Posts tagged with "luxury car"

Lexus IS Wax Edition: Madlib × KAYTRANADA

Madlib and KAYTRANADA Take Lexus IS Wax Edition for the Ultimate Spin

Artists’ first joint record debuts in custom Lexus with fully functional turntable

“Driven by Sound” video series documents ambitious collaboration and engineering feat

The Lexus IS Wax Edition hits all the right notes. The custom concept vehicle, a modified 2021 Lexus IS sports sedan, has a fully functional turntable built into the dashboard that is capable of playing vinyl records while the car is in motion without missing a beat – even on a bumpy road. To celebrate this innovation, Lexus and Pitchfork brought together legendary DJ and producer MC Madlib and chart-topping artist and producer KAYTRANADA for the first time to create a brand-new double-single on vinyl and debut it in the Lexus IS Wax Edition, giving a whole new meaning to “taking it for a spin.”

This impressive fusion of music and cars was captured in a two-episode documentary series, “Driven by Sound,” created in partnership with Pitchfork. Episode One offers a behind-the-scenes look into the creative process of Madlib and KAYTRANADA. Episode Two documents the creation of the in-dash turntable and reveals the Lexus IS Wax Edition. It features music from the highly anticipated release of the artists’ joint double-single. Vinyl Me, Please (VMP), a monthly record subscription club that curates and creates vinyl packages, will distribute the exclusive 7″ vinyl to select members as part of their subscription.

“When I make music, I usually do it in headphones, so I hear everything clear,” said Madlib. “And I take it to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? That’s beyond.”

“When Lexus said they wanted to build this car, I didn’t think it was possible,” added KAYTRANADA. “It was amazing to see and hear vinyl playing while cruising in a car.”

With vinyl listening once again on the rise and the Lexus IS attracting drivers with a passion for authenticity and amazing experiences, creating an in-car turntable that works flawlessly with the vehicle in motion was a challenge worth pursuing. To bring the concept car to life, Lexus commissioned SCPS, a world-renowned creative technology and custom fabrication studio based in Los Angeles. For over a decade, SCPS has been behind the marketing innovations of consumer brands and Hollywood’s biggest blockbusters.

The record player, created with a 3D printer and modified with carbon fiber and machined aluminum, fits snuggly into the vehicle’s glovebox and is large enough to play a full-size 12-inch record. Once the needle hits the grooves, a rotating motor helps stabilize the turntable to avoid skipping while the vehicle is in motion. The enhanced suspension system of the Lexus IS and fine-tuned handling provide a smooth and stable ride, which are critical for the needle of a record player. The Lexus IS Wax Edition offers an ideal environment for appreciating the warmth and depth that vinyl records give to recorded music. The modified vehicle, designed to celebrate the launch of the 2021 Lexus IS sports sedan, will not be for sale, but will be on display at future Lexus events.

“Like audiophiles who go ‘all in’ to create the purest listening experiences, we went ‘all in’ to design the new 2021 Lexus IS as the purest expression of a sports sedan,” said Vinay Shahani, vice president of Lexus marketing. “The Lexus IS Wax Edition exemplifies the ultimate union of our respective passions, bringing together vinyl and cars in a fresh new way.”

Featuring the Mark Levinson Premium Surround Sound Audio System, the new 2021 Lexus IS boasts one of the best sound-listening spaces for music lovers. Its 17 speakers and new amplifier offer 1,800 watts of power for a 7.1 surround sound listening experience.

For more information on the new IS, visit Lexus’ website.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

FNL Episode 2_04 Photo Credit Pitchfork for use by 360 Magazine

BESPOKE CULLINAN BLACK BADGE Benjamin and Christine Sloss by Rolls Royce for use by 360 Magazine

ROLLS-ROYCE BESPOKE CULLINAN BLACK BADGE

“Every Bespoke Rolls-Royce represents a unique expression of the clients’ personal passions and character. We have had the privilege of working with Mr. and Mrs. Sloss on several previous commissions and were delighted to create a Cullinan Black Badge to augment an already impressive collection. This magnificent interpretation of our all-conquering SUV is a true work of art that captures their passion for racing, luxury, and automotive excellence. Mr. and Mrs. Sloss are highly discerning patrons with a clear vision and exacting standards. In their new Cullinan, as with all their Rolls-Royce motor cars, there is no compromise between style, luxury, and performance. We are delighted they have chosen to share their creation with the wider world.”  

-Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Ben & Christine Sloss, car enthusiasts by day and endurance racers on the weekends, took delivery today of their latest Bespoke Rolls-Royce commission from Rolls-Royce Motor Cars Los Gatos.

The Sloss’s new Cullinan Black Badge is finished in a unique Bespoke colorway, Pikes Peak Blue, created to their personal specification by the Rolls-Royce Bespoke Collective. The name is an homage to the legendary Colorado hill-climb, which is one of their favorite races. Combined with the vivid flashes of Forge Yellow on the hand-painted coachline, wheel-centre pinstripes and brake callipers, it carries the colors of the flag of Modena, the northern Italian province, and the livery carried by all the couple’s racing cars.

The Black Badge variant brings out the darker, edgier, more assertive side of Cullinan’s character. Mr. and Mrs. Sloss’s car includes the signature silver-on-black ‘RR’ monogram, dark window surrounds and custom two-tone Black Badge wheels. To underline the car’s performance credentials, the iconic Spirit of Ecstasy atop the dark Pantheon grille is milled from a solid billet of carbon fibre. Greeting the driver upon opening the front doors are personalized Black Badge tread plates designed to match the Black Badge logo. Each plate underwent a precise Physical Vapor Deposition coating process in Black, and then was engraved to reveal the silver metal of the client’s name – Benjamin on the Driver’s side, Christine on the Passenger’s side.

Inside, the seats are hand-crafted in navy-blue leather with accent stitching and monograms in Forge Yellow; similar contrast highlights appear on the fascia, door pockets and even the face of the brushed metal Bespoke clock. The Bespoke Technical Clock was created with Navy Blue Anodized brushed stainless steel surround and accented with Forge Yellow.  The subtle accents with Forge Yellow highlights were developed especially for Mr. Sloss’s project to harmonize with the dark blue interior scheme. Each door panel is adorned with Mrs. Sloss’s personal racing logo – a stylized stiletto in embroidered leather – created by Mrs. Sloss and interpreted by a Bespoke specialist who previously worked as a shoe designer.

The Cullinan Black Badge perfectly complements the Bespoke Dawn Black Badge the Collective created for Mr. Sloss in 2018. In this spectacular example of the world’s most sociable drophead coupé, the color scheme is reversed, with the principal bodywork finished in bright yellow, and the bonnet and coachline in Pikes Peak Blue. The couple’s love of the open sky and Rolls-Royce elegance also carries over to Mrs. Sloss’s own two-tone Dawn.

BACKGROUND: BEN & CHRISTINE SLOSS

Black Badge Cullinan, Black Badge Dawn, Dawn, Wraith

“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupe with four useable seats for adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupe, and when we took it for test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”

Ben’s wife Christine subsequently commissioned a Rolls-Royce Dawn, a motorcar that quickly became her daily driver. “You can tell which are the favorite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”

“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”

Ben Sloss Dawn Black Badge

Through the Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple’s racing cars.

“Our racing cars carry the colors of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colors,” comments Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with “O my God, that’s unreal­– I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”

The Bespoke Collective set to work reinterpreting the color scheme into Rolls-Royce design language, creating two new bespoke paint colors for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named Pikes Peak Blue, due to Mr. Sloss’ interest in the king of timed hill climbs. A further flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.

The same color scheme is continued throughout the interior of Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and unique to Black Badge model infinity logo between the rear seats. The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue, leather-clad Aero Cowling enclosing the rear seats.

Benjamin and Christine Sloss and their BESPOKE CULLINAN BLACK BADGE for by Rolls Royce for use by 360 Magazinewheel of the BESPOKE CULLINAN BLACK BADGE Benjamin and Christine Sloss by Rolls Royce for use by 360 MagazineBESPOKE CULLINAN BLACK BADGE Benjamin and Christine Sloss by Rolls Royce for use by 360 Magazine

Rolls Royce Illustration by Heather Skovlund for 360 Magazine

2021 Rolls-Royce Wraith

By: Krishan Narsinghani × Vivek Lalchandani × Emily Bunn × Vaughn Lowery

360 Magazine had the opportunity to drive the highly anticipated 2021 Rolls Royce Wraith Black Badge across Los Angeles. Bespoke from the Rolls Royce family, the Wraith distinguishably has a sportier handling as compared to other models. The souped-up luxury coupe delivers a smooth yet powerful drive. Turn up the radio and listen to members of the world of hip-hop praise driving the vehicle themselves. Who would want a chauffeur when you can climb behind the wheel of the Wraith yourself?

Design

With special detailing to the trim, plus black badge symbols, the Wraith is no joke when it comes to design. The phantom grill and the dark chrome spirit of ecstasy figure at the front of the car is a signature distinction of Rolls Royce vehicles. The rippling 21” carbon alloy composite wheels are detailed with the requisite black exterior detailing. The iced Selby Grey exterior of the Wraith, mixed with the interior’s red accents and metal appointments throughout, elevate the majesty of the car. As we drove along the coast of California, the Wraith glistened with a golden coat from the sun. In addition to the interior, the cabin is ultra-luxurious, and includes leather floor mats for those who embark on a slightly grittier driving experience.

Technology

The technology inside the Wraith crafted to create an out-of-this-world driving experience. While seated in the vehicle, drivers need not a sunroof to watch the stars because with the Wraith’s galaxy lights, the night sky is shining within finger’s tips reach. These lights create a stunning, serene atmosphere that makes inhabiting the Wraith feel astronomical glitzy. However, if you’re looking for more luxury, utilize the Wraith’s heat and cool controlled, massage chair seats. Recline and relax as you tune into the 1,300-watt Bespoke Audio System, which uses an 18-channel amplifier with 18 speakers throughout the vehicle for the optimal listening experience. Easily surf between radio channels using the touch dial to navigate through the touchscreen dashboard, which provides navigation systems and access to all of the car’s multimedia features. When you decide to start your journey in the Wraith, comfortably situate yourself into the car and allow the electronic-closing doors to do the heavy lifting for you. The backup and side cameras provide 360 views of the car, so you can feel safe and in control as you start your next adventure.

Performance

Rolls Royce stuck to their roots when it came to driving the Wraith. The black badge is powered by a silky smooth 6.6 liter turbocharged V12 engine that outputs 623 horsepower and 642 lb/ft torque, up from the 605 lb/ft the regular Wraith puts out. While those numbers sound incredible, the car also weighs in just over 5375 lbs, or in other words, almost as much as a Cadillac Escalade. Needless to say, drivers won’t be winning many races against most other cars, which have 600+ horsepower. The advantage of driving a Rolls Royce is the smoothness though, which is exactly where the Wraith delivers with transmission performance and power. Shifts are almost imperceptible, causing the Wraith to sometimes feel like an electric vehicle. Power from the V12 builds with absolutely no vibrations in the cabin.

Ergonomics

When it comes to suspension, the Wraith rides like a dream. Literally, sometimes you may need to pinch yourself to make sure you’re still awake. Noise, vibration and harshness are almost completely eliminated. The near 123 in. wheelbase ensures the ride is incredibly smooth and planted. All power is pushed to the rear wheels with air suspension standard on all four corners. This gives the Wraith the most ideal suspension setup for a long distance cruise. Drivers will wield an immense amount of power, a beautiful hand-crafted interior, and a suspension that allows you to have fun maneuvering corners, while maintaining stability on any type of pavement.

The 2021 Wraith is not for the car enthusiast, but is perfect for the everyday, casual driver who prefers comfort over aggressive driving dynamics. This ultimate grand touring machine starts in at $338,000 base price, however buyers can pay to customize more of the car’s features. Our Black Badge tester retails at $485,325. If you’re looking for a suave ride and prestigious interior, the Wraith is worth the wait.

To learn more about the 2021 Rolls Royce Wraith, visit Rolls-Royce’s website.

Photography by: Jeff Langlois

2021 Rolls-Royce Wraith by Vaughn Lowery for 360 Magazine2021 Rolls Royce Wraith shot by Jeff Langlois for 360 Magazine

 

Mercedes Hotwheel illustrated by Mina Tocalini for 360 MAGAZINE.

Mercedes-Benz Drops in US Luxury Car Sales

By Nica San Juan

It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.

According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.

The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.

German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.

Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.

Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.

Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.

Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).

Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales

On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.

Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.

It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.

The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.

On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.

Li Auto Deliveries Soar by 530% in December 2020

Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.

Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.

As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.

In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.

In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Polestar 2 illustration by Kaelen Felix for 360 MAGAZINE

2021 Polestar 2

Polestar Cars has just announced the formal pricing of the Swedish brand’s first pure electric car, the 2021 Polestar 2. The electric performance fastback has an MSRP of $59,900 in the United States.

The MSRP of the Polestar 2 is below state incentive thresholds in critical markets such as California and New York. Additionally, this price enables state rebates of approximately $2,000 in certain states*, for total tax incentives of up to $9,500 when combined with the federal electric vehicle tax credit.**

“We are quite enthusiastic to announce the U.S. pricing for the Polestar 2,” said Gregor Hembrough, Head of Polestar USA. “The MSRP is lower than we originally targeted, and will be extended to all of our current reservation holders.”

“With an online purchase option, lower pricing, considerable tax incentives, and production already underway, the Polestar 2 is well-positioned for a successful entry into the U.S. market,” continued Hembrough. 

Polestar also announced option pricing for the Polestar 2 depending on which add ons someone hopes to add to the car. The performance pack comes in at $5,000 and the Nappa Leather Interior is priced at $4,000. The stunning 20-inch Alloy Wheels and the Metallic Paint Colors both come in at $1,200.

This vehicle is priced in the same range as the 2021 Tesla models that have been released. The 2021 Tesla Model Y is starting at $49,990 and the 2021 Tesla Model S is priced beginning at $69,420. The current average price for an electric car is around $55,600, so the Polestar 2 falls right on par with this average. 

The Polestar 2 arrives with 408 hp and 487 lb.-ft. of torque, very powerful for an electric car. The vehicle also features all-wheel drive and a 78 kWh battery pack, which enables considerable EV range. The car has an MPGe of 96 in the city and 88 on the highway.

The Polestar 2 is also the first car in the world to feature a built-in infotainment system powered by Android, featuring voice command via the Google Assistant, Google Maps with EV charging support and app downloads via the Google Play Store. The car features innovative technology throughout. The interior of the hatchback is modern yet minimal creating an opulent feel for passengers.  

The Polestar 2, which began production in late March, has already begun delivery to U.S. reservation holders in summer 2020. With a digital retail model, the Polestar 2 is available to purchase on Polestar.com.

In order to replace car dealerships, the brand will soon open physical retail showrooms—Polestar Spaces—where non-commissioned Polestar Specialists will be able to assist customers with product information and test drives. Polestar Spaces are designed specifically to allow people to explore the cars without the pressure of committing to a purchase. The first of these locations have opened in California and New York as of late summer 2020, and the next additional locations are currently set to open in Denver and Austin. 

The Polestar 2 is available for sale in all 50 states and Polestar will announce lease and retail finance options for the vehicle in the near future.

In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, today released a multi-episode video series featuring Golden Globe winner Oscar Isaac. A champion for climate justice, Isaac delves deeper into Polestar innovations which aim to improve today’s society, and that of the future.

In partnership with The Wall Street Journal, “Making aNew” is a five-part mini docuseries which seeks the truths behind Polestar’s ethos and advancements in sustainability, electrification and performance. The video series is available to view today at www.polestar.com/us/making-anew.

“As the automotive world moves to electrification, important terms such as sustainability and clean energy are becoming generic slogans with diminished meaning,” said Oscar Isaac. “After learning about the company, I feel better about driving a Polestar because the brand is transparent about how its cars are produced, accountable for its impact on the planet and taking action to truly offset the footprint of its vehicles.”

Since the launch of the brand in 2017, Polestar has become synonymous with the development of new technologies, harnessing refined performance and incorporating unconventional materials in the development of its vehicles.

More recently, the brand began publishing detailed climate impact reports of its electric vehicles as they leave the production line, aiming to be the most transparent company in the automotive industry. As a proof point of this pledge, Polestar has published a full lifecycle analysis of the Polestar 2 Electric Fastback, and will release its first annual sustainability report in March of this year.

“We are determined to be the guiding star for our industry, accelerating the shift to more sustainable mobility. Innovation, clean energy, circular materials and transparency are areas of particular focus. A great example of this is the use of blockchain to improve the accountability of our cobalt supply chain,” said Fredrika Klarén, Head of Sustainability at Polestar. “Collaborating with visible activists like Oscar, who are as passionate about carbon-neutrality as we are, will help raise awareness and understanding, paving the path for a more sustainable future.”

About Polestar

 

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and retails its vehicles in ten global markets across Europe and North America, and in China.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 609 hp, 738 ft.-lb. and an electric-only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. Polestar 2 launched in 2020 with an all-wheel-drive electric powertrain that produces 408 hp and 487 ft.-lb., with a maximum range of 233 miles EPA (292 miles WLTP).

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

2021 Polestar 2 Image 3
2021 Polestar 2 Image 2
2021 Polestar 2 Image 1

*All tax information is current as of April 15, 2020. Government incentives are for informational purposes only and subject to change without notice, nor are within Polestar’s control. Incentive programs are offered and administered by government agencies. Eligibility and availability vary. Visit your state program’s website for the most up-to-date information on availability and redemption requirements. Your eligibility for income tax credits depends on your personal tax situation. Polestar encourages consulting with your tax advisor for details.

 

**The IRS offers a Qualified Plug-In Electric Drive Motor Vehicle Tax Credit of up to $7,500 on the purchase of qualifying vehicles. This is not tax advice. Consult your own tax advisor for details.

Maserati

Celebrating 106 Years of Maserati From A to Z

This year, the spotlight of the world mobility stage has been firmly on Maserati and the Brand has entered a new phase in its history, guided by the audacity embedded in its DNA. A celebration of the past and a look to the future merge.

Today, the day of the Marque’s anniversary, Maserati celebrates its foundation and its history reaching back more than a century, and looks towards the future. Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish “Alfieri Maserati”, at number 1A on via de’ Pepoli, in the heart of Bologna, Italy.

“Maserati from A to Z”: a visual journey with a rapid flow of images making up an exciting story, recounting the Brand’s spirit and its constant striving for performance, innovation and exclusivity. The storytelling is timed to the beat of the alphabet and lists what Maserati has been and what it will be in the future.

“We’re starting from our roots to build our future,” Maserati CEO Davide Grasso underlines. “We’re proud to have shown that our present is guided by the audacity of those who look to the future with confidence, undaunted by difficulties. 2020 marked the start of a new Era for our Brand and, now as never before, we need to be authentic and to return to our Marque’s timeless values to face the challenges that await us with our energy undimmed. For Maserati, this is a time to build our future.”

Maserati Brand Movie

The film, “Maserati A-Z”, is a celebration of the Brand. A short film that highlights all the various factors behind Maserati’s audacity. The storytelling is punctuated by the letters of the alphabet and is the perfect representation of the Brand’s past, present and future.

In 4 minutes, the film features over 30 vehicle models and a modern, eclectic cast, which convey a timeless spirit through imagery with a strong visual impact. The Soundtrack is a special “Maserati Mix” of the iconic “The Chase” by Giorgio Moroder. 

The Maserati Alphabet: the alphabet of audacity

A – Alfieri

B – Bora, Boomerang, Biturbo

C – Customize

D – Design

E – Electrification

F – Fast

G – GranTurismo

H – Heartbeat

I – Innovation

J – Just one Look

K – Keep Dreaming Big

L – (True) Love

M – Made in Modena

N – Nettuno

O – Original

P – Passion

Q – Quattroporte

R – Rebel

S – Sound

T – Trident

U – Unorthodox

V – Visceral

W – Winning in Style

X – Xtravagant

Y – Yours Forever

Z – Zooming into the Future

The Maserati Alphabet is a celebration of the past, present and future of the Trident brand. The hero film showcases the many diverse elements that make Maserati so audacious, ending with a roll call of our future models. Z stands for “Zooming into the Future”: the Brand is set to take centre stage with revolutionary new cars, innovations and projects. The focus is already strongly on the future.

ROLLS-ROYCE GHOST

By Cassandra Yany × Vaughn Lowery

As of late, 360 was able to spend some time with the newly reimagined Rolls-Royce Ghost at the illustrious Fairmont in Austin. Prior to our arrival, the staff and media representatives all tested negative for COVID-19.

Our room at the Fairmont was spacious and we had a gorgeous view of the city. The hotel was filled with modern art and had a number of amenities available for our enjoyment, including an outdoor pool which was fitted with chaise lounges alongside large cabanas which illuminated at night. The hotel compliments Austin’s identity as a city on the rise, and the Rolls Royce New Ghost is similarly ascendant. Both have been reimagined for an elevated, excellent future. Full of innovation and prosperity.
During this event, we were ecstatic to be in the presence of friends, colleagues and advanced automotive architecture, and to be doing so safely. It was gratifying to come together and experience the Ghost’s artistry during this prolonged time of uncertainty.



Design

The Rolls Royce New Ghost was designed with a client-centered approach and with technological advancements to drive with ease. It has been termed “future-focused with a minimal aesthetic.” CEO Torsten Müller-Ötvös describes this model as “the most technologically advanced Rolls-Royce yet.” It is offered in a variety of colors including Arctic White, Salamanca Blue, Tempest Gray and Gunmetal Gray. 360 had the experience driving Artic White, an electrifying yet brilliant shade certain to capture the attention of all.

360 Magazine President, Vaughn Lowery, said, “This vehicle is for an obsessive perfectionist, it’s a driver’s car – ergonomically fabricated for those who enjoy to drive or be driven.”

A team of specialists, engineers and craftsmen researched Ghost clients’ interests, opinions and taste patterns to meet drivers’ preferences. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke said is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”

Starting in the front, the bonnet has been lowered and tested for aerodynamics, which gives it a new look. The Spirit of Ecstasy hood ornament can be lowered or raised using controls from the driver’s seat, perfect for that personalized touch. The New Ghost’s dashboard is lighter than that of the first model, giving the vehicle an overall more spacious feeling. It features hundreds of illuminated lights that resemble a constellation surrounding the Ghost nameplate, lighting up an evening like stars do a night sky.



The interior contains open-pore wood accents, which create a relaxing and serene experience. The headliner is adorned with celestial fiber optic lights, which can be dimmed or brightened from the driver and passenger seats. Occasionally, you might catch a streak of light that mimics a meteor. It is truly a one of a kind visual experience.



The trunk is power-operated, completely carpeted (even under the lid) and provides ample space to store any and all belongings.



Technology

The 2021 Ghost is a new and improved style of its 2010 predecessor. Engineers combined dynamic highlights from the portfolios of numerous types of cars into this edition. It was formulated to remove as much energy transfer as possible from the road into the body with the goal of creating a smooth ride.

The Ghost was built with sound absorbing materials which reduced the level of noise inside. Touch enabled media screens fold in and out automatically from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back. Wooden trays emerge as well, ones that can be used with or without screens.

A bespoke audio design allows passengers to use dials on the rear doors to control the stereo volume to their preference. Beyond this, the back seats have headrest pillows and individual controls that allow you to move forward or backward, and design the back of the seat to your desired level of comfort. There is also a refrigerator located behind the center console in the rear seats, perfect for storing beverages on the go and the definition of opulence behind the wheel.

The inclusion of USB-C ports is another phenomenal addition, as well as the wireless charger in the arm rest. Though there is no AI system such as Amazon’s Alexa or Apple’s Siri, the tech was on-demand and had a hands-free bluetooth function, a wireless hotspot, and Rolls-Royce Assist at your beck and call. Rolls-Royce Assist connects to an emergency services call center if necessary.These are the standard technical features for the New Ghost, but each Rolls Royce can be configured to its unique driver to make it “a motor car that is yours, and yours alone.”

Performance

The New Ghost’s all-wheel drive and all-wheel steering makes driving easy, regardless of road conditions. The car is planted firmly to the ground and corners very well. It was built on Rolls-Royce aluminum spaceframe architecture, which has been adapted to make way for advancements. The steering is much stiffer and more precise than that of the first Ghost, and the braking is more powerful.



The Planar system increases agility through the Wishbone Damper unit above the front suspension assembly, which creates a secure and effortless ride; the Flagbearer system, which uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface; and the Satellite Aided Transmission, which uses GPS data to pre-select the optimum gear for approaching corners.



Furthermore, the New Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically, which made for an easy entrance and exit. Engineering Lead Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”



Additional Features

The iconic Rolls-Royce logo on the wheels is weighted so that it is always facing upright. Also, the key color is customized to match the accents of the car, a note that will be appreciated by any driver looking for a personal touch. Other notes in the interior include the inside of the doors being completely leather and having an embossment of the Spirit of Ecstasy. A button on the rear doors allows passengers to shut them automatically from the inside, and a tap of the door handle will close them from the outside. There is also a hidden umbrella that pops out from the rear doors when needed.




With so many refined and client-centered designs, it is no wonder celebrities like Beyoncé and Floyd Mayweather have strong connections to the moniker. Beyoncé has her own 1959 Silver Cloud Rolls Royce convertible. In her most recent project, Black Is King — the musical film available on Disney+ for her 2019 album “The Lion King: The Gift” — the artist sits atop the hood of a cheetah print Rolls Royce to match the catsuit she is wearing in the scene. The boxing legend similarly showed off his automobile collection earlier this year, which includes at least six Rolls Royce’s. The Rolls-Royce is undoubtedly the most iconic brand in pop culture, including being the most mentioned brand in top-charting songs. The Ghost edition is particularly bold amongst Rolls-Royce’s many stars, and anyone seeking to solidify their luxurious lifestyle need look no further for their ride.

Experiencing this sophisticated and sleek model awoken all of our senses during this challenging time of introspection. The presence of beauty and craftsmanship gave us a feeling of hope as well as pride. Rolls-Royce has long set the bar on lavish vehicles, and the 2021 edition of the Rolls Royce Ghost is no exception. For those interested in a slice of the high life, the Ghost is the very definition of it.

Felt Hats by Tenth Street.

McLaren and Pirelli Automobile Photo from Pirelli

Pirelli × McLaren 765LT

In exciting automobile news, Pirelli is to exclusively equip the new McLaren 765LT. The two companies have been set on a mission to deliver as much performance as possible on dry-weather for the luxury British supercar company’s fastest-ever Super Series car to lap a circuit. The P Zero Trofeo R tire was chosen as the starting point for this latest collaboration; this tire is Pirelli’s best-performing track day tire and is entirely road legal. Now, the Trofeo R has been further refined in a joint effort from Pirelli and McLaren to meet the high-performance requirements of this latest car, following some intense work from Pirelli’s renowned research and development division. For drivers who are less inclined to use their cars on track, the Pirelli P Zero tires are also available.

Speed and Safety

The new McLaren 765LT announces its sporting intentions with a 765-horsepower engine that puts out 800 Nm of torque to deliver the ultimate in performance, as well as aerodynamics that place plenty of load through the bespoke P Zero Trofeo R tires. To meet McLaren’s need for a tire that is bespoke to the 765LT, Pirelli’s engineers have worked on the structure and profile of the tires.

Another fundamental element in achieving McLaren’s objectives was the tread pattern compound. The design of the tread pattern has been designed to guarantee the best possible road holding both in a straight line and through corners, reducing braking distances and maximising lateral grip. All this extra performance from the tires, allied with the innovative capabilities of the new 765LT itself, has allowed the car to go faster round a circuit than any other car ever produced in Woking.

Collaboration Between Pirelli and McLaren

The new P Zero Trofeo R created for the McLaren 765LT represents the latest tire born out of the long collaboration between Pirelli and McLaren, which also draws on the extensive lessons learned from motorsport by both companies. Every vehicle leaves the McLaren Production Centre with its own specific Pirelli tire, tailor-made for that particular car and distinguished by a distinctive ‘MC’ marking on the sidewall. Some of these tires are additionally equipped with other Pirelli technologies such as PNCS – Pirelli Noise Cancelling System – which guarantees maximum acoustic comfort inside the car.

Green Car illustration done by Mina Tocalini of 360 MAGAZINE.

Tesla Hits $460Bn in Market Cap

Tesla Hit Over $460Bn in Market Cap, Seven Times More than Ferrari, Porsche and Aston Martin Combined

The coronavirus outbreak has affected many industries, but the automotive industry is among the hardest hit. After carmakers stopped production and dealerships closed showrooms amid COVID-19 lockdown, global car sales slumped worse than ever before. However, the luxury car market was generally less affected by the financial downturn caused by the coronavirus pandemic.

According to data presented by StockApps.com, the market capitalization of the world’s most valuable car company, Tesla, hit over $460bn this week, almost seven times more than Ferrari, Porsche and Aston Martin combined.

Tesla Market Cap Soared 513% Since January

The 2020 has been a fantastic year for Tesla (NASDAQ: TSLA), despite the COVID-19 effects on the global automotive industry. The company’s stock price surged by nearly 200% in the last three months and they’re up about 500% on the year, despite a 4.9% revenue drop in the second quarter of 2020.

One of the reasons for such a premium valuation is Tesla’s ability to convince investors that it’s much more than just an automaker, and plans to make its vehicles capable of deploying into an autonomous “robotaxi” ride-sharing service prove that.

In December 2019, the market cap of the world’s most valuable car company stood at $75.7bn, revealed the YCharts data. By the end of the first quarter of 2020, this figure rose to $96.9bn, despite the COVID-19 crisis. Statistics show Tesla market cap surged by 107% in the next three months reaching $200.8bn value at the end of June. At the beginning of this week, it jumped over $460bn, which is four times the IBM market cap. Since the beginning of the year, the Tesla market cap has soared by 513%.

Ferrari Market Capitalization Rose by $7.1bn in 2020

The disruptions of the COVID-19 pandemic caused a substantial hit to the Italian supercar maker Ferrari (NYSE: RACE), who was forced to close its factories for seven weeks. The Q2 2020 financial report revealed a 42% plunge in revenue year-on-year and halved shipment of vehicles due to both production and delivery suspensions.

The company also narrowed the range of its full-year profit guidance with the estimated revenue of more than €3.4bn, compared to previous guidance of €3.4bn to €3.6bn, and the adjusted earnings before interest, tax, depreciation and amortization of between €1.07bn and €1.12bn.

Nevertheless, the Italian luxury carmaker has performed better than most other car manufacturers and remains confident of a bounce-back in the second half of 2020 thanks to its strong order book.

In December 2019, the market capitalization of the Italian luxury carmaker touched nearly $41.2bn. After the Black Monday crash in March, this figure dropped to $38.7bn. However, the second quarter of 2020 witnessed an increasing trend, with the Ferrari market cap rising to $42.3bn in June. Statistics show the company’s market capitalization stood at $48.3bn at the beginning of this week, a 17% increase since January.

Porsche and Aston Martin Market Cap Plunged in 2020

While Tesla and Ferrari’s stocks performed well amid the coronavirus crisis, other leading luxury sports car manufacturers witnessed a plunge in their market capitalization since the beginning of the year.

Statistics show the combined value of shares of Porsche dropped by 19% in the last eight months, with the figure falling from $23.1bn in January to $18.7bn this week.

The financial results for the first half of the year revealed the German automaker’s sales decreased by 7.3% year-on-year to €12.42bn. The company recorded an operating profit of €1.2bn, while deliveries in the first six months of 2020 dropped by 12.4% globally to under 117,000 vehicles.

Statistics show Aston Martin (LON: AML) more than quadrupled its operating loss for the first six months of 2020 after a sharp fall in sales and revenue amid the COVID-19 pandemic. The British sports car manufacturer sold just 1,770 vehicles in the first half of the year, while total retail sales stumbled to £1.77bn, a 41% plunge year-on-year.

Moreover, the company’s market capitalization halved in 2020, with the combined value of stocks falling from $1.6bn in January to $760.2 million in August.