CES, the Consumer Electrionics Show, convened digitally this year. This is the first time that CES has ever been conducted fully virtually due to the ongoing Coronavirus pandemic. The event produced and owned by the Consumer Technology Association (CTA) featured technology related to Digital Health, Smart Cities, Immersive Entertainment, Lifestyle, 5G and Internet of Things (IOT), Artificial Intelligence, Automotive, Startups, Tech Enabling the New Normal, and more. Some notable brands who participated in the conference portion of the event include Sony, GM, Intel, Audi, Panasonic, Samsung, and Mercedes-Benz. Despite the virtual interface, the overall reception of this year’s event was positive.
More than 500 companies participated in the exhibition event, though some garnered more social media buzz than others. According to analytics from Talkwalker, a social listening and analytics company, Samsung had 11 thousand social media mentions related to the event. This was aided by the ever present social media monster that is the BTS army who blew up this tweet before the event had even started. Some other products that generated a lot of buzz are Razer’s N95 facemask with gaming lighting and over this Keurig-but-it’s-ice-cream contraption.
The next CES show will be January 5-8, 2022.