Posts tagged with "Inspiration"

art illustration by Gabrielle Marchan for use by 360 magazine

Seven Powerful Graphic Design Tips

Being a graphic designer is so much more than what meets the eye. It’s about visual communication; it uses typography, images, textures, colors to transmit specific messages to social groups, with specific objectives.

Although every designer is not just a portrait hanging on the wall, is a specialist who has their own style and specialties, there are some principles of design and basic concepts that seem to span across all areas of design.

Accordingly, I asked graphic designers what design principles they follow and what they would share with their peers-designers.

By gathering a variety of different opinions and fundamentals of graphic design, I rounded up ten essential design tips that can help you create a better-looking design in no time.

What things can you do to help refine your skills and prepare for a career in graphic design? Keep reading for insights from professional graphic designers. 

1. Explore different learning methods

There are tons of resources out there for learning the fundamentals of graphic design – beyond books and traditional academic routes. You can learn so much from practicing on your own and checking out case studies from other designers.

Here are a few great resources:

  • Behance –Behance is one of the best sources of inspiration. But you can also learn a lot from the community by sharing and receiving feedback from other designers.
  • Skillshare – Watching tutorials is a smart addition to your learning process. Just remember it’s not all about learning color theories, or font hierarchy — tutorials on how to train your mind to think like a graphic designer and understanding customer’s wants and needs are also key.
  • Networking – Networking is a fantastic way to communicate with people with a common profession and special interest and with potential clients — this is equally important as the work you produce.

2. Look for inspiration outside of your niche

When making up a logo, it makes sense to look at other logos for inspiration, right? It does. But it also makes sense to look for inspiration elsewhere.

For instance, you might look to fashion for texture inspiration or paintings for color palette ideas. Look at the shape of furniture or the way various textures interact with one another for ideas on how to combine elements together effectively.

Looking for inspiration outside of your niche allows you to understand the core principles of what makes a design “good” without the boring conceptions you have about how a design should look.

3. The typography is a king

Typography has a profound impact on the way individuals perceive a product. The right typography creates an enjoyable experience, while a type that’s hard to read or doesn’t match the message of the product can negatively impact. That’s why it’s absolutely worth spending the time and effort to find just the right typographic fit.

If you want to learn how to choose the right fonts for your product, 3 most important considerations:

  1. Don’t overdo the number of fonts
  2. Use contrasting fonts to stand out
  3. Give each letter its personal space

Keep in mind that choosing the right typography for your product projects takes experimentation — expect to try different options until you find the perfect option. That said, the investment’s completely worth it: don’t underestimate the impact that thoughtfully selected type will make on your work.

4. Colors are powerful – especially in graphic design

When it comes to designs, selecting a stunning color palette is no easy feat—and it’s certainly one that any designer or illustrator could spend hours achieving excellence.

Here’s a brief rundown of insights and tricks:

  • Start with a limited color palette. When you’re just starting out, stick to 3 to 4 colors. With a limited color palette, you can see whether the colors work well or make your eyes bleed. Then explore more complex combinations as you go along.
  • Use contrasting colors. When your colors don’t have the right amount of contrast, your customers will not know where or how to look at your illustration. Worse, your audiences’ eyeballs could get strained, especially if your chosen colors all fight for attention. To check if your illustration has the right amount of contrast, add a black-and-white adjustment layer on your illustration. That helps you adjust the brightness and darkness, play around with the colors and see what works.

5. Understand color psychology

This is a well-known fact: color impacts a user’s perception and interaction with your design. Believe it or not, the right color can keep the customers returning, while the wrong one can scare the audience away.

These are the commonly accepted meanings in most of the Western countries for the most common colors (or hues):

  • Red: love, passion, anger, courage
  • Orange: joy, warmth, sunshine, creativity
  • Yellow: happiness, enlightenment, spring
  • Green: freshness, growth, wealth, balance, health, youthfulness.
  • Blue: freedom, imagination, inspiration
  • Purple: spirituality, the subconscious, dignity
  • Black: power, elegance, sophistication
  • White: purity and innocence

It’s worth mentioning that different cultures interpret color meaning differently.

6. Hierarchy

Visual hierarchy is a vital component of good design. If everything on your page looks like it has the same importance, that’s not a good sign. You need to use visual cues to tell people what to pay attention to first, second, third, etc.

Create visual hierarchy through things like size, perspective (that creates an illusion of depth), or color. Typographic hierarchy can be created by using different typefaces, sizes, and font weights.

The point is to give visual importance to some elements over others.

7. Practice, practice, practice

So what is one biggest piece of design advice for newcomers and veteran creatives alike?

No matter the size or scale of the project, or the trajectory of your career: “You’ve got to do the work.”

Practice makes perfect! Take time every week to create designs exceptionally for the practice. Pick a type of design, a brand, or a concept you want to scrutinize, and then make a design or two.

Consider redoing existing designs to see what you might do differently or enhance. This can be an excellent exercise in figuring out why designs work the way they do and exploring your own creativity.

Looking For Some Stunning Mockups?

Looking for some high-quality mockups to make your designs shine? We’ve got you covered.

Head on over to the site for a complete collection of beautiful mockups – for more details check ls.graphics, to find mockups – made for designers, by designers.

Whether it be for a client presentation or to enhance your design portfolio, use these mockups to present your designs in the best possible light.

Wrapping Up

Like everything else, skills take time to hone and sharpen. Trust your gut, go down a rabbit hole of researching things you like, use those things for your design content, and follow these 7 graphic design tips.

Respire by Design image via Nyla M Grant for use by 360 magazine

RESPiRE by DESiGN

In 2015, veteran Nyja M. Grant’s health was drastically declining. Her doctor informed her that she was going to have to make a decision. She saw several specialists, and they all agreed. To ensure that she was making the right decision, Nyja began researching her condition, less evasive treatment options and what had possibly caused it. 

Nyja’s research led her to alarming data. She learned that by age fifty, 80 percent of African American women of African descent are diagnosed with uterine fibroids. Nyja was astounded. Digging a little deeper, she found out that fibroids are the number one cause of hysterectomies and other reproductive issues. Several studies have linked the ingredients in African American beauty products to infertility, fibroids, and ovarian cysts. Many hair products on the market for Black women contain chemicals that affect hormones and can cause these bodily issues. These harmful ingredients contribute to the higher mortality rate concerning neo-natal deaths for Black women. With Nyja’s failing health, thinning hair and continuous alopecia flare ups, she decided to make a change. 

Nyja chose to use this time to heal from the inside out. She promised to give herself a two-year grace period. During this time, she would not relax, cut, or dye her hair. She began to research alternative natural hair care and body products. Nyja searched for products that were safe, good quality and didn’t break her spending plan. To Nyja’s dismay, she was not able to find any products that she loved. 

In formulating her product, Nyja chose to use ingredients that were free from parabens and mineral oils, with no dyes or unnatural fragrances. She instead only opts for necessary and natural components, such as avocado, argan and jojoba oil. Not only are her products FDA-approved, but they are also cold-pressed and organic. As such, her skin and hair care easily penetrates hair shafts and absorbs into the body. Nyja’s focus on clean integrants also reflects her simplistic approach to branding. 

RESPiRE by DESiGN (RbD) products work for all hair types, no matter one’s ethnicity or gender. These unisex formulations can be also used for the face and skin to provide hydration, exfoliation, and moisturizing properties. R&D’s “Restore” neem oil is has anti-inflammatory attributes, which are great for rashes, eczema, and psoriasis. For those who struggle with pigmentation and dark spots, “Lots of Love” can be used directly on the skin or infused into bath water. The company’s oil can also be used for cuticle care and massages. A little bit of this product goes a long way, and because of its many uses, it is wonderful for travel. Nyja helps heal her customers from the inside out, and they continue to repurchase her trustworthy, versatile hair and skin care. 

RESPiRE by DESiGN is geared towards 30–40-year-old women. However, Nyja’s demographic is expanding now more than ever as Black hair is becoming more protected by HR agencies. Whereas Black hair has wrongfully been seen as unprofessional– and children have been banned from school for sporting their natural styles– this antiquated attitude is beginning to shift. Now, celebrities like Justin Beiber are sporting dreads, and the politics of Black hair are being brought into the cultural conversation by change-makers like Gabrielle Union 

As the years passed, Nyja started to give out her butters as gifts. People loved her healthy, safe, affordable product and wanted more. One day, Nyja’s son told her that she should sell her product. He even provided her with a whole business plan. Nyja launched RESPiRE by DESiGN as a birthday gift to herself, while living in the United Kingdom. 

RESPiRE by DESiGN Mission Statement

“’Respire:’ to build hope and strength, despite difficulty. I understand that life is not all about looks, but let’s be honest – people feel better if they are comfortable in their own bodies. Something as simple as a good hair day and glowing skin can do wonders for self-esteem. ‘RESPiRE by DESiGN’ was birthed from a difficult situation, and evolved beyond being just a business. For founder Nyja, ‘RESPiRE by DESiGN’ is personal. The lowercase ‘i’ stands for inner beauty, insight, inspiration, and intention. ”

  • Nyja M. Grant, Founder & CEO, Analyst, Database Manager, Anthropologist, Epidemiologist, Veteran

Questions for RESPiRE by DESiGN by 360 Magazine:

How did your diagnosis affect your outlook on life?

When I was diagnosed, I felt vindicated. I had been seeing doctors and specialists for nine years, only for them to insinuate that I was a hypochondriac. While I was elated to have a diagnosis, my new reality hit me hard.  I would no longer be able to bear children. My hope for a little Nyja was not going to happen. The pain made me go into research mode. I wanted to identify ways to help myself, what caused fibroids, and how to prevent this from happening to others. I couldn’t change the damage that was done, but I can prevent further by using healthier products. When I could not find healthier products, I decided to make them.

What type of ingredients do you use in your body butter?

Each of my products are formulated with ingredients that are cold pressed, vegan-friendly, and do not contain preservatives, chemicals, and dyes. Each product is safe if ingested, making it safe for our skin and hair to absorb.

The oils I use are: Sweet Almond Oil, Avocado Oil, Grapeseed Oil, Castor Oil, Olive Oil, Jojoba Oil, Argon, Vitamin E and Neem Oil

For scents I use the following essential oils: Lavender, Tangerine, Vanilla, Ylang Ylang, and Peppermint

The butters I use are: Mango Butter & Cocoa Butter.

Whether you choose RbD products or not, please keep in mind that your skin is the largest organ on your body. Everything you put on your body will eventually be absorbed into your body.

What is the difference between a body butter and lotion?

To be honest, not much. Several soap recipes use similar ingredients. I just haven’t had a large enough demand from my customers to add soaps to my product line. However, my plan is to add hand-crafted soaps to my line in 2022.

The key difference between a lotion and a butter is in their ingredients. Body butter contains shea butter, and various oils like coconut, or jojoba. Body lotion is often a combination of water and oils. Body butter is often thicker, heavier, and has an oilier finish to it. However, RbD products are uniquely formulated to absorb quickly into the skin and hair to prevent leaving an oily finish.

In what ways does hair butter help hair?

RbD’s ReNew Hair Butter is naturally formulated using oils similar to those produced by our body. This makes it easier for these oils to penetrate quickly to soften hair, minimize tangles, smooth hair follicles, provides moisture, prevent split ends and breakage, improve retention, nourish the scalp, provide protection from sun damage, and promote hair growth.

Would you recommend your hair butter for all types of hair?

Yes, I would recommend ReNew for all hair types. However, I would suggest the product be used as described below:

For thin or straight hair– Use ReNew Hair Butter as a hair mask. Let the mask remain on your hair for 10-20 minutes. Wash your hair as normal with lukewarm water.

For thick, coiled, kinky, or curly hair– Use ReNew Hair Butter when pre-shampooing. Apply a generous amount to your hair, then add your conditioner of choice. If you are going to use a plastic cap, allow it to sit for 20-30 minutes. If you are using a steamer, allow it to sit for 15-20 minutes. Then, rinse out the conditioner using lukewarm water.

Does RESPiRE by DESiGN have any new products coming out in 2021?

Yes, I have two products coming out in 2021–ReStore Hair Oil and Bath Bombs.

ReStore Hair Oil was formulated for individuals who have a temperamental scalp. The key ingredient is Neem Oil. Research has shown that Neem Oil has the following benefits: promotes hair growth, prevents boldness, conditions hair, helps with dandruff and itching, treats head lice, treats scalp infections, and prevents premature graying.

If used as a body oil ReStore will: moisturize, sooth inflamed and itchy skin, repel insects, treat acne and pimples, treat hyperpigmentation, treat scars and blackheads, act as a layer of protection against environmental damage.

Respire by Design image via Nyla M Grant for use by 360 magazine

Respire by Design image via Nyla M Grant for use by 360 magazine

Respire by Design image via Nyla M Grant for use by 360 magazine
Respire by Design image via Nyla M Grant for use by 360 magazine
Respire by Design image via Nyla M Grant for use by 360 magazine
The Gnarled Branch illustration by Heather Skovlund for 360 Magazine

Q×A with The Gnarled Branch

Q&A with David Irvine from The Gnarled Branch

David Irvine is the multi-talented artist behind the Gnarled Branch. He is known for his imaginative ‘Re-Directed Paintings’, whimsical furniture, original paintings, painted burnt out light bulb ornaments, salvaged record paintings, and so much more. You can visit his Etsy shop here! You can see throughout his work that there is an interest with popular characters which brings life to the rural paintings he often re-directs. Irvine will match the original artist’s style within the painting or counter it intentionally, but he always leaves the original signature clear to see. There’s a story behind each of his works, including the painting “The Last Trick or Treater” which is one of Irvine’s favorites. Read on to learn more about David’s work, inspiration, and so much more.

What is your background – in addition, did your upbringing prompt a specific reference point within your work? Is your work informed by certain concepts or themes from your childhood, background, socioeconomic status, where you lived or were raised?

DI: I was fortunate to be raised by parents who appreciated all the arts. Going to see theatre shows, music performances, and gallery exhibits were always exciting. I was encouraged to develop with the visual arts and musically as well with regular music lessons and art lessons. They were at first concerned when I decided to pursue a career in the visual arts, as they knew it can be a real struggle – but were fully supportive and excited that I was accepted into art college to study illustration.

How does this impact how you see the world and create art?

DI: It’s no secret the art world can be very snooty, takes itself far too seriously and that is a real shame. In a lot of the genres that I do- I am always considering humor and fun as elements in a piece. Especially during these difficult pandemic times, art needs to uplift and provide smiles and not be staunch, same old -same old themes that have been done over and over.

Do you have an educational background or experiences that have contributed to your evolution as an artist?

DI: I studied illustration at Sheridan College, and throughout my childhood would occasionally take art lessons. The rest was experimenting and being self-taught with various mediums and medium combinations. I taught visual art to a wide range of ages through community night school and was an art tutor to a terrific student with special needs. Those were very memorable years.

What does your work aim to say?

DI: I do so many different genres of art, I think there’s a spectrum of what I want to communicate…. from making people laugh and feel good — to the darker, macabre work to scare and bring the viewer into a world that they may not feel comfortable being in… I guess I make art to get a reaction… not just creating something for its sole purpose is to look pretty and match the sofa.

Is there a particular artist that inspired you to pursue art?

DI: My grandfather was an accomplished amateur painter and I’d watch him work and see the pieces he did… maybe that was the first seed…Other than that I would always sign out art books from the library and soak in everything from master painters to illustrators and cartoonists who worked presently.

Whose techniques do you study or admire?

DI: There are so many — but in high school, I always enjoyed Ralph Steadman ink illustrations, Van Gogh for his boldness, Rene Magritte for the unique and surreal visuals … Currently I’ll search through websites like Tumblr or magazines like Juxtapoz and discover artists both old and new who mix unusual mediums or have their own unique style.

How do you cultivate a collector base?

DI: When I first started as a fine artist, I didn’t have a computer- the internet wasn’t a thing yet, so I was reliant on physically going to galleries and public places to show my work. From little gift or record shops to restaurants and cafes. Now with technology, it’s just a matter of updating and refreshing social media, submitting articles to websites, or being lucky and being featured by a blog, website, or podcast…it all helps and a lot more convenient to be able to post an instructional video from home, or post new work in progress photos to a website, than to lug workaround or mail promo packages out to land a show. Once a collector is on board, having top-notch customer service skills and excellent communication is key…

What inspires you to paint?

DI: I’ll have a lot of eureka moments as I’m sketching or planning out new works or series….and I have to then see that eureka image come to fruition. It would drive me bananas having a good idea sitting there on a page and going nowhere. As well it is my chosen job- so those bills must get paid.

How do you look for new ways to challenge yourself?

DI: I get bored very easily… so challenges are always put in place to not get bored. Every artist has a spectrum of color they usually gravitate to when creating a piece…I like to switch things up and use the colors I don’t normally use or come up with different color combinations/ mixing. I’ll even wear tinted sunglasses so the colors I think I’m using wind up making happy accidents when I look at the piece without the sunglasses. Using oil pastels with acrylic paint… various types of inks and papers …are many variables that can be used to break away from regular tendencies when approaching a piece.

Do you have a favorite painting that you have completed? If so, can you tell us the story behind it?

DI: I did a solo show a few years ago with Halloween as the main theme. A few favorite paintings came out of that show including one called the Last Trick or Treater. It showed a bird’s eye view looking down onto an old tyme small hamlet, and one child in a ghost costume running down a street with a lantern. I think I captured the quiet of the night, and the bit of panic the boy was having as he was quickly trying to get home.

What inspired Re-Directed painting for you?

DI: When I first started as a fine artist, I had very little money and art supplies and framing was expensive. I would frequent yard sales and thrift shops to purchase old frames, lithographs on board, and existing canvas prints to paint over and frame. Around 2009 I started to paint weird imagery in an existing piece and then later one piece my Mom was getting rid of was a seascape -where I had the immediate vision of two reapers playing with a beachball. I painted them in, shared them on social media and things snowballed rather quickly from there. I came up with the term re-directed as I used that as a tag and hoped people would begin to associate it with me…and it worked! Other people now use that term – which is fine… I prefer that to ‘Improved Painting’…as I never meant to demean the original artist. All these redirected pieces were salvaged and unwanted and quite likely wind up as landfill. I hate waste and seeing potential thrown away. This was just another method to upcycle. I’ll spend considerable time touching up the piece from scratches, buffs or sun/ water damage then I’ll add in my own visions. ..never covering the signature of the original artist. Research is always done prior to any painting to insure it’s not of significant value. I rarely work on originals, always lithographs, canvas prints, or anonymous paint by numbers.

Is there anything that you would like to add?

DI: Even though most know my work through my ongoing Re-Directed thrift art series, I look forward to continuing my upcycling work (hand-painted ornaments using salvaged burnt-out light bulbs, pop art paintings on discarded, damaged vinyl records, beer cap pins, and redoing/painting discarded wooden furniture…) and preventing landfill.

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Photo Credit: David Irvine
Photo Credit: David Irvine
Photo Credit: David Irvine
Photo Credit: David Irvine
Beyond Green illustration by Heather Skovlund (original photo provided by Beyond Green) for 360 Magazine

Introducing Beyond Green

INTRODUCING BEYOND GREEN: A PURPOSE-DRIVEN HOSPITALITY BRAND DEDICATED TO HELPING GLOBAL CITIZENS MAKE TRAVEL A FORCE FOR GOOD

Forward-Thinking Hotel Network Debuts Booking and Storytelling Platforms That Invite Travelers to Explore How to Travel Gently and Travel Well

Committed to building a better and brighter future for people and the planet, Beyond Green officially launches today as a curated guide for travelers seeking a more purposeful way to explore the world, featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action. Debuting at the onset of a new era of travel in which protecting nature, benefitting local communities, and celebrating cultural diversity has taken center stage, this forward-thinking brandinvites travelers to discover, plan, and enjoy adventures that align with their sustainable travel values and aspirations through a variety of intuitive tools and experiences. These include a new brand website; dedicated storytelling via its @StayBeyondGreen social media accounts; exclusive benefits through I Prefer Hotel Rewards; and a celebratory, limited-time Journeyer’s Pick Package. 

“At the heart of Beyond Green is a belief that to travel gently and with purpose is to travel well. More than ever, each of our individual travel choices make a difference, and, together with our outstanding member properties, we designed Beyond Green to make it easier for travelers to enjoy incredible luxury vacations that also support significant social and environmental change for the future,” said Lindsey Ueberroth, CEO of both Beyond Green and its parent company, Preferred Hotel Group. “The world has shown an unwavering need to Believe in Travel, and this is our defining moment to inspire a kinder and gentler way to explore the planet together, where good guests meet good hosts.”

“The question is no longer whether we can transform travel based upon sustainable tourism principles and practices to be a powerful force for saving nature, regenerating ecosystems, and providing tangible social and economic benefits to local people, while also celebrating cultural diversity and inclusiveness around the world. This is now happening, as also represented by Beyond Green members. Rather, the most important question is how travelers help can make sustainability the new normal around the world while also having a great vacation. The answer is when we travel the sustainable way – the Beyond Green way – we can have a positive impact right now on the places we visit,” said Costas Christ, Brand Leader of Beyond Green and President of Beyond Green Travel, also an entity of Preferred Hotel Group.

Digital-First Resources for Inspiration and Information

Experiential travelers looking for a more meaningful way to explore the world can now visit Beyond Green’s website for thoughtful, essential resources and tools to book truly sustainable luxury getaways, from Belize to Bora Bora. The new website features highly curated visual content of each member property and the experiences they offer, along with vivid stories about the world of sustainable travel through its Good Stories blog, where novel content, tips and advice will be added on a continuous basis. The brand also invites travelers to engage in daily dialogues about sustainable tourism, inspiring travel experiences, and best practices for being informed  global citizens on social media by following its newly launched FacebookInstagram, and LinkedIn channels and #StayBeyondGreen and #TravelGently online conversations.

I Prefer Hotel Rewards Member Benefits

As part of the Preferred Hotel Group family of brands, Beyond Green invites travelers to enroll in I Prefer to access meaningful rewards at more than 650 participating properties worldwide. In addition to receiving standard, I Prefer benefits such as points for every eligible stay and early check-in and late check-out privileges, I Prefer members who book stays at participating Beyond Green hotels, resorts, and lodges receive access to exclusive bonus points-earning opportunities that are tied to participation in on-property enrichment activities representative of the three pillars of sustainable tourism. Varying from property to property, these experiences range from an Ecology Tour in San Juan Capistrano at The Ranch at Laguna Beach in California to a specialized lecture on the Gobi Desert at Three Camel Lodge in Mongolia. I Prefer members with Elite-tier status will also receive a welcome amenity or community giving opportunity, in addition to earning 50 percent more bonus points during every eligible stay.

Celebratory Launch Offer

Whether seeking to stay within their own country or satisfy the pent-up desire to dust off their passport and go somewhere new, Beyond Green encourages travelers to seize the moment by taking advantage of a limited-time only Journeyer’s Pick Package, available at 15 participating properties for bookings made by September 30, 2021 for travel through December 31, 2021. Featuring the best available rate plus a unique local experience or meaningful memento exclusively available through this special offer, as well as 5,000 I Prefer bonus points, the Journeyer’s Pick Package include highlights such as, but not limited to:   

  • Private 1.5-hour Shinrin Yoku Forest Therapy session at andBeyond Vira Vira
  • Traditional sunset Dhow Cruise with snacks and drinks at andBeyond Mnemba Island
  • Guided walking tour of the Monastery of Panagia Spileotissa at Aristi Mountain Resort & Villas
  • Body scrub wellness experience using organic ingredients at Borgo Pignano
  • Polynesian outrigger experience at the InterContinental Bora Bora Resort & Thalasso Spa

Where Good Hosts Meet Good Guests: The Beyond Green Portfolio

With plans for steady, thoughtful growth, Beyond Green celebrates its official launch in collaboration with 27 inspiring member properties that each take a unique and genuine approach to hospitality while representing sustainable tourism leadership through actionable, measurable efforts:

  • Americas – andBeyond Vira Vira (Pucón, Chile); Arenas Del Mar Beach Front and Rainforest Resort (Manuel Antonio, Costa Rica), Bentwood Inn (Jackson Hole, Wyoming, USA); Blancaneaux Lodge (Mountain Pine Ridge, Belize); Carneros Resort and Spa (Napa Valley, California, USA), Cavallo Point (Sausalito, California, USA); Islas Secas (Gulf of Chiriquí, Panama); Post Ranch Inn (Big Sur, California, USA); Ted Turner Reserves Vermejo (Raton, New Mexico, USA); The Ranch at Laguna Beach (Laguna Beach, California, USA); Turtle Inn (Placencia, Belize)
  • Europe – Aristi Mountain Resort (Zagori, Greece); Ashford Castle (Co. Mayo, Ireland); Borgo Pignano (Tuscany, Italy)
  • Africa – andBeyond Bateleur Camp (Masai Mara National Reserve, Kenya); andBeyond Mnemba Island (Zanzibar, Tanzania); andBeyond Sossusvlei Desert Lodge (Namib Desert, Namibia); Bushmans Kloof (Western Cape, South Africa); Wilderness Safaris Bisate Lodge (Volcanoes National Park, Rwanda); Wilderness Safaris DumaTau Camp (Linyanti Wildlife Reserve, Botswana); Wilderness Safaris Hoanib Skeleton Coast Camp (Kaokoveld, Namibia); Wilderness Safaris Linkwasha Camp (Hwange National Park, Zimbabwe); Wilderness Safaris Mombo Camp (Okavango Delta, Botswana); Xigera Safari Lodge (Okavango Delta, Botswana)
  • Asia – InterContinental Bora Bora Resort & Thalasso Spa (Bora Bora, French Polynesia); The Brando (Tetiaroa, French Polynesia); Three Camel Lodge (Gobi, Mongolia)

Travelers are invited to access more information on Beyond Green, its three key pillars of sustainable tourism, and its member properties, and book authentic, luxury travel experiences around the world by visiting Beyond Green.

About Beyond Green

Guided by a passion to embrace travel as a force for good, Beyond Green is a global portfolio of hotels, resorts, and lodges that exemplify sustainability leadership. To create a more purposeful way to explore the world where good guests meet good hosts, Beyond Green has curated a unique portfolio of properties based on their commitment to deliver on the three pillars of sustainable tourism: environmentally friendly practices that go beyond the basics; protection of natural and cultural heritage; and contribution to the social and economic wellbeing of local communities. To be considered for membership in Beyond Green, a property is vetted according to more than 50 sustainability indicators that align with global sustainable tourism standards and the United Nations Sustainable Development Goals. Owned and operated by Preferred Hotel Group – the family-owned company that manages and operates other hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide – Beyond Green ushers in a new way to experience genuine hospitality by the people for the planet. For more information, visit Beyond Green.

About Preferred Hotel Group

Owned and operated by the Ueberroth Family, Preferred Hotel Group is the parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PHG Consulting, and Beyond Green Travel, representing more than 1,100 hotels, resorts, and residences across 80 countries, in addition to a global portfolio of destinations such as Suzhou, China; Guadalajara, Mexico; and Uganda. With more than 200 seasoned travel professionals situated across 20 countries, the company connects independent hotels, hospitality companies, destinations, and tourism bureaus to key markets worldwide through a variety of strategic branding, sales, integrated marketing, revenue management, and comprehensive distribution services, along with other consultancy services. Fueled by its brand promise, Believe in Travel, the company champions an unwavering belief in the transformative power of travel and its ability to enrich people’s lives and create greater tolerance. For more information on Preferred Hotel Group’s entities, please visit Preferred HotelsBeyond GreenHistoric HotelsPHG Consulting, and Beyond Green Travel.

The Brando
The Brando – photo credit: Beyond Green

The Leather City

By Armon Hayes

Superheroes are as custom as their outfits. Living in a world where versatility and luxury are never compromised, The Leather City is the destination where craftsmanship meets your leather desires.

Amazingly stitched pieces of premium quality are seamless when it comes to design. Rooted in heritage, The Leather City proudly represents over 22 years of leather goods at their most polished.

The pop culture partnership with the Canada-based company comes at a time when we all could tap into our inner “superhero”. From Black Panther to Deadpool, Superman to Batman and Captain Marvel to Nightwing, The Leather City’s superhero jackets let us embrace the spirit of our heroes at a time in which our world could use a few high-powered individuals battling for justice.

Building bridges in Africa and Dubai, the high fashion brand diversifies its efforts to further its commitment to heritage. The Leather City doesn’t just make jackets. These pieces are leather artwork lined and designed to cater to extraordinary lives, and the zipper closure jacket is premium to its smell and tailored fit.

The Leather City is following these superheroes with a goal to protect, though not against aliens, supervillains and evil gods. They are providing workers with items like gloves, masks, hand sanitizer and soap to counter the spread of COVID-19 and keep their customers safe.

Shades by Saint Owen

Rolls Royce, Rose, Muse, Vaughn Lowery, 360 Magazine,

ROLLS-ROYCE EXPLORES A VERY UNIQUE MUSE: A ROLLS-ROYCE ROSE

This year more than ever, as we have been confined to our homes while the natural world flourishes around us, we are reminded of the wonders of nature. Spring is a time of hope and optimism, when bird song crescendos and flowers greet us with heady scent and vibrant colour. As we approach the first ever online RHS Chelsea Flower Show, Rolls-Royce looks a little closer to home and reflects on a Bespoke and storied rose, preparing for an abundant bloom.

In the courtyard of the Home of Rolls-Royce in Goodwood, West Sussex, a rare flower — the Phantom Rose — is cultivated. Bred solely for the marque as a source of inspiration, Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence is the only place in the world where this rose can be found.

British Rose breeder Philip Harkness, of the award winning Harkness Roses, bred the Phantom Rose especially for the Rolls-Royce Bespoke Collective. His family has been breeding roses since 1879, establishing a tradition of beautiful blooms associated with the Harkness name. Today, plants and flowers bred by Harkness Roses remain a constant favourite on the international horticultural scene, winning gold at the prestigious RHS Chelsea Flower Show more than 25 times in the last 50 years.

On commissioning the rose, Rolls-Royce Bespoke Designer Sina-Maria Eggl, commented, “The rose had to embody Rolls-Royce’s poise, elegance and allure. The result was a very pure, delicate but voluminous white flower: sensual, but strong in presence, with an alluring aroma and extra winter durability.”

The Phantom Rose grows in a specially designed bed, fringed with lavender, running alongside the reflection ponds adjacent to the marque’s award winning Sir Nicholas Grimshaw plant. Indeed, it is no coincidence that both Rolls-Royce associates and the marque’s Bespoke Designers can view the rose bed through the plant’s floor-to-ceiling glass as they work.

The Phantom Rose is a blousy, creamy-white flower, offering a full bloom of 50 petals and a rich perfume. Harkness describes it as a quintessentially English rose, which took eight years to develop. It was, he says, a labour of love. “A rose has the ability to captivate you on many levels. It is a thing of beauty, it can stimulate the senses with wonderful perfume, the soft touch of the petals or the rasping pain from a thorn. It touches our emotions, signifies love and appears in some of our finest poetry. How can a simple flower live up to this expectation? The rose that Rolls-Royce has commissioned makes easy work of the task. Observe the glory of the bloom. There can be few more enjoyable experiences, thanks to the unending generosity and diversity of nature captured in one single rose.”

In 2017, an iteration of the rose debuted in a one-off design for Phantom’s Gallery. The Gallery is protected by an uninterrupted piece of glass that spans the width of the marque’s flagship, behind which a recess presents an up-lit stage, becoming an area for patrons to embrace the unique storytelling characteristic of the marque.

Stems of the rose were flown to awaiting master artisans from world-renowned porcelain manufacturer Nymphenburg, Bavaria, Southern Germany. Here, the rose was examined in its varying stages, from bud to full bloom, before being crafted by hand for the Gallery in the finest black and white porcelain ever created by the company. The development process alone lasted three months in order to achieve the same level of delicacy as the Phantom Rose itself.

More recently, the Phantom Rose acted as a primary point of inspiration for Rolls-Royce Bespoke Designer Ieuan Hatherall. It was here that an extraordinary Bespoke commission began, consisting of over one million stitches, for a Swedish entrepreneur with a passion for flowers. The Phantom Rose is illustrated in varying stages of maturity in the finest embroidery throughout the interior of a highly unique, one-of-a-kind Phantom.

Ieuan Hatherall commented, “There is a transcendent beauty when a rose garden is in full bloom. The commissioning patron wanted to create that same feeling of awe; an abundance of flowers to lift the spirit and celebrate nature’s decadent beauty.”

Ahead of the first ever online RHS Chelsea Flower Show, 18-23 May, Rolls-Royce releases an extended interview with the commissioning patron of The Rolls-Royce Rose Phantom. Click here to view the extended film.

Rolls Royce, Muse, Rose, Vaughn Lowery, 360 Magazine,

G-SHOCK Unveils All-New GA140 Men’s Watch Line Up

Today, Casio G-SHOCK announces the brand new GA140 series; a collection of analog-digital watches that offer the same big case design as the brand’s popular GA100/110 series infused with a new deep dial design inspired by 90’s instruments.                                                    

The updated dial includes an analog speed indicator sub-dial at the 3 o’clock position and a myriad of LCD displays encircling the hour and minute hands. Easy-to-read arrow shaped hands give balance to the overall layout. Four of the five timepieces feature positive LCD displays while the fifth features a reverse LCD display.                                                     

The debut models are available in a variety of colorways that perfectly compliment your summer style including black (GA140-1A1), black with red and orange accents (GA140- 1A4), blue (GA140-2A), red and gray (GA140-4A), and purple (GA140-6A), which offers a unique pop of color.                                     

Each watch in the series also boasts G-SHOCK technology such as:

  • Shock Resistance
  •   200M Water Resistance
  •   Magnetic Resistance
  •  Auto LED Light
  •   World Time (29TZ, 48 cities + UTC)
  •   4 Daily Alarms & 1 Snooze Alarm
  •   1/1000 Sec. Stopwatch (100Hr)
  •   Speed Indicator (Max1998unit / H)
  •   Countdown Timer (24Hr)                                      
  •   12/24 Hr Time Formats                    

The GA140 models retail for $99 and will be available for purchase starting this August at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.

To check out some more extravagant timepieces click here.

Paola Hernandez Fashion Week Fall/Winter 2019

By Bob Cal

The performers transitioned gracefully through dozens of choreographed formations like moving architecture, all styled in Paola Hernandez’s latest collection. For their Fall/Winter 2019 collection, the Paola Hernandez fashion label decided to tell their story through an impressive two-hour modern dance performance, innovatively marketing all the goods of their latest designs. The dancers from the Elisa Monte Dance company showed the practically of Paola Hernandez through motion and the brand’s message of inclusivity through the diversity of shapes and sizes.

Practically and urban minimalism were major highlights from Paola Hernandez’s fashion instillation; the models looked nothing less than sharp wearing jeans, detailed white sweaters, knit black sweaters, large cardigans, unique black dresses, tights, jumpers and blouses. The quality of fabric and fabric details seemed to be a major emphasis. The color pallet consisted of all neutral colors like black, grey and white; sometimes simplicity, when done with chic flair, can be a cheeky fashion statement.

Born in Mexico City, Paola Hernandez now manages her fashion line in Brooklyn, New York. Prior to studying fashion at Central Saint Martin’s College of Art and Design in London, Hernandez studied philosophy, an educational background she uses as inspiration for her symbolic and contemporary fashion brand.

Sweden Turns Into World’s Largest Gourmet Restaurant

To highlight healthy and natural food available in nature, Sweden, together with four Swedish Michelin-starred chefs, is launching The Edible Country – a 100-million-acre-DIY gourmet restaurant. The restaurant, with a menu created from ingredients found in Swedish nature, is free of charge and open for reservations.

In this new global initiative, Sweden is showing the world how easy and accessible healthy food can be. The Edible Country consists of a nine-course menu that visitors can prepare and cook themselves – in the wild. It is co-created by Swedish Michelin-starred chefs Titti Qvarnström, Niklas Ekstedt, Jacob Holmström and Anton Bjuhr.

As part of the initiative, seven handmade wooden tables have been placed across the country with ready-to-use kitchen kits and cooking tools. The tables are bookable between May and September through visitsweden.com/ediblecountry or bookatable.co.uk/theediblecountry. And if they are fully booked, it is still possible to visit The Edible Country and prepare the dishes at any other preferred location in Swedish nature.

“Sweden is 96 percent uninhabited and yet easily accessible for everyone. Our nature is filled with edible ingredients and we want to invite the world to enjoy them, and at the same time wind down in nature like us Swedes do. By using our star chefs’ menu, this new and innovative DIY culinary experience makes it possible for visitors to explore and transform nature into gourmet food themselves,” says Jennie Skogsborn Missuna, Chief Experience Officer at Visit Sweden.

Highly processed foods have become everyday food for people all over the world, with healthy alternatives often perceived as complicated and inaccessible. With The Edible Country, Sweden proves how natural and healthy food can be just as tasty and easy to make as anything else, with ingredients available in nature.

“For me, Swedish nature has always been my biggest source of inspiration when cooking. The hours I have spent in the forest have turned into the realization that cooking outdoors, with the ingredients right in front of me, is the core of Swedish cuisine. The Edible Country is a symbol of how easy, close and uncomplicated food can and should be,” says Niklas Ekstedt.

The dishes on the menu vary depending on the season, so the ingredients can be found in nature almost all year round. Among the dishes is forest broth with poached perch and broiled herb butter, and freshly smoked char with chanterelles and wood sorrel. This and much more is found in The Edible Country, which is now open for reservations.

“At Bookatable we help diners find great restaurants to create memorable dining experiences, so we are absolutely delighted to help with this innovative idea. Discovering a new restaurant is always exciting, but getting to forage for food in Sweden’s beautiful countryside and then cook a dish created by a Michelin-starred chef is an opportunity not to be missed. My only advice would be to book up quickly!” says Michel Cassius, CEO Bookatable by Michelin.

> More information about the restaurant: visitsweden.com/ediblecountry

> Make your reservation at visitsweden.com/ediblecountry or bookatable.co.uk/theediblecountry

Pitbull Signs With UTA

UTA is proud to announce that musician, business entrepreneur, motivational speaker and education advocate Armando Christian Perez, aka Pitbull, has joined the agency across all areas worldwide.

The GRAMMY Award-winning global superstar completed his second co-headlining tour with Enrique Iglesias this year and supported Britney Spears on her European tour, along his celebrated “Time of Our Lives” Las Vegas residency at Planet Hollywood. He is also set to host his annual Worldwide NYE event at Bayfront Park in Miami this New Year’s Eve.

He has landed multiple #1 hits in over 15 countries, has over 10 billion Youtube/VEVO views and achieved 70 million single sales as well as six million album sales. Last year, he released his 10th full-length album “Climate Change” and first-ever “Greatest Hits” album.

Pitbull has signed on to the SXT UglyDolls franchise, based on the ubiquitous pop culture Uglydoll characters. He will write and perform an original song for the UglyDolls movie, slated for release in 2019, as well as lend his voice talent to one of the film’s key characters. Pitbull scored the film Gotti, starring John Travolta and the movie soundtrack includes the original Pitbull song, “Amore,” featuring Leona Lewis. He has also contributed songs for multiple movie soundtracks from franchises that include Fast and Furious, Hangover, and Pitch Perfect among others.

Pitbull’s expanding influence includes developing his own brands such as Voli 305 vodka, which has its own signature cocktails at multiple Sugar Factory American Brasserie locations, and the fragrance line “Pitbull” for men and women. Pitbull is currently gearing up to open iLove305, a new restaurant and nightlife concept on Miami’s famed Ocean Drive.

He is very active on the speaker’s circuit around the world, including in Singapore, London, Mexico City, and more. Pitbull shares his message through appearances with global figures such as Tony Robbins, Suzie Orman, Gary Vaynerchuk, and Daymond John. He also speaks annually at Emerge Americas, the Miami-based technology event that brings together influencers from North America, Latin America, and Europe.

Pitbull has been handpicked by Norwegian Cruise Line to be the “Godfather of Norwegian Escape” and he completed his second “Pitbull Cruise” this year. His commercial-free channel on SiriusXM (Ch. 13), “Globalization” has become one of the platform’s fastest-growing channels following its 2015 launch. In addition, Pitbull has served as brand ambassador for Bud Light, Pepsi, Dr. Pepper, Kodak, and Dodge. He also serves as ambassador to the Sports Leadership Arts and Management (SLAM!) charter schools he has helped to establish. Launched in the Little Havana section of Miami where he spent some of his youth, SLAM! has now expanded to Las Vegas and West Palm Beach, Florida.