The Harley-Davidson Museum Reopens March 5!
Make plans to visit.
With a new exhibit and new ways to explore – including the all-new Annual Pass – the Harley-Davidson Museum is looking forward to welcoming guests safely back to campus, beginning Friday, March 5th.
“Our team has been eager to welcome our friends and neighbors – safely – back to our campus,” said Bill Davidson, Vice President of the Harley-Davidson Museum. “With robust health and safety plans in place, we’re confident our guests can comfortably enjoy a visit to our new exhibit, “Off-Road Harley-Davidson,” a bite at MOTOR® Bar & Restaurant or a visit to The Shop for great gifts and collectibles. Together, with our partners across the city, we have been diligently working to make sure we do our part to keep Milwaukee moving in the right direction.”
This is the first step of phased reopening, and City of Milwaukee health officials have approved safety plans for the H-D Museum. Reinforced protocols to support healthy and safe environments for visitors and staff include enhanced cleaning procedures, hand sanitizing stations and online ticketing to ensure social distancing and limiting of capacity levels. Staff and visitors will be required to wear face coverings at all times. Learn more about protocols to support healthy and safe environments.
“Off-Road Harley-Davidson” (open now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.
“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (open now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”
PROGRAMMING / EVENTS
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP options to fit your lifestyle. Just some of the perks of the new Annual Pass include: admission discounts, Virtual Gallery Talks, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more.
Plus, if you purchase an Annual Pass in 2021, those passholder perks can be enjoyed all of 2021 and 2022. Visit H-D Museum.com to see complete ticket details for exclusions and other terms and conditions.
Virtual Gallery Talks
Thursdays (March 4, 11, 18 and 25, 7 p.m.)
The Harley-Davidson Museum is pleased to introduce a new offering to its menu of unique experiences: Virtual Gallery Talks are ideal for those who are hoping to take a deep dive into Harley-Davidson history.
Each Gallery Talk topic covers an integral chapter in Harley-Davidson’s story. Get an up-close view of artifacts, check out historical footage pulled from our massive archives collection and connect with our team of H-D experts who will host a Q&A during each session. While the H-D Museum opens its doors to visitors from all over the globe, these Virtual Gallery Talks provide another way to bring adventure into your home.
Featured Exhibit: “Building A Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (Thursday, March 4, 7 p.m.)
Featured Gallery: A 4,000-mile Motorcycle Trip by Sea: The Tsunami Bike (Thursday, March 11, 7 p.m.)
Un-Gallery Talk: It’s in the Bricks – How the Harley-Davidson Museum Came to Be (Thursday, March 18, 7 p.m.)
Featured Gallery: The Eagle Soars Alone (Thursday, March 25, 7 p.m.)
RETAIL SALE (March 19 – 21, 10 a.m. – 5 p.m.)
It’s time to think spring! Head down to The Garage to update your style or closet in time for Spring with savings on Harley-Davidson® MotorClothes® merchandise and select official licensed products at up to 70 percent off.
Engines 101 (Saturdays and Sundays, 11:30 a.m. and 1:30 p.m.)
Study the heart of Harley-Davidson motorcycles: the engine! Join us for a classroom experience covering the gritty details of how Harley-Davidson engines roar to life. No mechanical skills necessary! Leave with an exclusive Engines 101 pin, a $5 coupon for The Shop and a newfound knowledge of how Harley-Davidson engines are created.
AYCE Fish Fry at MOTOR® BAR & RESTAURANT (Fridays, 11 a.m. – 5 p.m.)
Thank cod it’s Fryday at MOTOR during Lent. Guests can enjoy all-you-can-eat beer-battered and golden fried cod, served alongside crispy french fries, jicama slaw, corn bread muffin and tartar sauce for just $15.95.
About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.