Posts tagged with "Xbox"

Has eSports Become a Part of Pop Culture?

A couple of decades ago, when video games burst into the mainstream audience for good, everyone could have guessed that gaming would soon become an important part of the entertainment industry. But what no one could have predicted is just how popular it would become not to play video games yourself, but to watch other people play. So popular in fact, that competitive video gaming, i.e. eSports, has slowly but steadily grown to become an important part of pop culture. But how and why did eSports gain so much momentum?

eSports expand their reach into the mainstream audience

When the first organized competitive gaming tournaments emerged where professional players vie for a prize, analysts very aptly dubbed the new practice “eSports”. And research reported by the Influencer Marketing Hub reveals that this new industry has quickly expanded its appeal and gained unprecedented growth. In 2017, eSports reached an audience of 335 million viewers, which climbed to 380 million in 2018. It is now estimated that until 2021 that number will reach roughly 557 million, exhibiting an annual growth rate of 14%. Out of those, 250 million will be regular viewers but another 307 million will be casual spectators. This means that casual viewers will constitute the majority of the eSports audience.

Furthermore, according to the same source, even people who do not watch eSports have still heard of them. In 2015, an impressive 800,000 people were aware of the industry. But a year later, over a billion people have reportedly heard of eSports – a jaw-dropping growth. In 2019 alone, eSports awareness was estimated to have reached 1.57 billion people around the world. The combination of these two facts, i.e. the number of casual viewers and the tremendous growth in awareness, lead us to the conclusion that eSports has now become an important part of pop culture.

How eSports became a part of pop culture

But if you want even more proof, just take a closer look at eSports betting. That’s right: betting sites now consider eSports as a sub-category of the traditional realm of sports betting, and punters can place wagers on the biggest eSports tournament just like they would on the NBA finals or the Super Bowl. It is no surprise, when you consider the hype surrounding the biggest eSports competitions. In 2019, the League of Legends World Championship gathered an audience of almost 4 million viewers, and the Fortnite World Cup Finals amassed an impressive 2.3 million. Speaking of Fortnite, it is perhaps the game that best encapsulates how video gaming and eSports are now part of pop culture in their own right.

Who could forget the iconic and hilarious scene in Avengers: Endgame that saw Thor compete against “Noobmaster69” on Fortnite? Just like people are still not over the live concert series that now takes place within the Fortnite game. Travis Scott was the first to take the leap of faith and performed virtually to raving reviews. Now, the digital concerts continue, with J Balvin reportedly set to headline the Fortnite Halloween Concert series, in a perfect blend of these divergent strands of pop culture that has had audiences going wild. Much like the music industry, other sectors have realized the potential of eSports and gaming that allows them to reach to a wider audience and are jumping at the chance. For example, Oakley has already announced that they would launch a new type of lenses specifically designed for gaming.

If we want to understand better how eSports have so quickly become a part of pop culture, we also need to look at the channels that enabled them to connect with their audience. Millennials are now in their 20s and 30s, and they have grown up in an increasingly digital world. Watching their favorite gamers play live on Twitch or YouTube, and interacting with them on chat or social media was an organic way for them to connect. Steven Spielberg’s recent blockbuster Ready Player One took the concept one step further. In a dystopian future, taking place in a VR gaming tournament has become the one shot its protagonist has at fixing everything wrong with the world – competitive gaming has somehow turned into something more real than real life itself.

For the young adults that are right now the driving force behind market trends, and are shaping pop culture, eSports are an integral part of life and culture.

Nintendo Switch: Top-Selling Game Console of 2020

As one of the most popular consoles globally, Nintendo Switch witnessed a surge in the number of new players since its release in 2017. With millions of people spending more time playing video games during the coronavirus lockdown, 2020 brought an influx of new Nintendo fans. 

According to data presented by SafeBettingSites.com, Nintendo Switch is the top-selling gaming console in 2020, with 15.6 million units sold as of September, 65% more than PlayStation 4 and Xbox combined.

Nintendo Switch Sales Grows, PlayStation 4 and Xbox Consoles Drop

One of the key reasons for the Switch’s success is the popularity of Nintendo’s first-party titles. Blockbuster series like Mario, The Legend of Zelda, and Pokémon are exclusive to Nintendo, meaning that fans can only play them on Nintendo consoles. These Nintendo exclusive games dominate the list of top-selling Switch titles worldwide, with Mario Kart 8 Deluxe being the most popular game.

Statista and VGChartz data revealed that PlayStation 4 represents the second most popular gaming console this year, with 7.22 million units sold as of September. Xbox One ranked third, with 2.17 million units sold in the nine months of 2020. During the same period, gamers bought 330,000 Nintendo 3DS consoles. 

The annual sales of Nintendo Switch consoles have been increasing continuously in the last three years, while PlayStation 4 and Xbox are being affected by a downsizing trend. 

A year after its launch in March 2017, the Nintendo Switch hit 15.5 million units sold worldwide. The growing popularity of Nintendo’s gaming console continued in 2019, with the lifetime sales reaching 49.8 million units in December, a 55% jump from the year before. Nintendo sold nearly 4 million Switch consoles in the first quarter of 2020, with its lifetime sales growing to 53.7 million. However, between March and August, another 9.6 million units were sold, with the cumulative sales surging to 63.4 million units.

In 2017, Sony sold almost 20 million Playstation 4 consoles all around the world. By the end of 2019, annual sales dropped to 14.2 million, a 30% plunge in two years. Statistics indicate that the sales of the third most popular gaming console, Xbox One, fell by 35% in this period, decreasing from 7.6 million units in 2017 to 4.9 million last year. 

Playstation 4 Leads in Lifetime Unit Sales

Although Nintendo Switch is ranked as the world’s most popular gaming console, Playstation 4 still dominates in terms of lifetime unit sales. 

In the first three years after its launch in 2013, Sony sold 35.9 million PlayStation 4 units. Between January 2016 and December 2017, the lifetime unites sales surged by 105% to 73.6 million. Since then, another 40 million units were sold worldwide, with the cumulative sales of Sony’s PlayStation 4 gaming console rising to almost 113 million, as of August. Xbox One hit 48.2 million units in lifetime sales as of August, a 22% increase in two years. 

Roblox Mobile Player Spending Surge

Roblox Mobile Player Spending Hit $102.9 Million in May, a 175% Jump in a Year

As one of the most popular mobile games worldwide, Roblox has witnessed a surge in revenue amid the COVID-19 lockdowns. According to data gathered by SafeBettingSites.com, Roblox Mobile player spending hit $102.9 million in May, a 175% jump compared to the same month in 2019.

Over $1.5 bn in Lifetime Revenue

In May 2019, Roblox Mobile players worldwide spent $37.5 million on the game, revealed Statista and SensorTower data. In the next three months, this figure rose to $50.9 million. Thanks to in-app purchases and microtransactions, the app generated $79.3 million profit in December 2019, the highest value in the second half of the year.

However, with millions of Roblox fans spending more time indoors and online amid coronavirus lockdown, the famous kid-friendly creation hit a new record in 2020. Statistics show that in January, Roblox Mobile player spending amounted to $65.2 million. After a slight drop to $54.6 million in February, this figure jumped to $68.9 million in March.

The increasing trend continued in the next two months, with Roblox players spending nearly $103 million in May, a 55% increase since the beginning of the year. The Sensor Tower data also revealed the mobile version of the popular game hit over $1.5 bn in lifetime revenue.

The United States Leads in Roblox Player Spending

Statistics show that in June, Roblox mobile was the second top-grossing iPhone app worldwide, with $26.15 million in revenue. The kid-friendly creation platform also ranked as the sixth most popular Android game last month, with $28.28 million profit in Google Play Store. Statista data also revealed that Roblox was the most popular app among iPad users, who spent $30.34 million on the game last month.

Analyzed by geography, the United States represents the leading country with more than $1bn in lifetime player spending in May. Statistics show that Roblox Mobile was the top-grossing App Store app in the United States last month, with $21.9 million profit generated from iPhone users.

Android users spent $16.69 million on the popular game in June, ranking it as the third top-grossing Google Play Store app in the United States.

Read the full story HERE.

DaBaby, Xbox, Big Brothers Big Sisters, LA, 360 MAGAZINE

DABABY × XBOX

DaBaby “sleighs” as DaSanta with a big surprise this holiday season by giving Xbox consoles to Big Brothers Big Sisters of Greater Los Angeles – just one of many exciting collabs to come between DaBaby and Xbox.
 

Watch HERE.

Kaepernick Madden Lyrics

By Reid Urban

While Colin Kaepernick made news on Thursday when he was featured in a Nike commercial on Sunday Night Football, he also made news in the video game industry.

Back in early August, EA Sports had edited out a lyric that featured Kaepernick’s name on the Madden 19 soundtrack. It led to outrage and condemnation towards EA Sports. Eventually, they put his name back into the lyrics.

Here is what the lyrics said, courtesy of Big Sean, “feed me to the wolves now I lead the pack and s—, you boys all cap, I’m more Colin Kaepernick.” Where that name was supposed to be said, it was edited out as if it were a profanity.

EA Sports came out with a statement that it was “an unfortunate mistake,” by taking Kaepernick’s name out of the song “Big Bank” by YG on that soundtrack.

This isn’t EA Sports’s first debacle featuring his name. The Madden 18 soundtrack had a song by Mike WiLL Made-It which featured his name, but was removed as well.

Both YG and Big Sean, whose song had Kaepernick’s name in the Madden 18 soundtrack, took to Twitter to express their displeasure with removing his name.

EA Sports also said about the name, “Members of the team misunderstood the fact that while we don’t have the rights to include Colin Kaepernick in the game, this doesn’t affect the soundtrack.”

NIGHTMARCHERS

Nightmarchers – Alpha Preview Invitation

Wyrmbyte Studios invites you to join us in paradise! Well, sort of… Nightmarchers will be hosting interviews and previews in the coming days. We’d love to get you into an early build of the game, connect you to Wyrmbyte for a tour, and see what you think of our Hawaiian epic.

Nightmarchers is an open world RPG shooter which crosses the glory of Hawaiian mysticism with the post-apocalypse of destruction. In this Moana meets Mad Max RPG you will explore the island paradise to rid the land of deadly raiders and unlock the secrets of the gods. Using weapons and abilities to build your character, play through the story and explore our vast world. Resources, weapons, and choices make Nightmarchers exciting for players who want action mixed with an in-depth storyline.

Take a look at what the game has to offer below:

http://m.youtube.com/watch?v=kceKBnbTEJA

NIGHTMARCHERS

OPEN WORLD HAWAIIAN RPG NIGHTMARCHERS COMES TO FIG

Its like Moana meets Mad Max in a sprawling 3rd person shoot

Wyrmbyte today announces that its post-apocalyptic Hawaiian RPG is coming to Fig. A open world hybrid RPG shooter that plays a bit like Far Cry meets Zelda, Nightmarchers is set on the island of Oahu after a cataclysmic event leaves the archipelago cut off from the rest of the world. You play as Kai, a man blessed (or cursed) by the forgotten gods of Hawaii to take back the island from the ravenous Kamapua’a.

Nightmarchers kicks off today on Fig (www.fig.co) offering both equity and rewards opportunities, with an overall goal of $100K. Backers can support by investing in Fig Game Shares that pay a return based on the game’s future sales. Stretch goals add additional features, quest lines, powers, and more.

Nightmarchers has been a passion project of ours for years now, said Wyrmbyte CEO Scott Brown. Hawaii means a lot to all of us at Wyrmbyte, both as a place we love to visit and as a culture. Weߣre thrilled to explore the mythology of Hawaii and reimaging it as part of our world in this sprawling shooter RPG.

As Kai, you’ll wield real world weapons and the powers of gods like Maui and Pele to make Oahu a safe place for its people once more. Take to the skies as an owl and scout ahead or identify new mission opportunities. Take to the sea as a Shark and find hidden items on the ocean floor. Craft and customize dozens of weapons, or use your Uhane powers to strike silently from the bushes with your bow. There are dozens of outposts to reclaim, hundreds of missions to undertake, and six rival factions to work with to retake Oahu from Kamapua’a. His corrupted Nightmarchers and possessed islanders and wildlife will be gunning for you, so you’d better make good use of the factions knowledge and expertise if you hope to survive.

For more information on Nightmarchers, and its campaign visit http://www.fig.co/campaigns/nightmarchers

About Wyrmbyte

Established in 2013, Wyrmbyte LLC was formed by a group of experienced developers all passionate about building amazing game experiences. Wyrmbyte’s first title, Dragons and Titans, brought short session social gaming to the MOBA space with over 1 million players worldwide. Wyrmbyte has also built a VR experience in DragonWingsVR. Wyrmbyte’s extensive MMO experience worked for years helping Star Citizen to improve its backend services and the networking layer. Now the team exclusively focused on bringing Nightmarchers to market in 2018

Anthony Joshua × Destiny 2

Anthony Joshua Channels His Inner Titan Ahead Of Destiny 2 Game Launch

World heavyweight boxing champion Anthony Joshua met the Bungie development team for an early look at Destiny 2. One of the most successful new gaming franchises of all time upon release, and BAFTA award winner, Destiny; is a first-person action game that takes the player on an epic journey to defend humanity from annihilation.

AJ channelled his inner Titan whilst challenging gamers on consoles throughout the convention after linking up with project lead, Mark Noseworthy, for an informal back and forth on the game. AJ reminisced about his personal gaming experiences and about how they compliment his training regime. Alongside some soundbites about his prediction on the Golovkin vs Canelo fight.

In the story of Destiny 2, the last safe city on Earth has fallen and lies in ruins, occupied by a powerful new enemy, Lord Ghaul, and his elite army, the Red Legion. Every player creates their own character called a “Guardian,” humanity’s chosen protectors. As a Guardian in Destiny 2, players must master new abilities and weapons to reunite the city’s forces, stand together and fight back to reclaim their home.

Destiny 2 will be available worldwide from Wednesday 6th September. For more game information, visit www.DestinyTheGame.com and follow the official Destiny social channels on Facebook and @DestinyTheGame on Instagram and Twitter. The community can interact directly with the developers at www.Bungie.net, Facebook, @Bungie on Twitter, Instagram and www.Twitch.tv/Bungie on Twitch.