Posts tagged with "vehicle"

Polestar 3 by Polestar Press via 360 Magazine

Polestar 3 Premieres on October 12

The SUV for the Electric Age – Polestar 3 Premieres on October 12

Polestar cars (Nasdaq: PSNY) will premiere its first SUV, Polestar 3, at a launch event on October 12, 2022, in Copenhagen, Denmark. Featuring Polestar CEO, Thomas Ingenlath, and Polestar Head of Design, Maximilian Missoni, the event will be live-streamed globally beginning at 1 p.m. EST, allowing consumers a glimpse at the brand’s debut in the SUV market. For those who want to tune in, the live broadcast will be available at https://youtu.be/oga1XJAX8ms.

Polestar 3 is a powerful, design-led electric performance SUV that appeals to the senses with a distinct shape while providing excellent driving dynamics. “We had to ask ourselves: ‘what should a modern SUV look like?’ Polestar 3 defines the SUV for the electric age, and in designing it we addressed some of the fundamentals of the archetype: proportions, stance, and aerodynamics,” says Thomas Ingenlath, Polestar CEO.

Built on a new all-electric technology base, Polestar 3 also features the latest in high-tech components. This includes a centralized core processor from NVIDIA, and a long list of advanced safety systems from Volvo Cars and leading industry suppliers such as Zenseact, Luminar and Smart Eye.

At Polestar, performance means more than straight-line acceleration. At launch, each version of the Polestar 3 will feature a rear-biased dual motor powertrain and torque vectoring via a dual-clutch system on the rear electric motor. Delivered as standard, adaptive dual-chamber air suspension, and active dampers will allow Polestar 3 to switch between comfort and firm suspension dynamics while adjusting to the road conditions once every two milliseconds (500 Hz).

“It’s this instant ability to transform from a comfortable cruiser to a sharp, agile performance car in less than the blink of an eye that makes Polestar 3 special as an electric performance SUV,” continued Ingenlath. “It also benefits from a low center of gravity and wide track for ultimate stability, and an exciting feeling behind the wheel.”

The optional Performance Pack provides the Polestar 3 with 517 hp and 671 lb.-ft. of torque, along with Polestar Engineered chassis tuning for the active dampers and air suspension. Polestar’s signature Swedish gold details are also added, including valve caps, seat belts and a laser-etched interior light strip.

Additional information regarding Polestar 3 will be shared throughout the event on October 12. Join the live stream to learn more about the brand’s SUV for the electric age.

About Polestar 

Polestar Automotive Holding UK PLC (Nasdaq: PSNY) (“Polestar”) is a Swedish premium electric vehicle manufacturer. Founded by Volvo Car AB (publ.) (together with its subsidiaries, “Volvo Cars”) and Zhejiang Geely Holding Group Co., Ltd (“Geely”), in 2017,  Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result.  

Polestar is headquartered in Gothenburg, Sweden, and its vehicles are currently available and on the road in markets across Europe, North America, China, and the Asia Pacific. By 2023, the company plans that its cars will be available in an aggregate of 30 markets. Polestar cars are currently manufactured in two facilities in China, with additional future manufacturing planned in the USA. 

In the US, the local Polestar office is located in the New York metro area, in Mahwah, New Jersey. Polestar Spaces have been opened in Los Angeles, the San Francisco Bay Area, and Orange County, Calif.; New York City; Denver, Colorado; Boston; Central and Southern New Jersey; Dallas and Austin, Texas; Detroit; Minneapolis; Phoenix; Seattle; Atlanta; Charlotte, North Carolina; Connecticut; South Florida; and Washington D.C., with more to follow in Central California, the Pacific Northwest, and Hawaii. 

Polestar has produced two electric performance cars. The Polestar 1 was built between 2019 and 2021 as a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an electric-only range of 52 miles (EPA) – the longest of any hybrid car in the world.  

The Polestar 2 electric performance fastback is the company’s first fully electric, high-volume car. The Polestar 2 model range includes three variants with a combination of long- and standard-range batteries as large as 78 kWh, and dual- and single-motor powertrains with as much as 476 hp and 502 lb-ft of torque. 

From 2022, Polestar plans to launch one new electric vehicle per year, starting with Polestar 3 – the company’s first electric performance SUV which is expected to debut in October 2022. Polestar 4 is expected to follow in 2023, a smaller electric performance SUV coupe.  

In 2024, the Polestar 5 electric performance 4-door GT is planned to be launched as the production evolution of Polestar Precept – the manifesto concept car that Polestar released in 2020 that showcases the brand’s future vision in terms of design, technology, and sustainability. As the company seeks to reduce its climate impact with every new model, Polestar aims to produce a truly climate-neutral car by 2030. 

In March 2022, Polestar revealed its second concept car, an electric performance roadster which builds on the design, technology and sustainability ambitions laid out by Precept and showcases the brand’s vision for future sports cars. The hard-top convertible presents an evolution of the unique design language first shown by Precept and emphasizes a dynamic driving experience. The concept further develops the focus on sustainability and technology, aiming towards greater circularity. Polestar confirmed in August 2022 that a version of the concept will be produced as the Polestar 6 electric performance roadster, with launch expected in 2026. 

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Photo of Maserati on Monterey Car Week via Extension PR for use by 360 Magazine

MASERATI × MONTEREY CAR WEEK

  • On Friday, the MC20 Cielo was unveiled at The Quail, A Motorsports Gathering by Global Chief Executive Officer, Davide Grasso, and Maserati Americas CEO, Bill Peffer, along with Head of Maserati Design, Klaus Busse. The 621 hp convertible was the star of the show, with thousands of fans experiencing the new spyder under the California sky. The Quail display also included the Grecale Trofeo SUV and the MC20 Coupe, there to represent the diversity of Maserati’s vehicle offerings.
  • A short distance away the “House of Maserati” was created to showcase the Maserati lifestyle with VIP client-drive opportunities, trademark Italian hospitality, and moments to enjoy music and fine cuisine, including the chance to experience partner Sonus faber’s audio capabilities throughout the residence. The “House of Maserati” was converted specifically for the Trident Brand to provide a weekend oasis in which aspects of Maserati’s DNA including style, comfort and elegance could be front-and-center.
  • On Sunday, during the main event of the Pebble Beach Concours d’Elegance, the MC20 Cielo took a prominent position on the Concept Lawn, drawing eyes to the clean lines of the open-topped super sports car, which perfectly epitomized the sophisticated yet laid-back California lifestyle that Monterey Car Week has become known to represent throughout the world.

MASERATI IN MEDIA:

All-electric Maserati GranTurismo Folgore on YouTube HERE.


During this year’s Monterey Car Week, Italian-American comedian Sebastian Mansicalco joined Maserati on a drive along the California coast. In the presentation, they share top speed and 0-60 numbers.

Zeekr 001 Car via Influence Associates for use by 360 MAGAZINE

ZEEKR 001

ZEEKR 001 BREAKS TWO GUINNESS WORLD RECORDS

  • ZEEKR has successfully broken two Guinness World Records at an event in China
  • The premium all-electric 001 vehicle broke the record for the fastest drift ever achieved by an electric car hitting a maximum speed of 207.996km/h
  • It then went on to take the title for the fastest electric car slalom at 49.05 seconds

Premium electric mobility brand ZEEKR has announced its luxury all-electric 001 vehicle has broken two Guinness World Records.

Less than a year since the brand started delivering vehicles to customers in China, ZEEKR has made its mark on the global stage by claiming the titles for the fastest drift ever achieved by an electric car and the fastest electric car slalom. 

The records have fully verified the three core strengths that underpin the 001, it is “fast, accurate and stable.”

The fastest electric vehicle drift requires the vehicle to achieve greater than 160km/h and the 001 was able to achieve a maximum speed of 207.996km/h. Using the 001’s high-performance twin electric drive system, the front and rear were able to achieve instantaneous torque output up to 7,680Nm and an acceleration time up to 100km/h in only 3.8s.

This power and acceleration, combined with the 001’s high-performance chassis suspension system, maximizes body stability and allows the driver to maintain consistent and precise drifting and the car to truly dance right on the edge of the limit.

ZEEKR’s 001 also went on to set a new benchmark for the fastest ever all-electric car slalom. The vehicle weaved between 50 cones equally spaced and completed the course, without touching or knocking any down, in 49.05 seconds.

001’s intelligent electric four-wheel drive system boosted acceleration off the line and enabled excellent handling of the vehicle on the fast and dynamic course. The quality of power distribution and the balance between the front and rear wheels between the cones allowed for the 001 to glide through the cones with minimal disruption from the chassis or tyres, maintaining excellent and stable braking at the end. The strong grip also allowed the vehicle to have better cornering ability throughout.  

World Record Technology for Users

This same driving control technology is in all ZEEKR 001 cars and not only brings users a fun and dynamic driving experience, but it also provides safety through stronger controllability and stability. 001 already meets the five-star safety standards and lays the foundation for solid performance control.

Not only does 001 respond to driver operations in milliseconds, but it also responds to multiple emergency scenarios autonomously. In addition, the newly developed intelligent anti-skid dTCS (distributed traction control system) operates at a processing rate 10 times faster than the mainstream TCS traction control systems.  The outstanding stability performance showcased in the slalom record is also met by 001 users on the road in China.

Adhering to the concept of “don’t be a boring electric car” to develop a pure electric high-performance experience, the 001 also has an excellent driving comfort experience under the powerful power and extreme control fun.

Breaking these two world records, ZEEKR has adhered to its own philosophy to not be “a boring electric car”. 001 users can enjoy an excellent driving comfort experience under world record achieving power and finesse. The perfect integration of smart and electric technology in the 001 will bring users more enjoyment in their travel.

The records were broken in August under the supervision of an adjudicator from Guinness World Records at the CATARC proving ground in China.

ZEEKR Business Update

ZEEKR continues to prioritize and fulfill local market customer orders ahead of a planned European roll-out from 2023, where it will ramp up capacity at the ZEEKR Intelligent Factory – one of the world’s most advanced vehicle facilities – to deal with unprecedented demand for the 001.  

NEW RV WITH CORNER OFFICE

Remote work – it’s what RVers across the country are doing and Fleetwood RV is making that scenario easier with the introduction of its brand-new Frontier GTX Class A Diesel luxury motorhome that features a dedicated office. The Frontier GTX 37RT floorplan includes an office that’s been designed to deliver the space, technology, convenience, and privacy needed by those working from the road.

The Frontier® GTX 37RT is a 37-foot motorhome with three, flat-floor slide outs that deliver plenty of interior room. The Corner Office™ is an option and is strategically located at the rear of the coach so it’s away from daily life activities.

“We developed the 37RT office configuration after listening to our current customers, as well as new owners entering the RV space,” said Doug Miller, product manager for REV Recreation Group’s Class A products. “We found quite a bit of interest in the ability to work remotely and have children engage in distance learning. Based on that, we wanted to offer a floorplan that could accommodate the new reality of living, working, and educating anywhere.”

The space is cleverly arranged and includes an L-shaped desk with a built-in monitor and multiple nearby outlets. A large window tops the desk to bring in natural light and deliver a view of the outdoors. Drawers below and cabinets above provide convenient storage within easy reach for files and other supplies. A stylish barn door of frosted glass and wood closes off the space when ultimate quiet and privacy are needed. To ensure phone and video calls go off without a hitch, the GTX offers an optional connectivity package that includes WiFi Ranger™ Sky4 ProPack w/LTE and weBoost® Cell Booster.

“If you think about a family who’s traveling in a 37-foot RV, activities can continue in the main living area of the coach while someone is in the secluded office conducting a call, responding to emails, or taking a test,” said Miller. “We feel the 37RT floorplan provides privacy, flexibility, and function without sacrificing any of the features and amenities that are important to RVers.”

Frontier GTX Specs

The Frontier GTX model is built for a smooth and powerful drive on the open road and is stocked with upgrades that make RV life easy.  

  • Freightliner custom raised rail chassis that delivers stability and allows for full pass-through basement storage
  • Freedom Sport Foundation
  • Cummins® 6.7L, 360HP engine
  • Allison® 3000 series, 6-speed transmission
  • 10k towing capacity
  • Aqua-Hot® 400D for on-demand hot water
  • 8.0 KW Onan® generator
  • 100-gallon fuel tank and 100-gallon freshwater tank 

The Frontier GTX is available in two floorplans – the 37RT and 39TA. The interior of each boasts significant luxury appointments.

  • Full flat floor throughout the coach
  • Polished porcelain tile flooring
  • All-electric appliances, including a residential-sized refrigerator, induction cooktop, and convection microwave
  • Beautiful solid surface countertops in the living area, kitchen, and bathrooms
  • The kitchen also features a stainless-steel farmhouse sink and glass tile backsplash
  • Privacy window surround 

Frontier GTX Floorplans

The Frontier GTX is initially rolling out two floorplans – one that features an office and another with a unique bed configuration – and will expand the line in 2023 with one additional floorplan. 

37RT – With its three slides, including a full wall on the passenger/patio side, the 37’ RV can easily accommodate a family or traveling couple. The front living area features a Dream Dinette that quickly converts from a table into a bed and a queen sleeper sofa that can be upgraded to power motion loungers. For who would like extra sleeping capacity, an optional Hide-A-Loft drop-down bed with an LED TV can be added. For coziness, the 37RT offers a standard electric fireplace in the living area. The all-electric kitchen with top-tier appliances also includes a pantry and the lavatory features a roomy 38” x 30” shower with a glass door. The master bedroom is a dream with a king bed and deluxe wardrobe closet. The closet is decked out with a dresser, hanging wardrobe space, pull-out hamper, overhead shelf storage, and numerous drawers. An optional side-by-side washer/dryer can also be specified. The Corner Office™ takes a portion of the wardrobe area to create the ultimate “work-from-the-road” option that’s available to RVers.  

39TA – At 39’ and with two slides, the 39TA offers its own set of well-thought-out features. To begin with, both slides are located on the driver’s side, which means the passenger side of the coach is completely free for outside patio entertaining under the RV’s large awning. In addition, the coach’s luggage bays are easily accessible. Next, the front of the coach features the exclusive multi-purpose Adap-table® Dinette that serves as a convenient workstation or breakfast bar for two. By swinging the table out vertically, it easily hosts a dinner party for four.

In addition, the 39TA offers the much-sought-after 1-½ bath configuration. The full bath is located mid-ship with a half bath situated in the rear of the coach off the master bedroom. The layout means family members and guests have easy access to the full bath, which keeps the master area more private and less trafficked.

Finally, the master suite features a “north/south” queen bed. Instead of being against an outside wall, the bed is positioned in the center of the room, which allows ample space to walk around and easily make it in the morning. For those who like to watch TV in bed, a drop-down LED TV in the ceiling comes standard. Behind the bed and its headboard is a walled space that accommodates the half bath along with wardrobe storage.

“Another advantage of the “north/south” bed is the fact that, since the bed isn’t housed in a slide, it can remain fully extended while the coach is moving. That means you can access the entire bed and take a nap even when the slides are in,” explained Miller. “We’re extremely excited about each of the GTX floorplans because they are innovative in their own way and are designed to give RV owners exactly what they’re looking for.”

The Frontier GTX from Fleetwood RV has a starting MSRP of approximately $400,000. 

Fleetwood RV® is a brand within REV Recreation Group, Inc., a subsidiary of REV Group, Inc.  

To see the latest Fleetwood RV models and for travel tips and ideas, visit FleetwoodRV.com or follow Fleetwood RV on Facebook and Instagram.

Rolls-Royce Spectre images via Rolls-Royce for use by 360 Magazine

Rolls-Royce Spectre

Earlier this year, at a bespoke testing facility in Arjeplog, Sweden, Spectre received the first ‘lessons’ in a finishing school that is custom designed to teach the motor car how to behave and react like a Rolls-Royce. Over the past months, the marque’s test and development engineers have shifted their focus from extreme conditions to more formal scrutiny in a location that reflects the motor car’s everyday use: the French Riviera where 625,000 kilometres of Spectre’s 2.5 million kilometre global testing programme will be driven on and around the French Côte d’Azur.

This phase is split into two parts, beginning at the historic Autodrome de Miramas proving ground, located in the French department of Bouches-du-Rhône in Provence. This includes irrigation units that create standing water, handling circuits with tight corners and adverse cambers, and a heavily banked 3.1 mile three-lane high-speed bowl, enabling Spectre to be tested at continuous high speeds.

The second phase of testing in the region occurs in the countryside surrounding the Autodrome de Miramas on the roads that many production Spectres will be driven on following first customer deliveries in the fourth quarter of 2023.

Rolls-Royce Spectre: ‘Magic Carpet Ride’ In High Definition

A new suspension technology has been approved that ensures Spectre delivers Rolls-Royce’s hallmark ‘magic carpet ride’. This technology is now being refined at Miramas and on the roads of the French Riviera.

  •  New hardware component with electronic roll stabilisation uses data from the Rolls-Royce Flagbearer system, reading the road surface ahead, and Satellite Aided Navigation system, which alerts Spectre to upcoming corners.
  • On straight roads, the system can automatically decouple Spectre’s anti-roll bars, allowing each wheel to act independently to prevent rocking motion.
  • The configuration improves high-frequency distortions in ride caused by road surface.
  • Once the data in the Satellite Aided Navigation identifies an upcoming curve the components are recoupled, the suspension dampers stiffen, and the four-wheel steering system prepares for activation to ensure effortless entry and exit.
  • Under cornering, more than 18 sensors are monitored, and steering, braking, power delivery and suspension parameters are adjusted accordingly so that Spectre remains stable.

Rolls-Royce Spectre: Intelligent Architecture,  Unparalleled Rigidity

The new technology paired with the aluminium ‘Architecture of Luxury” provides unparalleled control of Spectre.  The dedicated Rolls-Royce platform provides Spectre with the most rigid body in the marque’s history.

  • The architecture is reinforced with steel sections that provide increased torsional rigidity combined with aluminium body sections that represent the largest of any Rolls-Royce yet.
  • The one-piece side panel, which extends from the front of the A-pillar to behind the rear tail-lights, is the largest ‘deep draw’ part ever produced by Rolls-Royce – extending nearly four metres in length.
  • Likewise, the pillarless coach doors, which are nearly 1.5 metres in length, are the longest in Rolls-Royce history.
  • Integration of the rigid battery structure Spectre’s architecture added support to the 30% improvement in structural rigidity.

Rolls-Royce Spectre: A Bespoke Electronic Architecture

Spectre is the most connected Rolls-Royce ever and each of its components are more intelligent than in any previous Rolls-Royce.

  • Rolls-Royce software engineers developed a decentralised processing technology by sending more sophisticated data packets – that describe a variable input  and response
  • It features 141,200 sender-receiver relations and has more than 1,000 functions and more than 25,000 sub functions.
  • This is three times more sender-receiver signals than a typical Rolls-Royce.
  • Over the course of the Riviera Testing Programme, the marque’s engineers are creating a dedicated control for each of Spectre’s 25,000-plus functions.
  • Responses calculate factors including weather, driver behaviour, vehicle status and road conditions.

Rolls-Royce Spectre: A New Aerodynamic Standard

Initial testing of the redesigned Spirit of Ecstasy mascot yielded an estimated drag coefficient (cd) of just 0.26, making it the most aerodynamic Rolls-Royce ever created. Current wind tunnel testing, digital modelling and continuous high-speed testing in Miramas, indicated it has be reduced to just 0.25.

ROLLS-ROYCE SPECTRE: THE EXTRAORDINARY UNDERTAKING CONTINUES

The Spectre global testing programme continues: the Electric Super Coupé will still be tested for a further one million kilometres before the marque’s engineers will consider this undertaking complete. First customer deliveries of Spectre will commence in the fourth quarter of 2023.

Rolls-Royce Spectre images via Rolls-Royce for use by 360 Magazine
Rolls-Royce Spectre images via Rolls-Royce for use by 360 Magazine
Rolls-Royce Spectre images via Rolls-Royce for use by 360 Magazine
Polestar rings in Nasdaq via 360 MAGAZINE

POLESTAR CONTINUES TO GROW

Polestar, the Swedish electric performance car brand, continues to deliver on its growth promise as it progresses towards a planned listing on the Nasdaq through a proposed business combination with Gores Guggenheim, Inc. (Nasdaq: GGPI, GGPIW, and GGPIU), expected to close at the end of June 2022.

Expansion into new markets and a growing retail footprint are both driving and supporting customer demand, while the development of new models is set to propel the brand further into high-margin premium SUV segments.

Polestar launched its 25th global market in the first half of 2022, a significant increase from 10 markets in 2020. Polestar has added six new markets since the start of 2022, including UAE, Kuwait, Hong Kong, Ireland, Spain and Portugal. The company also plans to launch in Israel and Italy in the second half of 2022, adding to its Middle East and European footprint. By the end of 2023, Polestar plans to be present in an aggregate of at least 30 markets globally, while continuing to evaluate new market opportunities for the future.

Thomas Ingenlath, CEO of Polestar, says: “Selling already in 25 countries across the globe, Polestar has a unique position in the pure play EV market. We are a real company, not one based on slideshow promises. More than 55,000 Polestar cars are on the roads globally today and we are launching a stunning portfolio of three new models in just three years. These gorgeous EVs are all in advanced development stages, and we have the ability to produce great quality cars with our experienced industrial partners.”

Product expansion also continues with the Polestar 3 electric performance SUV, scheduled for its world premiere in October 2022. Polestar 3 marks the company’s first product for the attractive, high-growth SUV market. This will be followed by the Polestar 4 electric SUV coupe, and the Polestar 5 electric 4-door GT.

Polestar 4 is expected to be launched in 2023 and enters one of the most competitive market segments in terms of demand, performance and design.

Polestar 5 is also in advanced stages of development and planned to be launched in 2024. A prototype will be shown in public for the first time at the 2022 Goodwood Festival of Speed from 23 to 26 June 2022.

Mike Whittington, Head of Global Sales at Polestar, adds: “It’s exciting for the whole team to experience this growing momentum in our business. Our order intake is at record levels and currently represents an annualized run-rate of over 75,000 vehicles, putting us in a strong position as the production landscape normalizes. In addition, with both Polestar 3 and Polestar 4 on the horizon, we are set to play a leading role in the electrification of lucrative and sizeable premium SUV segments. With a 2025 production capacity for these two EVs expected above 160,000 vehicles per year, we will have the ability to scale quickly and attract new customers to the brand.”

Polestar now has close to 130 retail locations open around the globe and expects to have 160 locations open by the end of 2022. More Polestar Spaces and Destinations are planned in existing and new markets, in cities including London, Madrid, Tel Aviv, Reykjavík, Vancouver, Austin, Shenzhen, and others.

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn

Toyota RAV4 Hybrid Woodland Edition imagery via Toyota Motor North via 360 MAGAZINE

Toyota RAV4 Hybrid Woodland

Toyota is taking the RAV4 Hybrid to a whole new level of adventure with the new 2023 Woodland Edition. Equipped with everything needed for an outdoor excursion, the RAV4 Hybrid Woodland Edition is the first hybrid off-road special edition SUV for the brand.

The arrival of the RAV4 Hybrid Woodland Edition to dealerships this fall also demonstrates our support for a charitable endeavor. To support local communities and make our public lands more accessible and enjoyable for Americans of all abilities, Toyota is proud to contribute $500,000 to the National Environmental Education Foundation (NEEF) toward improving accessibility in these beloved spaces. Through local outreach projects, education programs and accessibility improvement efforts, Toyota and NEEF will make an impact that goes beyond the pavement.

TRD-Tuned & Ready

The new RAV4 Hybrid Woodland Edition, available in Midnight Black Metallic, Cavalry Blue and Ice Cap exterior colors, offers a distinctively rugged exterior and premium interior styling with the versatile features one would expect from the fifth-generation RAV4. Featuring a TRD-tuned suspension, the RAV4 Hybrid Woodland Edition is engineered to enhance body control and small-bump isolation to help smooth out trails and rough city streets. Coil springs are tuned for an off-road focus and bump stops maximize compression-direction wheel travel. The twin-tube shocks feature internal rebound springs for optimal roll control and unique valving to help body control over large bumps and dips.

Designed with a focus on versatility and efficiency, the RAV4 Hybrid Woodland Edition also comes standard with Falken WILDPEAK AT tires for optimal off-roading, raised black roof rack cross bars to pack an array of supplies for a weekend camping trip and a 120V inverter to power-up an array of compatible household items for a short day trip or an overnight camping excursion. Other mentionable standard features include:

  • Flow-formed Bronze-colored wheels for greater strength
  • Custom all-weather floor and cargo mats
  • Black badging
  • Black mud guards
  • Dual black chrome-tipped exhaust

And with the roominess to fit people, pets, and recreational gear – the RAV4 Hybrid Woodland Edition also comes standard with features like LED projector-beam headlights and integrated fog lights. Handy storage abounds in the RAV4 Hybrid, including the console’s large volume, side-by-side cup holders and an open tray capable of holding small items. In addition, an in-dash tray within easy reach of the front passenger can hold electronics, sunglasses and other travel must-haves. Rear seat passengers will appreciate the spacious cabin. The rear cargo area features a reversible cargo floor insert as well as side nets for storing small items. The 60/40 folding rear seats easily expand the rear cargo area.

Hybrid+AWD for RAV4 Woodland Edition

Engineered to tackle urban, suburban and outdoor adventures, the fifth-generation RAV4 is built on Toyota New Global Architecture (TNGA-K) platform. With a boldly chiseled design inspired by Toyota’s tough trucks, this latest RAV4 amplifies the desirable crossover traits that made the first RAV4 an instant success a quarter-century ago. Depending on model grade and options, the current RAV4 can be whatever the customer needs it to be, from the exceptionally well equipped LE model to a technology tour de force plug-in hybrid, with various levels of luxury and adventure in between.

In any RAV4 Hybrid, the Toyota Hybrid System II (THS II) works in sync with the 2.5-liter 4-cylinder Dynamic Force Engine to make the hybrid models performance and efficiency leaders of the RAV4 family. It is truly the no-compromise compact SUV.

In the hybrid models, a Continuously-Variable Transmission (CVT) is exclusively paired with an Electronic All-Wheel Drive system (AWD), making it possible to operate at all vehicle speeds. An improvement from previous generation, the rear axle motor operates proactively anytime rear torque would be beneficial to keep the vehicle on the driver’s intended line, or when conditions get slippery. The AWD system uses an independent electric motor at the rear wheels, rather than a torque-distribution system in the transmission and additional driveshaft to the rear.

New to RAV4: Toyota Audio Multimedia and Gauge Cluster Tech

RAV4 for 2023 will receive some updates across all trims, as well. For 2023, all RAV4 models have the new Toyota Audio Multimedia system.

Thanks to the Toyota Audio Multimedia system designed and engineered by Toyota’s Texas-based Connected Technology team, RAV4 drivers will be at the ready thanks to a wide range of enhanced connectivity and convenience features, including being Over-the-Air (OTA) updatable. Users can interact with the system through intuitive touch and voice activation controls. With the available Connected Service Drive Connect trial or subscription, drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the available onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination.

The new Toyota Audio Multimedia allows for dual Bluetooth® phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility. With further connectivity, the RAV4 has an available Wi-Fi Connect trial or subscription that offers 4G connectivity for up to five devices – turning the RAV4 into an AT&T Hotspot. Adding to the already robust offering of audio playback ability with HD Radio®, USB data and a SiriusXM® Platinum Plan 3-month trial subscription, an active Wi-Fi Connect trial or subscription also enables the new Integrated Streaming feature, providing the ability to link separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.

New for 2023, RAV4 receives upgrades to both its Multimedia and Multi-Information Display screens, as well. An 8-inch Multimedia screen now comes standard on LE/Hybrid LE, XLE/Hybrid XLE, XLE Premium/Hybrid XLE Premium, Adventure and Hybrid SE, while TRD Off-Road, Hybrid XSE, Limited/Hybrid Limited, and Prime XSE now all come standard with a new 10.5-inch Multimedia display for 2023. Also new to RAV4 for 2023 is a 12.3-inch Multi-Information Display that comes standard on Limited/Hybrid Limited and Prime XSE. The 12.3-inch display is an optional upgrade on XLE Premium/Hybrid XLE Premium, TRD Off-Road and Hybrid XSE grades. A 7-inch Multi-Information Display screen is also now standard on LE/Hybrid LE, XLE/Hybrid XLE and Hybrid SE grades.

Standard Safety

The 2023 RAV4 comes standard with Toyota Safety Sense 2.5, Toyota’s suite of active safety systems. It includes Pre-Collision System with Pedestrian Detection that features enhancements over the previous generation, including the ability to detect an oncoming vehicle or a pedestrian at intersections when making a turn. The Pre-Collision System is designed to detect vehicles, pedestrians and bicyclists and provide audio/visual alerts and automatic braking in certain conditions. Emergency steering assist is an additional function designed to detect pedestrians and stabilize the driver’s emergency evasive steering maneuvers and help prevent lane departure.

TSS2.5 on RAV4 also includes Full-Speed Range Dynamic Radar Cruise Control (DRCC). Lane Departure Alert is designed to notify the driver via audible alert if it senses the vehicle is leaving the lane without engaging a turn signal. When DRCC is set and engaged, Lane Tracing Assist is designed to assist the driver by providing a slight steering force to help center the vehicle in its lane using visible lane markers or a preceding vehicle.

Automatic High Beams are designed to detect preceding or oncoming vehicles and automatically switch between high beam and low beam headlights. Road Sign Assist is designed to recognize certain road sign information using a forward-facing camera and display them on the multi-information display (MID).

In addition to the TSS 2.5 system, other standard safety features include Blind Spot Monitor, which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes. Rear Cross Traffic Alert can offer added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Front and Rear Parking Assist with Automatic Braking is designed to provide warning and if needed, implement brake control when there’s a possibility of a collision with a stationary object or an approaching vehicle while parking. In addition to TSS 2.5, the RAV4 Hybrid Woodland Edition is equipped with Toyota’s Star Safety System, which includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Anti-lock Braking System (ABS) and Smart Stop Technology (SST). Available safety technologies include Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA), Bird’s Eye View Camera, Intelligent Clearance Sonar (ICS) and Rear Cross Traffic Braking (RCTB) system.

Toyota’s Rear Seat Reminder also comes standard on RAV4. The feature can note whether a rear door was opened within 10 minutes of the vehicle being turned on, or at any time after the vehicle has been turned on, with a reminder message in the instrument cluster after the engine is turned off, accompanied by multitone chimes.

Toyota Limited Warranty

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The HV battery is covered for 10 years/150,000 miles, whichever comes first, and is transferrable across ownership.

RAV4 also comes with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years of Roadside Assistance, regardless of mileage.

About Toyota

Toyota has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants.  By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.  With more electrified vehicles on the road than any other automaker, a quarter of the company’s 2021 U.S. sales were electrified.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit HERE.

About NEEF

The National Environmental Education Foundation (NEEF) is the nation’s leading organization in lifelong environmental learning, creating opportunities for people to experience and learn about the environment in ways that improve their lives and the health of the planet. Congressionally chartered in 1990 as a 501c3 nonprofit to complement the work of the US Environmental Protection Agency (EPA), NEEF is a non-partisan, non-advocacy organization working to make the environment more accessible, relatable, relevant, and connected to people’s daily lives. Visit HERE.

Toyota RAV4 Hybrid Woodland Edition imagery via Toyota Motor North via 360 MAGAZINE
Toyota RAV4 Hybrid Woodland Edition imagery via Toyota Motor North via 360 MAGAZINE
Toyota RAV4 Hybrid Woodland Edition imagery via Toyota Motor North via 360 MAGAZINE
Toyota Camry hybrid nightshade via 360 magazine

Toyota Camry Nightshade

One of the longest-running nameplates in the auto industry, and with 20 straight years as America’s #1 selling midsize sedan, the 2023 Camry keeps things rolling with a refreshed Nightshade Special Edition. The Camry was among the first Toyota models to offer the distinctive Nightshade edition, a factory designer package without the customizer’s price. And, for 2023, Toyota offers three moods of Nightshade with the choice of Midnight Black, White and the new Reservoir Blue exterior colors.

The Nightshade Special Edition gives the 2023 Camry the look and stance of a premium sport sedan. The 2023 Camry Nightshade is available in SE grade front-wheel drive, all-wheel drive and hybrid models. The black front grille with Sport Mesh insert is borrowed from the Camry TRD model. The Nightshade also wears a black rear spoiler, mirror caps, exterior badges and, for 2023, adds black-trimmed headlights and taillights for a stronger dose of attitude.

The standout new design feature for the distinctive Nightshade is the 19-inch matte bronze aluminum alloy wheels. These rims give a look that really pops against any of the three body colors offered. The standard SE grade features carry over, including the sport-tuned suspension.

The Nightshade Edition is designed to appeal to drivers who enjoy a car that gets a little extra attention or for those who appreciate getting a designer look at a value price. That appeal is growing. The Nightshade package accounted for about 5% of Camry sales in 2021 and, for 2022, is on track to be about 7%.

A Camry for Everyone, and Up to 52 MPG

Currently in its eighth design generation, the Toyota Camry is also just one year shy of its 40th anniversary in America. A wide array of model choices, plus Camry’s alluring, coupe-inspired design and renowned Toyota quality and value, are a few reasons why Camry maintains leadership in the mid-size sedan category. All told, the 2023 Camry offers 18 different choices, offering a model for nearly every budget and taste. Notably, the Nightshade Edition is offered on all four-cylinder and hybrid models.

  • Five 4-cyl. FWD grades – LE, XLE, SE, SE Nightshade, XSE
  • Five 4-cyl. AWD grades – LE, XLE, SE, SE Nightshade, XSE
  • Five hybrid grades – LE, XLE, SE, SE Nightshade, XSE
  • Three V-6 grades – XLE, XSE and performance-tuned TRD

As fuel economy has recently zoomed to the top of many buyers’ priority lists, it is worth pointing out the outstanding fuel efficiency ratings across the Camry line. The LE Hybrid is the champ, with a manufacturer-estimated 51 MPG city/53 MPG highway/52 MPG combined rating. The LE FWD gas model is also a standout in its class, with manufacturer-estimated 28/39/32 MPG ratings.

Toyota Safety Sense 2.5+

The Camry has been a repeat IIHS TOP SAFETY PICK recipient. This is the organization’s highest rating and one that acknowledges the standard Toyota Safety Sense 2.5+ system that includes:

Foundation for Agility and Ride Comfort

Extensive use of high-tensile-strength steel in the TNGA-K platform along with innovative fastening methods, including laser screw welding and advanced adhesives, give Camry its rock-solid feeling on the road. Optimally tuned MacPherson-type strut front suspension and multi-link rear suspension endow the Camry with a ride-handling balance befitting luxury vehicles (SE, XSE and TRD grades also have sport-tuned springs and shocks).

Camry engineers prioritize a quiet ride, and the current-generation model improved on that by incorporating noise, vibration and harshness (NVH) countermeasures previously found exclusively on luxury models. Extensive sound-absorbing insulation includes foam/vibration-dampening materials throughout the vehicle, along with a thicker dash silencer mat across the entire firewall section. A special vibration-damping coating is applied over a wider area of the underfloor, and noise-proofing material encompasses more surface area under the headliner.

High-Style, High-Function Cabin

The Camry’s interior melds functionality, elegant styling and impeccable fit and finish. The dash design gives the driver a sporty cockpit-type feel while treating both the driver and the front passenger to expansive outward visibility.

Surfaces throughout the cabin employ soft-touch premium materials. Interior trim in all grades gives a sophisticated, higher-tech look with linear dark, wood inlay or patterned metal, depending on the model grade. Interior color choices, depending on exterior color, include Ash, Macadamia or Black. The sport-oriented XSE grade also offers an exclusive Cockpit Red interior for a touch of exotic sports car flavor.

Exquisite stitching on the front- and rear-seat surfaces, one example of the high level of craftsmanship, is found throughout the vehicle. The XLE grade features a luxurious-looking textured herringbone seat pattern. Ventilated front seats are available on the XLE and XSE.

The Camry relays information to the driver via three available displays. A floating 7- or 9-inch central touch-screen display combines audio and navigation. Customizable features and smart phone-like touch screen icons help ensure familiar and convenient operation.

For even greater functionality, Camry also offers an available 7-inch multi-information display within the instrument cluster. Available on XLE and XSE, a 10-inch color Head-Up Display (HUD) projects vital information, including speed and turn-by-turn navigation directions, onto the lower portion of the windshield.

The Camry LE features standard air conditioning, while all other grades step up to automatic dual-zone climate control. The system specific to the hybrid versions uses an electric compressor and humidity sensor. Rear seat vents come standard on the XLE and XSE Hybrid grades and are available as a package upgrade on the LE and SE.

High Power, Efficiency and Value

The 2023 Camry offers a choice of three powertrains: 2.5-liter Dynamic Force four-cylinder, 3.5-liter V-6 and next-generation Toyota Hybrid System (THS II). The Dynamic Force 2.5-liter engine is a strong but smooth operator, yielding an impressive 203 hp at 6,600 rpm and 184 lb.-ft. of peak torque at 5,000 rpm (206 hp and 186 lb.-ft. for XSE grade, which uses a dual-outlet exhaust). Most AWD grades have 202 hp, while the Camry XSE AWD grade has 205 hp with dual-outlet exhaust.

The four-cylinder engine uses a very high compression ratio (13:1) and Toyota’s innovative D-4S fuel injection, which employs both direct injection and additional port injectors. The engine is chock-full of Toyota’s most advanced technologies, including Dual VVT-i with VVT-iE (Variable Valve Timing intelligent system by Electric motor) and laser-clad valve seats. A variable cooling system, variable oil pump and a cooled exhaust gas recirculation (EGR) system all contribute to the engine’s high thermal efficiency and outstanding fuel economy ratings. Notably, regular-grade fuel is specified for all 2023 Camry models, helping to bolster value for the customer.

V-6 Performance at a High Level

The 2023 Toyota Camry is one of the few midsize sedans to still offer a V-6 engine and this one is a gem. It is standard for the TRD and is available for the XLE and XSE grades, as well.

The 24-valve, DOHC 3.5-liter engine is equipped with the D-4S direct injection system, along with a specially-developed VVT-iW (Variable Valve Timing-intelligent Wide) variable valve timing system for the intake, with VVT-i on the exhaust. The VVT-iW system can switch the engine to the Atkinson cycle, which reduces pumping losses by delayed closing of the intake valves. Output is outstanding, with 301 horsepower at 6,600 rpm and 267 lb.-ft. of peak torque at 4,700 rpm.

Direct Shift 8-speed Automatic

In all Camry gas grades, both the 2.5-liter engine and the 3.5-liter V-6 are teamed with the Direct Shift eight-speed automatic transmission that delivers satisfyingly crisp-yet-smooth quick-shifting to deliver an exemplary blend of performance and refinement. Close mid-range ratios improve passing performance, while the wide range of torque converter lock-up yields a more direct driving feel and contributes to fuel efficiency. Control logic optimizes precise matching of engine torque on downshifts for smoother transitions.

Toyota Camry via Paul Hogard for Toyora for use by 360 Magazine

Range Rover Sport

The New Range Rover Sport has made its global premiere with a dramatic world-first climb up a flooded dam spillway in Iceland.

The epic ascent saw New Range Rover Sport resist the surging torrent of water flowing down the ramp of the Karahnjukar Dam—the biggest of its kind in the world—at a rate of 750 tonnes per minute. A loss of traction risked plunging down the perilous 90m drop at the base of the spillway to the valley floor below.

The successful spillway ascent was screened for the first time at an exclusive launch event at Jaguar Land Rover’s Advanced Product Creation Centre at Gaydon, UK.

Official James Bond stunt driver Jessica Hawkins was behind the wheel as the New Range Rover Sport demonstrated its grip, traction, performance and composure, completing the latest in a series of challenges for Land Rover’s luxury performance SUV. Previous feats include a record-setting hill-climb at Pikes Peak, a first recorded crossing of the ‘Empty Quarter’ desert in the Arabian Peninsula and a first ascent of the 999 steps to Heaven’s Gate in China, in 2018.

Nick Collins, Executive Director Vehicle of Programs, Jaguar Land Rover, said: “Land Rover’s pioneering MLA-Flex architecture and the latest chassis systems come together to deliver the highest levels of dynamism we’ve ever seen on Range Rover Sport. Integrated Chassis Control governs the comprehensive suite of innovations, coordinating everything from the latest switchable-volume air suspension system to our Dynamic Response Pro electronic active roll control. The result is the most engaging and thrilling Range Rover Sport ever.”

The spillway climb was the final obstacle on a drive from the valley floor to the summit of the dam, taking in a flooded riverbed, long steep tunnels and the 40-degree rocky dam wall itself. The 294 m stretch of spillway had water furiously cascading down its 90-metre drop, to provide the ultimate test of traction and driver confidence.

New Range Rover Sport is based on Land Rover’s advanced, flexible Modular Longitudinal Architecture (MLA-Flex), which provides the perfect foundations for its superior dynamics and peerless refinement. Its line-up of powerful and efficient powertrains includes two six-cylinder extended range Electric Hybrid plug-ins, which provide a pure-electric driving range of up to 113km (70 miles) and CO2 emissions of as low as 18g/km1.

The new 530PS V8 Twin Turbo provides sports car performance, with 0-100km/h in as little as 4.5 seconds (0-60mph in 4.3 seconds) with Dynamic Launch engaged. Customers can also choose from powerful and efficient mild hybrid petrol and diesel Ingenium engines, while pure-electric propulsion will be available in 2024, as Land Rover continues its electrification journey.

New Range Rover Sport will be exclusively produced at the Solihull Manufacturing Facility in the UK, the historic home of Range Rover production, alongside New Range Rover.