Groundbreaking fashion brand DIM MAK announced the October 19th debut of an exclusive cross-over apparel collaboration with Meta Threads, a leading e-sports lifestyle brand, that will feature original artwork from “Neon Future,” the critically acclaimed sci-fi WEBTOON & comic book series created by 2x Grammy nominated DJ/Producer Steve Aoki and Impact Theory Studios. In addition, the collaboration is the first of its kind crossing over with elements from music, fashion, e-sports and futuristic sci-fi comic art.
Steve Aoki, Dim Mak’s founder and creative director, was the driving force in bringing this visionary collaborative collection to life. “My obsession with mixing sci-fi into fashion and music all started when I was a kid reading comic books,” stated Aoki. “I’m thrilled to have Dim Mak collaborate with Meta Threads to showcase the mind-blowing artwork from my ‘Neon Future’ comic series.”
So, to celebrate the launch, Meta Threads and Steve Aoki will host an invitational “Call of Duty Warzone” Tournament spotlighting some of the most electrifying streamers from e-sports, music and pro sports world. Steve Aoki alongside his Rogue Esports teammates and others will be live streaming their vantage points throughout the 16-squad tournament. Therefore, the event will be live streamed from Meta Thread’s Twitch Channel on October 19, 2020 at 4pm PST. Winners will receive cash and apparel prizes. Also, spectators will have the opportunity to win apparel and other goodies via “in-chat,” giveaways. Prizing to include peripherals from ASUS Republic of Gamers, A-40 headsets from ASTRO Gaming, premium chairs by AKRacing, digital gift cards from KontrolFreak, and Neon Future Comics.
About the Collaboration:
The apparel collaboration features 14 unique designs spanning graphic t-shirts, sports jerseys, hoodies, windbreakers, and basketball shorts ($45-$120); which were co-designed by the Dim Mak and Meta Threads studios featuring original artwork from the critically acclaimed sci-fi series “Neon Future” created by Steve Aoki, Tom Bilyeu (Impact Theory CEO) and Eisner winner Jim Krueger. Additionally, the collection features series artwork of the “Neon Future” main characters “Kita Sovee (modeled after Steve Aoki),” “Clay Campbell” and “Dee” as well as covers and panel art from actual episodes from the series.
“Neon Future” is set roughly 30 years in the future in a dystopian version of America that has outlawed advanced technology. A civil war is brewing between the Augmented, an oppressed class of people who have chosen to integrate technology into their bodies, and the Authentic, who have not. The resistance movement “Neon Future” is led by the mysterious Kita Sovee (a character modeled after Aoki), who strives to bring peace, by showing the world a brighter future in harmony with technology.
The series is available to read for free at the WEBTOON site and app.
The apparel collaboration will be exclusively available for purchase at www.dimmakcollection.com and www.metathreads.com starting from October 19, 2020.
About Dim Mak:
Founded by DJ and music executive Steve Aoki, Dim Mak is a fashion streetwear brand for the uninhibited adrenaline junkies and lovers of the same punk skate LA-subcultures Aoki thrived on during his youth. Aoki named his record label and subsequent fashion brand “Dim Mak” as anod to Bruce Lee’s signature fight move: the touch of death. The name itself acts as a constant reminder to stay focused and to forge his own path. “Do it yourself…by any means necessary.”
About Meta Threads:
Born and raised in Los Angeles, California, Meta Threads is a leading, forward-facing, apparel brand within the gaming and esports industries. Founded by Steve Nabi and Nicholas Pineda, the company specializes in fusing streetwear aesthetic with gaming culture. The brand is dedicated to inspiring the community through a well curated mix of men’s & women’s apparel, accessories and gaming specific luggage. Also, Meta works exclusively with select clients and offers services that include custom product development, design, manufacturing, and fulfillment. For more information, visit Meta Threads at www.metathreads.com.
About Neon Future / Impact Theory:
Impact Theory is a first-of-its-kind company designed to facilitate global change by creating, cultivating and monetizing culturally-relevant content focused on human empowerment. The company’s mission is to end poverty or poor mindset by enriching our society with ideas and objectives that positively impact the world. Impact Theory is committed to bringing together some of the most talented creators, writers, and artists in the industry to tell stories of human potential.
The studio produces unscripted and scripted entertainment programming distributed through multiple digital platforms including YouTube, Facebook Watch, iTunes and Stitcher. In 2018, the scripted division released “Neon Future,” its first comic book series created in partnership with two-time Grammy nominated DJ & Producer Steve Aoki. “Neon Future” is set roughly 30 years in the future in an America that has outlawed advanced technology. The series explores relevant themes of culture, technology and where the human species is headed on a much deeper level. “Neon Future” is available to read on WEBTOON and available at retailers nationwide.
Headquartered in Bel Air, CA, Impact Theory is led by founders Tom and Lisa Bilyeu who previously co-founded Quest Nutrition, the billion-dollar company that rose to #2 on the Inc. 500 list of fastest-growing private companies. The two have built Impact Theory’s revolutionary in-house media team, producing content that has been viewed more than 100,000,000 times.
About Steve Aoki:
Steve Aoki, the two-time Grammy-nominated producer/DJ is one of today’s most successful American cross-genre artists, collectively counting 2.8 billion music streams on Spotify. As the founder of the trendsetting record label, events/lifestyle company, and apparel line Dim Mak Records, which he founded in 1996, Aoki has helped launch the careers of global acts like The Chainsmokers, Bloc Party, The Bloody Beetroots, The Gossip, and The Kills, among many others. Dim Mak today counts more than 1,000 official releases from the biggest acts and most buzzing newcomers across EDM, indie rock, hip-hop and beyond over its two-decades-plus discography.
As a solo artist, Aoki boasts a lauded discography that includes: Wonderland (2012), his debut solo album, which garnered him his first-ever Grammy nomination for Best Dance/Electronica Album; hip-hop centric Kolony (2017), and the Neon Future series, which includes Neon Future I (2014, certified gold by the RIAA), Neon Future II (2015), Neon Future III (2018) and the recently released Neon Future IV (April 2020); which has rocketed in streaming to date and received praise from singles such as “Maldad” ft. Maluma and “Let It Be Me” ft. Backstreet Boys. Recognized by Forbes as one of the top 5 world’s highest paid DJ’s and the world’s hardest working DJ, Aoki is “one of the most in-demand entertainers in the world” (Billboard), counting more than 250 tour dates per year.
In 2012, Aoki founded THE AOKI FOUNDATION, which primarily supports organizations in the brain science and research areas with a specific focus on regenerative medicine and brain preservation. Most recently, Steve Aoki released his critically acclaimed memoir entitled BLUE: The Color of Noise published by St. Martin’s Press.
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