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The Artifacts of Hollywood and Music Auction image by Kruse GWS Auctions for use by 360 Magazine

The Artifacts of Hollywood and Music Auction

REV UP THE ENGINES!

A COLLECTION OF ICONIC FILM AND TELEVISION’S MOST FAMOUS CARS ARE ABOUT TO HIT THE AUCTION BLOCK

Kruse GWS Auctions – Saturday, March 27, 2021 – 10:00 am PT

The Grand Theft Auto V 2006 Dodge Viper SRT, the 1950 Cadillac Fleetwood from “The Godfather” and Larry King’s 2008 Audi are Among Highlights of the Artifacts of Hollywood and Music Auction

Kruse GWS Auctions, the world-record-breaking auction house specializing in entertainment memorabilia, fine jewelry, Royal artifacts and master timepieces is revving up their engines for an auction of high-powered proportions – The Artifacts of Hollywood and Music Auction to take place Saturday, March 27, 2021 at 10:00 am PST. A collection of some of the most iconic automobiles from film and television has been added to the highly anticipated entertainment memorabilia auction which has already received global media attention.

From ultra-fast escapes, dangerous heists and tough cityscapes, Grand Theft Auto became one of the world’s most popular action-adventure games. In an unprecedented opportunity for the auction house, The Grand Theft Auto V 2006 Dodge Viper SRT automobile will take center stage in the Artifact of Entertainment and Music Auction. The one-of-a-kind Bravado Banshee built by West Coast Customs and museum exhibited was commissioned by Rockstar Games and built for the release of the fifth installment of the hit Grand Theft Auto video game series in 2012. The car is a stalwart for the series and is nearly an exact copy of the video game Banshee. The car includes custom made badges, special embroidered floor mats, customized carbon interior on dash, door panels and center console, metal-flake blue paint, custom leather seats and interior with Banshee logos, red stitching and piping and red face custom gauge.

Collectors and fans alike will remember those famous words spoken by Marlon Brando when he said “I’m going to make you an offer you can’t refuse.” Kruse GWS Auctions will also offer the 1950 Cadillac Fleetwood 74 Limousine used in the blockbuster 1972 film “The Godfather,” which is an extraordinary opportunity for any fan of the film that also starred Al Pacino, Robert Duvall, James Caan and Diane Keaton. The Cadillac was originally owned by Mae West and will come with extensive documentation.

The 1985 Cadillac El Dorado Convertible Screen Used automobile from the hit Netflix program “Stranger Things 3” (Ep.5) and used by Winona Ryder and David Harbour was known as the “TODFTHR,” and has been museum exhibited.

The El Dorado was used in Season 3, Episode 5 titled “The Flayed.” In this episode Hopper (David Harbour) and Joyce (Winona Ryder) are escaping from the Russians, when Hopper’s Blazer is shot up and explodes. After a long walk through the woods, the two characters find a 7-11 convenience store and commandeer the Cadillac at the gas tank.

Other highlights include:

• The 1993 Ford Explorer from “Jurassic World: Fallen Kingdom”

• The 1974 Ford Falcon XB Interceptor replica from “Mad Max”

• The 1964 Leslie Special from “The Great Race”

• “The Road Warrior” later shortened to Mad Max 2 Screen Used Kawasaki Z-1 Driven by “Wez”

• Larry King’s 2008 Audi A8L W12 Quattro Sedan 6.0L

• Furious 7 Screen Used 1987 Chevrolet Caprice and many others

The Artifacts of Hollywood & Music Auction marks the first celebrity memorabilia auction for Kruse GWS Auctions of 2021. Additional highlights include: Elvis Presley’s personally owned Solid 14K Yellow Gold and Blue Enamel TCB Necklace; Elizabeth Taylor’s personally owned pair of drop earrings, blue and white rhinestone brooch and necklace; Michael Jackson’s personally owned Western shirt and much more.

To register for the Artifacts of Hollywood & Music Auction please visit this website.

To view The Artifacts of Hollywood and Music auction catalog click here.

ABOUT KRUSE GWS AUCTIONS, INC.

Kruse GWS Auctions is the world-record breaking auction house specializing in Hollywood Memorabilia, Fine Jewelry, Master Timepieces, Royal Artifacts, Luxury Vehicles, Antiques and Collectibles.  Founder Dame Brigitte Kruse is the first auctioneer to be knighted by a Royal Family, the first female auctioneer to set a Guinness World Record and is a member of the Forbes Los Angeles Business Council. Fifth generation auctioneer Brigitte Kruse recently co-founded iSynergy Network, a group of innovative industry leaders providing a platform and solutions for top 1% earning entrepreneurs within a network of professionals across interconnected industries “for the betterment of all.” The global auction house has been featured around the world for sales of such notable items as Elvis Presley’s personal jet, Marilyn Monroe’s famous black dress, Marlon Brando’s historic Rolex watch, Italian Renaissance philosopher Machiavelli’s estate in Florence, Italy and the 14th century celadon bowl owned by the last Empress of Vietnam. To learn more visit their website.

The Artifacts of Hollywood and Music Auction image by Kruse GWS Auctions for use by 360 Magazine

The Artifacts of Hollywood and Music Auction image by Kruse GWS Auctions for use by 360 Magazine

Mercedes Hotwheel illustrated by Mina Tocalini for 360 MAGAZINE.

Mercedes-Benz Drops in US Luxury Car Sales

By Nica San Juan

It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.

According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.

The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.

German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.

Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.

Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.

Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.

Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).

Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales

On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.

Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.

It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.

The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.

On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.

Li Auto Deliveries Soar by 530% in December 2020

Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.

Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.

As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.

In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.

In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.

CES 2021: The Latest in Innovation

CES, the Consumer Electrionics Show, convened digitally this year. This is the first time that CES has ever been conducted fully virtually due to the ongoing Coronavirus pandemic. The event produced and owned by the Consumer Technology Association (CTA) featured technology related to Digital Health, Smart Cities, Immersive Entertainment, Lifestyle, 5G and Internet of Things (IOT), Artificial Intelligence, Automotive, Startups, Tech Enabling the New Normal, and more. Some notable brands who participated in the conference portion of the event include Sony, GM, Intel, Audi, Panasonic, Samsung, and Mercedes-Benz. Despite the virtual interface, the overall reception of this year’s event was positive.

More than 500 companies participated in the exhibition event, though some garnered more social media buzz than others. According to analytics from Talkwalker, a social listening and analytics company, Samsung had 11 thousand social media mentions related to the event. This was aided by the ever present social media monster that is the BTS army who blew up this tweet before the event had even started. Some other products that generated a lot of buzz are Razer’s N95 facemask with gaming lighting and over this Keurig-but-it’s-ice-cream contraption.

The next CES show will be January 5-8, 2022.

Triumph Car illustrated by Mina Tocalini for 360 MAGAZINE.

What Your Car Might Say About How You’ll Vote

Forbes Wheels just published a summary of data indicating the links between the car Americans drive and who they’re likely to vote for. Below are the highlights — does your car match your political affiliation?

Vehicles And Voting: What Your Car Might Say About How You’ll Vote

A month ahead of the U.S. presidential election, pollsters might gain more insight into American consumers’ voting preferences by the vehicle they drive. Based on exclusive data from Strategic Vision, in an analysis of 250 car models and 11 political affiliations:

  • Republicans make up 55% of the SUV market and 53% of the heavy duty pickup market.
  • Democrats make up 38% and 36% of the small and mid-size APT (hybrids, EVs) market, respectively.
  • Among heavy duty pickups, Republicans outnumber Dems 8-1.
  • Democrats drive smaller, more fuel efficient cars (think Honda, Subaru, or Prius).
  • Brands also convey political leanings. Audi, BMW and Volvo over-index on Democrats, while Cadillac, Land Rover, Lexus and Lincoln are heavily Republican. Chrysler, Genesis, Jeep and Kia are more balanced between political preference.

For additional insights, a breakdown of top models by political affiliation or more on the data, view the chart below or visit the full synopsis here.

Republican, Democrat, Balanced Car Segments

About Forbes Wheels: 

Forbes Wheels is a trusted destination for car reviews, advice, news and trends, dedicated to helping consumers make informed car shopping decisions

Thenewsmarket.com, audi ,e-tron, sportback, 360 MAGAZINE

Audi E-tron Sportback

Sporty, elegant design and enhanced efficiency, drag coefficient of just 0.25

300 kW boost output, up to 448 kilometers (278.4 miles)* range according to WLTP

Innovative digital matrix LED headlight available as standard

“The future is electric:” Audi is staying consistently true to its strategic alignment by presenting the second model in its e-tron product line. The Audi e-tron Sportback is a dynamic SUV coupé offering up to 300 kW of power and a range of up to 448 kilometers (278.4 miles) * from a single battery charge. Its digital matrix LED headlights are a new feature now available for the first time in a mass-production vehicle. Their light is broken down into tiny pixels and can be controlled with exceptional precision. This makes safe lane centering easier on narrow stretches of road and shows the position of the vehicle in the lane. The Audi e-tron Sportback can be ordered as of the end of November. Market introduction in Europe is scheduled for the spring of 2020.

Elegant, efficient, expressive: the exterior design

The Audi e-tron Sportback combines the power of a spacious SUV with the elegance of a four-door coupé and the progressive character of an electric car. It is 4,901 millimeters (16.1 ft) long, 1,935 millimeters (6.3 ft) wide and 1,616 millimeters (5.3 ft) high. Its roof extends flat over the muscular body, dropping down steeply to the rear—in typical coupé style— and flowing into the steeply raked D-pillars. The lower edge of the third side window rises towards the rear—a typical Sportback feature.

With the octagonal Singleframe, the powerful contours above the wheels, and the sculptural rear end, the Audi e-tron Sportback is perfectly aligned with the brand’s design idiom. Details signal to the outside world that the SUV coupé is fully electric. The largely enclosed Singleframe with its vertical struts is presented in a light platinum gray—a specific identifying feature of the e-tron models. In the lower area of the matrix LED headlights, four horizontal segments create the e-tron-specific signature in the daytime running lights. This is taken up at numerous points on the model and interpreted in three dimensions, for example, on the striking side sills. Their black inlays draw the eye to where the battery, and thus the energy center, of the Audi e-tron Sportback can be found. The designers also varied the signature at the broad diffuser, drawing attention to the absence of exhaust tailpipes. A light strip connects the LED lights to one another.

A total of thirteen paint finishes are available for the all-electric drive SUV coupé, including the new color plasma blue, metallic, which is exclusive to the e-tron Sportback.

The logo on the electric charging flap features the eye-catching high-voltage signal color orange, which can also be applied to the brake calipers on request. The wheel arch trims and sills are finished in matt anthracite as standard to underscore the off-road look. The same applies to the underbody protection, the diffuser, and the door sills, all of which are painted black. In the exterior line advanced, the attachments are finished in a contrasting gray or, as an option, in the body color. The underbody projection and diffuser then feature a matt silver tone.

The S line model places particular emphasis on the sporting DNA of the Audi e-tron Sportback. It is equipped as standard with 20-inch wheels and sport air suspension. The more distinctively contoured bumper is flanked by more expressive air curtains, which improve the air flow. They extend below the headlights, thereby creating a dynamic appearance even from a distance. An S line emblem adorns the radiator grille, while the illuminated aluminum door sill trims feature an #S logo. At the rear end, the spoiler fitted as standard as well as a striking diffuser that extends across the entire vehicle width contribute to the outstanding vehicle aerodynamics. In contrast to the basic model, the attachments on the S line exterior are painted in the exterior body color – including the wheel arch trims, door sills, bumpers and exterior mirrors. Audi also offers the black styling package that accentuates the area of the Singleframe, the side windows, and the bumper. The exterior mirror housings are also available in black as an option.

Drag coefficient 0.25: Top aerodynamics for extended range

The Audi e-tron Sportback in conjunction with the S line exterior and virtual exterior mirrors achieves an outstanding drag coefficient value of just 0.25—even better than its Audi e-tron sister model. This is primarily due to the coupé body shape and the associated lower aerodynamic drag behind the car. The high separating edge of the Sportback minimizes swirl in the air flow in this area, which ultimately also benefits consumption. In the WLTP cycle, the SUV coupé has a range of up to 448 kilometers (278.4 mi) on a single battery charge. Roughly 10 kilometers (6.2 miles) of the increased range compared to the e-tron can be attributed to the aerodynamically more favorable body. The optional virtual exterior mirrors, whose wing-shaped supports integrate small cameras, represent yet another efficiency factor. The captured images appear on high-contrast OLED displays in the transition between the instrument panel and the door. If the driver moves their finger toward the surface of the touch display, symbols are activated with which the driver can reposition the image. In addition, the mirrors adjust automatically to three driving situations: On the highway as well as during turning and parking maneuvers, they provide optimum visibility for each scenario. The aerodynamic refinement also extends to areas hidden from view. Among others, these include the controllable air intake with channels for cooling the front brakes, the aero wheels, and the fully lined underbody including the aluminum plate to protect the high-voltage battery.

Global innovation in a production vehicle: The digital matrix LED headlights

With the digital matrix LED headlights as top-of-the range equipment, Audi presents a worldwide first in a production vehicle: Broken down into minute pixels, their light can illuminate the road in high resolution. The design is based on a technology abbreviated as DMD (digital micromirror device) and is also used in many video projectors. At its heart is a small chip containing one million micromirrors, each of whose edge length measures just a few hundredths of a millimeter. With the help of electrostatic fields, each individual micromirror can be tilted up to 5,000 times per second. Depending on the setting, the LED light is either directed via the lenses onto the road or is swallowed by an absorber in order to mask out areas of the light beam.

In the Audi e-tron Sportback, the digital light that will expand the offering in mid-2020, performs multiple tasks. It can generate dynamic leaving- and coming-home animations that appear as projections on a wall or on the ground. This presentation transforms the area in front of the car into a carefully illuminated stage. Not only does the digital light system deliver cornering, city, and highway lighting as versions of the low-beam light with exceptional precision, it also supplements the high-beam light by masking out other road users with even greater accuracy. Above all, however, it offers innovative functions such as lane light and orientation light. On freeways, the lane light creates a carpet of light that illuminates the driver’s own lane brightly and adjusts dynamically when he or she changes lane. In this way, it improves the driver’s awareness of the relevant lane and contributes to improved road safety. In addition, the orientation light uses darkened areas masked out from the light beam to predictively show the vehicle’s position in the lane, thereby supporting—especially on narrow roads or in highway construction zones—the safe lane centering assist. The marking light function is also used in conjunction with the optional night vision assist. The light automatically draws attention to any pedestrians it detects, thereby reducing the danger of overlooking pedestrians in the immediate vicinity of the lane.

Sporty efficiency: Electric motors, electric all-wheel drive, suspension

The Audi e-tron Sportback 55 quattro allows the driver to savor the interaction of efficiency, performance, and supreme calm. Each axle is fitted with an asynchronous electric motor that is fed with three-phase current by the power electronics. With an output of 265 kW and 561 Nm (413.8 lb-ft) of torque, the two standard electric motors pack a powerful punch in launching the SUV coupé from a standstill – locally emissions-free and in virtual silence. The Audi e-tron Sportback 55 quattro takes just 6.6 seconds to reach 100 km/h (62.1 mph), and its top speed is electronically limited to 200 km/h (124.3 mph). By shifting from drive range D to S and fully depressing the accelerator pedal, the driver can activate boost mode. Here, the drive generates 300 kW of output and 664 Nm (489.7 lb-ft) of torque for eight seconds. This enables the SUV coupé to sprint from 0 to 100 km/h (62.1 mph) in 5.7 seconds. Two-stage planetary gearboxes with one gear range transfer the torque from the electric motors to the axles. A switch, which the driver can operate with the thumb and forefinger, is used to select the gears. It is embedded in an elegant lever that is set low above the center tunnel and serves as a hand rest.

Electric all-wheel drive ensures outstanding traction and dynamism on any terrain. With it, Audi is writing a new chapter in the history of quattro drive. It continuously regulates the ideal drive torque distribution between both axles—within fractions of a second. In most driving situations, the Audi e-tron Sportback relies exclusively on its rear electric motor—for exceptional efficiency. If the driver requests more output than it can provide, the front unit is instantly activated. This also happens predictively before slip occurs in icy conditions or when cornering fast, or if the car understeers or oversteers.

A key factor behind the sporty character and outstanding transverse dynamics is the low installation position of the drive components—resulting in a center of gravity that is much lower than in a conventional SUV. All of the heaviest components are concentrated in the center of the vehicle. The axle load distribution with a ratio of almost 50:50 is perfectly balanced; the self-steering behavior is neutral. With components such as the five-link suspensions, the progressive steering and the electrohydraulic brake system, the suspension combines the latest technologies, which together ensure agile vehicle handling and a high degree of comfort. The standard 255/55 R19 size tires stand out with their ultra-low rolling resistance. On request, tires of up to 22 inches will also be available—one size larger than on the e-tron.

The dynamic handling system Audi drive select—fitted as standard in the Audi e-tron Sportback—allows the driver to switch the method of operation of multiple drive components between seven profiles. This creates a marked difference between smooth rolling comfort and sporty, stable handling. The adaptive air suspension with controlled dampers provides a major contribution to this versatile character. At higher speeds, the body is lowered, noticeably improving airflow around it and extending the vehicle’s range. In total, the system is capable of varying the ride height by up to 76 millimeters (3.0 in).

95 kWh of energy: High-voltage battery system and recuperation

The battery system of the Audi e-tron Sportback 55 quattro stores 95 kWh of gross energy (86.5 kWh net) and operates at a rated voltage of 396 volts. It is fitted as a wide flat block beneath the passenger cell, to which it is bolted at 35 points. The battery system is exceptionally rigid and crash-proof—thanks to a solid protective frame and an aluminum laminate that holds the 36 cell modules. These are arranged on two levels, as a long lower “floor” with 31 modules and a short upper floor with five modules. Each module integrates twelve ‘pouch cells.’ The cooling system is located beneath the cell chamber.

During deceleration actions of up to 0.3 g—which applies to over 90 percent of such actions in everyday driving—the high-voltage battery is charged by the electric motors, primarily by the rear electric motor, which act as generators in these situations. The recuperation system provides for variable regulation of energy recuperation between both electric modules—both in coasting mode when the driver releases the right-hand pedal as well as during braking. The degree of coasting recuperation can be set to three stages by means of paddles on the steering wheel and is even more strongly differentiated than on the e-tron.

When braking from 100 km/h (62.1 mph), the Audi e-tron Sportback can recuperate a maximum of 300 Nm (221.3 lb-ft) and 220 kW. As with its sister model, this amounts to more than 70 percent of its output and more than any other production model. Overall, the SUV‑coupé attains up to 30 percent of its range through recuperation.

The wheel brakes, whose innovative electrohydraulic activation concept allows them to respond with exceptional speed, come into play only at deceleration forces greater than 0.3 g. Depending on the driving situation, the control system decides individually for each axle whether the SUV coupé recuperates using just the electric motors, just the wheel brakes, or a combination of both. The transition between electric and hydraulic braking is smooth and homogeneous so the driver does not even notice it. Brake forces remain constant.

On the wheel brakes of the Audi e-tron Sportback, the developers have substantially reduced what is referred to as residual brake torque—the losses that occur during brief application of the brake pads against the disk. This benefits both efficiency and range. The same applies to three additional measures: During normal vehicle operation, the front electric motor is almost completely decoupled from the drive. An increase in the usable range of the high-voltage battery combined with a reduction in several of the volume flows in the coolant circuit means that the pump has to provide less power.

The highly flexible thermal management, which comprises four separate circuits, regulates the temperature of the high-voltage components with maximum efficiency. This enables rapid DC charging, a long battery life cycle, and reproducible performance even under heavy loads. The standard heat pump, which harnesses waste heat from the high-voltage battery, can use up to 3 kW of actual power losses for heating and air conditioning the interior—which is exceptionally efficient. Depending on the outside temperature, that can boost the Audi e-tron Sportback’s range by up to ten percent in customer operation.

Generating 230 kW of output: the Audi e-tron Sportback 50 quattro

At market launch, Audi will offer the all-electric drive SUV coupé with a second motor variant. The e-tron Sportback 50 quattro generates 230 kW of output and 540 Nm (398.3 lb-ft) of torque. The battery dispenses with the upper “floor;” and its 27 modules each consist of twelve prismatic cells. The system, which weighs roughly 120 kilograms (264.6 lb) less than the battery of the Sportback 55 quattro, provides 71 kWh of gross energy (64.7 kWh net). This allows the SUV coupé to cover up to 347 kilometers (215.6 mi)* on a full charge in the WLTP cycle. The Audi e-tron Sportback 50 quattro accelerates from 0 to 100 km/h (62.1 mph) in 6.8 seconds and has a top speed of 190 km/h (118.1 mph).

Continue driving in just 30 minutes: the charging line-up

On long-distance routes, the Audi e-tron Sportback 55 quattro can charge with direct current (DC) at up to 150 kW at fast-charging stations. In just under half an hour, the battery reaches 80 percent of its capacity—sufficient for the next leg of its long-distance trip. The e-tron Sportback 50 quattro can charge at up to 120 kW and achieves an identical charge status in the same time.

Charging at public AC charging stations can be performed using a standard mode-3 cable. Up to 11 kW of power is available here, which can be increased to 22 kW with an optional second on-board charging device that will be available in summer 2020. Audi’s own charging service, the e-tron Charging Service, provides easy access to more than 110,000 public charging points in 21 European countries – and the number is rising. Whether AC or DC, 11 or 150 kW—a single card is all that is required to start the process. The Plug & Charge function, which is also due to follow in 2020, will make charging even more convenient: The car authorizes itself at the charging station and activates it.

Audi also offers a range of solutions for charging in the garage at home, depending on the capacity of the domestic power supply. The standard compact charging system is suitable for a simple 230-volt connection and for a 400-volt three-phase outlet with an output of up to 11 kW. The optional charging stem connect will be available for ordering at market launch. It offers smart charging functions, for example preferred charging at low-cost times. The combination with a suitable home energy management system allows the vehicle to be charged preferably with self-generated solar power, provided that the house is equipped with a photovoltaic system.

Form and function perfected: The interior

With a wheelbase of 2,928 millimeters (9.6 ft), the Audi e-tron Sportback has ample space for five occupants along with their bags. Rear headroom is just 20 millimeters (0.8 in) less than in the Audi e-tron. The rear footwell is virtually level—just a flat step remains in place of the center tunnel. Including the 60-liter (2.1 cu ft) stowage compartment underneath the hood, which houses the vehicle tool kit and charging cable, the car offers a total of 615 liters (21.7 cu ft) of luggage capacity. Folding down the rear seat backrests increases the luggage capacity to 1,655 liters (58.4 cu ft). The tailgate opens and closes electrically, by foot movement as an option.

The interior of the Audi e-tron Sportback is an elegant lounge featuring a seamless blend of design and technology. A generous arc that spans the instrument panel, extending from door to door, harmoniously integrates the cover for the Audi virtual cockpit. Its sleek display stands visually free in space. The wrap-around in the door trims also integrates the screens for the optional virtual exterior mirrors. The instrument panel with its two touch displays is angled towards the driver and therefore particularly ergonomic. When deactivated, the upper of these blends almost invisibly into the large gloss-black surround. Open sidewalls at the center tunnel console emphasize the impression of lightness.

In every equipment line—along with the basic line, there is the interior design selection and S line interior—the Audi e-tron Sportback features carefully coordinated upholstery materials, colors, and inlays. For the front seats, customers can choose between the standard design, sport seats, S sport seats, and the customized contour seats, with optional ventilation and massage functions. Their stitching pattern is reminiscent of electric circuits and can be enhanced with optional bright orange contrasting stitching and piping. Little details create highlights: The optional contour/ambient lighting package illuminates surfaces subtly and edges sharply. It also issues a brief welcome jingle over the audio system when the motor starts.

When the Audi e-tron Sportback is driven in an urban setting, its interior remains almost completely silent—thanks to sophisticated soundproofing and aeroacoustic measures. This ensures that HiFi sound is even more enjoyable, especially with the optional Bang & Olufsen Premium 3D Sound System on board. It allows the music to be enjoyed precisely how it was recorded, without any artificial effects. Another attractive infotainment module is the Audi phone box, which sets benchmarks in terms of connection and sound quality as well as wireless charging.

Palpable and comprehensible: The operating concept

As with all full-size class models from Audi, the e-tron Sportback also features the MMI touch response operating system with two displays. A tactile and acoustic pulse confirms when a finger activates a function. On the upper 12.1-inch touch screen, the driver controls the infotainment, telephony, navigation, and dedicated e-tron settings. The lower 8.6-inch display is used to input text and to operate the convenience functions and climate control. The menu structure is intuitively logical and flat in the same way as a smartphone; the graphics are clear and condensed.

Standard equipment on the Audi e-tron Sportback also includes the 12.3-inch Audi virtual cockpit. Its display excels with an extremely high resolution of 1,920 x 720 pixels and can be switched between two views using the “View” button on the steering wheel. An optional “plus” version featuring an additional display centered around the power meter is also available. On request, the display and operating concept can be expanded to include a head-up display that projects important information onto the windshield.

In addition to operation by the two touch displays, the driver can activate a host of functions using natural language voice control. The system understands freely worded commands and search queries. The dialog manager asks questions if necessary, allows corrections, offers choices, and also defers to the speaker when interrupted. In doing so, it accesses information stored in the vehicle as well as the knowledge from the cloud.

Top-caliber connectivity: Navigation and Audi connect

In Germany, the Audi e-tron Sportback is equipped as standard with the MMI Navigation plus and the DAB+ digital radio. The top-end infotainment system supports the high-speed data transmission standard LTE Advanced and comes with an integrated Wi-Fi hotspot for the passengers’ mobile devices. The navigation system makes intelligent destination suggestions based on previous journeys. The route is calculated both on board in the car and online on the servers of the map and navigation provider HERE, which monitors the overall traffic situation in the region.

The wide range of Audi connect navigation & infotainment functions complements the route guidance perfectly. Highlights include online traffic information, navigation with Google Earth™, the e-tron route planner, the hybrid radio, and Car-to-X services. The most recent of these are the on-street parking service, which helps find parking spaces on the roadside, and traffic light information. In some cities, the latter connects the car to the central computer controlling the traffic light systems and provides information to the driver in the Audi virtual cockpit. The service thus contributes to an efficient driving style and facilitates a steady flow of traffic.

A further component of the package is the cloud-based Amazon voice service Alexa, which is fully integrated into the MMI operating system of the Audi e-tron Sportback. The driver can use it to perform a range of tasks such as placing orders and finding information about many current events. The service offers access to more than 80,000 Alexa Skills.

In addition, the free myAudi app can connect the car to a smartphone, which allows the owner of the Audi e-tron Sportback to manage all charging processes remotely. These include querying the battery and range status, starting the charge processes, programming timers, and displaying driving statistics. On long-distance trips, the e-tron route planner displays the necessary charging stops along the route—both in the app as well as in the MMI. In the process, it continuously updates the charge planning based on the traffic situation and to take account of driving behavior. Another function of the myAudi app is preheating/precooling prior to departure, which is powered by electricity from the outlet. The optional deluxe auxiliary air conditioning system allows the customer to specify in detail whether the interior, the steering wheel and the seats—depending on the equipment level—are to be heated.

This smart networking includes the digital Audi connect key in addition to the myAudi app. Available as an option, it authorizes an Android smartphone to not only lock and unlock the SUV coupé, but also to start the engine via the start/stop button.

Customization after the purchase: Functions on demand

The Audi e-tron Sportback is a standard-bearer for the new digital services and business areas that the brand is opening up. One of these is the “functions on demand” offering, which covers functions from the areas of light, driver assist systems, and infotainment. The customer can book them online—on demand and at any time. Even after they have taken delivery of their car, the customer can now continually customize it to their individual requirements. Every function can be obtained for varying periods—monthly, annually, or permanently. Functions are booked either via the myAudi app or on the myAudi online portal and paid for conveniently and securely via AudiPay.

In the lighting package, customers can upgrade the LED headlights to matrix LED headlights with intelligent high-beam control. This provides additional functions such as daytime running lights with the e-tron signature as well as front and rear dynamic turn signals. When the e-tron Sportback is locked and unlocked, the headlights and rear lights provide an expressive showcase of the electric SUV. To begin with, park assist will be available as an add-on option for the assist systems. The infotainment package includes the Audi smartphone interface and the Audi connect navigation & infotainment package.

Ensuring safety in the city and on long journeys: The driver assist systems

The driver assist systems that Audi offers in the e-tron Sportback support drivers and reduce their workload in many situations. The Audi pre sense basic and Audi pre sense front safety systems are fitted as standard. Audi offers the assist package City specifically for urban traffic. It includes the intersection assist and rear cross traffic assist functions as well as the lane change and exit warnings. Audi pre sense 360°, the combination of Audi pre sense front, rear, and side, is fitted. This system detects collision hazards and initiates targeted protective measures—from full braking to tensioning of the seat belts.

Highlights of the assist package Tour are the adaptive cruise assist, which simplifies longitudinal and lateral control, as well as the efficiency assistant. The latter uses data from the on-board sensors, the navigation system, and Car-to-X services and signals to the driver when it makes sense to take their foot off the accelerator pedal. In combination with the adaptive cruise assist and traffic sign recognition, the efficiency assistant can also brake and accelerate the SUV coupé predictively. The turn assist, collision avoidance assist, and emergency assist functions round out the Tour package. Audi also offers the park assist, the night vision assist, and the 360 degree cameras that allow the driver to select from multiple views.

The central driver assistance controller operates as standard behind the driver assist systems in the Audi e-tron Sportback. It continuously computes a differentiated model of the surroundings. Depending on the selected options, data is received from up to five radar sensors, five cameras, and twelve ultrasonic sensors.

At market launch: Edition model “edition one”

The Audi e-tron Sportback, which is being built in the CO2-neutral plant in Brussels, will debut on the European market in spring 2020. In Germany, the e-tron Sportback will be available in two output variants, with the base price starting at EUR 71,350. To celebrate the launch, Audi will offer the limited-edition model “edition one” in the plasma blue color. Based on the S line exterior, it also includes the virtual exterior mirrors, attachments finished in an aluminum look, exclusive 21-inch wheels, orange brake calipers, and the panoramic glass sunroof. The illuminated front door sill trims project the model name “edition one” as a logo onto the ground. The interior offers a choice between the interior design selection, supplemented with customized contour seats with exclusive Monaco gray seat covers in Valcona leather, and the S line interior with sport seats also in Valcona leather. The equipment also includes the Bang & Olufsen Premium Sound System with front 3D sound, the assist package Tour and matrix LED headlights with front and rear dynamic turn signals as well as dynamic light scenarios.

For additional information go HERE.

Pirelli, Audi, 360 MAGAZINE

PIRELLI × 5G NETWORK

PIRELLI: DEVELOPS WORLD’S FIRST TIRES THAT INTERACT WITH THE 5G NETWORK

CYBER TIRE DETECTS AND TRANSMITS INFORMATION RELATED TO LESS THAN OPTIMAL ROAD SURFACE CONDITIONS TO THE VEHICLE AND OTHERS NEARBY THROUGH THE NETWORK

Pirelli is the first tire company in the world to transmit information detected by intelligent tires regarding the road surface via the 5G network. The company presented the “World-first 5G enhanced ADAS (Advanced Driver Assistance Systems) services” use case. The demonstration took place during “The 5G Path of Vehicle-to-Everything Communication” event organized by the 5GAutomotive Association, of which Pirelli is a member.

Pirelli, Ericsson, Audi, Tim, Italdesign and KTH together staged a demonstration that took place on the roof of the Lingotto building showing how a vehicle equipped with the sensor-fitted Pirelli Cyber Tire and connected to the 5G network was able to transmit the risk of aquaplaning detected by the tires to a following car. This was thanks to 5G’s ultra-high band and low latency.

The tire is the only point of contact between the vehicle and road and, thanks to the technology which Pirelli is perfecting, it communicated with the vehicle, driver and, was transmitted by 5G, with the entire roadway infrastructure. The Pirelli Cyber Tire, equipped with an internal sensor, will, in the future, supply the car with data relative to the tire model, kilometers clocked, dynamic load and, for the first time, situations of potential danger on road surfaces, from the presence of water to poor grip. This information will enable the car to adapt its control and driving assistance systems, greatly improving the level of safety, comfort and performance. In addition, it will provide the same information to other cars and the infrastructure. Thanks to the potential of 5G, Pirelli is able to place the tire inside a wider communication context which involves the enter ecosystem of on-road transportation, actively contributing to the development of solutions and services for future mobility and systems of autonomous driving.

This year Pirelli also presented its Italia Track Adrenaline, a product for lovers of track days, which includes a line of sensor-fitted P Zero Trofeo tires. Track Adrenaline is a true track engineer in virtual form, which monitors tire pressure and temperature in real time and combines this information with telemetric data to provide the driver indications and suggestions on how to improve his or her on-track performance.

The “sensoring” of tires is an integral part of Pirelli’s “Perfect Fit” strategy, focused on the development of “tailor made” products and services to meet the needs of carmakers, fleets and drivers in general, with a view to the future and the changes underway in mobility.

Supercar-inspired Design in this Classic British Defender 110

E.C.D. Automotive Design, known for its prestigious, high-end luxury vehicles, built its latest Defender 110 with design inspiration from modern supercars.
The custom wide-body Defender 110, also known as Project Soho, was designed with inspiration from the client’s collection of modern supercars. It’s finished in Quantum Gray, an Audi original color, but in an eggshell finish chosen by the client for a more exotic look.

There’s no shortage of power in Project Soho which features a 6.2L V8 engine that has been tuned to produce up to 565 horsepower. Adding to the modern dimension of this custom British icon, is the edition of E.C.D’s fully adjustable air suspension, providing an ultra-smooth ride, making it ideal for comfortable daily use. The difference in ride quality between the standard suspension and the air suspension is unmistakable. The interior of Project Soho was designed with elements influenced by McLaren. Luxurious Alcantara suede and premium Italian leather throughout. The Corbeau RRS seats are upholstered in Spinneybeck Prime Meridian Grey leather and grey suede with Carmen Red leather trim. The finished look reminds you of the interior of the elite 720S supercar.

“You could think that grey suede and red leather shouldn’t be in a Defender. I think when you see Project Soho, the opinion changes. It’s an absolute showstopper,” says Tom Humble, co-founder of E.C.D. Automotive Design.

Project Soho Vehicle Specifications:

Model — Custom Wide-body Defender 110
Engine — 6.2L LS3 V8 with 565-hp
Transmission -— 6-speed automatic
Suspension — E.C.D fully adjustable air suspension
Exhaust — Borla Performance with Kahn Crosshair tips

Paint

Body — Quantum Grey in eggshell finish
Roof, Hood, Wheel spats — Black in eggshell finish
Brake Calipers — Red in full gloss

Exterior

Wheels — 20” Kahn Mondial wheels
Tires — BF Goodrich All-Terrain T/A
Grille — Kahn X-lander grille
Bumper — Slimline front bumper with LED daytime running lights
Lights — LED headlights; Two 7” LED bar lights
Additional — Full-length side steps; KBX wing-tops; Steering guard; Boomerang Xtreme tire cover; Swing-away wheel carrier

Interior

Front & Middle-row Seats — Corbeau RRS (heated & ventilated)
Load-area Seats — Removable bench pads
Seat Material — Leather, Suede
Suede Color — Alcantara Black
Leather Colors — Spinneybeck Prime Meridian; Spinneybeck Sabrina Carmen
Stitch Color — Scarlet Red
Seat belts — Flame Red
Center Console — Custom E.C.D extended center console
Steering Wheel — Nardi Deep Corn in black suede with red stitching
Gauges — Autocross gauges in red

Audio & Electronics

Radio — Alpine infotainment with Car Play
Speakers — JL Audio 8-speaker amplified sound system with subwoofer
Remote Start System — Viper with keyless entry
Additional — Wireless charging for mobile devices; Rear AC; in-vehicle WiFi; LED interior; Power windows; Power locks

View Project Soho automative design video here

Visit E.C.D website for the Project Soho showcase

EXPENSIFY TEAMS UP WITH 2 CHAINZ AND ADAM SCOTT

Today, Expensify, the world’s most widely used expense management platform, released a new comedic music video, “Expensify This,” featuring Grammy award-winning rapper and Def Jam Recordings artist 2 Chainz and actor Adam Scott. The music video, which takes a funny and elaborate twist on workplace expenses, is the world’s first music video you can expense. From now until February 4, fans simply download the Expensify app and snap a photo of the various receipts in the video. Then, they submit the receipts for a chance to get actual cash or win the items themselves. Prizes range from an ice-sculpted sports car, an Audi R8 and a decked-out gold jet ski to a diamond-encrusted football and a gold 2 Chainz bust. 2 Chainz and Adam Scott will both also appear in Expensify’s upcoming Super Bowl ad.

“Expensify This” is part of Expensify’s new marketing campaign, “You Weren’t Born To Do Expenses,” developed by Emmy award-winning creative collective JohnXHannes New York (JXH). The comprehensive campaign kicks off this week with the world’s first music video you can expense and will feature a :30 national spot in Super Bowl LIII, plus additional digital, social and TV content that will run through the 61st Annual Grammy Awards this February and beyond.

“This might shock you, but it wasn’t my childhood dream to become an expense report magnate,” said David Barrett, Founder and CEO of Expensify. “Like everyone, I want to do so much more with my life than file expenses, so I built Expensify to take away the mundane drudgery so you can do what you were born to do. That might be spending more time with your kids, traveling to foreign countries, trying to make the world a better place, or in 2 Chainz’s case, making the most epic music video ever.”

“Expenses used to take up more time and brain space than they deserve, until Expensify boldly solved this for everyone. With the brand’s first-ever ad debuting at Super Bowl and a never-before-done music video, Expensify showcases their unmatched brave spirit. They’re an ideal partner for JXH,” said John McKelvey, Executive Creative Director of JohnXHannes New York.
“The world’s first music video you can expense is basically the greatest and most fun product demonstration ever, and even better with legendary “Expensivest” 2 Chainz,” said Hannes Ciatti, Executive Creative Director of JohnXHannes New York. “We want everyone to experience Expensify, so they can get back to what they truly set out to do,” adds Ciatti.

A final prize will be revealed during Expensify’s Super Bowl ad, a first-of-its-kind commercial you can expense. The spot featuring 2 Chainz and Adam Scott will air during the second quarter of the game and give a sneak peek behind the making of the “Expensify This” music video. The :30 spot was directed by DGA award winner Andrea Nillson of Biscuit Filmworks. For a chance to take home the most elaborate prize of all, viewers simply snap a photo of the receipt in the TV commercial and upload into the Expensify app.

“So much creativity and collaboration went into making this video,” said 2 Chainz. “It was really over the top and a lot of fun. I’m excited to be in the Expensify Super Bowl campaign and can’t wait for everyone to see the spot.”

“I’ve always wanted to be in a hip hop video and a Super Bowl commercial, so mission accomplished,” said Adam Scott. “Thanks 2 Chainz and Expensify for making it happen.”

For more information on the campaign and tutorials on how to participate, visit Expensifythis.com or follow Expensify on FacebookTwitterInstagram  or Linkedin.

Hyundai Invests in New Technology

Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business announced today its strategic investment in allegro.ai, a leading technology company specializing in deep learning (DL) – based computer vision. This partnership with allegro.ai will allow to speed up deployment of AI technology in many business areas. This will improve the quality of Hyundai’s products, thereby increasing customer satisfaction while creating a safer driving environment.

Founded in 2016, allegro.ai offers the first end-to-end DL lifecycle management solution focused on deep learning as it applies to computer vision. The company’s platform simplifies the process of developing and managing deep learning-powered solutions – such as autonomous vehicles, drones, security, logistics and others.

“Deep learning computer vision is one of the core technologies that can be applied to autonomous driving to navigate roads and make quick decisions in real-time – and allegro.ai is clearly an innovation leader in that field,” said Ruby Chen, Head of Investment at Hyundai CRADLE Tel Aviv. He added, “Our investment in allegro.ai is a further step in enhancing our presence in the Israeli market, a global leader of technological innovation in the fields of automation, artificial intelligence and deep learning. This is our fifth investment in an Israeli company and our activities will continue to grow the coming year”.

“We are proud to partner with Hyundai and share Hyundai’s belief that AI empowers the industry to provide greater road safety, autonomy, to better understand customers’ needs and to help broaden their experiences,” said Nir Bar-lev CEO and Co-founder of allegro.ai. “Whether a company is developing autonomous vehicles, drones, security, or other types of applications, allegro.ai makes it easy for them to manage their data-sets and build deep learning-based solutions while guaranteeing complete and confidential control of their data.

Check out their website HERE

Lexus UX, Vaughn Lowery, 360 MAGAZINE, Amazon headquarters, Seattle

LEXUS UX

By Alexandria Baiz × Vaughn Lowery

As of late, 360 Magazine had the opportunity to join Lexus in Seattle for an intimate ride and drive of their wholly-new UX SUV at the newly reimagined luxurious Loews Hotel 1000. This seaport city is home to both tech giants Microsoft and Amazon. With Lexus’s innovative track record for having unparalleled technology within their cabin, it was befitting that they brought us to the home of the Space Needle. Subsequently, this town is known to think outside of the box.

The 2019 Lexus UX takes a step into the future of modern luxury with its two most affordable and compact SUVs – the UX 200 and UX 250h. UX stands for urban crossover (x-over). The UX 200 will be released in December 2018 starting at $32,000 and the UX 250h will be released in January 2019 for around $34,000. Gearing towards an opulent compact car with an exterior design so specific, the UX has a signature three-dimensional shape that makes it different from its siblings.

The front has brow-shaped LED lights with optional ultra-small 3-projector LED units. Across the back of the boot, are an innovative wrap of three-dimensional LED lights which help with stability on the highways – a standout design element on the UX. The structure is built to mold into an everyday vehicle that is stable, perfect for urban use because it’s small and easy to park. We had no problem squeezing to the front of the Bainbridge ferry.

The 18″ 5-spoke aluminum alloy dark gray metallic wheels are proportional to the overall aesthetics of the vehicle. Available in a variety of twelve exterior colors, two of which are exclusive to the UX F Sport – Cadmium Orange and Nori Green. The Cadmium Orange includes a cherry base with yellow lowlights, making it appear vivid and adding tons of depth. Nori Green possesses bright highlights and dark contrast alongside of calm shades, drawing the color brilliant. Both of these colors are newfangled and daring for the Lexus brand.

The F Sport package is available in both the UX 200 and UX 250h model as well as has enhanced features and style which contributes to its name. This option comes in the two colors – Ultra White and Ultrasonic Blue Mica 2.0. The F Sport performance is exceptional, transforming the UX into a bespoke-like designer car with front sports seats, grille design, and jet-black trim.

The concept of UX stems from the versatility and adaptability this vehicle offers. With a seamless interior coupled with the Japanese concept of engawa offers a richer field of vision. Executed with a high-strength structure, placement of sound absorbing and insulating materials throughout, one can enjoy an extremely quiet ride.

The connection between driver and the vehicle is apparent with the “seat-in-control” concept. Entering and exiting is made easy with hip-point bottom cushions. 8-way power driver seats (including lunbar) allows the driver to operate with a comfortable yet natural posture.

All UX models are fabricated to ensure safety while driving. The Pre-Collision System alerts drivers of pedestrians, cyclists and other vehicles with a forward-facing camera and radar system. The LSS+ 2.0 system enhances this with specific light detection for different hours of the day. If the Pre-Collision System detects a high possibility of collision, an audio and visual alert will prompt the driver to take action. If the driver does not break at that point, the system may automatically apply brakes to help mitigate impacts. Dynamic Radar Cruise Control maintains a preset distance and operates between 0 to 110 mph. The Lane Departure Alert is extremely helpful with the Multi-Information Display (MID) the system can use forward-facing cameras to detect colored land marking illustrations. If the driver deviates from a visibly marked lane, the system alerts the driver with an audio and visual alert. In addition, the UX has an Electric Power Steering and Steering Assist. The Road Sign Assist can read a variety of traffic signs and will display them on the vehicle’s MID. Furthermore, Parking Support Brake uses braking control and visual warnings to reduce possible contact with moving objects while parking.

This Lexus is extraordinary with its high definition, intuitive technology, and overall performance. The UX includes a standard 7″ TFT (thin-film-transistor) LCD control panel while the UX F Sport features an 8″ TFT LCD panel design with a movable meter ring. By pressing a switch on the steering wheel, it moves to the right, enlarging the multi-information display. With the Lexus Remote Touch Interface, the 2019 UX feels as familiar as a smartphone. The most impressive tech feature is Amazon’s “Alexa” – which immediately connects you to play music; find directions; open your garage door on a rainy day; lock/unlock from a smart device and amongst other things control the lights in your home. The Lincoln Navigator is the only other vehicle in Northern America which offers Alexa. Moreover, additional driver connectivity features include Apple CarPlay, 4GB Wi-Fi Hotspot, Voice recognition for commands and the SiriusXM. The heads-up display allows drivers to focus more on the road and less on the infotainment unit.

The UX complies with the global trend of efficient gas mileage vehicles – UX 200 at 33 mpg (2.0- liter inline four-cylinder engine, similar to competitors but with less under-hood heat and lower weight for better vehicle balance). The UX 250h at 39 mpg, making it the wave of their next generation of hybrids. With 181 hp, the UX 250h is the fuel-efficient leader with the best-combined mpg of any CUV and/or SUV without a plugin NA.

In short, the Lexus UX 200 and UX 250h is a shoo-in for a ‘xennial’ buyer – a person who grew up in an analog environment and can easily adapt to present-day’s digital society. Just think of all of your friends and family members with a recent graduate degree or higher residing in a metropolis. Most likely they have a high appreciation for the arts and take local trips within their surrounding area with one or more cronies and a small lap dog in tow.