“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4 May 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.
“Using the most advanced technology available to them at the time and by applying their remarkable engineering minds, these two pioneers elevated early internal combustion engine cars, from noisy, uncomfortable and rudimentary means of transportation, by setting a completely new benchmark of distinction.
“The cars they created, introduced to the world a true luxury experience and secured for Rolls-Royce the ultimate pinnacle position that it continues to occupy, unchallenged, to this day. The marque has continued to define the very best in internal combustion motoring for more than a century.
“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”
A PROPHECY FULFILLED
“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.
“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.
“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’
“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.
“Now is the time to change the course of the future of luxury.
“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.
“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed 102EX, a fully operational all-electric Phantom. We followed this in 2016 with our fully electric 103EX, which represented our vision for the marque several decades into the future.”
A PROMISE KEPT
“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’
“I answered with an unambiguous promise: ‘Rolls-Royce will go electric, starting this decade.’ Today, I’m keeping my word.”
A REMARKABLE UNDERTAKING
“Charles Rolls’ prophecy and my promise have led us to a seminal moment for the marque. Rolls-Royce has embarked on an historic and unique undertaking, which today becomes a reality. Our designers and engineers have worked relentlessly to bring us here: we are now ready to commence road-testing of the first all-electric Rolls-Royce in history.
“This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world – our Rolls-Royce clients.
“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit.
“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”
TRULY FLEXIBLE ARCHITECTURE OF OUR OWN
“In 2017, we debuted Phantom, and with it the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe that would underpin all forthcoming Rolls-Royce motor cars. This unique technology – developed for Rolls-Royce by Rolls-Royce and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.
“To this end, our forthcoming electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Free of any group platform sharing strategy, we were able to integrate our plans for an electric powertrain into the architecture’s initial design and ensure that this extraordinary new product meets the extremely high expectations of our clients.”
A NEW NAME: A NEW LEGACY
“This Rolls-Royce is the fulfilment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for our brand. In that spirit, we have decided on a completely new name for this car. A name that is as powerful and evocative as the nameplates that have served us so perfectly for the past century – names like Phantom, Ghost and Wraith. It’s a name that perfectly fits the ethereal and other worldly environment within which our products exist – a name that we have reserved especially for this moment: Spectre.
“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.
“This name perfectly matches the extraordinary Rolls-Royce that we are announcing today – a motor car that makes its presence felt before disappearing into a world inaccessible to all but the very few. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal.
AN EXTRAORDINARY FUTURE
“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.
“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.”
Polestar, the electric performance car brand from Sweden, today announced the extended range, lower pricing, and bespoke configuration for the model year 2022 Polestar 2. The addition of a new single motor powertrain makes the vehicle more accessible than ever before, while simultaneously offering the greatest range of a Polestar 2 to date. Also new for 2022 is an optional heat pump, which is designed to extend the vehicle’s range up to an additional 10 percent under certain climate conditions.
The new Polestar 2 Long range Single motor offers the lowest price and longest range in the lineup, with an estimated range of 265 miles* and a starting price of $45,900 USD, or as low as $34,900 after qualified federal, state, and utility incentives**. Customers can also add on the available Plus and Pilot Packs to enhance the specification of their vehicle. Deliveries are expected to begin at the end of 2021.
The Polestar 2 Long range Dual motor is now available for bespoke configuration, allowing customers flexibility to order a car which best suits their lifestyle. Starting at $49,900, or as low as $38,900 after qualifying incentives**, the Long range Dual motor Polestar 2 has 408 hp and an EPA range of 249 miles – an increase of 16 miles over the 2021 car’s range. As with the single-motor Polestar 2, Plus and Pilot Packs are available to order. The dual-motor Polestar 2 also can be ordered with a Performance Pack for increased driver focus, and deliveries are expected to begin in October of 2021.
“We are excited to introduce the expanded Polestar 2 range, which offers an ideal configuration for every lifestyle,” said Gregor Hembrough, Head of Polestar in North America. “As we roll the brand out to 20 new US markets this year, we have the product, pricing and convenience to place Polestar at the top of consumer shopping lists.”
These new variants can be ordered with three optional packs that allow for a streamlined experience. These include:
The Plus Pack ($4,000) debuts a mechanical heat pump, which is designed to extend the vehicle’s range by up to 10% under certain conditions. The heat pump is complemented by a full-length panoramic glass roof, a premium interior featuring a Harman Kardon audio system, WeaveTech vegan upholstery, and high-level interior illumination. For those living in cold weather locales, the package offers a “must have” combination of comfort and range preservation.
The Pilot Pack ($3,200) offers enhanced safety and driver assistance features, such as Adaptive Cruise Control (ACC), Pilot Assist, Blind Spot Information System (BLISTM), Cross Traffic Alert, along with a 360-degree surround view camera and all-round parking sensors, plus more advanced safety features.
The Performance Pack ($5,000) features adjustable Öhlins suspension dampers supporting the front and rear forged 20-inch alloy wheels, Brembo brakes, Continental sport tires, and Polestar’s signature ‘Swedish gold’ aesthetic details. (Only available on Polestar 2 Long range Dual motor.)
Additional single options include a ventilated Nappa leather interior ($4,000), 20” wheels with unique spoke pattern ($1,200), a semi-electric tow bar ($1,200) and metallic paint ($1,200).
All versions of the Polestar 2 feature the world debut of Google’s Android Automotive OS native infotainment system with key features such as Google Assistant and Google Maps built-in.
The Polestar 2 is available for online ordering at Polestar.com, and test drives can be scheduled via Polestar.com/test-drive. For those shopping now, Polestar 2 inventory available for fast delivery can be viewed at Polestar.com/us/preconfigured-cars. For customers who prefer a physical car buying experience, Polestar is rapidly expanding its network of retail “Spaces” throughout the United States, with 25 showrooms planned to be open by the end of 2021. Each of these Spaces host Polestar Specialists who can answer questions, schedule test drives and assist with the digital ordering process.
Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in thirteen global markets across Europe, North America and China. In 2021, Polestar is expanding into five new markets in the Asia Pacific region.
In the US, the local Polestar office is located in the New York metro area, in Mahwah, New Jersey. Polestar Spaces have been opened in Los Angeles, the San Francisco Bay Area, New York City, and Denver, Colorado, with more to follow in Atlanta, Boston, Central and Southern New Jersey, Connecticut, Dallas, Detroit, Minneapolis, Phoenix, Orange County, Calif., Seattle, South Florida and Washington D.C.
Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an MPGe of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes two variants featuring a 78 kWh battery paired with dual- and single motor powertrains. The Polestar 2 Long range Dual-motor has an output of 408 hp and 487 lb-ft of torque.
In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design. In April 2021, Polestar announced a goal of creating a truly climate-neutral car by 2030 without carbon offsetting through tree-planting.
Scuderia Ferrari Mission Winnow’s new simulator is completed
The new Scuderia Ferrari simulator is in its new home. The fitting out of the facility and the commissioning of the simulator was completed this week in a new building that sits between the main office of the Gestione Sportiva and the Fiorano Track. In the coming weeks, the calibration work will be carried out and then, at some point in September, after the summer break required by the sporting regulations, the real work will begin, supporting the design phase of the 2022 car.
The new simulator is absolutely at the cutting edge in the field of vehicle dynamics simulation and reproduces in a 360° environment, the lowest latency, and the highest bandwidth motion cueing of any motion simulator available on the market. It is based on a completely new concept– the result of a collaboration between Scuderia Ferrari and Dynisma, a UK-based independent company headed up by former Ferrari engineer Ash Warne. It has been developed exclusively for the Maranello team.
“Simulation and digital technology are going to play an ever more important role in the development of a Formula 1 car and we believe we have made the best possible choice, focusing on creating a tool that will enable us to make a generational leap in this sector,” commented Gianmaria Fulgenzi, Scuderia Ferrari‘s Head of Supply Chain. “To produce it, we chose Dynisma, a young and dynamic company. It has taken two years to complete this project and now we are ready to start using it on the 674 project, which is the name given to the car that will be produced based on the new technical regulations that come into force in 2022.”
Ash Warne, Dynisma CEO said: “All my experience in Formula 1 informed me that motion simulators were just not realistic or responsive enough. We set up Dynisma to change that and with the mission to create the world’s most immersive simulator and widen access to the best high fidelity, responsive motion generators that drivers and engineers could want.
“We are proud that our first commission is for the world’s most famous and respected motorsport team and it’s proof that Dynisma has created world-leading technologies. We have broken convention and redefined the sector by looking at the problem in an entirely new way.”
Dynisma, an independent company, was founded in 2017 by experienced F1 driving simulator engineer Ashley Warne, who previously led the simulator development efforts of both Ferrari and McLaren. Dynisma has developed a unique approach to high performance motion generation. Dynisma’s range of Motion Generators (DMG’s), feature high bandwidth, low latency, and large excursion motion simulation, delivering class leading driving simulation capabilities.
For more information and to register your interest visit here.
“It’s human nature to want to go further, do more, be greater than ourselves. The innate desire to extend horizons and define new limits is an instinct we’ve always understood at Rolls-Royce; and we have acted upon it once again with our new Landspeed Collection.
“The Collection, which includes both Wraith and Dawn Black Badge, celebrates someone with exactly that dauntless, fearless, pioneering spirit. His name was Captain George Eyston, a Cambridge University graduate, racing driver, gifted inventor and engineering genius. In the late 1930s, he broke the world landspeed record three times with his car Thunderbolt, powered by two Rolls-Royce R V12 aero engines. He was a true hero from an age of epic endeavours; yet both he and Thunderbolt have been all-but forgotten for more than 80 years.
“With this Collection, we have revived Eyston’s memory and retold his remarkable story. Throughout Wraith and Dawn Landspeed, clients will find numerous subtle design elements and narrative details that recall and commemorate his amazing achievements, grand vision and exceptional courage.”
–Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars
Rolls-Royce has been associated with world speed records on both land and water for more than a century. But while the exploits of Sir Malcolm Campbell are well documented and widely known, another British hero who set three landspeed records using Rolls-Royce engines has been largely overlooked by history.
Now, after more than 80 years, Rolls-Royce recalls this hero’s inspiring exploits. With the new Wraith and Dawn Black Badge Landspeed Collection, the marque uncovers and retells the remarkable story of the redoubtable Captain George Eyston, and his extraordinary car, Thunderbolt.
Born in 1897, George Eyston was fascinated with motorsport from childhood, racing both cars and (under an assumed name) motorcycles while still at school. His degree in engineering at Trinity College, Cambridge, was interrupted by the Great War, in which he served with distinction, rising to the rank of captain and winning the Military Cross. He spent the 1920s and 30s developing and driving racing cars; a talented inventor, he also held a number of patents, particularly in the field of supercharging.
In 1935, Eyston was among the first British racers to travel to the Bonneville Salt Flats in Utah, where he set new 24-hour and 48-hour endurance speed records. He subsequently received the Segrave Trophy, awarded to ‘the British national who demonstrates Outstanding Skill, Courage and Initiative on Land, Water and in the Air’.
In 1937, he returned to the Flats and went on to set three world landspeed records with Thunderbolt. This extraordinary machine had three axles, eight wheels and weighed seven tonnes, earning it monikers such as ‘behemoth’ and ‘leviathan’ in contemporary reports. The body was made from aluminum and, in its original form, had a blunt, heavyset profile topped with a large triangular tail fin.
CELEBRATING ACHIEVMENT, INNOVATION AND COURAGE
The Rolls-Royce Landspeed Collection draws inspiration from George Eyston’s remarkable life and record-breaking feats. It also has strong aesthetic links to the unique, otherworldly landscape of the Bonneville Salt Flats where Thunderbolt made him, albeit briefly, the fastest man on Earth. The Collection Car duo is presented in a specially created two-tone finish, which marries Black Diamond Metallic with a new Bespoke color, Bonneville Blue. This specially developed hue bares particular significance to the Collection, with a color that transitions under sunlight from light blue to silver, illustrating the reflections of both the vast sky over Bonneville and the crisp salt flats on Thunderbolt’s aluminum body.
Thunderbolt was powered by a pair of Rolls-Royce R supercharged 37-liter, V-12 aero engines, each producing well over 2,000 horsepower. Around only 19 of these engines were ever made: indeed, they were so rare that Thunderbolt’s engines had a previous career in the Schneider Trophy-winning Supermarine S6.B seaplane that would lay the foundations for the legendary Spitfire.
Today, Thunderbolt’s two R engines are preserved at the Royal Air Force Museum, Hendon and the Science Museum in London. The car itself, however, has been lost. After being exhibited at the 1940 Centennial Exhibition in New Zealand, it was placed in storage, but was sadly destroyed in 1946 when 27,000 bales of wool, housed in the same building, caught fire.
HOLDING THE LINE
Eyston set his records on the International Speedway, a specially compacted section of the Bonneville Salt Flats 10 miles (16km) long and 80 feet (24m) wide. The terrain is perfectly level in all directions and shines brilliant white in the sunlight: the absence of landmarks and ferocious glare combines to make holding course and judging distance extremely difficult at high speed.
George Eyston himself, commented, “On the salt bed, which has to be carefully prepared by dragging, we paint one or more black lines along the whole length. These lines act as guides and prevent the driver straying; for errors of a few feet in steering might culminate in disastrous results. You see, you might drive a few feet away from the absolute line, something else might happen and you get a few feet more and, believe me, you will never get back”.
As he recognized, deviating from the speedway would have been extremely hazardous, particularly given Thunderbolt’s enormous weight. In response, Eyston’s team painted darkened track lines on the salt surface for Eyston to follow – effectively his sole means of keeping Thunderbolt straight at over 350 mph. This simple yet ingenious idea is recalled in the Landspeed Collection by a subtly perforated dark detail in the upper-center of the steering wheel, which continues through the centerline of the driver’s seat, accentuating both Wraith and Dawn’s driver focused appeal.
The Bonneville Salt Flats may appear smooth; but in fact, they’re seamed with tiny fissures. This distinctive texture is perfectly reproduced, digitally retraced from the surface itself, in the wooden veneer of Landspeed Collection’s fascia and console lids. The interior references continue with Thunderbolt’s unique silhouette, and the records it achieved, depicted on the polished, anodised aluminum surface of the Landspeed Collection’s front tunnel. Dawn Landspeed additionally celebrates George Eyston’s vision with the outline of the Silver Island mountains, which dominate the Bonneville horizon, engraved on the upper ‘waterfall’ between the rear seats.
According to the history books, Eyston’s third and final landspeed record of 357.497 mph stood for 341 days. In the new Collection Cars, it is commemorated for all time, engraved into the housing of the dashboard clock alongside the name ‘Bonneville’, in homage to where the record was set.
Thunderbolt was originally left unpainted, which caused an unexpected problem. During the first record attempts, the photo-electric timing equipment was unable to detect the polished alumunium body against the searing white of the Salt Flats’ surface, making accurate timing impossible. Eyston’s brilliantly simple solution was to paint a large black arrow with a yellow circle on the side, to heighten visibility when traveling at great speed. Bright yellow accents throughout the Landspeed Collection, including two-tone yellow and black bumper inserts, pay tribute to this vision.
The clock’s design recounts this theme. Based on the instrument dials from Thunderbolt, with yellow and black details, black-tipped hands are inspired by the arrows painted on the original car’s exterior.
The allure of the Bonneville Salt Flats draws not only record-breakers, but astronomers, too. Stargazers prize this vast, unpopulated wilderness for its exceptionally dark night skies, which create perfect conditions unspoiled by artificial light.
In Wraith Landspeed, the Starlight Headliner perfectly recreates the heavens as they appeared over the Flats on 16 September 1938, the date on which Eyston and Thunderbolt set their third and final world landspeed record. The constellations are precisely marked using 2,117 individually placed fibre-optic ‘stars’, the largest number of stars in a Rolls-Royce Wraith Starlight Headliner ever featured.
During his lifetime, George Eyston received three significant honors. He was awarded the Military Cross (MC) while serving in the Great War; in 1938, after his record-breaking runs with Thunderbolt he was made a Chevalier of the Légion d’honneur, France’s highest civilian decoration; and in 1948, he received the Order of the British Empire (OBE).
These honors are marked in both Wraith and Dawn Landspeed with a subtle detail in the driver’s door, made in the same Grosgrain weave silk and colors to match the original medal ribbons. The armrests on both the passenger side and below the ribbon detail are specially padded to give them the comfortable ‘club armchair’ quality that Eyston favoured in his driving seats, much to the amusement of his fellow racers.
Production of Landspeed Collection cars is strictly limited to just 25 examples of Dawn and 35 of Wraith, all of which have already been allocated to customers.
In closing, Mr Müller-Ötvös said, “Rolls-Royce has been synonymous with adventure, daring and pushing boundaries throughout its history. We are delighted that with the Landspeed Collection, we can add another hitherto unsung hero to the illustrious roll call of pioneers associated with our great marque. With his vision, boldness, determination and genius for innovation and invention, George Eyston embodies so much of what makes Rolls-Royce unique. These cars are a fitting and long overdue tribute to a truly inspiring character.”
By: Kai Yeo, Vaughn Lowery, Armon Hayes,Emily Bunn x Sydney Mayer
Lexus has announced its brand new 2022 NX model, equipped with updated technology and driving dynamics. Toyota and Lexus invited 360 Magazine to fly out with Delta Comfort+ to visit the automaker’s headquarters in Texas, so the company embarked on a Covid-friendly, four-day lifestyle trip for the first time since the pandemic. The trip offered participants the opportunity to experience the new 2022 Lexus NX, learn about Lexus’s initiatives and launches for the near future, and even ride with celebrity drivers like Scott Pruett.
The headquarters in Plano, TX is a state-of-the-art corporate campus oasis. The architecture displays outstanding craftsmanship and an innovative foundation, which are the principles upon which that Toyota was founded. Meredith Ezinma Ramsay, – classical hip-hop violinist who has worked with artists such as SZA, Kendrick Lamar, and most famously with Beyoncé on her Coachella stage – performed a strings piece at the campus to introduce the Lexus NX 2022.
Renaissance Dallas at Plano Legacy West Hotel
The Renaissance Dallas was breathtaking. An anchor to the upscale complex of Legacy West in Plano, the cosmopolitan hotel was located in the city within walking distance of top dining and shopping options. Drink in hand, visitors can gather at the rooftop pool or by the fire pit to relax and enjoy our food. The rooms were also equipped with pillow-top bedding, high-speed Wi-Fi, and a smart TV.
Designed to highlight local and regional cultures, Renaissance Dallas allows guests to immerse themselves in a creative blend of North Texas western influences and Asian culture. The hotel prides itself on “West of Zen” visual art experiences, as well as an urban mixed-use development. As Lexus is a brand that originated from Japan, this theme was fitting for the trip. Simply staying in the hotel was already a vacation in itself.
Lexus is the luxury vehicle division of Toyota. Marketed in more than 70 countries and territories worldwide, the Lexus brand is Japan’s largest-selling maker of premium cars. Akio Toyoda, current CEO and grandson of Toyota founder, has promoted sports models like the Lexus IS-F and Lexus LF-A at auto races. He also participates as a driver at racing events under the fake name “Morizo.” It’s unusual to see a brand’s president be so hands-on with development, but that’s just another reason that Toyota is a unique company prepared to lead the future.
Since the pandemic started, global mobility has been essentially halted and there has been a huge financial downturn, even for the giants of the car manufacturing industry. AutoBlog has posted that Toyota hit their decade’s lowest sales in 2019, “The Japanese automaker said its sales in July fell 19% versus the same month in 2019, to 169,484 units.“ Despite being one of the top brands of car manufacturing, Toyota was also affected by the Covid crisis, “In its financial year (FY) ending in March 2021, Toyota only produced 7.55M units of vehicles compared to 8.82M in FY 2020. FY 2021’s figure is also the lowest number of vehicles produced by Toyota since FY 2012 when Toyota only produced 7.44M vehicles.“
As they compete with Volkswagen for the top car brand spot and struggle with sales during the pandemic, Toyota continues to produce car models with strong, new developments.
The NX will be available in a variety of fresh colors, including Redline, Cloudburst Gray, and Grecian Water. There will also be options that include Ultra White, Obsidian, and Ultra Sonic Blue Mica 2.0, which are exclusive to the F Sport NX models.
Luxury Inside and Out
The 2022 NX will also have additional updates made to alleviate interior cabin noise and reduce exterior distractions. On the inside, drivers can choose their nature theme of choice with Thematic Ambient Illumination, an optional feature that transforms the NX interior with 14 themes and 64 colors. Each mode has been carefully selected “to express ephemeral emotions and evoke nature-inspired feelings.” The themes included are Rain Forest, Waterfall, and Sunset.
Luxury is not only about looks, but also about how the customer feels. The new NX comes with standard heated front seats and optional heated rear seats for added comfort throughout the cabin. Increased head and legroom, as well as storage space, have also been added. Interior seat and console colors come in Black, Black with Rich Cream, Palomino, and Rioja Red NuLuxe.
For the NX’s first time, the panoramic moonroof lets passengers see the sky with the push of a button. The smooth gliding opening and closing elevates the luxury feel and provides easy stargazing and airflow.
Cockpit Design and New Multimedia System
The NX driver-centered cockpit has been updated with the driver in mind. To better connect the driver to the vehicle, the new 7-inch Multi Instrument Display (MID) and optional 10-inch Head Up Display (HUD) are designed to convey vehicle information as well as alerts within the driver’s line of sight. All functions are accessible through the steering wheel to allow for intuitive operation while still ensuring safe driving practices and keeping the driver’s eyes on the road.
An optional 14-inch touch screen (first for NX) features an immersive multimedia experience. The large screen allows for easy operation and viewing. Dial controls remain for frequently used functions such as climate control and media volume, and comfort features are readily accessible. This all-new interface allows the NX to integrate and navigate swiftly, providing intuitive technology at the driver’s fingertips. Equipped with Human Machine Interface (HMI), user interaction is enhanced through sight, touch and voice, thus catering to accessibility needs. Following the customer-first approach, the newly developed Virtual Assistant (VA) is intended to be the primary way occupants interact with the new multimedia system. The voice-first approach allows front seat occupants to access features such as navigation, media, phone, and other vehicle settings. The built-in VA responses allow for intuitive replies, thus creating a human-like conversation.
The Lexus Interface was devised with function and easy access in mind. 100% cloud capability and Google POI integration allows the system to have faster and more accurate navigation to get the driver and passengers to their destination quickly and safely. Enhanced navigation allows for offline mode, which detects when vehicles enter areas with low connection and then automatically downloads maps in advance, saving trouble and panic.
In the age of digital transformation, the user profile feature creates a more personalized experience so that moving from vehicle to vehicle is convenient. The driver’s personalized settings will be retained on the cloud and are accessible each time they return to the vehicle. Once created, users can use a Bluetooth device to access their profile. An extension of the user profile feature, vehicles equipped with this new system will enable owners the access to a digital key. This digital key allows drivers to lock/unlock and start/stop their vehicle through the Toyota of Lexus app (when within Bluetooth proximity to the vehicle). The digital key can be shared with up to seven different guest users and no password or PIN is required, creating a seamless guest experience via the app.
Through the app, drivers also receive personalized maintenance updates and vehicle health reports to help maintain their vehicle. For the 2022 model, Lexus NX will also feature standard wireless Apple CarPlay and Android Auto capability, as well as a new addition to charge your phone wirelessly.
With the safety of all passengers in mind, the new Lexus NX will come equipped with the latest Lexus Safety System +3.0 for safe driving. Functions of the system include:
Risk Avoidance Emergency Steer Assist – supports collision avoidance within the lane by providing gentle braking and steering operation.
Left Turn Oncoming Vehicle Detection/Braking – designed to provide a warning and automatic braking if the driver turns left in front of an oncoming vehicle.
Right/Left Turn Oncoming Pedestrian Detection/Braking – designed to provide a warning and automatic braking if a driver turns left or right in front of an oncoming pedestrian or cyclist.
Oncoming Vehicle Detection added to the Pre-Collision System – designed to alert the driver, and potentially activate automatic emergency braking to help avoid a frontal collision.
Dynamic Radar Cruise Control with Curve Speed Management – maintains a cruising speed in alignment with the flow of traffic while managing speed on curves.
Additions to the current Lexus Safety System features for NX:
Road Sign Assist – displays select road sign information in the instrument panel.
Pre-collision System – provides the potential to detect a preceding vehicle, pedestrian, or cyclist in low-light situations.
Lane Assistance – designed to provide an audible alert if an inadvertent lane departure is detected.
Intelligent High Beam– provides greater visibility for drivers with added illumination when the road ahead is clear, then temporarily switches to low beams when it detects the headlamps or taillamps of vehicles ahead.
Road Sign Assist – uses a built-in camera to help provide road sign information in the instrument panel or even on the available Head-Up Display. The system can also alert the driver of certain detected signs that otherwise might have been missed.
Safety Exit – seamless door opening with the push of a button, when activated it makes sure that door does not open when there are passers-by such as bikes or pedestrians. Available for rear doors as well for protection of children and family.
These safety features provide peace of mind for unexpected emergencies and connect drivers with a 24/7 emergency response agent.
The all-new 2022 NX will start production in the third quarter of 2021. Pricing will be announced closer to the on-sale date.
New NX 350 2.4 Turbo Engine
Enhancements in vehicle rigidity now allows the NX for a higher horsepower 2.4 turbo gas engine. Not only is it environmentally friendly, but the new 8-speed transmission also provides the gas-powered NX with the feel of a performance vehicle with the perspective of a crossover utility vehicle. The turbo gas-powered engine has an estimated 275 horsepower and 317lbs. per foot of torque. When combined, the engine results in a 0–60 second time of 6.8 seconds, which is half a second quicker than the previous models.
This is made possible by improvements to torsional rigidity through laser peening welding and the addition of high rigidity foam. The twin hood lock also adds front lateral flexural rigidity that improves the aerodynamics of the vehicle.
NX 450h+ Plug-In Hybrid
The new plug-in hybrid PHEV system brings Lexus Electrified to life through performance and design, as well as through the signature quietness of this model. The NX 450h+ has an estimated 36-mile range on electric power only, made possible by the newly developed lithium-ion battery. The system achieves the EV output equivalent to a 2.0-liter engine. When combined with the newly developed hybrid transaxle, a 2.5-liter inline 4-cylinder engine delivers on the performance luxury guests are seeking with an estimated 6.0 second 0–60 second time.
The high-output and high-efficiency systems were constructed to reduce power loss when converting AC power to DC power, resulting in shorter charging times. The NX plug-in hybrid can be fully charged in about two and a half hours when equipped with the optional 6.6 kW Expedited Onboard Charger. With the standard 3.3 kW charger, it will take about four and a half hours.
For a sporty driving experience, the NX 450h+ uses a newly developed, electronically-controlled, full-time AWD system. Optimizing front and rear torque distribution according to the driving conditions, the driver can control the vehicle as intended, with elegant control for a wide range of driving styles.
Along with the navigation, Predictive Efficient Drive will be coupled to learn driving habits and predict the expected roadway ahead while analyzing real-time traffic reports. This helps to optimize charging and discharging of the hybrid battery. With more miles clocked on the NX, more data is gathered to help optimize fuel consumption. With accumulated knowledge about the driver’s behavior, the system will be able to predict when the vehicle is likely to slow down or stop. This allows for more efficient energy to be recovered and recharged into the hybrid battery, optimizing battery capacity for the electricity plug-in hybrid model. While Lexus is unable to give us the exact specs yet, an official announcement will be made later on.
Hybrid Performance and Fuel Economy
Known for their signature driving performance, passengers can experience great performance and fuel economy with the new Lexus NX 350h. With a combined 239 horsepower, a 20% increase over the current model, and an estimated 36 MPG, the NX hybrid brings a brilliant performance that illustrates the brand’s hybrid leadership. Passengers will also be able to feel the quicker 0–60 time with 1.5 seconds taken off the time from previous NX generations at 7.2 seconds.
The hybrid drive system pairs the D4-S fuel injection 2.5L 4-cylinder gasoline engine with two high-torque electric drive motor-generators for strong acceleration and passing performance. Instead of transfer gears and a driveshaft for the rear wheels, the AWD system employs a second, independent electric motor to drive the rear wheels to maintain optimal traction.
Teammate Advanced Drive Backgrounder
The Teammate advanced driver assistance will debut on select 2022 Lexus LS 500h models with AWD and is expected to arrive in the US this fall. The Level 2 system evolves from adaptive cruise control to automatically change lanes and pass vehicles while driving.
Designed to partner with and assist the driver on the highway, it enables automatic steering, acceleration, and braking on the highway under the active supervision of the driver. This technology also enables the car to parallel park itself or back into a parking spot. Lexus Teammate teams two systems: Advanced Drive and Advanced Park.
Safety is the first priority of the automated driving development program, so Lexus has committed Advanced Drive to this cause. The Advanced Drive integrates the vehicle’s mapping system and plans 6 miles ahead to help reach the car’s destination. This benefits the driver by reducing fatigue from driving. A series of fail-safe operations are also included to help prevent loss of control for up to four seconds in the event of a system malfunction or limitation.
Developed in close coordination between Toyota Motor Corporation and Toyota Motor North America, engineers used the same test vehicles in both countries. This allowed for the development of U.S.-specific considerations, such as HOV lanes and draw bridges. These tests helped to incorporate catered design and performance into the Advanced Drive system.
Alongside the safety of passengers, the environment is also a top priority. Toyota and Lexus will debut a new, electrified model lineup, with two battery electric vehicles (BEVs) and a plug-in hybrid (PHEV). These models are eco-friendly and brilliantly created, similar to a “Mission Impossible” movie.
The new electrified models further expand Toyota’s leadership in alternative powertrain vehicles. Toyota’s goal is to have 40% of new vehicle sales be electrified models and expects that to increase to nearly 70% by 2030. Toyota hybrid vehicles sold globally have avoided emitting an estimated 139 million tons of greenhouse gases (GHG) into the atmosphere. In the US alone, Toyota hybrid vehicles have avoided 38 million tons of GHG. This achievement was made possible with Toyota’s commitment to the environment.
Toyota’s internal research found that both the BEV and PHEV models provide similar environmental benefits. By factoring in pollutants created by electricity production and using it to charge batteries, the production of a PHEV emits less GHG. Both of these models have a unique profile and by diversifying their car portfolio, consumers will have a bigger range of models to choose from to best suit their usage needs and cost profile, while still maximizing GHG reduction.
At the press conference, Toyota promised 20 new models by 2025 for more sustainable development and looked to continue expanding their electrified car models. As further proof of Toyota’s commitment to the environment, they agreed to purchase power from a Clearway Energy Group wind farm to reduce the overall carbon footprint from electricity used from the power grid. For transparency and positive environmental impact, Toyota writes an annual environmental report to update its consumers.
Growing the Rolls-Royce family and finding new homes for previously owned Rolls-Royce Motor Cars
Every year Rolls-Royce Motor Cars North America highlights the achievement of a single dealer that exemplifies its ability to deliver on the brand’s promise of the world’s most admired luxury brand even for clients acquiring a previously owned Rolls-Royce Motor Car. For 2020, Rolls-Royce Motor Cars Beverly Hills has been recognized as the Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year. This award recognizes the accomplishments of the entire operation in Beverly Hills in ensuring the experience that every Rolls-Royce Provenance client deserves and expects.
To qualify as a Provenance Rolls-Royce motor car, each car must have been maintained in strict adherence to Rolls‑Royce servicing standards. Each car receives a rigorous inspection and can only be obtained through an authorized Rolls-Royce motor car dealer. Second owners appreciate the reliability, the timeless appeal and instant availability of a ‘Rolls-Royce Provenance’ motor car.
“Despite the hurdles presented to us by 2020, I am proud that my Rolls-Royce team has earned this award. Taking care of some of the most demanding and discerning clients in the world wasn’t easy managing a virtual relationship, but my team adapted new skills and processes to ensure acquiring a previously owned Rolls-Royce was just as much a luxury experience as acquiring and owning a new one.” said Tom O’Gara, CEO of O’Gara Coach.
“With more than a century of history for the brand, and with more than three of every four Rolls-Royce/Viator cars ever built still being on the road, Provenance is critical to the brand. The Beverly Hills team understands that finding that second home for a Rolls-Royce commission is important to maintaining and growing the brand. We started 2021 with the strongest quarter of new commission deliveries, we have also seen the highest level of Provenance deliveries during the same period,” said Martin Fritsches, President and CEO of Rolls-Royce/Viator Americas.
The Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year award is one that is earned, by highlighting specific achievements to one single dealership. It also reinforces the appeal of the high end, pre-owned car business to customers and showcases the dealerships’ ability to adapt to a more virtual sales relationship with all buyers. The Provenance previously owned program underpins the confidence in the quality of Goodwood manufactured, previously owned ‘Provenance’ Rolls-Royces.
When buying from a Rolls-Royce Provenance motor car dealership, customers are protecting their investment. Provence makes sure cars have been maintained to strict Rolls‑Royce servicing requirements, to be considered and are only sold through authorized Rolls-Royce motor car dealers. This includes offering its customers and clients around the world with guarantee of obtaining an independent vehicle history and mileage verification, as well as a protection plan that provides 24-hour roadside assistance, servicing, and warranty for an additional two-years. Rolls-Royce Motor Cars of Beverly Hills has become the hub of ‘previously owned’ cars and a place where customers feel enough trust to purchase these luxury vehicles.
On Friday, Rolls-Royce Motor Cars’ dealership in Beverly Hills hosted an event for their acceptance of the prestigious Rolls-Royce Provenance Dealer of the Year Award. The event showed off four models of Rolls-Royce vehicles, including the newest Rolls-Royce Cullinan and Phantom. All of the vehicles were buffed and shined to pearly perfection, showcasing the grandeur of their design. Upon first opening the doors of a Rolls-Royce, the weighty feeling of the door foretells of the magnificent details inside. The large sunroof and impressive grille of the Rolls-Royce Cullinan were only some of the super SUV’s astonishing features. In the Phantom, the Bespoke starlight headliner created the illusion of the night sky as appearing inside the vehicle. We were wowed by the lavishness of the Rolls-Royce vehicles, which all promise to be the stars of every street they venture down. The attentive staff of Rolls-Royce Beverly Hills glad shared their immense knowledge of the vehicles and beamed with pride at the success of their dealership.
Upon accepting the award with dignity and integrity, the RRMC Beverly Hills staff toasted with Don Perignon vintage champagne. The award was a silver trophy in the shape of The Spirit of Ecstasy, the classic Rolls-Royce bonnet ornament sculpture.
360 Magazine was particularly impressed with the bespoke headliner in the Phantom, which sparkled with opulence, even in daylight. Further, the elegance with which the distinguished award was accepted by Rolls-Royce Motor Cars Beverly Hills was admirable. The comradery between the staff was palpable, as they all signed celebratory champagne bottles and cheered. The Rolls-Royce dealership staff was very welcoming, and they delighted in reveling about their well-deserved success. From here, Rolls-Royce can only look to continue their esteemed legacy of creating luxurious and celebrated vehicles.
Madlib and KAYTRANADA Take Lexus IS Wax Edition for the Ultimate Spin
Artists’ first joint record debuts in custom Lexus with fully functional turntable
“Driven by Sound” video series documents ambitious collaboration and engineering feat
The Lexus IS Wax Edition hits all the right notes. The custom concept vehicle, a modified 2021 Lexus IS sports sedan, has a fully functional turntable built into the dashboard that is capable of playing vinyl records while the car is in motion without missing a beat – even on a bumpy road. To celebrate this innovation, Lexus and Pitchfork brought together legendary DJ and producer MC Madlib and chart-topping artist and producer KAYTRANADAfor the first time to create a brand-new double-single on vinyl and debut it in the Lexus IS Wax Edition, giving a whole new meaning to “taking it for a spin.”
This impressive fusion of music and cars was captured in a two-episode documentary series, “Driven by Sound,” created in partnership with Pitchfork.Episode One offers a behind-the-scenes look into the creative process of Madlib and KAYTRANADA. Episode Two documents the creation of the in-dash turntable and reveals the Lexus IS Wax Edition. It features music from the highly anticipated release of the artists’ joint double-single. Vinyl Me, Please (VMP), a monthly record subscription club that curates and creates vinyl packages, will distribute the exclusive 7″ vinyl to select members as part of their subscription.
“When I make music, I usually do it in headphones, so I hear everything clear,” said Madlib. “And I take it to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? That’s beyond.”
“When Lexus said they wanted to build this car, I didn’t think it was possible,” added KAYTRANADA. “It was amazing to see and hear vinyl playing while cruising in a car.”
With vinyl listening once again on the rise and the Lexus IS attracting drivers with a passion for authenticity and amazing experiences, creating an in-car turntable that works flawlessly with the vehicle in motion was a challenge worth pursuing. To bring the concept car to life, Lexus commissioned SCPS, a world-renowned creative technology and custom fabrication studio based in Los Angeles. For over a decade, SCPS has been behind the marketing innovations of consumer brands and Hollywood’s biggest blockbusters.
The record player, created with a 3D printer and modified with carbon fiber and machined aluminum, fits snuggly into the vehicle’s glovebox and is large enough to play a full-size 12-inch record. Once the needle hits the grooves, a rotating motor helps stabilize the turntable to avoid skipping while the vehicle is in motion. The enhanced suspension system of the Lexus IS and fine-tuned handling provide a smooth and stable ride, which are critical for the needle of a record player. The Lexus IS Wax Edition offers an ideal environment for appreciating the warmth and depth that vinyl records give to recorded music. The modified vehicle, designed to celebrate the launch of the 2021 Lexus IS sports sedan, will not be for sale, but will be on display at future Lexus events.
“Like audiophiles who go ‘all in’ to create the purest listening experiences, we went ‘all in’ to design the new 2021 Lexus IS as the purest expression of a sports sedan,” said Vinay Shahani, vice president of Lexus marketing. “The Lexus IS Wax Edition exemplifies the ultimate union of our respective passions, bringing together vinyl and cars in a fresh new way.”
Featuring the Mark Levinson Premium Surround Sound Audio System, the new 2021 Lexus IS boasts one of the best sound-listening spaces for music lovers. Its 17 speakers and new amplifier offer 1,800 watts of power for a 7.1 surround sound listening experience.
For more information on the new IS, visit Lexus’ website.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
“Every Bespoke Rolls-Royce represents a unique expression of the clients’ personal passions and character. We have had the privilege of working with Mr. and Mrs. Sloss on several previous commissions and were delighted to create a Cullinan Black Badge to augment an already impressive collection. This magnificent interpretation of our all-conquering SUV is a true work of art that captures their passion for racing, luxury, and automotive excellence. Mr. and Mrs. Sloss are highly discerning patrons with a clear vision and exacting standards. In their new Cullinan, as with all their Rolls-Royce motor cars, there is no compromise between style, luxury, and performance. We are delighted they have chosen to share their creation with the wider world.”
-Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Ben & Christine Sloss, car enthusiasts by day and endurance racers on the weekends, took delivery today of their latest Bespoke Rolls-Royce commission from Rolls-Royce Motor Cars Los Gatos.
The Sloss’s new Cullinan Black Badge is finished in a unique Bespoke colorway, Pikes Peak Blue, created to their personal specification by the Rolls-Royce Bespoke Collective. The name is an homage to the legendary Colorado hill-climb, which is one of their favorite races. Combined with the vivid flashes of Forge Yellow on the hand-painted coachline, wheel-centre pinstripes and brake callipers, it carries the colors of the flag of Modena, the northern Italian province, and the livery carried by all the couple’s racing cars.
The Black Badge variant brings out the darker, edgier, more assertive side of Cullinan’s character. Mr. and Mrs. Sloss’s car includes the signature silver-on-black ‘RR’ monogram, dark window surrounds and custom two-tone Black Badge wheels. To underline the car’s performance credentials, the iconic Spirit of Ecstasy atop the dark Pantheon grille is milled from a solid billet of carbon fibre. Greeting the driver upon opening the front doors are personalized Black Badge tread plates designed to match the Black Badge logo. Each plate underwent a precise Physical Vapor Deposition coating process in Black, and then was engraved to reveal the silver metal of the client’s name – Benjamin on the Driver’s side, Christine on the Passenger’s side.
Inside, the seats are hand-crafted in navy-blue leather with accent stitching and monograms in Forge Yellow; similar contrast highlights appear on the fascia, door pockets and even the face of the brushed metal Bespoke clock. The Bespoke Technical Clock was created with Navy Blue Anodized brushed stainless steel surround and accented with Forge Yellow. The subtle accents with Forge Yellow highlights were developed especially for Mr. Sloss’s project to harmonize with the dark blue interior scheme. Each door panel is adorned with Mrs. Sloss’s personal racing logo – a stylized stiletto in embroidered leather – created by Mrs. Sloss and interpreted by a Bespoke specialist who previously worked as a shoe designer.
The Cullinan Black Badge perfectly complements the Bespoke Dawn Black Badge the Collective created for Mr. Sloss in 2018. In this spectacular example of the world’s most sociable drophead coupé, the color scheme is reversed, with the principal bodywork finished in bright yellow, and the bonnet and coachline in Pikes Peak Blue. The couple’s love of the open sky and Rolls-Royce elegance also carries over to Mrs. Sloss’s own two-tone Dawn.
BACKGROUND: BEN & CHRISTINE SLOSS
Black Badge Cullinan, Black Badge Dawn, Dawn, Wraith
“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupe with four useable seats for adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupe, and when we took it for test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”
Ben’s wife Christine subsequently commissioned a Rolls-Royce Dawn, a motorcar that quickly became her daily driver. “You can tell which are the favorite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”
“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”
Ben Sloss Dawn Black Badge
Through the Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple’s racing cars.
“Our racing cars carry the colors of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colors,” comments Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with “O my God, that’s unreal– I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”
The Bespoke Collective set to work reinterpreting the color scheme into Rolls-Royce design language, creating two new bespoke paint colors for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named Pikes Peak Blue, due to Mr. Sloss’ interest in the king of timed hill climbs. A further flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.
The same color scheme is continued throughout the interior of Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and unique to Black Badge model infinity logo between the rear seats. The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue, leather-clad Aero Cowling enclosing the rear seats.
360 Magazine had the opportunity to drive the highly anticipated 2021 Rolls Royce Wraith Black Badge across Los Angeles. Bespoke from the Rolls Royce family, the Wraith distinguishably has a sportier handling as compared to other models. The souped-up luxury coupe delivers a smooth yet powerful drive. Turn up the radio and listen to members of the world of hip-hop praise driving the vehicle themselves. Who would want a chauffeur when you can climb behind the wheel of the Wraith yourself?
With special detailing to the trim, plus black badge symbols, the Wraith is no joke when it comes to design. The phantom grill and the dark chrome spirit of ecstasy figure at the front of the car is a signature distinction of Rolls Royce vehicles. The rippling 21” carbon alloy composite wheels are detailed with the requisite black exterior detailing. The iced Selby Grey exterior of the Wraith, mixed with the interior’s red accents and metal appointments throughout, elevate the majesty of the car. As we drove along the coast of California, the Wraith glistened with a golden coat from the sun. In addition to the interior, the cabin is ultra-luxurious, and includes leather floor mats for those who embark on a slightly grittier driving experience.
The technology inside the Wraith crafted to create an out-of-this-world driving experience. While seated in the vehicle, drivers need not a sunroof to watch the stars because with the Wraith’s galaxy lights, the night sky is shining within finger’s tips reach. These lights create a stunning, serene atmosphere that makes inhabiting the Wraith feel astronomical glitzy. However, if you’re looking for more luxury, utilize the Wraith’s heat and cool controlled, massage chair seats. Recline and relax as you tune into the 1,300-watt Bespoke Audio System, which uses an 18-channel amplifier with 18 speakers throughout the vehicle for the optimal listening experience. Easily surf between radio channels using the touch dial to navigate through the touchscreen dashboard, which provides navigation systems and access to all of the car’s multimedia features. When you decide to start your journey in the Wraith, comfortably situate yourself into the car and allow the electronic-closing doors to do the heavy lifting for you. The backup and side cameras provide 360 views of the car, so you can feel safe and in control as you start your next adventure.
Rolls Royce stuck to their roots when it came to driving the Wraith. The black badge is powered by a silky smooth 6.6 liter turbocharged V12 engine that outputs 623 horsepower and 642 lb/ft torque, up from the 605 lb/ft the regular Wraith puts out. While those numbers sound incredible, the car also weighs in just over 5375 lbs, or in other words, almost as much as a Cadillac Escalade. Needless to say, drivers won’t be winning many races against most other cars, which have 600+ horsepower. The advantage of driving a Rolls Royce is the smoothness though, which is exactly where the Wraith delivers with transmission performance and power. Shifts are almost imperceptible, causing the Wraith to sometimes feel like an electric vehicle. Power from the V12 builds with absolutely no vibrations in the cabin.
When it comes to suspension, the Wraith rides like a dream. Literally, sometimes you may need to pinch yourself to make sure you’re still awake. Noise, vibration and harshness are almost completely eliminated. The near 123 in. wheelbase ensures the ride is incredibly smooth and planted. All power is pushed to the rear wheels with air suspension standard on all four corners. This gives the Wraith the most ideal suspension setup for a long distance cruise. Drivers will wield an immense amount of power, a beautiful hand-crafted interior, and a suspension that allows you to have fun maneuvering corners, while maintaining stability on any type of pavement.
The 2021 Wraith is not for the car enthusiast, but is perfect for the everyday, casual driver who prefers comfort over aggressive driving dynamics. This ultimate grand touring machine starts in at $338,000 base price, however buyers can pay to customize more of the car’s features. Our Black Badge tester retails at $485,325. If you’re looking for a suave ride and prestigious interior, the Wraith is worth the wait.
To learn more about the 2021 Rolls Royce Wraith, visit Rolls-Royce’s website.
It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.
According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.
The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.
German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.
Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.
Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.
Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.
Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).
Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales
On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.
Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.
It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.
The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.
On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.
Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.
Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.
As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.
In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.
In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.
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