Posts tagged with "rolls-royce"

ROLLS-ROYCE LAUNCHES NEW ‘PURSUIT SEAT’ ACCESSORY

ROLLS-ROYCE LAUNCHES NEW ‘PURSUIT SEAT’ ACCESSORY

  • Latest Rolls-Royce accessory reimagines traditional Pursuit Seat for a contemporary world
  •   Embossed Rolls-Royce Leather seat, coloured to match or contrast with the car’s interior
  •   Created with contemporary craft materials including carbon fibre and polished aluminium
  •   Concealed torch bares double-R Badge of Honour

We have applied Sir Henry Royce’s maxim, ‘Take the best that exists and make it better’, to a quintessentially British product. Elevated to Rolls-Royce’s precise and exacting standards yet true to the original concept, the Pursuit Seat has been reimagined for a contemporary world. Our clients can now enjoy the comfort of a Rolls-Royce seat, no matter the activity or where it may lead. 

“We look to create accessories that enhance our clients’ lifestyles. Like every Bespoke commission, each detail of the Pursuit Seat has been minutely considered and meticulously designed, then handcrafted using the very finest materials. The marriage of carbon fibre, polished aluminium and Rolls-Royce leather demonstrates the art of contemporary craftsmanship.”

Matthew Danton, Rolls-Royce Bespoke Designer

The comfort of a handmade leather seat is no longer confined to the interior of a Rolls-Royce motor car, following the release of the marque’s latest Bespoke accessory.

The new Pursuit Seat is a contemporary reimagining of the traditional portable seat, designed by the Bespoke Collective at the Home of Rolls-Royce, in Goodwood, West Sussex. True to the spirit of the original, the Pursuit Seat offers instant, portable comfort in town or country, bringing ease and style to clients’ ever diversified lifestyles. A perfect perch for flying a drone, painting a landscape or simply pausing to take in the view, the Pursuit Seat is the latest accessory designed to enhance the lifestyle experience of Rolls-Royce clients.

Akin to a Rolls-Royce motor car, only the finest materials applied with utmost precision and skill are considered when designing a Rolls-Royce accessory. The Pursuit Seat’s main support is made from carbon fibre and polished aluminium, for an optimal strength-to-weight ratio.  With a fully height-adjustable seat, the accessory is designed with the utmost comfort in mind.

Should one find oneself at an outdoor performance, or even trackside at a motorsport event, a discrete pocket on the outer leather seat provides a safe repository for tickets. In case of extra time, encores and curtain-calls, a slim aluminium torch, finished with the double-R Badge of Honour, is stored in the hinge of the seat, ensuring safe passage back to your motor car.

The seat is made from the finest Rolls-Royce leather and embossed with the Spirit of Ecstasy. Clients can choose from an array of Bespoke colours to match, or contrast, with their car’s interior.

The gently flared aluminium ferrule on the end of the stick provides a solid grip on hard surfaces, while the retractable spike, cleverly concealed within, offers the same security on grass and other soft ground. 

The Pursuit Seat fits perfectly within the Cullinan Recreation Module, reflecting the car’s #EffortlessEverywhere character; its compact dimensions and elegant leather case also allow it to be stowed unobtrusively in any Rolls-Royce motor car.

The Pursuit Seat is available to purchase individually or as a pair through the Rolls-Royce Boutique and at dealerships worldwide. Prices for an individual seat start from $10.081, excluding local taxes.

Whispers - a window into the home of Rolls-Royce

Whispers – a window into the home of Rolls-Royce

“Rolls-Royce found itself in a unique situation at the onset of the global pandemic. It had recently unveiled an Application named Whispers, which acts as a gateway for clients to immerse themselves in a digital world of luxury, curated by Rolls-Royce. This access to thousands of clients ensured the marque could maintain direct and personal contact with its customers around the world despite the limitations of the coronavirus pandemic. Today, we go even further, bringing a comprehensive suite of online live video options for Whispers members to specify their motor cars, speak with Rolls-Royce product specialists, executives and craftspeople, or even witness a unique moment in the manufacture of their motor car, from the comfort of their own homes.” Verena Masters, Head of Whispers, Rolls-Royce Motor Cars

Rolls-Royce Whispers is the marque’s digital world of curated luxury, an application created to meet the demands and tastes of an eclectic network of global clients. Over the course of 2020, Whispers has expanded and evolved, providing an engaging and inspiring experience for its unique online global community. Until today, Whispers has been the reserve of owners of Goodwood created Rolls-Royce motor cars. By popular demand, Whispers will now be available for partners of owners, providing a more holistic access as we approach the holiday season.

Already the epitome of customer-centricity, the Application has been evolved to consider the current restrictions faced by so many clients around the world, who, due to Covid-19 movement restrictions, are unable to travel to the Home of Rolls-Royce, in Goodwood, West Sussex. Many clients expressed a wish to maintain even closer contact with the marque, and in answer to these demands, Verena Masters, Head of Whispers, embraced the unique opportunity presented by the Application. Written dialogue is already available via the popular community messaging function. This function has now been developed to facilitate face-to-face video interactions, for more natural communication between clients and the marque. Now, patrons can experience Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence from wherever they are in the world, in the comfort of their own home.

A comprehensive suite of online live video options enables real-time communication with the marque’s executives, product experts and craftspeople. Clients may even view their motor car, live on the production line, at the marque’s manufactory –  witnessing the ‘marriage’ – a seminal moment as the powertrain meets the chassis,  or the fitting of the Spirit of Ecstasy.

New Ghost has naturally ignited considerable demand for this service. One-on-one live consultations with Rolls-Royce specialists and designers have provided detailed and personal product insights, which enable remote commissioning to take place. Materials and colours are defined, Bespoke accoutrements are envisioned, and unique motor cars are brought to life in consummate Rolls-Royce style – with effortless ease.

The curation of cultural and exclusive opportunities continues on Whispers courtesy of the marque’s Luxury Intelligence Unit. Most recently, members have enjoyed editorial inspiration on topics ranging from the forefront of moving-image art, guidance on how to cultivate a woodland, and even, the philanthropic endeavours of other Whispers members.

Rare and whimsical products continue to delight. The Whispers Concierge is in demand as signed first edition Harry Potter books, unique Hermés handbags and Yeezy Boost 380’s are sourced for members from around the world, as attention turns to the holiday season.

In an additional enhancement of the Whispers Application, members can now virtually exhibit their automotive collections for the network of fellow Rolls-Royce clients to peruse and admire. With the ability to search by name, location and even by car, members are able to connect with local, like-minded members, be it for business or leisure purposes.

The ticket to entry into the rarefied world of Whispers is a Goodwood manufactured Rolls-Royce motor car. For further information, please contact your local dealer.

10-year-old Elijah Machado wins Rolls-Royce design competition as announced by 360 MAGAZINE.

Elijah Mercado, 10, Wins Rolls-Royce Design Competition

A talented 10-year-old boy from Dallas was selected as the American winner of the Rolls-Royce Young Designer Competition for children ages 16 and under. Launched in April as a way for kids to express their creativity amid the pandemic, the international Rolls-Royce Young Designer Competition attracted more than 5,000 entries from more than 80 countries.

Rolls-Royce Motor Cars Dallas selected Elijah Machado, 10, of Dallas from all the North American entries submitted.  Elijah described his Rolls-Royce as a vehicle that can go 800 mph and would last 5.9 million miles. “The car has rocket boosters that make the car go 1,000 mph,” said Elijah Machado. “The car will have an auto pilot button and an eject button. The car will have TVs behind the seats with video games and remotes.”

Automotive artist Stephen Selzer surprised Elijah with a custom piece of art based on his entry to the competition. Elijah also received a once-in-a-lifetime opportunity to explore the luxury dealership, enjoy his first ride in a Rolls-Royce and meet with the team at Rolls-Royce Motor Cars Dallas who helped him design his dream Rolls-Royce.

“When kids were forced to stay home earlier this year as a result of the global pandemic, Rolls-Royce launched this competition to encourage and inspire the next generation,” said Heath Strayhan, general manager of Rolls-Royce Motor Cars Dallas. “It was thrilling to see kids around the world participate, especially from right here in Texas.”

Launched in April as lockdown conditions were imposed across the globe, the competition proved an instant success; so much so, the original deadline for entries was extended. Asked only to design their ‘dream Rolls-Royce of the future’, children had complete creative freedom, allowing them to develop ideas of astonishing scope, complexity and vision far beyond the realms of automotive design.

With no rules or specified judging criteria to constrain them, children were able to let their imagination run free, creating designs of extraordinary richness, creativity and diversity.

“The most important thing I’ve learned from this competition is that whatever our circumstances, we have the power to create amazing things, because our imagination is always free to fly,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “I hope the children who took part will recognize this, too, and that it will be something positive they can take from their pandemic experience.”

Rolls-Royce Apprentices

Rolls-Royce announced Monday that a brand new intake of apprentices would be welcomed into the company.

18 new minds hailing from all across the UK will join the luxury vehicle titan at its home in Goodwood, West Sussex. They will be known as the “Class of 2020” in a program that began in 2006.

More than 150 aspiring engineers have entered the apprenticeship learning high-level practical and technical skills over the course of two to four years. They learn from Rolls-Royce specialists, gaining knowledge from the best minds in the company.

Of the 18 members of the “Class of 2020,” seven are candidates for the Sir Ralph Robins Degree Apprenticeship scheme, a four-year apprenticeship that grants students a degree from the University of Chichester upon completion.

Rolls-Royce is also providing placements in the industry for over 50 students. The placements last from six to 12 months. It also has a graduate program that makes new positions available every year.

Gabrielle Illustrates a Rolls-Royce Article for 360 MAGAZINE

Rolls-Royce Art Programme

Rolls-Royce announced the shortlist of artists for its inaugural moving-image Dream Commission.

Sondra Perry, Beatriz Santiago Muñoz, Martine Syms and Zhou Tao all made the shortlist for Muse, Rolls-Royce’s Art Programme.

The Dream Commission finds mid-career artists to be best representative and the best creators of moving-image concept artwork, and these artists were all tasked with creating art depicting dreams. The winner will be declared in 2021.

Torsten MüllerÖtvös, chief executive for Rolls-Royce said he looks for artists who share Rolls-Royce’s passion for pushing technical and conceptual boundaries.

“We are delighted to announce four shortlisted moving-image artists for the inaugural Dream Commission, each of whom have outstanding reputations,” MüllerÖtvös said. “The art of moving-image is a creative and avant-garde genre and we are pleased to be supporting this medium at this critical time for the industry. To commission artists during a pandemic is an act of determination and faith in the power of culture to inform and transform our lives; a quality at Rolls-Royce that we fully endorse.”

All finalists were selected by an international jury, and each created a work of short-form moving-image art to explore the notion of “Dreams.”

Sondra Perry has a wide range of tools, including AI, animation, performance and video. She uses them to explore race, identity and technology. Her piece, titled “Lineage for a Phantom Zone,” looks at lineage, longing and memory through her own archived footage.

“The piece begins with me playing a theremin, using the touchless liminal instrument to conjure a dream space with multi-dimensional sound,” she said. “Growing up, my grandmother had a picture of herself on the land she was raised on in North Carolina on her dresser. I think about that picture often and I wanted to reflect on her history, that land, and my experience of it through images. I collapse time, space, and two generations of family to visualize a life dream that was mutated through imagination, images, and video and passed down through my DNA.”

Beatriz Santiago Muñoz is based in Puerto Rico and is an artist and filmmaker. She makes films after lengthy research, observation and documentation, and her piece, titled “The Source,” uses photos of people, places and experiences to strike the viewer.

She uses Puerto Rico to elicit the emotions and ideas of the piece, and it comes with a strong sense of history and culture. She said her vision for “The Source” begins with an experience.

“My son is standing at the source of the Río Caguitas. Something seems to stop. Is it the ancient rock, the loud cold water pushing, the slowness above us, the smell? An interval,” she said. “Reading his translation of Proust to Haitian Kreyòl, a project undertaken for its own sake and without readers in mind, my colleague writer and translator Guy Regis Junior had said the task had been both full of pleasure and sacrificial. From there, there is an opening- up in the interval, in that time/space between one language, history and sensorial world, and another”

Martine Syms is based in Los Angeles and combines grit, humor and social commentary in her art. Her entry, titled “Kita’s World,” dives into Syms as a person biologically, psychologically and sociologically.

She said her world is a combination of “core material, broken samples, seductive loops and heavy theory.”

“Symptomatic of the contemporary condition, I was inspired by an anecdote by a prominent theorist in which intimate technology appears to read our minds,” she said.  “Everything has a subtext, ulterior motives—but tech flattens everything out. It can speak our unconscious; we unravel equally in realms both real and digital. There is a dissolution of difference but no real plurality. I’m using Kita, an homage to an avatar from my childhood, to think through this tension.”

Zhou Tao of Guangzhou uses video, drawing and photography together. His submission, titled “Three Hundred Miles Southwest,” makes populated areas seem mythological.

“Three hundred miles from the dangerous peak to the southeast, those forgotten areas not covered by the high-speed network are at the end of the geography,” he said. “Between a wolf seeker with mountains as a companion and the 37th ‘remote style’ ecological model; between the giant reliefs in the narrow valley and the legendary gate into the four-dimensional; the engineering bases connected from one terminal to another scattered among the mountains, presenting a future fable that has long passed away of this mythological place.”

Following the nominations of 23 artists, these four were chosen unanimously by the jury, and the statement from that jury reads as follows:

“The Dream Commission offers an opportunity for artists to have a space to develop their aesthetics and to be able to delve deeply into an area where they can have an autonomy to make a work which can resonate. The quality of the long list that was presented to us made this an incredibly engaging, but also difficult selection process. The breadth of practice that was selected for us to consider was extraordinary – the sophistication of ideas and expression across this media was so inspiring. We have succeeded in selecting a variety of artists from different countries, cultures and different kinds of artistic thinking.”

The Dream Commission accepts entries from any medium used to create moving-image art, like experimental film, video, animation, immersive and participatory installations and content presented in non-screen formats.

Once this cycle concludes after two years, another cycle will begin to welcome in a brand new set of landmark artists and creators.

To stay up to date with Muse and the Dream Commission, you can follow them on Instagram.

You can also click right here to learn more.

Rolls-Royce New Head of Design

ROLLS-ROYCE MOTOR CARS ANNOUNCES NEW HEAD OF DESIGN

Rolls-Royce Motor Cars has announced that Jozef Kabaň has been appointed Head of Design. Kabaň, 46, is an experienced and talented designer, having spent the majority of his career at a senior level in automotive design. Kabaň joins Rolls-Royce Motor Cars from the BMW Group where he has been Head of Design Studio BMW since 2017.

Passionate about car design and art from an early age, and with an obsession for detail, Kabaň completed his studies in Bratislava and London, concluding with a Master of Art in Car Design at the Royal College of Art in London. Aged just 20, Kabaň was one of the youngest ever designers to join the VW Group. He progressed rapidly, and in 1998 he was awarded project lead for the Bugatti Veyron, for which he designed the exterior. He gained global recognition for the design, demonstrating his ability, even at this early stage in his career, to combine the automotive world with those of luxury and art.  

His success led to a desire to continue broadening his experience in the automotive field, leading to Head of Exterior roles, first at Audi AG and then Skoda Auto. At Skoda he was recognized for revolutionizing the manufacturer’s design ethos, significantly influencing the design and emotionality of the brand through a broad range of models. Throughout this period of his career he also maintained design responsibility for small volume projects, including limited and special editions and show cars.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “I am delighted to announce that Jozef Kabaň has been appointed Head of Design. He is an exceptionally talented designer with a strong track record and a wide breadth of ability. It is testament to the success of our business that, as the world’s leading luxury house, we are able to attract the world’s very best design talent.” He continued, “This is an exciting time for our brand and I look forward to welcoming Jozef to the Rolls-Royce family.”

Adrian van Hooydonk, Chief Designer, BMW Group, commented, “The Rolls-Royce Design Team creates outstanding motor cars and luxury objects. I am convinced that Jozef Kabaňwill guide this phenomenal team into a very bright future indeed.”

Kabaň is married with a daughter and a son and will be based at the company’s design studios in Goodwood, West Sussex and Munich.

 

Rolls-Royce Monterey Car Week

“Monterey Car Week is one of the world’s premier luxury motor car events, so it is fitting that we showcase the finest Bespoke motor cars in the world here, and also debut Cullinan, the Rolls-Royce of SUVs, to the American public. From the primacy of Phantom to the power of Cullinan, the Rolls-Royce presence at 2018 Pebble Beach Concours d’Elegance has never been more compelling, and these Bespoke Rolls-Royces will grace these lawns as classics for generations to come.” … Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

The Rolls-Royce Cullinan makes its American debut to the public at this year’s Monterey Car Week as the marque showcases a stunning array of Bespoke motor cars, each one a classic in the making. In addition to Cullinan, the Rolls-Royce of SUVs, the brand will present a splendid selection of individual creations at events throughout the week and deliver two very high profile commissions to their owners, live at events throughout the week.

Cullinan – the Rolls-Royce of SUVs debuts to its American public

The most anticipated motor car of 2018 will adorn the lawns at Monterey Car Week events including Friday’s ‘Quail, A Motorsports Gathering,’ The Concept Lawn of the 2018 Pebble Beach Concours d’ Elegance on Sunday and at Rolls-Royce’s own private collectors events throughout the week.

Unveiled to the world in May of this year, four Cullinans will be positioned around the peninsula in a variety of color and Bespoke configurations for its future customers to discover. Rolls-Royce will show for the first time in North America a Cullinan with Iguazu Blue exterior. The stunning Charles Blue interior is offset with Scivaro Grey highlights and open Paldao veneer. The other Cullinans on display are adorned in Magma Red and Darkest Tungsten.

A tenth Bespoke creation for collector Michael Fux

On Friday, Mr. Müller-Ötvös will present a very special Rolls-Royce Phantom to renowned collector Michael Fux. This is the tenth special Bespoke Creation presented to Mr. Fux at Pebble Beach for his collection of more than 140 unique motor cars. The Phantom joins Mr. Fux’s collection of motor cars that he uses to help raise funds for his charity, The Michael Fux Foundation, to provide support for children and their families at the Miami Children’s Hospital.

Black Badge Bespoke – The alter ego of Rolls-Royce personalization

This year’s Pebble Beach will play host to the alter ego of Rolls-Royce Bespoke as the marque demonstrates the breadth of its Black Badge Bespoke offer. Proving that a Black Badge Rolls-Royce need not only be black in color, four different Collections will move through the Black Badge color spectrum: The Umbra Collection; Adamas Collection; The Paradisio Collection and The Nebula Collection.

Fusing the extraordinary competence of the Bespoke craftspeople from the Home of Rolls-Royce in Goodwood, England, with the rebellious spirit of Black Badge is for the risk-taker who is not afraid to embrace a bold and progressive statement of true and modern luxury, in its darkest form.

Umbra Black Badge Collection – Dawn, Ghost and Wraith

Black Badge Umbra, the extreme embodiment of the eponymous darker side of Rolls-Royce debuts this week at the Rolls-Royce Villa at Pebble Beach. The Umbra Collection comprises Dawn, Ghost and Wraith, and feature Matte Black exterior finish, fully darkened chrome including a darkened Spirit of Ecstasy and 21 inch carbon alloy wheels. The Anthracite interior is starkly offset with Mugello Red and Black highlights. All three commissions feature a stunning technical fiber fascia and interior accents as well as custom Black Badge Bespoke Starlight Headliners and Bespoke ‘Pebble Beach 2018’ treadplates.

Dawn Black Badge Adamas Collection

Dawn Black Badge Adamas is another creation from the darker side of the Rolls-Royce Bespoke Collective. Inspired by the ‘untamable’ and ‘invincible’ nature of a diamond, Adamas celebrates the darker side of contemporary craftsmanship, expertly weaving a dark aesthetic of unbreakable carbon structures into an extremely limited collection of only 30 Dawn Black Badge cars. Dawn Black Badge Adamas is clothed in an enticing two-tone color scheme of hypnotic Aphrodite Red over Black. These are the first two-tone Black Badge cars. These colors, as though touched by darkness, have a deep color transition, providing a mesmerizing iridescent effect.

The Spirit of Ecstasy, previously cast in steel, silver and gold, is for the first time in history formed in machined carbon fiber. 88 Bespoke laboratory-grown diamonds form the Black Badge infinity symbol set beneath the Bespoke analogue clock. As a final touch, when one enters or alights from the atmospheric cabin of Adamas, illuminated tread plates read ‘Black Badge Dawn Adamas – One of Thirty’, reminding the occupant of the power and rarity of this Collection.

The Paradisio Collection – Dawn, Ghost and Wraith

Turning up the color spectrum, the Rolls-Royce Bespoke Collective has specially created the boldest Black Badge Collection ever imagined for this year’s Pebble Beach Concours d’Elegance. The Paradisio Collection of one Dawn, one Ghost and one Wraith features a newly-developed solid exterior paint called Pebble Paradiso Blue, inspired by the location of The Pebble Beach Concours d’Elegance and its beautiful blue surroundings of water and clear Californian sky. These cars are also reminiscent of the exploits of those adventurers who partook in the 1913 Alpenfahrt driving such classic Rolls-Royces as the James Radley 1913 Silver Ghost with its solid blue paintwork. The exterior is offset by a mandarin coach line, twin bonnet pinstripes and pinstripes on the wheel-centers.

The interiors of the three cars vary in design. Ghost, which is more focused on the rear passenger’s comfort, reflects this visually with a more intimate and cool Black and Charles Blue leather color-way off set by Charles Blue and Mandarin stitching and a Black and Charles Blue two-tone steering wheel. Wraith and Dawn add more Mandarin into the interior color palate, increasing the visual heat and driver’s intent of the cockpit.

The centerpiece of the Black Badge cabin is the aerospace-grade aluminum-threaded carbon fiber composite surfacing – material often seen on the surfaces of stealth aircraft. This futuristic material has been reinterpreted at Goodwood to become the world’s most innovative new super-luxury material. Polished to a high sheen, this surface reflects the twinkling lights of the beautifully created Starlight Headliner wrought in Ghost and Wraith and the stars firmament once the Mandarin hood of Dawn is folded away.

Nebula Collection – Dawn, Ghost and Wraith

Nebula is a suite of Black Badge Ghost, Wraith and Dawn motor cars which draw influence from spacecraft and aerospace technology, drawing visual references from technical spacecraft to the soaring vistas of the earth’s atmosphere, whilst paying homage to the pioneers of the 20th century and challenges the space and technology entrepreneurs of the 21st century. Men and women who push the technology envelope to explore space, honor the pioneers of land and space flight from Charles Rolls to the elite brotherhood of astronauts.

The exterior is enveloped in Iced Selby Grey, a flat grey hue, reminiscent of the ultra matt aesthetic of the heat shields of great, technical, space craft themselves. Inside, the interior colorway features Selby Grey and Black leather, offset against high contrast Sunset accents in the format of a two tone steering wheel, piping and stitching. The contrast masterfully imbues the impression of color imparted by a space shuttle fuel tank. This is perfectly offset against a technical fiber fascia, a sought-after aesthetic found in many Black Badge motor cars.

The Rolls-Royce clock embodies the Nebula theme in miniature. A depiction of a portion of the night sky in the Northern Hemisphere in March are backlit on the clock’s face, encircled in the accent ‘Sunset’ color, providing the impression of viewing the stars through the window of a space craft.

A repeated hexagonal motif has been expertly embroidered into the rear of each motor car, reflective of the honeycomb structure used in some of the most ambitious and technologically advanced aerospace developments, from space telescope mirrors to space station windows. Speaker covers most commonly bestow a jewelry-like impression on the interior of a Rolls-Royce, however in this iteration, they have adopted a blackened aesthetic, to further the technical feel once more.

Rolls-Royce Vancouver

Rolls-Royce Motor Cars Vancouver, part of OpenRoad Auto Group, marked the official grand opening of the venerable brand’s new Vancouver showroom, Canada’s first stand-alone Rolls-Royce retail facility. The official unveiling of the luxury auto maker’s most anticipated new model of all time – the Rolls-Royce Cullinan took place during exclusive events for both media and clients, marking the first time the luxury auto maker has held a new model debut in Canada.

“Cullinan will be a game-changer for Rolls-Royce, especially in Canada providing our clients with the ultimate in luxury and a totally capable all-wheel drive vehicle. Our customers expect to go everywhere in luxury and they have demanded a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car,” said Pedro Mota, President of RollsRoyce Motor Cars Americas. “The new showroom and facilities at Rolls-Royce Motor Cars Vancouver showcase the way we interact with our clients, in a luxurious and exclusive setting,” added Mota.

OpenRoad Auto Group’s new Rolls-Royce Motor Cars Vancouver is located at 1809 West 5th Avenue on Vancouver’s west side and replaces the former dealership located just a few blocks away. The 4,500 square foot, two level luxury automotive retail centre offers an elegant showroom featuring high end finishes, premium architectural details and space for up to six Rolls-Royce models. The new dealership is currently the only stand-alone Rolls-Royce dealership in Canada. All other Canadian stores combine Rolls-Royce with other luxury car brands like Karma or Lamborghini.

“It’s an honor to partner with Rolls-Royce Motor Cars for the North American debut of the much-anticipated Rolls-Royce Cullinan while celebrating the official opening of our stunning new dealership,” said Christian Chia, President & CEO of OpenRoad Auto Group. “To host such a significant launch for one of the best automotive brands in the world is a true reflection of the strength of the Vancouver market and our relationship with Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars Vancouver is currently the top Canadian volume dealer and one of the top selling Rolls-Royce dealerships in the world. OpenRoad Auto Group acquired the Vancouver Rolls-Royce retail store in 2014, and just last year purchased a second Rolls-Royce dealership in Bellevue, Washington along with an established Bentley and Lamborghini retail facility.

Authentic Rolls-Royce engineering – everywhere

Key to the creation of the Rolls-Royce Cullinan SUV was the Architecture of Luxury – Rolls-Royce’s proprietary all-aluminium architecture. The Architecture of Luxury really comes into its own in creating Cullinan. The engineering team behind Cullinan adapted the Architecture of Luxury to the design template of a high-bodied car laid down by Giles Taylor and his design team thanks to its innate adaptability. It was designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap.

“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road behaviour in the SUV sector.” The integration of new technologies into the architecture was key to ensuring the fundamental quality of Cullinan as Effortless, Everywhere.

The 6.75 litre twin-turbo V12 Rolls-Royce enginedelivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’

Designing a force of nature

“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “The label SUV

is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box all-terrain high-bodied car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”

Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs. The first “three-box” offer in the SUV-sector, Cullinan offers individual seating configuration where customers have the option of a unique glass partition wall that creates a distinct environment for passengers, separated from the luggage compartment. The most practical of Rolls-Royces, Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today. Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and multiple options for a ‘Bespoke Recreation Module.

The Rolls-Royce Cullinan is Rolls-Royce as never before seen. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

www.openroadautogroup.com.

Rolls-Royce Cullinan

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Rolls-Royce Cullinan will embody all the values and capabilities that drove Rolls-Royce’s two founding fathers, the Honourable Charles Rolls and Sir Henry Royce, to secure the marque’s reputation early last century, as they took top honours in rigorous public adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial”, comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.

“Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”

Follow the Rolls-Royce Cullinan’s Final Challenge.

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Rolls-Royce Cullinan

Today, Rolls-Royce Motor Cars revealed the most anticipated car of 2018 and quite possibly, the most anticipated Rolls-Royce of all time. Named after the largest diamond ever discovered which now resides in the British Crown Jewels, Cullinan is an all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time. Luxury travel is now Effortless, Everywhere.

The super-luxury lifestyle is evolving and Rolls-Royce is in the lead. Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be. For this reason, they have asked us to create a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car. It is Effortless, Everywhere” – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

The second new Rolls-Royce to sit on the all-new aluminium ‘Architecture of Luxury’, Cullinan is the most technologically advanced, and only purpose-built, luxury SUV in the world. Tested to destruction all over the planet, Cullinan is an incredibly capable off-roader that sees the development of the ‘Magic Carpet Ride’ for off-road enjoyment, without sacrificing any Rolls-Royce on-road behaviour.

Authentic Rolls-Royce engineering – everywhere

Key to the creation of the Rolls-Royce Cullinan SUV was the Architecture of Luxury – Rolls-Royce’s proprietary all-aluminium architecture. The Architecture of Luxury really comes into its own in creating Cullinan. The engineering team behind Cullinan adapted the Architecture of Luxury to the design template of a high-bodied car laid down by Giles Taylor and his design team thanks to its innate adaptability. It was designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap.

“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road behaviour in the SUV sector.” The integration of new technologies into the architecture was key to ensuring the fundamental quality of Cullinan as Effortless, Everywhere.

The 6.75 litre twin-turbo V12 Rolls-Royce enginedelivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’

Designing a force of nature

“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “The label SUV is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box all-terrain high-bodied car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”

Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs. The first “three-box” offer in the SUV-sector, Cullinan offers individual seating configuration where customers have the option of a unique glass partition wall that creates a distinct environment for passengers, separated from the luggage compartment. The most practical of Rolls-Royces, Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today. Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and multiple options for a ‘Bespoke Recreation Module.’

The Rolls-Royce Cullinan is Rolls-Royce as never before seen. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.