Posts tagged with "statistics"

health via 360 Magazine for use by 360 Magazine

New Latinx Community Studies

 Leading Latino digital media company mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.

“As a digital media brand that has stood for Latinx representation for 10 years, mitú has conversations with millions of Latinos daily. This interaction and our editorial process allows us to gather signals and real-world concerns from our audience to develop insights not only on what our community is thinking, but also why, and to do so while the topics are still actionable and timely,” said President of mitú, Stephen Brooks. “Ultimately we feel a responsibility to not only share these insights, but to give a voice to our audience.”

Both mitú and The MRKT are inherently able to provide insights into the state of the U.S. Hispanic population both from a macro, public perspective and at an interpersonal scale, allowing them to uncover nuances and evaluate the community from a unique point of view not seen before. 

“As a leading multicultural marketing and communications agency, our team lives and breathes the experiences that permeate the cultural zeitgeist within our community, making the issues that affect the U.S. Hispanic community incredibly evident to us. It is with that real-world and professional experience that we help create these studies which we hope enable other entities and organizations to identify the most current needs of the U.S. Latino population and bring us closer to a future where our community is fully seen and heard.” said President of The MRKT, Marcos Barron.

This first online quantitative study – conducted by a third party, HyperFocus ROI, with a sample size of 1,000 U.S. Hispanics–consisted of evaluating participants for their various attitudes, perceptions and behaviors across a number of demographic segments relative to the broader topic of health & wellness. Four key areas under this topic–medical, mental health, fitness, and nutrition–were evaluated across key audience segments broken out by age, income, gender, and country of origin.

While specific insights relative to each of these four areas were uncovered across the various audience segments, mental health emerged as the most common denominator, garnering the highest overall importance ratings when compared with the other three subcategories, with 65% of all respondents rating mental health as very important. Notably, mental health has declined across all segments of the U.S. Latino population vs. two years ago.

 Additional key findings include:

  • U.S. born Latinos are reporting health issues that affect multiple generations at nearly twice the rate as non U.S. born Latinos.
  • 37% of the Latinos surveyed report that the #1 reason they don’t have a primary care physician is their financial situation, with non U.S. born Latinos expressing this as a barrier with even more frequency at a rate of 46%. 
  • Latinos in the lowest income bracket (earning under $49K) are rating all of the health subcategories (medical, mental health, fitness, nutrition) as being somewhat/not at all important to them. However, there are some key barriers and reasons that surfaced on why they may not be placing importance on their health when compared to the other groups.
  • Out of the four subcategories, Latinos aren’t placing as much importance on fitness even though their reported habits are demonstrating that they are exercising at higher rates when compared to two years ago, with 45% stating that they are exercising more often.

For more key insights and to read the full study, click HERE

About mitú

Mitú is the leading digital media company representing the Latino point of view among consumers 18-44. Through our multiple touch points in video, editorial, social media and commerce, we connect brands, content buyers, and creators to the massive community of Latino consumers in America. Our audience is the 200%, 100% American and 100% Latino, who inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience across a variety of social and O&O platforms. Mitú is a GoDigital Media Group company headquartered in Los Angeles, CA with operations in New York, Miami, Chicago, Mexico, Colombia, Belarus, Sri Lanka and South Korea. 

About The MRKT

The MRKT is the full-service multicultural marketing and communications division of Terry Hines & Associates (THA), a leading entertainment-marketing firm for over 40 years. The MRKT offers a comprehensive approach to creating narratives and experiences that connect clients to diverse, multicultural demographics via culture and lifestyle, over stereotypes and assumptions. The MRKT specializes in reaching Latinx, African American, and AAPI consumers and executes campaigns with both a national and local footprint, all infused with cultural resonance, across several disciplines including: PR, social media, influencer marketing, experiential, grassroots, and creative (print, digital, AV) on behalf of some of the largest entertainment and consumer brands in the world.

graph via Mina Tocalini for use by 360 Magazine

The Rise in Sales of Nintendo Switch

As one of the most popular consoles globally, Nintendo Switch witnessed an influx of new players and fans since its release back in 2017. According to data presented by SafeBettingSites, Nintendo Switch sales jumped by 50% in a year, with its lifetime unit sales reaching 85.7 million as of May.

More than 26M Nintendo Switch Consoles Sold in a Year

Following the disappointing sales of its predecessor, the Wii U, the Switch was seen as the new hope for Nintendo in the ongoing battle with other console giants, PlayStation and Xbox. Acting as both a portable and home console system and offering a seamless and unified experience switching between them, the console soon started to gain popularity in the gaming community.

A year after its launch in March 2017, the Nintendo Switch hit 15.5 million sold units worldwide, revealed Statista and VGChartz data. The next two years witnessed an influx of new fans, with its lifetime sales reaching 49.8 million units in December 2019. However, as the entire gaming industry exploded amid the lockdowns, Nintendo sold almost 10 million Switch units in the first half of 2020 only. The surge in demand continued since then, with more than 26 million Nintendo Switch consoles sold in the last year.

Compared to other top-selling consoles, Nintendo Switch lifetime sales is still significantly lower than 115.6 million PS4 units sold so far. However, statistics show that Nintendo Switch sold 35.6 million units more than Xbox One, whose lifetime sales hit 50.1 million this month.

North America Generates One-third of Total Sales Revenue

Analyzed by geography, North America represents the leading Nintendo Switch region, with 32.1 million units sold as of May. Europe and Japan followed with 22.2 million and 19.9 million, respectively.

One of the key reasons for the Switch’s success is the popularity of Nintendo’s first-party titles. Blockbuster series like Mario, The Legend of Zelda, and Pokémon are exclusive to Nintendo, meaning that fans can only play them on Nintendo consoles.

With 35.4 million sold units as of March, Mario Kart 8 Delux ranked as the top-selling Nintendo Switch game. Animal Crossing: New Horizons ranked second with 32.6 million in total sales. Super Smash Bros. Ultimate, The Legend of Zelda: Breath of the Wild and Pokémon Sword/Pokémon Shield follow with 23.8 million, 22.2 million, and 21.1 million in unit sales, respectively. 

illustration by Nicole Salazar for use by 360 magazine

Why Texting and Driving is So Incredibly Dangerous

Text messaging is arguably one of the most common forms of communication and an excellent alternative to making a phone call. However, texting while you drive is dangerous behavior.

Much like making a phone call, eating, drinking, talking to other passengers, or any other form of distracted driving, texting takes your attention off the road, increasing the possibility of an accident. As such, texting and driving should never go together.

Keep reading as we explore why texting and driving should never mix.

Distracted driving statistics

Since mobile phones came into existence, texting while driving has proved to be one of the most dangerous forms of distracted driving. According to the Insurance Information Institute, over 340 fatal crashes in 2018 involved using a cellphone while driving.

This makes cell phone-related distraction while driving one of the most common causes of car accidents in America. According to the CDC, the reason behind this is simple. Reading or sending a text causes a five-second distraction only, which is equivalent to driving a football field’s length with your eyes closed if your driving speed remains at 55 mph.

What texting-related distracted driving entails

Distracted driving can be classified into three primary types, all of which come into play in texting while driving:

  • Visual distractions. Visual distractions refer to any form of distraction that takes your eyes off the road. For example, reading or typing a text message involves taking your eyes off the road to the phone screen.
  • Manual distractions. These are distractions that take your hand off the wheel. For instance, typing a message or click on the phone to read a text involves getting one hand off the wheel, which can significantly increase the chances of causing an accident.
  • Cognitive distraction. These are distractions that take your mind off the road. When reading or typing a text, your mind focuses on what to say or read, increasing your chances of causing an accident.

Risks associated with texting while driving

It could cost your life or the lives of others.

Sadly, distracted driving poses a risk not only to the driver involved but also to other motorists and road users. For instance, in 2018, about 1 out of 5 deaths resulting from distracted driving involved pedestrians, cyclists, and other people outside a vehicle.

Jail time and fines

Laws concerning texting and driving may vary from state to state. However, in most cases, penalties for texting while driving can include monetary fines ranging from as low as $20 up to $500 depending on the jurisdiction or prison time if the offense results in an accident causing bodily harm to other road users.

Insurance rate hikes

If you think that your auto insurance premiums are high, wait until your insurer realizes you have been charged for texting while driving or the same is cited in a police report for an accident you were involved in. Texting while driving charges will see your consecutive premiums significantly increase as insurers consider you a risky driver to cover. Other times, an insurer may decide to drop your policy if they consider you too much of a risk.

Damage to your car

Even if no one is hurt in an accident resulting from texting while driving, you risk damaging your car. A totaled vehicle can be expensive to repair or replace, especially if it is not covered for damages.

Summing up

Multi-tasking while driving is always a bad idea. Not only does it put your life in danger, but it also endangers the lives of others. If you must read or reply to a text while traveling, pull over or wait until you get to your destination. Always remember one mistake on the road could be all it takes to alter the rest of your life.

statistics illustration via Maria Soloman for use by 360 Magazine

BoldData’s Sushi Restaurant Statistics

Growth of Sushi Restaurants Comes to Halt

Tomorrow is International Sushi Day, a day in honor of the popular rice dish from Japan. The latest statistics from BoldData show that the number of sushi restaurants in America has nearly doubled in the last 10 years. However, the growth seems to have come to a halt.

Is Sushi Hype Over?

Craving Sushi? There are currently 18,944 sushi restaurants in The United States. An increase of 57% compared to 2011. In 2011, there were 11,939 sushi shops. 2017 was an especially good year for the Japanese snack, as there was an increase of 1,868 sushi shops (12%). 2018 seems to be a tipping point for the popularity of sushi–after this year, the growth of sushi restaurants slows down. In 2021, there has been a decrease of 311 sushi restaurants– a decrease in the US’ sushi restaurant growth for the first time.

First Sushi Shop in L.A.

In 1966, Kawafuku Restaurant, based in Little Tokyo in Los Angeles, was the first real sushi restaurant in the Unites States. By the late 1960s, the Japanese dish had become trendy, and new sushi restaurants were opening up all across the city. In the year 1970, the US hit 50 sushi shops. Nowadays, L.A. is still the sushi place to be, with a staggering 833 sushi shops. New York is also a good place to satisfy your sushi cravings with 467 restaurants–a growth of 72% compared to 2011.

Japan 1st, US 2nd

It’s not a surprise that Japan is home to the highest number of sushi restaurants: 42,897. USA comes in second with 18,944 sushi shops. Canada completes the top 3 with 2,529 sushi restaurants. Canada, UK and Germany are the only countries in which the number of sushi restaurants is still growing.

BoldData’s complete report can be read HERE. This report is based on BoldData’s worldwide restaurant database.

About BoldData:

We are data experts with a highly accurate database of 287+ million companies worldwide. With our data have helped 2.000+ companies with analytics, research and CRM. Our data is being used by renowned research companies such as Statista. As well by FMCG companies such as Heineken, P&G, Danone and UberEats.

Cybertruck illustration by Heather Skovlund for 360 Magazine

Cybertruck × Tesla

Cybertruck hits 1 million pre-orders milestone exceeding Tesla’s last 2 years deliveries

Despite being a new entrant in Tesla’s electric vehicle models, the Cybertruck continues to attract more interest from potential buyers. The market enthusiasm surrounding the model has resulted in a pre-order milestone beating other Tesla vehicle delivery in recent years.

According to data acquired by Finbold, as of May 25, 2021, the estimated Cybertruck reservations were 1.08 million. The figure is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Last year, the electric vehicle manufacturer delivered 499,550 vehicles, while in 2019, the figure stood at 367,200. Furthermore, Tesla has recorded a steady annual increase in vehicle deliveries, with the figure surging 558.2% between 2016 and 2020. In 2016, 2017 and 2019 the delivered stood at 75,890, 103,020 and 244,920 respectively.

Small reservation fee potentially driving Cybertruck demand 

The report explains some of the driving factors in record Cybertruck reservations alongside the potential impact on deliveries. According to the research report:

“The massive interest in the Cybertruck also reflects the conditions set by Tesla for reserving the vehicle since customers need to deposit a refundable $100. The amount is affordable, but analysts have remained skeptical about the reservation numbers getting converted into deliveries. In the end, Tesla fans can take the money from their bank account, reserve the Cybertruck and get a refund later.”

Despite Tesla recording impressive Cybertruck pre-orders, the company still faces competition from other players who are ramping up their products for the electric truck niche. For example, both General Motors and Ford have announced their entry into the market.

Read the full story with statistics here

Briefcase illustration by Heather Skovlund for 360 Magazine

Highest-Valued Startups

Three Highest-Valued US Startups Now Worth $208 Billion Following Stripe’s $95 Billion Valuation

Following its most recent funding round, Stripe became the most valuable private company in Silicon Valley. According to the research data analyzed and published by ComprarAcciones, the digital payments giant raised $600 million at a $95 billion valuation. That was close to triple the $36 billion valuation it had in April 2020.

Based on rankings published by Pitchbook, it is now the most valuable private company in the US. It sits ahead of Space X ($74 billion) and Instacart ($39 billion).

Worldwide Unicorns Total 603 with Cumulative Valuation of Over $2 Trillion

The top three US-based private companies are now worth a cumulative $208 billion, up from $149 billion prior to the Stripe funding.

On a global scale, Stripe is now the second most valuable unicorn. It is second only to ByteDance, TikTok’s parent company, whose valuation was $180 billion during a December 2020 funding round. Space X is third, while Chinese ride hailing giant Didi Chuxing is fourth at $69 billion. Instacart sits in fifth place.

Among US fintech companies, Stripe is the most valuable. It is almost 10 times the value of second-placed Robinhood, which is worth $11.7 billion.

Stripe is also more valuable than all euro zone banks with the exception of HSBC. HSBC, which is currently the largest European bank, has a market capitalization of $118 billion according to Marketwatch.

Additionally, Stripe’s valuation is higher than Facebook’s $80 billion valuation prior to its 2012 IPO. It is also ahead of Uber’s $72 billion valuation in 2018, prior to the 2019 public listing.

According to CB Insights, there were a total of 603 unicorns worldwide as of March 2021 valued at a collective $2.005 trillion.

In the public market, Saudi Aramco still holds the record for largest IPO of all time, which raised $29.4 billion. Snowflake holds the 2020 title after its $3.9 billion raise at a $33.2 billion valuation.

The full story, statistics and information can be found here.

Fortnite illustration by Heather Skovlund for 360 Magazine

Fortnite Most Streamed Game on Twitch

Fortnite Most Streamed Game on Twitch for March 2021 – 7M Hours Streamed

According to data presented by Safe Betting Sites US, Fortnite was the most streamed game on Twitch for March 2021 – a total of 6.99 million hours streamed for the month.

Fortnite Leads Several of Twitch’s Key Metrics

Fortnite continues to dominate charts in 2021 and was the most streamed game on Twitch for the month of March. The popular online Battle Royale game logged a total of 6.99M hours streamed on the platform. The second most streamed game on Twitch was Call of Duty: Modern Warfare with a total of 5.03M hours streamed for the month of March.

Fortnite also led the charts in the number of streamers for the month of March 2021. A total of 669,749 streamers streamed Fortnite for the month. Minecraft had the second largest number of streamers with 468,017. Overall, the top 10 leading games in terms of the number of streamers for the month of March, were streamed by an estimated 3.2M streamers on Twitch.

The top 10 games on twitch with the most channels accounted for over 50K channels. Twitch had an almost 20% share of this total with 9,707 channels in March 2021. The second most was COD: Modern Warfare with just under 7K channels.

League of Legends had the largest recorded peak viewers on Twitch in March 2021 with 704,375 peak viewers. The second-largest belonged to Minecraft which recorded 663, 533 peak viewers in March 2021. Fortnite had the fifth largest peak viewers with 641, 227.

Rex Pascual, Esports Editor at Safe Betting Sites US commented: “Despite the rise of many other titles within the same game mode such as PUBG and Warzone, Fortnite continues to attract large audiences on video game streaming platforms. Fortnite’s status as the pioneer of the increasingly popular Battle Royale game mode gives it a loyal and avid fanbase that will keep it near the top of Twitch’s charts for years to come.”

You can read more about the story with more statistics and information here.

Kaelen Felix illustration for 360 MAGAZINE pizza article

NO. 1 TAKEOUT DISH – PIZZA

According to New York Post, pizza is one of the most popular takeaway dishes searched in the world.

National Pizza Week: growth pizza restaurants comes to abrupt halt

BoldData crunches the numbers 

Next week is National Pizza Week. An entire week in honor of one of America’s all-time favorite foods. Time to crunch the numbers! The latest statistics from data specialist BoldData show that the amount of pizza restaurants in America has increased with a whopping 39.2% over the last five years. However, the growth abruptly stopped in 2020. 

Pizza party over?

Craving pizza? There are currently 90.817 pizza restaurants in The United States. An increase of 39.2% compared to 2016, in this year there were 65.213 pizza places. Especially 2017 was a good year for pizza: with an increase of 11.137 pizza joints (17.1 %). In the beginning of 2021 the USA should’ve reached the magical number of 100.000 pizza restaurants, but then COVID-19 happened… The growth of pizza restaurants came to an abrupt halt in 2020, with an increase of only 581 restaurants.  

California is the pizza place to be

When it comes to pizza, California is the place to be. The state has 8.271 pizza places, of which 2.044 are based in the Los Angeles area. New York comes in second with 7.190 restaurants, a growth of 48% compared to 2016. The biggest growth took place in Hawaii: a whopping 69%. Pizza lovers best stay away from Wyoming, the state has the lowest number of pizza joints (133). 


USA takes biggest slice worldwide

Americans love their pizza. It’s even considered America’s favorite food. Therefore it’s no surprise that the USA is home to the largest number of pizza restaurants worldwide. Italy –  where the modern pizza was originally invented – comes in second with 42.288 pizzeria’s. Brazil completes the top 3 with 32.283 pizza joints. But the USA has nothing to fear from the rest of the world. With 90.817 pizza restaurant the USA still has more pizzeria’s then the top 4 combined (88.100). Australia is number 8 on the list: with 5.598 pizza restaurants they have one of the highest number of pizza places per capita.   

About BoldData:

We are global data experts with a highly accurate database of 287+ million companies worldwide. With our data have helped 2.000+ companies with analytics, research and CRM. Our data is being used by renowned research companies such as Statista. As well by FMCG companies such as Heineken, P&G, Danone and UberEats. 

Vaughn Lowery makes pizza for 360 MAGAZINE article
Rita Azar illustration for 360 MAGAZINE article on immigration

American Attitudes Towards Immigrants

New Report: What Immigration Issues Do Americans Hold Sacred?

Why has immigration moved from being a mundane policy issue into one of the most hotly-debated topics in American politics today? Why was family separation so widely rebuked by the public and why is building a border wall so divisive?

Answers to these questions can be found in a new report published by the Center for Inclusion and Belonging at the American Immigration Council and Over Zero, titled: “What Immigration Issues Do Americans Hold Sacred? A Psychological Journey into American Attitudes Towards Immigrants” by Nichole Argo, Ph.D. and Kate Jassin, Ph.D.

The report—and the behavioral survey upon which it is based—overcome the limitations of traditional polling by digging deeper into how deeply respondents think about immigration issues, and why they feel the way that they do. 

In March 2020, the authors conducted a nationally representative survey to examine 14 key immigration issues. They asked respondents to choose between an open or restrictive stance on each issue, then reflect on how much it mattered to them. They then asked how much money it would take for respondents to give up this value.  

Stances that cannot be traded away for any amount of money are considered “sacred values.” They are processed in the brain differently than regular values, and efforts to argue or negotiate around them as if they are regular values are likely to backfire.

How sacred is immigration in the United States today to those on the right and the left? Very. This is one explanation for why the debate becomes so heated on immigration and easily divides Americans. 

What are the beliefs, values, experiences, and attitudes most associated with open or restrictive sacralization and what can we do about it?  

View the full report and key findings here

Kaelen Felix Illustrates a Dental Article for 360 MAGAZINE

Oral Hygiene × SARS-CoV-2

The British Dental Journal recently found that poor oral hygiene may be linked to more severe cases of COVID-19 because of the harmful bacteria found in mouths that have not been properly taken care of.

While the mouth has always been known as a gateway to the rest of the body, giving it the ability to cause problems in other areas, it is now found that poor oral hygiene can cause respiratory infections, making COVID-19 stronger.

The good news is that the best defense, in this scenario, is to follow good oral practices, like flossing, brushing and using mouthwash.

COVID-19 continues to be deadly, but there does appear to be some sort of link in more than half of fatal cases.

According to the British Dental Journal, “More than 80% of COVID-19 patients in ICUs exhibited an exceptionally high bacterial load, with more than 50% of deaths exhibiting bacterial superinfections.”

Even though COVID-19 is transferred virally, complications like pneumonia and acute respiratory distress might be caused by bacterial superinfection, which begins in the mouth.

The study says, “We recommend that oral hygiene be maintained, if not improved, during a SARS-CoV-2 infection in order to reduce the bacterial load in the mouth and the potential risk of a bacterial superinfection.”

Again, hygiene can be maintained by brushing, flossing and using mouthwash, but oral-care probiotics can also offer protection.

Oral-care probiotics are a specialized type of probiotic formulated to repopulate the oral cavity bacteria, which battles harmful bacteria that could lead to cavities, gingivitis and periodontal disease.

Dr. Eric Goulder, founder of the Heart and Stroke Prevention Center of Central Ohio, said he thinks heart health is also determined by oral health. His team uses ProBiora, which supports health in teeth and gums.

“We think everyone should be extra careful during the pandemic, and oral-care probiotics are a great way to help keep the oral cavity in balance 24-7,” Dr. Goulder said.

To see the study, you can click right here.