Huawei tops share of active 5G-ready devices globally with Samsung, Apple lagging behind
Data analyzed by Finbold indicates that Chinese firm Huawei is leading in active 5G-ready devices with a share of 26.9% globally during Q4 2020. Samsung ranks second with a share of 25.1%, while Apple accounts for 19.5%. Vivo, another Chinese firm, controls a share of 11.8%, with Honor accounting for 6.9% of the active 5G-ready devices. The Finbold analysis also compared the share of 5G-ready devices between Samsung and Huawei from August 2020 to December 2020. The findings show that Samsung dominated the share for the four months before December.
In August, Samsung’s share was 45.2% against Huawei’s 10.2%. As of September, the South Korean manufacturer share increased to 48.1%, with Huawei accounting for 10.1%. The dominance continued in October, with Samsung taking a share of 48.6% while Huawei accounted for 9.5%. In November, both players saw their active 5G-ready devices share drop as Samsung accounted for 44.9% against Huawei’s 8.6%. As of December, Huawei flipped the status to rank top at 27%, with Samsung accounting for 25.1%.
Huawei leverages on pandemic to emerge top
The report explains circumstances that potentially contributed to Huawei emerging as a dominant force in active 5G-ready devices. According to the research report: “Like other industries, most of the manufacturers were impacted with Covid-19 disruption that affected global supply. However, Huawei appears to have sustained the downturn after China controlled the pandemic early, unlike competitors in the west which entered the pandemic’s second wave towards Q4.”
The growth of Huawei might soon be challenged since competitors are increasingly launching new 5G devices. For instance, Apple, with just one active 5G-ready device, ranked third.
Himiway knows that their customers require comfort, capability, and fun when looking for a new eBike. The company knowingly advertises: “Kids prefer toys, grown-ups desire power, and elders need support.” Fortunately, their new model of the 2021 Himiway Escape is a moped-style electric bike that provides user-compatible customizations to bikers of any age.
Himiway offers an approachable, non-intimidating way to ride for all of its users–the only thing that will be difficult is deciding when to stop. The Himiway Escape emphasizes both form and function, absorbing impact while providing a controlled biking experience–and looks good while doing it.
The Himiway is the love child of American grit and Asian electronic bike innovation. The company’s founder, Mike Magaruh, has always had a passion for biking and improving his vehicle’s parts to create a more well-oiled machine. In college, Mike travelled to China and was inspired by the popularity of electric bikes. Taking inspiration from South Korean, Taiwanese, Japanese, and Chinese bike innovations, combined with the American desire for all-terrain vehicles, Mike created the first Himiway Cruiser in his own garage in California. When Mike tried riding his bike for the first time, he felt like a tough guy– and who tougher, or more American, than Ernest Hemingway? From that moment, the Himiway title was born and as they say, the rest is history.
With a sleek, matte black exterior and satin finish-accoutered with white accents-the Himiway Escape looks sophisticated, capable, and elite. The high quality, no-slip, double-stitched, PU leather handlebar grips provide a touch of sophistication and rugged elegance to the eBike. Without these handlebar grips the wooden handles of the bike can cause splinters, so we recommend this purchase for the best Himiway experience.
Outshined by the sleek, attractive exterior, one of the hidden aspects of the Escape’s design is its invisible battery (here at 360 Magazine, we used a Samsung battery), which sits flush within the side frame of the bike’s body. The battery takes 6-7hrs to charge and can be charged while attachment or while released and unlocked. It has a total battery capacity of 672Wh, and lasts for 45+ miles per charge. Additionally, the Himiway Escape is installed with an integrated, automatic brake light and a large, bright 48V LED headlight, so users can bike safely any time of day. Another notable safety feature of the bike includes the half twist throttle on the handlebars. This throttle prevents accidental activation, protecting users from any possible harm.
The Escape’s pedals have been installed with a dual sided, aluminum crankset. These crankset guards enforce that the bike’s chains stay in place, even when traveling over mountainous topography. The low to the ground design of the pedals makes getting onto the eBike easy. Once users are seated on the Escape, the comfort of the seat’s large, wide design becomes immediately apparent.
One of the most fun features of the Himiway Escape include the rear rack installed on the back of the bike. This rack can also function as an extra seat, so you can bring a friend along for the adventure! If you’re looking for more storage, Himiway offers an optional basket on the front of the bike for purchase for $89.
One of the most high-tech and helpful features of the Himiway is it’s large LCD display panel between the bike’s handlebars. Positioned at the precise angle to making checking information quick and easily accessible while riding, the LCD display provides battery capacity, an odometer, speedometer, and a wattmeter. If you’re on a long cruise and run out of phone battery needed to access your route, the display also includes USB charging capabilities.
The pedal assist level power adjustment is one of the most luxurious features of the Himiway Escape. This function lets users program their pedal assist settings, and customize the amount of power delivered in each setting. This eBike of the future provides user-curated experiences that make your travels more enjoyable. As they say, it’s not about the destination, it’s about the journey.
The LCD display panel is customizable, and with modification users can increase the bike’s maximum speed to 28mph, from an original maximum speed of only 22mph. In order to access this top speed, press the plus and minus buttons simultaneously to enter the menu. Once on the menu, press and hold the add and minus button again. Another menu screen should show up with a large “P” on the top of the screen, above four zeros. From here, use the plus and minus buttons to type 0-5-1-0. Use the “I” button to submit the digits.
After that, another the bike screen will enter another menu with a large “LS” on the top section, above “23 inches” on the bottom of the screen. You can also use the plus and minus buttons to change decrease this number to your preferred wheel height. After that, press enter again.
From there, the LCD display screen should show a large another “LS” above the number 90. It is on this menu that users can customize the bike’s speed limit. (While the Himiway cannot reach 90mph, it is the highest value on the speed limit menu.)
To exit these menus and return to the main screen, press and hold the “I” button. For further customization and assembly instruction, check out this review from JoelsterG4K’s Youtube channel.
Designed with a 6061-aluminum frame, the Himiway eBike is built to endure all the journeys you will take together. With a 330lbs payload capacity, you can pile on the fun with no worries to weigh you down. Designed to decrease the cumulated pressure of both the bike and its rider, the Escape’s 20”X4” Kenda Fat Tires provides tenacious grip and traction on difficult riding surfaces. Kenda Tires are made for performance, and are designed with a reflective white strip so you can ride safely, no matter what time of day. The full suspension design on the bike allows users to be insulated from the impact of rough or rocky terrain, and provides a comfortable riding experience.
Additionally, the Himiway comes with an ultra-sturdy, pre-assembled kickstand. However, we recommend two people to assemble to Himiway, and encourage taking a visit to your local eBike store to double check its assembly.
The Shimano 750W brushless, geared hub motor and 7 speed gear shift system allows users acceleration and power while riding the Himiway Escape, up to a maximum speed of 22mph. The Escape’s motor has a max torque of 80Nm, so bikers are able to take on any terrain effortlessly.
Riders can fluidly switch cog sizes to aid riding whatever path suits your personal journey. With over 45mi per charge, the Himiway is perfect for short trips to the store, or long cruises along scenic stretches. The charger is designed on the side of the vehicle, sleekly hidden away until you need it.
When you get to wherever the wind takes you, or if you just need a break, the Himiway Escape’s 180mm hydraulic disc brakes, paired with a full suspension system, allow users to stop at a moment’s notice. The aluminum alloy comfort-grip break levers, with a motor cut off switch, allow for maximum control while riding.
Ergonomics x Additional Features
Compared to other bikes in its category, such as the Rad Power Bikes Radrunner or the Super73 S1, the Himiway Escape shines with its dual suspension system and hydraulic front shocks. These capabilities provide for a much smoother ride than other comparable moped eBikes. Another popular eBike, the Juiced Scorpion, falls flat next to the Escape when considering the Escape’s cheaper price point and more lightweight design.
Modestly priced (and currently on-sale) at a price point of $1,599, the Himiway Escape is the perfect new toy for all outdoor enthusiasts. Upon purchase, the bike also comes with many free, included accessories such as the Himiway Escape rear rack, 16 in 1 multi-function bike repair tool (which includes a Socket Hex Wrench 8/9/10/mm, Slotted Screwdriver, Phillips Screwdriver, Socket Extension Rod, Solid Wrench 8/10/15/mm, Hex Key Wrench 2/2.5/3/4/5/6mm, and Spoke Wrench), full fenders made from durable PVC and stainless steel, and a Himiway bike cap. If you’re in the market for more bike customizations, we recommend you purchase a Bluetooth enabled Tile to keep track of your bike in case of emergency, battery operated horn, cellphone holder, and folding lock–all of which are available on Amazon.
This e-bike is the perfect travel companion, eagerly waiting to join you on all your adventures.
Once you have your Himiway Escape, you’re sure to get some admirational stares as you cruise in style. However, with an amazing eBike comes great responsibility. In order to make sure you’re keeping your Himiway Escape safe from theft or harm’s way, make sure you’re being extra cognizant to not leave your bike in shady areas that are large hives of bike theft activity. Switch up where you leave you bike so thieves can’t notice your commuting patterns to set up a targeted attack, and utilize multiple bike locks. You can even lock individual parts of your eBike to the bike itself. Further, by anchoring your Himiway to objects stronger than your bike’s frame, and ensuring that the way your lock passes through the bike requires the most effort and damage to be removed, you can deter most criminals looking to avoid a complicated robbery. Further, the parking in well-lit areas lessens the chance of theft since thieves don’t like to be seen in the spotlight. Better yet, bring your bike inside with you if your destination allows.
CES, the Consumer Electrionics Show, convened digitally this year. This is the first time that CES has ever been conducted fully virtually due to the ongoing Coronavirus pandemic. The event produced and owned by the Consumer Technology Association (CTA) featured technology related to Digital Health, Smart Cities, Immersive Entertainment, Lifestyle, 5G and Internet of Things (IOT), Artificial Intelligence, Automotive, Startups, Tech Enabling the New Normal, and more. Some notable brands who participated in the conference portion of the event include Sony, GM, Intel, Audi, Panasonic, Samsung, and Mercedes-Benz. Despite the virtual interface, the overall reception of this year’s event was positive.
More than 500 companies participated in the exhibition event, though some garnered more social media buzz than others. According to analytics from Talkwalker, a social listening and analytics company, Samsung had 11 thousand social media mentions related to the event. This was aided by the ever present social media monster that is the BTS army who blew up this tweet before the event had even started. Some other products that generated a lot of buzz are Razer’s N95 facemask with gaming lighting and over this Keurig-but-it’s-ice-cream contraption.
With so many public places being closed or unsafe due to COVID-19, people are lacking the ability to stop in somewhere for a quick charge. As a result, portable chargers such as the Morphie Powerstation XL are quickly rising in popularity.
The Mophie Powerstation XL is a state of the art portable charger with two universal USB ports for charging multiple devices at once. The biggest change from before: it now includes a universal plug, so that it is compatible with more devices than just Apple Products. With a 10,000mAh battery, the charger offers 48 extra hours of power, and it also charges fast, at speeds up to 2.1A. When connected to a power source, the charger will give your device priority before charging itself, and it will tell you how much current battery is left. All of these features give the ability to charge easily on the go, which all portable charges should provide. Additionally, the charger is sleek and small, with a sharp aluminum finish. Lastly, the Mophie Powerstation XL has management circuitry to protest against overheating and short-circuiting. The lithium-polymer batteries are also triple tested to ensure durability and quality.
Mophie also offers the Powerstation AC, which includes a 24,000mAh battery that can charge at up to speeds of 3A. Delivering 100W of power through its AC port, it’s capable of fully charging a MacBook. There is also a fast-charge feature that’s uses 30W for your USB-C laptop. Another USB-A port also allows quick charge at 2.4A speed. The Powerstation AC also offers priority charging and a power indicator, and is finished with a protective but comfortable fabric wrap.
As a cheaper alternative Mophie carries the Powerstation, with up to 2.1 full phone charges and a 18W output out of the USB-C port. The fast USB-C PD port charges a phone to 50% battery in just 30 minutes. The more powerful Powerstation XXL has up to 4.6 full charges, while at the same power output as the Powerstation with PD. The Powerstation XXL’s battery, however, is two times more powerful, at 20,000mAh as compared to 10,000. It can also charge 3 devices at once, whereas the Powerstation charges 2 at once.
Lastly, the Powerstation wireless stand has a 8,000mAh battery, a universal USB-C and USB-A port, and provides 18W of power from an output or wirelessly. It can provide up to 1.7 full charges, and can charge up to three devices at once. It can also switch easily between portrait and landscape display.
The Powerstation XXL was rated third most efficient among other battery packs by PCWorld. These Mophie products compare well to other top-of-the-like portable chargers on the market right now. These include:
The outdoors have become much more visually interesting in recent years, extending the vantage point of hikers, city-goers, and overall creatives alike. One central point of concern for landscape photographers is the weight of their packs, and how much equipment they’re willing to bring, versus the reward. The fact that an option for high-resolution aerial images can be nestled in the top compartment of a backpack is a technological revolution alone. Lifting a Hasselblad camera high in the air just a few years ago would have cost a pretty penny. Now DJI is doing just that with the Mavic 2 Pro, but at a modest price of $1,800.
One of the drone’s most impressive capabilities is reflected in conditions in which creatives can fly it. As every outdoorsman knows, the more scenic areas come often with high winds e.g., coastlines, high peaks, and sprawling deserts. While it’s easy for the wind to blow and disrupt a 32-ounce Mavic 2 Pro, the gimbal stabilization system counterbalances those tilts and turns to keep the 4K image smooth and steady. DJI offers a smart controller with a viewing screen, but when it’s important to preserve weight, plugging a smartphone into the basic controller will operate the drone to its full capacity.
There’s an option to purchase the Care Refresh Package to insure any damages on the drone for the year, so these creators can feel more comfortable pushing the envelope to get dynamic shots. This $150 yearly policy was good to have when shooting Ethan Solu surfing in Morro Bay, or capturing the unforgiving and exotic sand dunes of the Mojave Desert. The Mavic 2 Pro is proving to surpass expectations in terms of image quality, transportation, and price. Creatives are eager to see what DJI has in store for the future.
Multi-talented Don Benjamin transitions from modeling to music
→ Los Angeles, California June 2020 – After a successful modeling career and placing in the top three of hit modeling competition show, America’s Next Top Model (ANTM), Don Benjamin takes aim at the music industry.
Benjamin’s music isn’t the traditional mainstream rap we’re used to hearing. He hopes his music influences our society in a positive way. “I’m a fan of Drake and J Cole. Lately, I’ve been listening to more gospel rap, artists like Bizzle, Eshon Burgundy, and Lecrae [noted Christian rappers]. Music lately feels so negative. It’s all about doing drugs and degrading women. I need something that is gonna feed my spirit and motivate me to be a better person,”
Don Benjamin on distinguishing himself from the direction of current mainstream rap artists: “I don’t feel like much rap nowadays spreads positivity. Most songs that take off aren’t really saying much of anything. I want to spread a good message.”
During this time of unrest, Benjamin has taken a stand in solidarity with the Black Lives Matter movement and joined the music industries Blackout Tuesday. Other celebrities, including Beyoncé have used their social media platforms to demand justice for George Floyd and encourage their followers to take action.
→ PUMA × The Hundreds – California streetwear brand The Hundreds joins PUMA to debut a new line of footwear, apparel and accessories inspired by the last three decades, called “The ‘90s Cliques”.
→ Shaggy – Grammy award winning artist Shaggy, known for top hits “It Wasn’t Me” and “Boombastic,” discusses the variety of his music and how he remains grounded.
→ YaVe Tequila by Joe Cruz – Motivated by his passion for family and community, Joe Cruz creates YaVe Tequila. After many attempts to get the right formulation and an incredible shift to a team of female chemists, the world’s first naturally flavored tequila was born. Although this tequila was introduced shortly before a world-wide pandemic hit and YaVe’s original plan of having a large presence in bars is impossible, they’ve managed to grow their online presence with partnerships and influencers. YaVe has angled themselves as an essential for a stay at home happy hour.
→ Michael B. Jordan × BODYARMOR – BODYARMOR’s largest campaign to date, voiced-over by award winning actor Michael B. Jordan, is rooted in the belief that no matter who you are, only you can make you better.
Designed and developed by Melbourne app development company, Wave Digital, together with creator of The Happy Habit, Fleur Chambers, this beautifully crafted app guides users to find and savour moments of happiness every day.
Fleur Chambers is an internationally recognised meditation teacher and the voice, creative mind and heart behind The Happy Habit. Her vision – to create a more intimate space for her guided meditations. With an existing following of more than 600,000 people across 30 countries, Fleur’s goal was to create a bespoke iPhone and Android app that made it easier to be mindful every day.
The Happy Habit app supports users to create a daily meditation habit. Features include the ability to select micro meditations, which are no longer than 4 minutes in length, and to set daily reminders. The app also provides access to hundreds of guided meditations designed to help users either create, grow or explore. Users can choose to listen to meditations with music or without.
What is truly unique about The Happy Habit app, however, is its distinctive visual identity. This was achieved by designing a unique logo and colour palette, supported with idiosyncratic illustrations to breathe personality into a digital product. The result – an exquisite, organic and approachable visual design with a user experience that is intuitive enough to easily guide users on their practice.
Available on iOS and Android devices for free, and with over 750 downloads and almost 3,000 meditations played in its first 30 days, The Happy Habit app is quickly making happy the new normal.
The modern market is overloaded with hundreds of gadgets that promise a healthier lifestyle. However, it is really hard to make the right choice and find a superb tool that will show how to lead a healthy lifestyle and help you achieve your daily goals.
When visiting Amazon or any other online store, there are dozens of problems that you might encounter: the gadget needs to be charged constantly, you face troubles with Bluetooth connections, poor synchronization and much more! But when you finally choose the tool and master the technology, you don’t have enough skills to properly interpret the data. So in this review, we’ll show what health wearables are really worth your attention!
Sleep As Android
If you are currently looking for a superb device that will help track sleeping, the use of this app might be the right idea. Sleep As Android is a freely available application that can reveal valuable insights about the quality of your sleep. It can even record when you snore! It tracks all the sleep stages and allows you to find out how long each stage lasts. The app is compatible with Android Wearable, Pebble and Galaxy Gear.
Polar Chest Strap
Being a superb GPS-based smartwatch, this gadget can analyze data like a pro. The main goal of this tool is to monitor heart rate and connect it to a variety of training devices with Bluetooth. With this solution, the heart rate is more accurate. Moreover, this gadget is regarded to be the gold standard in this area.
It’s a textile strap that comes with high-quality electrodes that accurately measure your heart rate. The material is very soft and comfortable to wear. The greatest benefit of this solution is that it is compatible with a wide array of fitness applications, smartwatches, etc. Its users can also check how much they can strain their capabilities with the help of the orthostatic test. This feature is very useful for those who want to build the body of their dream.
This device is for those who want to get rid of stress in their life. It’s a small but high-quality device that can provide you with immediate feedback about your stress level. Do you know that the skin pores on your fingertips are very sensitive to stress? PIP can capture all these changes and allows you to see them.
There are smartphone applications for iOS and Android that will help you find out how to calm down and relax. When you know your stress level, it is easier to learn how to control it. All in all, it is a superb way of reducing anxiety and encouraging relaxation. With this tool, you’ll become aware of your stress and be able to work in an active way to manage it.
Stress may lead to bad sleep and influences your emotional well being. So you need to take some measures to control it. PIP is the best solution in this case.
FitBit Aria 2
It’s a smart device that can monitor your weight changes, body fat percentage, and lean mass. This smart scale is a must-have tool for those who want to lose weight without harming their general state of health. The main benefits of this tool include:
The capability to measure body weight, lean mass, and fat percentage.
You can connect it to any iOS or Android-based device via Bluetooth.
It can track your progress with easy-to-read graphs.
It can recognize the data measured by 8 users.
Measurement range – 4.5 – 180 kg.
All in all, it’s a superb tool that can help you control your progress while losing weight.
Viatom Checkme Pro
When we get thick, the first thing we need to do is to measure the temperature. When using a clinical thermometer, it takes a long time to do this. Thanks to this innovation, you can measure your body temperature in a matter of seconds. Moreover, you can also measure pulse, oxygen saturation, sleep, physical activity, ECG and systolic blood pressure. Just a second and you’ll find out whether you have a fever or not. Simply put, this is an all-in-one solution for those who care about their well being.
Managing your stress level is crucially important for your state of health. One of the best methods that can help reduce the stress level is meditation. Although meditation and technology seem to be incongruous terms, you should definitely give a chance to Muse Headband – the best brain sensing headband that allows you to get the most out of your meditation. The main goal of this gadget is to give biofeedback of your thoughts.
So, how does it work? You need to put the headset on, make some breathing exercises to the proper sound that can help you find out how focused you are. If your brain is too active, the headband will notify you about this so you could clear your thoughts.
All these gadgets will help you better learn how your body works and faster achieve your goals. In other words, you’ll better understand the problem and be able to take some measures to solve it.
After graduating in Mechanical Engineering at Turin Polytechnic he began his career in Pininfarina in 1982 and in 1983 gained experience working at Cadillac in Detroit, USA, and then in Japan with Honda.
From 1984 to 1986 he was Quality and Reliability Manager for Cadillac’s Allanté project.
From 1987 to 1989 he was Program Manager at General Motors for the Engineering GM 200 project.
In 1987 he was appointed Chairman and CEO of Pininfarina Extra S.r.l., a Pininfarina Group company operating in the industrial, furnishing, architectural and nautical and aeronautical design sectors. Under his management, in a 25-year period Pininfarina Extra has developed about 500 projects and has consolidated relationships with prestigious international companies like Alenia Aermacchi, Bovet, Calligaris, Chivas Regal, Coca-Cola, Costa Coffee, Gorenje, Juventus, Lavazza, Motorola, Petronas, Samsung, Schaefer, Snaidero and Unilever.
From 1999 to 2004 he has been a member of the Scientific Committee of Turin’s European Institute of Design.
In 2001 he became “Emeritus Participating Founder” of the ADI Foundation for Italian Design.
At the Pininfarina S.p.A. parent company he became a board member in 1988, from 2002 he has been a member of the Steering Committee and, again starting 2002, in his capacity as the head of the Quality System Department he contributed to the award of ISOTS/16949 certification to the Company, which took place in July 2003. On May 12, 2006 he was appointed Deputy Chairman of Pininfarina S.p.A.
On August 12, 2008 he was appointed Chairman of Pininfarina S.p.A.
From 2011 to 2013 he was Chairman of the Scientific Committee of the Farnesina Design Collection.
On June 2011 France recognized him as “Italian Personality of the Year” for his contribution to the success of the electric car sharing program Autolib for Paris.
On April 2014 he was appointed President of the company network E.B.T. – Exclusive Brands Torino, of which he has been Vice President from 2011.
On April 2019, he was appointed Vice President of Automotoclub Storico Italiano (ASI), the most important Italian association of owners of historical vehicles.
Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone
Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone
There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?
Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.
On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.
Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.
Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.
Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut
After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.
The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.
Most relevant posts – the brand and its celebrity endorsement
The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).
The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.
Worldwide reach and gender
77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.
62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.
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