Posts tagged with "Panasonic"

Design and cleanliness story illustration by Gabrielle Archuleta for 360 magazine

COVID GUIDANCE: The importance of TOP-DOWN CLEANING

Robin Wilson launched Robin Wilson Home in 2000 and created a conglomerate that covers eco-design, licensed products, interior design, and real estate development. Her brand has generated over $82 million in wholesale revenue from sales of cabinetry and textiles. She became the first Black woman with a line of hypoallergenic textiles sold nationwide at Bed Bath & Beyond (now in Wal-Mart), among other retailers. Her book, CLEAN DESIGN: Wellness for your Lifestyle was #1 on Amazon and focused on eco-friendly designs and hypoallergenic products for consumers.

Recently, the lifestyle expert introduced the practical aspect of Top-Down Cleaning. In this era of quarantines and lock downs, the last thing anyone wants to do is add to our work load – and a few simple tips will help you maintain a clean and healthier living space!

The Statistics

Sixty million Americans – that is one in five of us – have asthma and allergies. We sneeze, sniffle, and itch. Expose us to a whiff of dust, a gust of pollen, a sniff of perfume, or an encounter with an inquisitive dog or cat, and before we know it, our airways start to close up, and we begin to cough, wheeze or struggle to breathe.

With COVID in the air, the last thing we need is an inflammatory response. So cleaning your space has never been more important. Remember that asthma and allergies cannot be cured, but they can be managed. We can reduce symptoms by avoiding the allergens that trigger them. Unfortunately, the average home is full of allergy and asthma triggers, which means the place that should be your sanctuary can be a major source of allergenic triggers.

What is Top-Down Cleaning?

Most people create twice the cleaning work by first cleaning the floor, softa, tabletop or countertop and then cleaning the lights, ceiling fan or cabinets – only to see dust drift downward.

Solution: Clean from the top-to-bottom. In fact, if you have a second level, start upstairs and then work your way downstairs. Start at the highest point and make sure you have the following tools: paper towels, microstatic dust mitt/cloth, microstatic duster/floor sweeper, HEPA vacuum and a non-toxic cleaning solution. Cleaning solutions should include: baking soda, vinegar, toothpaste and Coca Cola.

Starting at the Top

We forget that walls are one of the largest surfaces in our spaces. Use a microstatic duster cloth/mitt to rub gently along the walls starting at the ceiling line and let the dust fall. As well, make sure to swipe over light receptables, ceiling fans or chandeliers.

Surfaces

Then clean the surfaces, starting with the highest-level lamp, bookcase, window treatments, cabinet or closet shelf. Allow dust/dirt to fall. As you work you way down, you will find that you need to vacuum or wipe down surfaces.

As mentioned earlier, there are a few tricks that involve cleaning solutions that are non-toxic.

1.       Toilet Ring Solution: Pour Coca Cola into your toilet overnight, and use toilet brush in the morning and the stubborn ring will disappear (may have to be repeated dependent on the level of stain) by morning.

2.       Crayon Marks: Use toothpaste. Smear on the mark and let sit for about 20 minutes. Using light brush strokes, and the crayon should be removed, or at least diminished.

3.       Stained Baking Sheets: to make them look new, use vinegar and baking soda. Coat pan with baking soda. Pour a layer of white vinegar on top. You may see slight bubbling. Let sit for 4 hours. Use gloves and a brush in circular motion. Watch the surface start to look new.

Finish at the Floor

The last thing that you need to do in your space is clean the floor.

1.       Make sure to invest in a HEPA filter vacuum as the dust and dirt is stored in a chamber (unlike older vacuum units that sometimes-added dust back into the space), and the canister can be emptied outside.

2.       Before you clean, you might want to make sure that you remove rugs and shake them outside.

3.       Run a microstatic dust cloth over the floor before you vacuum so that you can ensure that minimal dust flies around.

One tech solution that many working from home families are investing is an electronic robot vacuum that can be programmed to work during the day in various rooms. Some floor robot vacuums have HEPA filters, and can be a great option if you have a pet and want to make sure to limit buildup of dander and hair on your floor.

[SIDE BAR] For a space that follows CLEAN DESIGN protocols, it is important to replace a few items:

1.       Change your older model vacuum to a HEPA vacuum to effectively limit dust in the space. Especially important if your home is near any location that had recent fires.

2.       Change your vinyl shower liner to a nylon shower liner to minimize mold.

3.       Review the window treatments and find options that can be laundered and are not ‘dust catchers’ or which can be easily vacuumed.

4.       Replace your pillow after 3 years if it has not been washed frequently or covered with a zippered liner.

5.       Think about using your window screens so that you can open your windows for 5 minutes daily.

SIDEBAR

Leading triggers include:

  • Dust mites in beds and pillows
  • Dander from pets
  • Mold growth in walls, bathrooms and basements
  • Pollen from outdoor trees and grasses in your hair that infiltrates your sleep space or living room sofa
  • Fumes from cooking and chemical cleaners
  • Toxic or environmentally unfriendly building materials that permeate indoor air

Remember, you can change that by using the strategies in the book, Clean Design: Wellness for your Lifestyle (Greenleaf, 2015). Create a healthy home environment that manages indoor air quality and protect your family from dust, mold, pollen, fumes, odors, airborne toxins, chemicals and other substances. Create a home environment that nurtures good health.

According to the American Lung Association, “poor indoor air quality can cause or contribute to the development of infections, lung cancer…headaches, dry eyes, nasal congestion, nausea, and fatigue” in anyone, not just those who suffer from asthma and allergies. We can all benefit from living in a more pure home environment.

More physicians are convinced that there is a link between environmental toxins, indoor air quality and allergies. Chemicals we are exposed to in our homes and offices have the power to make us sick, and we can improve our health and wellness using Clean Design principles.

Shopping for Hypoallergenic Options

The pandemic made both me and my clients realize that the CLEAN DESIGN HOME which sells our retail products is more important than ever – and that we should find non-toxic cleaning options and information for day-to-day living, especially since so many of us are working from home. I have pivoted to focus on building out the product line, and have just licensed our brand. So much information involves simple non-toxic options– the ideas are rooted in my bestselling book, Clean Design: Wellness for your Lifestyle.

About Robin Wilson

Her design projects including the White House Fellows office, a part of President Clinton’s Harlem office, and the rustic beach cottage of Robert DeNiro – each project had a very quick turnaround and exacting standards. She was named to the Top 100 Female Founders List in 2020 by INC magazine. Her eponymous licensed brands of textiles is sold at retail and hospitality. She is also in the process of creating Design+Build projects. She is author of two award-winning books: Clean Design She is the first woman with a branded line of custom cabinetry that was sold by over 400 independent kitchen dealers nationwide (2009-2018). First featured in Oprah’s magazines and extensive media coverage since 2005. In May 2013, her furniture line, Nest Home by Robin Wilson, premiered at the International Contemporary Furniture Fair (ICFF) in New York. In 2014, she partnered with consumer products giant Panasonic to promote their latest line of cutting edge products for the home.She is an ambassador to the Asthma & Allergy Foundation of America, and previously served on the board of the Sustainable Furnishings Council.

CES 2021: The Latest in Innovation

CES, the Consumer Electrionics Show, convened digitally this year. This is the first time that CES has ever been conducted fully virtually due to the ongoing Coronavirus pandemic. The event produced and owned by the Consumer Technology Association (CTA) featured technology related to Digital Health, Smart Cities, Immersive Entertainment, Lifestyle, 5G and Internet of Things (IOT), Artificial Intelligence, Automotive, Startups, Tech Enabling the New Normal, and more. Some notable brands who participated in the conference portion of the event include Sony, GM, Intel, Audi, Panasonic, Samsung, and Mercedes-Benz. Despite the virtual interface, the overall reception of this year’s event was positive.

More than 500 companies participated in the exhibition event, though some garnered more social media buzz than others. According to analytics from Talkwalker, a social listening and analytics company, Samsung had 11 thousand social media mentions related to the event. This was aided by the ever present social media monster that is the BTS army who blew up this tweet before the event had even started. Some other products that generated a lot of buzz are Razer’s N95 facemask with gaming lighting and over this Keurig-but-it’s-ice-cream contraption.

The next CES show will be January 5-8, 2022.

Jaguar, Panasonic, 360 MAGAZINE

Panasonic Jaguar Racing

Panasonic Jaguar Racing have today revealed their brand-new all electric racecar to challenge for season six of the ABB FIA Formula E Championship. The British team’s official launch in front of VIPs, media, partners and fans was at Jaguar’s brand-new design studio in Gaydon, Warwickshire – the most advanced automotive design centre in the world.

The Jaguar I-TYPE 4, featuring an all new motor, gearbox, invertor, rear suspension and dampers has seen its overall weight reduced offering improved handling and performance. The lightest and most efficient powertrain the team has ever produced, the Jaguar I-TYPE 4 has a lower centre of gravity and will allow the team to push towards even more points, podiums and wins in season six.

The team have also announced the signing of new driver James Calado, who teams up with New Zealander Mitch Evans for season six of the ABB FIA Formula E Championship.

The 30-year-old, who started karting in 1999, has competed against some of the biggest names in motorsport including Formula E champion Jean-Eric Vergne and F1 driver Valtteri Bottas, during his career. He became the 2017 WEC GTE Pro champion and early this year took victory in the GTE Pro class at the Le Mans 24 hours.

Calado, who is based in Penarth, Wales, has a wealth of single-seater experience in GP3, GP2, British F3 and F1, scoring points, podiums and wins which he is keen to replicate in Formula E.

With the green lights of season six just over 50 days away, James Calado and Panasonic Jaguar Racing teammate, Mitch Evans, are focussed on preparing for the most competitive season of Formula E yet as they look to build on last season’s success.

ABOUT PANASONIC JAGUAR RACING

Jaguar returned to racing in October 2016, becoming the first premium manufacturer to join the all-electric ABB FIA Formula E Championship street racing series. In 2019 the team won the Rome E-Prix – Jaguar’s first international motorsport victory since 1991.


Formula E is a real world test bed for Jaguar to fearless progress the future of electrification.


As an official manufacturer team in Formula E, Panasonic Jaguar Racing designs its own powertrain, which includes the motor, transmission, inverter and rear suspension. To control costs the carbon fibre chassis and battery are common components and the same for all twelve teams. This allows the focus to be on developing electric vehicle powertrains which are efficient and lightweight which will improve the performance and range of future Jaguar Land Rover electric vehicles.
This is the second year teams will be racing with the futuristic Generation 2 racecars. Teams have two racecars, one per driver, which will be used for the full race distance.


Beyond its all-electric concept, Formula E is unique in the world of motorsport for its choice of venues. The championship takes place on temporary street circuits in the centre of the world’s major cities including Diriyah, Rome, Paris, New York and ending in a double-header race weekend in London.

Mitch Evans Wins First Formula E Race for Panasonic Jaguar Racing in Rome

Mitch Evans made history for Panasonic Jaguar Racing, claiming the team’s first ever ABB FIA Formula E win in Rome. It is Jaguar’s first international motorsport victory since 1991.

During a qualifying session plagued with intermittent rain showers, an impressive performance from Mitch saw the Kiwi driver clinch P2 from Super Pole. Teammate Alex claimed a ninth place qualifying, before being penalised for exceeding the maximum power limit and started at P21.

An early collision at turn 17/18 caused a pile up of several cars and brought out a red flag.

Mitch drove confidently at the restart and managed to overtake Andre Lotterer with Attack Mode at turn 11 for the lead of the race. Despite Lotterer activating Attack More a lap later, the Kiwi driver defended well and held onto his first win in the series.

The Panasonic Jaguar Racing team will now prepare for the Paris E-Prix on 27 April.

Mitch Evans commented about the win:

“This feels beautiful. It was a fantastic race. The first few laps were tricky in the wet. After the red flag I just wanted to stay steady. From early on I felt comfortable and my energy management was ahead of target so we decided to use it when it mattered. I wanted to use Attack Mode when Lotterer didn’t have it to gain that power difference. We had great pace from the beginning, so I really felt confident out there today.

It’s been years since I had a win, so this really feels amazing. I’m so happy for the team, for everyone at Panasonic Jaguar Racing for all their hard work and to Jaguar Land Rover for their support over the past three seasons. This has really come at a great time.”

Panasonic Introduces Shoe Deodorizer

Panasonic Corporation will begin selling a shoe deodorizer, the MS-DS100, equipped with “nanoe X” that generates 10 times(*2) more hydroxyl (OH) radicals than “nanoe” to remove unpleasant shoe odors in a simple way, on September 20, 2018 (in Japan only).

One of the common causes of unpleasant shoe odors is isovaleric acid, an odorous substance produced by foot sweat and bacteria. According to a survey(*3) Panasonic conducted with sneaker wearers, about 62% of those surveyed take some measures to remove shoe odors, but about half of them are not satisfied with the deodorizing methods they use.

The MS-DS100 utilizes Panasonic’s original ion particles, “nanoe X,” to dissolve and eliminate unpleasant shoe odors(*1). When the product is set in shoes and the switch turned on, “nanoe X” is generated and spreads from six outlets to every corner of the shoes to remove odors(*1) in the entire interior of the shoes from the heel to the toe.

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet. The product comes with a stylish storage case. The case accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly in the entrance area or shoe cupboard.

With the MS-DS100 shoe deodorizer, Panasonic proposes an easy way to remove shoe odors and expects to create new market demand.

Product features

Uses “nanoe X” to dissolve and eliminate shoe odors(*1)

The MS-DS100 utilizes Panasonic’s original nano-sized ions, “nanoe X.” Measuring about 5 to 20 nm each, the “nanoe X” particles penetrate the textile and dissolve and eliminate unpleasant shoe odors(*1).The six outlets discharge and spread “nanoe X” to every corner of the shoes to provide a thorough deodorizing effect.

Economical operation with electricity cost of less than 1 yen(*4) per use. Also operates on a mobile battery(*5).

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet, such as in the entrance area or shoe cupboard.

Storage case provided with the product features a stylish design to look attractive when placed in an entrance area.

The storage case provided with the product accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly. The caps with antibacterial treatment(*6) can be removed and washed with water, so they can be used hygienically.

About product

Product name: Shoe Deodorizer

Product No.: MS-DS100

Suggested retail price: Open price

Launch date: September 20, 2018

Monthly production volume: 1,000 units

Specifications

Approximate power consumption: 2.9W

Approximate product dimensions: 170 (W) x 92 (D) x 246 (H) mm

Approximate weight: 480 g (main unit only)

Cable length: 2.5m

Color: -H (light gray)

Accessories: AC adapter, cable, storage case

*1: Effect of deodorizing foot odors (isovaleric acid) adhered to shoes. Testing laboratory: Panasonic Corporation, Product Analysis Center. Testing method: 6-stage odor intensity measurement method in an about 10-m2 test room. Deodorizing method: Generation of “nanoe.” Test result: Odor intensity decreased by 1.5 in 5 hours. Test result certificate issuing date: June 4, 2018. Test result certificate number: 1V332-180604-K01.

– Test results were not obtained under actual use conditions.

– Deodorizing effect varies depending on the ambient conditions (temperature, humidity), operating time, type of odor, and type of textile.

– Sensitivity to the deodorizing effect may vary from individual to individual.

*2: According to the results of Panasonic’s measurement conducted based on the ESR method. Comparison between 480 billion “nanoe” particles/second and 4,800 billion “nanoe X” particles/second.

*3: According to the results of Panasonic’s Internet survey conducted in June 2018 with males and females (N = 2,000) in their 10s to 60s

*4: Calculated based on the new electricity rate of 1 kWh = 27 yen (including tax)

*5: For normal mode, use a mobile battery with a capacity of 3,760 mAh or more (rated output: 5.0 VDC, 1.8 A). For long mode, use a mobile battery with a capacity of 5,000 mAh or more (rated output: 5.0 VDC, 1.8 A). Operation on a mobile battery cannot be guaranteed since the operating time may differ depending on the usage conditions, environment and other factors.

– Mobile battery is not supplied with the product.

*6: Antibacterial effect. Part name: Cap. Antibacterial effect verifying laboratory: Japan Food Research Laboratories. Testing method: In accordance with JIS Z 2801. Test result: Antibacterial activity value of 2.0 or higher. Antibacterial method: Antibacterial agent contained in the resin. Name of the part with antibacterial treatment: Antibacterial treated resin. Test result certificate issuing date: August 25, 2015. Test result certificate number: No. 15083195001-0101.

JAGUAR XE SV PROJECT 8

Fresh from its world debut at the Goodwood Festival of Speed in June, Jaguar Land Rover Special Vehicle Operations (SVO) will introduce its latest high performance creation, the Jaguar XE SV Project 8, to North American automotive enthusiasts during this year’s Monterey Car Week.

 

Following its first public showing just 6 weeks ago in the U.K., the weekend’s activities for Jaguar Land Rover kick off on Thursday with Project 8 making its dynamic debut during the welcome reception for the Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.

 

”Project 8 is the most extreme performance Jaguar ever and the second Collector’s Edition vehicle from SVO,” said John Edwards, Managing Director of Jaguar Land Rover Special Operations. “Our team of engineers and designers are excited to showcase this special vehicle to prospective clients and enthusiasts in North America, where we so many of our valued clients are based.”

 

“No more than 300 of these special performance cars will be produced for sale worldwide. What better way to debut Project 8 – our most track-focused production car ever, than on America’s most iconic road course?”

 

Jaguar Land Rover SVO will bring two versions of the Project 8 to show in Monterey; a four-seat car finished in Velocity Blue representative of what U.S. enthusiasts will be able to buy and the other finished in Valencia Orange, featuring an optional two-seat Track Pack – available to customers outside the U.S. – which includes lightweight front carbon fiber racing seats with four-point harnesses fixed to a harness retention hoop in place of the rear seats4.

 

“Bringing the XE SV Project 8 to North America and debuting it at the events during Monterey Car Week was a natural fit,” said Kim McCullough, Vice President of Marketing for Jaguar Land Rover North America. “The week’s festivities on the Monterey Peninsula bring together the most passionate automotive enthusiasts from around the world each year and we’re excited to share our latest passion project with them.”

 

JAGUAR LAND ROVER AT THE MONTEREY MOTORSPORTS REUNION

Located along the start/finish straight in the race paddock, the four Jaguar Land Rover pit lane garages play host to a celebration of the brand’s latest vehicles.

 

The Jaguar Land Rover pit garages will present race fans a special exhibit, “the House of SVO,” showcasing the engineering and design capabilities of SVO in creating high-performance versions of the brand’s most popular cars. Visitors to the space can see the all-terrain Range Rover Sport SVR performance SUV and Jaguar’s all-weather supercar, the 200mph F-TYPE SVR Coupe2. The centerpiece of the display will be the Jaguar XE SV Project 8, where prospective clients can be among first to register their interest for the limited edition model.

 

Guests to the garages also have the opportunity to try their hand behind the wheel of a Panasonic Jaguar Racing Formula E race car; piloting the vehicle as part of an immersive virtual reality experience housed within the Jaguar display space.

 

Nestled between turns three and four of Mazda Raceway Laguna Seca, fans can explore the off-road limits of their favorite British SUV brand behind the wheel of several different Land Rover vehicles, including the all-new fifth-generation Land Rover Discovery. Visitors will climb and descend steep hills, drive off-camber turns and over obstacles, sampling the latest driver’s assistance aids which help make easy work of even the toughest trails3.

 

Fresh from its debut at the New York International Auto Show, Land Rover will also have the fourth member of the Range Rover family – the all-new Range Rover Velar – on display, sharing space with the brand’s halo vehicle from SVO, the $200,000 ultra-luxury Range Rover SVAutobiography Long Wheelbase1.

 

The Monterey Motorsports Reunion at Mazda Raceway Laguna Seca runs from Thursday, August 17, through Sunday, August 20; please visitwww.MazdaRaceway.com for full event scheduling.

 

THE QUAIL, A MOTORSPORTS GATHERING

In addition to the Rolex Monterey Motorsports Reunion, the XE SV Project 8 will also be shown on Friday, August 18, at The Quail, A Motorsports Gathering. Flanked by SVO’s first-ever series production Jaguar, the 575hp F-TYPE SVR, the limited-production XE SV Project 8 will join more than 200 other rare automobiles and motorcycles in an exclusive garden-party setting on the rolling greens of Quail Lodge & Golf Club from 10:00AM – 4:00PM.

 

EXOTICS ON CANNERY ROW

Later in the day, Special Vehicle Operations will show the 2018 Jaguar XE SV Project 8 at Exotics on Cannery Row. As one of the few non-ticketed public events during Monterey Car Week, Exotics on Cannery Row showcases some of the rarest and most exciting supercars of our time against the backdrop of Monterey’s historic downtown. The event is free and open to the public, running from 3:00 – 8:00PM.

 

XE SV PROJECT 8

Born from SVO’s desire to engineer the ultimate super sports sedan, the XE SV Project 8 builds on the success of the 2016 F-TYPE Project 7 as the brand’s second Collector’s Series vehicle; redefining the capabilities of how a four-door Jaguar can perform on track.

 

With the project currently under development, engineers are targeting a power output of 592hp; enough to make this the quickest road going Jaguar ever and capable of speeds up to 200 mph2. Along with the dramatic increase in power, a number of functional aerodynamic, suspension and interior enhancements to the XE help make this car the brand’s most powerful, agile and extreme performance vehicle ever4.

 

Global production for the XE SV Project 8 will be limited to just 300 units, each hand assembled at the SVO technical center in Coventry, England. Senior representatives from SVO will be on hand at events throughout the weekend to answer questions and help potential buyers register their interest. Those not attending can visitwww.JaguarUSA.com to keep up to date and register their interest.

#  #  #

1 All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.

Always follow local speed limits.

These features are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these features will correct errors of judgment in driving. Please consult the owner’s manual or your local authorized Land Rover Retailer for more details.

All illustrations, photographs and specifications shown here are based on the Jaguar XE SV Project 8 prototype vehicle. Final U.S. specifications, design, equipment, and accessories have not been determined. Therefore, U.S. production vehicles will differ from the one shown.

 

About Jaguar

Jaguar is a premier manufacturer of luxury sedans, sports cars and SUVs offering unparalleled design with tremendous performance. The company’s vision throughout its storied 80 year history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today’s Jaguar lineup consists of the Jaguar XE and XF sports sedans, the XJ full-size luxury sedan, the two-seat F-TYPE sports car and a line of performance SUVs, the E-PACE and F-PACE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich and Solihull manufacturing plants in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Jaguar website at www.jaguarusa.com.

 

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

 

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

 

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.

 

 

Jaguar Land Rover + Gorillaz

Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app (watch vid).

The best performers within the app will be fast-tracked through the recruitment process, helping to meet the Jaguar Land Rover brand’s goal of employing thousands of bright new talents over the next year. It is a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap, and inspire and attract a diverse range of talent and new thinking.

Interested applicants can download the Gorillaz App now at the iTunes App Store® (http://itunes.apple.com/us/app/gorillaz/id1217997478?mt=8) or Google Play™ (http://play.google.com/store/apps/details?id=com.Parlophone.Gorillaz&hl=en).

To find out more about Jaguar Land Rover recruitment, visit www.jaguarlandrovercareers.com. For more information on specific roles in Electrification, visit www.jaguarlandrovercareers.com/jlr-roles/product-creation/electrification/.

Noodle, the band’s guitarist and a Jaguar Land Rover ambassador, said, “Can you crack the code? Put your skills to the test! Hey, maybe you might land yourself ’the’ most BADASS job you can imagine. Dare to win!”

The Gorillaz App today launches a new Jaguar Land Rover recruitment area in the form of a 360-degree environment situated in the garage of the band’s home, which also features all the iconic vehicles from the Gorillaz past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept1, the first all-electric Jaguar five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.

The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code will focus on cracking code in Alternate Reality Game format (ARG). The challenge takes them on a series of code breaking puzzles that will test their curiosity, persistence, lateral thinking and problem solving skills – all real world attributes of a new generation of software and engineering talent.

“As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit,” said Alex Heslop, Head of Electrical Engineering at Jaguar Land Rover. “Here, we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”

“This exciting collaboration between Gorillaz and Jaguar Land Rover adds an Alternative Reality Game layer to what is already a cutting edge mixed reality mobile experience combining AR, VR and 360,” said Davor Kravac, Executive Creative Director at B-Reel London.

The Jaguar I-TYPE, Panasonic Jaguar Racing’s all-electric Formula E racecar, appears in the garage. Users can click on a poster of Noodle with the I-TYPE and “FanBoost” which enables them to vote for the @JaguarRacing team drivers to gain a power boost during their next race or to follow the @JaguarRacing Twitter channel.

The project follows the Jaguar Land Rover STEM initiative with Gorillaz in 2016, where founding member and female guitarist, Noodle, became the Jaguar Formula E Racing Ambassador. As the UK’s leading investor in research and development, and a leading global automotive manufacturer, Jaguar Land Rover is putting Noodle at the forefront of its campaign to address the skills gap that manufacturing is facing worldwide.

The company has used its debut season in Formula E to promote the Jaguar Land Rover brand’s thought-leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.

Traditional application methods remain open and resumes will be accepted, but Jaguar Land Rover invites potential applicants to download the app, break the codes and solve the problems to fast-track their way into employment.

(1)    All illustrations, photographs and specifications shown here are based on the Jaguar I-PACE concept vehicle. Final U.S. specifications, design, equipment, and accessories have not been determined. Therefore, U.S. production vehicles will differ from the one shown.

#  #  #

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.