced, modern paint technology. The color started with a base of Arctic White with a light tint of violet was laid over, motivated by the main inspiration for the piece, orchids. The addition of fine glass particles within the paint color establishes a dazzling aura.
2021 proved a record-breaking year for Rolls-Royce. The clientele of the long-time luxury brand grew even greater this past year, indicating the continued craftsmanship and extravagance of this beloved automaker.
Chief Executive of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, reflected positively on the achievement of the brand in 2021. Müller-Ötvös stated, “In what has been an unprecedented and unpredictable year, the House of Rolls-Royce has delivered the highest-ever annual sales results in the marque’s 117-year history. In 2021, we delivered 5,586 motor cars to clients around the world, having worked closely with clients to further expand the boundaries of creativity within our Bespoke Collective. This has resulted in some truly remarkable commissions.
“Rolls-Royce has once again demonstrated an innate understanding of craftsmanship, honing progressive and proprietary techniques amongst our highly skilled and talented team. Artisans continue to further the realm of Bespoke feasibility; precious and rare materials are used with ingenuity to create world-class examples of excellence in their field.”
With this powerful indicator of Rolls-Royce on the rise, 360 Magazine recaps the 2021 Bespoke highlights for Rolls-Royce.
The final collection of Wraith Kryptos was seen this past year, showcasing intricate and hidden ciphers throughout each car. Emphasis on hidden, each Wraith Kryptos is equipped with secret ciphers only a Rolls-Royce client could decipher, reminiscent of a rewarding puzzle.
These so-called “puzzles” found throughout the model were dreamt up and sent to the home of Rolls-Royce in Goodwood for review. Ultimately, sections of these riddles have been deciphered by cipher fanatics and Rolls-Royce clientele, but the final resolution remains unsolved.
Together, Rolls-Royce and Kengo Kuma combined the realms of extravagant automobiles and awe-inducing architecture to produce the Bespoke Rolls-Royce Dawn. This singular motor car emulates the feelings of glamour and opulence, much like the inspiration for the car of The Kita building in central Tokyo.
The overall design and aesthetic of Dawn will have drivers feeling as opulent as ever. With an exterior in the shade of Silver Haze, a silver-gray color, it mimics the appearance of The Kita’s structure. The shade of the exterior shifts when positioned in direct sunlight, illuminating a rich bronze shine. The outer style of the car comes complete with a silver hood and black coach line. Merging the interior and exterior is the open-pore royal walnut paneling showcased on the rear deck. This enhancement references the walnut paneling seen on ‘The Kita’s’ entrance lobby. The construction in this collaboration speaks to both companies’ eye towards detail.
Renowned for its purely lavish design philosophy, the Ghost Extended has a unique Bespoke trek. The Ghost Extended Urban Sanctuary prioritizes top material construction rather than aiming to make a bold statement. Inspiration for the automobile comes from a particular building within Shanghai’s Yu Yuan Gardens. The building has a unique ‘cracked ice’ effect on its wooden window shutters, emulated in the Ghost Extended through stitched panels in the seat inserts.
Regarding the detailed design intricacies of the Ghost Extended, the interior showcases a deep Navy Blue and Cashmere Grey color story. The colorway draws a distinctive and rare story whether one is driving themselves around or are being chauffeured. This chauffeur storyline continues through the reclinable Serenity Seating in the Urban Sanctuary. The easily reclinable seats make it seem as though one is taking a ride on a private jet.
Finishing off design elements, the Urban Sanctuary exterior is cast in gunmetal and jubilee silver, offset by a bold lime green coach line and wheel pinstripe. The edgy lime green color is showcased to mimic Shanghai’s nighttime neon lights.
Ghost Extended is the spitting image of the first-ever personalized Illuminated Fascia. This first-of-its-kind request came from the South Florida luxury collector, David Bartosiak. Mr. Bartosiak had a vision for his personal automobile, calling upon the Rolls-Royce Bespoke Collective. His request entailed the Illuminated Fascia to say ‘DREAM’ instead of ‘GHOST.’
He declared, “This wish speaks of the dream I had as a young boy, born under that beautiful night sky in 1983 in Vero Beach, Florida, the dream I instill in those around me every day, and the dream I hope my spirit carries on to the world when I’m gone.”
This incredible one-of-a-kind Starlight Headliner of Mr. Bartosiak’s features an astronomical alignment of the stars in the interior. The alignment references the sky over Vero Beach, Florida, on the day of his birth in 1983, as illustrated in 1,236 single fiber optic lights.
BESPOKE WRAITH IN PEBBLE PARADISO
Another specific commission came from a client based in Shanghai; she requested a rare Bespoke Wraith in the Pebble Paradiso blue color. The client referred to the automobile as her own “Shanghai seaside-inspired paradise.” The car features a hand-painted coachline in a Seashell hue, with a delicate orchid motif. This further exemplifies the client’s desire for sophistication combined with uniqueness.
The interior of the automobile showcases why the car is a true piece of artwork; a baby girl’s footprints are shown on the Piano White monitor lid. This enhancement references the client’s beloved, cherished daughter. The interior, too, has a two-tone design of Charles blue and seashell in natural grain leather.
A rare Cullinan was produced in 2021 to celebrate the United Arab Emirates’ (UAE) historic Golden Jubilee. The exterior of the car is polished to perfection in crystal over artic white, with a hand-painted double coachline, the upper line in hotspur red, the lower in fame green. The power of style was continued with a gold bullion coach line motif, the national flag in hotspur red, fame green, and black on the C-Pillar Motif, showcasing a unique double wheel-center pinstripe.
The interior illustrates treadplates that read ‘50th.’ The interior design mimics that of the exterior, with arctic white, black, and hotspur red leather, in contrast to a fame green contrast stitch of the UAE’s emblem upon each headrest. The showpiece of the car is the gold 50th-anniversary motif decked in the fascia, rear waterfall, and picnic tabletops.
CULLINNAN IN PIKES PEAK BLUE
Car enthusiasts Ben and Christine Sloss were in search of a Bespoke Rolls-Royce Black Badge Cullinan from Rolls-Royce Motor Cars Los Gatos.
A colorway typically not shown in Bespoke of pikes peak blue, the color references the Colorado hill-climb, a beloved experience of the clients. Pops of forge yellow spice up the color story in the hand-painted coachline, wheel-center pinstripes, and brake calipers, the Black Badge Cullinan showcases the use of the colors in the flag of Modena. The doors of the Black Badge Cullinan are embellished with Mrs. Sloss’ racing logo – a formal stiletto.
A once-in-a-lifetime collaboration saw Rolls-Royce and the House of Hermès come together to create a Bespoke Phantom for Japanese entrepreneur Yusaku Maezawa. Phantom Oribe is a motor car named mimicking the client’s world-class collection of ancient Japanese ceramics, Oribe ware. The client’s private jet was able to showcase the use of Rolls-Royce paint to create a matched set with the Phantom.
The interior is finished in Hermès Enea green leather. A first for Rolls-Royce, the door armrests, center, rear consoles and, most particularly, the signature headliner is equipped with the famed Hermès ‘Toile H’ canvas.
The Phantom Tempus Collection narrowed to 20 examples of Rolls-Royce Phantoms. A new edition of the Phantom notes the concept of time – how it goes and how it can ostensibly stand still.
The aesthetic of the design for this project hints at themes of time and the cosmos. One key theory imposed into the design comes from the pulsar, a mysterious astronomical phenomenon found only in the deepest sections of the galaxy. The pulsar is essentially a complex, white-hot star that sends electromagnetic radiation in pulses, hence making it a common suggestion of precise clocks through the universe.
The exterior of the Phantom Tempus Collection is dripping in a new Bespoke paint of kairos blue. The rich color symbolizes the uncertainty and deepness of space. To further the cosmos inspiration, the paint features jewel-like blue mica flakes that glint when caught by the light.
Another first for Rolls-Royce comes with the Phantom Koa – it is the first Rolls- Royce Phantom to use Koa wood. Koa wood is a unique species of tree only found growing in the Hawaiian soil. Inspired by car enthusiast Jack Boyd Smith, Jr. and his wife Laura, the car captures the essence of the tenderness and character of Koa.
Koa is guarded by state and national parks, and it only grows in Hawaii. The only way to harvest the wood is from private agricultural land, making it as rare as you can get. A Rolls-Royce Wood Specialist refers to the ability to find Koa as a ‘one in a million chance.’
Mr. Smith’s Bespoke commission took almost three years of cooperation to generate, but it is now a part of his collection of motor cars in the JBS Collection Museum.
Another limited collection, the Landspeed Collection consists of 25 examples of Black Badge Dawn and 35 of Black Badge Wraith. The creativity for the collection came from George Eyston’s noteworthy life and accomplishments. Hints of the landscape of the Bonneville Salt Flats, where Thunderbolt made himself the fastest man on Earth, are incorporated into the collection as well.
Throughout George Eyston’s life, he was awarded three major honors: the Military Cross, the Chevalier of the Légion d’honneur, and the Order of the British Empire (OBE). Each of these honors is prominent in the Black Badge Wraith and Dawn Landspeed. Clever easter eggs that reference the original medal ribbons are placed throughout the cars in the driver’s door, as it was made from the same Grosgrain weave silk of the medals.
Imagined with the essence of Moscow at night comes the design of the Black Badge Cullinan ‘Black and Bright’ by Rolls-Royce Motor Cars Moscow. The 2021 model of the Black Badge Wraith ‘Black and Bright’ was an elevated design of the model popular two years ago.
Found only at the Muscovite dealership, this narrow collection showcases five Black Badge Cullinans. Each car is available in edgy color combos of magma red, orange metallic, twilight purple, forge yellow, and turchese. Black Badge Cullinan’s Technical Carbon veneer is individualized to a corresponding color inlay design, while starlight headliner matches the exterior and interior highlights.
Coachbuilding is promised as a long-lasting feature of Rolls-Royce after the production of three Boat Tails amidst the contemporary coachbuilding development.
The process of coachbuilding is an extremely refined tactic of Rolls-Royce Bespoke, set aside for those who are looking to push the boundaries and seek change.
Boat Tail is a handcrafted creation, where bodywork and interior are produced with the client’s eye to exact requirements. A Boat Tail tells the story of Rolls-Royce’s deep history, while still offering a new, modern design.
The first of the three Boat Tails were exhibited at Concorso d’Eleganza Villa d’Este in October, 2021. The second will make its first appearance at Villa d’Este 2022.
The original TOK 258 was designed in a dark green color, in contrast to the trendy red shade that was showcased on Morgan vehicles during that time. The Plus Four LM62 combines the use of both timeless colors. Featuring a Heritage White hardtop, this color is available as a first for the model. Continuing to reference the commemorative Morgan is an LM62 graphics pack with roundels of the number ’29,’ and an LM62 rear badge, silver wire wheels, a Le Mans-inspired fuel filler cap and an arched back panel.
The interior of the model comes embellished with an LM62 metal plaque that highlights the car’s distinctive and rare structure. Another exquisite feature of the model stages an LM62 laser-stamped black saddle-leather door pulls and headrests stitched with the same LM62 graphic. Heated black leather Comfort Plus seats come adorned with horizontal pleating, perforated seat centers and matching stitch color, finishing off with leather wrapped seat backs.
If clients are interested in additional alterations to a Plus Four LM62, there is availability to include a soft-top hood, LM62 photographic build record and an LM62 accessory pack showcasing two-eared wheel spinners, a Moto-lisa steering wheel, headlight tape and a chrome interior rear-view mirror.
The Chairman and CEO of Morgan Motor Company Steve Morris spoke on the model, stating, “The 1962 Le Mans class-winning Morgan Plus 4 holds a special place in the hearts of Morgan enthusiasts, employees and owners around the world. It marked one of Morgan’s greatest motorsport achievements, the car covering more than 2,200 miles at an average running speed of almost 94mph, and triumphing – like David vs Goliath – over our bigger, and better funded, rivals of the time.
“With the Morgan Plus Four LM62, we pay homage to this famous vehicle and incredible moment in time, 60 years on. Limited to just 62 individually numbered examples, the bespoke touches and enhanced level of standard specification make these cars an enticing proposition for customers wanting a piece of Morgan history.”
Available now from Morgan Dealers worldwide, the Plus Four LM62 is offered in left- or right-hand drive, with the option of manual or automatic transmission. In the UK, it prices from £78,995. For pricing in other regions, check with your local Dealer.
“At a first glance view of the new Range Rover, drivers can grasp a new modern attitude from the reimagined SUV.” -360 MAGAZINE
The first ever Range Rover Leadership Summit brought together a wide range of accomplished entrepreneurs, athletes, business and entertainment innovators to examine the nature of contemporary leadership and to publicly debut the New Range Rover. The summit is inspired by the Range Rover owners that, too, are leaders among many fields.
Joe Eberhardt, President and CEO of Jaguar Land Rover North America talks about the summit, stating, “It was a very proud moment to bring together customers and some of the most inspiring thought-leaders today to talk about the evolving nature of modern leadership in celebration of the most compelling, elegant and capable SUV on the market, the New Range Rover. We’re also thrilled to be back in Los Angeles as its one of the top Range Rover sales markets in the world, and home to some of our most loyal and passionate customers, who were the inspiration for the Range Rover Leadership Summit.”
The New Range Rover prices from $104,000 in the US and is available to order now with deliveries beginning spring 2022. To find out more, visit LandRoverUSA.com.
The Range Rover Summit Programming and Participants
LEADERSHIP IN ATHLETICS
Host: Christian Murphy, Head of Enthusiast Brands, A+E Networks
– Lindsey Vonn, World Renowned Athlete
– Gabby Reece, Beach Volleyball World Champion
– Amber English, Olympic Champion Skeet Shooter
Host: Christian Murphy, Head of Enthusiast Brands, A+E Networks
– Mauricio Umansky, Founder & CEO, The Agency
– Kareem “Biggs” Burke, Roc-A-Fella Co-Founder and Entrepreneur
MODERN LEADERSHIP: SUSTAINABILITY
Host: Warren Webster, CEO, Atlas Obscura
– Andreas Fibig, Chairman & CEO, IFF
– Kathy Smits, SVP of Global Tourism, Los Angeles Tourism Board
– Kim Alter, Chef/Owner Nightbird Restaurant
LEADERSHIP UNDER PRESSURE
Host: Otto Bell, Chief Creative Officer for CNN
Panelist: Joanne Nowlin, CEO, Red Cross LA County
HIGH PERFORMANCE LEADERSHIP
– Keynote Speaker: Nora Tobin, CEO of Nora’s Naturals Coffee and Executive Performance Coach
– Otto Bell video interview with Sir Richard Branson
DIGITAL CULTURE: CHANGE LEADERSHIP
Host: Otto Bell, Chief Creative Officer for CNN
– Steve Beres, SVP of Streaming & Technology, HBO
– Lennard Hoornik, Chief Commercial Officer, Jaguar Land Rover
– Angela Courtin, VP of YouTube Marketing, Google
– Quynh Mai, Founder & CEO, Moving Image & Content
Introduced by Joe Eberhardt, President & CEO, Jaguar Land Rover North America
– Wyclef Jean, Musical Artist
– Thasunda Brown Duckett, President & CEO, TIAA
SOUNDTRACKS: FINAL THOUGHTS ON LEADERSHIP by Jon Acuff
ROLLS-ROYCE ANNOUNCES BLACK BADGE GHOST – THE PUREST BLACK BADGE YET
“After considerable internal debate, Rolls-Royce announced that it would create an officially sanctioned response to a new kind of client: a permanent Bespoke treatment to its motor cars named Black Badge. These products, which were launched in 2016, would be darker in aesthetic, more urgent in personality and dramatic in material treatment.
“In the five years since Black Badge became publicly available, this bold family of motor cars has come to symbolise the pinnacle of a new type of super-luxury product, setting in motion a shift across the wider luxury industry. Subsequently, nearly all luxury makers create products that seek to capture the Black Badge spirit.
“Today, we announce a product that represents a new kind of Black Badge motor car, one that seizes on the minimalist, Post Opulent design treatment that has recast the legend of Ghost but amplifies and subverts it with the application of black. Our most advanced motor car yet has been reengineered to characterise the alter ego of Rolls-Royce: assertive, dynamic, and potent. This is the purest Black Badge motor car in the marque’s history. This is Black Badge Ghost.” – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars has a unique fluency in its clients. Its close relationship with the women and men who patronise the marque affords the company’s decision-makers an unparalleled understanding of the super-luxury consumer: their aesthetic preferences, uncompromising lifestyle requirements and changing taste patterns. Only with this understanding, and briefings supplied by the brand’s Luxury Intelligence Unit, is the marque able to create an accurate product response. Black Badge is a vivid example of this.
Rolls-Royce Motor Cars has always attracted subversive clients – rebellious women and men who built their success by breaking rules, taking risks, and challenging conventions. In the 2020s, these women and men engage with luxury products on their own terms. They reject suits for streetwear, use blockchain not banks and influence the analogue world through their digital endeavours. In doing so, they have created new codes of luxury that resonate with their sensibilities: darker in aesthetic, assertive in character and bold in design.
Their approach to Rolls-Royce products is no different. The marque has responded accordingly, developing new colour palettes, more technical surface treatments and even more powerful driving experiences without ever compromising the effortless sensibilities that have drawn this bold group of clients to the Rolls-Royce brand.
Black Badge, the highly successful alter ego of Rolls-Royce, now represents more than 27% of commissions worldwide and is codified by the mathematical symbol that represents a potential infinity, which is found within the motor car’s interior. This graphic, also known as the Lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane and the marque’s designers nominated this hallmark for Black Badge motor cars to reflect their own unrelenting pursuit of power.
Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016, followed by Dawn in 2017 then Cullinan in 2019. Today, a new, Post Opulent expression of Black Badge joins the family. The purest and most technologically advanced Black Badge motor car yet, Black Badge Ghost.
THE DARK SIDE OF POST OPULENCE
Conceived in response to a group of clients who requested a Rolls-Royce that was agile, discreet, highly connected, and free of any superfluous design, the new Ghost is not just the most technologically advanced Rolls-Royce yet, but also the most aesthetically pure. In the twelve months since this motor car has been available, it has become one of the fastest-selling products in the marque’s history, representing more than 3,500 commissions worldwide.
This motor car also started a new design conversation in its relentless pursuit of minimalism and purity. Named ‘Post Opulence’ by Rolls-Royce designers, this aesthetic movement is characterised by reduction and substance. In service to this, exceptional materials are selected and celebrated while overt design is limited, intelligent and unobtrusive.
However, within this group of clients – who celebrate minimalism and material substance – a rebellious subset sought to create a disruptive expression of Ghost by permanently cloaking it in a shade so pure that its very classification as a colour remains a subject of debate: black. Black Badge Ghost reflects these clients’ desires. It is the dark side of Post Opulence: minimalism in extremis.
Clients are free to select any of the marque’s 44,000 ‘ready-to-wear’ colours or create their own entirely unique Bespoke hue. However, most women and men who requested this darker expression of Ghost have selected the signature Black. To create what is the motor car industry’s darkest black, 100lbs (45kg) of paint is atomised and applied to an electrostatically charged body in white before being oven dried. The motor car then receives two layers of clear coat before being hand-polished by a team of four craftsman to produce the marque’s signature high-gloss piano finish.
At between three and five hours in duration, this operation is entirely unknown in mass production, creating an intensity simply unattainable elsewhere in the automotive industry. It is this depth of darkness that serves as the perfect canvas for clients to add a high-contrast, hand-painted Coachline, which has done much to create the Black Badge ‘black and neon’ aesthetic that has come to characterise this vivid family of Rolls-Royce motor cars.
To match this dramatic coachwork, the marque’s Bespoke Collective of designers, engineers and craftspeople collaborated to create an entirely customisable process that allows Rolls-Royce hallmarks such as the high-polished Spirit of Ecstasy and Pantheon Grille to be subverted. Instead of simply painting these components, a specific chrome electrolyte is introduced to the traditional chrome plating process that is co-deposited on the stainless-steel substrate, darkening the finish. Its final thickness is just one micrometre – around one hundredth of the width of a human hair. Each of these components is precision-polished by hand to achieve a mirror-black chrome finish before it is fitted to the motor car.
The exterior treatment resolves with a Bespoke 21-inch composite wheelset. Designed in the Black Badge house style and reserved for Black Badge Ghost, the barrel of each wheel is made up of 22 layers of carbon fibre laid on three axes, then folded back on themselves at the outer edges of the rim, forming a total of 44 layers of carbon fibre for greater strength. A 3D-forged aluminium hub is bonded to the rim using aerospace-grade titanium fasteners and finished with the marque’s hallmark Floating Hubcap, ensuring the Double R monogram remains upright at all times. To celebrate the material substance and remarkable surface effect, a lightly tinted lacquer is applied to protect the finish but still allow clients to observe the technical complexity of the wheels unique carbon fibre construction.
Advanced luxury materials have been meticulously created and crafted for a unique ambience in the interior suite. While recalling the dramatic mechanical intent of Black Badge Ghost, the materials are true to Ghost’s Post Opulent design philosophy – one defined by authenticity and material substance rather than overt statement. In this spirit, a complex but subtle weave that incorporates a deep diamond pattern rendered in carbon and metallic fibres has been created by the marque’s craftspeople.
Multiple wood layers are pressed onto the interior component substrates, using black Bolivar veneer for the uppermost base layer. This forms a dark foundation for the Technical Fibre layers that follow. Leaves woven from resin-coated carbon and contrasting metal-coated thread laid in a diamond pattern are applied by hand to the components in perfect alignment, creating a three-dimensional effect. To secure this extraordinary veneer, each component is cured for one hour under pressure at 100°C. This is then sand-blasted to create a keyed surface for six layers of lacquer, which is hand-sanded and polished before being incorporated into the motor car.
If specified in the client’s commission, the Technical Fibre ‘Waterfall’ section of the individual rear seats receives the Black Badge family motif: the mathematical symbol that represents potential infinity known as a Lemniscate. Rendered in aerospace-grade aluminium on the lid of Black Badge Ghost’s Champagne cooler, it is applied between the third and fourth layer of a total of six layers of subtly tinted lacquer, creating the illusion that the symbol is floating above the Technical Fibre veneer.
Aesthetes from the marque’s design team elected to further enhance the noir ambience of Black Badge Ghost by subduing the brightwork. Air vent surrounds on the dashboard and in the rear cabin are darkened using physical vapour deposition, one of the few methods of colouring metal that ensures parts will not discolour or tarnish over time or through repeated use. The Post Opulent principles of simplicity have also been applied to dramatic effect in the Black Badge Ghost timepiece design: only the tips of the hands and the twelve, three, six and nine o’clock markers are picked out, in a subdued chrome finish, creating a remarkably minimal clock. Additional timepieces are available within Black Badge Ghost to suit the client’s aesthetic preference.
The timepiece is flanked by a world-first Bespoke innovation that debuted with Ghost: the Illuminated Fascia, which displays an ethereal glowing Lemniscate, surrounded by more than 850 stars. Located on the passenger side of the dashboard, the constellation and motif are completely invisible when the interior lights are not in operation. As in Ghost, the Lemniscate motif is illuminated via 152 LEDs mounted above and beneath the fascia, each meticulously colour-matched to the cabin’s clock and instrument dial lighting. To ensure the Lemniscate is lit evenly, a 2mm-thick light guide is used, featuring more than 90,000 laser-etched dots across the surface. This not only disperses the light evenly but creates a twinkling effect as the eye moves across the fascia, echoing the subtle sparkle of the Shooting Star Starlight Headliner.
Black Badge is not just an aesthetic – it is an experience. The clients who requested this motor car demanded that the Bespoke treatment of Black Badge Ghost extend from the design atelier into the marque’s engineering department. In doing so, the Bespoke Collective of designers, engineers and craftspeople collaborated to create a vivid driving personality that matched Black Badge Ghost’s visual intent without compromising the marque’s effortless ride proclivities and exhaustive acoustic tuning.
Key to its potent character is the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium spaceframe architecture that debuted with Phantom. This sub-structure not only delivers extraordinary body stiffness, but its flexibility and scalability allowed Ghost to be equipped with all-wheel drive, four-wheel steering, and the award-winning Planar Suspension system. For Black Badge, these peerless engineering qualities have been comprehensively re-engineered, including the fitting of more voluminous air springs to alleviate body roll under more assertive cornering.
The capacity of the Rolls-Royce twin-turbocharged 6.75-litre V12 engine was deemed sufficient. However, the flexibility of this celebrated power plant has been exploited to generate an extra 29PS, creating a total output of 600PS. The sense of a single infinite gear has also been dramatised with the addition of a further 50NM of torque, for a total of 900NM. The powertrain has also received Bespoke transmission and throttle treatments to further enhance the engine’s increased power reserves. The ZF eight-speed gear box and both front- and rear-steered axles work collaboratively to adjust the levels of feedback to the driver, depending on throttle and steering inputs.
As with all products in the marque’s Black Badge portfolio, the ‘Low’ button situated on the gear selection stalk unlocks Black Badge Ghost’s full suite of technologies. This is asserted by the amplification of the motor car’s engine through an entirely new exhaust system, subtly announcing its potency. All 900NM of torque is available from just 1700rpm and, once underway in Low Mode, gearshift speeds are increased by 50% when the throttle is depressed to 90%, delivering Black Badge Ghost’s abundant power reserves with dramatic immediacy.
To bolster confidence when exploiting Black Badge Ghost, the braking bite point has been raised and pedal travel decreased. Non-Black Badge Ghost is provisioned with a robust braking hardware package that was deemed more than ample under extreme conditions, even accounting for the Black Badge alter ego’s increased power output. However, a new suite of bold high-temperature brake calliper paint colours has been developed in preparation for forthcoming Black Badge Ghost commissions.
“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4 May 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.
“Using the most advanced technology available to them at the time and by applying their remarkable engineering minds, these two pioneers elevated early internal combustion engine cars, from noisy, uncomfortable and rudimentary means of transportation, by setting a completely new benchmark of distinction.
“The cars they created, introduced to the world a true luxury experience and secured for Rolls-Royce the ultimate pinnacle position that it continues to occupy, unchallenged, to this day. The marque has continued to define the very best in internal combustion motoring for more than a century.
“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”
A PROPHECY FULFILLED
“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.
“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.
“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’
“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.
“Now is the time to change the course of the future of luxury.
“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.
“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed 102EX, a fully operational all-electric Phantom. We followed this in 2016 with our fully electric 103EX, which represented our vision for the marque several decades into the future.”
A PROMISE KEPT
“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’
“I answered with an unambiguous promise: ‘Rolls-Royce will go electric, starting this decade.’ Today, I’m keeping my word.”
A REMARKABLE UNDERTAKING
“Charles Rolls’ prophecy and my promise have led us to a seminal moment for the marque. Rolls-Royce has embarked on an historic and unique undertaking, which today becomes a reality. Our designers and engineers have worked relentlessly to bring us here: we are now ready to commence road-testing of the first all-electric Rolls-Royce in history.
“This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world – our Rolls-Royce clients.
“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit.
“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”
TRULY FLEXIBLE ARCHITECTURE OF OUR OWN
“In 2017, we debuted Phantom, and with it the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe that would underpin all forthcoming Rolls-Royce motor cars. This unique technology – developed for Rolls-Royce by Rolls-Royce and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.
“To this end, our forthcoming electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Free of any group platform sharing strategy, we were able to integrate our plans for an electric powertrain into the architecture’s initial design and ensure that this extraordinary new product meets the extremely high expectations of our clients.”
A NEW NAME: A NEW LEGACY
“This Rolls-Royce is the fulfilment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for our brand. In that spirit, we have decided on a completely new name for this car. A name that is as powerful and evocative as the nameplates that have served us so perfectly for the past century – names like Phantom, Ghost and Wraith. It’s a name that perfectly fits the ethereal and other worldly environment within which our products exist – a name that we have reserved especially for this moment: Spectre.
“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.
“This name perfectly matches the extraordinary Rolls-Royce that we are announcing today – a motor car that makes its presence felt before disappearing into a world inaccessible to all but the very few. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal.
AN EXTRAORDINARY FUTURE
“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.
“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.”