Rising Arkansas rapper Bankroll Freddie stays true to his name, counting up the stacks on his new hustler’s anthem “Add It Up”, out today via Quality Control/Motown Records. Freddie’s first release since signing with Motown is a celebration of his success; he takes the occasion to flex the price of his new cars, neck-breaking jewelry, and designer clothes. The single arrives alongside a cinematic video that finds the rapper running countless cash through a money machine and speeding through his hometown of Helena, Arkansas.
Backed by haunting keys and thundering drums, Freddie catalogs every comma on this ominous trap banger. He raps with unshakeable confidence, his Southern drawl enhancing the nonchalance he shows in spending his pocket change. While Freddie celebrates leaving the streets for the industry, he delivers a flex in nearly every line: “40 on my AP / Wait until I cop the Lamb, gone make these niggas hate me.” Keenly aware of the envy he’ll inspire, Freddie asserts his place in the rap game with a confidence as impressive as his stacks of cash.
“Add It Up” comes on the heels of Freddie’s 2020 debut album, From Trap to Rap, which boasted features from Lil Baby, Young Dolph, Lil Yachty, Moneybagg Yo, Tay Keith, Renni Rucci, and more. In May 2020, he released “Quarantine Flow”, a rapid-fire track that showed off his dextrous lyrical gifts. “Add It Up” is just the first of many 2021 tracks from one of Quality Control and Motown’s most promising talents.