Posts tagged with "sales"

LGBTQIA via Gabreille Archuletta for use by 360 Magazine

Ten Reasons Brands Should Celebrate Pride Month

By: Skyler Johnson 

As Pride Month approaches, it’s expected that we’ll see a number of pride-related products pop up. There are people that think brands celebrating Pride Month is “tacky” or “preachy.” However, it’s still important for brands to show their support for the LGBTQIA+ community, even if it’s just in the month of June. Here are a few reasons why:

10. Celebration of Pride Month Wasn’t As Good In 2020

Because of the Black Lives Matter Protests and Covid-19, brands didn’t celebrate Pride Month in 2020 the way they had in previous years. While they could have done both, a lot of companies didn’t. So, it’s extra important this year for brands to show that they still care about LGBTQIA+ individuals through celebrating Pride Month extra hard.

9. Generates Profit for Brands

Statistically, being in support of the LGBTQIA+ community has been shown to increase company sales. People will have more respect for those companies, and will be more likely to purchase their products. 

8. Supports LGBTQIA+ People for No Cost

While brands may have to change the packaging, that’s all they need to do to support Pride Month. There’s no real loss that can be had towards brands celebrating Pride Month, except for a few people thinking that it’s “preachy.”

7. Shows the Power of Brands

Brands are more powerful than you might think. After all, we’re constantly seeing them, and they are always affecting our lives, even if we don’t realize it. Everything we do– from brushing our teeth to putting on clothes–has us interacting with brands. And the actions of brands do affect us. Think about the uproar that Discord received over changing their logo. People got legitimately upset over the actions of a corporation. So people will be affected by brands that are supporting the LGBTQIA+ community, and may change a negative stance if their favorite brand supports it.

6. Recognizes the History of Hate Towards LGBTQIA+ People in the U.S.

It’s sickening how much hatred has been directed towards people just trying to live their lives. For a long time, there were laws that prohibited homosexuality and being trans was virtually impossible. 2015 was the year when gay marriage was declared legal, and that was only six years ago. Because of the long struggle with homophobia and transphobia, it’s important to recognize these people, and show them we care through the brands we as Americans deem as important.

5. Decreases Homophobia and Transphobia in the World

Although Americans are more accepting of LGBTQIA+ individuals compared to other countries (and even we’re not perfect), there are other countries that are much worse. A lot of countries still have laws that prohibit gay and trans individuals from being themselves. Given the international nature of these brands, they can help change the mindsets of people in countries that are much less accepting than the U.S.

4. Encourages Workplace Diversity

If members of the LGBTQIA+ community see that companies support them, they’ll be more likely to apply for jobs within the company. Diversity in the workplace has been shown to increase profit margins. 

3. Raises Awareness

I wouldn’t know about Marsha P. Johnson if they weren’t honored by Google during Pride Month. Brands can give people information on important people in the LGBT community, and makes people aware of history that would otherwise be forgotten. I was never taught about the Stonewall Riots in school, but Google allowed me to find information on this important piece of LGBTQIA+ history.

2. Supports LGBTQIA+ Individuals

LGBTQIA+ artists and creators have been historically marginalized due to their identity. There was a time, not long ago, when your career would end as a result of coming out. Now that there are more and more creatives able to have careers despite, or even because of, their identity. Brands should support those individuals via including them in their ad campaigns or creating a product inspired by them. Smirnoff’s partnership with drag queen Alyssa Edwards is a great example.

1. Gives Brands a Reason to Donate to Show they Care

A lot of brands have donated part of their proceeds to charity. LGBTQIA+ people are thus given the resources they need to survive and thrive.

Mercedes Hotwheel illustrated by Mina Tocalini for 360 MAGAZINE.

Mercedes-Benz Drops in US Luxury Car Sales

By Nica San Juan

It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.

According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.

The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.

German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.

Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.

Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.

Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.

Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).

Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales

On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.

Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.

It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.

The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.

On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.

Li Auto Deliveries Soar by 530% in December 2020

Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.

Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.

As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.

In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.

In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.

Allison Christensen Illustrates a Music Business Article for 360 MAGAZINE

VEVA Sound X Quansic

VEVA Sound announced Tuesday that users of its platform are now able to register for an ISNI number for free.

An ISNI is an International Standard Name Identifier, a number uniquely identifying an individual in the music industry.

VEVA Sound verifies archived projects for clients. By partnering with Quansic, a leader in ISNI services, to facilitate registrations, it is now easier for creators to get credit and payment for their work.

FX Nuttall, the founder of Quansic, said the partnership made perfect sense for the company, as both Quansic and VEVA Sound share a vision that creators should be able to be identified easily and early in the creative process.

“As this partnership continues into the future, we are enthusiastic about introducing VEVA Collect’s users to our products — starting with ISNI registration before addressing the allocation of ISRC for Recordings and BOWI for Works,” Nuttall said. “We at Quansic are focused on enabling 100% identifier coverage for all, and our friends at VEVA provide an unprecedented opportunity for the independent creative community to do just that.”

President of VEVA Sound Deborah Fairchild said she is excited about the partnership and for the new opportunities for artists and creators who use VEVA Collect for payment for their work.

“FX Nuttall is widely respected in our industry, and we are proud to avail his expertise to our users through Quansic,” Fairchild says. “We believe it is imperative that we empower creatives with every resource available to receive authenticated credit for their work.

VEVA Sound was founded in 2002 and works to spearhead the movement to define, create and implement the standards for how sound is preserved and monetized. They now have offices in New York City, Los Angeles, Nashville and London where they work with clients to verify and archive audio and metadata.

To learn more about VEVA Sound, you can click right here. You can also follow them on Twitter, Instagram and Facebook.

You can learn more about Quansic by clicking right here.

Nintendo Switch: Top-Selling Game Console of 2020

As one of the most popular consoles globally, Nintendo Switch witnessed a surge in the number of new players since its release in 2017. With millions of people spending more time playing video games during the coronavirus lockdown, 2020 brought an influx of new Nintendo fans. 

According to data presented by SafeBettingSites.com, Nintendo Switch is the top-selling gaming console in 2020, with 15.6 million units sold as of September, 65% more than PlayStation 4 and Xbox combined.

Nintendo Switch Sales Grows, PlayStation 4 and Xbox Consoles Drop

One of the key reasons for the Switch’s success is the popularity of Nintendo’s first-party titles. Blockbuster series like Mario, The Legend of Zelda, and Pokémon are exclusive to Nintendo, meaning that fans can only play them on Nintendo consoles. These Nintendo exclusive games dominate the list of top-selling Switch titles worldwide, with Mario Kart 8 Deluxe being the most popular game.

Statista and VGChartz data revealed that PlayStation 4 represents the second most popular gaming console this year, with 7.22 million units sold as of September. Xbox One ranked third, with 2.17 million units sold in the nine months of 2020. During the same period, gamers bought 330,000 Nintendo 3DS consoles. 

The annual sales of Nintendo Switch consoles have been increasing continuously in the last three years, while PlayStation 4 and Xbox are being affected by a downsizing trend. 

A year after its launch in March 2017, the Nintendo Switch hit 15.5 million units sold worldwide. The growing popularity of Nintendo’s gaming console continued in 2019, with the lifetime sales reaching 49.8 million units in December, a 55% jump from the year before. Nintendo sold nearly 4 million Switch consoles in the first quarter of 2020, with its lifetime sales growing to 53.7 million. However, between March and August, another 9.6 million units were sold, with the cumulative sales surging to 63.4 million units.

In 2017, Sony sold almost 20 million Playstation 4 consoles all around the world. By the end of 2019, annual sales dropped to 14.2 million, a 30% plunge in two years. Statistics indicate that the sales of the third most popular gaming console, Xbox One, fell by 35% in this period, decreasing from 7.6 million units in 2017 to 4.9 million last year. 

Playstation 4 Leads in Lifetime Unit Sales

Although Nintendo Switch is ranked as the world’s most popular gaming console, Playstation 4 still dominates in terms of lifetime unit sales. 

In the first three years after its launch in 2013, Sony sold 35.9 million PlayStation 4 units. Between January 2016 and December 2017, the lifetime unites sales surged by 105% to 73.6 million. Since then, another 40 million units were sold worldwide, with the cumulative sales of Sony’s PlayStation 4 gaming console rising to almost 113 million, as of August. Xbox One hit 48.2 million units in lifetime sales as of August, a 22% increase in two years. 

Mina Tocalini, 360 Magazine, Independence Day Drink

2020 Labor Day Celebrations

By Cassandra Yany

In the face of COVID-19, Labor Day weekend looked very different his year. Absent were the large family cookouts and pool parties, or the big end-of-summer beach crowds. Many cities even had to omit public fireworks to prevent mass gatherings. Though the long weekend did not bring the celebrations we’re used to, there were still plenty of safe ways to enjoy the holiday.

Virtual events allow you to take part in more activities in different locations than you would have been able to physically. Made in America, a festival started by Jay-Z in 2012, was set to take place in Philadelphia this past weekend. On July 1, festival organizers announced that it would be rescheduled to Labor Day weekend 2021. They said in a statement “Collectively, we are fighting parallel pandemics, COVID-19, systemic racism and police brutality. Now is the time to protect the health of our artists, fans, partners and community as well as focus on our support for organizations and individuals fighting for social justice and equality in our country.”

This year’s lineup went unannounced, but last year’s festival was headlined by Travis Scott and Cardi B. Since the physical festival was canceled, a livestream showcasing the best performances took place on the music streaming service TIDAL throughout the weekend. The virtual festival included sets from Beyoncé, Nicki Minaj, Lizzo, Coldplay, Rihanna and many other chart-topping artists.

Nationally, a Labor Day virtual race was held by The Best Races for runners to run anywhere on their own time and submit their results. Participants who registered for the full package received a personal coach who was available Monday through Friday to provide help and answer questions during training, and provided encouragement and support on the day of the race.

Runners across the country were able to choose the distance of the race they wanted to participate in. Depending on what package they signed up for, they received a certificate of completion and digital medal, a 3-inch medal sent to their homes, a printable custom bib, a custom digital photo card that contains the race results, a digital running journal, a t-shirt, optional course maps and an optional pen pal program. 

Based in Portland, the Oregon Labor Movement held a statewide virtual Labor Day celebration and call to action on Monday. The organizers brought light to issues taking place in the state saying, “Working Oregonians are facing three crises at once: a deadly global pandemic, an economic free fall, and long-standing institutional racism.”

The event began at noon and featured talks from Oregon’s labor leaders, elected officials, and working Oregon citizens regarding their desire for change and their pursuit toward justice for workers. This event came after Portland’s rise to national prominence for their Black Lives Matter demonstrations and federal agents entering the city in recent months.

A number of virtual events were held in Los Angeles this past weekend, as well. HomeState, the LA-based Texas Kitchen, held its first Margarita Showdown in 2019, but had to move it online this year due to the pandemic and social distancing measures. The virtual event took place Saturday via livestream. Margarita makers in the area competed to see whose drink was the best.

Voters received eight bottled margaritas, along with limes and garnishing salt to try the different submissions from the safety of their homes. The winner chosen was El Compadre, a local Mexcian restaurant. The event was hosted by comedian Cristela Alonzo, and featured musical performances by Chicano Batman, Spoon, Questlove, Fred Armisen, Local Natives and Angela Muñoz. All proceeds from the event benefit the organization No Us Without You! and the Watts Empowerment Center.

The Gourmandise School of Sweets & Savories in Santa Monica hosted a virtual Labor Day Pies class on Sunday. In the class, participants were taught how to make a s’mores pie and key lime pie. Registration for the class included access to the Zoom video meeting, as well as the recipe and shopping list. Recipes can also be found on Gourmandise’s Instagram.

Some cities were able to hold in-person events following social distancing guidelines. Boston’s Institute of Contemporary Art, located in the Seaport District, upheld its tradition of free admission on Labor Day. The museum is typically closed on Mondays, but was open from 10 am to 5 pm for guests who reserved tickets. 

Monday was the last day for guests to see the exhibits Tschabalala Self: Out of Body and Carolina Caycedo: Cosmotarrayas. Also on display were the Sterling Ruby, Nina Chanel Abney and Beyond Infinity: Contemporary Art after Kusama exhibits. The ICA has increased cleaning and follows Massachusetts COVID guidelines by requiring all staff and visitors to wear face coverings, and allowing a restricted number of guests each hour. Spaces that don’t allow physical distancing are temporarily closed, and exhibition labels and printed materials have been made available online to reduce touch surfaces.


In New York City, a Labor Day Paint in the Park event was held in Central Park. The two-hour socially distant class was led by a master artist who gave step-by-step painting instructions. Participants were required to wear masks and sit six feet apart. Admission included a pre-sketched canvas and painting supplies, and parties were encouraged to bring food and drinks to snack on during the class.

For those who wanted to enjoy the holiday by relaxing at home with their favorite movie or TV show, a number of stores had sales to mark the end of summer. There were countless deals that shoppers could take advantage of to celebrate their work.
Many workers have faced great adversity within the past eight months, some losing their positions and having to move quickly to find a new one, and others doing their job in a way they never thought they would have to. Whether you stayed in or got out of the house for some socially-distant fun, Monday was definitely a day worth celebrating.

360 MAGAZINE, BUSINESS, ILLUSTRATIONS ,rita azar

7 Ways Businesses Can Improve Digital Marketing with Social Media

The digital world is full of tools that can boost your marketing results, such as social media. Here are ways to improve digital marketing with social media.

The internet is one of the most powerful marketing tools available to business owners. Social media, in particular, holds a notable amount of potential for brands looking to increase their marketing capabilities. 

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know about how to improve digital marketing for your brand through social media.

1. It’s Cost-Effective

Since social media accounts are free to create and use, there’s no reason not to take advantage of their utility. Most other forms of digital marketing come at a cost, and they can quickly add up over time (especially if you’re subscribed to multiple different monthly services).

Since you’ll be in charge of your own social media account, you control how much money you spend— even if it’s nothing at all.

Depending on how well you know your audience and what type of product or service you offer, you may choose to run social media ads. Utilizing these correctly is still a highly cost-effective practice that you can use to grow your business. 

2. It Provides an Additional Avenue of Communication

In general, you’ll find that your audience is more likely to reach out to you if they have a higher number of ways to do so.

There’s nothing wrong with using phone or email as your primary method of communication with your audience. By allowing them to contact you directly on social media (even through direct messages), you can significantly increase your level of engagement with them.

Since social media is a far more personal platform than email, you can expect to receive messages that ask questions about your product or service, voice their opinion of your company itself, etc.

By acknowledging and responding to public comments, you’ll show the rest of your audience that you’re active on your platform and able to be easily interacted with. This will establish a more human element to your brand that will help people resonate with your company. 

3. It’s Active 24/7 

When you post something on social media, your audience has the opportunity to interact with it during all hours of the day and night. If you happen to have a business that functions internationally, this becomes even more important.

Additionally, people don’t always prioritize checking their email. However, the average person spends hours per week across every social media platform.

As your online following grows, you’ll reach a point where your audience is actively seeking out the posts that you make. So, posts they may have missed are able to be found on their own when they navigate to your page. 

Combining social media with a traditional form of marketing (such as using brand vehicles for your company) can exponentially increase your audience’s awareness of your company. 

4. Instant Access to Your Audience

As previously mentioned, it can take a bit to hear back from your audience if you were contacting them through email or other methods. Unfortunately, this can prove to be an issue if you happen to need a relatively quick response from them.

Social media gives you instant access to your audience as soon as you click ‘post,’ making it a great method to ask for feedback, make an announcement, etc. 

Since every minute counts when optimizing business productivity, social media should be high on your list of priorities when researching better ways to engage with your customers. 

5. Your Followers Will Share Your Content

One of the best attributes of social media when it comes to improving your company’s digital marketing practices is the chance that your audience will often share the content you post.

While there’s no guarantee that your shares will grow exponentially, even a handful of them can drastically increase the number of people that see your posts.

For instance, let’s assume you have 1,000 followers on Facebook for your brand. Since not everyone uses social media all the time, you average 200 to 300 views per post.

But, 10 people have decided to share your latest post, and five of those people have over 1,000 friends on Facebook. The total audience for your latest post has just grown exponentially by having someone else click a button.

In order to optimize your chance of having your content shared, it should be both accessible and engaging. Quick guides, reviews, etc. are great places to start. In the meantime, Hostinger is rated quite high if you’re ever in the mood to build your very own community.

6. You’ll Build a Community

Building a community won’t happen overnight, and it takes a notable amount of consistent effort on your part to do so. But, having a strong social following can exponentially increase the success of your brand.

One of the best ways to go about this is to consistently interact with your followers and show your appreciation for their engagement. Holding a giveaway that only your social media followers have access to, for example, is a great way for you to cultivate your brand’s community. 

7. Increased SEO Value

It’s important to note that social media won’t directly boost your company’s website SEO. But, it can have a significant indirect impact on this metric.

You’re able to leverage your social following to link to specific pages on your company site. As more and more traffic reaches those pages, your Google ranking will also begin to increase.

As long as you link to content that your followers are sure to be interested in, you’re unlikely to encounter any issues. 

Understanding How to Improve Digital Marketing With Social Media Can Seem Difficult

But it doesn’t have to be.

With the above information about using social media to improve digital marketing in mind, you’ll be well on your way to taking full advantage of this strategy.

Want to learn more business tips that can help you out in the future? Be sure to check out the rest of our blog.

Vaughn Lowery, 360 MAGAZINE, business, illustration, sara sandman

Understanding the Influence of Product Reviews on Retailers

When you think about the power and influence of product reviews, you will notice that it can be both good or bad for your business depending on the review and the situation. Ideally, your business would flourish if you get positive reviews, but it won’t fare so well if there was negative feedback. This is just how impactful any product review can be to retailers. 

So, let’s dive in and understand a little more about the effects of customer reviews on any business.

Customer’s Trust

Authenticity and customer trust are difficult to come by in the business world, which is why a product review can show customers just how trustworthy a retailer is. Positive feedback and good experiences can prove to people that they should invest in your goods or services, but it would be the complete opposite if the review wasn’t favorable towards you. With enough bad reviews, it could be extremely difficult to try and fix the situation and change people’s perception of your brand. This is why product reviews are so important, especially if they are positive. It would make people rest easy and assured that they are purchasing a product from the right brand. They would definitely come back for more once they’ve established your authenticity and integrity, making their trust in you stronger than ever.

Your Sales 

Product reviews can significantly influence your sales and your exposure might end up being positive or negative depending on the number of favorable reviews available to the public. Your goal is to bring in more leads and boost your sales; product reviews can achieve this for you. The researchers and reviewers at http://radarlogic.com/ state that reliable reviews can evaluate any retailer’s product based on the features, quality, and performance. This gives any customer searching for a product an estimated value for the price of the item they’re after. With enough unbiased reviews that help people get value for money, you can see a significant rise to your sales thanks to positive reviews. However, your hopes and dreams of gaining profits won’t be easily achievable if the feedback was negative, and people won’t see real value in your products in that case. 

Chances To Be Better

You are guaranteed many chances of improving your business and this works no matter how good or bad the review is. If customers deem your offerings attractive, they will still give you feedback on some of the stuff they wish could be there. This will make you adapt and change to their likings promptly. This is the same if the reviews aren’t so favorable. People will give you the insight you need to consider to make the necessary changes to your product and keep the customers happy. Either way, the knowledge, feedback, and insightful comments will help you build a better and stronger brand that can compete with other rivals in the market. You’d be surprised at just how a retailer can turn in a new leaf thanks to people’s reviews. 

The Information Given

People will always want more information through reviews, even if they were good ones with positive experiences. They would want to know why the product was good or bad; lack of details would mean less attention and lower conversion rates. Also, you can’t hope for a product to improve with minimal details. Saying that the product “X” is “good” or “bad” isn’t enough to convince anyone. So, a product review needs to have adequate information to have any sort of influence on your business.

Your Online Presence

Any retailer or company needs a strong online presence because the digital world is how you’d make most of your sales and attract your possible leads. This makes any retailer implement specific SEO strategies that can increase traffic to build their rank on the search lists. If the reviews were nice and people believed that your content and products are credible, then Google will see that and would elevate your rank higher. But if the reviews were constantly negative and people didn’t see any changes, then fewer people will visit your platform. This will create a downward spiral of low sales, traffic, and profits because your rank would be so low on the search engine lists. 

Product reviews can be a double-edged weapon that could make or break your brand. The customer base has the power to lift your business to the sky or drag it down to the ground depending on how good their experience was. Word travels extremely fast online and you should never underestimate the digital world with its different platforms that review products. The effect of any review is stronger than you could possibly imagine.

Wireless carriers are confronting increased competition

Wireless carriers are confronting increased competition for device sales from third-party ecommerce sites, according to the J.D. Power 2019 U.S. Wireless Purchase Experience Full-Service Performance StudySM—Volume 2 and the J.D. Power 2019 U.S. Wireless Purchase Experience Non-Contract Performance StudySM—Volume 2.

Specifically, the percentage of device purchases made via carriers’ websites and overall level of customer satisfaction with those purchases has declined since the Volume 1 study, released in January 2019. Meanwhile, the total percentage of wireless purchases made via Amazon has increased by 3 percentage points during the same period, and customers who purchase via amazon.com are much more satisfied with their purchase experience than with their carrier website (884 vs. 851, on a 1,000-point scale).

“Wireless carriers have made meaningful investments in their digital channels, and while those investments are positively influencing customer care, there is still room for improvement when it comes to optimizing purchase experience,” said Ian Greenblatt, Managing Director at J.D. Power. “Carriers need to be positioned to satisfy their customers’ shopping preferences as the industry gets closer to 5G and the introduction of new phone models.”

Study Results

For full-service carriers, T-Mobile ranks highest with a score of 864. Verizon Wireless (837) ranks second and AT&T (836) ranks third.

For non-contract full-service carriers, Cricket ranks highest with a score of 862. Metro by T-Mobile (851) ranks second and Boost Mobile (850) ranks third.

For non-contract value carriers, Consumer Cellular ranks highest with a score of 876. TracFone (834) ranks second and Straight Talk (832) ranks third.

Now in the 16th year of publication, the U.S. Wireless Purchase Experience Full-Service Performance Study and U.S. Wireless Purchase Experience Non-Contract Performance Study evaluate the wireless purchase experience of customers who use any one of three purchase channels: phone calls with sales representatives; visits to a retail wireless store; or online/website. Overall purchase experience satisfaction with both full-service and non-contract carriers is measured in six factors (in order of importance): store sales representative; website; phone sales representative; offerings and promotions; store facility; and cost of service. The studies were fielded from January through June 2019.

COACHELLA 2019

Coachella returns to the Empire Polo Club in Indio, CA for two weekends set for April 12th  14th and April 19th 21st. Childish Gambino, Tame Impala and Ariana Grande will headline both weekends. (Full lineup as of January 2nd below).
Passes for Coachella Valley Music and Arts Festival go on sale Friday, January 4 at 11 AM PT at coachella.com, while supplies last. All taxes, shipping and fees are included in listed pass prices.

1/3 TripAdvisor Reviews Are Fake

HotelPlanner.com CEO Tim Hentschel explains how the recent report claiming 1 in 3 TripAdvisor reviews are fake.

Despite the report of fake reviews, Hentschel still trusts in TripAdvisor. “Tripadvisor has always kept a Chinese wall between its review department and advertising department,” according to Hentschel.

Hentschel elaborates that “TripAdvisor’s high traffic numbers mean it has always been able to have an independent review department. The site’s advertising sales have always been independently strong like Google or Amazon.”

Additional Tim Hentschel talking points:

  • “This debate is very old in travel tech circles. Everybody has been trying to build the perfect machine to spot fake reviews, but nobody has gotten close yet.”
  • “There are sites that make you verify a purchase before you can post a review, but those can be tricked as well, especially by a hotel or restaurant generating fake receipts.”
  • “Up to a few years ago the general consensus in travel tech circles was overall rating is a good indication of the quality of the project, i.e. anyone can fake a few reviews, but if you have hundreds and thousands of reviews and they are mostly positive or mostly negative, then that is good sign of the overall quality of the product.”
  • “A large problem are sites that charge companies a monthly fee to keep up positive reviews. Yelp is facing multiple lawsuits for this practice.”

HotelPlanner.com, the largest group hotel booking site in the world, was called the “go-to site” for travel planners by The New York Times.