Posts tagged with "class"

Photo via Lucas Jones of Polity Press for use by 360 Magazine

Q&A WITH AUTHOR DAVID THEO GOLDBERG

A pervasive sense has taken hold that any and all of us are under suspicion and surveillance, walking on a tightrope, a step away from erasure of rights or security. Nothing new for many long-targeted populations, it is now surfacing as a broad social sensibility, ramped up by environmental crisis and pandemic wreckage. We have come to live in proliferating dread, even of dread itself.

In this brilliant analysis of the nature, origins, and implications of this gnawing feeling, author David Theo Goldberg exposes tracking capitalism as the operating system at the root of dread. In contrast to surveillance, which requires labor-intensive analysis of people’s actions and communications, tracking strips back to the fundamental mapping of our movements, networks, and all traces of our digitally mediated lives. A simultaneous tearing of the social fabric – festering culture wars, the erosion of truth, even “civil war” itself – frays the seams of the sociality and solidarity needed to counter this transformation of people into harvestable, expendable data.

This searing commentary offers a critical apparatus for interrogating the politics of our time, arguing that we need not just a politics of refusal and resistance, but a creative politics to counter the social life of dread.

David Theo Goldberg is Director of the University of California Humanities Research Institute.

Interview by: Heather Skovlund-Reibsamen

To begin, when did you realize that you first wanted to be a writer?

Quite young. I liked to write as a teenager, fifteen or sixteen, won a prize at high school for English writing. Looking back, I was not nearly as compelling as I fantasized. In training to be an academic I started attending closely to my technical writing. While at graduate school in New York I was involved in making independent films and music videos. I co-wrote the outline and voice-over text for an experimental film on apartheid South Africa which I also co-directed. The film won some international film festival awards. My early published academic writing was dense. I worked hard at getting myself to be clearer, cleaner, more concise. Like all art, writing requires endless attention to its detail, rhythm, flow.

What would you say is your interesting writing quirk?

I have a couple. I lap swim quite seriously early every morning. When I am struggling with an idea, or even to articulate a sentence, the quiet solitude of pulling through water on one’s own unbothered by anything around often leads one, or even a whole sentence or two. The challenge, of course, is to recall accurately   enough what I thought so great to be able to write it down at swim’s end. Until injuries caught up with me a few years ago I surfed extensively, and for many decades. I would travel to some surf spots further afield as much to be able, between surfs, to write uninterrupted by day-work at home as to enjoy the great surf and culture at hand.

When I have things pouring out of me and I am writing fast I tend to plug into fast jazz. The likes of the great Cuban jazz pianist Gonzalo Rubalcaba or Japanese pianist Hiromi. Or the big band Snarky Puppy, with Hammond organist Cory Henry, who are fun. Writing has rhythms and I hope some of the music has rubbed off in my writing. There are times, nevertheless, when I like to write in silence, completely alone with my own thoughts.

What kind of research do you do, and how long do you spend researching before beginning a book?

It depends on the book: I usually read extensively regarding the subject matter until I feel saturated and an argument thread for the book is mostly in place. Jacques Derrida, the great French philosopher, was once asked by the documentary filmmaker, Amy Ziering, if he had read all the books in his enormous personal library. “I have read only four,” Derrida responded. He then added, the crease of a smile at the corners of his mouth, “But I have read them very well.” The challenge is to read whatever one is engaging to find insights and ideas with which one can think.

I also find it thought-provoking to observe cultural, technological, political and economic trends and changes at work around us. My writing itself is as much an unfolding of the argument line, often enough surprising me in the writing, through where the writing takes me.

Edward Said, the great intellectual of the late twentieth century, wrote a book, Beginnings, which is about how challenging it can be to open a book, to write the first sentences. But also how to end, to bring it to a close in ways that will linger with the reader. Whether creative or analytic writing, not that it is always easy to distinguish the two. Said’s book has stuck with me through much of my writing career.

How many books have you written? Which is your favorite?

Ten sole or co-authored monographs; another ten edited or co-edited books. Naming a favorite, especially publicly, is like saying who among your children are your best ones. Tough to do. There are two books that stick out because they have both expressed key developments in my thinking and have been impactful in scholarly debates around these questions.

The first is The Racial State (2002), about how the modern state since the 17th century was founded on racial structures, structuring into its very formation the elevation of Europeans/those of European descent at the expense of all others. Obviously these structures transformed over time, and from one place to another,  but the driving principle has largely remained in place. The key argument is that modern states become modern by taking on the technologies of race as structuring mechanisms.

The second is The Threat of Race: Reflections on Racial Neoliberalism (2009). This book traces the ways the neoliberalizing of polities globally—the financialization of everything; the divorcing of contemporary social, economic, and political conditions from the historical forces that produced them; the complete personalizing of responsibility for one’s standing and experience in society, no matter the social structures and challenges one has faced–has sought to empty the concept of racism and its affiliated racial conceptions of any critical charge or meaning.  The conservative attacks we are currently witnessing on critical race theory have their foundations in this neoliberalizing turn starting in the 1980s. Conservatives of this stripe find discussions, analysis, and engagement of racial issues threatening precisely because they challenge their view of the world.

What inspired you to write Dread: Facing Futureless Futures?

In 2016 family, friends, and colleagues were waking up each day with a sense of anxiety, some calling it a sense of doom. The rise in authoritarianism here in the U.S. but also across a widening range of societies was in part fueling this sense. I was feeling it too. I started by trying to put my finger on what this feeling was, what it amounted to, to name it. “Dread” was the concept I came up with to best express this sense. When I mentioned it aloud, others would exclaim, “That’s it!” What followed was the urge to write a book exploring the underlying conditions prompting this generalized sense, and the implications.

What is the significance of the title?

Dread is a socially produced pervasive anxiety the basic cause(s) of which it is difficult fully to identify. Like Kierkegaard in the 19th century, I contrast dread with fear. Fear is a feeling the object of which one can usually identify, name concretely. The object of dread is a feeling of anxiety and unsettlement the sources of which I cannot concretely or precisely articulate.

“Facing Futureless Futures,” the subtitle, speaks to the ways in which we have created or collectively allowed to be created social conditions that threaten our very wellbeing, if not existence. That some are talking about “the sixth extinction” exactly expresses this heightening anxiety about the survival not just of lifestyle but of life, of the world that supports life itself.

Can you tell us about the book?

I wanted to account for the conditions prompting this pervasive sense of dread, of uncontainable anxiety. The authoritarianisms that seemed to be taking hold, the unhinged statements and expressions struck me as symptomatic of something deeper, structurally more pervasive and difficult to address. So I was concerned to string together an analysis of those conditions, to offer a language of analysis for what is happening to us, what we are doing to ourselves and over which we think we have little if any control.

These include the pervasive emergence of algorithmic culture, the ways algorithms are structured increasingly into and order our everyday activities, the overwhelmingly instrumentalist mode of thinking it insists upon, often in increasingly intrusive ways (the “internet of everything”). This pervades not just how we order consumer goods, how we invest, how we learn at school and college but how we run our homes and businesses, increasingly how cars drive, how and with whom we interact, how we relate to each other, indeed, the quickening pace of worker and work function replacement by robots. Everything we do when electronically connected is now being tracked—where we go, who we interact with, what we consume, how we vote, our medical conditions, our work habits, everything! And that in turn becomes the basis for shaping and reshaping our desires but also the (narrowing of) possibilities presented to each of us.

Increasingly, chips are being inserted into human beings, for a variety of purposes, from medical reasons to consumption accessibility (we are in the early process of being turned into walking credit cards), to tracking productivity, and government control. The digital is transforming the very nature of the human into the techno-human.

The anxiety all this is producing, consciously or not, includes the sense of lost privacy and transparency, depersonalized desire, and undermined self-control. This is readily exacerbated by events and even structures over which we take ourselves to have little or any control, like the pandemic and the impacts of climate change, the conditions for the production of both of which have been dramatically over-politicized. And all of this has laced through it structurally produced differentiations of class, race, and gender, further intensifying the concerns. The outcome of all of this, I suggest, is the ramping up of “civil war,” less conventionally understood than as more or less violent contestations over how we should all be living in the world.

Did you learn anything while writing the book?

One cannot address a dominant set of social concerns without first understanding it. The given is not indelibly cemented into place. What looks like natural conditions is often, at the very least, socially arranged. That means what we have made with debilitating effect we can unmake.

Above all, this invites a relational mode of analysis. It involves seeing—in the sense of looking at the world—in its deeply relational constitution. What we do in one place both affects and is affected by what others are doing elsewhere. Like the weather, environmental impacts and pandemics know no national boundaries or borders. Tracking is at once individually isolating and, less visibly, deeply relational. Racial ideas circulate globally, even if taken up and expressed differently in one place from another, just as racisms in one place are shored up and sustained by racisms elsewhere. For example, critical race theory was originally formulated and fashioned in American law schools but both its application and of late its facile condemnation have been taken up as far afield as Britain, France, and Australia.

And second, I found myself reaching a more hopeful conclusion, if not ending. I suggest that those societies that have taken seriously infrastructures of care for members of the society at large are far better able to address collective challenges such as pandemics and the impacts of climate change, or indeed racisms, at least in principle. Societies that fared better in quickly addressing the pandemic and saving their populations from rampant infection and death have been those that have invested more readily and enduringly in social infrastructures of care.

What is the purpose of the book?

To elaborate an analysis and vocabulary for understanding the debilitating social and ecological conditions we have created and face, and how we might address the challenges in creatively relational ways.

What are you wanting your readers to take away from the material?

Three insights: that we have created a world that in all it gives us is undermining the very conditions of possibility for sustaining those affordances; that the technological apparatuses so completely transforming our worlds and who we are in them,    especially tracking technologies, enable possibilities not previously available. But at the very same time they have proved debilitating, socially, ecologically, and increasingly politically; that a completely self-regarding disposition to the world, individually and nationally, is in stark contrast with one that recognizes our deeply relational condition socio-ecologically; the deeply relational ways in which socio-ecological worlds are constituted become key to addressing the challenges we are facing interactively.

What were the key challenges you faced when writing this book?

The conditions unfolding across the world were transforming remarkably quickly. The pandemic took hold in the middle of writing the book, shutting down much of what we had taken for granted. It revealed deep socio-economic  disparities, racially indexed, exacerbating the impacts.  These were further ramified by the George Floyd murder, among others, and the protests that followed. While I was already lacing racial analysis into the analytic contours of the book, the series of police killings and protests as well as the attacks on Asians, especially women, needed to be referenced. Nor could one write a book about dread without addressing the pandemic. So I added a chapter devoted to Covid and its social impacts and implications pretty much in situ.

What was the highlight of writing this book?

Being in sustained conversation with close intellectual friends and colleagues about the range of conditions I address in the book. This was especially productive and meaningful given our extended collective remoteness as a pandemic consequence. But also, because I was thinking and writing in the midst of an unfolding of the very conditions which I was addressing.

Is there anything that you would like to add for the readers?

The world we have inherited and from which we make ourselves today has furnished us with extraordinary possibility. But in being less mindful of the cumulative impacts of the many generations of this making we have just begun to understand that our world also is in advanced process of radically undermining the conditions making its enduring sustainability possible. The book is about our present circumstances with a view to understanding some of what it will take to have futures to which to look forward. I very much hope it is read in this spirit.

Back to School illustration by Samantha Miduri for use by 360 Magazine

Too Cool For School

Rockstar Original Womenswear

Looking for rockin’ back to school duds? Rockstar Original is expanding womenswear pieces to include sizing from X-Small to 3X-Large! The plus size collection includes track sets, casual wear and activewear which is accented with the brand’s logo, and iconic embellishments thus remaining true to the brands ethos. The plus size pieces range from $39.00 to $89.00, won’t break the bank and are perfect for the end of Summer and beginning of the school year. Arrive for the first day of class feeling confident in trendy styles like the Gigi Short Set (which can be viewed below.) 

Rockstar Original Gigi Short Set image via Claudia Safavi at Tara Ink for use by 360 Magazine

ZAGG Gear4 Protective Gaming Console Cases

ZAGG Gear4 today announced a 360-degree protection bundle for the Nintendo Switch and Switch Lite gaming consoles. The Kita Grip 360 and Kita Grip 360 Lite cases, which are made with 52% renewable plant-based material, will be bundled with a ZAGG InvisibleShield screen protector for the ultimate gaming protection package. Gamers also get a smooth screen protector that preserves touchscreen sensitivity and guards the display against scratch damage, like from docking the console.

The slim, flexible Kita Grip case has been tested to protect the Switch from drops up to 10 feet/3 meters. The case is compatible with the Switch Classic docking system and allows access to the rear kickstand on the Switch Classic. It even includes an antimicrobial agent that inhibits the growth of odor-causing bacteria.

Kita Grip case via ZAGG Gear4 from Jeff Dubois at ZAGG for use by 360 Magazine

Avani x Skechers Uno Sneakers

Skechers and digital creator and entrepreneur Avani Gregg (50M+ followers) just dropped Avani x Skechers, a new creative campaign for the sought-after Skechers Uno where Avani styles her number one fashion sneaker like no other. Avani curated the social content for the campaign, which reflects her personal style and love for bright colors. Available in brights including hot pinkblue, and red, making the perfect statement shoe to make any look pop, and classic colorways like whiteblacksand, and olive, that go with any outfit.

The versatile trend-right Uno can be paired with a summer dress while also completing any athleisure look. The Skechers Uno has you covered for all-day wear thanks to its Air-Cooled Memory Foam® insole, while the hidden Wedge Fit design adds the perfect slight lift. Look and feel good this summer and fall as you get ready to head back to school! The Avani x Skechers styles featured in the campaign are available on Skecher’s website and retail for $80.

Avani x Sketchers UNO 4 product image via Noelle Benson at Rogers & Cowan PMA for use by 360 Magazine

Fabletics’ July Collection

School is out for the Summer, but its never too soon to think about your back to school outfits. As we kick off the new month, Fabletics is sharing their July Collection. Fabletics is launching their first ever Hiking Capsule, which includes cargo shorts, onesies, skirts, jackets (and more!) These lifestyle pieces are versatile enough for every school day and extracurricular activity.

 New styles are introduced in this collection and grounded in the brand’s beloved Motion365® fabric. It’s silky-smooth support, superior stretch and breathability make it a top pick when dressing for these hotter temps. Meet the Brianna Onesie– our first jumpsuit in this fabric- built with breathable mesh vents and secure pockets. And speaking of pockets- our Trinity ‘triple pocket’ design is back, better than ever and available in both leggings and shorts! For more complete Back to School outfits, our ‘Must Have’ July sets can be found here!

Fabletics July Collection Stamina image via Carli Bendetti at Fabletics TECHSTYLE for use by 360 Magazine

Mophie 3-in-1 stand for MagSafe Charger

Mophie today announced a new 3-in-1 stand for MagSafe Charger. Available exclusively in Apple stores, and on Apple and Zagg’s websites, the 3-in-1 stand for MagSafe Charger offers dedicated wireless charging spots for iPhone, Apple Watch, and AirPods/AirPods Pro. Just drop each device in its designated space and charging begins on contact. Install the Apple MagSafe Charger (not included), and you can easily charge all of your everyday accessories in one central location. The 3-in-1 stand for MagSafe Charger is priced at $89.95.

The Magsafe Charger features 15W Fast Wireless Charging, allowing users to wirelessly charge the iPhone 12 at the fastest speed possible. With the Integrated Apple Watch Magnetic Charger, your Apple Watch will be positioned at the ideal angle to take advantage of Nightstand Mode. The charger additionally has an AirPods Charging Spot that ensures charging begins on contact, every time. This charging spot allows for the perfect viewing angle in both Portrait or Landscape mode. For more information, visit HERE.

Mophie 3 in 1 Magsafe Charger image via Jeff Dubois at ZAGG Products for use by 360 Magazine

Rolls-Royce Escapism Luggage Collection

Rolls-Royce Motor Cars has added Black Badge editions to its Escapism Luggage Collection. The new luggage is designed to complement the darker, edgier personas of the marque’s Black Badge motor cars, which cater to patrons with a bold, confident, and uncompromising attitude to life. The five new pieces ­– 48hr Weekender, 24hr Weekender (see below image), Holdall, Tote Bag and Organizer Pouch ­– are handcrafted from the finest leather and soft canvas, together with a new material inspired by the unique technical-weave fabric first used in the interior of Cullinan Black Badge. Patrons can choose from colorways which include bold, eye-catching hues from the Black Badge color palette or more understated tones. Each item is finished with intricate contrast piping detail ­– a first for Rolls-Royce luggage, which clients can personalize if they wish ­– and a metal plaque bearing the Black Badge ‘Infinity’ lemniscate icon.

The Black Badge Escapism luggage collection can be ordered as a five-piece set or as individual items from Rolls-Royce dealers. These luggage pieces can also make for luxurious school bags, and are sure to impress on picture day. Prices for the five-piece set start from 22,075 GBP, excluding local taxes.

Black Badge Escapism Luggage Bold, 24hr Weekend Forge Yellow bag product image via Gerry Spahn at Rolls-Royce Motor Cars for use by 360 Magazine

Raptic’s Portable Power Station – TITAN 225

Raptic’s Titan 225 is the perfect power source for every student’s back to school needs. This portable, rechargeable power station is designed to provide long-lasting charge for all your devices. Students can study outside on campus grounds or do homework in their backyards, thanks to the mighty Titan 225. Additionally, this battery is compact enough to be effortless carried around in one’s backpack from class to class. 360 Magazine used our Titan 225 to charge our GoTrax Emerge Electric Bike.

Users can recharge their phone up to 20 times, laptop up to 5 times, and tablet up to 6 times. The battery also includes 3 USB hubs, 1 USBC, a lighter plug, and an AC plug. No matter how long homework takes you, Raptic’s technology solutions ensure that you can get the job done without losing power. For more info, please visit HERE.

Raptic Strong Titan 225 battery product image via Vaughn Lowery for use by 360 Magazine

GRIPBELL Free-Weight Pairs

Revolutionary free-weight company GRIPBELL is proud to announce it is now selling its weights as sets of pairs. These weight sets are perfect for PE classes at home during hybrid learning schedules, pre-season and sports training, and working out. Students looking to enhance their home gym and fitness regimen will find this targeted and affordable option the best way of providing an excellent, full body, at-home workout. Especially for college students in small dorm rooms, this compact exercise equipment is able to easily be stored and used for a variety of physical activities.

With its innovative design, GRIPBELL is the superior handheld free weight system. Hundreds of exercises are possible with nearly unlimited range of grip positions, making it the most versatile free-weight system on the market. As the weight is equally distributed throughout the device and there are no sharp edges, GRIPBELL is both ergonomic and family friendly, and allows users to perform all the movements of both dumbbells and kettlebells combined. For more information, please visit their website.

GRIPBELL free weight pairs image via Kayla Scott with GRIPBELL for use by 360 Magazine

Skechers × Kansaïyamamoto Collection

A celebration of high fashion and avant-garde imagery arrives at Skechers, The Comfort Technology Company™, in an exciting new footwear collaboration inspired by the late iconic Japanese designer Kansai Yamamoto. Each Max Cushioning Premier pair in the limited-edition collection provides exceptional comfort and support through lightweight, responsive ULTRA GO® cushioning platforms and Air-Cooled Goga Mat breathable insoles with high-rebound cushioning. The well-cushioned pairs are a tribute to Kansai’s affection for joyful fashion.

The limited edition Skechers x Kansaïyamamoto collection of four fashion sneakers for men and women embrace Kansai’s unique aesthetic and energetic style. Launching on the one-year anniversary of his passing, the collaboration provides an opportunity for fans across the world to honor Kansai’s legacy through the colorful designs. The collection of Max Cushioning Premier styles for men and women is now available on skechers.com, as well as at select Skechers flagship stores, and online at Skechers website.

Skechers Max Cushioning Premier - KY Sol (men's) & Skechers Max Cushioning Premier - KY Luna (women's) from Skechers x kansaïyamamoto collection_6 image owned by Lara Lindberg via Taylor Olson Cooney Public Relations Manager at SKECHERS for use by 360 Magazine

Evesome Fall Winter 2021 2022 Collection

Evesome, the French boutique brand, features designs from Paris, produced by artisans with an eye for detail. This lavish company invites fashion and comfort into your life with their newest look book. Evesome features back to school essentials for students that are picture-perfect for photo day.

Show off your style with classy garments like berets, scarfs, kimonos, ponchos, shirts, and sweaters. For transporting supplies across campus, invest in one of Evesome‘s patterned totes. Evesome even has adorable dorm room decor, like cushy throw pillows. For more info, please visit their website.

Sac Evesome Vivien tweed bag from Evesome's Fall Winter 2021 2022 look book image via Eve de Rothiacob for use by 360 Magazine

Vontélle Eyewear × ViacomCBS Children’s Eyewear Line

Vontélle Eyewear, the black-woman-owned, luxury eyewear brand, is proud to announce a partnership with ViacomCBS Consumer Products for a children’s eyewear line centered around Nickelodeon’s beloved characters. Vontélle will create three to four new unique eyewear frames annually using characters from Nickelodeon shows like Baby Shark’s Big Show!, PAW PatrolSpongeBob SquarePantsRugratsTeenage Mutant Turtles, and more

For this collaboration, Vontélle has created an exclusive set of frames specifically for kids that combines the classic Nickelodeon characters with their bold and vibrant styles. These frames are the perfect back-to-school swag for students. Vontélle X Nickelodeon eyewear line will be available December 2021 at retailers and online HERE.

Sunglasses orange llustration by Rita Azar for use by 360 Magazine

The PANGAIA X HAROSHI BE@RBRICK Capsule

Looking for the perfect back-to-school drip? PANGAIA is pleased to announce a new partnership with renowned artist and skateboard enthusiast – Haroshi. As a skateboarder and self-taught woodworker, Haroshi creatively combines his two passions: fine art and subculture, utilizing upcycled skateboards as a medium for his hand carved sculptures. Each collaborative piece of Haroshi’s BE@RBRICK, created in partnership with the expert Karimoku woodworkers, is built from local Japanese maple wood that imitates the colorful layers of a skateboard deck. First released by MEDICOM TOY in 2019, it will now come to life across the range of PANGAIA X HAROSHI BE@RBRICK products through an assortment of adult and kids t-shirts, hoodies, and track pants.

The PANGAIA X HAROSHI BE@RBRICK capsule will be available to purchase today July 27, 2021 via the PANGAIA website and in Tokyo through 2G’s concept store that is jointly operated by MEDICOM TOY, Motofumi “Poggy” Kogi and NANZUKA. The new release furthers the brand’s dedication to working with communities, artists, and change makers that share the same values and mission as PANGAIA. Haroshi’s creativity, combined with his love for art and sustainability is perfectly aligned with the brand’s approach.

Pangaia x Haroshi Bearbrick Heavyweight Organic Cotton Hoodie Flamingo Pink Kids with MEDICOM TOY image via Leyla Ozden for use by 360 Magazine

Team USA Surf Collection

To commemorate USA Surfing‘s first ever event at the Olympic Games in Tokyo, renowned marine life artist Wyland created a limited time commemorative USA Surf collection with a signature Octopus in his beautiful Japanese-influenced Gyotaku style. This lucky Octopus shows up throughout the collection. The Surf Tokyo hat is the perfect accessory to keep you cool during sunny afternoons by the sea. The Surf Tokyo shirt, which features illustrated dolphins, is the ideal beach-ready tee.

Look like an Olympian in this stylish surf apparel. Proceeds support the ocean conservation partnership between USA Surfing and the Wyland Foundation. Olympic gold medalist Carissa Moore supports these conservation efforts, and has created joint commemorative gear with Surfers for Conservation and the Wyland Foundation. Shop the joint surf collection HERE.

Team USA Surf collection with the Wyland Foundation via Virginia Chavez  for use by 360 Magazine

Old Trapper Original Beef & Cheese Snack Stick

Old Trapper’s Original Beef & Cheese Snack Sticks are the perfect back-to-school snack! Enjoy the best of both worlds because you get two tasty foods in one package– creamy American cheese and smoky beef. These hearty snack sticks are easy to throw into lunch boxes or quickly unwrap after a long day at school.

Old Trapper sets the standard for snacking utility with their delicious Beef & Cheese sticks. These snacks retail in convenient packs for just $21. Customers can choose between a one-time order, or a recurring snack subscription. For more info, visit Old Trapper’s website.

Old Trapper original beef & cheese strick iamge vai Meredith Daubner for use by 360 Magazine

PUMA × TMC Collection – THE HUSSLE WAY | THE MIAMI STORY

To continue honoring the vision and legacy of Nipsey Hussle, PUMA and The Marathon Clothing are releasing their second collection of 2021 which represents THE HUSSLE WAY | THE MIAMI STORY. This series pays homage to select cities – the “MIAMI STORY” is the first in this series – and particular moments when famed fashion icon Groovey Lew collaborated with Nipsey Hussle to create unique, one-of-a-kind looks. The five-piece “MIAMI STORY” capsule collection draws inspiration from the multiple shades of blue in the majestic Miami water and includes co-branded shirts, blue pants, blue Bermuda shorts and an all-white PUMA x TMC Future Rider.

Retailing for $45-$90, the collection will be available on Puma’s website, at the PUMA NYC Flagship store, and at select retailers including The Marathon Clothing starting August 13. For more information, please visit HERE. On that website, users can view a video of Groovey Lew, who talks about his friendship with Nipsey Hussle, the meaning of the Hussle Way, inspiration behind the collection and more.

PUMA and The Marathon Clothing Collection THE HUSSLE WAY | THE MIAMI STORY sneaker product image via Morgan Evans at Berk Communications for use by 360 Magazine

Rado x Great Gardens of the World Watches

Never be late for class again! When Rado announced their partnership with Grandi Giardini Italiani in 2017, it brought together the companies’ shared interest in design, beauty and nature at its best. Rado now extends its partnership with the Great Gardens of the World and brings to life three modern design timepieces with an essence of nature.

In full bloom, three new models celebrating exceptional design, eternal nature and futuristic materials, form part of the new line named Rado True x Great Gardens of the World. Each timepiece, or “chapter,” represents a stunning achievement of great subtlety and harmony, the glorious power of nature, and modern design. For more information, visit HERE.

Rado True x Great Gardens of the World, Chapter 1 Ref. R27114902 image via Fiorella Rosales at Swatch Group for use by 360 Magazine
Art by Kaelen of 360 for use by 360 Magazine

FinnAir Introduces Business Light Ticket

Finnair brings more choice to customers, introduces Business Light ticket

Finnair will introduce a totally new Business Light ticket and renew its other ticket types on 15 June, addressing the increasing trend for personalization of the travel experience.  

Customers can choose a ticket for their needs from three ticket types – Light, Classic and Flex – that are available for both Business and Economy Class for all short-haul and most intercontinental journeys. When booking a ticket, customers select the travel class experience they prefer and the level of flexibility for making reservation changes – along with some additional services included in the ticket. The rest of the experience can be tailored with a wide selection of travel extras. 

There is an increasing need to personalize the travel experience, and our new ticket types offer opportunities for choice and tailoring says Ole Orvér, Chief Commercial Officer, Finnair. We want to offer our customers journeys that look like them, and we will be adding more choice and personalization opportunities to our offering as we re-introduce services and prepare for ramp-up of our operations.  

Business Light is a totally new ticket type designed especially for leisure travelers who want to travel light and affordably while enjoying Business Class comfort. Business Light includes carry-on baggage only. Reservation changes, refunds, airport priority services, lounge access and onboard internet are not included in the ticket price. Customers can always elevate their experience by choosing the travel extras that matter most for them.  

The Classic ticket is the most popular option allowing ticket date changes and including one piece of checked baggage. With a Classic ticket bought on 15 June or later, customers can make travel date changes flexibly, paying only the possible fare difference between the original and new tickets. A refund is not possible in the case of a customer cancelling their reservation.  

The Flex ticket is a fully flexible and refundable ticket option serving those whose plans can change. When changing travel dates with a Flex ticket, customers only pay the possible fare difference between the original and new tickets. In case a customer wants to cancel their trip, the ticket will be refunded. Flex tickets include checked baggage and advance seat reservation. A Flex ticket bought after 15 June doesn’t include airport priority services. 

Customers who purchased their tickets before 15 June will travel with their original tickets and the benefits that were included with them. Due to the coronavirus situation, Finnair offers all customers with bookings made latest on 31 August 2021 extra flexibility for travel date changes. 

More information is available at FinnAir’s website, Twitter, Facebook, Instagram and YouTube

About Finnair

Finnair is a modern premium network airline, specialising in passenger and cargo traffic between Asia and Europe. Helsinki’s geographical location gives Finnair a competitive advantage, since the fastest connections between many European destinations and Asian megacities fly over Finland. Finnair is the only Nordic network carrier with a 4-star Skytrax ranking and a member of the oneworld alliance. In 2019, Finnair’s revenues amounted to EUR 3,098 million and it carried over 14.7 million passengers. Finnair Plc’s shares are quoted on the Nasdaq Helsinki stock exchange.

Book illustration by Heather Skovlund for 360 Magazine

Education Tips For Children

7 Ways to Ensure Your Child Gets a Good Education

The Oxford Method, a tutoring community, offers tips to help your child be successful in school

Over the last year, during the pandemic, there have been many kids who have struggled academically. This is in part due to the millions who have had to do online learning and find the setup difficult. Whether children are learning online, in person, via classroom, or through a combination of the three, there are things that parents can do to help them be more successful. Knowing what to do can help make a world a difference and reduce the struggling.

“Many parents are aware of the way their kids are struggling with school over this school year,” explains David Florence, professor and founder of The Oxford Method, a community that offers tutoring services around the country. “Rather than let them fall behind, it’s a good idea to take action and do what you can to help them keep up and even pull ahead.”

According to the U.S. Census Bureau, 93% of households with school-age children report that their kids have engaged in some sort of distance learning during the pandemic. They also report that the vast shift in the way kids are learning has also caused digital inequality because some kids don’t have access to computers and/or the Internet. Whether students are learning online or in class, there are things parents can do to help them get a good education.

Here 7 ways to help ensure your child gets a good education:

  1. Sleep. It’s crucial for a child to get enough sleep each night, which will help them to be more focused, as well as improve their behavior, quality of life, and mental and physical health. The American Academy of Pediatrics reports that children ages 6-12 should get 9-12 hours of sleep per night, and teens ages 13-18 should get 8-10 hours of sleep per night.
  2. Teach value. It usually starts at home whether or not a child values an education. Parents who want their kids to get a good education should instill a love of learning in their children and teach them to value the education they are getting.
  3. Get them help. If your child is struggling, you may be able to help them, but there also comes a time when kids need a tutor to step in. A good tutor can make a world of difference in ensuring that a child gets a good education. They can help ensure that students will not fall behind and that they will get the foundation they need to move on in a subject.
  4. Show them how. Oftentimes, kids don’t know how to effectively study for a test or to take notes when they are in class. Take the time to show them how to do it effectively, as well as how to stay organized with their schooling. When students are organized, they are more likely to succeed.
  5. Ask them questions. Be sure to ask your kids how it is going, if they got their homework done, if they need any help, or if there’s anything they need to be more successful. They like to know that you are interested in how they are doing, so it’s good to show an active interest.
  6. Get involved. It’s always a good idea if you can get involved with the school and have good communication with the teacher. That way you will be aware of what is going on and know how to help your child more. Teachers love it when parents take an active interest in their child’s education.
  7. Praise your kids. Help kids to know what they are doing is right or what they are doing is wrong. Praising and encouraging the kids builds their confidence and helps them to succeed as they grow.

“Just about every parent has the ability to help kids succeed with their academics, even if it’s ensuring they have the tools they need to succeed,” added Florence. “We help parents be successful, even those who don’t have the funds to pay for a tutor. Our mission is to help as many students to achieve as we can.”

The Oxford Method has over 100 tutors around the country, covering all subject areas. They offer online tutoring, as well as in-person and in-classroom options. Their tutoring services are available 24 hours per day, 365 days per year. Instructors have a minimum of a bachelor’s degree, with many of them having a master’s degree, Ph.D., and at least four years of teaching experience. The Oxford Method works with their nonprofit, Social Actualization, Inc., by giving them 10% of all profits. The funds are used to provide free computers, high-speed internet, and instruction to underprivileged families in urban and rural America. Plus, 40% of their instructors are PhDs, 40% have a master’s degree, and 20% have only a bachelor’s degree.

The Oxford Method believes that education is the great equalizer and the best gift you can give the next generation. Subject areas include science, technology, engineering, and math (STEM), as well as business, social studies, psychology, English, history, public speaking, study methods, test-taking, and more. To get more information about The Oxford Method, visit the website.

Alicia Keys illustration by Kaelen Felix for 360 Magazine MasterClass article.

Alicia Keys MasterClass

MasterClass, the streaming platform where anyone can learn from the world’s best across a wide range of subjects, today announced that 15-time Grammy Award®-winning artist Alicia Keys will teach a class on songwriting and producing. For the first time ever, Keys will not only reveal her complete approach to songwriting but also share her inspiring philosophies on how to unlock authenticity, empathy and vulnerability. Keys’ class is now available exclusively on MasterClass, where subscribers get unlimited access to all 90+ instructors with an annual membership.

“Alicia is simply a legend,” said David Rogier, founder and CEO of MasterClass. “She appeals to and unites her audience with empathy and empowerment. In her MasterClass, Alicia not only breaks down her creative process, but deconstructs her most influential songs. She inspires all of us to control our power and purpose.”

Designed for artists of all levels, Keys’ MasterClass will share her rare and valuable insight into songwriting with soul. Within the intimate setting of her personal studio, Keys will take members through her entire process, starting with developing lyrics at the piano in the Live Room, recording and layering vocals in the Iso Booth, and finally, arranging sonics in the Control Room. Breaking down the anatomy of her many anthemic tracks, she explains the various influences and elements that come together to create her signature authentic and retro-futuristic sound, including how she harnesses the power of specific vocal arrangements and experiments with instruments and software. Fans will appreciate her rare deconstruction of the creative process behind one of her most iconic hits, “Fallin’.” Keys will also go beyond her technical skills to discuss her take on inequalities in the music industry and how she’s creating more space at the table for those whose voices are silenced. Offering a rare look at the wealth of knowledge and experience behind her monumental career, her class will empower members to define their purpose, channel their empathy and find their authentic rhythm.

“I cannot stress enough the power you have when you’re truly confident in yourself,” said Keys. “In my MasterClass, I’m excited to connect on a different level. We’re gonna talk about what I’ve learned, my process and how to access what’s inside of you, so you can connect and get it out into the world.”

A talented performer from a young age, Keys scored her first No. 1 hit in 2001 with “Fallin’,” which was featured on her debut album, Songs in A Minor, and landed her her first five Grammy Awards, including those for Song of the Year and Best New Artist. She’s released six more critically acclaimed studio albums since her debut: The Diary of Alicia Keys (2003), As I Am (2007), The Element of Freedom (2009), Girl on Fire(2012), Here (2016) and, most recently, Alicia (2020). As one of the most influential songwriter-performers of the last two decades, Keys has been honored with countless awards, including 15 Grammy Awards, 17 NAACP Image Awards, nine Billboard Music Awards, five American Music Awards and seven BET Awards, as well as the Starlight Award by the Songwriters Hall of Fame. In addition to her singing career, Keys is also acclaimed for her humanitarian work, philanthropy and activism. At just 22 years old, she co-founded and serves as the global ambassador of the nonprofit HIV/AIDS-fighting organization Keep a Child Alive; she launched the We Are Here Movement, a petition to demand racial justice and equality; and in 2018, Keys formed She Is the Music, a music-industry group for female advancement.

Image courtesy of MasterClass

music Ivory Rowen illustration for 360 Magazine.

Music Educators Teaching Online

K-12 musical instruction and performances may look different this fall, but the beat will go on thanks to creativity and music-making technologies, says a Purdue University expert.

“There are so many online tools out there that music educators can use to bring students together during the COVID-19 pandemic,” said Christopher Cayari, assistant professor of music education in the Patti and Rusty Rueff School of Design, Art, and Performance at Purdue. “One option is for programs to host online concerts or performances through the recording and mixing of virtual ensembles and individual performances.”

Platforms like Soundtrap by Spotify and Protools are great resources for sound editing. Other softwares like Flipgrid and Adobe Premiere do video editing, while Acapella by PicPlayPost and BandLab are compilation apps available for mobile devices to create musical productions amid the pandemic. Cayari encourages music educators to experiment with these softwares to make music with their students, and the skills they develop while distance learning can then be carried into physical classrooms after the pandemic is over.

 “Putting together a virtual ensemble can be difficult, but I have seen many tech-savvy educators or sound engineers helping music educators create virtual performances,” Cayari said. “Students can also collaborate with one another to create anything from karaoke videos to vlog projects. The great thing about technology is that students can collaborate with others without geographical restraint.”

For the last 10 years, Cayari has researched online music making and virtual performances, focusing most of his attention on YouTube and how the platform has changed the way people create, consume and share music. According to Cayari, online music-making projects, research, technologies and literacies occur within three dispositions:

  • Do-it-yourself: “There are many avenues for do-it-yourself projects thanks to social media or audio recording websites like SoundCloud or Bandcamp. This method is great for students because it allows them to learn for themselves about the aspects that go into music recording projects.”
  • Do-it-with-others: “Online music making isn’t a new concept. For many years, people have been collaborating with others to create music and connect with one another through the production of music.”
  • Do-it-for-others: “These type of performances are organized projects where individuals submit their own performances and someone else pulls it all together. Everyone from the organizer to the performers to the editors have a hand in creating something for the enjoyment of others.”

This week, a special issue of the Journal for Popular Music Education, co-edited by Cayari and Janice Waldron from Windsor University in Ontario, Canada, was released that focuses on learning, performing and teaching, which includes international research about how music teachers are using the internet to teach students.

About Purdue University

Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked the No. 6 Most Innovative University in the United States by U.S. News & World Report, Purdue delivers world-changing research and out-of-this-world discovery. Committed to hands-on and online, real-world learning, Purdue offers a transformative education to all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, enabling more students than ever to graduate debt-free. See how Purdue never stops in the persisten

Rita Azar illustrates a photojournalism article for 360 MAGAZINE

Thomson Reuters Foundation x Omidyar Network

The Thomson Reuters Foundation has joined forces with Omidyar Network to document the devastating effects of COVID-19 on millions of people around the globe.

Using photography and journalism, COVID-19: The Bigger Picture aims to tell the stories of those most affected and most vulnerable to the pandemic that has changed the lifestyles of each person on the planet.

Antonio Zappulla, the CEO of the Thomson Reuters Foundation, said, “This pandemic is a global crisis like no other, affecting every person on the planet. The world is grappling daily to understand its scale and severity against an onslaught of information and misinformation. It has never been more critical to lean on the power of journalism excellence to cut through the noise with accurate and impartial storytelling.”

The Thomson Reuters Foundation works to advance media freedom and promote human rights while Omidyar Network is committed to building inclusive and equitable societies. Though the impact has been widespread, the goal of the project is to show how social inequality that existed before the inception of the virus has only been magnified by the spread of the pandemic.

“This virus has devastated lives and livelihoods across the globe. By combining the storytelling capabilities of the Thomson Reuters Foundation with photos from people whose lives have been upended by the pandemic, we will not only see the impacts on everyday life but also the systemic inequalities that brought us to this dire moment,” said Mike Kubzansky, the CEO of Omidyar Network.

COVID-19: The Bigger Picture, consists of two parts. First, a photojournalism competition allows anyone to submit a photo capturing the devastation of the coronavirus. Entrants may submit one photo with the prize being a photojournalism class taught by Thomson Reuters Foundation’s trainers. Photos may be entered beginning August 12th.

The documentation also includes a series of photo essays focusing on the United States. Experienced and decorated journalists will uncover the stories of workers assisting the elderly in Florida, caretakers of children in North Carolina and more. The photoessays will be released over the next three months, and readers can sign up to be notified when each essay is published.

“By capturing individual experiences, The Bigger Picture will document a wider story. It is only then, that we can truly change the narrative,” Zappulla said.

book, reading, Vaughn Lowery, 360 Magazine

Clark Atlanta University × T.I.

Clark Atlanta University (CAU) President George T. French Jr. is thinking outside the box when it comes to educating, enlightening and empowering CAU students.

The university is partnering with three-time Grammy Award-winning recording artist, actor, producer, songwriter and entrepreneur Tip “T.I.” Harris to create an amazing experience for CAU undergraduate students this Fall.

“HBCUs have a vital role in our community and have managed to withstand even while being some of the most under-resourced institutions,” said T.I.  “Our national HBCUs continue to underscore the fact that we have always had to do more with less. I am excited to be partnering with Clark Atlanta University in my hometown – Atlanta.”

I applaud their innovative approach to ensuring their students are educated beyond the traditional textbook curriculum. I am honored to end my voice and unique experiences to the betterment of today’s young people and to do my part to lift the legacy of historical black colleges and universities across the nation,” T.I. said.

T.I. will be tag teaming with Presidential Leadership Scholar and hip-hop aficionado, Dr. Melva K. Williams on the “Business of Trap Music.”  Williams brought forward the concept as a way to expose the life, career, entrepreneurial success, experiences, and the like of national recording artist, T.I., to the HBCU community. Williams is a prominent figure in higher education and is a long-time educator, HBCU advocate, and co-founder for the Higher Education Leadership Foundation (H.E.L.F.).  She also serves as a Vice Chancellor for Southern University Shreveport and New Orleans.

“In higher education it is important that we challenge, empower and equip our students with the proper resources to excel,” said President George T. French Jr., “I believe the best way to do this is to understand their culture and create life-long experiences that will not only motivate our scholars but present them with opportunities to help them become globally competitive,” French said.

Trap Music is a sub-genre of hip-hop music and is a cultural phenomenon that involves a variety of art forms. The genre has been embraced worldwide, has been infused with other types of music and has become a part of everyday living. The effect of Trap Music is well known, but the business of Trap Music and its ability to enlighten and educate will be explored on the campus of Clark Atlanta University.

LEARN MORE ABOUT CLARK ATLANTA UNIVERSITY: Website | Instagram | Twitter

360 Magazine

Top 3 Reasons To Become an Educator

These days, a quality education is key to every student’s future job prospects, socioeconomic mobility and professional success. If you love helping others, are patient and have a knack for breaking things down in an easy-to-understand way, you may want to consider becoming an educator. You’re probably already familiar with a few of the perks of going into teaching, like getting summers off or having creative control over your classroom and teaching style. However, there are some other great perks that you might not have thought about. If you’re thinking of continuing your education first to become as well-prepared for your future career as possible, click here. To learn more about the top three reasons you should consider a career in education, read on.

1. It’s Great for Family Life

If you’re the parent of young children looking for a career that will fit into your family life but also bring professional fulfillment, look no further than a teaching career. While many teachers will tell you that even after the final school bell rings, you may have to bring grading or lesson planning home, being on the same daily schedule as your children is a big advantage. After all, you’ll be on spring break and summer vacation when they are, and you won’t have to hire babysitters to look after them until you get off work at your 9 to 5. For family work-life balance, going into education is a great option!

2. You Can Work Anywhere

While different states may have different educational and licensing requirements, teachers are in demand in just about every city across the country. This means that if you decide to become an educator, you get to pick where you want to live and will be sure to find job opportunities in the locality of your choosing. If you like the idea of having opportunities everywhere and not being restricted to living in only one metro area for the rest of your career, the versatility of going into education could be a great fit for you!

3. You Help Shape Students’ Academic Success

As any former student is well aware, success in school doesn’t just mean access to quality materials – it means having a great teacher as well. As the head of your own classroom, you have the potential to help your students exceed learning outcomes, get interested in new material and get motivated for future success. A good teacher helps students pass standardized tests; a great teacher helps students develop critical thinking skills that will serve them for years to come. If you’re driven by a desire to help foster creative thinking and practical skills in your students, you’ve got what it takes to make a big impact on your students’ academic performance not just in this school year, but potentially for the future as well. After all, a great experience in your classroom could change their entire outlook on academics and shape their future trajectory!
Education is essential for shaping the next generation, and working as an educator comes with a surprising roster of perks. If you’re invested in molding tomorrow’s citizens, teaching could be the perfect career for you.

ROLLS-ROYCE ADAMAS

ADAMAS COLLECTION TAKES ROLLS-ROYCE BLACK BADGE FURTHER INTO THE DARKNESS

·       Rolls-Royce unveils first Black Badge Collection of 40 Wraiths and 30 Dawns, named Adamas

·       Laboratory-grown black diamonds encrust Black Badge infinity symbol

·       Spirit of Ecstasy transformed in machined carbon fibre

·       Carbon structure inspired Starlight Headliner features colour gradation

The Bespoke Collective of the House of Rolls-Royce has conceived a darker iteration of Black Badge Wraith and Dawn, presented in a limited Collection, named Adamas. Drawing inspiration from the name, meaning ‘untameable’, ‘invincible’ and also ‘diamond’, the Collective celebrate the darker side of contemporary craftsmanship, expertly weaving a dark aesthetic of unbreakable carbon structures into just 40 Black Badge Wraiths and 30 Black Badge Dawns. Technical fibres and molecular compounds are manipulated and recognised for their systematic, beguiling beauty.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce, commented, “Adamas is a Collection that fuses the extraordinary competence of our Bespoke craftspeople from the Home of Rolls-Royce in Goodwood, West Sussex, with the rebellious spirit of Black Badge. The result is a motor car for those who seek more than the definitive of engineered luxury conveyance. This is a motor car for the risk-taker who is not afraid to embrace a bold and progressive statement of true and modern luxury, in its darkest form.”

Adamas Collection

On encountering Adamas, one is immediately drawn to the Spirit of Ecstasy, who finds herself taken from the edge of darkness, into the black. She is formed for the first time in history of machined carbon fibre, personifying the very essence of the Collection.

The entrancing figure is engineered from 294 layers of aerospace grade carbon fibre, which takes 68 hours to produce with a technical weave angle of precisely 25 degrees. She confidently resides on a specially created titanium base, vapour blasted to adopt a darkened aesthetic, bearing the words ‘BLACK BADGE ADAMAS’, and the infinity logo.

One recalls the colours of the first iteration of Rolls-Royce Black Badge. The mandarin orange interior for Dawn and Cobalto Blue interior for Wraith have spread to the exterior; darkened versions of these hues envelop the body in a hypnotic Aphrodite Red over Black and Morpheus Blue over Black two-tone respectively. These are the first two-tone Black Badge cars. These colours, as though touched by darkness, have a deep colour transition, providing a mesmerising iridescent effect. Patrons are able to specify their chosen Adamas in either colourway.

Below, black grille vanes are added to the already darkened grille surround of Black Badge, underlying the sinister, untameable nature of Adamas.

Stepping inside, one’s eye is drawn to the clock, encrusted with black diamonds. Harnessing the carbon structure in its most explicit form, 88 laboratory-grown diamonds form the Black Badge infinity symbol, providing a jewellery-like reminder of the restless spirits of the inhabitants of these motor cars. Mounted upon a carbon fibre back-plate, the black diamonds are perfectly engineered to deliver exquisite clarity and colour. The face of the clock is embellished with machined aluminium chaplets and a polished aluminium inner bezel, adding dramatic detail to the contrasting white face.

Perhaps one of the most captivating expressions of technical craft is the interpretation of the diamond theme on the starlight headliner of Wraith Adamas. 1,340 individual fibre optic lights are configured as though forming the molecular structure of carbon as it becomes a diamond, presenting a motif reminiscent of a powerful spine running through the interior cabin. Available in either hue, co-ordinating perfectly with either colour scheme, the starlight headliner for the first time incorporates graded shading, using varying tones of the chosen colour palette to accentuate the subject.

Pearlescent effect leather, a Collection Car debut, echoes the exterior hue. Offset by a two tone steering wheel and accentuated by rich woven black leather on the door panniers and transmission tunnel, the interior celebrates the darker side of luxury craftsmanship in even the smallest of details.

The Collection premieres a new dark brushed metal fascia, designed to correspond with the carbon fibre. Cold to the touch, this metal finish flows through the motor car, through both front and rear centre console lids, emphasising the unbreakable strength at the core of Black Badge Adamas.

As a final touch, when one enters or alights from the atmospheric cabin of Adamas, one encounters an illuminated tread plate, reading either ‘Black Badge Wraith Adamas – One of Forty’ or ‘Black Badge Dawn Adamas – One of Thirty’, reminding the occupant of the power and precious nature of this Collection.

Rolls-Royce Collection Cars

The Rolls-Royce Bespoke Collective, consisting of designers, engineers and craftspeople from the Home of Rolls-Royce in Goodwood, have an innate understanding of the marque’s discerning patrons. Characterised by a desire for more than mere acquisition, a patron of Rolls-Royce, accustomed to luxury in all avenues of their lifestyle, seeks to commission and collect. It is at this juncture that there is a meeting of minds with the Rolls-Royce Bespoke Collective, who provides a guiding hand in this commissioning process, imparting its deep understanding of the constitution of true luxury in the process. The Bespoke Collective harness this knowledge to create a limited number of highly Bespoke, rare, collectable motor cars; a Rolls-Royce Collection car.

It is for this reason a Rolls-Royce Collection car gains such distinction. Formed at the hands of masters in their fields, a Rolls-Royce Collection car is a showcase of competence, using the finest materials in ways that raise the bar of technical competence to create a stunning masterpiece.

Resulting from this deep understanding of its clientele, Rolls-Royce is able to anticipate these customer needs and requirements. Whether drawn to a motor car steeped in rich heritage, such as the recently announced ‘Silver Ghost Collection’, or a playful adaptation of luxury theatre as revealed in the ‘Wraith Luminary Collection’, or now, embodying the darkest expressions of luxury in the Adamas Collection, the Rolls-Royce Bespoke Collective can rise to the most demanding of challenges.