Posts tagged with "customer"

5 Game-Changing Benefits That SEO Can Give To Your Business

Now may very well be a tough time for businesses to part with capital for marketing. The reality however is that taking such a decision, could make the difference between coming out of the pandemic in good shape, or not coming out at all. Marketing has and always will provide a great return on investment, and businesses need this more now than ever before. Any smart digital marketing campaign will feature a number strategies and SEO will form the foundation of your success. 

For big agencies like Local Digital SEO forms the bedrock of all campaigns and here is how it will be a real game changer for your business.  

Improved User Experience

In today’s world simply having an online presence isn’t enough and there is a higher focus than ever before on the type of user experience which you can offer visitors to your website. The better the user experience, the longer visitors will hang around and the more likely they are to buy. To meet with SEO requirements, ad agencies will start by bringing your website up to scratch, and the byproduct of that will be a better UX.  

Cost Effective Ad Strategy 

SEO is a one-time cost which will benefit your business for a long time to come. This is a strategy which gets more clicks than PPC and it is one of the most cost effective strategies out there. This is an inbound marketing campaign, there is less focus on going to your customers and a much higher emphasis on enticing them to come and see what you are all about.  

Improving The Awareness of Your Brand

The goal of SEO is to appear on the top pages of the search engine for a wide variety of keywords. In doing this you are going to be seen by a huge number of people, many of whom may not actually check out your site, at least not the first time. The more that you are seen on the search results however, the more a consumer recognizes the power of your brand, and that further increases your chance to make sales, and build a great online reputation. 

Attracting Local Customers

The reason why so many small businesses should focus on SEO is that it works wonders in driving local customers through the doors. Organic search is bigger than ever, and looking for businesses and services ‘near me’ is how the majority of consumers find new places to go. Through the implementation of SEO your business can really light up the local market. 

Optimizing Your Site For Mobile

No SEO campaign would be complete if it didn’t focus on mobile users and in order to do that, your business website will need to be mobile optimized. Just under half of all organic searches are made via mobile, if your website cannot be viewed on mobile, or if it only offers the desktop version, you will lose a huge opportunity to make sales. 

Squeezing out some capital for SEO marketing could be the way to secure long term success for your business. 

Consumer Reports – Cars of COVID

By Katrina Tiktinsky

The COVID-19 period might seem like an odd moment to go car shopping, but dealerships are offering extensive safety measures and incredible discounts that are hard to turn down. Knowing how to shop responsibly for your body and your budget is undeniably important, given the current state of the world. Consumer Reports has stepped in to offer advice when it comes to these purchases and purchasing methods. With two new articles on lower-cost vehicle reliability and safety-conscious car purchasing decisions, CR uses its expertise to guide drivers toward wise strategies.

“Most Reliable New Cars and SUVs That Won’t Sink Your Budget” reviews a number of high-scoring vehicle models below a $30,000 price cap. Documenting vehicle performance, reliability (owner satisfaction), and several safety technologies, Consumer Reports paints a complete image of each car’s pros and cons, successes and drawbacks. This guidance helps protect consumers against cars that make for cheap purchases but require costly maintenance. Instead, the more highly-reviewed cars in this report are documented as investments that begin and remain reasonably affordable.

“Is Now the Right Time to Buy a Car?” considers the innovative decisions dealerships and car companies are making to remain attractive to buyers in the midst of the pandemic. The article further advises consumers on how to react in the face of these new offerings, and, accordingly, how to shop safely. Consumer Reports urges the value of researching and exploring cars online before looking at vehicles in person. The article also places value in local dealerships, especially those that offer safety measures such as contactless payment, home delivery, or buy-at-home options. Consumer Reports advises how to get the best bang for your buck, considers the potential of used cars, and reminds consumers how to make sure their purchases age gracefully.

In combination, these two articles further the Consumer Reports goal of providing tools for thoughtful spending. If you are considering buying a car, especially in the midst of the pandemic, this well-researched and personable website will help you do so with comfort and confidence.

For more information, view the following links:

Consumer Reports Website | “Most Reliable New Cars and SUVs That Won’t Sink Your Budget” | “Is Now the Right Time to Buy a Car?”

consumer reports, 360 MAGAZINE

CONSUMER REPORTS AIRLINE URGE

Consumer Reports Urges Major Airlines To Let Kids Sit With Their Parents Without Extra Fees

More Than 120,000 Sign Petition To American, Delta And United Airlines; CR To Testify At Congressional Hearing On Tuesday On The Passenger Experience 

WASHINGTON, D.C. – In letters sent today to American, Delta, and United Airlines, Consumer Reports called on the companies to ensure children are seated with their families on planes at no additional cost.  More than 120,000 people have signed Consumer Reports’ petition to the airlines in support of this effort since it was launched just over one week ago. 

“Families face a constant battle to ensure they are seated together, even when they choose seats far in advance,” said Anna Laitin, director of financial policy at Consumer Reports.  “The airlines should put safety first and seat children with their families without charging them extra for it.”

Consumer Reports delivered its letters to the three airlines in advance of a hearing by the House Aviation Subcommittee on Tuesday, March 3, at 10am EST, examining the experiences of airline passengers and what can be done to improve it.  William J. McGee, Aviation Adviser for Consumer Reports, will testify at the hearing about a number of issues, including the need to ensure the safety of children travelling with their parents. 

In 2016, Congress directed the Department of Transportation to “review, and if appropriate, establish a policy” to ensure airlines allow families with children 13 and under to sit together without paying additional fees. After two years of inaction by the DOT, Consumer Reports filed a Freedom of Information Act request to find out the status of this inquiry.  One year later, the DOT finally forwarded 136 consumer complaints to CR, while indicating that it was unnecessary to take action “based on the low number of complaints.”

Consumer Reports analyzed those complaints and discovered that some involved children as young as one or two years old who were assigned seats apart from their parents.  Other children seated separately were autistic, suffered seizures, or were susceptible to life-threatening nut allergies.  CR began publicizing the issue last fall and set up a portal to the DOT’s complaint system, generating more than 600 submissions in just two months – well over four times as many as the agency received in the previous two and a half years.

Parents who submitted complaints shared how they bought tickets and chose seats together, but the airline reassigned their seats before the flight.  They were forced to pay for an upgrade, or beg gate agents, flight attendants, and other passengers to switch seats with them.  Other families buy low-cost Basic Economy tickets only to find that this fare didn’t just deny them the opportunity to pick their own seats, it put the parents in seats far from their children.  Some families are told gate agents can fix the problem, but only if they are willing to pay an extra fee.

Beyond the anxiety and frustration this causes for families, seating children away from their parents also creates a safety risk for all passengers during an emergency.  Furthermore, a 2018 FBI report found that inflight sexual assaults are on the rise, with investigations into assaults on children as young as eight.  

Over the past week, all three airlines have maintained that they have policies to ensure children are seated with their parents.   However, the complaints submitted recently to the DOT make it clear that this problem persists and that these policies are not always followed.  Too often, the onus is put on the parents to ensure that they are seated with their children, rather than the airlines who control the seat map and know the ages of all of the people travelling on the plane. 

“The airlines can fix this problem without government intervention,” said Anna Laitin, director of financial policy for Consumer Reports.   “Ensuring that children are always seated with their parents regardless of the ticket purchased would improve safety and security for all travelers while easing the minds of families.”

###

Consumer Reports is an independent, nonprofit membership organization that works side by side with consumers to create a fairer, safer, and healthier world. For 80 years, CR has provided evidence-based product testing and ratings, rigorous research, hard-hitting investigative journalism, public education, and steadfast policy action on behalf of consumers’ interests. Unconstrained by advertising or other commercial influences, CR has exposed landmark public health and safety issues and strives to be a catalyst for pro-consumer changes in the marketplace. From championing responsible auto safety standards, to winning food and water protections, to enhancing healthcare quality, to fighting back against predatory lenders in the financial markets, Consumer Reports has always been on the front lines, raising the voices of consumers.

Casely Pioneers Monthly Subscription Box for IPhone Cases

Casely is an online tech-accessories retailer and operates the first and only phone case subscription club on the market. Casely strives to bring customers unique cases that reflect trends before they happen.

They aim to inspire the next generation of young style-istas to be the best version of themselves, and to be confident in everything they do–with or without a Casely in hand. Casely is your one-stop-shop for cases inspired by the latest fashions with that Brooklyn spunk.

4 Fulfillment Details to Look for in 2019

If there’s one shining light guiding e-retailers in an industry both fueled and marred by the details, it’s to focus on the customer experience. Though everything technically affects the customer experience to some degree, nothing plays a central role in satisfying customers more than the fulfillment process.

So it makes sense that these four fulfillment details to look for in 2019 all directly enhance customer satisfaction and shopping convenience.

Let’s learn more about what’s in store for this year and beyond.

Heavy Investments in AI and Automation

It’s clear that fast and affordable shipping is the new standard in fulfillment. But for retailers to meet these standards they’ll have to achieve automation at scale — things like robot-operated warehouses, self-driving trucks, and drones. JD.com is one company after Amazon that’s investing heavily in these areas. The Chinese retailer’s already operating humanless warehouses of the future, and completed their first government-approved drone delivery in Indonesia in early January.

Meanwhile, DHL is investing $300 million to quadruple robots in their warehouses this year, and Uniqlo announced in late 2018 that they were investing over $770 million in automating its warehouse and distribution system. Top titans like Amazon, Walmart, Zappos, UPS, and FedEx already operate automated warehouses, but as long as the automation race is ongoing, so too will these companies’ developments.

Lenient Return Processes

Brands like Ikea, Amazon, Target, Walmart, Costco, Zappos and Nordstrom all have success in common, but they also have customer-friendly — some would say exceedingly lenient — return policies. These two things aren’t mutually exclusive.

Reverse logistics is an absolute mess for the typical online business — eating into profits and making operating margins hard to assess. Look for companies to develop better systems to facilitate returns, process returned products and improve their quality of shipping to reduce the number of defective goods. This will coincide with brands adopting more lenient returns policies, as well as leading with them in their promotional tactic. After all, this is a great way to acquire new customers, curb cart abandonment rates and increase average order value. Of course, brands will need to take measures to address fraud and/or abuse as they change their terms and conditions.

Subscription-Based Ordering for Everyday Products

Regardless of how material we are, we all use and need certain products on a daily basis. The thought of not having any toothpaste left before going to sleep, running out of toilet paper at the wrong time, or not have any groceries in the house when you want to prepare a meal is certainly offputting. This is why the subscription e-commerce market has grown by more than 100 percent per year over the past five years.

While subscription e-commerce is nothing new (we all remember Dollar Shave Club’s viral takeoff), we’ve seen other gems like Blue Apron and Birchbox come about in recent years. We’ll continue to see more of these subscription-based models, as well recurring order options and monthly boxes for everyday items offered by stores ranging from those that sell beauty products from home to big-name brands. Consumers, always looking for more convenience and less ‘one-off’ errands will respond positively.

Checkout-Free Retail

While automation at scale will need to occur to power what’s growing steadily into a $5 trillion global market, it’s unlikely some customers will ever be satisfied with delivery timeframes. Further, complications like package theft and damage in transit aren’t going away overnight. This sets the table for a lot more check-out free retail stores. Amazon Go’s experiment appears to be successful, with allegedly thousands more to come.

As Forbes notes, plenty of other retailers are getting involved as well — this includes GoodHousekeeping Lab via their Mall of America pop-up shop, Alibaba’s supermarket chain Hema, as well as Bingobox and AVA Retail. Meanwhile companies like Zippin, Standard Cognition and Trigo are providing the solutions to accomplish this.

Checkout-free stores will be the ultimate commercial win-win. Retailers deal with less payroll, less inventory, and less theft, while consumers get unobstructed convenience in their shopping experiences.

And, while the first examples we’re seeing are on a small, convenience-type level, in-person transactions of all sorts will shift accordingly—creating the need for micro-warehouses (think Ikea) that can serve both front and back-end operations.

Don’t expect all these details to bleed into every consumer experience shortly, but this year will mark a pivotal wave of progress for each of these areas.

Eric Garcetti, 360 MAGAZINE, dtla, flexla

FlexLA  

Mayor Eric Garcetti rides FlexLA w/ US Navy Veteran Andrew Gallo!

“We seize every opportunity to give Angelenos faster, more convenient, connections to their jobs, the people they love and everything our City has to offer,” said Los Angeles Mayor Eric Garcetti. “FlexLA will give people another affordable, sustainable, and efficient way to get where they are going – while providing our veterans with good paying jobs.”

Stay tuned for a video of the Mayor’s FlexLA ride to be posted on social media!

Travel around Downtown LA driven by a salaried driver – many of whom are U.S. military veterans – for an affordable, flat rate fare – on-demand. And this week, it’s FREE!

During the day, use the app to access LADOT transit info, and from 7pm to 2am, FlexLA vans are ready to take you anywhere you want to go within DTLA.

HOW THEY ARE DIFFERENT

First, FASTLinkDTLA is a non-profit partnership of businesses, employers, developers, business improvement districts, organizations, and nonprofits focused on improving mobility, transportation and infrastructure in Downtown Los Angeles. One part of our mission is to promote and re-brand DTLA as a new mobility innovation center by creating a network of early adopters and travel adventurers. Thus, the creation of FlexLA!

With FlexLA, you can:

Search, book and pay for on-demand ridesharing service

Have peace of mind with our predictable, flat rate fare guarantee

Count on safe, accessible, well-lit stops and screened drivers

Ride easy with an experienced, salaried driver, many of whom are U.S. military veterans

Request a wheelchair-accessible vehicle via our partner ButterFli

View the app in English or Spanish

Wellbots & Betanews

Wellbots & Betanews have partnered up to bring you the best smart locks, at the best price. Use code SCHOOLTIME to get 10% OFF these locks at checkout!

Back To School

Our Back to School promotion is still going on, check it out!

News Products

Purchase Now

Purchase Now

Purchase Now

Purchase Now

EXTENDED WARRANTIES

We care A LOT about our customers and we listen to you. As many of you have asked for it, we are now happy to offer Extended Warranties on all the products on Wellbots. Enjoy!

Tech News

Drones are helping the firefighters combat the wildfires in California

Mavic 2 Pro vs. Mavic 2 Zoom: Comparison Read more

As an existing Wellbots customer, you can enjoy 2% cash back! Once you are logged in your Wellbots account, the discount will automatically show in your cart and be applied at checkout. If you are a new Wellbots customer, you will earn your first 2% cash back on your second purchase. You’re welcome!

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

1MORE USA

1MORE USA, a premiere consumer electronics audio company, is proud to announce their official launch into the North American market. 1MORE USA will provide consumers with premium quality in-ear monitors and over-ear headphones. The premiere headphone maker is debuting five premium audio products in the U.S.- four in-ear monitors and one over-ear headphones-with more products planned. 1MORE China sold 20 million units in just three years, 1MORE USA aims to duplicate their overseas success here in the U.S.

1MORE USA aims to focus on fashionable, high-quality, high value headphones and audio products.

1MORE USA sets out to redefine the relationship between its brand and its innovations by designing and manufacturing all its components from the ground up. For this reason, 1MORE USA can provide high performance sound at extraordinary prices while producing a product that is as much form as it is function. With products like their brand new triple-driver in-ear monitors, 1MORE USA strives to make reference quality audio products that are available to everyone. 1MORE USA products are designed to enrich your music listening experience and your life, so get ready to be passionate about your portable music once again!

“Our goal is to show the customer that 1MORE USA offers technology, fashion, and quality which is something that can be available to everybody,” says 1MORE USA President, Dave Russell. Russell, a consumer technology expert, brings with him an extensive executive and sourcing experience. Russell has served on the board of directors for both Gateway and VIZIO in addition to co-founding Puro Sound Labs. Russell works in combination with Tim Burton, VP of Sales, who also has extensive consumer electronics sales experience working on such accounts as Best buy and Gateway. “1MORE USA brings a breath of fresh air in the way of real value to a commodity product line and industry,” says Burton. 1MORE China, using the same design principals, has sold over 20 million headphone units in just three years. The 1MORE USA team is looking to replicate that achievement here in the U.S. In a world where headphone companies merely purchase off-the-shelf parts and assemble them to hit various price brackets, 1MORE USA instead designs and manufacturers all of its components from the ground up. Starting with the development of the drivers themselves, to the unique design of each headphone through to its production, 1MORE USA is committed to creating the best headphones at affordable prices. To achieve such high standards, 1MORE USA technicians continuously develop new technologies, include musical experts in the design process, and strive to create an end product that exceeds consumer expectations. Enjoying portable music as the artist originally intended is no longer a luxury, but a 1MORE USA standard. All of our products are personally tuned by four-time Grammy Award winning mixing engineer Luca Bignardi and are rigorously tested for quality in our sound labs. 1MORE USA has broken the unspoken rule in the headphone market – that high-quality headphones have to be expensive and affordable headphones have bad designs. 1MORE USA is challenging the status quo by solving the issue of creating high-quality headphones at affordable prices in many ways. 1MORE USA is relentlessly designing and developing core components, coordinating efficiently with our production lines, and always pursuing the best-in-class quality.

In addition, 1MORE USA has pioneered technology for the multi-unit dual driver that includes a balanced armature design and Kevlar coated cables. This coordinated, in-house approach to the 1MORE USA production model results in a more straight to consumer line, which cuts out a lot of companies that might touch and mark up other products. Products currently available in the 1MORE USA line include: 1M301 Single Driver In-Ear Monitor ($29.99), E0323 Multi-Unit Dual Driver In-Ear Monitor ($79.99-Pre-Orders Only), EO301-C Swarovski Crystal In-Ear Monitor Dual Pack ($79.99), the MK801 Over-Ear Headphones ($79.99) and the E1001 Triple Driver ($99.99). The products are available for sale on amazon.com and the 1MORE USA website.

In summation, if you’re a consumer who embraces innovation and technology, headphoneslab.com may be worth visiting.

ABOUT 1MORE USA

1MORE USA USA, established in August of 2014 was the brainchild of President, Dave Russel, and VP, Tim Burton who leveraged their knowledge of the consumer technology industry and overseas sourcing experience to partner with 1MORE USA China. The sole purpose is to bring 1MORE USA’s proven successful approach to consumer audio product design and development to the North American market. “Our goal is to occupy a new space in the world’s audio market by giving our users quality, affordability, style, and community,” says CEO and Co-Founder, Hsieh. 1MORE USA China was co-founded in 2013 by Hsieh, a former Foxconn executive who was instrumental in producing products like the Kindle and iPod. Disillusioned with low-value contract manufacturing, Hsieh wanted to develop a unique brand that would dispel the belief that products made-in-China couldn’t be of both excellent quality and value. From this idea of 1MORE USA was born.

MAINGEAR x deadmau5

MAINGEAR PC, an award-winning PC system builder of custom gaming desktops and notebooks, announced that Joel Zimmerman, known professionally as deadmau5, has joined MAINGEAR as an advisor and investor, and that they have partnered with NetCapital to launch an equity offering open to the public. 

 

Grammy nominated producer, musician, composer, and life-long gamer, deadmau5, joins MAINGEAR as an advisor and takes a stake of the soaring PC gaming market by investing. “I first found MAINGEAR when looking for a high end PC for my studio, and started as a customer first. I became a huge fan” said deadmau5. “Since then MAINGEAR has powered all of my projects including, my recently released “where’s the drop?”. As a gamer at heart I’m a big believer that the future of PC gaming and eSports has amazing potential for growth. It was obvious to pick MAINGEAR as my first investment in the space and with MAINGEAR’s crowd raise you can invest as well. »

 

As an advisor, deadmau5 hopes to direct the future of PC gaming with MAINGEAR by advising on future products and projects. “It doesn’t get more authentic than working with deadmau5” said Wallace Santos, CEO and Founder. “He’s an amazing artist, hardcore gamer, MAINGEAR customer, and is one of the most technically driven people I have ever met. »

 

With over 15 years of experience crafting the industry’s most award-winning gaming PCs and growing a passionate community, MAINGEAR has established itself as a leader in the industry and is now opening up an opportunity for its community to invest. “I had the opportunity to engage with a few different VCs and the experience wasn’t always the best. While VC investment can be a great thing, it only makes sense if you find the right fit.” said Wallace Santos. “I didn’t want to bring on an investor that would suck the soul out of our business. After this experience we decided to ditch the traditional VC route altogether and instead offer equity to our community. »

 

“I’ve been in the gaming and tech space for as long as I can remember, and I can safely say there has never been a more exciting time in the history of our industry!” said Rahul Sood, CEO of Unikrn. “I’m excited for the future of MAINGEAR and the passionate community that they have built. As one of the most established high end PC builders on earth, we wanted to do a non-traditional raise and offer people from this community the opportunity to invest at the ground floor.”

 

For more information on MAINGEAR’s equity crowdfunding campaign, click HERE.