Now may very well be a tough time for businesses to part with capital for marketing. The reality however is that taking such a decision, could make the difference between coming out of the pandemic in good shape, or not coming out at all. Marketing has and always will provide a great return on investment, and businesses need this more now than ever before. Any smart digital marketing campaign will feature a number strategies and SEO will form the foundation of your success.
For big agencies like Local Digital SEO forms the bedrock of all campaigns and here is how it will be a real game changer for your business.
Improved User Experience
In today’s world simply having an online presence isn’t enough and there is a higher focus than ever before on the type of user experience which you can offer visitors to your website. The better the user experience, the longer visitors will hang around and the more likely they are to buy. To meet with SEO requirements, ad agencies will start by bringing your website up to scratch, and the byproduct of that will be a better UX.
Cost Effective Ad Strategy
SEO is a one-time cost which will benefit your business for a long time to come. This is a strategy which gets more clicks than PPC and it is one of the most cost effective strategies out there. This is an inbound marketing campaign, there is less focus on going to your customers and a much higher emphasis on enticing them to come and see what you are all about.
Improving The Awareness of Your Brand
The goal of SEO is to appear on the top pages of the search engine for a wide variety of keywords. In doing this you are going to be seen by a huge number of people, many of whom may not actually check out your site, at least not the first time. The more that you are seen on the search results however, the more a consumer recognizes the power of your brand, and that further increases your chance to make sales, and build a great online reputation.
Attracting Local Customers
The reason why so many small businesses should focus on SEO is that it works wonders in driving local customers through the doors. Organic search is bigger than ever, and looking for businesses and services ‘near me’ is how the majority of consumers find new places to go. Through the implementation of SEO your business can really light up the local market.
Optimizing Your Site For Mobile
No SEO campaign would be complete if it didn’t focus on mobile users and in order to do that, your business website will need to be mobile optimized. Just under half of all organic searches are made via mobile, if your website cannot be viewed on mobile, or if it only offers the desktop version, you will lose a huge opportunity to make sales.
Squeezing out some capital for SEO marketing could be the way to secure long term success for your business.