Posts tagged with "statistics"

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

Projected NBA Revenue 

Data gathered by Safe Betting Sites shows that the NBA sponsorship revenue over the past decade amounts to about $9.24 billion. According to the data, the revenue is projected to grow by 159.33% between 2010 and 2020. 

Sponsorship revenue to peak during 2019/20 season. The revenue will be highest during the current 2019/20 season at $1.39 billion while during the 2009/10 season the revenue stood at $536 million. 

The revenue surpassed the one billion mark during the 2017/18 season when it stood at $1.12 billion and later grew by 15.89% to 1.29 billion in the 2018/19 season. 

From the data, the biggest growth was between the 2016/17 and 2017/18 season with a percentage increase of 30.08%. 

The coronavirus pandemic might impact the current season’s sponsorship revenue. According to our research report: “It is important to note that the NBA’s unprecedented move to suspend its season early this year due to the coronavirus had an immense cost as the league’s clubs collectively lost millions in game-day revenue for games canceled. This move might significantly impact the 2020 figures. However, the league is expected to resume later this month.”

Our research also overviewed sports sponsorship spending in the United States from 2014 to 2024. By 2024, the spending will grow to $19.8 billion, an increase of 27.74% from the estimated 2020’s figure of $15.5 billion.

By next year, the spending will stand at about $16.4 billion, which will later increase by  6.09% to $17.4 billion by 2022. In 2023, the spending is projected to stand at $18.5 billion.  Between 2014 and this year, the sponsorship has grown by 28.09%. From the data, the lowest spending was registered six years ago at $12.1 billion.

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Talkwalker – Most Loved Brands

No Ordinary Love – From Sirius to Hyatt, New Report Draws Consistent Findings on Sentiment vs. Engagement in Capturing Brand Affection

Who do you love? Consumers clearly have their favorites when it comes to brands and international social media analytics firm Talkwalker has the data to prove the most loved brands on social media. But just because a brand is mentioned more often in social media, doesn’t mean that it will always trend higher in terms of how consumers feel about that brand.

Talkwalker used a quarter billion conversations around 781 brands in 28 different industries to create its Brand Love Story 2020 report, identifying the 50 most loved brands from across the world, through the power of social listening and highlighting just what these brands do to be loved. Talkwalker measured social media mentions that are specific symptoms of a brand that generates actual love from its social media fans. Analysts studied everything from consumer engagement and sentiment in both social media and the news, as well as the percentage of mentions that were categorized as related to “joy” and the percentage of mentions that contain love-related words. So brands were actually rewarded for a higher percentage of joyful mentions, and love-related keywords.

One of the key metrics the report studied was engagement – the number of posts mentioning those brands – and sentiment – how people feel about those mentions based on likes, comments and shares. Generally, as engagement goes higher, sentiment drops, as brands open themselves to a wider audience and more criticism. However, in compiling this data, Talkwalker found that loved brands broke this trend, with either exceptionally high engagement or sentiment or both.

“There’s a clear pattern across all these brands,” says Todd Grossman, CEO Americas for Talkwalker. “As engagement goes up – more people react to a brand – the more overall sentiment drops – the more those interactions are negative. There were 25 brands with over 100 million engagements – the biggest brands in the world. Not one has a net sentiment over 75%.”

This report compares engagement rates of brands and their competitors. If a brand posts a great deal, it will get a lot of engagement, but a competitor can get that same engagement through fewer posts. Engagement rate is the total engagement divided by total followers or total views. The higher the number, the better. Overall, for all brands, the average net sentiment is 61.5% and average engagement rate is 8.32.

“Virality is great – it helps brands get content to more people,” adds Grossman.  “But it also opens those brands up to a bigger risk, with an increased chance of negative comments or responses. Companies must monitor their viral content constantly, and respond to detractors quickly, to prevent unwanted backlash.”

Talkwalker studied brands in a number of industries, including airlines, automotive, broadcasters, eCommerce, fashion and beauty, finance, food, hospitality, household, insurance, investment, leisure, manufacturing and engineering, medical, mining and utilities,pharmaceutical, professional services, retail, software and technology, and telecoms.

In the travel industry, 27 airlines, hotels and cruise lines were considered and studied for the final list and  the seven who made the Top 50 Loved Brands overcame the challenge of high engagement, but low sentiment, whereas the others suffered in the rankings due to that measure.

“Across the travel industry, regardless of whether it’s airlines, hotels or cruises, social media can be a double-edged sword,” adds Grossman. “It’s easier to tweet a complaint publicly than register it to customer service over the phone or at the desk. Companies invariably try to take these conversations private, but consumers understand it’s in their best interest to keep things public. Other viewers can very easily relate, and are quick to judge these responses.”

For example, an Atlanta Marriott (40th on the U.S. list) where LSU players stayed before playing in a playoff game last year, ran out of beer 25 hours before kickoff – and on this thread generated 134 comments and more than 6,000 engagements along with another 225 on a Reddit thread that quoted this Tweet. While hosting the team is an honor for the brand, not meeting fans and guests needs is a failed moment.

Another example exists as Talkwalker studied 11 broadcasters and found a high engagement rate, but low sentiment, as evidenced by this Twitter thread. In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

Moreover, In the period studied, across all mentions (news and social – totaling 5,300) the Sirius brand generated nearly 81,300 engagements. However, 78,200 of those engagements are occurring on posts that are classified as “not positive”, either neutral or negative!

“People love to engage with their favorite shows, sharing and liking content associated with their fanbase,” Grossman notes. “But sentiment is tough. A new show can promote positive sentiment, but a cancelation or disappointing ending to a series, can easily drag the sentiment of the brand down.”

About Talkwalker:

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform use AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages.

Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

360 MAGAZINE, RITA AZAR, ILLUSTRATIONS, FOOTBALL, NFL

Is Kaepernick going to return to the NFL?

With all of the protests on civil injustices and the league backing the black lives matter movement, it’s left many of us wondering, will Kap finally get back in the NFL?

So, will he get another shot? Let’s dissect a few factors that may determine the answer to this question.

He’s Past The Prime Age

Colin Kaepernick is just a little bit on the other side of the ‘right’ age. He’s 32. So, this also means his window of opportunity is closing. He needs to get into the league now … or next season if he wants to have a legitimate chance for success on the field again. Most QBs play their best football at the age of 28. It’s the year they peak, and after, it’s typically a bit downhill from there. That said, it doesn’t mean a 32 or 35-year-old QB is going to play poorly, just that they were probably a little better at 28. 

In Kap’s case, he was 28 during his final season, but he peaked when he was 26. In 2105 he had an injury-riddled year that left his stats wanting, and in 2016, he came back and played 12 games but went 1-10 and passed for just 2,241 yards. 

The Talent Factor

There is no doubt that Kap is a talented athlete, but people forget that leading up to his civil rights activism and alleged blackballing from the NFL, he had consecutive not-so-great seasons. So, even though I think the league eventually blackballed him, I don’t believe that was the case when all the trouble started. It’s just an opinion based on observation, but I think that initially, he just wasn’t worth the trouble. Because of his performance in the two previous seasons, he was a risky buy. Then you add in the uncertainties surrounding his socio-political stance, and it becomes even more precarious.

With all that said, he was still probably at least a worthy guy to have as a back-up, and I believe it took the league way too long to get on board with how the bulk of their players feel. It’s something that should have been considered and respected a long time ago. Instead, the issues that Kaepernick was bringing to light on a household level were distorted. Instead of, ‘hey, this is a real problem,’ it turned into, ‘anyone who kneels is unAmerican and hates freedom; hates the military.’ The media did a great job of flipping the script and ignoring the real issues.

But where does a guy like Kaepernick fit in the landscape of the NFL now? The odds at SBR say that he’ll play in 2020 are +275, so it’s a moderate dog number, also the favorite time to sign him at the moment are the Ravens: 

  • Baltimore Ravens +225
  • Seattle Seahawks +275
  • Houston Texans +400
  • Los Angeles Chargers +450
  • Kansas City Chiefs +600
  • Jacksonville Jaguars +750
  • Minnesota Vikings +800
  • Tennessee Titans +1000
  • Philadelphia Eagles +1200

Team Needs

The last two seasons were really where Kap could have been put to use. There was a severe lack of QB talent in the 2018 season, and the 2019 season saw a fantastic train wreck of injuries. But what about now? 2020 doesn’t have the same QB needs. There have been a couple of decent QB draft years, so there are many QBs right now, but not many starting jobs. Which means, some starters will be playing second-chair, also taking away back-up jobs.

That said, teams like the Bengals and Panthers are still in need of a capable back-up, in my humble opinion. But, is Kap NFL ready? He may be, but is he more prepared than the handfuls of guys who haven’t missed four years?

The Intangible

Colin Kaepernick is a ‘people’s champion’ right now. He has become a folk hero. Brett Favre recently compared Kap to Pat Tillman, who sacrificed his NFL career to join the Army Rangers after 9/11. It’s opposite ends of the spectrum, but both of these people actively stood up for what they believe. 

Farve also brought up a good point. Even though Kap is 32, he hasn’t been getting hit over the last four years, so his body will much younger than a typical 32-year-old QB. But more than anything, it’s a chance for the team that signs him to support social justice truly. If a team were to sign, Kap it would garner millions of new fans — it would probably also lose thousands … but who wants racist fans anyhow? So, will Kap return? We’ll have to wait and see.

Top 5 Mobile App Downloads

Top Five US Mobile App Publishers Hit 151.2 Billion in Google Play Lifetime Downloads

Recent years have witnessed a surge in app downloads, driven by the growing number of people using mobile phones. According to data gathered by GoldenCasinoNews, the five leading mobile app publishers from the United States hit 151.2bn in Google Play lifetime downloads as of May. With 123bn in lifetime downloads among Android users, Google LLC ranked as the leading mobile app publisher in the United States.

Google Meet is the Leading Google-published App:

In May, Google’s 183 published apps were downloaded a total of 278.9 million times worldwide, revealed Statista and Priori Data survey. With almost 21.5 million downloads, Google Meet was the leading one among them. Google Calendar, Google Play Games, and Google Assistant followed with 11.45 million, 11.12 million and 11.1 million downloads, respectively.

With 12.55bn in Google Play lifetime downloads, Facebook ranked as the second-leading mobile app publisher in the United States, revealed Statista and 42Matters data. The world’s most popular social network hit 2.6bn monthly active users in the first quarter of 2020. Statistics show that in March, Facebook was also the fourth most popular app in the Google Play Store worldwide, reaching 25.55 million downloads. Facebook Messenger ranked in seventh place, with 23.75 million downloads in March.

Microsoft Corporation took third place on the list of most successful US mobile app publishers, with a total of 6.67bn downloads among Android users so far. With millions of people spending more time indoors and online amid coronavirus lockdown, the US software giant has witnessed a surge in the number of app downloads in the first quarter of 2020. Statistics show than in March only, Microsoft apps were downloaded 97.8 million times worldwide, ranking it as the second-leading non-gaming app publisher in the Google Play Store that month.

WhatsApp and Instagram Reached Almost 9bn in Google Play Lifetime Downloads:

Statistics show that WhatsApp Inc was the fourth-leading US app publisher in May, with 5.74bn downloads among Android users. Statista data also revealed that one of the most popular messaging apps worldwide hit 2bn monthly active users in the first quarter of 2020, with the majority of that number based in India.

Instagram ranked as the fifth-leading app publisher in the United States, with 3.22bn in Google Play lifetime downloads. Statistics indicate the popular photo and video-sharing social networking service hit 1 billion active users as of April. The majority of that number or 120 million were based in the United States.

India represents the second-largest Instagram market, with 88 million users as of April. Brazil, Indonesia, and Russia follow, with 82 million, 64 million and 46 million, respectively.

The full story can be read HERE.

NFL, szemui ho, 360 MAGAZINE

NFL Season Start Uncertainty

By Wide Margin, Public Thinks Medical Experts Should Decide Start of NFL Season, Not Trump

By 60 percent to 36 percent, the nation thinks President Trump’s call to league commissioners last weekend (reported by ESPN) expressing a belief that the NFL season should open on time was inappropriate.

Only 18 percent think the President or state governors should have the responsibility to resume play, while 61 percent say the responsibility should rest with medical experts.

On the question of responsibility to resume play, only seven percent thought it should be the President; 11 percent state governors.  Nineteen percent said it should be left up to the NFL.

These were the results of a Seton Hall Sports Poll conducted last week among 762 Americans across the country on both landlines and cellphones.  The Poll has a margin of error of +/- 3.6 percent.

Asked about the federal government’s reaction to the coronavirus, 55 percent felt it was not strong enough, with only 38 percent calling it appropriate, and six percent excessive.  Asked who has better communicated with the public about the virus, only 12 percent cited the federal government, with 38 percent saying state governments, and an additional 37 percent saying both.  Twelve percent said neither.

Among those who identified themselves as sports fans, the numbers were approximately the same.

Should Football Open on Time if Training Season Is Limited

By 46 percent to 36 percent, the public feels the NFL season should not open on time (which would be September 10), and by 77-20 percent, the public feels the seasons for both college and pro football should be delayed if the players have not had enough time to get in shape.

Did NBA Shutdown Help Awaken Government Actions?

Sixty-two percent of the nation thought that the cancellation of sports seasons, which began with the NBA, played a role in getting government officials to start taking the coronavirus more seriously.

“Americans want the health professionals to say when the time is right for sports to return,” noted Rick Gentile, director of the Seton Hall Sports Poll, which is sponsored by the Sharkey Institute within the Stillman School of Business.  “And clearly, they feel that the federal government has not communicated well with the public, with the governors left to deliver mixed messages absent a unified national plan.  The 38 percent who feel President Trump’s reaction to the virus is appropriate is consistent with his base support since he took office.”

About the poll:

This poll was conducted by telephone April 6-8 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute within the Stillman School of Business. Phone numbers were dialed from samples of both standard landline and cell phones.  The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been conducted regularly since 2006.Recently chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research, its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to Fox News and most points in between.

The results:

  1. Do you think the federal government’s reaction to the coronavirus has been excessive, appropriate or not strong enough?

1 – Excessive                           6%

2 – Appropriate                        38

3 – Not strong enough             55

4 – Don’t know/No opinion       2

 

  1. Which do you think has done a better job of communicating about Coronavirus, the federal government, your state government or have they both done a good job?

1 – Federal government            12

2 – State government                38

3 – Both                                     37

4 – Neither                                 12

5 – Don’t know/No opinion         2

 

  1. Knowing what you know about the coronavirus, do you think the NFL should open the season on time in September of 2020?

1 – Yes                                 36

2 – No                                  46

3 – Don’t know/No opinion   18

 

  1. ESPN reports that President Trump, in a conference call with professional major league commissioners last Saturday said he believes the NFL season should start on time and he hopes to have fans back in stadiums and arenas by August. Based on current medical guidance on coronavirus do you think it’s appropriate or inappropriate for the President to make such a statement?

1 – Appropriate                        36

2 – Inappropriate                     60

3 – Don’t know/No opinion        4

 

  1. The Governor of California responded to the President’s comment about starting the NFL season on time by saying “I’m not anticipating that happening in this state.” Who do you think should have the responsibility for resuming play in September, the President, state Governors, the NFL or medical experts?

1 – President                            7

2 – State Governors                11

3 – NFL                                      9

4 – Medical experts                  61

5 – Don’t know/No opinion        1

 

  1. If college and pro football players have a shorter period to get in shape for the season than they have in the past, should the beginning of the football season be delayed to protect players’ safety?

1 – Yes                                  77

2 – No                                   20

3 – Don’t know/No opinion     3

 

  1. The NBA shut down play very early on because of the pandemic. Do you think sports leagues cancelling seasons played a role in government officials beginning to take the coronavirus more seriously?

1 – Yes                                     62

2 – No                                       30

3 – Don’t know                           8

 

8. How closely would you say you follow sports, very closely, closely, not closely or not at all?

1 – Very closely                        17

2 – Closely                                37

3 – Not closely                          26

4 – Not at all                             20

ABOUT THE POLL

The Seton Hall Sports Poll has been conducted regularly since 2006.Recently chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research,its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to Fox News and most points in between.

This poll was conducted by telephone April  6-8 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute within the Stillman School of Business. Phone numbers were dialed from samples of both standard landline and cell phones.  The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

China x Global App Spend

China is the Largest Market in Global App Spend with 40% Market

Data gathered by GoldenCasinoNews.com

Date indicates that the Chinese market accounted for almost half of the global mobile app spend at 40%. From the data, the total global mobile app spend was $120 billion in 2019.

From the data, the total global spend on mobile apps has grown by at least double from 2016. By approximation, the Chinese spend was $92 billion followed by the United States at $50 billion while Japan is third at $32 billion. South Korea is fourth with $10 billion while the UK is fifth with $5 billion.

The total mobile spend accounts for all apps on the iOS app store, Google Play, third-party Android in China. According to the report: “This is an indicator that Chinese mobile application stores are growing fast, hosting more apps, and capturing a larger share of new app creation.”

Over the last year, emerging markets led by Brazil, India, and Indonesia immensely contributed to the 204 billion mobile applications downloaded. This was a 6% rise from 2018 and up 45% since 2016.

In China 95 billion apps were downloaded, followed by India at 40 billion, the United States had 12.3 billion, Brazil had 8 billion with Indonesia had 5.5 billion. Between 2016 and 2019 India’s app download grew by a staggering 190%.

The 204 billion app downloads were dominated by industries of ridesharing, fast food/food delivery, dating, sports streaming, health, and fitness.

A review of the data further shows that from 2017 to 2019, 17% more games surpassed $5 million in annual consumer spending. The total figure for these games was 372.

In 2019, about 283 games brought in $10 million while 183 games brought in $20 million. In total, 1121 mobile games brought in over $5 million, with 140 games accounting for about $100 million in 2019.

This year, games that drive deep engagement with mobile users are expected to dominate.

The full story, statistics and information can be found HERE

road, uber, car, traffic, illustration, car-sharing,

Uber Decreases Traffic Injuries Rate in the UK

An Important Study

University of Oxford researchers has found that ride-hailing provider,Uber, is associated with a 9% decline in serious road accident injuries in the UK. However, that relative improvement is counterbalanced by the fact that there was an increase in slight road accident injuries in London.

Since its launch in San Francisco in 2010, Uber has experienced henomenal growth, reaching six continents, more than 70 countries, and
700 cities through 2018.  Whilst it took Uber roughly six years to reach the 1 billion ride milestone (March 2016), it took just two and a half more years (September 2018) to reach 10 billion total rides.
                     
Professor David Kirk from the University of Oxford; Department of Sociology and Nuffield College said: “ Ride-hailing is a private sector intervention that may have transformative potential to change the nature of road safety worldwide, yet there has been relatively little research on the potentially beneficial and detrimental effects of ride-hailing for public safety. Our study presents the very first findings of the association between the deployment of Uber and road accident injuries in the UK, thereby adding much needed research to the public debate about the safety of ride-hailing. ”

The Relationship between Uber and Accidents Rates in Great Britain 

This study is a collaboration between researchers at Oxford, Bocconi University, and the University of California-Davis.It exploited differences in the timing of the deployment of Uber across Britain to test the association between the advent of Uber services and rate of fatal and non-fatal accidents in those areas. In Great Britain, road accident fatalities and injuries have steadily declined since the mid-1960s, due in part to efforts to improve road and vehicle safety and limit the extent of drink-driving. Yet progress on reducing road fatalities as well as serious injuries stalled in recent years and even began to reverse course, with serious injuries increasing nearly 12% from 2014 to 2018. Along with suicide and drug overdose, traffic fatalities are among the leading causes of death of 15 to 29 year olds in the UK, as well as worldwide.

Professor Kirk said: “ Expanding the availability and lowering the cost of alternate transportation options should, in theory, reduce the number of drink-driving occurrences and fatalities.Conversely,Uber may actually increase road accidents by increasing the number of vehicles and vehicle miles travelled on Great Britain roads. ”

Kirk, with colleagues Nicolo Cavalli (Bocconi) and Noli Brazil (UC-Davis), found that slight injuries (sprains and bruises) declined outside of London after the rollout of Uber, but increased within London. No statistically significant association between Uber and traffic fatalities  was observed.

The Next Step

 Professor Kirk also said: “ One interpretation for the decline in serious road injuries is that Uber may be a substitute form of transportation for risky drivers, including drink-drivers. However,ride-hailing is also a substitute for public transit, particularly buses, thereby increasing traffic congestion. Our next step is to examine the effect on road traffic accidents following the withdrawal of Uber in cities such as London,where the provider may have lost its licence to operate. We also want to examine the effects of Uber and other ride-hailing competitors in countries besides the US and UK, given that most of the ride-hailing market is in Asia.”

The paper: The Implications of Ridehailing for Risky Driving and Road Accident Injuries and Fatalities is available online at Social Science & Medicine at HERE.

About The University of Oxford

 Oxford University has been placed number 1 in the Times Higher Education World University Rankings for the fourth year running, and at the heart of this success is our ground-breaking research and innovation.

Oxford is world-famous for research excellence and home to some of the most talented people from across the globe. Our work helps the lives of millions, solving real-world problems through a huge network of partnerships and collaborations. The breadth and interdisciplinary nature of our research sparks imaginative and inventive insights and solutions.

The Most Exciting Fighters in UFC 2019

By 2019, almost everybody knows the big names in UFC like Conor McGregor and Rhonda Rousey. McGregor became infamous across the globe when he stepped into the ring with pro boxer Floyd Mayweather and stayed in the public eye due to his character, charm and fearless conduct in the octagon. Rousey is known as the best female athlete of our time for her career, which spans not only UFC, but also Olympic judo and, most recently, WWE. But with McGregor, Rousey and other champions retired from the sport, who are the up-and-coming faces to watch out for in UFC today?

UFC’s growing popularity across the globe means that everybody wants a piece of the action; fans of different competitive sports are getting on board, drawn by the excitement and fast pace of the fights. Here we’ve put together a list of some of the most exciting fighters to keep an eye on in 2019 and beyond, so that you, too, can partake in the experience.

Paulo Costa

Brazilian bullet Costa is on the up and up this year, with his fight against ‘Soldier of God’ Yoel Romero penned in for the 17th of August. He currently stands undefeated with a 12-strong pro fight win streak, although it remains to be seen whether he can maintain this strong stance at what will be his fifth fight in the UFC. After some controversy about the intravenous use of permitted substances led to a 6-month ban in 2018, he must be ready and raring to get back into the octagon later this year.

Tatiana Suarez

Another undefeated fighter, Suarez is poised to snatch the crown sometime soon. She is one tough cookie; having survived the thyroid cancer that put a stop to her Olympic wrestling career, she has since gone on to have an impressive UFC career thus far. Her next fight will happen in June, and it will be against experienced fellow strawweight division fighter, Nina Ansaroff. Suarez’s defining feature is her awesome strength, and it looks like this rare ability is set to carry her far in the UFC. One thing’s for sure: She’s got the great stats to back her up.

Israel Adesanya

It’s safe to say that all eyes are currently on Adesanya for the middleweight title. This powerful contender is enjoying an unbroken 16-win run and is showing no signs of slowing down. His kickboxing background serves him well, highlighted by his brutal victory over Kelvin Gastelum just a few weeks ago. Fans wait with bated breath to see just how far Adesanya can carry this winning streak—will it be all the way to the top? Many say that ‘The Last Stylebender’ has this in the bag already.

Molly McCann

Brand newcomer McCann enjoyed a hard-won victory earlier this year when she went up against Priscila Cachoeira and walked away a winner. Despite a nasty-looking eye injury, McCann persevered to become the first English female fighter to see success at the UFC. Soon she’ll head stateside to go up against the ‘Violence Queen’ Ariane Lipski in a chance to show us all what she’s really made of away from her home turf. So far, she certainly has the personal determination and the loyal backing from fellow Liverpudlians that could be what she needs to succeed.

Dominick Reyes

Light heavyweight contender Reyes is here to shake things up. He has an 11-fight win streak at the moment and looks confident heading into his next bout of training. Nicknamed ‘The Devastator’ due to the monumental force of his kicks, Reyes’ sunny demeanour belies a hidden beast that could challenge the title. With his aggressive approach inside the octagon, it’s clear to see that Reyes is here to make himself known and take home the belt. It will certainly be interesting to see which direction this fresh-faced fighter takes as his star grows brighter.

Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.

 

Super Bowl LIII: Patriots vs Rams

In Wake of NFL Post-Season Controversies Public Wants Rule Changes for Pass Interference and OT

Nation also ‘tired’ of seeing Patriots in Super Bowl; thinks legalized gambling can lead to scandal

By an overwhelming margin, the public wants instant replay for judgment calls such as pass interference, according to a Seton Hall Sports Poll conducted this week.

Asked if replay review should be allowed for judgment calls like pass interference, 82% said yes, with only 10% saying no and the rest having no opinion or saying they did not know.

Among those who said they followed the sport closely, even more, 89%, said yes, while only 7% said no.

Even among the respondents who said they follow the NFL very closely, 85% said yes, they “think instant replay review should be allowed for judgment calls like pass interference.” Among that group of very close followers, however, 13% said “no.”

Regarding overtime possession rules, a majority of respondents polled said that each team should get at least one possession in overtime: 58% said that both teams should have the ball, with only 33% saying the rule (a touchdown on first possession ends the game), should be left alone.

The poll received 985 adult responses across the country, using both landlines and cellphones, with a margin of error of +/- 3.2%.

“In the NFL’s championship games, referee calls and non-calls made a very big difference,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute of the Stillman School of Business at Seton Hall. “And in some ways, Kansas City’s offense never getting a chance to take the field in overtime was anticlimactic – never a good thing in the entertainment business, and something the NFL may want to pay attention to along with the overwhelming support for instant replay review for judgment calls such as pass interference.”

Nation ‘Tired’ of Patriots

Perhaps the overtime rules wouldn’t have seemed so unfair if the Kansas City Chiefs hadn’t been playing the New England Patriots, who have made their way to the Super Bowl four out of the past five years.

Nearly half of Americans say they are tired of seeing the New England Patriots in the Super Bowl.

46% said they were tired of seeing them, with only 25% saying their appearance would make the game more interesting.

Among those who follow the NFL closely or very closely, the number rose to 62% who are tired of seeing them against only 27% who thought their appearance would make the game more interesting.

Tom Brady

The numbers are not very good for New England quarterback Tom Brady either, whose favorable rating has fallen to only 29% after a high of 61% in February 2015, when the Poll first asked about him. That was before the penalty for “Deflategate” was instituted, and his favorable rating fell to 34% by that October.

Brady’s favorable rating was only 24% among women and 35% among men. While the overall rating is 29% favorable to 23% unfavorable, among those that follow the NFL closely it is even.

Bill Belichick

Patriots’ coach Bill Belichick had only a 20% favorable rating in this poll, about even with his standing in October of 2015 in the wake of “Deflategate.”

“Despite his brilliance on the field, it appears the effects of ‘Deflategate’ and the suggestion that Brady was a cheater may linger for the remainder of his career,” noted Director Gentile, “As for ‘Patriots Fatigue’ it will be interesting to see how it effects the ratings.”

Legal Sports Betting

Meanwhile, as legalized sports betting begins a growth period on a state-by-state basis, Americans had a strong feeling that it will inevitably lead to scandal. Asked if they believe legal betting can lead to cheating or fixing of games by players, 81% said yes, and 79% said it can lead to cheating or fixing of games by referees or umpires.

What is music to a network ear however, is that 71% say they would be more likely to watch a broadcast of a game on which they bet. Even better news is by more than 5 to 1, people 18-29 are more inclined to watch a game they bet on. This is similar with Seton Hall Sports Poll’s finding when the question was first asked last fall.

This release may be found online at http://blogs.shu.edu/sportspoll/2019/02/02/in-wake-of-nfl-post-season-controversies-public-wants-rule-changes-for-pass-interference-and-ot/

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can befound at http://itunes.apple.com/mt/podcast/seton-hall-sports-poll/id1053266467.

About the poll:

This poll was conducted by telephone January 28-30 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute. Phone numbers were dialed from samples of both standard landline and cell phones. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel, AppelPR@gmail.com; Rick Gentile (917) 881-9489

Michael Ricciardelli, Associate Director of Media Relations, Seton Hall

michael.ricciardelli@shu.edu, 908-447-3034

The results:

Last year the Supreme Court ruled that betting on sporting events could be declared legal by individual states. Do you approve of this ruling, disapprove or do you have no opinion?

1 – Approve 38%

2 – Disapprove 16

3 – Don’t know/No opinion 46

Former member of congress and ex-NBA player Tom McMillen said last week that as a result of legalized sports betting “There is a 100% chance that there will be a major gambling scandal at an institution of higher education in the United States.” Do you agree or disagree

with his statement?

1 – Agree 51

2 – Disagree 33

3 – Don’t know/No opinion 16

Do you believe legal betting on sports events can lead to cheating or fixing games by players?

1 – Yes 81

2 – No 15

3 – Don’t know/No opinion 4

Do you believe legal betting on sports events can lead to cheating or fixing games by referees or umpires?

1 – Yes 79

2 – No 18

3 – Don’t know/No opinion 3

Do you participate in any pools or wagering on the Super Bowl?

1 – Yes 11

2 – No 88

3 – Don’t know 0

(If No skip to Question 7)

Would you watch the game if you weren’t betting on it or participating in a pool?

1 – Yes 79

2 – No 20

3 – Don’t know 2

Have you ever participated in any pools or wagered on the Super Bowl?

1 – Yes 31

3 – No 68

4 – Don’t know 1

Would you be more likely to bet on a sports event if it was legal in your state?

1 – Yes 29

2 – No 68

3 – Don’t know 3

If you placed a bet on a sports event would it make you more likely to watch the broadcast of that event?

1 – Yes 71

2 – No 27

3 – Don’t know 2

Is your opinion of Patriots’ quarterback Tom Brady favorable, unfavorable or do you have no opinion?

1 – Favorable 29

2 – Unfavorable 23

3 – No opinion 48

How about Patriots’ coach Bill Belichick, is your opinion favorable, unfavorable or do you have no opinion?

1 – Favorable 20

2 – Unfavorable 21

3 – No opinion 59

This will be the 4th time in the last 5 years that the New England Patriots will appear in the Super Bowl. Does that make them more interesting to see play again or are you tired of seeing

them in the Super Bowl?

1 – More interesting 25

2 – Tired of seeing them 46

3 – Don’t know/No opinion 29

How closely would you say you follow the NFL, very closely, closely, not closely or not at all?

1 – Very closely 13

2 – Closely 27

3 – Not closely 30

4 – Not at all 30

5 – Don’t know 0

There was controversy regarding the NFC and AFC Championship Games last week because of calls, or non-calls by the referees. Do you think replay review should be allowed for judgment calls like pass interference?

1 – Yes 82

2 – No 10

3 – Don’t know/No opinion 9

In the NFL if the team that wins the coin toss for the overtime period elects to receive the ball and then scores a touchdown on the first drive, the game is over. This just happened in the AFC Championship game between the Patriots and Chiefs. Do you think both teams should have a chance to possess the ball at least once in the overtime period or should the rule remain as is?

1 – Both teams should possess the ball 58

2 – Leave rule as is 33

3 – Don’t know/No opinion 9

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall has been showing the world what great minds can do since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S. News & World Report and Bloomberg Businessweek.

Seton Hall embraces students of all religions and prepares them to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, it has seen record-breaking undergraduate enrollment growth and an impressive 110-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have received more than 30 Fulbright Scholarships as well as other prestigious academic honors, including Boren Awards, Pickering Fellowships, Udall Scholarships and a Rhodes Scholarship. The University is also proud to be the third most diverse national Catholic university in the nation.

During the past five years, the University has invested more than $165 million in new campus buildings and renovations. And in 2015, Seton Hall launched a School of Medicine as well as a College of Communication and the Arts. The University’s beautiful main campus in suburban South Orange, N.J. is only 14 miles from New York City — offering students a wealth of employment, internship, cultural and entertainment opportunities. Seton Hall’s nationally recognized School of Law is located prominently in downtown Newark. The University’s Interprofessional Health Sciences (IHS) campus in Clifton and Nutley, N.J. opened in the summer of 2018. The IHS campus houses the University’s College of Nursing, School of Health and Medical Sciences and the Hackensack Meridian School of Medicine at Seton Hall University.

For more information, visit www.shu.edu.