Posts tagged with "Lexus RZ"

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn

Lexus RZ fully electric vehicles via 360 MAGAZINE

2023 LEXUS RZ

With flying colors, the most aesthetically gifted electric vehicle of its category.’ – 360

The latest in Lexus’ electrified vehicle lineup was on display at the 2022 Electrify Expo this past June 3-5. The event, which features the newest electric vehicles, bikes, motorcycles and more, was the first time consumers can see the all-new battery electric 2023 Lexus RZ 450e in person alongside the all-new 2022 Lexus NX 450h+.

Taking Luxury All-Electric

As Lexus’ first global battery electric vehicle (BEV) model, the all-new 2023 Lexus RZ 450e embodies the unique Lexus vehicle design and driving experience made available through advanced, electrified technology. The utilization of a BEV-specific platform (e-TNGA), as well as a lightweight and highly rigid body, has enhanced the fundamental performance of the vehicle by achieving optimal weight distribution through ideal placement of the battery and motor. In addition, the DIRECT4 all-wheel drive system and the adoption of a new steering control and available Steer by Wire system (at a future date) enable vehicle control that is more true to the driver’s intention. The Lexus RZ’s exterior design expresses the seamless acceleration and dynamic torque-filled performance specific to BEVs, ushering in a new Lexus aesthetic and establishing a new design direction for BEV offerings. The RZ uses the latest Lexus Safety System+ 3.0, including standard Pre-Collision System, Dynamic Radar Cruise Control, Lane Departure Alert and Emergency Driving Stop System. The 2023 Lexus RZ 450e is expected to go on sale towards the end of 2022.

Lexus’ Popular Crossover Adds Plug-In Option

As the first PHEV in the Lexus lineup, the 2022 Lexus NX 450h+ sets the stage for the next chapter of the Lexus brand. The NX 450h+ has an EPA-estimated 36-mile range on electric power only, made possible by the newly developed, high-capacity lithium-ion battery. The system achieves the EV output equivalent to a 2.0-liter engine for an EPA-estimated combined 84 MPGe. The all-new NX is longer, and taller for more passenger and cargo space and features the model’s all-new Lexus Interface multimedia system, with available 14-inch touchscreen.

In addition to the two vehicles, the Lexus display will include two vehicle charging units, with Lexus product specialists providing demonstrations and answering questions from attendees; graphic walls with information about the Lexus RZ, roadmap of the future, and Lexus’ approach to electrification; and a fun, branded photo backdrop.

The 2022 Electrify Expo will make additional stops in Seattle, Austin, Miami and New York throughout the year – bringing the Lexus RZ and Lexus NX PHEV to a city near you. For more information, click HERE.

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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