Posts tagged with "communication"

brianna colette image for use by 360 magazine

Brianna Colette Q×A

Soulmate Coach, Brianna Colette Launches “Relationship Rehab”

“When people come to me, their love life has become stagnant, and they don’t know why. It usually means they are living in a belief system of fears and old trauma. I work to upgrade their belief system about what is available to them and what they think they deserve. When you don’t know how to love yourself you will end up settling for someone who doesn’t know how to love you either.”

Brianna Colette is an intuitive relationship healer and soulmate medium who helps guide her clients to connect with their inner self to focus more on a higher sense of self love to grow stronger connections and relationships, ultimately leading them to finding and experiencing the most preeminent of bonds: soulmate love.

We got the opportunity to speak with Brianna last week about what she does, providing insight and a chance to learn about the background to this profession.

What led you to this calling?

In 2017, I witnessed a violent murder of a family by their adult son. I was able to save the lives of two people, but I suffered mentally and emotionally as result. At the same time, the relationship that I thought would be my anchor abruptly ended and only further triggered my abandonment issues. I struggled with PTSD, depression, panic attacks, and anxiety. I had sunk so low I started having suicidal thoughts. It was then I knew I needed more than talk therapy. This near-death experience was the catalyst for my spiritual awakening and learning about different healing modalities. I started addressing relationship patterns and healing the relationship I had with myself.

Do you think your past relationships have helped you curate how you help others?

100%. Everything that I guide my clients through, I have personally healed and integrated for myself. From trust issues, attachment dynamics to abandonment trauma. Everything I share comes from real-life experience (negative, positive, etc.).

Do you recommend people who believe they are in solid and grounded relationships to come to see you?

If your relationship has a good foundation of trust, communication, love, and respect with no major issues, congrats! But even the relationship that looks good on the outside can have its issues. If you feel like you’re not getting your needs met, aren’t feeling heard like you’re constantly having the same fight over and over, lines are being crossed and you’re not sure how to shift it, come talk to me.

Do you think relationship issues lie mostly in their past?

Absolutely. Each of us comes to the relationship with a “template” so to speak. It is compiled of all our conditioning, trauma, belief systems, and ideas about love and relationships. And whatever we’re carrying around, whatever it is that’s unhealed ends up being dumped into the relationship.

What about the present?

New variables might come into the mix that is out of our control (loss of a job, family stressors, children, etc.), but how we deal with them is usually based on the tools that we have in our ‘emotional toolbox.’

How in-depth are your sessions?

They can go pretty deep, actually. But it all depends on how in-depth a client is willing to go. I always respect a person’s boundaries but will be as transparent as possible in a kind way if I see something. A lot of our issues are hiding in our subconscious mind- behaviors, patterns etc. And sometimes all that’s needed is the awareness around it to heal it and change the behavior.

Did your journey in helping other people find self-love begins first with finding your own?

For the longest time, I wanted so badly to love and accept myself. I was so critical of myself and had a lot of negative self-talk. I used to feel so unlovable. It’s sad but true. People were always talking about self-love, but I didn’t know how to ‘get’ there. Through my own process of healing my self-worth, I learned what self-love and acceptance really mean. I was able to really lock in a logical and tangible way to heal and create a ‘formula’ so to speak.

Do you think you found self-love by helping others?

No, the self-love came from digging deep and addressing why I had such a low opinion of myself. Why I was willing to accept less. I had to heal myself first before I could help others. In the healing world, we always say you must heal from the scar, not the wound. Meaning you must heal first before you go helping others.

Did you always believe this would be something you saw yourself doing in the future, or did it just kind of come to you?

Absolutely not! If you would’ve told me 5 years ago that I would be teaching and healing others something I had been painfully and quietly suffering with for years, I never would’ve believed you. This kind of work is a force you can’t ignore. It’s a purpose that keeps nagging in your ear until you do something about it.

Did this career always correspond with what you thought you were going to be growing up?

Looking back, yes it makes sense. I was a hairstylist for 15 years and always had a gift for helping people see how beautiful they really are. So many of my clients said sitting in my chair was like a therapy session that you left feeling good about yourself afterward. I’ve always been able to see someone’s inner beauty and potential and bring that to the surface. Help them discover the unique beauty and highlight that for the world to see. And to be honest I think there’s nothing more powerful than a woman who feels beautiful in her own skin.

No matter what form of love complications her clients may have, Brianna first establishes where their inability to achieve happiness stems from so that they may begin with most importantly repairing self-worth. Whether that be past traumas, personal frustrations, or unsuccessful work/life experiences, Brianna highlights the way her clients show up in non-romantic relationships because they can often reflect their limitations within their relationships in general. Examining her clients’ old belief systems allows Brianna to focus on any client’s possible wounds from childhood, inherited family dynamics, or fear surrounding vulnerability.

Once Brianna examines their past, she helps her clients make peace with old wounds and break free from any self-sabotaging toxic patterns, guiding them on how to release fear and create the right conditions for a higher frequency of love. Brianna’s passion stems from her own personal experiences and growth, continuously evolving her ability to intuitively heal and help clients enter a fulfilling relationship and their most aligned love life ever. By fusing modern therapies and energetic healing modalities, her clients can discover their authentic self and rewrite their futures to achieve and experience the kind of relationships & love that we all desire.

brianna colette image for use by 360 magazine

Boutique illustration by Heather Skovlund for 360 Magazine

Boutique Customer Service Tips

Customer Service Tips Every Boutique Retailer Should Try

By: Joseph Heller, small businesses expert and CEO of Supplied!

Supplied makes it easier for small boutique owners around the world to access high-quality, affordable wholesale boutique items, whether to stock their physical store or IG shop.

Do you remember the last time you had a truly fantastic customer service experience?

Maybe a cashier complimented your earrings, or maybe the person at the drive-thru unexpectedly threw an extra taco in for free. Or maybe you were just really vibin’ with the enthusiasm you could hear at the other end of the customer support line. Whatever it was, chances are it made you more excited to return and support that company with your business in the future.

Now… think back to the last time you had an awful customer service experience.

Was someone being unnecessarily difficult while you were trying to return a sweater, you’d bought a week ago? Or did someone leave you on hold for hours and hours? Or maybe someone just would NOT honor your coupon, even though you received it in an email yesterday?

Whatever that bad experience was… I’d be willing to bet it made you a whole lot less likely to go back anytime soon.

As Vince Lombardi famously said, “It takes months to find a customer and seconds to lose one.” One poor customer service experience could cause you to lose all of a valuable customer’s future business.

Offering better customer service skills often doesn’t cost a dime, but it can make a world of a difference for your profits. Studies show that acquiring a new customer can cost five times as much as retaining an existing customer. Plus, the success rate of marketing to a customer you already have is 60-70%, while it’s only 5-20% when marketing to a new customer. 

If you haven’t been making great customer service a major priority in your boutique lately, now is the time to change that. 

Read on to learn 25 powerful (but easy!) customer service tips every retailer should try implementing in their business.

(If you’ve hired someone else as the main customer service rep for your boutique business, send this article along to them as a reminder!)

Top 25 Customer Service Tips

Focus on the customer in front of you

As a boutique owner, you’ve constantly got about a zillion and one thing that need your time and attention. But when it’s a customer you’re dealing with, zero in on them and their needs. Nobody likes feeling unimportant – make sure you give them your undivided attention while they’re talking to you, whether it’s over the phone, in person, or in your site’s live chat.

Be empathetic

Chances are, you’ve been in the exact same situation your customer’s in right now – whether they’re trying to figure out what size shoe to purchase or they’re trying to initiate a return for something that didn’t turn out the way they’d hoped. Do your best to see the situation from their perspective. You’ll be able to provide a better customer experience if you’re in touch with their needs and emotions.

Make an extra effort

Work tirelessly to solve your customer’s problems. If a customer wants a certain size that’s out of stock, double-check your inventory, let them know when they can expect that item to come back, offer them alternatives, or give them a discount code for their trouble. Your customers will appreciate you going the extra mile for them.

Improve systems

Customer service isn’t just about making your customer feel valued while you’re speaking to them – it’s also about providing a great all-around customer experience. Do a quick audit of your website and make sure it’s user-friendly. Is it easy to check out? Browse new arrivals? Search for specific items? Purchase using the payment method they prefer? If not, set aside some time to make some adjustments.

Identify their needs

There might be all sorts of things you could be doing to provide a better customer experience that you don’t even realize yet. Put together a short survey to send out to your customers about the checkout process and their past customer service experiences. It’ll show you what’s going well and what you could improve.

Use their name

Simple, but effective. Whenever a customer reaches out to you, take note of their name and use it. It’ll give your communications a more personal touch. (Don’t forget to introduce yourself by name, too!) Bonus points if you remember other personal details about them for next time.

Smile

Yes, even if you’re not talking to the customer in person! Make an effort to be friendly and positive, even if you’re just sitting at your desk at home – you can totally hear a smile through the phone, and it makes a difference.

Be generous

If you could spend $5 to secure a customer who’s loyal to you for life… would you do it? Sometimes, that’s all it takes. When a customer reaches out to you, your priority is to make them happy – offering free shipping or accepting a late return can do just the trick. And that’s not just common sense – research shows that accepting someone’s generosity makes you feel indebted to them, which can translate to return business.

Don’t say “I don’t know”

Sure, you’re not gonna immediately have the answers to every single one of your customers’ questions… but it’s kinda your job to know. So, when you tell a customer “I don’t know,” what they hear is “I don’t care.” Not exactly the message you’d like to get across when you’re on the phone with a customer! Practice saying “Let me check on that for you” instead.

Celebrate birthdays

Acknowledging your customer’s birthdays is a surefire way to make them feel valued and appreciated. Ask your customers for your birthday as they sign up for your mailing list, then send them an email with a promo code for a free gift or a discount right before their special day.

Be clear about your policies

Your customers aren’t mind-readers – if you don’t let them know, they have no idea about how long shipping should take, where you ship to, or under what circumstances you accept returns. Be sure your shipping and returns policies are clearly stated on your website to avoid confusion. It’ll answer some questions before they’re ever even asked!

Honor your promises

Your customers need to know that they can trust your boutique to deliver the value it promises. Stick to the shipping and return policies you have listed on your website (unless you choose to go above and beyond them, of course!) Honor coupons and discount codes for as long as you said you would. Post any giveaway winners publicly in your stories. Trust is key!

Acknowledge frequent customers…

Let your return customers know how much you appreciate them! Whether you throw a quick handwritten thank-you note into their next order or you offer a discount code that’s good for their next purchase, it’ll definitely make them want to keep coming back.

But make sure new customers feel the love, too!

It’s a big leap to order from a company you’ve never purchased anything from before – make sure new customers feel super welcome. Acknowledge new customers by offering free shipping on their first order, sending a promo code when they sign up for your mailing list, or even sending a quick thank-you email for taking a chance on your shop.

Be transparent

Running a business is tough, and sometimes extenuating circumstances make it even tougher. Be open with your customers about the hurdles you’re currently going through, especially if it will affect shipping times or restock dates.

Sincerely apologize

We all make mistakes – especially when we’re doing huge, crazy difficult things like running a business. If you’ve made a mistake on a customer’s order, own your error, sincerely apologize, and do whatever it takes to make things right. It’s much more professional than shrugging off responsibility or blaming someone else. (Bonus points if you reach out and own up to it before the customer even notices!)

Make it easy to get in touch

Have you ever sent an email to a company’s customer service team… and then never heard anything back? Yeah, that’s the worst. Don’t be that company. Let your customers know the best way to reach you, whether it’s through Instagram DMs, email, or over the phone. If you want to go the extra mile, include a live chat feature on your website that’s available 24/7. (Also, word of advice: if you have a contact form on your website, make sure to check it every so often!)

Offer self-help customer service

If your customers can find their own answers to their questions, it makes their lives easier AND your life easier. Include a comprehensive FAQ page on your website that answers common questions about shipping, sales, returns, and more. For more complicated questions, you might want to write up an entire blog post to give your customers more information. Just be sure your customers still know that they can reach out to you with any questions they can’t find the answers to.

Plan for the holidays

Here’s a hot tip: over the holidays, things get BUSY. Even if you usually don’t have very many people blowing up your inbox about shipping questions, there’s a very good chance you will during the holidays. Make sure you’re prepared with multiple customer service reps helping respond to questions (if need be) and detailed holiday shipping info displayed on your website and social media pages.

Respond quickly

Make it a goal to respond to all customer emails within 48 hours whenever possible. No matter how busy you are, customers want to feel like their concerns and questions are a top priority. As for Instagram DMs, Facebook messages, and comments, try and get in a habit of responding to those right when you see them. (Your customers will like that and so will the algorithm!)

Hire the right people

If you’ve only recently opened your boutique business, you might be the only person your customers ever interact with. But as you grow and add more people to your team, make sure they’re people who are kind, friendly, and pleasant to interact with. Nobody’s perfect, but a positive attitude can make all the difference.

Be polite

Pretend you’re at the dinner table with your strict aunt – say lots of pleases and thank yous. Not only is it common courtesy, but it’s also good business. It’ll also help you still sound friendly and polite even when you’re communicating via messenger or text.

Set clear expectations

Sorry, but you’re not superwoman. When your customers approach you asking when they can buy an item you aren’t planning on restocking, or when they ask if you can make sure the package, they just ordered gets to them by tomorrow, sometimes you just can’t give them the answer they were hoping for. Be realistic in your responses and don’t make promises you can’t keep. Setting clear expectations is also helpful in responding to emails – sending an automated email letting a customer know when they can expect a response is also helpful, even if they were initially hoping for a reply right away.

Be human

There isn’t a robot at the other end of all of those incoming customer emails – it’s bright, bubbly, sparkly you! Don’t be afraid to infuse your communications with your genuine personality. Strike up a conversation with a customer on the phone, ask about their day, say “top of the morning to ya” instead of “hello” when you feel like it. It’ll help forge a relationship with your customers!

Offer suggestions

Have you ever asked a waiter what you should order, only for them to respond, “I love everything on the menu equally!” Yeah, that’s not helpful – don’t be like that guy. When your customers ask for your opinion, politely give it. You’re the real expert on the products you carry – use your insider knowledge to guide your customers to the right decision for them.

Create Your Free Wholesale Account Today

Joseph Heller
Joseph Heller, small businesses expert and CEO of Supplied!
CARTA Medallion image by Sarah Hernandez for 360 Magazine

TONKINSON FOUNDATION TO ENHANCE STUDENTS’ EXPERIENCE THROUGH NEW CARTA MEDALLION

By: Sarah Hernandez

Imagine learning musical techniques first-hand from a Grammy Award winner, or getting acting tips from a renowned Hollywood actor as part of the curriculum. Wouldn’t it be great, if while earning a degree, students had the opportunity to learn directly from the leading actors, musicians, designers or architects in the field? That’s exactly the kind of experience the College of Communication, Architecture + The Arts and the Tonkinson Foundation will provide students with its newly endowed CARTA Medallion program.

The medallion bridges the gap between prominent figures in the creative fields and CARTA students.  It seeks to enhance their experience by creating unique joint programming with recipients including, but not limited to, lectures, workshops, performances, exhibitions and masterclasses. The medallion was created to honor an exemplar multi-disciplinary expert, artist, communicator or designer whose work has made a significant contribution to society – while also giving them a platform to bestow their wisdom on future creators.

According to philanthropist and chairman of CARTA Dean’s Leadership Advisory Board, Rick Tonkinson, whose foundation is funding the endowment, the project is truly “visionary” as CARTA will further be recognized for its wide spectrum of nationally ranked areas of interest all housed together under one roof. “This recognition will not only enhance the college’s curriculum, but is a celebration of the awardee and CARTA itself.”

The pillars of what encompasses a medallion recipient include positive influence through impact to the local, national and international community; contribution to social awareness, mental health and/or mutual understanding of public issues; or bringing about positive change to communities, government entities and other societal structures.

“Mr. And Mrs. Tonkinson’s support of FIU CARTA over the years has made tremendous impacts in our students’ lives,” stated CARTA Dean Brian Schriner. “Their latest gift expands upon those efforts and further advances the primary goal of our 2025 strategic plan: students’ success.”

Each year, Schriner, along with CARTA donors and a committee of experts, will convene to nominate candidates. Once a candidate is confirmed and has accepted, programming will be designed around the awardee’s area(s) of expertise. Because each awardee will have a varied set of strengths and preferences, the programs will be built around their respective disciplines and communally agreed-upon preferences.  The endowment is similar to that of an artist in residence, encompassing visits with students, exhibitions/performances, masterclasses, etc. Endowments are permanent, which means that they last in perpetuity.

Programming will be closely coordinated with the recipient based on their specific expertise.  “We want to play to the strengths of the recipient to maximize the impact of the medallion,” explained CARTA senior director of development, Oliver Ionita.

This prestigious award will not only be a “celebration” of well-known creators for their accomplishments, but will foster accessibility to unique experiential learning opportunities for CARTA’s students.

The CARTA Dean’s office is currently accepting and reviewing nominations and expects to announce its first CARTA Medallion award recipient in early 2021.

 

 

Long distance Relationship illustration byRita Azar for 360 Magazine

What Are the 5 Love Languages? Discover Yours

Expressing Love in the 5 Languages

People in relationships have different ways of showing their affection. The way someone shows love is often a sign of the way they would like to receive it. For instance, someone who likes writing romantic messages often expects to get the same.

Most people in relationships don’t have the same language. Knowing your love language as well as that of your partner can have many benefits. It helps you to explain what you consider most important for meeting your emotional needs.

Also, by understanding your partner’s language, you are better able to satisfy them emotionally.

What Are the Five Love Languages and What Does Love Language Mean?

The idea of love languages can be traced to the works of Gary Chapman, a professional marriage counselor. Based on his anecdotal research, Chapman discovered there are 5 basic emotional love languages. These are the five different ways through which people communicate and understand affection.

The most important thing is to learn how you can speak the love language preferred by your spouse. This will enhance your communication and strengthen your relationship.

Now that we have considered the love language meaning, let us delve deeper into the issue.

Explaining the Five Love Languages

When two people understand how to show affection according to their partner’s love language, they stand a better chance of enjoying a happier and stronger relationship.

On the contrary, when partners allow each other’s love tank to run dry, misunderstandings are bound to occur. In this case, online therapy can help save your relationship.

Here are the five languages to help you unlock profound levels of love.

Quality Time

As a love language, quality time means that period during which a person receives undivided attention in a way likely to make the relationship stronger. In this sense, quality time relates to being together, not distracted by technology or other people.

Your entire focus should be on your partner.

People who prefer this language of love understand that time spent together is important in making a person feel special and loved. To show affection to them, you need to intentionally set aside some time just to be together with your spouse.

The main challenge is that thanks to technology, spending quality time with those we love is becoming more difficult. Even when we are close to each other, numerous distractions make us be easily carried to somewhere else within cyberspace.

Being nearby without connectedness can leave our partners feeling alone and empty.

Here are some tips on how to show affection using this language of love:

  • Make eye contact when engaged in a conversation
  • Make use of active listening skills
  • Keep technology away when having time together
  • Take time to enjoy each other’s company, focusing on quality
  • Plan something to enjoy together
  • Create a routine of small ways to enjoy each other’s company
  • Be present

Words of Affirmation

Another category in the five languages of love is words of affirmation. People who prefer this love language want to see through words or text that they are cherished. It will be even better if you tell about the reasons behind your affection, too.

For instance, you can leave random written notes of love or voice messages. You could also create time to talk to the person directly, using sincere words showing kindness and affirmation.

If words of affirmation are not your preferred way to receive love but it’s your partner’s preferred love language, follow these steps to keep their love tank full:

  • Be empathetic and encouraging during conversations, consistently sharing sentiments
  • Express your admiration using words
  • Leave notes and written reminders expressing your affection
  • Send texts regularly when not together
  • Create and share a custom playlist, reminding your partner of your feelings
  • Tell your partner how good they make you feel

Receiving Gifts

Of the 5 love languages in relationships, receiving gifts remains one of the most misunderstood. Often, and unfairly, people who speak this language are considered frivolous, materialistic, or shallow.

However, this is not always the case since what matters to these people is the thought and care that goes towards selecting the gift, rather than the price tag.

Such a person feels appreciated, understood, and loved thought presenting the gifts. So, don’t rush to purchase a fancy dress just because it comes with a hefty price tag. The truly valuable gift is not prized because of the cost, but rather because of what it symbolizes.

Therefore, the secret lies in choosing something that your partner will interpret as signifying your affection. Consider gifting something that your partner has been asking for or would find useful.

Acts of Service

When it comes to intimate relationships, the language of acts of service means doing things that you know your spouse will enjoy. This could be as simple as feeding the dog, filling up their gas, preparing dinner for them, or watering their plants.

Acts of service as a love language mean that you give up your time and put effort, which can be demanding. However, if it is what is needed to spice up your relationship, the returns will be worth it.

Consider anything that you can do, which will ease the burden of responsibility on your partner. You can also ask them for ideas for those things they would like you to do for them to make their life easier.

If you have determined that your spouse prefers acts of service, then there are tips that you can use to make them feel loved.

Here are some tips to get you started:

  • Focus on those small things and details like what the person likes. How much sugar is in their coffee? What are their favorite programs?
  • Consider those routine tasks that your partner doesn’t like doing and help them
  • Pay attention to those acts that can be easily accommodated in your schedule
  • Choose acts that work to your strengths

Physical Touch

Although sex is an important aspect of romantic relationships, physical touch as a love language goes way beyond it.

Given the physical nature of this language, many people assume that it’s only intended for the satisfaction of sexual desires. In truth, physical touch is more related to making your partner feel seen and safe.

This love language can include hugs, holding hands, or even a pat on the back from time to time. Cuddling up when watching a movie can be a great way to show affection to someone who likes physical touch.

Yes, for certain couples, physical touch may not be possible because of distance. Maybe your partner traveled on a business trip or to study abroad. Or, you’re practicing a long distance relationship because of the lockdown.

In such a case, video chats can help you to remain close. You can also share personal items or synchronized experiences.

Important Takeaways

Here, we have presented information to help you discover your love language. Knowing the differences can have a great impact on how you relate with your partner, enhancing empathy and attention.

However, some challenges in relationships may not be solved just by understanding your partner’s love language alone.

If you are having some emotional problems in the relationship, consider getting counseling help. As an example, you may consider starting therapy on Calmerry. It’s a teletherapy platform that offers affordable and convenient access to licensed therapists and the support you need.

Take care of your partner, yourself, and your relationships. Give love and feel loved!

Protecting a Kid’s Hearing

For America’s youth, hearing loss is a growing epidemic. “As many as 16% of teens (ages 12  to 19) have reported some hearing loss that could have been caused by loud noise,” according to the National Institute on Deafness and Other Communication Disorders.

The driving force of this growth is that 50% of teens and young adults age 12-35 are exposed to unsafe levels of sound from their personal music players. To put that in perspective, that amounts to roughly 1.1 billion teens and young adults worldwide that are listening to their music at unsafe sound levels.

Why does Puro Sound Labs care so much about Noise-Induced Hearing Loss (NIHL)?

In 2014 Puro Sound Labs founder, Dave Russell, learned that his youngest daughter, Niki, had developed Noise-Induced Hearing Loss (NIHL). The doctors told them the culprit was on her head every day…her headphones.

We’ve heard the problem.

After Niki’s diagnosis, Dave scoured the market, searching for headphones for all ages that would protect against this extremely preventable condition. He couldn’t find one brand of safe headphones that would sound good, look good and be durable enough for a kid’s lifestyle.

So, utilizing a background in the tech industry, Dave made some in 2014 – but not just any headphone – the Puro BT2200 Kids Bluetooth Headphones…the world’s only studio-grade Bluetooth headphone that puts the safety of kid’s ears first. Headquartered in sunny San Diego, California, Puro has dedicated their time and research in designing a product you, your family and your readers will love and enjoy for years to come. Puro’s mission is to protect kids against preventable Noise-Induced Hearing Loss without compromising style or sound…and have them enjoy it at the same time.

Over the past 4 years the BT2200 headphones have earned numerous awards and the highest praise for not only their protection, but also their sound quality. To make an even better kid’s headphone, Puro Sound Labs has recently launched their PuroQuiet Kid’s headphone with Active Noise Cancelling. ANC even further reduces background sounds in noisy environments. Puro has even made the PuroCalm earmuffs, for those times when listeners just want less sound overall.

Puro Sound Labs is now proud to partner with KultureCity, an organization that provides sensory-inclusive spaces and universal accessibility for children with disabilities.

For every pair of PuroCalm’s purchased, Puro Sound will donate a pair to the KultureCity Sensory Inclusive program, allowing individuals with autism and other sensory needs the ability to see and experience all the things the world has to offer without the sensory overload that often comes with the experience. Puro Sound Labs headphones are featured in all of KultureCity’s sensory initiatives, including at over 150 major sports arenas, zoos, schools and theaters, thus enabling autistic individuals a chance to cope with sensory sensitivities that so commonly interfere with their daily lives.

In addition, the partnership will feature a global social campaign and looks to join forces with celebrities, influencers and companies that are equally interesting in shifting  the autism conversation from awareness to acceptance…and provide safe listening devices from Puro Sound Labs to autistic children around the globe.  This first ever, large-scale campaign will represent a positive reflection of autism aimed at gaining acceptance and inclusion within the community at large.

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

Case Study Center

    • We’ve been working with the app store’s most popular free fitness app for a while now: Sweatcoin. Here’s our case study with how we worked with them to monetize and engage their most active users.
  • Here’s another case study about a lifestyle app that’s all about beauty and selfies. You wouldn’t believe how many people love this app.

 

 

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USC Annenberg launches Center for Third Space Thinking

The Center for Third Space Thinking, a new, innovative center dedicated to equipping businesses and nonprofit organizations with the essential soft skills needed to thrive in a communication-at-the-center world, has been established and will be based at the USC Annenberg School for Communication and Journalism. The former dean of the Annenberg School, Ernest J. Wilson lll, founded the center, and the Annenberg Foundation has provided a $1.5 million launch grant to open it.

To meet the challenges and seize the opportunities of today’s complex and digitally disrupted business environment, the Center for Third Space Thinking is helping people and organizations solve complex problems through a new communications-driven methodology. The new methodology, built around the five core competencies of adaptability, cultural competency, empathy, intellectual curiosity and 360-degree thinking to approach problems from multiple perspectives, will be applied to the center’s work in three areas — leadership development, education and community engagement.

Wilson says the new center should become the go-to resource for anyone interested in using soft skills to improve individual and organizational performance in a period of high-velocity and widespread change.

“We are creating a novel third space that relies on communication-centric strategic thinking and its critical soft skills that are in such high demand, but seriously under supplied in the market. We’re going to fix that,” Wilson said.

The Annenberg Foundation grant will help launch the center’s educational leadership and community empowerment programs and share the center’s knowledge with diverse, underserved communities to improve their access to soft skills development.

“We support this powerful vision for educating a cadre of Third Space Thinkers,” said Wallis Annenberg, USC trustee and chairman of the board, president and CEO of the Annenberg Foundation. “We believe soft skills are imperative in our quickly changing world and are excited to support the center’s leadership programs.”

“We are grateful to the Annenberg Foundation for providing the Center for Third Space Thinking with the funding we need to launch our important work,” said Shellee Smith, the center’s executive director. “With this first grant, we now have the ability to transform people and organizations with a new, fresh, communications approach to strategic thinking and problem solving.  We will be looking for partnerships and further resources to be able to serve the maximum amount of people in order to have a deep and wide impact.”

The center hosted its first two-day leadership development Boot Camp for high-potential executives on the USC campus on October 5 and 6. A total of 25 executives from a diverse set of organizations, including Google, IBM, Western Union, United Airlines, AECOM, Southern California Edison, Quest Diagnostics and the Annenberg Foundation attended the highly immersive Boot Camp that helped the participants gain critical soft skills and become more effective problem solvers. The center’s next Boot Camp is scheduled for April 4-6, 2018.

Arin Ray Enlist Dram for His New Single Communication

Interscope Records recording artist Arin Ray releases his second single, “Communication,” which is now available at all digital retailers. The Cincinnati crooner nabs platinum hit-maker DRAM for his new record about love. “Communication” finds newcomer Arin Ray singing over a pop-leaning R&B beat courtesy of producer Childish Major (Future/J. Cole.). The message which strings together his list of promises to his new lover is tightly held together by soothing guitar baselines and drumkits. The singer/songwriter pens, “I know better than to cheat / you deserve the best from me.”

The Midwest-born singer released his YG assisted track “We Ain’t Homies,” in December and joined H.E.R on The Lights On tour. The upcoming album has recruited some heavy hitting producers such as Terrace Martin (Kendrick Lamar), Nez and Rio (A$AP Rocky/ScHoolboy Q). Last year proved to be a promising year for the young talent who shows no signs of stopping anytime soon. You can catch Arin Ray performing Valentine’s Day in Los Angeles with Victoria Monet.

About

Ray was born with music in his blood. His father was the drummer for early ‘90s new jack swing groups New Edition, Bell Biv DeVoe, and the Babyface-fronted After 7, and his aunt sang background vocals for Marvin Gaye. A week after graduating high school, Ray moved to Los Angeles, where he hooked up with production team the Underdogs, who invited him to work in their studio. Over the course of the next few years, Ray racked up writing credits on songs for Chris Brown, Nicki Minaj, Rick Ross, John Legend, Jason Derulo, and K. Michelle while gearing up to make his own music.

Arin Ray “Communication” eSingle

Link: http://smarturl.it/CommunicationArinRay

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Photo Cred: Nikko Lamere