Posts tagged with "distribution"

Bugatti Rimac Illustration by Reb Czukoski for use by 360 Magazine

Bugatti × Rimac Partnership

Rimac Automobili officially joins forces with Bugatti Automobiles under the recently announced, Bugatti Rimac d.o.o. The new company sees two motor vehicle powerhouses generate an exciting movement in the automotive and technology industries, originally initiated and strongly supported by the sports car manufacturer Porsche AG.

Rimac’s short but rich 10-year history from garage start-up by one man, Mate Rimac, took a big leap forward to begin official operating under Bugatti Rimac as of November 1st.

The Rimac Group is the major shareholder in Bugatti Rimac with a 55% stake. Mate Rimac will retain his shareholding in Rimac Group at 35%, with Porsche at 22%, Hyundai Motor Group doing the same at 11%, and other investors making up 32%. The development, production, and supply of battery systems, drivetrains, and other EV components that Rimac is known for and trusted by, will be separated into a new entity, Rimac Technology, that is 100% owned by the Rimac Group.

Bugatti Rimac has the unique combination of two automotive and technological trailblazers. Rimac’s distinctive agility, technical expertise, and relentless innovation in the EV sphere, along with Bugatti’s 110-year heritage of design and engineering of some of the world’s most iconic hypercars, are now combined in the leading hypercar company. Porsche plays a strong role in the joint company as a strategic partner. Along with two managers, the Stuttgart based sports car manufacturer appointed two Supervisory Board members, Oliver Blume and Lutz Meschke.

Mate Rimac’s leadership and strategic direction that has allowed Rimac to become an industry frontrunner means he is exceptionally skilled to lead the company as Chief Executive Officer. As CEO of Rimac Group, he runs both Bugatti Rimac and the new division, Rimac Technology.

Bugatti Rimac’s global headquarters is situated at Rimac’s current base on the outskirts of Zagreb, Croatia, but in time will transition to the recently announced €200M and 200.000m2 Rimac Campus, also serving as the home of Rimac Technology. With construction having now begun, joint research and development of future Rimac Automobili and Bugatti hypercars will ultimately take place there, with projected opening in 2023.

High-tech innovation forms the basis of the state-of-the-art facility, with the capacity to host 2,500 curiosity-driven people and a hive of groundbreaking developments. Bugatti Rimac operates with 435 employees as part of the new company, 300 of headquartered in Zagreb and 135 in Molsheim, France. In addition,180 people at Bugatti Engineering’s location in Wolfsburg, Germany, are supporting the new company. Rimac Technology consists of over 900 employees whilst the Rimac Group tackles over 1,300 employees across its various locations.

Bugatti Rimac’s new Board of Management has determined Christophe Piochon as Chief Operating Officer. He formerly held the position of Director General at Bugatti Automobiles and guarantees the continuation of the manufactory with its worldwide outstanding quality. Larissa Fleischer became Chief Financial Officer, previously being the head of controlling at Porsche in the areas of digitalization and the development of new business models. Lastly, Emilio Scervo is named Chief Technology Officer, having held the same title before at Rimac Automobili.

Rimac Automobili and Bugatti Automobiles will each continue to operate as separate brands and manufacturers, retaining their individual production facilities respectively, as well as the distribution channels. Rimac Technology will continue to innovate, developing vehicle systems and technologies for many global OEMs.

Commenting on the first day of Bugatti Rimac operations, CEO Mate Rimac says, “I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies.”

He also claims that “[it’s] difficult to find a better match than Rimac and Bugatti. What each party brings to the table in terms of technical expertise, know-how and automotive history makes for an electrifying recipe. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftsmanship. Stay tuned for some truly extraordinary projects in the future.”

“I am convinced that we have found the right mix of experience and know-how, innovative strength and team spirit for the management,” says Lutz Meschke, Deputy Chairman of the Executive Board and member of the board for Finance and IT at Porsche AG. “That’s why I’m very optimistic and because the project is very close to my heart, I will continue to accompany it closely and passionately in the future.”

Oliver Blume, Chairman of the Board of Management at Porsche, named this merger as “the perfect solution” for everyone involved, “Together, we are creating a high-performance automotive company. We have succeeded in positioning the traditional Bugatti brand with its charisma for the future in a way that creates value. Bugatti embodies fascination and passion, and Rimac has great innovative strength and tech expertise.”

NYC, Vaughn Lowery, 360 MAGAZINE

Design Tips for Email Newsletters

When you send a newsletter or other communication from your business to your customers by email, you’re sending them something that should represent your company in every way. This means it should mirror your company culture and industry, and it should be a shining example of professionalism. It should also inspire your customers and subscribers to read and act on what you intend them to in your email. All of this is why design is so important and shouldn’t be taken lightly. Here are some tips you can use to better design your email newsletters. 

Start with a Header

To see the importance of the header, walk past a magazine or newspaper stand and think about the first thing you noticed. Likely it was the name of each publication, which is essentially their header. That is why the header is so important. It identifies who you are and what readers might expect from your newsletters. It also dictates things like the color scheme and frames your whole email nicely below it, immediately creating a sense of structure.

The header should include your logo and the title of your newsletter if you have one – or the purpose of the email if it’s an alert or service interruption announcement.

Stick to a Color Scheme

Your business likely already has a color scheme, and likely these colors are dictated by your logo. When you design a newsletter, this is no different. When you create headings and titles, use the colors in your logo or header to inform the color choices throughout. This creates a sense of uniformity throughout the newsletter or email and keeps it on brand.

You should also try and stick to common or standard fonts so that the newsletter displays on every device correctly. The last thing you want to do is have a missing font destroy your email’s message or layout. This applies to legibility too. Choose fonts that are easy to read.

Divide Your Content into Sections

Don’t create your newsletter with a big wall of text right under your header. Make sure to break it up into easy to read and well titled sections, so that readers can choose what they want to read quickly. This is particularly important if your email is going to be long or text-heavy. Making use of photos and images is an effective way of breaking up text and borrowing design styles from newspapers will also help. By using font choices that are bold and clear and making extensive use of the best font for email, you can enable great design elements like color backgrounds and white text to make section headings pop out at you. 

By designing your newsletters with these tips in mind, you’ll create great looking and easy to read newsletters that will call your customers to action. It’s not difficult to create great looking and comprehensive emails with the tools available online today, so you have no excuse not to fully leverage the marketing power of your email subscriber list to increase and retain business.

Cooper’s Hawk Winery

 

Named Top U.S. Winery, Announce Partnerships with Celebrity Talent and Events : 

 

Cooper’s Hawk Winery & Restaurants, a lifestyle brand centered around wine, announces three major milestones: a three-year designation as the Official Wine Partner of the Screen Actors Guild Awards ® , its first-ever inclusion in Wine Business Monthly’s annual ranking of the top 50 U.S. wineries (they were ranked number 34), and a series of collaborations with food and wine icons. The company, which is experiencing rapid growth fueled by its 300,000-member Wine Club, has penned “Friends of Cooper’s Hawk” agreements with , Richard Blais, Marcus Samuelsson, Tyler Florence, Fabio Viviani, Boisset Collection, Francis Ford Coppola Winery. Cooper’s Hawk has been hosting Friends of Cooper’s Hawk collaborations for the last 13 years, which include exclusive members-only dinners and wine pairings, as well as the co-creation of limited-production wines. The collaboration wines are sold in the restaurant and available as the Wine of the Month for Wine Club Members.

 

“Our growth is a direct result of our mission to enrich the lives of our Wine Club members,” says Cooper’s Hawk CEO Tim McEnery. “By associating our brand with high-profile events like the SAG Awards and providing access to culinary industry super stars, we strengthen the relationship between our customers and our brand.”

 

About Cooper’s Hawk Winery & Restaurants :
Founded in 2005 by CEO Tim McEnery, Cooper’s Hawk Winery & Restaurants is built upon the belief that food and wine hold the power to forge lasting connections. A lifestyle brand focused on creating memorable moments that enrich lives, Cooper’s Hawk is a fusion of familiar elements – winery, modern casual restaurant, Napa-style tasting room and artisanal retail market – that has combined to create an entirely new hospitality experience. Cooper’s Hawk wines are sourced, blended, aged, bottled and distributed exclusively through Cooper’s Hawk, and have won over 400 awards.

 

Connect with Cooper’s Hawk Winery & Restaurants :
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Website: chwinery.com
Instagram: @CHWinery
Twitter: @CHWinery
Facebook.com: /coopershawk