Posts tagged with "Lexus RX"

Lexus Black Panther collaboration in Los Angeles via 360 MAGAZINE.

BLACK PANTHER × LEXUS

LEXUS JOINS FORCES WITH ADIDAS AND ADIDAS S.E.E.D TO CREATE

A CUSTOM ALL-NEW LEXUS RX

INSPIRED BY MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’

Last night Lexus unveiled the Wakanda Forever-inspired RX 500h F SPORT AWD “Vibe-Branium.” The all-new Lexus was reimagined in by the women-led design crew of the adidas S.E.E.D (School for Experiential Education in Design) program under the guidance of Calty Design Research, creating a vehicle suited for Marvel Studios’ “Black Panther: Wakanda Forever,” now playing only in theaters.

To help celebrate the recent launch of adidas’s “Wakanda Forever Collection,” the team at adidas sought to bring their “Black Panther: Wakanda Forever”-inspired designs into the automotive space. Created for the best athletes in the world, this performance sportswear embodies what it means to be Wakandan and explores the question, “What if Wakanda had a national athletic team?” The vehicle wrap builds on the custom identity of the fictional African nation as envisioned by adidas, creating an automotive identity that matches the fashion collection.

The design of the interior was driven by a group of all-women students from adidas’ School for Experiential Education Design (S.E.E.D.), a 2-year program at adidas in partnership with Pensole Lewis College of Business & Design, that acts as an alternative to a university education in Footwear Design. Students from this program not only designed the interior of the Wakanda Forever-inspired RX 500h, but also contributed to the costumes in the film. Through a series of workshops, CALTY Design Research worked with the students to bring their Black Panther inspired vision to the RX 500h.  

“The all-new RX 500h is part of our expanding Lexus Electrified portfolio with evolved innovative technology that elevates the driver’s experience,” said Michael Moore, general manager, Lexus International. “There’s an athleticism in the performance of the RX that makes it a perfect fit to join the ‘Wakanda Forever’ team.”

The re-imagined exterior of the RX features the Wakandan-inspired print and purple colorway used throughout the adidas sportswear collection. A diamond pattern inlayed across the hood is inspired by the Black Panther’s claw necklace. Gold details, a tie to the new Black Panther’s suit, accent the exterior, with unique “F” center caps, F SPORT on the wheels and Lexus badging that are reimagined using the fictional Wakandan alphabet. The word “Vibe-Branium,” also spelled in the Wakandan alphabet, is added to the rear badging as part of its unique name: the Lexus RX 500h Vibe-Branium AWD DIRECT4.

Beyond the customized exterior wrap, the students at adidas S.E.E.D (School for Experiential Education in Design) embraced the challenge to reimagine the all-new Lexus RX interior by using the much-anticipated sequel as its source of inspiration.

“Lexus is passionate about fostering future designers,” said Sabina Charfauros-Redmon, creative lead, Lexus International. “We see adidas S.E.E.D as representing a new normal that opens doors for BIPOC women in the design space. It’s a special moment when young creators are given the opportunity to stretch their creativity beyond their own comprehension. Lexus believes in this narrative and is excited to be a part of this process.”

To help guide the students through the design process, Calty Design Research led the students through a series of workshops exploring automotive design, Lexus design, creative processes, color and materials and the power of collaboration.

“Lexus, adidas and Wakanda Forever may seem like they come from totally different worlds but the thread that draws everything together is the pursuit and leadership in unique storytelling and innovative technology,” stated Alex Shen, chief designer at Calty Design Research. “Because of this common thread, the S.E.E.D. designers have such a unique and exciting task ahead of them to create something really artful and cool. It’s a real pleasure and honor for us to witness all the creativity, enthusiasm and collaborative thinking and execution from the S.E.E.D. designers.”

“Collaboration is one of our core values at S.E.E.D. We believe that innovation exists at the intersection of creativity, collaboration, diversity, inclusion and equity,” adds Cheresse Thornhill-Goldson, director, Design Education & Growth | S.E.E.D., adidas. “A critical aspect of our curriculum is ‘open-source’ product creation where we team up with experts across various industries to educate and co-create with our S.E.E.D. designers to bring unique products to life. So, collaborating with Lexus, ‘Black Panther: Wakanda Forever,’ Carbon, Calty and Annex to design the Lexus Vibe-Branium Direct4 RX 500h was such a transformative experience for our students. The end result is a powerful example of what can happen when we leverage the ‘collective genius’ across disciplines.”

Carbon, an adidas partner since 2017, has revolutionized athletic footwear by providing the technology platform for the production of adidas 4D midsoles. Carbon DLSTM (Digital Light Synthesis) technology is pioneered by 3D printing specialists aligning innovation and sustainability in collaboration with adidas to create a portfolio of athletic footwear that meet specific performance needs. In addition, Carbon’s footprint on the silver screen contributing to costumes, animatronics and other worldly environments make them the perfect partner to help realize the S.E.E.D student’s interior vision.

As part of Lexus’s mission to mine budding talent in the creative realm, versatile multi-hyphenated visual storyteller Cami Thomas will document the collaboration with a featurette which is set to release in mid-November on digital platforms.

The custom build will feature an interior re-imagined with future-focused designs, textures and materials. Using the modern luxury of the latest RX as a canvas, adidas’s custom Wakanda-inspired tribal gold print covers sections of the seating surfaces and are featured prominently on the seat bolsters in particular. The same pattern is applied to the door panel inserts and in purple sections of the steering wheel. The F SPORT door sill plate is translated in the Wakandan alphabet along with “Wakanda Forever”, which is embroidered on the steering wheel. Key tactile areas such as the steering wheel pad and front and rear headrests are covered in the Carbon 3D printed energy-returning athletic shoe mid-sole material used in the adidas 4D- FWD. The front head rests include Lexus’s signature emblem and the rear center head rest houses adidas’s iconic logo. Meanwhile, surfaces around the shifter are decorated in laser-cut wood and gold trim that accents the interior to help create a uniquely Wakandan-inspired in-car environment.

In celebration, the powerhouse brands dropped a limited-release T-Shirt designed by the students at adidas S.E.E.D., which was exclusively available at last night’s adidas creator’s camp. The front of the T-Shirt includes an African Proverb written in Wakandan “Educate a Woman, Educate a Nation” stylized in traditional Japanese format, tategaki. The back of the T-Shirt pays homage to mineral-rich Wakanda’s Vibranium that has helped shaped its future focused society through a periodic table transcribed in Wakandan. In addition, the T-Shirt’s wash tag houses emblems from the super power team, LEXUS, adidas, adidas S.E.E.D, Marvel Studios’ “Black Panther: Wakanda Forever” and Carbon.

In the hands of veteran custom car builder Gordon Ting, he helps fully realize the custom “Black Panther: Wakanda Forever”-inspired Lexus RX inside and out. 

Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
2023 Lexus RX car review by Vaughn Lowery inside 360 MAGAZINE

3 Reasons to Buy a Second-Hand Car Over a Brand-New Vehicle

When you decide to upgrade your car, you have two choices. You can either buy a brand-new vehicle or go for a second-hand option. While there are advantages to purchasing a brand-new car, the benefits of buying a used car are undeniable.

A lot of the time, new cars are expensive to purchase and cost more to insure. With used cars, you can find cheaper options that provide just as many perks and benefits as their newer counterparts.

What is Classed as a Used Car?

A used car refers to a vehicle that has been previously owned and has been driven more than the initial delivery miles. The scope of what is cost as a used car is far and wide.

Used cars may have been owned by just one person and driven under 1000 miles or owned by five different people with a mileage of more than 100,000. Before you purchase a used car from a dealership or private owner, make sure to get a full history of the vehicle and check its total mileage.

Why Should You Buy a Used Car Over a New Car?

While the allure of a sparkling new car is tempting, choosing a used car is often the better option. Below, we’ve covered some of the benefits of buying a previously-owned car over a brand-new one.

  1. Extended Warranty

Brand-new cars come with a 3 to 5-year warranty. If you’re somebody who likes to have financial protection on your vehicle, you may think that a new car is the only option for you.

However, second-hand cars can also be covered by warranty providers. You can get an extended warranty that lasts up to 12 months on your used car when you purchase it from the car dealership. The warranty covers problems with the car battery, suspension, steering, engine, and more.

Whether you are getting a Jeep extended warranty or a policy for a used Toyota coma you’ll have financial support if your car needs repairs in the future.

  1. Lower Price

The most obvious benefit of buying a used car over a brand-new car is the price. For the most part, previously-owned cars are usually much cheaper to buy, especially if they have high mileage.

If you’re looking for the cheapest possible deal when upgrading your car, it’s worth going for a used vehicle to reduce your upfront costs. Plus, insurance and road tax premiums are generally much cheaper for used vehicles.

  1. Better for the Environment

It’s long been known that the manufacturing of brand-new cars has detrimental impacts on the environment. The production of a single car causes the release of up to 35 tonnes of carbon dioxide into the environment, and requires the extraction and use of raw materials and water.

Buying a used car is much better for the environment and is a great way to minimize your carbon footprint as a driver. It does not require the processing of new materials and reduces the amount of carbon dioxide that gets released into the environment.

2023 Lexus RX car review by Vaughn Lowery inside 360 MAGAZINE

2023 LEXUS RX

Listen to MacKenzie Richter, Lexus Product Marketing chat w/ Vaughn on 360 MAG Apple/Spotify podcast about 2023 Lexus RX HERE.

360 MAGAZINE had an intimate driving commitment at the Ritz-Carlton Bacara, Santa Barbara with one of the top-selling vehicles in the Lexus fleet. Although 2023 Lexus RX pricing was not announced, exterior colors, trim and powertrains were readily available for testing. After five generations, performance, style and innovation have intermingled in the luxury of the new age with this hot stepper. All in all, we strongly believe the RX F SPORT is the heavyweight candidate for this reboot.

Design

The silhouette of the RX has been redesigned with stylish and sporty lines. To many, at first glance, it is a lean and agile approach. Ready to pounce. Suitable with a grill brooch coupled with jewel headlamps and taillights. The cabin is also marked by embossed patterns on the door panels and headrests of top-of-the-range models. Race-inspired red bucket seats with bespoke like black side panels. Ambient lighting is also available in different models in a variety of color combinations.

Technology

14-inch infotainment screen effortlessly placed on the dashboard for easy use of the driver’s control. This season, Android Auto and Apple CarPlay are wireless, making it more intuitive and fluid. Wireless charging stations are larger for the next generation of phablets, in particular the Samsung Galaxy S22 Ultra and Z Fold4 flagships. Not forgetting, the inside has USB-C ports sprinkled throughout. Sure, you can head nod to Drake‘s Sticky with its optional Mark Levinson signature speaker set.

Performance

Larger calipers signify better braking. Rear wheel steering is a must-have, especially for parallel parking, snaking roads and u-turns. The ability to displace torque in different ratios also allows the riders to push outside of its previous capabilities.  21″ wheels in tandem with low profile Michelin tire add much needed traction for various terrains. Offered power plants are as follows: RX350 has a 2.5L 4-cylinder turbocharged pushing 275 HP; RX350h possess a 2.4L 4-cylinder with AWD as well as CVT produces 246 HP and RX500h F SPORT matches electric alongside of 2.4L turbocharged to produce 367 HP. Adaptive cruise controls, lane departure paired with civilian detection – excellent for the increase of low-stanched fat tire e-bikes in cities. Just because they have pedals, doesn’t mean they can’t excel beyond 50+ mph.

In short, the Lexus RX cocoon has become a magnificent butterfly with the RX500 F SPORT variant. It literally floats, moves easily within tight spaces, and is sure to cause a stir with transcultural youth. Lastly, a two-row, five-seater SUV with muscles and brains that can survive a hectic Gen Z household.

2023 Lexus RX car review by Vaughn Lowery inside 360 MAGAZINE
2023 Lexus RX auto review by Vaughn Lowery inside 360 Magazine

Watch me drive HERE.

Article + Photo: Vaughn Lowery

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand

2019 INFINITI QX50

2019 INFINITI QX50

By Vaughn Lowery × Anthony Sovinsky

As of late, we had the opportunity to test drive a pre-production QX50 during a three-day press launch at West Hollywood’s newest boutique property, La Peer Hotel.

The days are slowly fading, at least in the automotive industry, where bigger isn’t always better. The biggest engines, the most valves and absurd fuel consumption aren’t necessarily needed to create fast responsive engines. For Earth’s sake, this is a very economical and environmentally friendly path to take. Less fuel consumption while improving power output is the wave of the future and Infiniti is one of many leading the way. The newly redesigned 2019 Infiniti QX50 stocks a VC-Turbo Engine with all-new DriverAssist technology and lightweight skeleton.

Let’s start with the heart of the vehicle -the engine. What’s important to note is how much more economical the VC-Turbo Engine is in comparison to the 2017 QX50 and its stiffest competitor, the Lexus RX. The newly designed engine is a 2.0 liter turbocharged 4-cylinder which produces an impressive 268 horsepower @ 5,600 rpm while creating an astonishing 280 lb-ft of torque @ 1,600 rpm. This means quicker acceleration and consistent pull through the entire power band. The QX50 is able to stretch a gallon of fuel up to 27 mpg city/hwy which is a 35% increase in fuel economy from the previous model, making it the most economical vehicle in its class. The Lexus RX comes in 4 mpg less while also lacking in the torque department. Infiniti for the win!

Complementing fuel efficiency is its all-new lightweight platform. The frame only weighs 923.7lbs and the weight-to-size ratio is the best in class. Designed from high tensile material it enables the car to resist flex, vibration and reduces noise pollution inside the cabin for a more luxurious ride. Now fitted with McPherson suspension, commonly used on BMW, the QX50 is ready for spirited driving. Furthermore with the increased structural integrity, the suspension appears to be more responsive, providing the driver with greater control and cornering.

When it comes to safety, there’s one thing which comes in mind – how well does it stop? Infiniti added a new braking system designed for control under most conditions. The vehicle is fitted with ventilated front brakes which are larger than the previous model, measuring in at 13 inch in diameter. Moreover, a new brake booster and tie rod system has been added to reduce the need for higher brake pedal pressure. Depending on customer preference, there are two wheel/tire and two drivetrain options available. The tires come in 19 inch wheels with 235/55R19 tires or 20 inch wheels with 255/45R20 tires – both available in run flats and reinforced rubber sidewalls to allow up to 93 miles with reduced air pressure. For the drivetrain, one can choose between the intelligent AWD or the standard FWD. Better grip, braking and handling attributes can be expected with the AWD upgrade.

The exterior stays true to Infiniti’s “Powerful Elegance” language. Several features set this model apart from its predecessors. It’s overall sculpture is influenced by aerodynamic efficiency which adds to the muscular yet sleek design of the crossover. Every curve (mostly on the hood) and shape of the QX50 is fully functional, improving its drag coefficient by 6%. The front fascia boasts its usual distinct double arched grille. Furthermore, it is equipped with the signature LED headlight design that gives an appearance of an intense stare-down. Slightly sitting higher with larger wheels, you are reminded, ‘its more than just a good look but a sporty companion.’

Ergonomics are apparent inside the cabin. Upfront are two zero-gravity NASA seats alongside of a passenger-minded asymmetrical architecture, allowing both driver and passenger to feel connected and co-operative. On the dash board sits the InTouch infotainment center featured on dual screens for ease and convenience. It allows passengers to stream media from handheld devices via Bluetooth – including music ,texts and photos (Apple CarPlay and Android Auto are not yet available). The Bose Performance Series audio system is designed specifically for the QX50’s underpinnings to produce optimal sound quality. It’s loaded with 17-speakers and delivers an unmatched audible experience. Above head is panoramic moon/sunroof which stretches from the front to back seats complete with a motorized blackout curtain. It enhances the roominess, especially for backseat passengers who wish to stargaze. Also in the rear is a sliding rear bench which alters both legroom and cargo room for whichever is needed most. The quilted seat packages offer a bespoke feel coupled with ultra suede middle console, pillars and headliner. Moreover, manually retractable rear window nets offer additional privacy as well as sun protection when paired with factory tint.

Driver connectivity is further enhanced with ProPilot – a feature which allows single lane driving assistance. This helps with driver fatique during bumper-to-bumper traffic and long drives. As the name implies, this patented technology assists the driver in identifying road hazards as well as other drivers which could potentially cause accidents. Moreover, ProPILOT also helps manage acceleration, braking and steering in single lane travel. For whatever reason, when activated it makes both the steering and brakes feel firm and tenacious. We tested it on the whiny roads of Muholland Drive; and it practically drove itself even while descending (activation normally lasts upto 20 secs or until it falls back in between the 2 lines). In addition, the newly introduced heads-up display in lower windshield allows the driver to fixate more on the road and less on the navigation. Also works well with polarized eyewear and shades.

In short, the 2019 Infiniti QX50 AWD fully loaded model prices just under $60,000 which isn’t quite so bad considering the brains of this bodacious beauty. Not to mention, the overall performance is extremely desirable and nimble at times. This is an amazing buy for a millennial executive with room for a modern family or empty nesters with a few adult children in tow.

For additional information on this vehicle and available trims visit: http://www.infinitiusa.com/crossover/2019-qx50/