Posts tagged with "Bloomberg"

Mina Tocalini, 360 Magazine, COVID-19

New COVID-19 Strain In Southeast Asia

By Eamonn Burke

A mutation of the COVID-19 virus called D614G has been discovered in Southeast Asia, mostly in Malaysia and the Philippines but also in China. The outbreak can be traced back to a man who did not quarantine after his trip from India, causing a 45-case outbreak in Malaysia. The man has since been fined and sentenced to five months in prison. D614G is the leading strain in the United States and Europe, after being discovered in Chicago in June. Now the mutation is quickly spreading across Asia and the entire world.

The mutation is estimated to be up to 10 times more infectious, but “We still don’t have enough solid evidence to say that that will happen,” says Phillipines’ Health Undersecretary Maria Rosario Verviers. A study from Johns Hopkins points to evidence showing that the new virus is not more deadly than the previous strain. Benjamin Cowling of University of Hong Kong agreed: “(D614G) might be a little bit more contagious. We haven’t yet got enough evidence to evaluate that.” A Cell Press paper also corroborates this, saying that the strain will most likely not impact vaccine development. However, Malaysia’s Director-General of Health, Noor Hisham, warns that this may mean that vaccine studies may be incomplete without accounting for the new strain.

A mutating virus is far from an exceptional thing, because it is how they can continue to spread. In fact, the genome of the coronavirus changes about 2 times a month, according to Science Magazine. Some of them help the virus reproduce, others damage it, and some are neutral. These changes can be just a single letter in the genetic code, but it can make the virus much more transmissible. Dr Thushan de Silva, at the University of Sheffield, says that there is not enough evidence to say whether the D614G mutation helps or harms the virus, but he knows that it is not neutral.

This comes as the FDA has just granted emergency authorization for COVID-19 spit tests, which will make testing much easier and much wider spread. The SalivaDirect test, developed at Yale University, will expedite testing by eliminating a time consuming step in the process.

Meanwhile, the United States passes 170,000 deaths from the virus, with infections of children rising as they return to school. New information from the CDC says that rates of COVID-19 in children are increasing. While they make up only 7% of cases in the country, they are responsible for over 20% of them. In addition to this, and in contrast to previous beliefs, “Recent evidence suggests that children likely have the same or higher viral loads in their nasopharynx compared with adults and that children can spread the virus effectively in households and camp settings.”

Data to reinforce this claim can be found in the rising cases among children at schools that have already reopened, including 7,000 in Alabama. Many schools have debated or committed to reversing course and going online. These rising cases correlating with schools reopening “may explain the low incidence in children compared with adults,” says the CDC, suggesting that children’s perceived resistance to transmitting the virus may have been partly a result of simply staying inside – a sobering reminder of the ever changing narrative of COVID-19.

Covid and health illustration

Oxford Vaccine Shows Promising Signs

By Eamonn Burke

A vaccine developed by The University of Oxford in the UK and major pharmaceutical company AstraZeneca has shown early signs of being a potential success. According to data posted today in The Lancet medical journal, a strong immune response was invoked by early testing of the vaccine in a large human trial of over 1,000 participants.

The vaccine, named ChAdOx1 nCoV-19, produced higher levels of antibodies and T-cells that fight the virus, according to the data. In other words, “We’re stimulating both arms of the immune system,” says Oxford’s head of the Jenner Institute Adrian Hill.

By no means does this data guarantee an effective vaccine, but human testing is a major step in the right direction, especially one with positive results. Another good sign is the lack of serious side effects, with most volunteers only reporting fatigue, headache, and soreness at the injection site. Big questions that remain, however, are how the body will react once infected, and if someone can get infected again.

AstraZenaca has received support from the U.S., pledging $1.2 billion dollars to vaccine work, and from the U.K., who has made a deal for 90 million doses of it. It is one of over 100 being developed globally, with 23 in the human trial phase. One of them is Moderna’s, which also showed promising signs in data last week and is set to start a Phase 3 of development on July 27.

Who Will Win The Grammys

In light of the music industry gathering Sunday for the 61st annual Grammy Awards, a new Morning Consult/The Hollywood Reporter survey reveals Americans expect film soundtracks to win big at this year’s ceremony.

The survey, conducted among 2,000 U.S. adults, asked consumers who they think should win some of the most popular categories, including Best New Artist and Best Rap Song.

INTERACTIVE REPORT

Key Highlights:

Americans expect Kendrick Lamar, Lady Gaga to win big at the Grammys: Respondents could play each nominated song, or each nominated album or artist’s most popular song, before voting in the poll. Americans were most likely to predict Kendrick Lamar and Lady Gaga as winners in the album, record, and song of the year categories. Full list:

  • Album Of The Year: Various Artists (Kendrick Lamar) ‘Black Panther: The Album’
  • Record Of The Year: Lady Gaga & Bradley Cooper ‘Shallow’
  • Song of The Year: Lady Gaga & Bradley Cooper ‘Shallow’
  • Best New Artist: Luke Combs
  • Best Rap Song: Drake ‘God’s Plan,’
  • Best R&B Song: Toni Braxton ‘Long As I Live’
  • Best Rock Song: Greta Van Fleet ‘Black Smoke Rising’
  • Best Country Song: Blake Shelton ‘I Lived It’

Meanwhile, younger consumers think differently: Young adults (18-29) were more likely to predict Cardi B and Childish Gambino as winners in the major categories. Full list:

  • Album Of The Year: Cardi B ‘Invasion of Privacy’
  • Record Of The Year: Cardi B ‘I Like It’
  • Song Of The Year: Childish Gambino ‘This Is America’
  • Best New Artist: Dua Lipa
  • Best Rap Song: Drake ‘God’s Plan’
  • Best R&B Song: Ella Mai ‘Boo’d Up’
  • Best Rock Song: Twenty One Pilots ‘Jumpsuit’
  • Best Country Song: Dan + Shay ‘Tequila’

Media contact: T. Anthony Patterson, anthony@morningconsult.com, 347-422-3105

Methodology

This poll was conducted from Dec. 7-9, 2018 among a national sample of 2,201 U.S. adults. The interviews were conducted online and the data were weighted to approximate a target sample based on age, race/ethnicity, gender, educational attainment, and region. Results from the survey have a margin of error of +/- 2 percentage points.

About Morning Consult

Named one of the fastest growing technology companies in North America by Deloitte, Morning Consult is revolutionizing ways to collect, organize, and share survey research data to transform how global leaders in business and government make decisions.

Morning Consult provides research, news, and brand-tracking technology for over 200 of the world’s biggest companies and industry associations. Additionally, Morning Consult conducts regular surveys for major media organizations including POLITICO, The Hollywood Reporter, Bloomberg, and The New York Times.

Grand Dame Hotel Opening

WORLD’S MOST NORTHERLY “GRAND DAME”  HOTEL SET TO RELAUNCH APRIL 1

WEILL TO HANDLE PR FOR NORWAY’S BRITANNIA HOTEL TRONDHEIM

First opened in 1870 to welcome aristocratic Britons in search of the world’s best salmon fishing, Trondheim’s Britannia Hotel will reopen on April 1 after a multi-year $160 million renovation. The fjord city of Trondheim, located just 60 miles south of the Arctic Circle, is Norway’s third-largest city, home to 200,000.

Britannia Hotel is a striking domed white building that has been the world’s most northerly luxurious “palace” hotel for 150 years. It has welcomed distinguished guests from presidents to Nobel Prize winners, to Queen Elizabeth II and the Duke of Edinburgh, to Beyoncé and Jay-Z.

The rebirth of the Britannia is the brainchild of Norwegian financier, Odd Reitan, who was born in Trondheim in 1951 and who, at age 14, developed the dream of owning the hotel. He features prominently in the Forbes and Bloomberg lists of global billionaires.

“We are thrilled to have been asked to represent this extraordinary hotel,” says Geoffrey Weill, “adding it to our inventory of some of the world’s most spectacular privately owned ‘grand hotels.'”

A member of Leading Hotels of the World, the Britannia will offer 246 rooms and 11 suites, six restaurants and bars – including its original Palm Court, a spa, gym and indoor swimming pool. The hotel will offer guests the latest technology, sound-proofing, TV’s concealed within mirrors, as well as amenities and lighting that are easily understood and operated.

The Britannia will be a celebration of cutting-edge Norwegian and Scandinavian design and artworks. Beds are by the celebrated Swedish handmade bedmaker, Hästens. Bathrooms are a feast of Carrara marble.

At the heart of the Britannia will be the glass-domed Palm Court, first unveiled in 1918 and long Trondheim’s meeting place for socialites, artists, musicians and intellectuals. The reborn Palm Court will host breakfast, lunch, brunch, afternoon tea and dinner – offering creative Scandinavian fare.

The Britannia’s culinary arts are overseen by Christopher Davidsen, born in the Norwegian city of Stavanger in 1983 and Silver medal winner of the cherished Bocuse d’Or in 2017. Davidsen’s prime focus will be the elegant Speilsalen, his first signature restaurant. The Brasserie Britannia will be classic French, inspired by Paris and Lyon and by New York’s Balthazar. The Jonathan Grill is a casual restaurant specializing in Japanese, Korean and Norwegian specialties. The marble and crystal Britannia Bar is expected to become overnight Trondheim’s chicest cocktail bar and lounge.

The Vinbaren wine bar – with its 8,000-bottle cellar – will provide a lounge, tasting room and bar offering tapas, charcuterie and cheeses.

The Britannia Spa & Fitness features a large indoor pool, several saunas, five treatment rooms and personal trainers. The hotel will also offer state-of-the-art conference and ballroom facilities.

To learn more about Geoffrey Weill Associates’ complete list of clients, visit: www.geoffreyweill.com.

4 Reasons Electric Cars Will Become Mainstream

As automakers try to plug into consumers’ future needs, electric cars are stirring boardroom curiosity – but not a lot of sales.

Some car manufacturers are banking on a different story in the future, though.

Electric cars comprise less than 1 percent of U.S. auto sales, yet some major automakers are planning to manufacture many more electric models in the near future. According to an article on Bloomberg.com, General Motors plans to roll out 20 models by 2023 and

Toyota 10 by early in the next decade. Researcher LMC Automotive predicts 75 electric models will be produced in the U.S. over the next five years.

“The 21st century will see the return of electric cars, as we are witnessing with Tesla, Porsche, GM, Ford, and others,” says Ted Annis, manager and co-founder of Transducing Energy Devices, LLC (www.tedmagnetics.com) in Ann Arbor, Mich. “Environmental, economical and market factors will meet to make the electric car prominent in the American culture.”

LMC forecasts gasoline-powered engines will still make up about 85 percent of U.S. new car sales in 2025, but that electric cars’ market share will continue to accelerate. Bloomsberg New Energy Finance’s Electric Vehicle Outlook 2017 projects electric cars will comprise over 50 percent in sales of new light-duty vehicles by 2035.

Annis gives four advantages of an electric car that will increase its popularity:

• Fuel cost savings. Electric cars are entirely charged by the electricity you provide, meaning you don’t need to buy any gas ever again. An average American spends $2,000 to $4,000 on gas each year. “From the gas standpoint alone, the electric car makes a lot of sense,” Annis says. “Keeping these cars charged isn’t free, but overall the electric car is far cheaper in operating costs.”

• Environmentally-friendly. Cars and trucks are responsible for roughly 24 percent of U.S. greenhouse gas pollution, according to Scientific American. With no emissions, electric cars are eco-friendly as they run on electrically powered engines. “The growing popularity of these cars is partly an outgrowth of our global environmental concerns,” Annis says. “You’ll be contributing to a green climate. And some manufacturers will offer incentives through the government for going green.”

• Low maintenance. No more oil changes, spark-plug replacements, or the many repair possibilities associated with an internal combustion engine and transmission. The electric car motor has far fewer moving parts. Brakes on electric cars receive less wear and tear. “Expensive engine work is a thing of past,” Annis says.

• Quiet. Engines of gasoline- and diesel-powered vehicles contribute to noise pollution, which is harmful to health. A study published by the National Institute of Environmental Health Sciences (NIEHS) reported that nearly 100 million Americans had annual exposures to traffic noise that were high enough to be harmful. Electric vehicles are extremely quiet.

“The advantages are many,” Annis says.

“Technology tailored to a changing consumer base is steadily making improvements in electric cars, and in the next decade the roads will be filled with them.”

2018 RANGE ROVER VELAR

LAND ROVER LAUNCHES NEW MARKETING CAMPAIGN TO CELEBRATE THE ARRIVAL OF THE ALL-NEW RANGE ROVER VELAR IN NORTH AMERICA



– Positioned between the Range Rover Evoque and Range Rover Sport, Range Rover Velar delivers new levels of refinement, elegance and technology to its segment
– New 30 second spot ‘Respect’ highlights the vehicle’s compelling design and unrivaled capability and can be viewed here
– Campaign includes a number of strategic lifestyle media partnerships with Condé Nast, Wall Street Journal, Cool Hunting and Robb Report
– Range Rover Velar to be integrated into the 18th annual New Yorker Festival, October 6–8 with a range of digital and on-site activations  
– Range Rover Velar is on sale now in U.S. retailers; priced from $49,900(1)

 
Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance and technology to the segment.

 
The marketing campaign features strategic media partnerships with The Wall Street Journal, Cool Hunting and Robb Report, which aligns with the Range Rover Velar vehicle’s target audience’s passion points, such as technology, design, style and business. In addition, Land Rover has partnered with Condé Nast for an integrated partnership that will forge an authentic connection between the Range Rover Velar and the publisher’s audience. Architectural Digest, GQ, WIRED and Vogue will create custom content highlighting the Range Rover Velar and the design trends that influenced the vehicle.

 
As part of the Condé Nast partnership, the Range Rover Velar will also be integrated into the 18th annual New Yorker Festival, October 6–8. The Range Rover Velar will be on display throughout the festival weekend at the Land Rover Theatre at SIR Stage37 and incorporated into video content which will be shared across The New Yorker digital channels.

 
“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “The Range Rover Velar brings a new dimension of modernity, elegance and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”

 
Already live on YouTube, the 30-second Range Rover Velar TVC will broadcast on major networks including Bloomberg, AMC, ESPN, Food Network and NFL Network, from mid-September. Both the 30-second TVC and a 60-second cut will air on Hulu as full episode player advertisements coinciding with fall season premieres.

 
Additional elements aim to bring mass reach to the campaign, including a placement on the CHASE Times Square Digital Board and mobile ad placements through Verve, a technology that uses first party location data to precisely target custom audiences.

 
Available now in the U.S. priced from $49,9001, the new 2018 Range Rover Velar delivers new levels of refinement, elegance and technology to the mid-size SUV segment, filling the white space between the Range Rover Evoque and Range Rover Sport. For more information about the Range Rover Velar, visit http://media.landrover.com/en-us.

 

 

 
(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Listed $49,990 base MSRP applies to 2018 Range Rover Velar model. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.

 
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About Land Rover


Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today’s Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

 

 
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.


 

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

 

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.