Posts tagged with "authors"

Cate Cole illustration by Heather Skovlund for 360 Magazine

Cate Cole × As Flames Rise

Youth entries from 25 countries across the world including Guatemala, Thailand, Poland and Egypt raise Creative Storytelling to a new high.

And the winner is Cate Cole, age 11 from Marblehead, Massachusetts in the United States, who won 1st Prize for her powerful short story, As Flames Rise.

The Book Creator global competition, Write a Story in One Page, targeted youth aged 11-18. Book Creator, in association with Planet Classroom Network, came up with a challenge that would work easily for young people across the world, in any language. Youth were asked to create a 1-page story book (with a cover illustration) which they had to read aloud.

“The results were amazing,” says C.M. Rubin, Co-founder of the Planet Classroom Network. Clearly, great tech along with great teachers as mentors are enabling kids to be more creative and imaginative than ever. Over 480 stories by young people were received during the pandemic from 25 countries including Guatemala, Thailand, Poland, and Egypt.”

“Thank you to Planet Classroom for working with us to help create a global audience for these young authors. We were blown away with the quality (and quantity!) of the entries to our competition. We are thrilled to be able to showcase such diverse talent from around the world. Thank you to everyone who entered!”

Cate Cole’s winning entry, As Flames Rise, is an edge of your seat short story about how a crisis can change our lives in a second. Told from the POV of her story’s main character, a lone wolf, animals surrounded by a ferocious forest fire work together to overcome their fear and survive.

Read the Full Story here

Visit the Planet Classroom Network YouTube channel

About Book Creator

Book Creator launched September 2011. From day one, teachers started using it in their classrooms, praising its simplicity and suggesting ways it could be improved. Since then the company hasn’t looked back. Book Creator has reached no.1 on the iTunes App Store in 90+ countries. Over 100 million ebooks have been created with our app worldwide. It’s one of the essential apps for schools using iPads. In 2017 the app expanded further, launching out in the Chrome browser and finding a new audience among Chromebook schools and those not using iPads. The web version of Book Creator continues to grow and push the boundaries of creativity in technology.

About The Planet Classroom Network

The Planet Classroom Network, organized by CMRubinWorld, brings together musicians, dancers, video game creators, filmmakers, learning innovators and emerging technologists from all over the world to entertain, educate and engage youth, and to provide a rich cultural experience at a time when art and learning institutions everywhere are not accessible. Curators and content contributors include Global Nomads, Global Oneness, the Martha Graham Dance Company, Commffest, KIDS FIRST!, Dream a Dream Foundation, OddWorld Inhabitants, Psyon Games, Challenge 59, LXL Ideas, Alliance for Young Artists & Writers/Scholastic Art & Writing Awards, Creative Visions Foundation, Battery Dance, SIMA Classroom, Young Voices for the Planet, Bard Conservatory, Taking It Global, Materials for the Arts, Book Creator, Addition and Art, XTalks, NFFTY, Young People’s Chorus of New York City, The International Forum for the Literature and Culture of Peace, Ryan Wong Classroom, The Global Search for Education, Voice America, Rocketium and Brandartica. Young people from around the world played a significant role in conceptualizing, creating, and producing the network’s vision and programming.

Rolls-Royce illustration by Heather Skovlund for 360 Magazine

Making A Legend

ROLLS-ROYCE MARKS WORLD BOOK DAY WITH ‘MAKING A LEGEND’

  • Rolls-Royce celebrates UNESCO World Book Day on 23 April 2021 with Making A Legend
  • The new book explores the unique blend of hand-craftmanship, and world-class technology embodied in the present generation of Rolls-Royce motor cars
  • Authors Simon Van Booy and Harvey Briggs granted exclusive behind-the-scenes access with photographer Mariano Vilarós at Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence at Goodwood
  • Foreword provided by Rolls-Royce Motor Cars Chief Executive, Torsten Müller-Ötvös
  • Hardcover, 296 pages, full-colour photographs throughout; now available from all good retailers

“When the authors approached us with their proposal for this book, we welcomed them with open arms. Simon and Harvey are both distinguished writers with great perceptiveness, integrity and enthusiasm. They joined us at the Home of Rolls-Royce in Goodwood, West Sussex, where we gave them our full support, granting access to whatever and whoever they wanted to see and talk about. Their words, combined with the images captured by Mariano Vilarós, make this a definitive history of the marque, right up to and including, the present day. Its publication represents a worthy addition to the literature of Rolls-Royce, a fine celebration of our unique products and people, and a perfect book with which to acknowledge World Book Day.”Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce marks the UNESCO World Book and Copyright Day with Making A Legend – a new book exploring how today’s generation of Rolls-Royce motor cars is designed and handcrafted at Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence in Goodwood, England.

An important and worthy addition to the extensive Rolls-Royce literary canon, Making A Legend takes in a broad sweep of the company’s history, featuring cars from the marque’s very earliest days in the 1900s, right up to new Ghost launched in 2020.

The book provides an intimate, highly contemporary account of life at the house of luxury, with the aim of connecting readers with the people who make the best car in the world. The narrative follows the process of transforming a customer’s idea into a finished product, through interviews with individuals from all departments including Bespoke designers, skilled craftspeople and assembly specialists.

Over almost 300 lavishly illustrated pages, every detail of how a Rolls-Royce motor car is designed, engineered and meticulously hand-built, is examined. Chapters include Design and Customization, Paint and Finish, Chassis Assembly, Woodwork, Leather and Testing; there is also an entire section devoted to the Spirit of Ecstasy, the figurine that has graced the bonnet of Rolls-Royce motor cars for over 100 years.

Emmy-winning automotive journalist Harvey Briggs, novelist Simon Van Booy and photographer Mariano Vilarós were granted unprecedented behind-the-scenes access to Rolls-Royce’s facilities and people over several months before the Covid-19 pandemic struck.

Briggs, who grew up in America’s Motor City, Detroit, and has reviewed every new Rolls-Royce model since Wraith in 2013, recalls being surprised at how much work is still performed by hand, even in the assembly process. He was also struck by the level of innovation in today’s Rolls-Royce motor cars, and the marque’s commitment to delivering impeccable quality.

Harvey Briggs commented, “The first time I visited Rolls-Royce in Goodwood, I was in awe of the exceptional creativity and skill of the people who design and build these remarkable cars. I knew I had to tell those stories.”

Simon Van Booy added, “The friendly perfectionism for craft, displayed by everyone we interviewed and Mariona photographed, was inspiring to the point where we knew the book had to be something rare and marvelous and functional – rather like a Rolls-Royce itself.”

Organized by UNESCO, World Book and Copyright Day celebrates the role of books and reading as a link between the past and the future, the bridge across generations and cultures. The date, 23rd April, is symbolic in world literature, marking the deaths of playwright and poet William Shakespeare, the creator of Don Quixote, Miguel de Cervantes, and the early Peruvian writer, Inca Garcilaso de la Vega.

Making A Legend is published in hardback by ACC Art Books, and is now available from all good retailers including Amazon.

Book award illustration by Heather Skovlund for 360 Magazine

Sheikh Zayed Book Award

Sheikh Zayed Book Award Announces 2021 Winners

The World’s Leading Arab Literature and Culture Prizes

  • Three women win including Iman Mersal for the Literature Prize, with additional awards to a study of Saudi Women writers, Arab oration, and a history of supremacy
  • Each winner receives a career-changing prize of $204,181
  • Winners hail from five countries: Egypt (2), Lebanon (1), Saudi Arabia (2), Tunisia (2), and the US (1)
  • Literature and Children’s Book categories receive translation funding
  • The awards will be presented in a ceremony streamed live during the Abu Dhabi International Book Fair (May 23-29, 2021)
  • Record-breaking year for submissions with over 2,349 entries from 57 countries
  • Cultural Personality of the Year to be announced at a later date

Under the patronage of His Highness Sheikh Mohammed bin Zayed bin Sultan Al Nahyan, Crown Prince of the Emirate of Abu Dhabi and Deputy Supreme Commander of the United Arab Emirates Armed Forces, the Sheikh Zayed Book has revealed the winners of its 15th edition across eight key categories.

Three women took prizes this year with internationally renowned Egyptian author Iman Mersalwinning the Literature Prize, Dr. Asma bint Muqbil bin Awad Al-Ahmadi taking the Young Author Prize for her critical study of Saudi Women writers, and University of Chicago professorTahera Qutbuddin winning the Prize for Culture in Other Languages for her book Arabic Oration: Art and Function.

Michael Cooperson, a UCLA professor of Arabic, won the Translation Prize for his innovative translation of Maqamat Al-Hariri’s Impostures, a story of the popular Arab folk character Abu Zayd. The Children’s Literature category was won by the Tunisian author Mizouni Bannani for his novel An Artist Journey (Rehlat Fannan); The Literary and Art Criticism Prize was won by Khelil Gouia for his history of Tunisian art, The Path of Modernisation in the Visual Arts: From Drawing to Painting (Massar al Tahdeeth fil Funoon al Tashkeeliyya men al Ursooma ela al Lawhah). The Development of Nations Prize went to the Egyptian scholar Saeed El-Masri for his thought-provoking Legacy of Supremacy between Folklore and Religion (Turah al Este’la Bayn al Fokelore wal Majal al Dini). The Publishing and Technology Prize was presented to Dar Al Jadeed Publishing of Lebanon. The Cultural Personality of the Year Award to be announced at a later date. 

The winning titles in the children’s books and literature categories will be entitled for translation funding through the Award’s Translation Grant. Nine books have been translated into multiple languages since the launch of this grant. The Award has seen a growing interest in translation requests, reiterating the importance of building bridges between nations, cultures, literature, and heritage.

The Awards will be formally presented on May 24th and streamed live on YouTube from the Abu Dhabi International Book Fair (23-29 May 2021).

The winners will each receive a prize of $204,181 US (the equivalent of 750,000 United Arab Emirates dirhams) both in recognition of their achievements and to support their ongoing work. SZBA prize alumna Dame Marina Warner (Arab Culture in Other Languages, 2013) has described the Award as one that nourishes the academic community, “less of a trophy than a lavish bursary that allows the recipient to continue their adventures in understanding”.

2020 saw a record-breaking year for submissions, with 2,349 entries from 57 countries, particularly strongin the Young Author, Literature, and Children’s Literature categories. The Judging Committee noted that, despite a challenging year due to the global pandemic, they were delighted by the increase in submissions, reflecting not only the importance of literary awards but the resilience and vitality of the publishing industry.   

One of the Arab world’s most prestigious literary prizes, the Sheikh Zayed Book Award aims to showcase the most powerful, stimulating, and challenging works representing the Arab world, and to encourage greater scholarship and creativity by recognizing and rewarding these significant cultural achievements in Arabic culture.   In the words of last year’s Children’s Literature winner Ibtisam Barakat, the Sheikh Zayed Book Award is “the Arab world’s equivalent to the Nobel prize”.

H.E. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said, “Since its first edition in 2006, the Sheikh Zayed Book Award has proved to be a beacon of culture and literature, recognised and respected internationally as a champion of creativity. Through this inspirational Award, we honour the memory of our nation’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan, whose far-reaching vision for the UAE was intrinsically linked to the cornerstones of culture, knowledge and human development.”

Dr. Ali bin Tamim, Chairman of the Abu Dhabi Arabic Language Centre and Secretary General of the Sheikh Zayed Book Award, commented, “As one of the Arab world’s leading cultural awards we are proud to support a flourishing international publishing landscape and pleased to see winners are from five countries across the globe. The judges were especially impressed with the range of genres, the breadth of topics and the ambition of the scholars and writers represented here.  This year’s winners highlight the depth and prestige of the Award in the Arab world and beyond. We commend their achievement and look forward to seeing more superb work in the years to come.

French-Lebanese author Amin Maalouf, winner of the 2016 Cultural Personality of the year, commented, ‘In such difficult times, it is more important than ever to focus on books and on cultural values. They alone can provide us with the moral compass we so desperately need to move on with our eyes wide open.’

The 2021 Sheikh Zayed Book Award Winners:

The Prize for Literature: Dr. Iman Mersal for her book In the Footsteps of Enayat Al-Zayyat (Fee Athar Enayat Al Zayyat)

The judges presented this award to Ms. Mersal for her unique and poignant exploration of the life of the Egyptian writer Enayat al Zayat who died in 1963 four years before her only novel was published. Mersal blends a mix of investigative journalism and storytelling to illuminate a writer’s struggles with mental health and uncover the roots of a woman’s search for identity in contemporary Arab society. 

Iman Mersal is an Egyptian poet, writer, academic and translator. She works as an assistant professor of Arabic literature and Middle Eastern studies at the University of Alberta, Canada and currently resides in Marseille, France. An anthology of her works was translated into more than twenty-two languages and she has five poetry collections published. Herr book, Mamar Moetem Yasloh fee Talom Al Raks (A Dark Path Suitable for Learning to Dance), is one of the most important poetry books issued by the generation of the nineties in Arabic poetry.

The Prize for Young Author: Dr. Asma bint Muqbil bin Awad Al-Ahmadi for her book The Problems of the Narrated Self in the Saudi Feminist Novel (Eshkalyat Al-Thaat Al-Saredah Fee Al-Rwayah Al-Nesaayah Al-Saudiah)

The judges present this award to Dr. Asma bint Muqbil bin Awad Al-Ahmadi for her exploration of the themes of female identity through the lens of Saudi Arabian feminist literature, 1999-2012. This groundbreaking work focuses on topics that female Saudi writers have explored, such as belonging and self-realization.

A Saudi academic and critic, winner of the Sharjah Prize for Gulf Women’s Creativity 2019. Dr. Al-Ahmadi holds a PhD in Philosophy – Specializing in Arabic Language and Literature, and she is currently working as an Assistant Professor in the Department of Islamic Culture and Language Skills in the College of Science and Arts – King Abdulaziz University.

Prize for Children’s Literature: Mr. Mizouni Bannani for his book An Artist’s Journey (Rehlat Fannan)

The judges present this award to Mr. Bannani for his innovative use of language and multi-sensory educational techniques in ‘An Artist’s Journey‘. Mr. Bannani’s work is intended to inspire educators and children to learn through active participation and to ignite a sense of wonder and imagination in the process.

Mizouni Bannani is a Professor of Education Sciences at the Higher Institute for Applied Studies in Humanities in Sbeitla, Tunisia. He published two collections of short stories entitled Humma Al Ardh (The Fever of the Earth) in 1989, and Mawawil Aaed men Dhefat Al Nar (Mawawil of the One who Returned from the Shore of Fire) in 1996, in addition to a novel entitled Doroob Al Hawan (Paths of Humiliation). Bannani works as a literary and artistic consultant at Al Moanasah Publishing House and has participated in establishing the branch of the Union of Tunisian Writers in Kasserine in 1997 and chaired it until 2017.

Prize for Publishing & Technology: Dar Al Jadeed Publishing – Lebanon

The judges present this award to Dar Al-Jadeed Publishing for their continued dedication and focus on intellectual and linguistic studies. Their commitment to amplifying Arab poets and writers, as well as their dedication to young writers, has greatly fostered the Arab literary landscape.

Dar Al Jadeed Publishing was founded in Beirut in 2000 with a unique focus on long-forgotten topics in Arab publishing, as well as science books and linguistic and intellectual studies. The company was founded by late Lebanese writer and translator Lokman Slim and Rasha al Ameer as a strictly cultural project that pursues genuine skills and talents looking to be discovered and published in isolation from ideological considerations and partisanship. Bearing in mind the importance of science books to knowledge and the progress of a society, as well as the cultivation of rational, mythology-free knowledge.

Prize for Arabic Culture in Other Languages: Dr. Tahera Qutbuddin for her work Arabic Oration: Art and Function  

The judges present this award to Chicago-based writer Tahera Qutbuddin for her close examination of oration in the Arabic language. Ms. Qutbuddin’s comprehensive exploration of the oration tradition in Arabic society allows for a deeper understanding of how this tradition has shaped the contemporary Arab world.

Tahera Qutbuddin is a Professor of Arabic Literature at the University of Chicago and serves on the editorial board of NYU Abu Dhabi’s Library of Arabic Literature. She obtained her PhD and MA from Harvard University, USA, Tamhidi Magister and BA from Ain Shams University, Cairo, and high school diploma from Sophia College, Mumbai. Her research focuses on intersections of the literary, the religious, and the political in classical Arabic poetry and prose.

Prize for Translation: Dr. Michael Cooperson for his translation of Impostures by Al-Hariri from Arabic to English  

The judges present this award to Michael Cooperson for his bold and innovative approach to translation of the classic Arab work ‘Impostures’. Mr. Cooperson excellently translated the sentiments and emotions of the ‘Impostures‘ in such a way that makes for increased accessibility among English-speaking audiences. 

Michael Cooperson is an American author and translator, Cooperson studied at Harvard University and the American University of Cairo, and currently a professor of Arabic language and literature at the University of California, Los Angeles. He has published two monographs on early Abbasid cultural history: ‘Classical Arabic Biography’ and ‘Al-Ma’mun’. In addition to Impostures, he has translated Abdelfattah Kilito’s ‘L’Auteur et ses doubles (The Author and his Doubles)’ and Ibn al-Jawzi’s ‘Manaqib al-Imam Ahmad ibn Hanbal (Virtues of the Imam Ahmad ibn Hanbal)’. His other interests include Maltese language and culture.

Prize for Literary and Art Criticism: Dr. Khelil Gouia for his book The Path of Modernisation in the Visual Arts: From Drawing to Painting (Massar al Tahdeeth fil Funoon al Tashkeeliyya men al Ursooma ela al Lawhah)

The judges present this award to Khelil Gouia for his narrative and research uncovers the progression of Tunisian art, illustrating connections between pre-modernist and contemporary forms of the art form.  

Doctor Khelil Gouia is a professor of aesthetics, art theories and semiology of the image at the Higher Institute of Arts of the University of Sfax, Tunisia. He holds a PhD in arts sciences and techniques, specialising in art theories and history, as well as a professorial degree in philosophy from the University of Tunis, and an in-depth studies certificate in the history of modern art (ISBAT). His published books include Tashkeel Al Roya (The Formation of the Vision), Omarat Al Roya (The Architecture of the Vision), Bonyat Al Thaeykah wa Soltat Al Namothaj (The Structure of Taste and the Authority of the Model), Al Aamal Al Fanny wa Tahwolatoh bayn Al Nathar wa Al Natharyah (Artwork and Its Transformations between Theory and Theory, An Attempt in the Constructivism of Looking) and Masar Al Tahdeeth fe Al Fonoon Al Tashkelyah, men Al Orsomah ella Al Lawha (The Path of Modernisation in the Visual Arts, From Drawing to Painting).

Prize for Contribution to the Development of Nations: Dr. Saeed El-Masri for his book Legacy of Supremacy between Folklore and Religion (Turath al Este’la Bayn al Folklore wal Majal al Dini)

The judges present this award to Dr. Saeed El-Masri for his groundbreaking research into the history of arrogance in pre-modern and contemporary Arabic society. His exploration of arrogance gets to the root of how arrogance has contributed to the spread of extremism and hate within Arab society. 

Saeed El-Masry is a Professor of Sociology at the Faculty of Arts at Cairo University, and an advisor to the Minister of Culture on the development of the cultural system in Egypt. Dr. El-Masry is a cultural anthropologist and holds a PhD in sociology. He won the United Nations Award for Excellence in Human Development in 2013 for the Egypt Human Development Report, which he participated in preparing in 2010. He also won the Arab Grand Prize for Heritage for the book Eaadat Entaj Al Turath Al Shaaby; Kayfa Yatshabath Al Fokaraa Belhayat fee thel Al.

Scott and Alison Stratten, The Jackass Whisperer, 360 MAGAZINE

The Jackass Whisperer

Five ways a Jackass can stress us out while travelling, and what we can do about it.

We could write an entire library about travel and the Jackasses you meet (or become) along the way. We travel for a living, so we find ourselves in planes, trains and rented automobiles more days than not.

Getting from A to B is a Jackass minefield. We’re all just trying to get where we’re going on time, without losing our cool. Air travel is particularly stressful, bringing together an expensive purchase, long lines, a ton of strangers, each with their own agenda, close quarters and being faced with our own mortality. It’s basically a Jackass stew.

How we react to the frustrations of travelling shape the way we interact, and most importantly whether we pay the Jackassery of our seatmate Carol with the emotional support squirrel, forward. We all need to be Jackass Whisperers – snuffing out the purveyors of pet peeves, before their attitudes spread.

So, after years of research with no arrests, here is our Travel Survival Guide, AKA our top five ways Jackasses stress us out while travelling, and what we can do about it. For each, there will be a Jackass Reaction – that pays the attitude forward, and the Whisperer Reaction – that stops the spread.

  • The Jackass thinks children should be seen and not heard

No one likes to travel beside a crying baby. Not even another crying baby. You’re going somewhere important enough to defy gravity to do it. You’ve awoken, driven in traffic, dragged your belongings through security. There were lines and waiting and an unexplainable anxiety, even though you don’t have any drugs, weapons or fresh fruits and vegetables. You’ve removed your shoes in public. All you want to do is watch a movie on a tiny screen and eat bad food off tiny cutlery, in peace. So when they find themselves sitting beside a crying baby and their apologetic parent, this Jackass just can’t keep their angry eyes to themselves.

Jackass Reaction: You threaten a baby.

Whisperer Reaction: You smile, pick up fallen toys and try your best to help out the worn-looking parent. We were all crying babies once. Besides, you packed your noise cancelling headphones in your carry on.

  • The Jackass never gives up their seat

This Jackass never gets out of their own head to look around them. Usually we support this kind of keep-it-to-yourself personality, but this is our exception. If someone could use that seat a little more than you, get up, buttercup.

Jackass Reaction: You walk over and sit in their lap. Clearly they’ve voided all rules of common decency, so you may as well teach them a lesson. Grab their hands and try to clip them together around you like a seat belt. After all, safety first.

Whisperer Reaction: You give up your seat, offering it loudly enough for others to see and hear. “Good example” is your middle name.

  • The Jackass boards a plane

Now boarding group Jackass! They stand up half an hour before boarding and crowd the entryway. They show no concern for others, for airport staff, or for the fact that they’re actually boarding group C. Once on board, they commit every overhead-bin crime against humanity. They squish a giant bag into the overhead bin, which we assume they believe has a tiny Houdini inside it, ready to magically transform their duffle bag into a tote. Without concern for others, they flail madly, hitting fellow passengers with their bag, elbows and belly, as their shirt rides up.

Jackass Reaction: You take a photo of that bare, hairy midriff, tag it #PlaneMoron with your flight info and seat number and hope the internet finds him.

Whisperer Reaction: You smile because you’re sitting in first class. Can’t swing a first class seat? Your preparedness, excellent packing skills and latte make every seat feel luxurious.

  • The Jackass makes out in the elevator

This Jackass treats hotel hallways, elevators and the check-in desk as their own personal space. Even with the plutonium-grade insulation we assume they think is in the walls, we can see and hear them fighting (or, shall we say, the opposite of fighting) with their significant other in any of these places.

Jackass Reaction: You do what Scott did recently. You open the hotel room door while standing in your robe and stare quietly at them until they notice you.

Whisperer Reaction: You invest in some ear plugs, and if it gets out of hand, you contact hotel security. They’re used to it, and you don’t need to get into an altercation in your bathrobe. Again.

  • The Jackass has arrived

Thank the Flying Spaghetti Monster, the flight is over! This Jackass takes that seat belt off as soon as they hit the tarmac and stand up. They muscle ahead of everyone and pull their giant carry-on out of the overhead bin, elbowing and bumping along the way. Deplaning is about survival of the fittest, patience be damned!

Jackass Reaction: You stand up and do your best Roadblock from G.I. Joe impression, running into the prematurely standing passenger with the force of an offensive lineman on gameday.

Whisperer Reaction: You stay in your seat and let the stewards deal with this guy. Some people are just the worst.

Whether on the road, in the air or at a hotel, travel brings out the colicky baby in all of us. So take your seat, adjust your mirrors and for the love of tiny bags of peanuts, remember to pack your sense of humor. It’s going to be a bumpy ride.

For more Jackasses and reactions, at work, at home and on the road, check out The Jackass Whisperer by Scott and Alison Stratten. You can also submit your favourite (or not so favourite) Jackasses at http://www.JackassWhisperer.com or email them to donkey@jackasswhisperer.com.

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

RE-ENGINEERING HUMANITY

Everyday new warnings emerge about artificial intelligence rebelling against us. All the while, a more immediate dilemma flies under the radar. Have forces been unleashed that are thrusting humanity down an ill-advised path, one that’s increasingly making us behave like simple machines?

Have a look at the book’s website.

About the Authors

Brett Frischmann is The Charles Widger Endowed University Professor in Law, Business and Economics at Villanova University. He is also an affiliated scholar of the Center for Internet and Society at Stanford Law School, and a trustee for the Nexa Center for Internet & Society, Politecnico di Torino. He has published foundational books on the relationships between infrastructural resources, governance, commons, and spillovers.

Evan Selinger is Professor of Philosophy at the Rochester Institute of Technology, where he is also the Head of Research Communications, Community, and Ethics at the Center for Media, Arts, Games, Interaction, and Creativity. A Senior Fellow at the Future of Privacy Forum, his primary research is on the ethical and privacy dimensions of emerging technology. Selinger is a prolific writer and his next anthology is The Cambridge Handbook of Consumer Privacy, co- edited with JulesPolontesky and OmerTene (Cambridge University Press, forthcoming 2018). A strong advocate of public philosophy, he regularly writes for magazines, newspapers, and blogs, including The Guardian, The Atlantic, Slate, and Wired.

Advance Praise Re-Engineering Humanity

Frischmann and Selinger provide a thoroughgoing and balanced examination of the tradeoffs inherent in offloading tasks and decisions to computers. By illuminating these often intricate and hidden tradeoffs, and providing a practical framework for assessing and negotiating them, the authors give us the power to make wiser choices.

Nicolas Carr, author of The Glass Cage: How Our Computers Are Changing Us, from the Foreword

Re-Engineering Humanity brings a pragmatic if somewhat dystopic perspective to the technological phenomena of our age. Humans are learning machines and we learn from our experiences. This book made me ask myself whether the experiences we are providing to our societies are in fact beneficial in the long run.

Vint Cerf, Co-Inventor of the Internet

Frischmann and Selinger deftly and convincingly show why we should be less scared of robots than of becoming more robotic, ourselves. This book will convince you why it’s so important we embed technologies with human values before they embed us with their own. Douglas Rushkoff, author of Present Shock, Program or Be Programmed, and Throwing Rocks at the Google Bus.

Everybody is suddenly worried about technology. Will social media be the end of democracy? Is automation going to eliminate jobs? Will artificial intelligence make people obsolete? Brett Frischmann and Evan Selinger boldly propose that the problem isn’t the rise of ‘smart’ machines but the dumbing down of humanity. This refreshingly philosophical book asks what’s lost when we outsource our decision-making to algorithmic systems we don’t own and barely understand. Better yet, it proposes conceptual and practical ways to reclaim our autonomy and dignity in the face of new forms of computational control.

Astra Taylor, author of The People’s Platform: Taking Back Power and Control in the Digital Age

A magnificent achievement. Writing in the tradition of Neil Postman, Jacque Ellul and Marshall McLuhan, this book is the decade’s deepest and most powerful portrayal of the challenges to freedom created by our full embrace of comprehensive techno-social engineering. A rewarding and stimulating book that merits repeated readings and may also cause you to reconsider how you live life.

Tim Wu, Isidor and Seville Sulzbacher Professor of Law, Columbia Law School, and author of The Attention Merchants

About Cambridge University Press

Cambridge University Press dates from 1534 and is part of the University of Cambridge. We further the University’s mission by disseminating knowledge in the pursuit of education, learning and research at the highest international levels of excellence. Playing a leading role in today’s global marketplace, we have over 50 offices around the globe, and we distribute our products to nearly every country in the world. We publish titles written by authors in over 100 different countries.

BUTCHER BAKER, THE RIGHTEOUS MAKER

 Joe Casey and Mike Huddleston’s BUTCHER BAKER, THE RIGHTEOUS MAKER is back with a new, trade paperback edition available this November. The paperback will collect the complete series, issues #1-8, plus feature bonus material. 

Butcher Baker was the preeminent all-American superhero. Now he’s…getting laid. A lot. But one last mission could signal his return to glory, and now he’s back on the blacktop! BUTCHER BAKER, THE RIGHTEOUS MAKER is a balls-out, surreal, super-epic that fans won’t want to miss. 

“We took our time putting this work out in trade, but I promise it’s worth the wait. It’s a thick, girthy slice of comic book manna that I’m extremely proud of,” said Casey. “It’s superheroes at their seediest. It’s a psychedelic landmine that I guarantee will blow your head clean off. In a good way, of course.”

BUTCHER BAKER, THE RIGHTEOUS MAKER (ISBN: 978-1-5343-0333-1, Diamond Code MAR178439) will hit stores on Wednesday, November 15th. The final order cutoff deadline for retailers is Monday, October 9th. 

It will be available in bookstores on Tuesday, November 21st and can be pre-ordered on Amazon, Barnes & Noble, Indiebound, and Indigo. 

 

Select praise for BUTCHER BAKER, THE RIGHTEOUS MAKER:
“Casey and Huddleston make this comic like it’s a cancer they must excise, or a life they must birth. Or both.” —Comic Book Resources
“…what you’re reading is going to blow your f*cking socks off your feet, whereupon they will walk down to the store and steal you a couple bottles of Jäger before returning home with a hot piece of ass in tow.” —The Comics Journal
“…the only superhero comic that ends with its protagonist sporting a raging boner.” —Comics Bulletin