Posts tagged with "wine tasting"

Sandra's Wine Life

QxA Sandra Guibord

How Sandra Guibord Pivoted to Success During the Pandemic& Sandra’s Wine Life’s Valentine’s Day Wine Recommendations

What was your career like pre-pandemic?

For the past 20 years, I have been a wine educator as CEO & Founder of Sandra’s Wine Life. The in-person education aspect of my business involved leading wine seminars for large corporates, entertaining large groups of high-net-worth clientele for private banks, accounting firms, technology firms, and non-profits.

What changed about your business when the pandemic hit?

In Spring, 2020 when all my in-person presentations were canceled, I knew I had to transition to virtual events. All of my corporate clients now needed an intimate connection platform with which to reach their customers. I create Sandra’s Wine Life’s Virtual Wine Seminars to entertain small groups of advisers and their select clients.

What inspired you to make this change rather than just take a few months off?

On a Zoom call with my ski friends, we were commiserating over cocktails about our beloved ski season being cut short from the pandemic. Zoom was new to me, but it was such an easy platform to use and I realized how easy it could be to connect with people all over the world. Right away I knew that it was the path I needed to take to jumpstart my company.

How is business going?

The wine seminars have been an extreme success. I am conducting presentations at least three nights a week all year long – and I’ve had some re-bookings already from clients I just gave seminars for in September as their clients have been very responsive. Seeing the great excitement generated from these seminars is incredibly rewarding.

What are your “5 things I wish someone told me before I started leading my organization” and why? Please share a story or example for each.

My service is more valuable than I realize.

When I started Sandra’s Wine Life, I viewed my service as simply entertainment. I have grown to realize that my services are quite valuable as a business generation tool for my clients, particularly in these pandemic times. My virtual seminars are an opportunity for agents to reach out and effectively connect to their clients. I create an environment that is relaxed and enjoyable to set the mood and facilitate open conversation. This might seem a small thing, but as there is so much to be distracted by about in these times, having the ability to keep people upbeat and in the moment right now is a skill that has proved very valuable, and it’s also very enjoyable for me to be able to provide.

People are not always nice.

Unfortunately, I have seen behavior at wine conferences and other industry events that can be reminiscent of a high school cafeteria. As an attractive woman who is friendly and approachable, people will make assumptions that I don’t take my business seriously and that I’m not as committed to my craft or qualified. I ignore their behavior and simply do what I do to move my business and initiatives forward. In my accomplishments, I prove them wrong.

Don’t be shy about developing your network.

If you never ask or reach out to those in your network, you could be missing out on enormous opportunities. For example, Thomas Preti Catering has separately been providing food to match my wine pairings to some of my clients for as long as 10 years. Just a few months ago I first approached him with an idea about the two of us teaming up to provide food and wine pairings together for exciting virtual events such as Wine & Opera with International Opera Performers, Wine & Cinema tastings. Immediately he was on board. Now I kick myself for being shy about reaching out years ago!

Your perspective and brand tone can change dramatically as your life changes. Lean into it.

When I first started Sandra’s Wine Life, I was a single woman in New York City, and as such I focused on the demographic that I was a part of. As life evolved, adding children, increased obligations and more Corporate services, the focus of my company also evolved to incorporate my perspective on how wine fits into life and its moods and situations, broadened to home entertainment, business dinners, family holidays, International travel and large-scale corporate entertaining.

Be patient and stay the course.

Over the last 20 years, I have had to go to great lengths to keep my business alive. I have had to be creative, carve out time that didn’t exist, continue selling my services, collaborate with others, and learn a number of new skills on the fly — and with great enthusiasm! I did this all while raising children, dedicating myself to growing my former husband’s business and without having any encouragement or support. My business was always my voice and I needed to keep it alive and growing slowly so when the time came that I could fly. The time finally came, and when it did, I was truly ready. Now I’m flying and loving every minute!

It’s almost Valentine’s Day – and Galentine’s Day. How should our readers celebrate?

  • Impress your date with romantic chocolates alongside Champagne.
  • Treat your best girlfriends to pizza and Pinot Noir.
  • Send Mom a bottle of her favorite Chardonnay.
  • Cook a romantic spicy seafood pasta dinner for two with a luxurious Brunello.
  • For that “new” special person in your life, a picnic with Prosecco and cheese is friendly and thoughtful – and pandemic friendly.
  • If you’re in a restaurant and in doubt, White Burgundy or Pinot Noir are great food-friendly choices that are smart to order.

What are your top wines for celebrating Valentine’s Day this year?

I will be sharing plenty of wine tips similar to these and much more in my forthcoming book, titled ‘Wine Identity’, due out this Spring. Look for more news on this shortly! In the meantime, you can check out my Instagram at @sandraswinelife each Wednesday at 6 p.m. ET for my weekly #WineWednesday recommendations, where I’ll share details about my favorite wines of the week and practical tips on how to enjoy them.

Rita Azar illustrates wine article for 360 MAGAZINE

ADAMVS Winery

With so many wineries now offering virtual tastings as a way to connect consumers with their favorite winery, ADAMVS winery in Napa Valley is now offering more than just a virtual tasting. ADAMVS has created a wine country harvest offering, connecting consumers with CA’s wine country at a time when most cannot visit during this spectacular season.

Consumers can choose from a variety of ADAMVS’ library wines which can be sent to their home in a hand-crafted wooden box along with a selection of handmade seasonal harvest-inspired items from ADAMVS’ 80-acre Howell Mountain property.

Items include: 2020 ADAMVS Cabernet Sauvignon jam, orchard fig jam; apple butter; mulled spice mix; dried oregano; ADAMVS herb salt; lavender shortbread and a few other seasonally-inspired harvest specialty items. Also included are seasonal recipe pairings from the Estate’s culinary director.

To enhance the offering further, recipients can schedule a private, virtual tasting with ADAMVS’s Owner, Denise Adams. Denise encourages guests to also invite others to the virtual tasting, to connect for a reunion over fine wine.

Red Wine, 360 MAGAZINE

Sandra’s Wine Life × Thomas Preti Events to Savor

Sandra Guibord, CEO and Founder of  Sandra’s Wine Life,  today announced the formal launch of her already successful partnership with Thomas Preti Events to Savor.

The wine educator and top New York caterer have pivoted their businesses, traditionally in-person wine education courses and large-scale in-person events respectively, to provide services virtually, shipping their wine and culinary creations to virtual event participants located throughout the United States for meetings, holiday parties, as well as Sandra Wine Life’s Wine Seminars.

Both companies have experienced tremendous success with this new model, working independently and together. Since the onset of the pandemic when physical events were put on hold, Sandra’s Wine Life has held four virtual events per week at minimum and experienced a growth rate of 100%.

 “Our new normal has empowered me to shift my business, previously in-person wine education seminars for top financial institutions, legal firms and non-profits, into a virtual format,” said Sandra Guibord.

“Through this experience, Sandra’s Wine Life has gained new clients and enthusiasts. I have not lost one client during the pandemic – in fact, I have grown my business 100%,” Guibord continued. “This additional partnership with New York’s top caterer, Thomas Preti, is a testament to the opportunities that can be created through collaboration during this unique moment in history.”

“Sandra and I have worked together, supporting the same clientele, yet separately, for nearly 10 years with tremendous success. I’m thrilled to now add our company’s catering expertise – traditionally shared in New York City’s most prestigious event venues – virtually through our new ‘Preti, Set, Go!’ offering,” added Thomas Preti, Founder of Thomas Preti Events to Savor.

“Although events are now primarily virtual, we continue to be able to provide cuisine that is just as beautifully presented and flavorful as for live, in-person events,” continued Preti. “The additional success that we’ve experienced teaming up with Sandra’s Wine Life has been incredible, with dozens of new events added, as well as the ability to now provide a full-service food and wine offering for virtual events.”

Sandra’s Wine Life Virtual Wine Seminars offer an array of custom and pre-packaged wine courses for beginners to wine connoisseurs. Thomas Preti Events’ ‘Preti, Set, Go!’ culinary offering is available to pair with Sandra Guibord’s wine selections for any of the virtual wine seminars. 

Seminar topics include a primer about wine and pairing called ‘All About Wine Tasting & Discussion,’ frequently hosted alongside a top wine industry expert. More topics include, ‘Wine & Cinema Tasting,’ including the preview of the film, ‘Wine Calling’ which captures the story of France’s natural winemaking movement, as well as ‘Wine & Opera’ which presents relevant wines and conversation alongside a ‘live’ virtual performance by International opera singers, Charles Castronovo and Ekaterina Siurina, from Berlin, Germany. 

With two decades of wine expertise and knowledge, Sandra Guibord offers wine tips and thought leadership for selecting and drinking wine that fits into everyone’s lifestyle. Sandra’s Wine Life celebrates selecting and enjoying wines for entertaining, gift giving, romance, parties and life’s many other occasions that call for a fabulous glass of wine.

About Sandra Guibord, Sandra’s Wine Life 

Sandra Guibord, CEO and Founder of Sandra’s Wine Life has over two decades of experience the media and entertainment business. A former Wilhelmina model and actress, including soap operas, network television series, films and corporate spokesperson roles, Sandra is now a preeminent guide within the wine and spirits community. She assists top corporations, legal firms, and nonprofits with entertaining their top clientele and senior executives.

Utilizing her hands-on learnings gained through vineyard internships and travel to wine regions worldwide, Sandra Guibord has made the often vexing world of wine enjoyable through her fun, festive and informative approach that has been well received by wine enthusiasts from novices to connoisseurs. She offers from practical wine advice for casual events (virtual and in-person), business dinners, romantic dates, and building custom wine collections. Sandra will be unveiling her first book, titled ‘Wine Identity’ in early 2021.

Learn more about Sandra’s Wine Life and Sandra Guibord’s event offerings at www.sandraswinelife.com.

About Thomas Preti Events To Savor

Since 1987, Thomas Preti Events to Savor has seamlessly orchestrated thousands of events at New York’s most prestigious venues. Our team has earned a reputation for delivering an unmatched culinary experience and first-class service by tailoring the needs of each event to enhance its unique image and style.

You’re not just choosing a menu. You’re choosing an experience. People who know caterers choose Thomas Preti for the events that matter. When we promise grilled grouper, that’s precisely what we serve. Grilled perfectly. Served impeccably. We’ve been delighting our clients and their guests for over 30 years. We’ve seen fads come and go. We don’t follow fads. We focus on what really matters. Real food, prepared in surprising and delicious ways. Preti is famous for delivering what we promise, flawlessly.

In 2020, we launched Preti, Set, Go!, a modern evolution of the classic Thomas Preti experience, individually packaged & delivered to you!

Wine illustration done by Mina Tocalini of 360 MAGAZINE.

South African Wine Crisis

Wines of South Africa (WOSA) USA, the industry association that promotes the exports of South African wine, is calling on members of the wine trade, media and consumers to support the South African wine industry by buying and drinking South African wine. The ban on alcohol, currently back in place in South Africa, could be potentially devastating to the wine industry.

The South African wine industry has been hit especially hard by the effects of the COVID-19 pandemic, with the country having experienced one of the strictest lockdowns in the world. The country’s lockdown and prohibition on the sale of alcohol began at the end of March, which included a ban on wine exports. Wine industry associations and organizations came together to lobby against the decision, and, thankfully, the ban on exports was lifted effective May 1. 

However, the prohibition of alcohol sales in South Africa remained for over two months, until it was lifted on June 1, for at-home consumption. Restaurants and bars were allowed to reopen in mid-June. Yet with the rationale of the need to free up hospital beds occupied by those suffering from alcohol-related traumas, the South African government reintroduced the latest ban on alcohol on July 13, which is still in effect, with no definitive end date.

The new regulations include both on and off-premise sales, so it is affecting not only wineries, but restaurant workers as well. Those in the wine and hospitality industry have been taking to the streets to protest and put pressure on the government to allow for on-premise sales for sit-down restaurants.

The alcohol ban brings a significant risk to the economic and socioeconomic sustainability of both the South African wine industry and the country as a whole, along with risking the livelihoods of rural communities who are directly affected due to the financial implications from an industry that could quite likely see devastation.

The wine industry creates close to 300,000 jobs directly and indirectly, and is South Africa’s second-largest exporter of agricultural products. As an industry, the contribution to the GDP for the South African economy exceeds more than $2.6 billion annually. The liquor industry as a whole has a deep value chain in the country, employing almost one million people. 

The government’s decision has serious economic consequences, placing hundreds of thousands of livelihoods at risk. Many of South Africa’s wine producers are small and family run. It has been estimated that one in five wineries may not survive.

South African wine exports make up roughly 50% of the total production. Since exports of South African wine are still allowed, support overseas is crucial. The US, and other export markets, can play a vital role and make a difference in keeping the industry alive. We are urging those in the trade and media to spread the word, and to educate and encourage consumers to support the South African wine industry by purchasing and drinking South African wines. Keep the discussion and support going on social media with the hashtag #DrinkSouthAfrican.

WOSA USA has some great resources on its website. For those in the wine trade, a list of importers of South African wine is available. For those looking for local retail shops that carry South African wine, a list of retailers across the country can be accessed on the site.

Wines of South Africa (WOSA) is the organization representing all South African producers of wine who export their products. WOSA, which was established in its current form in 1999, has over 500 exporters on its database, comprising all the major South African wine exporters. It is constituted as a not-for-profit company and is totally independent of any producer, wholesaling company or government department but is recognized by the South African Export Council. WOSA’s mandate is to promote the export of all South African wines in key international markets including the United States.

Glass of Wine Illustration by Mina Tocalini

Wine Tasting Continues

As indoor dining and wine tasting shut down in Napa & Sonoma Counties, we just wanted to remind you that outdoor wine tasting continues at Benovia Winery and Inglenook, and outdoor dining continues at Brix Napa Valley. All three destinations are just minutes from private airports. 

BENOVIA WINERY

Benovia Winery remains open for outdoor wine tasting with “Pinot & Pairings on the Patio.” Benovia Winery is a fun, family-owned, limited-production winery in the heart of Sonoma County’s Russian River Valley that produces some of the region’s most exclusive, coveted, sustainably-farmed Pinot Noir and Chardonnay.

The health and safety of Benovia’s co-workers, guests and the community is their first priority, and visitors can relax knowing that behind the scenes the Benovia team is sticking to the strict guidelines set forth by the CDC and local health officials.

Guests who want to enjoy wine among the vines will be surrounded by Benovia’s sustainably-farmed Martaella vineyard. What could be better than tasting wine right at the source? The spacious deck on the back of Benovia’s Ranch House is a perfect setting for visitors seeking privacy and a comfortable distance from other parties, while they enjoy a tasting served with thoughtfully-chosen pairings.

Guest Expectations of Benovia Winery:

 

  • Reservations are required and the number of tastings accepted each day will be limited. Prompt arrival is essential.
  • A greeter will be waiting for guests outside the tasting room.Visitors will be guided to their tables where their own personal pens and tasting sheets will be waiting for them.
  • Benovia asks that all guests please wear masks when they arrive and any time they leave their table.
  • There are restrooms in each tasting area that are cleaned frequently and hand sanitizer is available throughout the patio and tasting areas.
  • Contactless payment is provided at the end of the tasting.
  • There’s a substantial cushion between each tasting appointment so the Benovia team can give the tasting room and all high-touch areas a comprehensive cleaning, in step with guidelines from the CDC and local health officials.

 

Make a Reservation at Benovia Winery 

Follow Benovia Winery: Facebook | Instagram | Twitter

BRIX NAPA VALLEY

We are happy to share that outdoor dining continues at Brix Napa Valley. Guests can relax on the spacious patio at Brix and in the garden & citrus grove overlooking the stunning vineyard, with a breathtaking view of the Mayacamas. Brix is also offering a robust selection of carry-out dishes and wines-by-the-bottle-to-go from their vast cellar. For couples who have had to cancel elaborate weddings, they can book more intimate ceremonies in the garden at Brix for the bride, groom and four special guests.

Guest Expectations of Brix Napa Valley:

 

  • Brix is serving their famous Sunday Brunch à la carte. 
  • Unfortunately, Brix cannot welcome guests to sit at the bar.
  • There are motion-activated hand sanitizers throughout the estate.
  • Both reservations and walk-in guests are welcome, but Brix cannot seat parties larger than 6.
  • Guests have to wear masks when they arrive, and any time they leave their table to walk through the restaurant or garden.
  • Guests have to remain six feet away from other parties the whole time they’re at Brix.

 

Make a Reservation at Brix Napa Valley

Follow Brix Napa Valley: Facebook | Instagram | Twitter

INGLENOOK

Inglenook was founded in 1879 by Gustave Niebaum as Napa’s first estate winery, Inglenook boasts an illustrious heritage, a renowned legacy of innovation and an outstanding portfolio of award-winning wines that have defined and established Napa as a world-class wine region. From Gustave Niebaum to John Daniel, Jr. to Francis Ford Coppola, Inglenook’s three principal stewards have shared a strong sense of vision and an unwavering passion to create a wine estate that hearkens back to the European tradition, producing original, distinctly Napa wines that rival the best in Europe.  It remains the largest contiguous estate on the famed Rutherford Bench, Napa Valley’s finest area for producing spectacular Cabernet Sauvignon.

Inglenook is best-known for its Cabernet Sauvignon and its premier wine, Rubicon. Rubicon’s blend varies each vintage but is always predominantly Cabernet Sauvignon. Inglenook also makes a refreshing Sauvignon Blanc, and a complex white blend called Blancaneaux, made up of Marsanne, Roussanne and Viognier. All of the wines are estate-produced from Inglenook’s organically-farmed vineyard. Overall, the estate is 1,680 contiguous acres, and 235 acres are planted to vineyards.

The Inglenook estate has undergone several name changes over the years.  In 1879, Finnish sea captain Gustave Niebaum purchased the Inglenook farm.  The first vintage was released in 1882 under the name “Inglenook.” In 1975, Francis Ford Coppola and his wife, Eleanor, purchased 1,560 acres of the Inglenook estate, including the Niebaum mansion. They were looking for a country home where they could raise their family. In the French tradition, they joined their name with Niebaum’s and the property became the Niebaum-Coppola Estate Winery. In 2011, the Coppolas acquired the iconic Inglenook trademark and announced that henceforth the celebrated estate would be known by its historic original name, Inglenook.

Francis Ford Coppola took on the task of reuniting Inglenook with its prestigious past and has patiently reassembled the jewels of the crown. Today, the Coppola family honors Inglenook’s rich heritage by building on its legacy of innovation and forward thinking and producing internationally critically-acclaimed wines.

The gracious Inglenook team is donning white gloves and masks to protect guests and offer the impeccable, warm service for which Inglenook is known. Imagine tasting on a sunny day alongside Inglenook’s iconic fountain in the winery’s open, breezy courtyard – or savoring a private luncheon, crafted by Chef Alex who draws upon the bounty of the organically-farmed estate and culinary garden to create memorable coursed meals that pair perfectly with Inglenook’s wines.

Guest Expectations of Inglenook:

 

  • Inglenook continues to host guests with white glove service in the estate’s spacious courtyard and on its picturesque terrace. 
  • Tasting appointments are by reservation only, with a limited number of guests allowed on the estate. 
  • Visitors are welcomed through the gate with convenient contactless entry and parking spaces have been thoughtfully organized so that guests can remain a respectful distance from each other as they get in and out of their cars. 
  • Behind the scenes, guests can be assured that the Inglenook team has thoroughly cleaned all high-touch surfaces hourly.

 

Make a Reservation at Inglenook 

(or reserve by calling  707-968-1161 or by emailing reservations@inglenook.com)

Follow Inglenook: Facebook | Instagram | Twitter

Allison Christensen, 360 MAGAZINE, WINE, SPIRITS

Santa Barbara Wine Country Opens

Santa Barbara Wine Country welcomes guests back into wineries and tasting rooms with dine-in services and safety measures to keep guests safe as they sip the latest vintages and soak in the beautiful surroundings.

Located less than two hours from Los Angeles, Santa Barbara Wine Country is a beautiful wine country escape. Over 200 wineries are part of the picturesque wine region known for producing highly rated, internationally
recognized wines. Given its close proximity to LA, Santa Barbara Wine Country is an ideal day trip for SoCal wine lovers ready for a relaxing, outdoor getaway now that the County has opened back up.

For lockdown-weary Angelinos, Santa Barbara Wine Country is an easy, two-hour drive where they can escape to rolling vineyards and enjoy exceptional wines. Wineries and tasting rooms are partnering with food trucks, local caterers, and restaurants. The re-opening is a rare opportunity for restaurants and caterers to show off their farm-to-table offerings aside the County’s award-winning wine. Guests will find sit-down meals with wines by the glass, flight, or bottle.

“People are so excited to get out and explore again. They’ve been enjoying wine at home, but nothing compares to a wandering day-trip to see the vineyards, rest your eyes on the gorgeous landscape, and engage with the dynamic people behind the wines,” said CEO of Santa Barbara Vintners, Alison Laslett. “Our wine region is a stone’s throw from Los Angeles, but it feels like a world away. We can offer guests the break they’ve been craving, and with all our outdoor space, our Wine Country has some of the safest social activities people can engage in right now.”

To help ensure the health and safety of visitors and staff, Santa Barbara County wineries and tasting rooms are implementing the following protocols:

  • Strict adherence to CDC health and safety guidelines: sanitization, hygiene, face coverings for staff and for guests when not consuming food or wine
  • Use of outdoor space and other social distancing practices
  • Daily employee wellness screenings and temperature checks
  • Reservation systems to manage the number of guests

The Santa Barbara wine region is best known for two things: the exceptional quality of the wines and the laid-back community vibe. From signature Chardonnays and Pinot Noirs worthy of Burgundy to sought-after Rhone and Bordeaux style varietals, there is a wine for every palate with over 50 varietals grown throughout the region. The welcoming laid-back vibe comes from the spirit of the tight-knit wine community. Winemakers are often found behind the counter in tasting rooms, pouring their wines and sharing anecdotes about the latest vintage. Wineries are located within a 30-mile radius throughout the valley and additional boutique tasting rooms are found in downtown Santa Barbara.

*For updated information on winery re-openings, click HERE*

About Santa Barbara Vintners

Santa Barbara Vintners (Santa Barbara County Vintners Association) is a non-profit 501(c)6 organization founded in 1983 to support and promote Santa Barbara County as a world-class wine-producing and wine grape growing region. The association includes winery members whose annual production is at least 75% Santa Barbara County (or sub-AVA) labeled, winery associates, vineyards, vineyard management companies, hospitality, and industry associate members. The association produces festivals and wine country weekends; educational seminars and tastings; provides information to consumers, trade, and media; and advocates for the Santa Barbara County wine and grape industry.

Follow: @santabarbarawinecountry on Facebook & Instagram and @sbcwines on Twitter.

California Wines New Blog

Good wine, good food, and sustainability; Discover California unites all three topics in a tasty new blog. Food and wine sustain us best when produced with care and shared with friends.

Patio perfect: Time to take it outdoors. Dust off the patio furniture, fire up the grill, and uncork a juicy Zinfandel. Whether you’re celebrating Dad on Father’s Day, or just enjoying a warm evening al fresco, your backyard barbecue could probably use a refresh. Grilled pork shoulder chops and a nectarine slaw are definitely not the same old grilling.

Which Zin? Zinfandel is like that dinner party guest whom you can seat next to anyone—the extrovert who makes everyone feel comfortable and fits into any group. As Zin fans know, California wineries make this variety in a vast spectrum of styles, from fresh and lively to dark and brooding. So, what’s best for grilled pork? Red wine.

The choice is yours; It’s not easy, when you’re racing down a supermarket aisle, to be thoughtful about the wine you buy. Sustainable? Organic? Biodynamic? Do you even have time for that? When you’re tempted to grab-and-go in the wine aisle, remember that your choices matter. A little knowledge can help you quickly select a California wine that is made responsibly.

FOLLOW CALIFORNIA WINES: Twitter | Instagram |YouTube |Pinterest

Lost Draw Cellars Creates Rosé Hand Sanitizer

Lost Draw Cellars recently distilled a Texas Rosé batch to create hand sanitizer for winery patrons. The Rosé hand sanitizer is now being given away to winery visitors and included in wine club shipments as a gesture of the winery’s ongoing support of the wellbeing of its wine club members. Bottles are adorned with the message “Made From Rosé To Keep the Germs Away.” 

Lost Draw Cellars’ Rosé Hand Sanitizer is available along with to-go purchases of Texas wine at Lost Draw Cellars location in Fredericksburg, Texas at:

Lost Draw Cellars
113 East Park Street
Fredericksburg, Texas 78624

Or online at lostdrawcellars.com.

CAMERON HUGHES WINE

‘Clean and crisp curated wines at your door in days’ – 360 MAGAZINE

San Francisco-based Cameron Hughes Wine has been a leader in the “direct to consumer” business model, making it super simple to order excellent wine right to your door, and for a great value. With economic uncertainty on the horizon, these are the best deals for price-conscious folks who still want to enjoy high-quality wines, with the added benefit of safety and convenience.
 
Cameron operates as a wine trader or “négociant” rather than a producer, which means he doesn’t own vineyards or a winery – his focus is solely on sourcing the best wines and negotiating the best price. He looks in every cellar and barrel room, and peeks behind every door that says “Employees Only.” Sometimes he buys wine still in the barrel, and other times he buys “shiners” (wine already in a bottle with no label). 
 
Deals are made discreetly and typically protected by an agreement to keep the source winery undisclosed to protect their brand. The result? Cameron is able to offer $100+ Napa Cabernets for a third of the price, or a $60 bottle of Pinot for under $20.

wine, 360 MAGAZINE, illustration, wine festival, wine tasting, wine lovers, wine enthusiasts

WINE DONATED TO FRONTLINE WORKERS

An Initiative to Donate Bottles of Wine and Messages of Encouragement to Frontline Workers.

Signor Vineyards and their employees are sending personal notes of encouragement and a bottle of wine to family and loved ones who serve as frontline and essential workers.
 
-Signor Vineyards is a boutique family vineyard nestled in the Texas Hill Country that features world-class charcuterie and wine, French country gardens, and farmhouse shopping at Joanna’s Market. 

-Due to COVID-19 Signor Vineyards is closed for tastings but wine can be purchased through their drive-thru and online. 
 
 
Signor Vineyards and their employees have launched the Bottles for the Frontline campaign. Bottles for the Frontline is an initiative to share some liquid relief and words of encouragement to workers who are a part of the front line and relief efforts in fighting COVID-19. 

The Signor team have sent bottles and taken to social media to share personal notes to their loved ones. Bottles from the family vineyard are being distributed to brave men and women throughout the country. Among them are a COVID ICU Nurse at the University of Chicago, Store manager at Texas grocery store chain, HEB, Surgical RN, and many others. 

“We understand how much our frontline workers are sacrificing and putting at risk for our community. Many are working through such stressful situations and do not have the comfort of hugging their children and being around their family. We thought this small gesture could help instill a little hope and relaxation in this time.” – Will Coker, General Manager 

Typically, Springtime brings the Bluebonnets and thousands of visitors from across the country to Fredericksburg, Texas. 

Like many vineyards in the Texas Hill Country, Signor Vineyards has closed their tasting room doors until further notice and have switched to drive-thru and online sales. This has been a change of pace for the vineyard, which has become a destination where friends and family come from all over to congregate.

“A big part of what we do is bring people together. And even though we cannot do that at this time, we can carry on the feeling of joy and fellowship that comes when you open a bottle. We know that our frontline workers deserve much more than but it’s the least we can do.” Clay Signor, Owner/ Proprietor 

In the spirit of giving back, Signor Vineyards is taking nominations for frontline workers. People can nominate and share stories of the heroes in their lives by commenting on their Facebook or Instagram post. Signor Vineyards is also encouraging other wineries and vineyards to join their cause and share their photos using #bottles4frontline. 

Signor Vineyards is located at 362 Livesay Lane, Fredericksburg, TX. Visit www.signorvineyards.com or follow them on facebook or Instagram @signorvineyards.