“Rence is in his own lane, defying the stigma that an artist has to be bound by any one genre.” – FLAUNT
“In a way that few artists can, Rence has redefined his sound with every new release.” – ONES TO WATCH
“Rence is one of the most promising vocalists in the music industry right now.” – LYRICAL LEMONADE
Hopeful and romantic on the surface, the breakout star’s latest release is actually a breakup song, even if not immediately apparent in the lyrics. “I love when you howl at the moon, I wanna lay here watching you,” the 23-year-old coos over dreamy guitars. “Til I’m howling too, like AWOOO!”
“I actually wrote it as a bookend to a relationship,” Rence says. “But it turned into a love song even as a goodbye.” Somber but full of life and color, “AWOOO!” became about the realization that even true love can fade. It covers the kind of complex emotional territory that Rence has tread since bursting onto the pop music scene while still studying at NYU.
“AWOOO!” follows the exuberant anthem “Endless,” which was released at the top of 2021 and showcases his trademark vulnerability and emotional nuance. With more new music on the horizon, he continues to create a kaleidoscopic pop sound, while experimenting with everything from electro to hip hop.
Over the last few years, Rence has established himself as one of pop’s most unguarded young stars. When he isn’t crafting transparently emotional singles like “Strawberry Blonde” and “Type 2,” he’s lifting the veil on his artistic process in a series of TikTok videos. At the same time, the artist/producer has also stayed busy with collaborations, recording music with Sarah Barrios, Alex Port, Chloe Lilac and Johan Lenox. Since debuting, Rence has amassed more than 50 million cumulative streams and continues to expand his fan base with each release. “AWOOO!” further builds out the emotional complexity and intricate instrumentals at the core of his songs, reminding listeners that there are poignant messages behind every infectious melody.
Sharing real life snapshots in song, Rence magnifies his personal perspective through a genre-less palette, bordering pop, alternative, electro, indie and hip-hop all at once, yet never dipping into one for too long. He first introduced himself on the breakthrough independent project, Pink, featuring standout single “Baby Blue.” In 2019, after signing to Epic Records, he followed with the release of “Expensive” [feat. Noah Cyrus] and his major label debut EP, FALL 2019. Over the last year, his consistent output continued with the bold and buzz-y “hate u, btw,” “Type 2,” “Tears in December,” “Sometimes Things Just Fall Apart,” “Strawberry Blonde” and “Endless.” With over 50 million streams and counting, Rence has received acclaim from the likes of Pigeons and Planes (who named him “Best New Artist” Dec 2019), The FADER, Lyrical Lemonade, Nylon, Billboard, V Magazine, Paper, i-D, Wonderland, Flaunt and Zane Lowe.