Posts tagged with "travel booking"

Travel illustration by Samantha Miduri for use by 360 Magazine

3 Ways Technology Will Change How We Book Travel

The travel and hospitality sectors are in the midst of a massive technological transformation that will affect how you book travel and stay at hotels moving forward. Tech savvy customers will come to expect the convenience that artificial intelligence brings. This vision is what I like to call ‘high-tech automation with high-touch personalization and customization.’

Here are three mega-trends leading the way toward realizing this vision:

Artificial Intelligence Will Personalize Your Travel Booking Experience 

Online travel agencies (i.e. Expedia, Booking, or my company HotelPlanner) are working toward becoming smarter, more seamless and more personalized and customized than ever before. Access to increasing amounts of data is transforming the customer experience for online booking, allowing for smarter search functionality and better tailored results for each unique customer.

As for the top customer concerns of price and flexibility, the solutions brought by AI can lead to enhanced hotel inventory connectivity to deliver better price accuracy and more real-time options to fit any budget.

For example, the hotel booking engines of the future will already know you want a hotel with a good gym or pool, that’s pet friendly or eco-friendly, or has some other amenity, feature, or price point that’s important to you.

Voice-Enabled Services Will Grow With the Rise of the ‘Internet of Things’

AI-driven advancements in natural language recognition are making voice search the industry’s next big trend. Voice activation will continue to expand with the rise of the Internet of Things and smart homes, smart cars and smart offices.

For example, at the height of the pandemic, my company launched what we believe is the next generation of call center customer service:  a 24/7 global gig-economy based call center connected to customers through AI-enabled VOIP. This voice-enabled technology allows us to connect the right customer with the right agent to provide personalized service, and to convert more sales of course.

And now you can even use Alexa to make a hotel reservation. (Give it a try and please email your feedback to feedback@hotelplanner.com).

Big Data & Predictive Analytics Will Know You Better Than You Know Yourself

Data is king, but only if you know how to interpret the data in real-time for ‘actionable intelligence’ as they say in the military. Travel technology firms and hotels will employ predictive data analytics and advanced machine learning solutions to anticipate and then deliver more bespoke services based on each customers’ unique needs and wants.

For example, at hotels this might include contactless check-ins, Alexa devices in your hotel room, or perhaps the hotel gym’s personal trainer offers you a free session since the hotel already knows that health & fitness is important to you.

For online travel agencies, they will focus on a more personalized user experience to engender your customer trust and loyalty. So when you go to search for a hotel, the site already knows exactly the type of hotel you want based on previous bookings or your unique digital footprint.

These are just a few examples of how technology is rapidly evolving to meet the current and future needs of travelers who are now expecting a more tech-savvy and personalized experience.

Written by John Price, Co-Found and CIO, HotelPlanner

 

John Price headshot via Christine Lenzo for use by 360 MAGAZINE
Travel 3 by Gabrielle Marchan for 360 Magazine

Lush Experiences Luxury Travel Expansion

TWO PRESTIGIOUS TOUR OPERATORS JOIN FORCES WITH LUSH EXPERIENCES TO CREATE LIFE AFFIRMING MEMORIES FOR TRAVELERS

The Spain Collection and Casablanca Tours are the latest additions to the Lush Experiences roster of luxury travel providers and properties.

Lush Experiences, one of travel’s premier sales, marketing and representation organizations boasting long-held and deep relationships with travel advisors and members, announced that The Spain Collection and Casablanca Tours  have become a part of the Lush family of luxury properties and travel experience providers. The countries represented by these outstanding and internationally recognized experiential travel providers include Spain, Portugal and Morocco.

The Spain Collection is world-renown for creating outstanding travel experiences  throughout Spain and Portugal, covering areas of traveler interest from nature and sports, to shopping and religious heritage. The group prides itself on creating authentic cultural and traditional connections for its clients, while also supporting local businesses.

“There is no shortage of representation companies to select from but very few stand out the way Lush Experiences does,” said The Spain Collection CEO, Abene Mendizabal. “They share our passion for the region, its history and what it has to offer, and they have the contacts and connections to achieve the business objectives we have set in place to move us forward.”

Casablanca Tours is comprised of native Moroccans residing in the U.S. and as a result, have their fingers on the pulse of what travelers are seeking when visiting the kingdom. Their first-hand, expert knowledge of spectacular sites, fine hotels and food–down to details such as transportation options throughout the country–set them apart from others that serve this multicultural country.

“Knowing the travel industry as I do, it was critical to work with a group that agrees that ‘our special Morocco’ has something to offer every traveler and who appreciates the desire to create the perfect holiday, special occasion or experience of a lifetime. Lush Experiences made that crystal clear to us,” said Souad Seghrouchni, President & Executive Director of Casablanca Tours.

“We are honored to be affirmed and entrusted with the business of two outstanding travel industry veteran providers who share the same passion for travel that we do,” said Brad Beaty, co-founder of Lush Experiences.” When you put your heart and soul into your work as our team does, and respected travel providers like The Spain Collection and Casablanca Tours recognize you for that effort, it is heartening and we are thankful for the trust they have shown in us.”

About Lush Experiences 

Lush Experiences is one of travel’s premier sales, marketing and representation organizations, boasting long-held and deep relationships with travel advisors and members. Proud of a client retention rate greater than 90%, one of the highest in the industry, Lush Experiences is all about professionalism, service and your success.

Lush Experiences prides itself on making travel advisor’s work simpler and effortless, approaching its member’s business with a philosophy that “every booking is a relationship.”

Lush Experiences portfolio is comprised of the finest luxury hotels and destination curators throughout the world. From regions including Asia Pacific to Europe to Mexico and the Caribbean, its members are recognized by travelers and travel professionals as being among the most prestigious names in the industry. Also offering destinations services, the experienced team at Lush Experiences treats its clients and relationships as family, and the results show it.