Posts tagged with "pokemon"

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Katy Perry Collaborates with Pokémon for P25 Music

The Pokémon Company International officially launches celebrations today for Pokémon’s landmark 25th anniversary. As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pokémon has been bringing people together since its launch in 1996. In 2021, Pokémon will continue that tradition by aligning with another universal unifying force music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more. To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the  Pokémon world’s many regions, can be viewed beginning today on the official  Pokémon YouTube channel here.

Global Music Celebration: P25 Music

Every party needs a great playlist. To celebrate 25 years, The Pokémon Company International is teaming up with UMG through their brands strategies division, Universal Music Group for Brands, to make 2021 the biggest Pokémon party in history and everyone is invited.  Pokémon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the program, titled P25 Music. Pop icon Katy Perry was revealed today as a premier collaborator in the massive, yearlong music campaign.

Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café, in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways its provided that kind of electric joy for the kids in my life and around the world said Katy Perry.

In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting; said Colin Palmer, vice president of marketing at The Pokémon Company International. Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned; We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels because what better way to create a global celebration than through the power of music; said LJ Gutierrez, General Manager, UMGB.

Details about Katy Perry’s participation, additional artist surprises and more about the P25 Music program will be announced throughout the year.

25 Years of Adventures: A Journey Through the Pokémon World

Since the first video games launched in 1996, the franchise has explored a new region in the Pokémon world with the introduction of each core series game. In 2021, The Pokémon Company International will invite fans to relive their journeys through each of these regions in a yearlong program, beginning with the most recently discovered Galar region from Pokémon Sword and Pokémon Shield and ending with the classic Kanto region from the original Pokémon Red and Pokémon Blue games. Beginning today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year, located here.

Anniversary Partners: Celebratory Programs and Merchandise

Pokémon adventures are always better with friends, so The Pokémon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise. Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop, General Mills, Levi’s, McDonald’s and more. Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, PowerA, and The Wand Company. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.

Special Collections: The Pokémon Trading Card Game & Pokémon Center

The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pokémon TCG later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pokémon from the various regions featured in the franchise-spanning retrospective. Fans can also expect 25th anniversary-themed products from Pokémon Center, the premier destination for official, high-quality Pokémon merchandise in the US and Canada. To kick off the celebrations on Pokémon Center, fans will be able to preorder the limited-edition 25th anniversary-themed skateboard by industry craftsman Bear Walker starting Jan. 19.

More Celebrations Across the World of Pokémon

The details revealed today are a glimpse into what the world can expect from Pokémon in 2021. With 25th anniversary-related activations planned for Pokémon animation, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and more big announcements from the franchise, fans have a year full of new journeys ahead.

Nintendo Switch: Top-Selling Game Console of 2020

As one of the most popular consoles globally, Nintendo Switch witnessed a surge in the number of new players since its release in 2017. With millions of people spending more time playing video games during the coronavirus lockdown, 2020 brought an influx of new Nintendo fans. 

According to data presented by SafeBettingSites.com, Nintendo Switch is the top-selling gaming console in 2020, with 15.6 million units sold as of September, 65% more than PlayStation 4 and Xbox combined.

Nintendo Switch Sales Grows, PlayStation 4 and Xbox Consoles Drop

One of the key reasons for the Switch’s success is the popularity of Nintendo’s first-party titles. Blockbuster series like Mario, The Legend of Zelda, and Pokémon are exclusive to Nintendo, meaning that fans can only play them on Nintendo consoles. These Nintendo exclusive games dominate the list of top-selling Switch titles worldwide, with Mario Kart 8 Deluxe being the most popular game.

Statista and VGChartz data revealed that PlayStation 4 represents the second most popular gaming console this year, with 7.22 million units sold as of September. Xbox One ranked third, with 2.17 million units sold in the nine months of 2020. During the same period, gamers bought 330,000 Nintendo 3DS consoles. 

The annual sales of Nintendo Switch consoles have been increasing continuously in the last three years, while PlayStation 4 and Xbox are being affected by a downsizing trend. 

A year after its launch in March 2017, the Nintendo Switch hit 15.5 million units sold worldwide. The growing popularity of Nintendo’s gaming console continued in 2019, with the lifetime sales reaching 49.8 million units in December, a 55% jump from the year before. Nintendo sold nearly 4 million Switch consoles in the first quarter of 2020, with its lifetime sales growing to 53.7 million. However, between March and August, another 9.6 million units were sold, with the cumulative sales surging to 63.4 million units.

In 2017, Sony sold almost 20 million Playstation 4 consoles all around the world. By the end of 2019, annual sales dropped to 14.2 million, a 30% plunge in two years. Statistics indicate that the sales of the third most popular gaming console, Xbox One, fell by 35% in this period, decreasing from 7.6 million units in 2017 to 4.9 million last year. 

Playstation 4 Leads in Lifetime Unit Sales

Although Nintendo Switch is ranked as the world’s most popular gaming console, Playstation 4 still dominates in terms of lifetime unit sales. 

In the first three years after its launch in 2013, Sony sold 35.9 million PlayStation 4 units. Between January 2016 and December 2017, the lifetime unites sales surged by 105% to 73.6 million. Since then, another 40 million units were sold worldwide, with the cumulative sales of Sony’s PlayStation 4 gaming console rising to almost 113 million, as of August. Xbox One hit 48.2 million units in lifetime sales as of August, a 22% increase in two years. 

Pokémon x UNIQLO UT 2019 Grand Prix

UNIQLO announces that it will launch UNIQLO T-shirts (UTs) featuring winning designs from its Pokémon-themed UT GRAND PRIX 2019 design contest. Items will become available from June 28th at UNIQLO stores and through UNIQLO.com.

The contest attracted a record of more than 18,000 entries worldwide, reflecting the staggering popularity of Pokémon. The judging panel selected 22 winning designs.

Comment from UT GRAND PRIX Judge:

“Entries from more than 40 countries and regions demonstrated tremendous enthusiasm and wide-ranging interpretations of Pokémon. We were delighted with the prize-winning UT designs, and we are certain people everywhere will love wearing them.”


Overview of UT GRAND PRIX 2019 T-Shirts

Launch date

June 28, 2019

Pricing

$14.90 for men and women and $9.90

No. of colors and patterns

22 (10 for men, 10 for women, and 7 for kids)

Sizes

XS to 3XL* for men and women, Kids ages 3-12

*Available online only

Special website

http://www.uniqlo.com/utgp/2019/us/en/

About Pokémon

Pokémon, one of the world’s most popular entertainment franchises, began with the launch of the Pokémon Red and Pokémon Blue video games in Japan in 1996. Pokémon gameplay, which features collecting, training, and trading unique creatures, rapidly gained tremendous popularity around the globe. The video games were soon followed by the introduction of the Pokémon Trading Card Came and beloved animated series. With total games sold in excess of 300 million and the Pokémon GO mobile game released in 2016 reaching over 850 million downloads worldwide (as of August 2018), Pokémon has been loved by people of all ages for over 20 years.

About the UT GRAND PRIX

UNIQLO has conducted its UT GRAND PRIX design competition since 2005 to foster creativity and talent around the world. The contest is open to anyone regardless of age, gender, or nationality. Previous contest themes have included Nintendo, Star Wars, and Marvel, and have attracted numerous entries, with winning designs being been sold around the globe.

About Judge of UT GRAND PRIX

The team is consisted of special 3 members, Tsunekazu Ishihara, president and CEO of the Pokémon Company, Ken Sugimori, Character Design and Art Director of GAME FREAK inc, and NIGO, Merchandise Department of the Pokémon Company and UNIQLO UT Design Team. Tsunekazu Ishihara is designed the characters of the Pokémon game series, and worked on official illustrations for all the main works. Ken Sugimori is a managing director of GAME FREAK inc. involved in all works of Pokémon software. NIGO is creative director of UNIQLO UT.