Posts tagged with "broadcasting"

NYC, Vaughn Lowery, 360 MAGAZINE

Design Tips for Email Newsletters

When you send a newsletter or other communication from your business to your customers by email, you’re sending them something that should represent your company in every way. This means it should mirror your company culture and industry, and it should be a shining example of professionalism. It should also inspire your customers and subscribers to read and act on what you intend them to in your email. All of this is why design is so important and shouldn’t be taken lightly. Here are some tips you can use to better design your email newsletters. 

Start with a Header

To see the importance of the header, walk past a magazine or newspaper stand and think about the first thing you noticed. Likely it was the name of each publication, which is essentially their header. That is why the header is so important. It identifies who you are and what readers might expect from your newsletters. It also dictates things like the color scheme and frames your whole email nicely below it, immediately creating a sense of structure.

The header should include your logo and the title of your newsletter if you have one – or the purpose of the email if it’s an alert or service interruption announcement.

Stick to a Color Scheme

Your business likely already has a color scheme, and likely these colors are dictated by your logo. When you design a newsletter, this is no different. When you create headings and titles, use the colors in your logo or header to inform the color choices throughout. This creates a sense of uniformity throughout the newsletter or email and keeps it on brand.

You should also try and stick to common or standard fonts so that the newsletter displays on every device correctly. The last thing you want to do is have a missing font destroy your email’s message or layout. This applies to legibility too. Choose fonts that are easy to read.

Divide Your Content into Sections

Don’t create your newsletter with a big wall of text right under your header. Make sure to break it up into easy to read and well titled sections, so that readers can choose what they want to read quickly. This is particularly important if your email is going to be long or text-heavy. Making use of photos and images is an effective way of breaking up text and borrowing design styles from newspapers will also help. By using font choices that are bold and clear and making extensive use of the best font for email, you can enable great design elements like color backgrounds and white text to make section headings pop out at you. 

By designing your newsletters with these tips in mind, you’ll create great looking and easy to read newsletters that will call your customers to action. It’s not difficult to create great looking and comprehensive emails with the tools available online today, so you have no excuse not to fully leverage the marketing power of your email subscriber list to increase and retain business.

KATY PERRY: THE TIGERS AND THE SHEEP SQUARE OFF TODAY IN CHAMPIONSHIP GAME

THE TIGERS AND THE SHEEP SQUARE OFF TODAY IN CHAMPIONSHIP GAME 

Katy ‘Kobe’ Perry Is Team Captain For Tigers And Hafþór Júlíus ‘Thor’ Björnsson Leads Sheep

Coaches Molly Shannon (Tigers) And Terry Crews (Sheep)

Promise A Must-See Game 

Nicki Minaj Headlines Halftime Show 

Bill Walton and Rich Eisen Announce Matchup

The Tigers square off today against The Sheep for the Championship in one of the most anticipated matchups of the basketball season. Fans can watch the big game online now HERE.

Coaches Molly Shannon (Tigers) and Terry Crews (Sheep) promise this will be a must-see game for basketball fans around the world. Given the stellar season the Sheep have had, some commentators have predicted that this David vs. Goliath competition will be “the hottest mess in history.” However, Katy ‘Kobe’ Perry, Team Captain for the Tigers, remains optimistic, anticipating an epic game where anything can happen. Hafþór Júlíus ‘Thor’ Björnsson, Team Captain for the Sheep, concurred.

Announcers Bill Walton and Rich Eisen will be on hand to deliver the play-by-play. Fans won’t miss a move thanks to Dave Meyers and his production crew, who will be courtside, capturing all the action. The game marks the GRAMMY® Award-winning video director’s first foray into sports broadcasting.

Both the Tigers and the Sheep have welcomed new players from other walks of life, as reflected in the draft recaps below. Some of the picks proved bewildering for announcer Bill Walton, who asked incredulously, “Where do they find these people?”

 

The Tigers – 2017 Draft Picks

Katy ‘Kobe’ Perry – Courtside Killer Queen

Russell Horning – “Backpack Kid”

Jenna Ushkowitz from “Glee”

Gaten Matarazzo from “Stranger Things”

Dexter Mayfield – actor, dancer

Christine Sydelko – comedian/influencer

 

The Sheep – 2017 Draft Picks

Hafþór Júlíus ‘Thor’ Björnsson from “Game Of Thrones”

Iris Kyle – 10x Ms. Olympia champion

 

Viewers will be treated to an unforgettable halftime performance by Nicki Minaj, who is featured on Katy Perry‘s new hit single, “Swish Swish,” from the album Witness. With its nod to basketball, “Swish Swish” has been selected as the theme song for the big game and it will appear in the broadcast sponsor “Just Dance 2018” video game, launching on October 24. In the event of a Tigers win, will Backpack KidRussell Horning break out his famed move in a victory dance?

Sheep cheerleading squad – Sydelle Noel, Britney Young, Kia Stevens, Jackie Tohn and Ellen Wong – will also take to the court, bringing a special “GLOW” to the event. The box office has been inundated with ticket requests from celebrities, sports figures and other influencers. Crowd-watchers are likely to spot Joey Chestnut (ranked #1 competitive eater in the world), the Minnesota Timberwolves’ Karl-Anthony Towns, the Patriots’ Rob Gronkowski, retweet legend Carter Wilkerson of (#NuggsForCarter fame) and canines Nugget, who stars in a new Citi Double Cash card campaign, and Doug The Pug, the king of pop culture and subject of a New York Times bestseller.