Posts tagged with "5-star hotel"

Travel illustration by Samantha Miduri for use by 360 Magazine

3 Ways Technology Will Change How We Book Travel

The travel and hospitality sectors are in the midst of a massive technological transformation that will affect how you book travel and stay at hotels moving forward. Tech savvy customers will come to expect the convenience that artificial intelligence brings. This vision is what I like to call ‘high-tech automation with high-touch personalization and customization.’

Here are three mega-trends leading the way toward realizing this vision:

Artificial Intelligence Will Personalize Your Travel Booking Experience 

Online travel agencies (i.e. Expedia, Booking, or my company HotelPlanner) are working toward becoming smarter, more seamless and more personalized and customized than ever before. Access to increasing amounts of data is transforming the customer experience for online booking, allowing for smarter search functionality and better tailored results for each unique customer.

As for the top customer concerns of price and flexibility, the solutions brought by AI can lead to enhanced hotel inventory connectivity to deliver better price accuracy and more real-time options to fit any budget.

For example, the hotel booking engines of the future will already know you want a hotel with a good gym or pool, that’s pet friendly or eco-friendly, or has some other amenity, feature, or price point that’s important to you.

Voice-Enabled Services Will Grow With the Rise of the ‘Internet of Things’

AI-driven advancements in natural language recognition are making voice search the industry’s next big trend. Voice activation will continue to expand with the rise of the Internet of Things and smart homes, smart cars and smart offices.

For example, at the height of the pandemic, my company launched what we believe is the next generation of call center customer service:  a 24/7 global gig-economy based call center connected to customers through AI-enabled VOIP. This voice-enabled technology allows us to connect the right customer with the right agent to provide personalized service, and to convert more sales of course.

And now you can even use Alexa to make a hotel reservation. (Give it a try and please email your feedback to feedback@hotelplanner.com).

Big Data & Predictive Analytics Will Know You Better Than You Know Yourself

Data is king, but only if you know how to interpret the data in real-time for ‘actionable intelligence’ as they say in the military. Travel technology firms and hotels will employ predictive data analytics and advanced machine learning solutions to anticipate and then deliver more bespoke services based on each customers’ unique needs and wants.

For example, at hotels this might include contactless check-ins, Alexa devices in your hotel room, or perhaps the hotel gym’s personal trainer offers you a free session since the hotel already knows that health & fitness is important to you.

For online travel agencies, they will focus on a more personalized user experience to engender your customer trust and loyalty. So when you go to search for a hotel, the site already knows exactly the type of hotel you want based on previous bookings or your unique digital footprint.

These are just a few examples of how technology is rapidly evolving to meet the current and future needs of travelers who are now expecting a more tech-savvy and personalized experience.

Written by John Price, Co-Found and CIO, HotelPlanner

 

John Price headshot via Christine Lenzo for use by 360 MAGAZINE

Hotel Hassler Roma Introduces Santa Suite

HOTEL HASSLER ROMA DECKS OUT SANTA SUITE FOR CHRISTMAS

Hotel Hassler Roma, the iconic 5-star hotel located atop the Spanish Steps, offers guests the ideal getaway to live out a true Roman holiday for the festive season. This holiday season, for the first time, the Hassler will offer a new immersive Christmas experience, offerings guests the chance to sleep in a decked-out “Santa Suite.” The suite is transformed into a winter wonderland with trimmed trees, lights, ornaments and festive decor. Upon arrival, guests will be treated with seasonal goodies delivered by Santa. The Santa Suite will be available from December 10, 2021 to January 3, 2022, priced at 4,500 (approx. $5,230) per night based on two guests sharing.

In addition to the Santa Suite, The Hassler is offering an “Enchanting Christmas Dream” package, which includes a three-night stay with a daily buffet breakfast, airport transfers, afternoon tea for two in the beautiful Salone Eva, and a gourmet Christmas Eve Dinner for two at the Michelin-starred Imago restaurant. Guests will also receive an exclusive gift from the AmorVero Home collection as well as a sweet Christmas surprise in-room. The three-night package starts at 2,664 (approx. $3,090) based on two guests sharing a room, and is valid for stays that begin on either December 22, 23 or 24. For New Year’s Eve, the Hassler is offering an equally extravagant experience, including a three-night stay, airport transfers, a bottle of Champagne upon arrival, afternoon tea for two, a New Year’s Eve Gala dinner for two at either Imago or Salone Eva, followed by dancing in the Salone Medici. Prices for the three-night package range from 3,432 (approx. $3,990) to 4,692 (approx. $5,450), depending on the room type and gala dinner choice.