Posts tagged with "workforce"

Why Tech Workers Are Leaving To Fight Climate Change

With the climate crisis rapidly worsening, many tech workers are recognizing they aren’t making any significant impact to better the world in their current roles, prompting them to leave the traditional tech sector to work for companies fighting the climate crisis. The tech industry is notorious for having one of the most lucrative job pools for its workers, though the majority of those jobs aren’t particularly glamorous, purpose-driven, fulfilling, or legacy-creating roles. In fact, some of the most common tech jobs consist of designing, engineering, and developing software such as mobile apps or operating systems, or assessing, analyzing, and evaluating data to help companies make better-informed decisions. 

The COVID-19 pandemic has shown us several times over that people expect the businesses they work for (and buy from) to take a stance for things that matter to them. And while tech experts may not know much about public policy, legislation, or environmental science, they do know a lot about data. 

“It’s a data problem that we’re solving,” said Persefoni co-founder Kentaro Kawamori when approaching his business partner, James Newsome, about starting a SaaS to fight climate change, as reported by CNBC. A lot of tech workers in similar positions are feeling uncertainty regarding how to best make this career shift due to a lack of knowledge or experience around climate change. But their contribution to this work is not to be concerned with the science of climate change; it’s about managing and leveraging the data needed to navigate climate change.

Making The Shift

Dr. Soudip Roy Chowdhury, the CEO of Eugenie.ai, has witnessed this shift, as well, as more tech workers have looked to join companies with a mission that makes a positive impact on climate change. Dr. Chowdhury hired Narayanan Subramaniam as his CTO because of Narayanan’s dedication to living sustainably over the past 30 years, and because of how he could use his cloud-based technology expertise to impact climate change. 

Dr. Chowdhury cautions tech workers on their career move to the climate change industry. “While the industry needs more workers, you do need to be passionate about climate change and technology in order for it to be satisfying work,” he says. In fact, some tech workers have taken serious pay cuts from huge six-figure salaries to average $60,000 salaries. He also advises to look at what type of technology one wishes to be part of developing.

Climate tech, as a niche industry, has skyrocketed due to several recent changes. From 2020 to 2021, climate tech has seen an 80% increase in investment. The industry’s worth is now estimated at $56 billion, with energy and power companies having seen the most significant growth. When other industries climate tech touches are brought in — for example, transportation, agriculture, food, or logistics — the investment in climate technology increases to over $114 billion, with two-thirds of investments going into mobility and transportation.

Finding The Big Impact

Overall, there is no shortage of job opportunities in climate technology, and while a lot of workers seemed to have taken significant pay cuts, investments into the industry have boomed. The most important thing to know when considering a shift to climate tech, however, is whether or not one is truly passionate about the work involved in mitigating the global impact of climate change. Without that passion, as Dr. Chowdhury mentions, the work may not be enjoyable.

When it comes to companies making the most impact, the biggest thing Dr. Chowdhury says that needs to be considered is scalability. A wide variety of climate tech companies are working to analyze climate change and understand how it needs to be addressed, but the tech industry isn’t the only industry that’s been affected by climate change. “As a technologist, we need to start thinking about scale and how our technology can not only address specific problems for a few industries, but across all industries,” says Dr. Chowdhury. 

This is where using the notion of digitization will come into play. Dr. Chowdhury sees digitization and the innovative products it creates — such as the metaverse — as a prime opportunity for climate change and tech experts to collaborate and test out new, emerging technologies. With the metaverse, new technology being developed can be evaluated and tested to see the level of impact it will have in fighting climate change. And according to Dr. Chowdhury, Eugenie.ai is already accomplishing this.

“We are working on providing digital twin technology, where we help companies create a digital version of their processes and machines. This, of course, will help them to see how they can improve their output, but also how to follow certain process prescriptions,” says Dr. Chowdhury. These prescriptions are determined using simulations of data with a company’s past knowledge, combined with Eugenie.ai’s own research, as a blueprint. By following the prescription, companies can improve their sustainability KPIs, while maintaining operational throughput.

Dr. Chowdhury shares that his company is already partnering with some companies to test out this digital twin approach in the metaverse. “We have tested our digital twin today by applying it to some oil and gas mining companies. We’re helping them to reduce their production wastage by 2025 by focusing on fugitive emissions. The goal is to reduce their emissions close to 7-8% on a annual basis.”

A Glimpse Into Sustainable Business

Companies will now be able to more accurately estimate how their technologies will impact climate change upon launch. In turn, companies like Eugenie.ai can develop prescriptions that will rapidly accelerate the developmental stages industries will have to undergo when adopting new climate and sustainability technologies. With opportunities to develop life-changing climate technology becoming more available and in dire need, it’s no wonder that an increasing number of tech workers are looking to change careers and find more meaningful ways to utilize their expertise.

While many data scientists and software engineers are working at great companies at Google, Amazon, and other tech giants, not many of them can say they’re working on technology that will help to drastically shift the way other industries function. This isn’t to say that their jobs aren’t important; tech giants like Google and Amazon need to understand that tech is not entirely about understanding and optimizing consumerism. 

In fact, consumers are more likely to support sustainability efforts as long as they understand the methods and meaning behind them. However, it’s going to take more workers to leave their big salaries at Google to help the rest of us understand the data necessary to recognize the severity of our climate crisis.

HISPANIC HERITAGE AWARDS by John Reilly via 360 Magazine

THE 35th HISPANIC HERITAGE AWARDS

Complete Talent Lineup Now Set For The Friday, September 30th Broadcast On PBS

Host & Performers announced for the 35th Hispanic Heritage Awards:

The Already Announced 2022 Honorees Are:

 The Hispanic Heritage Foundation (HHF) today announces this year’s host, and performers for the 35thth Annual Hispanic Heritage Awards –  to be broadcast Friday, September 30th, on PBS Stations. The historic program, which was created by the White House to commemorate the establishment of Hispanic Heritage Month in America, is among the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions. (An announcement about HHF’s in-person Hispanic heritage celebration in Washington, DC, is forthcoming.)

Modeled on the same format which set new ratings records for the broadcast across the last two years, this year’s presentation will once again feature intimately filmed segments captured on location across the United States and Latin America. In addition to the exclusive honoree profiles (detailed again below), the show will be hosted by actress Stephanie Beatriz – widely known for voicing the character of Mirabel Madrigal in Disney’s Oscar-winning 2021 film Encanto, as well as her portrayal of Carla  in the motion picture adaption of In The Heights, and as Detective Rosa Diaz in the action-comedy tv series Brooklyn Nine-Nine.

 Continuing the Hispanic Heritage Awards’ long-running tradition of also celebrating the richness and stylistic diversity of Hispanic music and culture, the 35th anniversary broadcast will once again spotlight special musical guests spanning from established superstars to the introduction of essential new voices that will carry the communities’ music well into the future.  This year, that collection features multi-GRAMMY and/or LATIN GRAMMY winners such as Colombian Vallenato champion and previous Hispanic Heritage Award honoree Carlos Vives, beloved Mexican singer-songwriter Julieta Venegas, and one of Cuba’s leading Timba/tropical music ambassadors Aymée Nuviola.  Standouts of a new generation are also represented by already Platinum certified Panamanian Urban singer-songwriter Boza,, Interscope signed rising Puerto Rican star Robi (who will perform a heartfelt tribute to LEGEND honoree Daddy Yankee), and the first national TV performance of Cuban raised, and now Nashville based captivating rock guitarist and singer Hector Tellez Jr,  – whose prowess already finds him backed by Rock and Roll Hall of Fame member Peter Buck, and Seattle Rock Scene veterans Barrett Martin (producer & drums) and bassist Dune Butler.

“We are thrilled to honor yet another inspirational class of Hispanic Heritage Awardees, and to pay tribute to them through these amazing performers and entertainers on the PBS broadcast,” said Jose Antonio Tijerino, president and CEO of HHF.  “Thanks to PBS and our corporate partners we will be able to share our celebration of cultural pride, accomplishment, and vision with all of America during Hispanic Heritage Month and year-round.  Stay tuned for our announcement for the in-person celebration.”

 Presented by TARGET with Official Broadcast Sponsorship by Nationwide, and hosted by Google, the 35th Annual Hispanic Heritage Awards will air Friday, September 30th on PBS stations and stream on Public Broadcasting Service and the PBS Video app.  This year’s deserving honorees spotlighted throughout the broadcast and announced over the past two months are trailblazing Reggaeton superstar Daddy Yankee, Marvel Studios executive producer Victoria Alonso, Oscar Winner Ariana Debose, multiple GRAMMY winners Los Lobos, aviation pioneer Olga Custodio and ‘Back To The Roots’ co-founders Alejandro Velez & Nikhil Arora. They join the ranks of  HHA winners across the last 35 years, that includes Rita Moreno, Celia Cruz, Tito Puente, Gloria Estefan, Justice Sonia Sotomayor, Martin Sheen, Ricky Martin, Rubén Blades, Fania All-Stars, José Feliciano, Los Tigres Del Norte, Anthony Quinn, Juanes, Diego Luna, Juan Luis Guerra, and right up to the continued relevancy of recent winners such as Carlos Santana, Linda Ronstadt, Bad Bunny, Ivy Queen, Zoe Saldana, Residente, Selena Gomez and more inspiring figures ranging from essential farmworkers to pioneering NASA engineers.

About the Hispanic Heritage Foundation  

The Hispanic Heritage Awards serve as a launch of HHF’s year-round mission focused on education, workforce, social impact and culture through the lens of leadership.  HHF is a 501(c)(3) nonprofit organization. 

For more information, visit www.hispanicheritage.org and follow the Hispanic Heritage Foundation on InstagramFacebookTwitter, and TikTok.

AHCA/NCAL Is Facing A Workforce Crisis

Nearly Every U.S. Nursing Home And Assisted Living Community Is Facing A Workforce Crisis

86 percent of nursing homes and 77 percent of assisted living providers said their workforce situation has gotten worse over the last three months.

58 percent of nursing homes limiting new admissions due to shortages.

The American Health Care Association and National Center for Assisted Living (AHCA/NCAL), representing more than 14,000 nursing homes and long term care facilities across the country, released a survey of nursing home and assisted living providers across the U.S. Results from the survey highlight an urgent need for Congress to address the labor shortage facing the long term care industry.

Key findings include:

86 percent of nursing homes and 77 percent of assisted living providers said their workforce situation has gotten worse over the last three months.

Nearly every nursing home (99 percent) and assisted living facility (96 percent) in the U.S. is facing a staffing shortage. 59 percent of nursing homes and nearly one-third of assisted living providers are experiencing a high level of staffing shortages.

More than 7 out of 10 nursing homes and assisted living communities said a lack of qualified candidates and unemployment benefits have been the biggest obstacles in hiring new staff.

Due to these shortages, nearly every nursing home and assisted living community is asking staff to work overtime or extra shifts. Nearly 70 percent of nursing homes are having to hire expensive agency staff. 58 percent of nursing homes are limiting new admissions.

78 percent of nursing homes and 71 percent of assisted living facilities are concerned workforce challenges might force them to close. More than one-third of nursing homes are very concerned about having to shut down their facility(ies).

“The survey demonstrates the severe workforce challenges long term care providers are facing due to the COVID-19 pandemic. Too many facilities are struggling to hire and retain staff that are needed to serve millions of vulnerable residents,” said Mark Parkinson, president and CEO of AHCA/NCAL. “Lawmakers across the country must prioritize long term care and that begins with providing resources to address workforce challenges. When facilities have the means to offer competitive wages and training programs, workers will follow. We have laid out key proposals in our Care for Our Seniors Act, which will allow us to boost our workforce, but without the help from Congress and state legislators, this will not be possible.”

Parkinson said the reconciliation package currently under construction is an appropriate vehicle for Congress to fund a long term solution to addressing chronic staffing shortages in nursing homes and other long term care facilities.

“Congress has the opportunity right now, through budget reconciliation, to include meaningful investments in long term care, which will help address key staffing challenges. Our caregivers are the backbone of long term care, and they deserve the full support of our lawmakers. We cannot allow facilities to close because of these challenges, which will directly impact residents and their families, especially when lawmakers have the means to help solve this dire situation,” concluded Parkinson.

Mina Tocalini, 360 Magazine, Woman at Computer

What happens to the home and economy when women leave the workforce?

The pandemic-induced recession forced many women to drop out of the workforce, with research showing they were much more likely than men to give up jobs so they could take care of children when schools went online.

The consequences of these decisions may go beyond each individual, though. 

“They could have large repercussions for the economy, the home, and society as a whole, says Andi Simon (www.andisimon.com), a corporate anthropologist, founder of Simon Associates Management Consultants, and author of the upcoming book Rethink: Smashing the Myths of Women in Business.

Some ramifications of this 2020 exodus from the workforce for women could include:

  • A drop in consumer spending. When one spouse loses a job, whatever the reason might be, it means an immediate and sudden drop in income for that household. “The impact on household earnings will lead to reduced spending,” Simon says. “That will have ripple effects throughout the economy.”
  • An impact on women’s careers and advancement. Eventually, many of these women will no doubt go back to work, but how well they will be able to just pick up their careers where they left off could be another matter, Simon says. “Will they have lost ground in the line for promotions to men who didn’t take any time away from work?” she asks. “Also, depending on how slow the recovery is, rejoining the workforce might not be that quick and easy.”
  • A reduction in demand for family-related industries. When both spouses work outside the home, couples often need to make use of services that developed or grew because one adult – usually the woman – wasn’t around to take care of certain household duties. For households where a mother is now back in the home, that has changed. “They no longer need to pay someone for childcare services,” Simon says. “In addition, the need for house-cleaning services is likely to drop.”
  • Changes to retail markets. A woman who stays home with the kids has different needs than a woman who commutes to an office each day, and those differences could be reflected in the world of retail, Simon says. Just as an example, there could be a drop in demand for makeup. Sales of business attire for women may plummet – or at least take a hit as more casual, comfortable clothes become more important wardrobe necessities. Restaurants could continue to struggle as people eat out less and cook at home more.
  • Entrepreneurial urges could shift to home businesses. Some women could still keep their career mindsets and try to establish their own businesses run from their homes, Simons says. But she cautions that there are questions about just what those businesses might be since some potential areas – such as marketing, consulting, and business coaching – have seen a downshift in demand for their services. “That leaves you to wonder just how viable setting up a home business might be,” Simon says.

Despite all those concerns, some good can come out of this period as well for women who want a better life both personally and professionally, Simon says.

“If you’ve not been satisfied with your career and your life, this could be an opportunity to rethink and rewrite your personal story,” she says. “You need to imagine what you want to become, focus on how to make that possible, and then begin to take steps to make it happen.”

About Andi Simon

Andi Simon, Ph.D. (www.andisimon.com), author of the upcoming book Rethink: Smashing the Myths of Women in Business, is a corporate anthropologist and founder of Simon Associates Management Consultants (www.simonassociates.net). A trained practitioner in Blue Ocean Strategy®, Simon has conducted several hundred workshops and speeches on the topic as well as consulted with a wide range of clients across the globe. She also is the author of the award-winning book On the Brink: A Fresh Lens to Take Your Business to New Heights. Simon has a successful podcast, On the Brink with Andi Simon, that has more than 125,000 monthly listeners, and is ranked among the top 20 Futurist podcasts and top 200 business podcasts. In addition, Global Advisory Experts named Simons’ firm the Corporate Anthropology Consultancy Firm of the Year in New York – 2020. She has been on Good Morning, America and Bloomberg, and is widely published in the Washington Post, Los Angeles Times, Forbes, Business Week, Becker’s, and American Banker, among others. She has been a guest blogger for Forbes.com, Huffington Post, and Fierce Health.

DISABILITY EMPLOYMENT

“People with disabilities are entering the workforce in unprecedented numbers?” It’s worth looking at the reports that show how “no group has felt the benefits of accelerated economic growth more than Americans with a disability”

Indeed, people with disabilities experienced a four-fold increase in job opportunities last year – unprecedented growth

In states across the country, Governors are undertaking new efforts to expand job opportunities for all. For example, Gov.Edwards recently launched a task force focused on employment for Louisianans with disabilities. Gov. Walker just signed historic legislation that makes Wisconsin an Employment First and commits resources to expanding competitive, integrated employment. Remarkable progress and remarkable leadership.

During the Meeting of the National Governors Association (NGA), our team and partner organizations spoke 1-on-1 with thirty-four different Governors. In each meeting we advocated for policies and practices that will expand economic opportunities. For several Governors, we had the chance to honor them with an award for their leadership and their continuing commitment to these issues.

At the end of the day, there are hundreds of self-advocates, community organizations and state leaders in a position to drive this change forward. Your involvement can move progress even faster! Expanding opportunities requires leaders across the public sector, the private sector and advocates to join forces and find solutions. First, check out where your state ranks and what challenges impact opportunities. You can also see what your state has done or is already doing to expand jobs for people with disabilities. We have written in-depth reports about what each of the 50 states is doing to advance opportunities for Americans with disabilities. image-2018-04-18 (1)

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

Case Study Center

    • We’ve been working with the app store’s most popular free fitness app for a while now: Sweatcoin. Here’s our case study with how we worked with them to monetize and engage their most active users.
  • Here’s another case study about a lifestyle app that’s all about beauty and selfies. You wouldn’t believe how many people love this app.

 

 

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