Posts tagged with "class"

Alicia Keys illustration by Kaelen Felix for 360 Magazine MasterClass article.

Alicia Keys MasterClass

MasterClass, the streaming platform where anyone can learn from the world’s best across a wide range of subjects, today announced that 15-time Grammy Award®-winning artist Alicia Keys will teach a class on songwriting and producing. For the first time ever, Keys will not only reveal her complete approach to songwriting but also share her inspiring philosophies on how to unlock authenticity, empathy and vulnerability. Keys’ class is now available exclusively on MasterClass, where subscribers get unlimited access to all 90+ instructors with an annual membership.

“Alicia is simply a legend,” said David Rogier, founder and CEO of MasterClass. “She appeals to and unites her audience with empathy and empowerment. In her MasterClass, Alicia not only breaks down her creative process, but deconstructs her most influential songs. She inspires all of us to control our power and purpose.”

Designed for artists of all levels, Keys’ MasterClass will share her rare and valuable insight into songwriting with soul. Within the intimate setting of her personal studio, Keys will take members through her entire process, starting with developing lyrics at the piano in the Live Room, recording and layering vocals in the Iso Booth, and finally, arranging sonics in the Control Room. Breaking down the anatomy of her many anthemic tracks, she explains the various influences and elements that come together to create her signature authentic and retro-futuristic sound, including how she harnesses the power of specific vocal arrangements and experiments with instruments and software. Fans will appreciate her rare deconstruction of the creative process behind one of her most iconic hits, “Fallin’.” Keys will also go beyond her technical skills to discuss her take on inequalities in the music industry and how she’s creating more space at the table for those whose voices are silenced. Offering a rare look at the wealth of knowledge and experience behind her monumental career, her class will empower members to define their purpose, channel their empathy and find their authentic rhythm.

“I cannot stress enough the power you have when you’re truly confident in yourself,” said Keys. “In my MasterClass, I’m excited to connect on a different level. We’re gonna talk about what I’ve learned, my process and how to access what’s inside of you, so you can connect and get it out into the world.”

A talented performer from a young age, Keys scored her first No. 1 hit in 2001 with “Fallin’,” which was featured on her debut album, Songs in A Minor, and landed her her first five Grammy Awards, including those for Song of the Year and Best New Artist. She’s released six more critically acclaimed studio albums since her debut: The Diary of Alicia Keys (2003), As I Am (2007), The Element of Freedom (2009), Girl on Fire(2012), Here (2016) and, most recently, Alicia (2020). As one of the most influential songwriter-performers of the last two decades, Keys has been honored with countless awards, including 15 Grammy Awards, 17 NAACP Image Awards, nine Billboard Music Awards, five American Music Awards and seven BET Awards, as well as the Starlight Award by the Songwriters Hall of Fame. In addition to her singing career, Keys is also acclaimed for her humanitarian work, philanthropy and activism. At just 22 years old, she co-founded and serves as the global ambassador of the nonprofit HIV/AIDS-fighting organization Keep a Child Alive; she launched the We Are Here Movement, a petition to demand racial justice and equality; and in 2018, Keys formed She Is the Music, a music-industry group for female advancement.

Image courtesy of MasterClass

music Ivory Rowen illustration for 360 Magazine.

Music Educators Teaching Online

K-12 musical instruction and performances may look different this fall, but the beat will go on thanks to creativity and music-making technologies, says a Purdue University expert.

“There are so many online tools out there that music educators can use to bring students together during the COVID-19 pandemic,” said Christopher Cayari, assistant professor of music education in the Patti and Rusty Rueff School of Design, Art, and Performance at Purdue. “One option is for programs to host online concerts or performances through the recording and mixing of virtual ensembles and individual performances.”

Platforms like Soundtrap by Spotify and Protools are great resources for sound editing. Other softwares like Flipgrid and Adobe Premiere do video editing, while Acapella by PicPlayPost and BandLab are compilation apps available for mobile devices to create musical productions amid the pandemic. Cayari encourages music educators to experiment with these softwares to make music with their students, and the skills they develop while distance learning can then be carried into physical classrooms after the pandemic is over.

 “Putting together a virtual ensemble can be difficult, but I have seen many tech-savvy educators or sound engineers helping music educators create virtual performances,” Cayari said. “Students can also collaborate with one another to create anything from karaoke videos to vlog projects. The great thing about technology is that students can collaborate with others without geographical restraint.”

For the last 10 years, Cayari has researched online music making and virtual performances, focusing most of his attention on YouTube and how the platform has changed the way people create, consume and share music. According to Cayari, online music-making projects, research, technologies and literacies occur within three dispositions:

  • Do-it-yourself: “There are many avenues for do-it-yourself projects thanks to social media or audio recording websites like SoundCloud or Bandcamp. This method is great for students because it allows them to learn for themselves about the aspects that go into music recording projects.”
  • Do-it-with-others: “Online music making isn’t a new concept. For many years, people have been collaborating with others to create music and connect with one another through the production of music.”
  • Do-it-for-others: “These type of performances are organized projects where individuals submit their own performances and someone else pulls it all together. Everyone from the organizer to the performers to the editors have a hand in creating something for the enjoyment of others.”

This week, a special issue of the Journal for Popular Music Education, co-edited by Cayari and Janice Waldron from Windsor University in Ontario, Canada, was released that focuses on learning, performing and teaching, which includes international research about how music teachers are using the internet to teach students.

About Purdue University

Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked the No. 6 Most Innovative University in the United States by U.S. News & World Report, Purdue delivers world-changing research and out-of-this-world discovery. Committed to hands-on and online, real-world learning, Purdue offers a transformative education to all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, enabling more students than ever to graduate debt-free. See how Purdue never stops in the persisten

Rita Azar illustrates a photojournalism article for 360 MAGAZINE

Thomson Reuters Foundation x Omidyar Network

The Thomson Reuters Foundation has joined forces with Omidyar Network to document the devastating effects of COVID-19 on millions of people around the globe.

Using photography and journalism, COVID-19: The Bigger Picture aims to tell the stories of those most affected and most vulnerable to the pandemic that has changed the lifestyles of each person on the planet.

Antonio Zappulla, the CEO of the Thomson Reuters Foundation, said, “This pandemic is a global crisis like no other, affecting every person on the planet. The world is grappling daily to understand its scale and severity against an onslaught of information and misinformation. It has never been more critical to lean on the power of journalism excellence to cut through the noise with accurate and impartial storytelling.”

The Thomson Reuters Foundation works to advance media freedom and promote human rights while Omidyar Network is committed to building inclusive and equitable societies. Though the impact has been widespread, the goal of the project is to show how social inequality that existed before the inception of the virus has only been magnified by the spread of the pandemic.

“This virus has devastated lives and livelihoods across the globe. By combining the storytelling capabilities of the Thomson Reuters Foundation with photos from people whose lives have been upended by the pandemic, we will not only see the impacts on everyday life but also the systemic inequalities that brought us to this dire moment,” said Mike Kubzansky, the CEO of Omidyar Network.

COVID-19: The Bigger Picture, consists of two parts. First, a photojournalism competition allows anyone to submit a photo capturing the devastation of the coronavirus. Entrants may submit one photo with the prize being a photojournalism class taught by Thomson Reuters Foundation’s trainers. Photos may be entered beginning August 12th.

The documentation also includes a series of photo essays focusing on the United States. Experienced and decorated journalists will uncover the stories of workers assisting the elderly in Florida, caretakers of children in North Carolina and more. The photoessays will be released over the next three months, and readers can sign up to be notified when each essay is published.

“By capturing individual experiences, The Bigger Picture will document a wider story. It is only then, that we can truly change the narrative,” Zappulla said.

book, reading, Vaughn Lowery, 360 Magazine

Clark Atlanta University × T.I.

Clark Atlanta University (CAU) President George T. French Jr. is thinking outside the box when it comes to educating, enlightening and empowering CAU students.

The university is partnering with three-time Grammy Award-winning recording artist, actor, producer, songwriter and entrepreneur Tip “T.I.” Harris to create an amazing experience for CAU undergraduate students this Fall.

“HBCUs have a vital role in our community and have managed to withstand even while being some of the most under-resourced institutions,” said T.I.  “Our national HBCUs continue to underscore the fact that we have always had to do more with less. I am excited to be partnering with Clark Atlanta University in my hometown – Atlanta.”

I applaud their innovative approach to ensuring their students are educated beyond the traditional textbook curriculum. I am honored to end my voice and unique experiences to the betterment of today’s young people and to do my part to lift the legacy of historical black colleges and universities across the nation,” T.I. said.

T.I. will be tag teaming with Presidential Leadership Scholar and hip-hop aficionado, Dr. Melva K. Williams on the “Business of Trap Music.”  Williams brought forward the concept as a way to expose the life, career, entrepreneurial success, experiences, and the like of national recording artist, T.I., to the HBCU community. Williams is a prominent figure in higher education and is a long-time educator, HBCU advocate, and co-founder for the Higher Education Leadership Foundation (H.E.L.F.).  She also serves as a Vice Chancellor for Southern University Shreveport and New Orleans.

“In higher education it is important that we challenge, empower and equip our students with the proper resources to excel,” said President George T. French Jr., “I believe the best way to do this is to understand their culture and create life-long experiences that will not only motivate our scholars but present them with opportunities to help them become globally competitive,” French said.

Trap Music is a sub-genre of hip-hop music and is a cultural phenomenon that involves a variety of art forms. The genre has been embraced worldwide, has been infused with other types of music and has become a part of everyday living. The effect of Trap Music is well known, but the business of Trap Music and its ability to enlighten and educate will be explored on the campus of Clark Atlanta University.

LEARN MORE ABOUT CLARK ATLANTA UNIVERSITY: Website | Instagram | Twitter

360 Magazine

Top 3 Reasons To Become an Educator

These days, a quality education is key to every student’s future job prospects, socioeconomic mobility and professional success. If you love helping others, are patient and have a knack for breaking things down in an easy-to-understand way, you may want to consider becoming an educator. You’re probably already familiar with a few of the perks of going into teaching, like getting summers off or having creative control over your classroom and teaching style. However, there are some other great perks that you might not have thought about. If you’re thinking of continuing your education first to become as well-prepared for your future career as possible, click here. To learn more about the top three reasons you should consider a career in education, read on.

1. It’s Great for Family Life

If you’re the parent of young children looking for a career that will fit into your family life but also bring professional fulfillment, look no further than a teaching career. While many teachers will tell you that even after the final school bell rings, you may have to bring grading or lesson planning home, being on the same daily schedule as your children is a big advantage. After all, you’ll be on spring break and summer vacation when they are, and you won’t have to hire babysitters to look after them until you get off work at your 9 to 5. For family work-life balance, going into education is a great option!

2. You Can Work Anywhere

While different states may have different educational and licensing requirements, teachers are in demand in just about every city across the country. This means that if you decide to become an educator, you get to pick where you want to live and will be sure to find job opportunities in the locality of your choosing. If you like the idea of having opportunities everywhere and not being restricted to living in only one metro area for the rest of your career, the versatility of going into education could be a great fit for you!

3. You Help Shape Students’ Academic Success

As any former student is well aware, success in school doesn’t just mean access to quality materials – it means having a great teacher as well. As the head of your own classroom, you have the potential to help your students exceed learning outcomes, get interested in new material and get motivated for future success. A good teacher helps students pass standardized tests; a great teacher helps students develop critical thinking skills that will serve them for years to come. If you’re driven by a desire to help foster creative thinking and practical skills in your students, you’ve got what it takes to make a big impact on your students’ academic performance not just in this school year, but potentially for the future as well. After all, a great experience in your classroom could change their entire outlook on academics and shape their future trajectory!
Education is essential for shaping the next generation, and working as an educator comes with a surprising roster of perks. If you’re invested in molding tomorrow’s citizens, teaching could be the perfect career for you.

ROLLS-ROYCE ADAMAS

ADAMAS COLLECTION TAKES ROLLS-ROYCE BLACK BADGE FURTHER INTO THE DARKNESS

·       Rolls-Royce unveils first Black Badge Collection of 40 Wraiths and 30 Dawns, named Adamas

·       Laboratory-grown black diamonds encrust Black Badge infinity symbol

·       Spirit of Ecstasy transformed in machined carbon fibre

·       Carbon structure inspired Starlight Headliner features colour gradation

The Bespoke Collective of the House of Rolls-Royce has conceived a darker iteration of Black Badge Wraith and Dawn, presented in a limited Collection, named Adamas. Drawing inspiration from the name, meaning ‘untameable’, ‘invincible’ and also ‘diamond’, the Collective celebrate the darker side of contemporary craftsmanship, expertly weaving a dark aesthetic of unbreakable carbon structures into just 40 Black Badge Wraiths and 30 Black Badge Dawns. Technical fibres and molecular compounds are manipulated and recognised for their systematic, beguiling beauty.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce, commented, “Adamas is a Collection that fuses the extraordinary competence of our Bespoke craftspeople from the Home of Rolls-Royce in Goodwood, West Sussex, with the rebellious spirit of Black Badge. The result is a motor car for those who seek more than the definitive of engineered luxury conveyance. This is a motor car for the risk-taker who is not afraid to embrace a bold and progressive statement of true and modern luxury, in its darkest form.”

Adamas Collection

On encountering Adamas, one is immediately drawn to the Spirit of Ecstasy, who finds herself taken from the edge of darkness, into the black. She is formed for the first time in history of machined carbon fibre, personifying the very essence of the Collection.

The entrancing figure is engineered from 294 layers of aerospace grade carbon fibre, which takes 68 hours to produce with a technical weave angle of precisely 25 degrees. She confidently resides on a specially created titanium base, vapour blasted to adopt a darkened aesthetic, bearing the words ‘BLACK BADGE ADAMAS’, and the infinity logo.

One recalls the colours of the first iteration of Rolls-Royce Black Badge. The mandarin orange interior for Dawn and Cobalto Blue interior for Wraith have spread to the exterior; darkened versions of these hues envelop the body in a hypnotic Aphrodite Red over Black and Morpheus Blue over Black two-tone respectively. These are the first two-tone Black Badge cars. These colours, as though touched by darkness, have a deep colour transition, providing a mesmerising iridescent effect. Patrons are able to specify their chosen Adamas in either colourway.

Below, black grille vanes are added to the already darkened grille surround of Black Badge, underlying the sinister, untameable nature of Adamas.

Stepping inside, one’s eye is drawn to the clock, encrusted with black diamonds. Harnessing the carbon structure in its most explicit form, 88 laboratory-grown diamonds form the Black Badge infinity symbol, providing a jewellery-like reminder of the restless spirits of the inhabitants of these motor cars. Mounted upon a carbon fibre back-plate, the black diamonds are perfectly engineered to deliver exquisite clarity and colour. The face of the clock is embellished with machined aluminium chaplets and a polished aluminium inner bezel, adding dramatic detail to the contrasting white face.

Perhaps one of the most captivating expressions of technical craft is the interpretation of the diamond theme on the starlight headliner of Wraith Adamas. 1,340 individual fibre optic lights are configured as though forming the molecular structure of carbon as it becomes a diamond, presenting a motif reminiscent of a powerful spine running through the interior cabin. Available in either hue, co-ordinating perfectly with either colour scheme, the starlight headliner for the first time incorporates graded shading, using varying tones of the chosen colour palette to accentuate the subject.

Pearlescent effect leather, a Collection Car debut, echoes the exterior hue. Offset by a two tone steering wheel and accentuated by rich woven black leather on the door panniers and transmission tunnel, the interior celebrates the darker side of luxury craftsmanship in even the smallest of details.

The Collection premieres a new dark brushed metal fascia, designed to correspond with the carbon fibre. Cold to the touch, this metal finish flows through the motor car, through both front and rear centre console lids, emphasising the unbreakable strength at the core of Black Badge Adamas.

As a final touch, when one enters or alights from the atmospheric cabin of Adamas, one encounters an illuminated tread plate, reading either ‘Black Badge Wraith Adamas – One of Forty’ or ‘Black Badge Dawn Adamas – One of Thirty’, reminding the occupant of the power and precious nature of this Collection.

Rolls-Royce Collection Cars

The Rolls-Royce Bespoke Collective, consisting of designers, engineers and craftspeople from the Home of Rolls-Royce in Goodwood, have an innate understanding of the marque’s discerning patrons. Characterised by a desire for more than mere acquisition, a patron of Rolls-Royce, accustomed to luxury in all avenues of their lifestyle, seeks to commission and collect. It is at this juncture that there is a meeting of minds with the Rolls-Royce Bespoke Collective, who provides a guiding hand in this commissioning process, imparting its deep understanding of the constitution of true luxury in the process. The Bespoke Collective harness this knowledge to create a limited number of highly Bespoke, rare, collectable motor cars; a Rolls-Royce Collection car.

It is for this reason a Rolls-Royce Collection car gains such distinction. Formed at the hands of masters in their fields, a Rolls-Royce Collection car is a showcase of competence, using the finest materials in ways that raise the bar of technical competence to create a stunning masterpiece.

Resulting from this deep understanding of its clientele, Rolls-Royce is able to anticipate these customer needs and requirements. Whether drawn to a motor car steeped in rich heritage, such as the recently announced ‘Silver Ghost Collection’, or a playful adaptation of luxury theatre as revealed in the ‘Wraith Luminary Collection’, or now, embodying the darkest expressions of luxury in the Adamas Collection, the Rolls-Royce Bespoke Collective can rise to the most demanding of challenges.

LAND ROVER × KENTUCKY

LAND ROVER DISCOVERY LEASE OFFERED AS  TOP PRIZE AT THE 2018 LAND ROVER KENTUCKY THREE-DAY EVENT

–       Land Rover North America returns to Kentucky Three-Day Event for its first year as title sponsor

–       Land Rover’s new “Start Off-Road” teen driving experience will debut at the event, allows young adults ages 14 – 20 years-old a first experience  behind the wheel under close supervision of Land Rover Driving Instructors

 

–       Overall competition winner will be awarded  a 12-month lease of a Land Rover Discovery

–       The new partnership with the prestigious equestrian event is part of a four-year deal, demonstrating continued support of the equestrian community 

 

The Land Rover Kentucky Three-Day Event, taking place at the Kentucky Horse Park in Lexington, KY April 26-29, 2018, is set to be the biggest edition yet. After 5 years as the presenting sponsor of the event, and a principal partner of US Equestrian for the past 8 years, Land Rover will assume the role of title sponsor. Tagged as the ‘Best Weekend all Year,’ the Land Rover brand will enhance the Kentucky Three-Day Event with new consumer activations for the entire family.

With the FEI World Equestrian Games™ Tryon taking place in September, this year’s starting line-up is anticipated to be one of the most competitive yet as riders aim to make their mark ahead of team selection.

The renowned equestrian competition, won in 2017 by three-time Olympic gold medalist and current world no. 1, Michael Jung of Germany, will be sure to challenge those striving for their share of the significant $400,000 prize money.

As part of Land Rover’s partnership with the event, the triumphant rider of the inaugural Land Rover Kentucky Three-Day Event will not only claim their share of the prize fund, but also will be presented with the keys to a 12-month lease of a Land Rover Discovery. The keys to the car will be awarded to the winning rider by Kim McCullough, Vice President of Marketing for Jaguar Land Rover North America, LLC following the Show Jumping finale.

“We are very excited to be returning to the Kentucky Three-Day Event, one of the most prestigious equestrian events in the world. Land Rover’s long-standing affiliation with equestrian sport has been strengthened by taking on the new role as title sponsor, making for an even more exciting year ahead.” said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America.

Situated within the Sponsor Village will be the newly created ‘Start Off-Road’ Teen Driving Experience, aimed at introducing young adults ages 14 years old and up to the exhilaration of driving, while maintaining the importance of car control and safety behind the wheel1. Teenage drivers will drive either the Land Rover Discovery Sport or Range Rover Evoque on a multi-terrain course all under the watchful and highly trained eyes of a Land Rover Driving Instructor.

Not wanting to disappoint the younger members of the family, Land Rover will also run a ‘Junior Drive Experience’ for children aged four through eight years old in mini electric cars, modeled on the original Land Rover Series I vehicle, on a specially created course1.

Adult ticket holders are invited to test-drive the full-size Range Rover, Land Rover Discovery, the midsize Range Rover Sport and Range Rover Velar on a purpose-built off-road course which is designed to highlight the vehicles’ deep breadth of capability, and refined luxury.

The Land Rover brand’s ‘Ultimate Stable Experience’ was created in 2017 to provide attendees insight into the six different Land Rover models, each which encompass their own defining characteristics, personality and positioning.  Given the excitement around that first event the program returns in 2018 showcasing the brand’s compact Land Rover Discovery Sport SUV.  It will be displayed alongside a range of top equestrian apparel and equipment. As part of the Stable Experience, visitors will have a chance to meet some of the competitors at rider autograph signings; there will even be a miniature pony for younger fans to pose with for photographs.

The seventh annual “Land Rover Tailgate Experience,” which invites participants to showcase their most inspired vision of a quintessential British designed tailgate, is back.  The winner will receive an exclusive ticket package and tailgate spot for the 2019 Three-Day Event.

Lastly, for those attending with canine companions they are encouraged to head to the “Rover Lounge,” located next to the “Test Drive” area, where furry friends can find treats and fresh water during their visit.

As one of only six annual Four Star Three-Day Events in the world, over 80,000 spectators are predicted to make their way to the Kentucky Horse Park to catch the four days of supreme action. The event will be telecast on the NBC Network on Sunday May 6, 2018 between 2:00-3:00 pm EDT and will re-air on the Olympic Channel on Saturday, May 26, between 3:00 – 4:00 pm EDT.  Go to the USEF Network for livestream details of the competition that will air daily.

To find out more information about the 2018 Land Rover Kentucky Three-Day Event, and how to purchase tickets, please visit their website.

1All participants will be required to complete an introductory safety briefing prior to participation and participant’s parent or guardian must sign a waiver. “Start Off-Road Teen Driving Experience” participants must be 14 to 20 years of age, meet height restrictions and be accompanied on course by a parent or guardian. Participants in the “Junior Drive Experience” must be four to eight years old. Description of programs are subject to change. Open to ticket holders only.

Lotus Elise Cup 260

Lotus Elise Cup 260: sports car alchemy

  • New ultra-rare edition with just 30 examples worldwide
  • Race-car derived ultimate Elise
  • Advanced aerodynamics generate 180 kg of downforce
  • Lightweight carbon fibre components included as standard
  • 0-60 mph in 3.8 secs and 250 hp, dry weight from 862 kg

Rare and race-bred, the extreme limited-edition Lotus Elise Cup 260 packs the company’s passion for motorsport engineering into one of the most accomplished cars it has ever produced. Taking what’s widely regarded as the benchmark for intuitive handling and driver involvement, Lotus has integrated some of the latest design philosophies from high-performance stablemates including the Exige Cup 380, and the mighty Evora GT430, as well as building upon the track and competition only Elise Race 250.

Setting a standard for outright track pace and low lap times, this ultimate Elise has been unveiled as the company prepares for the 70th anniversary of when founder Colin Chapman built his first car in 1948. Referencing Lotus’ motorsport successes, the new Elise Cup 260 has a laurel wreath decal on the left buttress and the Union Jack on both the rear wing end plates together with the option of finishing the car in iconic Championship Gold.

Jean-Marc Gales, CEO, Group Lotus plc said, “Our philosophy for producing extraordinary vehicles is world famous, but the new Elise Cup 260 goes beyond what many believed possible from our smallest car. It is directly developed from the Elise race cars that are competing in series around the world, giving the ultimate Elise experience on the road. More power, motorsport components and the introduction of aerodynamics unheard of in its class make driving this Elise an unrivalled experience.”

Clive Chapman, son of Lotus founder Colin Chapman and Director of Classic Team Lotus, said, “Each and every one of the sports cars produced by Group Lotus today carries the true spirit of Lotus, laid down by my father nearly 70 years ago. I am extremely proud that his legacy and achievements are being acknowledged and celebrated in this iconic version of the Elise.”


Caption: Clive Chapman, son of Lotus founder Colin Chapman and Director of Classic Team Lotus

Taking a blend of exotic and lightweight materials to produce a truly noble sports car, the Elise Cup 260 is considerably greater than the sum of its parts. Building on the production Elise Cup 250 released earlier this year, and drawing heavily on the development the motorsport Elise Race 250, the Elise Cup 260’s performance is formed through a first-class combination of intelligent engineering and advanced aerodynamics as well as a boost in engine performance. Not only the lightest ever Elise Cup, it’s also the heaviest at speed – with the car’s design and aero configuration generating up to 180 kg of downforce at 151 mph. Key to this exceptionally high level of downforce are the new louvred front wheel-arch vents, lightweight carbon fibre front splitter and wide high mounted rear wing. With a no-holds-barred approach, the Elise Cup 260 includes nearly all of the lightweight Elise Cup options as standard, ranging from the sill covers, roll hoop cover, front access panel and engine cover which are all in carbon to the two-piece brake discs. With a race chassis developed by Lotus Motorsport, two way adjustable Nitron dampers – fitted to an Elise for the first time, a polycarbonate backlight glass and hand-trimmed interior with bespoke detailing, the Elise Cup 260 will earn its reputation as the ultimate Elise.

Lotus Elise Cup 260 – race proven

Lotus’ coveted Elise and Exige Cup versions represent a model’s most concentrated iteration – conceived, designed and constructed using the company’s unique sports car DNA – each with the express aim of providing an unrivalled driving experience on the road as well as the track.

Delivering big gains from focused development, the new Elise Cup 260 provides a sparkling blend of purpose with purity at the top of the Elise line up. With 250 hp from the supercharged engine, designed to make the most of the Elise’s exceptionally stiff extruded and bonded aluminium chassis, it endows the Elise Cup 260 phenomenal straight-line speed, agile handling and, with the significant downforce available and the wider, road-legal motorsport tyres, harder and faster cornering. These elements combine to deliver a lap of the Hethel track in just 1 minute 32 seconds, 2.5 seconds faster than the Elise Cup 250.
The Elise Cup 260 continues the new model’s visual styling, first introduced on the Elise Sport and Sprint models, but incorporates the aero lessons learnt from Lotus’ latest models, including the Evora GT 430. This includes louvred front wheel arch vents to reduce lift, and a new oversize motorsport-derived rear wing, developed from the Lotus 3-Eleven. Working with the redesigned lightweight front clam panel, with wider apertures, carbon front splitter and the rear diffuser, these generate up to 180 kg of downforce at the car’s top speed of 151mph. This is a 44% gain on the already impressive Elise Cup 250, allowing greater grip levels and higher cornering speeds.

As befitting the marque which was first to build and run a carbon fibre F1 car, the Elise Cup 260 comes with lightweight carbon fibre and composite components as standard. These include the large rear wing, the front access panel which saves 1.1kg, the engine cover saving 3.3kg, the roll hoop cover, 0.7kg and the side sill covers, 0.8kg. Ultra-efficient and lightweight two-piece brake discs save a further 4 kg. Standard lightweight parts carried over from the Elise Cup 250 include Lotus’ beautifully finished lightweight carbon race seats, weighing 6 kg each, a Lithium-Ion battery, saving 9 kg, lightweight forged alloy wheels and a polycarbonate rear screen. Collectively the Elise Cup 260 is 15 kg lighter than the Elise Cup 250, weighing in at just 902 kg (unladen) and 862 kg in the lightest possible dry configuration.

The all-alloy, chargecooled supercharged 1.8-litre engine has undergone development, with new induction components and revised calibration. Delivering 250 hp and 255 Nm of torque it’s mated to a six-speed manual gearbox with sports ratios. The change to the induction system including a race derived performance air filter and the Elise’s tuned exhaust note means that the Elise Cup 260 retains the crown for best-sounding forced-induction four-cylinder on the market. Overall, the fall in mass and rise in power boosts acceleration, with 0-60 mph dispatched in 3.8 seconds and a power to weight ratio of 290 hp / tonne (dry). Emissions figures are also impressive, at 175 g / km CO2.

Providing its trademark handling and steering feel, the Elise Cup 260 features fully independent double wishbone suspension with an adjustable front anti-roll bar, with Nitron coaxial coil springs and, for the first time on an Elise, adjustable Nitron high-performance dampers. With 24 settings for rebound and compression, the dampers allow owners to perfectly dial-in the car’s setup to their preference.

As standard, the Elise Cup 260 comes with ultra-lightweight motorsport forged alloy wheels (16-inch at the front and 17-inch at the rear) and are fitted with Yokohama Advan Neova AD08R tyres (205/45 R16 front & 235/40 R17 rear) which have been specifically developed for high performance track and road use. 10 mm wider front and rear than the tyres fitted to the Elise Cup 250, they provide the mechanical grip necessary to exploit the power and downforce the car generates. Braking is provided by AP Racing twin-piston front calipers and Brembo at the rear, which are perfectly matched to the lightweight two-piece brake discs.


The Elise Cup 260’s interior bears testament to the car’s handbuilt nature, with beautifully detailed components. Centre of attention is the detailed, manual gearbox’s open gate mechanism, which is both technically and aesthetically appealing. Developed by Lotus, it provides precise and direct gear changes for quicker shifting.


The finish of Lotus’ in-house manufactured carbon race seats, trimmed in black Alcantara® with contrast red or yellow stitching, is echoed by the door panels and face-level vents. Bodywork keyed colour inserts for the sports seats, transmission console, HVAC surround and window switches are both complemented by the cabin’s exposed aluminium and carbon fibre elements including a new carbon fibre instrument binnacle cover.

Interior options include an Alcantara® trimmed steering wheel and sill covers, leather or tartan trim packs for seats or door panels. Other options, including an in-car entertainment system, including iPod® connectivity and Bluetooth® functionality, can all be selected when ordering.

Summing up the new Lotus, Jean-Marc Gales said, “As we near the 70th anniversary of the inception of Colin Chapman’s engineering legacy, it’s only right that we build the very best cars as special editions, and the Elise Cup 260 is certainly worthy of that accolade. Our special editions have always proved extremely popular with our customers around the world, and we know they value the extensive development work that goes into each one. With just 30 examples to be built, there’s no doubt that the Elise Cup 260 is a future classic.”
The car shown is painted in Championship Gold to commemorate the forthcoming 70th Anniversary of Lotus. This colour is available across the whole Lotus range through the Lotus Exclusive programme, from November 2017 onwards.

To find out more about Lotus Elise Cup 260: www.lotuscars.com/about-elise.

Rolls-Royce

Rolls-Royce tops the list, featured in 11 different tunes by such artists as Future, The Weeknd, and Kodak Black. Ferrari is a close second. Chevrolet, Lamborghini, Bentley, Cadillac, Mercedes-Benz, and Porsche each get touts in several songs. Among non-car shout-outs, old standbys Hennessy cognac and Nike’s Air Jordan sneaker label got the most. We also found that it’s not just alcohol, guns, clothing, and super luxury making it into songs anymore—software, cookware, and even Band-Aids are making the grade.

As far as the song including the most name-checks, the crown goes to “Bad and Boujee” by hip-hop group Migos, which climbed all the way to the No. 1 spot on the charts early this year. It includes 19 brand mentions, from Instagram and Klout to Segway scooters and, um, Crock-Pot slow cookers. Car references are sprinkled throughout the song, too. They rap about a “lamb” and a “frog,” nods to Lamborghini and Porsche. There’s also a reference to the Ferrari 458 Spider, a drop-top convertible that costs more than a quarter-million dollars. The Rolls-Royce Ghost gets some attention as well.

The obvious question when musicians mention obscure brands is, are they getting paid? Sometimes they do. As with television shows and feature films, brands like to insert themselves into pop culture, and music is no different. Dozens of music videos show off stuff from Beats, the Jimmy Iovine/Dr. Dre headphones brand owned by Apple Inc. The item appears in several of Lady Gaga’s music videos, from her breakout hit “Just Dance” to “Poker Face” and “Telephone.” Beats Pill speakers, meanwhile, are clearly visible in videos from Britney Spears, Miley Cyrus, and Nicki Minaj.

It’s often unclear what’s a paid placement and what’s not, however, since artists generally don’t disclose the deals. No, Drake wasn’t paid by Rolls-Royce to include the Wraith in “Portland,” or its bigger and pricier cousin, the Phantom, in “Jumpman,” according to the manufacturer. But Chris Brown’s 2008 hit “Forever,” which featured the line “double your pleasure,” turned out to be an extended version of a chewing gum jingle for Wrigley’s Doublemint. 

(Photo Cred: Rebecca Smeyne —Billboard)

There’s a middle ground, however. Rolls-Royce, for example, will sometimes provide cars to be featured in music videos, said company spokesman Gerry Spahn. When someone uses the car as a shorthand for luxury, it helps the brand, he said. And besides, celebrities and musicians make up about 20 percent of the automaker’s customers, so it has the potential to be a sales strategy, too. 

The $400,000 Phantom is Rolls-Royce’s signature vehicle, but the company has attracted much hype for three other models it’s released since 2009: the Ghost, Wraith, and Dawn. All have garnered song mentions, with the Wraith topping the tally with four.
While parent company BMW AG keeps close tabs on the Rolls-Royce brand, Spahn said they’re more than happy for the exposure. Last year, Rolls-Royce had its second-highest sales numbers ever, delivering more than 4,000 cars to wealthy customers around the world. Even if the car’s desirability increased, production constraints limit the company to a maximum of 6,000 cars a year, said a person with knowledge of its operations.

(Source: BloombergPursuits)

Bordeaux 101 – Bitesize Guide


By Ilona Thompson

Bordeaux, France’s most high-profile wine region, is located in southwestern France, just the north of the Aquitaine region. The city is built on a bend of the river Garonne, and is divided into two parts: the right bank to the east and left bank in the west. At the center of it all is the historic city of Bordeaux, an epicenter of winegrowing, world-class cuisine, art and culture. 


  

With 280,000 acres under vine, farmed by over 6,460 producers, it is the largest wine growing area in the country. Over 707 million bottles are produced, including the famed “First Growths.” 

  

The region has sixty-five appellations, with main regions being Graves, Fronsac, Medoc, Pomerol, Saint Emilion and Côtes de Bordeaux. Interestingly, approximately 8% of the total production of the AOC wines from Bordeaux are made up of dry white wines.   

RIGHT VS. LEFT BANK 

  

The geology and climate of Bordeaux is ideally suited to viticulture. Gravel and limestone soil, well-drained and heavy in minerals and calcium deposits, tied with maritime influences from the Atlantic makes for an excellent blend of environments. Geographically, the region is delineated by rivers. There is an old saying that grand Bordeaux estates enjoy “the river views.” Everything on the left side of the Garonne river, west and south of the region, is referred to as “left bank” Bordeaux. Left bank is home to Graves and Medoc. Everything to the right side of another river, Dordogne, in the northern side, is considered the “right bank.” The area within both is the center of the region. 

  

Bordeaux, known for its outstanding viticulture, in addition to ideal climate and soils has yet another strategic advantage: it was a major port city for centuries. That gave the local vignerons an unprecedented access to the world. Unlike other French wine regions that are landlocked, Bordeaux had a direct link to the vessels and visitors that arrived daily. One of the wares the callers left with? Wine. As the word of Bordeaux being an epitome of wine degustation spread overseas, wealthy merchants and traders across Europe became the world’s first wine collectors. Bordeaux wine’s reputation as a refined drink of the upper-class began to take hold. 

BORDEAUX VARIETIES 

  

The classic roster of red Bordeaux varieties consists of Cabernet Franc, Cabernet Sauvignon, Merlot, Malbec, Petit Verdot and, occasionally, Carmenere. Merlot deserves a special mention, as it’s by far the most widely-planted variety, comprising ¾ of all red varieties planted.  The whites are dominated by Sauvignon Blanc and Semillon plantings with a smattering of Muscadelle. There are also small amounts of Colombard, Folle Blanche and Ugni Blanc. 

  

The region’s most prestigious vineyards are located on the “Left Bank” of the Garonne river, with its world-famous clay, gravel and sandstone “terroir” (aka, dirt!) It is a winery’s river bank location that determines the proportion of Merlot to Cabernet Sauvignon in the final blend. If the winery is located on the Left Bank, the blend created will have more Cabernet Sauvignon than Merlot. If the winery is located on the Right Bank instead, the blend will have more Merlot than Cabernet Sauvignon. 

  

The majority of wine produced in the region is known as “Claret”—an English term that refers to a traditional red Bordeaux blend. 

  

There are plenty of great dry white blends, referred to as “White Bordeaux,” followed by a few “Sauternes” or late harvest wines. While both red and white blends are technically Bordeaux, the classic definition of the term is primarily associated with red wine. 

BORDEAUX CLASSIFICATIONS 

  

There are several Bordeaux classifications, spread across different parts of the region. The famed 1855 one, established by Napoleon Bonaparte, is known as Official Classification. It recognized the “First Growths” of the Medoc area. 

  

They are: 

1.     Château Haut Brion 

2.     Château Lafite Rothschild 

3.     Château Latour 

4.     Château Margaux 

  

100 years later, the 1955 classification of another region, St.-Emilion, updated the list with two more:  Château Ausone  and  Château Cheval Blanc 

  

In 1953, the Official Classification of the Graves took place. Then, in 1973, another brand was added to the First Growth rarified club:  Château Mouton Rothschild. 

  

In 2012, two more Chateaux got the prestigious nod:  Chateau Angelus  and  Chateau Pavie . Oddly, there is yet to appear any official recognition for Chateau Petrus and Chateau Le Pin, which bears no reflection on their reputation with oenophiles. Chateau Petrus is often the costliest wine from the region. 

  

There is one late harvest wine, or  Sauterne , that is classified as “First Growth” – the famed Chateau d’Yquem. 

  

Many of these prestigious Chateaux wines are sold  en primeur  or as “futures.” Merchants world-wide make a rigorous effort to secure these wines at pre-release or “futures” prices, as they often go up in value after the official release. Many consumers, just as the collectors did all those centuries ago, stock up on precious juice. Despite large production levels, the wines are continuously in high demand. Newer markets, such as Asian countries, are full of consumers who are eager to acquire the prestigious, age-worthy wines.  

BORDEAUX BOOM 

  

One of the Europe’s largest cities, Bordeaux, is a vibrant, dynamic city. Although predominantly known for its wine prowess, Bordeaux is about much more than grapes. A city of over a million inhabitants, it’s a sprawling metropolis that is a study in integration of traditional architecture and modern lifestyle. 

Occasionally referred to as “Little Paris” as a nod to its cobblestone streets and charming disposition, Bordeaux’s recent economic boom has placed it among the liveliest world cities. 

 An astonishing number of restaurants, cafés, parks, and museums sprung up in the last decade. An energetic university community, 60,000-strong, establishes Bordeaux authority in educational circles. 

 Generally, the city has a laid-back vibe, yet enjoys a highly animated cultural, artistic, and music scene. 

 Bordeaux is a flat city, built on river banks, so bicycling is the preferred mode of transportation. With 370 miles of bike trails among a beautiful backdrop, you are highly advised to skip the car and hop on a bike to explore the area’s glory. 

WHAT TO EAT AND DRINK IN BORDEAUX 

  

Touring the vineyards and wine tasting is an obvious choice; one of the best you can make when visiting the region. The second largest wine-growing area in the world makes some of the most well-known wines on the planet. Make sure that you plan your trip thoughtfully. The more care you put in the process, the better the end experiences will be. Most wineries require plenty of advance notices for visiting, so pick your optimal route and see how close you can get to your dream scenario! 

  

Where there is great wine, there will be great food. Gastronomical pleasures are integral to the Bordeaux identity. The city, which is packed of restaurants and eateries of all sorts, is a mecca of cosmopolitan cuisine. Asian, African, Italian, Middle Eastern restaurants supplement an extensive array of classic French restaurants. Rue de Saint Remi is a renown culinary street with a myriad of dining options. Michelin adorned restaurants abound, courtesy of culinary stars such as Joel Robuchon, Bernard Magrez and Gordon Ramsay.