Posts tagged with "Safe Betting Sites"

graph via Mina Tocalini for use by 360 Magazine

The Rise in Sales of Nintendo Switch

As one of the most popular consoles globally, Nintendo Switch witnessed an influx of new players and fans since its release back in 2017. According to data presented by SafeBettingSites, Nintendo Switch sales jumped by 50% in a year, with its lifetime unit sales reaching 85.7 million as of May.

More than 26M Nintendo Switch Consoles Sold in a Year

Following the disappointing sales of its predecessor, the Wii U, the Switch was seen as the new hope for Nintendo in the ongoing battle with other console giants, PlayStation and Xbox. Acting as both a portable and home console system and offering a seamless and unified experience switching between them, the console soon started to gain popularity in the gaming community.

A year after its launch in March 2017, the Nintendo Switch hit 15.5 million sold units worldwide, revealed Statista and VGChartz data. The next two years witnessed an influx of new fans, with its lifetime sales reaching 49.8 million units in December 2019. However, as the entire gaming industry exploded amid the lockdowns, Nintendo sold almost 10 million Switch units in the first half of 2020 only. The surge in demand continued since then, with more than 26 million Nintendo Switch consoles sold in the last year.

Compared to other top-selling consoles, Nintendo Switch lifetime sales is still significantly lower than 115.6 million PS4 units sold so far. However, statistics show that Nintendo Switch sold 35.6 million units more than Xbox One, whose lifetime sales hit 50.1 million this month.

North America Generates One-third of Total Sales Revenue

Analyzed by geography, North America represents the leading Nintendo Switch region, with 32.1 million units sold as of May. Europe and Japan followed with 22.2 million and 19.9 million, respectively.

One of the key reasons for the Switch’s success is the popularity of Nintendo’s first-party titles. Blockbuster series like Mario, The Legend of Zelda, and Pokémon are exclusive to Nintendo, meaning that fans can only play them on Nintendo consoles.

With 35.4 million sold units as of March, Mario Kart 8 Delux ranked as the top-selling Nintendo Switch game. Animal Crossing: New Horizons ranked second with 32.6 million in total sales. Super Smash Bros. Ultimate, The Legend of Zelda: Breath of the Wild and Pokémon Sword/Pokémon Shield follow with 23.8 million, 22.2 million, and 21.1 million in unit sales, respectively. 

Sports illustration by Heather Skovlund for 360 Magazine

NFL Highest Average Franchise Value

NFL Highest Average Franchise Value Among North American Sports Leagues – Over $3B in 2020

The North American sports industry is one of the most lucrative industries in the world. Since 2010 the average franchise value of the four major North American sports leagues has risen at a dramatic rate. Iconic franchises such as the Los Angeles Lakers, New York Yankees and the Dallas Cowboys, just to name a few, are now worth billions of dollars.

According to data presented by Safe Betting Sites, the NFL had the highest average franchise value among the major North American sports leagues while the NBA had the highest CAGR from 2010-2020.

NFL Average Franchise Value Over $3B in 2020; NHL Only League to Experience A Decline

In 2020 the average value of NFL franchises stood at $3.045B – the highest average franchise value among the four major North American sports leagues. This figure was a 6.5%YoY increase from 2019’s value of $2.86B. The NBA had the second-largest average franchise value after leapfrogging MLB in 2019.

The average value of an NBA franchise stood at $2.123B in 2020, a 13.65% YoY increase from 2019 – the highest rate of increase among the four leagues. The NHL was the only North American sports league that experienced a decline in its average franchise value for 2020. The average value of an NHL team in 2020 stood at $653M, 2.1% less than 2019’s average value of $667M.

NBA Had Highest CAGR from 2010-2020 – 19.19%

North American sports leagues enjoyed significant growth in the last decade. In 2014 the average franchise value of the NFL, NBA and MLB had all crossed the $1B mark while the NHL crossed the $500M mark for the first time. In the period from 2010-2020, it was the NBA that experienced the highest growth among North America’s sports leagues.

In 2010 the average franchise value of the NBA stood at only $367M. Since then, this value has experienced an impressive 10-Year CAGR of 19.19% – the highest CAGR among the leagues. MLB registered the second largest CAGR of 14.2% while both the NFL and NHL had a CAGR of just over 11%.

Dallas Cowboys, NY Knicks, NY Yankees and NY Rangers Most Valuable Franchises Per League

The Dallas Cowboys of the NFL is the most valuable North American sports franchise with an estimated value of $5.5B in 2020. New York solidified its place as North America’s most lucrative sports market with the three other most valuable teams in their respective leagues calling it home. The Yankees, Knicks and Rangers were worth $5.25B, $5B, and $1.65B respectively in 2020.

You can read more about the story with more statistics and information here.

Pokeball illustration by Heather Skovlund for 360 Magazine

Pokemon Most Valuable Media Franchise

Pokemon Has Reached 100M in All-Time Sales – Most Valuable Media Franchise Globally

The Pokemon Franchise is celebrating its 25-year anniversary for the entire year of 2021, and what better way to mark the occasion than crossing an important milestone in the franchise’s history. The franchise started as a game but has since expanded into many facets of media and entertainment, making it one of the most recognizable media franchises in the world. According to data presented by Safe Betting Sites, The Pokemon Franchise’s all-time sales have reached $100B making it the most valuable media franchise of all time as of January 2021.

Pokemon – From Game to Media Franchise with All-Time Sales Of $100B

Pokemon, short for its Japanese title of Pocket Monsters, was first released as a game on Nintendo’s handheld console GameBoy in 1996. Soon after, a Manga and Anime centered around the game was released and soon gained a significant amount of popularity. This is a break from the traditional life cycle of popular media brands commonly found in Japan of Animes being turned into games rather than the other way around.

Since then, the franchise has successfully expanded into many other facets of entertainment such as movies and trading cards, creating an entire Pokemon Universe and generating enormous amounts of sales along the way. Pokemon’s $100B all-time sales make it the most valuable media franchise in the world ahead of other icons such as Hello Kitty, Winnie the Pooh, Mickey Mouse, and even the entire Star Wars Franchise.

The franchise’s movie adaptation, Pokemon: Detective Pikachu (2019), earned the second-highest at the box office out of any video game movie as of March 2021 with gross earnings of $432M.

Nintendo’s Pokemon Games Always Popular – Combined Over 350M Copies Sold

Since the original game launched on the GameBoy in 1996, there have been over 70 titles created by Nintendo for the Pokemon Franchise all amounting to over 350M copies sold. The top eight Nintendo Pokemon games alone combine for over 150M copies sold. Even more impressively a total of 14 different Pokemon titles accomplished the feat of selling 10M copies or more.

Pokemon’s original game from 1996, Pokemon Red/Green/Blue, is the best-selling Pokemon game of all time with over 31M copies sold.

Pokemon Go and Pokemon Home – 2 New Adaptations That Are Hugely Popular

Pokemon Go is a mobile augmented reality (AR) game published and developed in 2016 by Niantic in partnership with Nintendo and the Pokemon Company. The game turned mobile users into real-life Pokemon trainers who can catch Pokemon they encounter in the real world, visualized through AR on a mobile device. In its first month after release, the game had a record-setting 500M downloads. Pokemon Go was also the third-highest grossing mobile game worldwide with $1.2B in estimated player spend.

Pokemon Home was launched in February 2020 and allowed cloud-based storage for users and their items from the Pokemon universe. The app was downloaded almost 12.3M times in 2020 making it the most downloaded Pokemon game that was published in 2020. In Q4 of 2020 alone, there were over 6.4M downloads of Pokemon Home.

You can read more about the story with more statistics and information on the website.

Basketball image by Mina Tocalini for 360 Magazine

LA Lakers Dominate NBA’s Social Media Rankings

LA Lakers Lead Social Media Rankings In NBA As Of March 2021 – Over 30M Followers

The Los Angeles Lakers are one of the most iconic American sports franchises in history. Jerry West, Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O’Neal and Kobe Bryant are just some of the legendary names to have worn the famed purple and gold, making the Lakers one of, if not the most popular team in the NBA. According to data presented by Safe Betting Sites, as of March 2021, the Los Angeles Lakers lead the NBA’s Social Media rankings with the most followers on Facebook and Twitter.

Los Angeles Lakers Most Followed NBA Team On Social Media – Over 30M Followers

The Los Angeles Lakers are not only one of the most popular American sports franchises, but also one of the most successful. The Lakers have won the NBA world championship a record-tying 17 times since the NBA began. Ther most recent championship came from the improvised 2019-2020 season when they were led to victory over the Miami Heat by superstar Lebron James.

The Lakers’ sustained success over decades of basketball seasons has earned the team one of the most passionate fanbases, not only in the U.S., but also globally. This large fanbase is evident in the Lakers’ over 30M combined followers on Facebook and Twitter, making them the most followed NBA team on social media

The NBA and Social Media

The NBA is one of the most popular sports leagues in the world, and basketball has become a global game because of the league’s international reach. The league is also at the forefront when it comes to fan engagement and outreach, constantly seeking to expand the game beyond American shores.

In recent times, the NBA has also shown a willingness to innovate and adapt to current trends. When social media started to permeate the mainstream, the NBA was one of the first to embrace it and eventually harness its capabilities. As of March 2021, The NBA’s Facebook and Twitter Profiles had an estimated 72M followers combined. Notably, in 2020, the NBA brand was the third leading brand on Instagram based on user engagement in the US.

Bulls, Heat, Rockets, Warriors – 4 Next Most Followed Teams

The Chicago Bulls are the second most followed team on social media with 21.44M combined followers while their Eastern Conference Rivals, Miami Heat, was the next most followed team with 19.65M combined followers. The Houston Rockets, arguably the most popular NBA team in China, is the fourth most followed team with 18.52M followers. Former 2-time league MVP Stephen Curry’s Golden State Warriors round out the top 5 with 18.18M followers.

You can read more about the story with more statistics and information at this website.

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

Projected NBA Revenue 

Data gathered by Safe Betting Sites shows that the NBA sponsorship revenue over the past decade amounts to about $9.24 billion. According to the data, the revenue is projected to grow by 159.33% between 2010 and 2020. 

Sponsorship revenue to peak during 2019/20 season. The revenue will be highest during the current 2019/20 season at $1.39 billion while during the 2009/10 season the revenue stood at $536 million. 

The revenue surpassed the one billion mark during the 2017/18 season when it stood at $1.12 billion and later grew by 15.89% to 1.29 billion in the 2018/19 season. 

From the data, the biggest growth was between the 2016/17 and 2017/18 season with a percentage increase of 30.08%. 

The coronavirus pandemic might impact the current season’s sponsorship revenue. According to our research report: “It is important to note that the NBA’s unprecedented move to suspend its season early this year due to the coronavirus had an immense cost as the league’s clubs collectively lost millions in game-day revenue for games canceled. This move might significantly impact the 2020 figures. However, the league is expected to resume later this month.”

Our research also overviewed sports sponsorship spending in the United States from 2014 to 2024. By 2024, the spending will grow to $19.8 billion, an increase of 27.74% from the estimated 2020’s figure of $15.5 billion.

By next year, the spending will stand at about $16.4 billion, which will later increase by  6.09% to $17.4 billion by 2022. In 2023, the spending is projected to stand at $18.5 billion.  Between 2014 and this year, the sponsorship has grown by 28.09%. From the data, the lowest spending was registered six years ago at $12.1 billion.

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