He wants to give fans an opportunity to own some of the most sought-after Supreme pieces and rare collectibles from Raf Simons, Saint Laurent, Gucci, Margiela x Converse, Gosha and more – items they couldn’t otherwise find or buy and at prices they can afford.
Grailed wants to provide their users and Yachty’s fans with an intimate glimpse into his world so they can put themselves in the shoes of an icon. Yachty has always been very engaged with his fanbase and now he’s furthering that by giving unprecedented access on the platform he knows will speak to them directly.
“I think it’s all about individuality. There’s always that one out of the bunch that’s just destined to be different. I had red hair in 11th grade. There’s always someone who dares to be different, like Andre 3000, Young Thug and myself. I remember people used to laugh at my hair. You got the people who follow the trend and then you have the trendsetter. Regardless of everything else going on, they do what they want. I never dressed to impress anybody. I’m flashy, but I don’t wear anything in the hope someone else likes it. I wear what I want to wear because I just like to wear it.”
The collection is live on grailed.com for a preview. Yachty’s sales drop date is Monday August 27th.