Posts tagged with "Bugatti"

bugatti images by Krishan Parmer for use by 360 Magazine

HR Owen London Delivers Three Bugatti Supercars

H.R. Owen Bugatti London gathers three Chiron Super Sport 300+ – 10% of the total production – before they’re delivered to customers

H.R. Owen Bugatti London is delivering three Chiron Super Sport 300+ models to its customers in January, representing 10% of the total limited production run.

The Chiron Super Sport 300+ was first revealed to the world in 2019 when it became the first car from a production manufacturer to break the 300mph barrier, recording a world record speed of 304.773mph, with Official Bugatti Test Pilot Andy Wallace behind the wheel. It was announced shortly after that just 30 examples of the Chiron Super Sport 300+ would be handcrafted and delivered to customers worldwide. 

In order to achieve its world-record speed, the Chiron Super Sport 300+ received a number of meticulously engineered upgrades. Most obviously, its streamlined bodywork was redesigned to include a ‘longtail’, which helped maintain a smooth flow of air over the car to maintain stability at high speeds. The new shape, and a set of vertical exhaust pipes, allowed for a diffusor 32% larger, helping to further increase downforce. 

The legendary 8.0-litre W16 engine was upgraded with reinforced pistons, larger turbochargers and an oil pump capable of operating at higher pressures, to deliver a total of 1,600PS – exactly 100PS more than Chiron. 

The Chiron Super Sport 300+ is marked out by its unique paintwork. Compared with Super Sport, which shares a longtail body, the Super Sport 300+ is finished in black carbon fibre, complemented by a Jet Orange racing stripe running through the center of the car. Carbon continues to flow through into the car’s engine cover, and even the windscreen wiper.

Additional flourishes complete the 300+’s design, including a Bugatti “Macaron” logo made of genuine silver and black enamel, and strong magnesium alloy wheels finished in a bespoke colour named “Nocturne”.

The sold-out Chiron Super Sport 300+ vehicles are being built at Bugatti’s headquarters in Molsheim, France, each starting at a net price of 3.5 million euros.

H.R. Owen is the UK’s leading luxury motor dealer group, representing some of the world’s most sought-after brands including Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Puritalia, Rimac and Radford. 

About H.R. Owen 

H.R. Owen is Britain’s leading luxury motor dealer group, dealing with some of the world’s most sought-after premium car brands – Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Rimac and Puritalia. 

The H.R. Owen Group not only operates in sales and service of premium luxury cars, but it also offers a number of related divisions across all brands including its Insurance Services. 

The H.R. Owen flagship dealership, Jack Barclay, has been operating in Mayfair since 1927 and although traditionally just a London-based business, the company now has locations in five counties in addition to their six London showrooms – Cheltenham (Gloucestershire), Pangbourne (Berkshire), Byfleet (Surrey), St. Albans (Hertfordshire) as well as Stockport (Greater Manchester).

Bugatti Electric Scooter via Extension PR for use by 360 Magazine

Bugatti × Bytech

Bugatti has partnered with industry-leading Bytech International to create a new scooter that was revealed for the first time at the CES 2022 expo held at the Las Vegas Convention Center on January 5, alongside prominent technology companies from around the world. “Bugatti is at the pinnacle of automotive excellence,” said Wiebke Stahl, Managing Director at Bugatti International. “Partnering with a company such as Bytech gives us an opportunity to expand our reach in the electric mobility space with an experienced partner and a product that can be enjoyed by consumers around the world.” 

Fabricated with the everyday consumer in mind, the electric scooter features a unique aerodynamic yet functional folding design that is available in three colors: Agile Blue, Silver, and Black. Weighing only 35lbs, the scooter is constructed with a magnesium alloy frame that allows for easy transport and has a large LED screen that displays speed, mode, battery life, and headlights. The electric scooter boasts a 700w motor capable of traversing any type of terrain with a 15° incline, 9″ run-flat tires, three speeds with cruise control, and a 36v/10ah battery with a range of approximately 22 miles, as well as over-heating, short circuit, over-current and overcharge protection. The battery is portable, easily removable, and uses a standard wall outlet to charge, only takes four hours.

Recognizing safety as a first and foremost concern, the electric scooter is equipped with cutting-edge technologies to ensure driver protection. For those purposes, this scooter features unique lighting functions. Its dual-turn signals are located on the ergonomic handle grips, as well as above the rear mudguard. Additionally, there are illuminated base lights on the sides of the deck, and a back “EB” monogram projection logo for enhanced artistry, style, and performance. The scooter also features a dual-braking system, a front left-hand brake lever, and a rear E-ABS electronic brake for added security and comfort.

“We are excited to partner with such an amazing brand that represents luxury and top quality in a growing industry yearning for enhanced design, while also incorporating the evolving needs of its customers,” said Eli Mizrahi, Executive Vice President at Bytech International. “By joining forces, we are able to expand our consumer base, which began with the debut of our new scooter at CES.”

The superior style, extra power, and performance of the scooter are designed to make it an alternative and comfortable mode of transportation for both work and play. The scooter has a weight capacity of up to 242lbs and a top speed of 18.5mph. Owners can enjoy three settings: Economy mode (9mph), City mode (12.5mph), and Sport mode (18.5mph).

Bugatti Rimac Illustration by Reb Czukoski for use by 360 Magazine

Bugatti × Rimac Partnership

Rimac Automobili officially joins forces with Bugatti Automobiles under the recently announced, Bugatti Rimac d.o.o. The new company sees two motor vehicle powerhouses generate an exciting movement in the automotive and technology industries, originally initiated and strongly supported by the sports car manufacturer Porsche AG.

Rimac’s short but rich 10-year history from garage start-up by one man, Mate Rimac, took a big leap forward to begin official operating under Bugatti Rimac as of November 1st.

The Rimac Group is the major shareholder in Bugatti Rimac with a 55% stake. Mate Rimac will retain his shareholding in Rimac Group at 35%, with Porsche at 22%, Hyundai Motor Group doing the same at 11%, and other investors making up 32%. The development, production, and supply of battery systems, drivetrains, and other EV components that Rimac is known for and trusted by, will be separated into a new entity, Rimac Technology, that is 100% owned by the Rimac Group.

Bugatti Rimac has the unique combination of two automotive and technological trailblazers. Rimac’s distinctive agility, technical expertise, and relentless innovation in the EV sphere, along with Bugatti’s 110-year heritage of design and engineering of some of the world’s most iconic hypercars, are now combined in the leading hypercar company. Porsche plays a strong role in the joint company as a strategic partner. Along with two managers, the Stuttgart based sports car manufacturer appointed two Supervisory Board members, Oliver Blume and Lutz Meschke.

Mate Rimac’s leadership and strategic direction that has allowed Rimac to become an industry frontrunner means he is exceptionally skilled to lead the company as Chief Executive Officer. As CEO of Rimac Group, he runs both Bugatti Rimac and the new division, Rimac Technology.

Bugatti Rimac’s global headquarters is situated at Rimac’s current base on the outskirts of Zagreb, Croatia, but in time will transition to the recently announced €200M and 200.000m2 Rimac Campus, also serving as the home of Rimac Technology. With construction having now begun, joint research and development of future Rimac Automobili and Bugatti hypercars will ultimately take place there, with projected opening in 2023.

High-tech innovation forms the basis of the state-of-the-art facility, with the capacity to host 2,500 curiosity-driven people and a hive of groundbreaking developments. Bugatti Rimac operates with 435 employees as part of the new company, 300 of headquartered in Zagreb and 135 in Molsheim, France. In addition,180 people at Bugatti Engineering’s location in Wolfsburg, Germany, are supporting the new company. Rimac Technology consists of over 900 employees whilst the Rimac Group tackles over 1,300 employees across its various locations.

Bugatti Rimac’s new Board of Management has determined Christophe Piochon as Chief Operating Officer. He formerly held the position of Director General at Bugatti Automobiles and guarantees the continuation of the manufactory with its worldwide outstanding quality. Larissa Fleischer became Chief Financial Officer, previously being the head of controlling at Porsche in the areas of digitalization and the development of new business models. Lastly, Emilio Scervo is named Chief Technology Officer, having held the same title before at Rimac Automobili.

Rimac Automobili and Bugatti Automobiles will each continue to operate as separate brands and manufacturers, retaining their individual production facilities respectively, as well as the distribution channels. Rimac Technology will continue to innovate, developing vehicle systems and technologies for many global OEMs.

Commenting on the first day of Bugatti Rimac operations, CEO Mate Rimac says, “I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies.”

He also claims that “[it’s] difficult to find a better match than Rimac and Bugatti. What each party brings to the table in terms of technical expertise, know-how and automotive history makes for an electrifying recipe. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftsmanship. Stay tuned for some truly extraordinary projects in the future.”

“I am convinced that we have found the right mix of experience and know-how, innovative strength and team spirit for the management,” says Lutz Meschke, Deputy Chairman of the Executive Board and member of the board for Finance and IT at Porsche AG. “That’s why I’m very optimistic and because the project is very close to my heart, I will continue to accompany it closely and passionately in the future.”

Oliver Blume, Chairman of the Board of Management at Porsche, named this merger as “the perfect solution” for everyone involved, “Together, we are creating a high-performance automotive company. We have succeeded in positioning the traditional Bugatti brand with its charisma for the future in a way that creates value. Bugatti embodies fascination and passion, and Rimac has great innovative strength and tech expertise.”

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

WInkellman via Extension PR for use by 360 Magazine

Bugatti Bollide and Chiron Super Sport

Bugatti introduced the brand’s two newest hyper sports cars to customers and enthusiasts during the biggest automotive event of the year.

In true Bugatti fashion, the historic French luxury marque made headlines this past weekend at The Quail in Monterey, California, with the North American debut of not one, but two new hyper sports cars–the Chiron Super Sport and the track-focused Bolide.

To officially kick off this time-honored event, Bugatti announced the experimental Bolide will be produced as a few-off model following significant interest from customers. Only 40 of these radically light, four million euro track-oriented machines will be available for purchase, with delivery scheduled for 2024.

In addition to the Bolide, Bugatti presented the new Chiron Super Sport to the U.S. market for the first time. With deliveries scheduled to begin in early 2022, the Super Sport is the ultimate grand tourer designed for top speed, luxury and comfort. Complete with an overhauled 8.0-liter W16 engine, this hypercar produces 1,600 hp and has a net price of 3.2 million euros.

This year, Bugatti showcased a variety of vehicles, including the Chiron Sport, Super Sport, Pur Sport and Bolide at The Quail–A Motorsports Gathering, while the full Super Sport family joined these cars at ‘Le Domaine Bugatti’ at The Lodge at Pebble Beach. On display were the Veyron Super Sport, EB110 Super Sport and the Type 55 Super Sport for customers and Bugatti fans to enjoy.

“The United States is Bugatti’s largest market, so for us to be able to present two brand new hyper sports cars to enthusiasts and collectors in person here is critical for the company,” said Stephan Winkelmann, President of Bugatti. “The two vehicles represent the best of the Bugatti brand, from the enhanced performance capabilities and technological innovation to the ultimate level of luxury and comfort for customers.” 

As in years past, Stephan Winkelmann joined other esteemed jury members as they evaluated vehicles taking part in the Pebble Beach Concours d’Elegance.

Bugatti via Extension PR for use by 360 Magazine
Bugatti via Extension PR for use by 360 Magazine
Green Car by Mina Tocalini for 360 Magazine

Bugatti Bolide

“The Bolide generated a great deal of enthusiasm and intrigue last year. Following its presentation, a significant number of enthusiasts and collectors asked us to develop the experimental Bolide as a production vehicle. I was absolutely amazed by the reactions and feedback from customers from all over the world,” explains Stephan Winkelmann, President of Bugatti. “We therefore decided to make the Bolide a few-off in order to give 40 customers the opportunity to experience this incredible vehicle. Our team has now been developing a production model – the ultimate driving machine for the track.” This will make the Bolide the most extreme configuration level of the legendary 8.0-liter W16 engine and a must-have for Bugatti collectors.

Presenting this engine in its purest form is the quintessence of the Bolide.

Developing Bolide around the power train

With the highly limited-edition production Bolide, Bugatti engineers and designers have created the most extreme vehicle concept ever to have been conceived around the powerful power train of the W16 engine with four turbochargers, offering the promise of the ultimate Bugatti performance kick. “For me, being able to turn the radical thought experiment of the Bolide into reality as a production vehicle is a dream come true as it is by far the most challenging project of my 17-year Bugatti career,” explains Bugatti Design Director Achim Anscheidt. The design of the Bolide follows the minimalist approach of the Bugatti style philosophy of “form follows performance” and is additionally founded on an uncompromising lightweight construction approach. It pays homage to the brand’s glorious motorsport past of the in the 1920s.

The numerous air ducts and delicate front end are more reminiscent of aerodynamically sophisticated Formula 1 cars than a hyper sports car, and they dominate its look. The Bolide sits very low to the ground, with an air intake scoop on the roof and an ultra-sporty seat position. In combination with the striking rear diffuser, the dominant rear wing results in high downforce and therefore also optimum traction. As with other Bugatti vehicles, the design team opted for a color split, although the proportion of visible carbon parts is greater than in other models.

Bugatti stands for technological innovations. With the W16 engine as a symbol of the brand’s technology, Bugatti boasts one of the most extraordinary engines in automotive history. In the case of the Bolide experimental vehicle, its power output of 1,850 HP is achieved among other things thanks to 110-octane racing fuel, whereas for the production vehicle, Bugatti opted for 98 RON gas which is available worldwide, so that the owners can use their vehicles around the world without any issues. The vehicle’s available power output is 1,600 HP with a torque figure of 1,600 newton meters starting at 2,250 rpm. Bugatti’s engineers tuned the vehicle for higher revs per minute for use on the racetrack, alongside the intake and exhaust system to achieve even faster, more spontaneous, and extreme responsiveness. The cooling system for the turbochargers, engine, transmission, and differential are likewise modified for optimum power development.

Safety standards in line with FIA rules

Bugatti’s designers and engineers are currently honing the aerodynamics and handling, and are developing the Bolide in line with international FIA safety standards. To guarantee maximum safety and sufficient comfort during the pure driving experience, Bugatti has developed an array of new components. The safety features include HANS system compatibility, an automatic fire extinguishing system, pressure refueling with a fuel bladder, central wheel locking, and a six-point safety belt system.

Optimizations in the areas of design, aerodynamics, quality, and safety give the production vehicle a curb weight of just 3,196 pounds. “The customers’ safety is always our top priority. We therefore decided to offer exclusive track days for this extreme vehicle in order to guarantee a safe environment at all times and gradually introduce the customers to the Bolide’s breathtaking performance,” says Stephan Winkelmann.

Thanks to maximum weight saving, customers will be able to experience the full power and torque of the engine – and they will love it. “We are proud to have succeeded in keeping the production vehicle so close to its technical demonstrator both visually and technically while also enhancing the design, quality, and vehicle safety,” explains Stephan Winkelmann.

The new hyper sports car will be taken to production maturity over the next three years, with its delivery scheduled for 2024 at a net unit price of four million euros and limited to 40 units.

Image courtesy of Influence Associates for use by 360 Magazine

New Bugatti Joins Concours of Elegance 2021

BUGATTI’S MOST BEAUTIFUL RACER JOINS CONCOURS OF ELEGANCE 2021

An example of arguably the most beautiful Bugatti racing car, the 1934 Type 59, is coming to the Concours of Elegance from 3-5 September

In total, nearly 1,000 vehicles will be on display across the weekend as further features are revealed in the coming months

The Concours of Elegance remains the UK’s top concours d’elegance and among the top three in the world

Tickets can be bought now from Concours of Elegance

The Concours of Elegance – famed for gathering the rarest cars ever created – will showcase one of the most beautiful racing cars in existence, the Bugatti Type 59, at Hampton Court Palace this year. Taking place from 3-5 September, the event is renowned as one of the top three concours d’elegance events in the world for the quality of cars it attracts; nowhere else in the UK can the public see such a high standard of rare historic vehicles.

The Bugatti Type 59 is famed as the most beautiful of all Bugatti’s motorsport creations and one of the best-looking racing cars of all time. Unlike many cars of its time, the Type 59 opted for a shape with the width of a two-seater so the driver could sit low next to the gearbox – Ettore Bugatti didn’t like having to sit his driver high over the propeller shaft as he would have to in a tighter, single-seat body. That shape tapers into a sharp point at the tail, which itself houses the fuel tank, in between two beautifully riveted halves of metal. Every detail is perfect, right down to the signature piano wire wheels, beautifully engineered and the perfect complement to the Type 59’s proportions.

The engine was a straight eight-cylinder, with two overhead camshafts driven by a train of gears from the rear of the crankshaft, this drive also being taken to the Bugatti built supercharger mounted on the right-hand side of the engine, with two down-draught Zenith carburettors on top.

Despite its advancements, and its beautiful shape, the Type 59 was arguably too late in development to best the German competition on the Grand Prix circuits of the world. This example, #59124, had a best result of fourth at Spa-Francorchamps with Robert Benoist at the wheel. But with just six or seven built, and its enviable looks, the Type 59 remains one of the most desirable pre-war cars ever made.

Outside of the main display of vehicles, the Concours of Elegance will gather a total of around 1,000 cars in a number of special features and displays, including a Gulf vs. Martini celebration, a display of unique or bespoke modern rarities in the Future Classics class and a line-up of the finest coachbuilt Rolls-Royces. New for 2021 is a collection of 95 British cars gathered to celebrate Her Majesty The Queen’s 95th birthday, and a 30UNDER30 Concours aimed at inspiring the next-generation of classic car enthusiasts.

Away from the automotive displays, Concours of Elegance remains an occasion of pure luxury, with champagne provided by Charles Heidsieck, picnics by Fortnum & Mason, live stage interviews with Chubb Insurance, hosted by Jodie Kidd, and a collection of art, jewellery and fashion displays. Presenting Partner, A. Lange & Söhne, recently confirmed to support the event for a further three years, will continue to showcase some of its most intricate timepieces.

Tickets to the Concours of Elegance 2021 are available now from just £30 for half-day entry, with full three-course hospitality packages from £288. Tickets can be bought from Concours of Elegance.

Follow Concours of Elegance via their Facebook and Twitter.

T.50 Car illustration by Mina Tocalini of 360 MAGAZINE for use by 360 MAGAZINE.

The New Bugatti Chiron Super Sport

With a low-slung front, special aerodynamic shape at the sides and an extended rear for peak performance, it is clear at first sight that the new Bugatti Chiron Super Sport has been designed without compromise for optimal aerodynamic performance. Bugatti engineers developed the new hyper sports car for top speed while fully embracing both luxury and comfort.

“With the Chiron Super Sport, we are following our long-standing tradition of combining top speed with absolute luxury,” says Stephan Winkelmann, President of Bugatti. “The Chiron Super Sport stands for increased comfort and elegance coupled with even greater performance and higher speeds. With this new creation, we established another distinct personality within the Chiron family. It is the essence of what we learned and developed in recent years – the ultimate grand tourer.” The Chiron Super Sport embodies a part of Bugatti’s broad spectrum of performance – a counterpart to the Chiron Pur Sport,3 which was made for cornering and lateral agility.

Bugatti developed a new vehicle design with optimized aerodynamics for the Chiron Super Sport’s streamlined bodywork. The new Chiron Super Sport is an uncompromising reincarnation of the Bugatti design mantra, ‘form follows performance.’ From the front splitter to the rear diffuser, every centimeter of its skin is designed for top speed.

At speeds over 420 km/h, a vehicle must offer sufficient downforce alongside minimal drag. “Our aim was to give the vehicle a neutral setup at its top speed while also giving it as streamlined a shape as possible.” explains Frank Heyl, Deputy Design Director at Bugatti. The uplift forces exerted on the bodywork at 440 km/h are immense. The body of the Chiron Super Sport generates massive downforce to counter this uplift and perfectly balance the forces. “The design process was therefore in particular about achieving aerodynamic efficiency,” Heyl continues. The Chiron Super Sport’s extended rear, which is known as a long tail, gives it new proportions and very distinctive aesthetics. An optional, new, horizontal color split visually extends the proportions of the Chiron Super Sport even further, making the hyper sports car appear even lower.

For aerodynamic performance, the rear has grown by approximately 25 centimeters to hold the laminar flow to the bodywork for as long as possible. Bugatti designers also enlarged the diffuser cross-section, pushing the diffuser’s trailing edge higher and thereby reducing the rear’s trailing surface by 44 percent. As a result, the slipstream and wind resistance generated are significantly reduced – factors which otherwise decelerate the vehicle. A welcome benefit of these technical modifications is that the rear is afforded even better proportions and is both wider and lower-slung. The long tail helps to keep the laminar air flow attached to the body for as long as possible.

Even from afar, the Chiron Super Sport is unmistakable due to its repositioned tailpipe configuration. To boost the effect of the diffuser and give it more space, Bugatti has shifted the otherwise central exhaust system to the side, with the pipes aligned vertically. The exhaust system also sounds deeper and richer. “If we can generate downforce with the diffuser, there is no need for us to generate it with the drag inducing wings. This means we can retract the wing as far as possible in Top Speed mode for a drive with minimal drag,” explains Frank Heyl.

The front therefore has to be perfect, too, to achieve seamless airflow over the bodywork. On the Chiron Super Sport, features like side air curtains alongside the air intakes result in improved airflow from the front to the wheel arches, keeping it as close to the side of the vehicle. “This minimizes drag and improves the flow of air over the side radiators,” explains Frank Heyl. The new, focused facial expression with inclined headlamps and the modern design language fit perfectly with the aggressive character of the Chiron Super Sport.

The nine exhaust air holes on each fender are more than just a nod to the Bugatti EB 110 Super Sport – they also serve to release the air pressure from the front wheel wells, thereby generating streamlined downforce at the front axle. Additional outlets behind the front wheel arches likewise help to balance out the aerodynamic loads.

For even greater exclusivity, new aluminum wheels in a five-Y-spoke design are available only for the Chiron Super Sport. These new Super Sport wheels are also available in a diamond-cut option. The Chiron Pur Sport’s iconic magnesium wheels, which further reduce the weight of the unsprung mass, are also available as an option.

The interior is a combination of timeless elegance and comfort beyond compare. It is a blend of natural elements like leather and polished aluminum, together with high-tech carbon fiber applications. This is an interior perfectly suited to high-speed continental trips.

With a strong focus on technical maxims during development, the demands made of the new hyper sports car are exacting. Even at top speeds of up to 440 km/h, it must be effortless and safe to control.

Bugatti thoroughly overhauled the 8.0-liter W16 engine for the Chiron Super Sport, boosting its performance by 100 PS to 1,176 kW/1,600 PS. At the same time, the vehicle weight was reduced by a further 23 kilograms. The engineers made modifications to the turbochargers, oil pump, and cylinder head with valve train, as well as to the transmission and clutch. “We increased the revolutions per minute (RPM) for even greater longitudinal acceleration and an even more emotive driving experience,” says Michael Kodra, Head of Drive Development at Bugatti. The engine’s rpm was increased by 300 to up to 7,100 rpm, for noticeably increased agility. 1,600 newton meters of torque is now accessible from between 2,000 and 7,000 rpm, rather than up to 6,000 rpm.

With the improved performance created by larger turbochargers with more efficient compressor wheels, the seven-gear dual-clutch transmission at full load and full speed transitions from sixth to seventh gear at 403 km/h. The Chiron Super Sport accelerates from 0 to 200 km/h in 5.8 seconds and to 300 km/h in 12.1 seconds. The Chiron Super Sport accelerates from 0 to 400 km/h seven percent quicker than a Chiron. Seventh gear boasts 3.6 percent longer transmission.

In order to achieve seamless acceleration at full throttle, boost pressure must remain close to maximum while the hyper sports car rapidly builds momentum and reaches its optimal speed. When changing gear, the pressure dips only very briefly for a mere 0.3 seconds, to then return to full boost pressure of 2.8 bar to fill the Chiron Super Sport’s W16 engine. “In spite of the immense power and the enormous longitudinal acceleration, the Chiron Super Sport offers a comfortable, quiet, and balanced drive,” explains Michael Kodra. Even above 6,000 rpm, acceleration doesn’t diminish, giving the Chiron Super Sport a mighty thrust up to 7,100 rpm. “The attributes of this engine are a perfect fit for the fastest Chiron.” says Michael Kodra.

Bugatti developed a new chassis specifically for the Chiron Super Sport’s high speeds and new aerodynamics. The steering systems and dampers create a firmer and more rigid connection to the vehicle from the driving feel, resulting in tighter steering for smoother steering movements. Harder springs stabilize the entire vehicle at top speed, and the engineers additionally also retuned the electronically controlled chassis. It regulates the settings in real-time in a matter of six milliseconds and adapts to the driving behavior. There is a choice of four driving modes – EB, Handling, Autobahn, and Top Speed.

With the extended rear and modified front, the Chiron Super Sport achieves balanced aerodynamics at top speed. “Even on long bends taken at high speeds, the rear remains calm and neutral, resulting in a very composed drive in the Chiron Super Sport. Our focus at top speed is on absolute driving stability coupled with comfort,” explains Jachin Schwalbe, Head of Chassis Development at Bugatti. This unwavering directional stability together with the quietness and rigidity of the steering and noticeably increased performance make the Chiron Super Sport unique.

Newly developed Michelin Pilot Sport Cup 2 tires which have been optimized for top speed offer greater rigidity and smoothness than grip-optimized tires fitted to the Chiron Pur Sport. What’s more, these are the only tires that can consistently drive at up to 500 km/h. This is made possible by reinforced belts that can cope with immense forces – verified on the test bench originally built for the Space Shuttle. Every tire is x-rayed following production in order to rule out even the most minuscule of irregularities.

“We tweaked all possible parameters when developing the chassis in order to achieve the best possible setup for immense acceleration as well as the unique Bugatti luxury and comfort experience,” explains Jachin Schwalbe. “In comparison to the Chiron Pur Sport, which, as a free-revving vehicle with transverse dynamics offers a great deal of downforce up to 350 km/h, the Chiron Super Sport remains very neutral and quiet even above this in the uppermost speed ranges. This vastly increases the feeling of safety,” he explains. The result: extremely precise handling that the driver can predict together with confident steering and a quiet bodywork.

The new Chiron Super Sport joins the ranks of some famous Bugatti predecessors. Bugatti first unveiled the Type 55 Super Sport at the Paris Motor Show in 1931. The grand tourer combined thoroughbred race car technology with the comfort of a sophisticated two-seater. With the help of a compressor, the 2.3-liter eight-cylinder engine delivered up to 160 PS and accelerated the Type 55 Super Sport to over 180 km/h. A number of the bodywork versions were designed by the young and talented Jean Bugatti, and only 38 vehicles were produced up to 1935.

Bugatti didn’t construct the next version of the Super Sport until 1993 to 1995. 39 of the EB 110 Super Sport were produced. The EB 110 was once again all about lightweight construction, performance, luxury, and exclusivity, and became the best super sports car of its age. It was the first super sports car with a carbon fiber bodywork, all-wheel drive, and four turbochargers. The V12 turbocharged engine delivered more than 610 PS and set multiple records in the EB 110 Super Sport, including a record speed of 351 km/h.

Two decades later, Bugatti brought the Super Sport back to life again. The Veyron 16.4 Super Sport boasting 1,200 PS broke the speed record in 2010 with a speed of 431.2 km/h, thereby securing a spot in the Guinness Book of Records as the world’s fastest road-legal series sports car – a record which it held for many years. This is the only Veyron model to feature NACA ducts rather than the typical large air intakes and the only model on which the engine is largely covered. Bugatti developed the horizontal color split specifically for the Veyron 16.4 Super Sport.

History then repeated itself in summer 2019 when Bugatti exceeded the threshold of 300 mph with the Chiron Super Sport 300+, with the record-breaking vehicle hitting an incredible speed of 304.773 mph (490.484 km/h). This served as the basis for a few-off model of just 30 units featuring a similar design and color elements.

Bugatti will soon begin with the manufacture of the Chiron Super Sport in Molsheim, France. Delivery of the hyper sports cars with a price tag of 3.2 million euros (net) is scheduled to start early 2022.

One of a kind. A highly Customized Baby II destined for Dubai via Ben Lewis for Bugatti for use by 360 Magazine

Bugatti Launches New Baby II Model

The Little Car Company, makers of the limited-edition Bugatti Baby II, are thrilled to commence deliveries to customers around the world.

Built in partnership with Bugatti, the Bugatti Baby II is a contemporary tribute to Ettore Bugatti’s original masterpiece, the Bugatti Baby, built in 1926. The vehicle was developed to celebrate Bugatti’s 110th anniversary and is not only significant in preserving the history of the Bugatti marque, but also inspiring a new generation of young Bugatti enthusiasts.

The very first of 500 bespoke Baby II models have started to reach owners across the globe, sparking excitement with Bugatti collectors both old and new. This reimagined car has sparked international attention since its launch, with admirers noting its modern-day engineering couple with authentic nods to the original Type 35 on which it is based.

One of the first Bugatti Baby II vehicles has arrived with a long-time Bugatti owner in Dubai. This bespoke and highly personalized car has been delivered to an operator of a private jet terminal in the UAE. The carbon fiber ‘Vitesse’ version of the Baby II will be deployed for private transfers to VIP sections of the airport. Passengers passing through Al Maktoum International Airport may catch a glimpse of the visually striking Baby II–finished in a completely custom paint color–on their next visit.

Another has arrived with a private Bugatti collector in Belgium. This reimagined Bugatti Baby II has become a welcome addition to an already extensive Bugatti collection, complete with a Type 35 A, original Bugatti Baby and several other Pre-War Bugatti’s. This collection proves how old and new can co-exist exquisitely side by side.

Bespoke Customizations and Unique Options

Just like any road-going hyper sports car to leave the Bugatti Atelier in Molsheim, France, all the cars made by The Little Car Company are completely individual, with customers able to make their own stamp on their Bugatti Baby II. The Carbon Fiber ‘Vitesse’-spec Baby II delivered to Dubai features a 2.8kWh battery pack and upgraded powertrain, while also including a Speed Key, just like the road-going Chiron hyper sports car.

Highly customized, the car is specified by the customer having worked with designers to create the color ‘Jetex Orange’, a vibrant hue that has been developed especially for this Baby II. Additional exterior options selected include a personalized number plate as well as custom reflective chrome logos on both the back of the car’s mirror and on the vehicle’s steering wheel, made using 3D high resolution stereolithography. This advanced 3D printing process has also been used in the creation of the car’s wheel nut covers (plus the carrying spare), which also feature individualized reflective chrome logos. The premium leather seats have been finished in pearlized metallic alongside a pebbled grain. In addition, the customer can opt for a Transport Case, allowing the safe transport of the vehicle in a hand built, Jetex branded orange case.

In contrast, and in a nod to the earlier Bugatti models, the hand-formed aluminum “Pur-Sang”-spec Baby II delivered to Belgium has been designed to match the color palette of the clients original Bugatti Type 35 by using the contemporary colors matched to the current Bugatti Chiron range. With ‘Nocturne Black’ exterior and interior leather in color ‘Terre D’or’, this Bugatti Baby II is a beautiful example of creatively blending modern designs with vehicles of the past.

Just like the original, each car is complete with an individual chassis number. This collector successfully bid on chassis 388 to match the original Bugatti Baby in their collection, raising money for a selection of automotive charities in the process.

Ben Hedley, CEO of The Little Car Company, said: “We are thrilled to that customers are taking delivery of these extraordinary little cars. The Bugatti Baby II is truly a contemporary tribute to Ettore Bugatti’s original masterpiece, and we are very proud to see these arrive with their owners. Each and every Bugatti Baby II has been lovingly hand built to the client’s exact specifications, so each vehicle leaving our workshop is genuinely one-of-a-kind. We can’t wait to see these vehicles cherished for years to come and hope to have inspired a new generation of young Bugatti enthusiasts.”

The Full Bugatti Experience

As an official Bugatti model, owners are now privy to a world that extends beyond just the driving experience. As Bugatti Baby II owners, customers receive automatic membership to the prestigious Bugatti Owner’s Club and The Little Car Club, which will allow owners to drive their Bugatti Baby II on renowned racetracks worldwide. In addition, all vehicles are supplied with a 12-month warranty and lifetime support from the Client Services Team, ensuring ultimate peace-of-mind.

As part of the full Bugatti experience, customers receive with their car a beautiful, branded presentation box enclosing their owner’s manual and keys. Customers are also presented with an exclusive book detailing the story of the handcrafted Bugatti Baby II and how the vision of its creators became reality: ‘The Bugatti Baby II – A History’. This stunning, limited-edition book comprehensively details the origins of the vehicle, with areas of focus including its 1926 predecessor, the Bugatti Baby, as well as the distinguished background of Automobiles Ettore Bugatti and the Bugatti brand.

The Bugatti Baby II is available in three versions: Base, Vitesse and Pur Sang, targeted at collectors. The Pur Sang offers the same powertrain as the Vitesse but with beautiful, hand-formed aluminum bodywork. Using the same traditional coachbuilding techniques as the original Bugatti Type 35, each aluminum body takes more than two hundred hours of skilled craftsmanship to create.

The Baby II’s performance lives up to the Bugatti name. Offered exclusively in rear-wheel drive, all versions of the Baby II have a fully electric powertrain, high performance hydraulic brakes and selectable driving modes. The Base model comes with two modes; Novice which is limited to 20kph (12mph) and 1kW (1.3bhp) of power, and Expert which is limited to 45 kph (30mph) and 4kW (5.4bhp) of power.

The Vitesse and Pur Sang models include the Novice and Expert driving modes, but also offer extra performance from an upgraded powertrain, unlocked by the legendary Bugatti Speed Key. This enables you to deploy up to 10kW (13.4 bhp) of power and with an all-up weight of just 230kg, achieving a top speed of 70kph (42mph). Depending on the weight of the driver, 0-60 kph is dispatched in just six seconds.

A Personalized Branded Hand-built Transport Case Allows For Safe Transport of the Vehicle via Ben Lewis for Bugatti for use by 360 Magazine

Bugatti illustration by Heather Skovlund for 360 Magazine

Bugatti Chiron Pur Sport

Bugatti Chiron Pur Sport Receives High Marks in North America: The Pur Sport continues to impress in the U.S.

Following its virtual debut last year, the Chiron Pur Sport has arrived in the United States. Limited to only 60 units, the newest production model from Bugatti is a pure driving machine designed for increased agility and handling – an uncompromising hyper sports car created for corners.

“The Pur Sport offers U.S. customers a new dimension of the Chiron that doesn’t require the Autobahn to fully experience,” said Cedric Davy, Chief Operating Officer of Bugatti of the Americas. “We now have the car for those customers who have been waiting for a Chiron geared more towards agility and dynamic cornering.”

In the short time, the Pur Sport has been in the United States, it has earned top marks from some of the country’s most prominent automotive publications:

  • “The Bugatti Chiron Pur Sport is the best car I’ve ever driven. Period. Full stop. End of story. It just is.” – Motor Trend
  • “Less weight, more grip, and shorter gearing make the Pur Sport an even wilder Bugatti Chiron.” – Car and Driver
  • “The Bugatti Chiron Pur Sport Is Worth Every Penny. Your $4 million car better be good, and this Bugatti delivers.” – Autoweek

In addition to rave reviews by journalists, the Chiron Pur Sport left a lasting impression on 24 Hour of Le Mans class winner and longtime Bugatti test driver Butch Leitzinger while testing in Southern California. “The seamless marriage of agility and brute force gives the Pur Sport abilities that are unmatched, not only by any other car but also by any other Bugatti.”

The Pur Sport has a starting price of $4 million and features a W16 engine that generates 1,500 horsepower and 1,180 lb.-ft. of torque.

For more information, please visit Bugatti’s website.