Posts tagged with "formula e"

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

TAG HEUER x PORSCHE

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

The Swiss luxury watchmaker, TAG Heuer, and the German sportscar manufacturer, Porsche, have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration–ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

TAG Heuer CEO Frédéric Arnault says that now is the time is right for his brand’s partnership with Porsche“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

“The strong friendship of our brand with TAG Heuer has existed for decades, and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

TAG Heuer and Porsche: Two histories–one passion

TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindsets, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honored in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

A Beautiful Friendship Begins . . . and Flourishes

The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst, or “Ferry”, joined his father’s engineering office in 1931 at the age of 22. He later founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world–including a class win in the Carrera Panamericana race of 1954. In honor of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco–with its distinctive case, the blue metallic dial, the red seconds hand and the crown positioned on the left side of the case–broke with the familiar design codes of traditional watchmaking.

The Heuer Monaco’s innovations had come at a significant financial cost. As an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

There was another important, and more formal, link between Porsche and Heuer–or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

In 1999, the relationship grew even stronger–from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship, and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic, official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

New Sports Partnerships for 2021 and beyond

Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning  detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

Motorsports: continuing the legacy

The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports, and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer, its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series, Porsche Carrera Cup.

In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich, common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

One team, on the green and on the court

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

For the competitor in all of us

TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts, TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.

Celebrating a partnership:

Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior, or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

The official partnership between TAG Heuer and Porsche may be on its starting line, but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favorite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

Available from February 2021 HERE.

CASE

44 mm diameter

Steel polished, fine brushed case

Ceramic black tachymeter fixed bezel; Porsche inscription

Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red

Steel screw-down sapphire case back with special engraving Water resistance: 100 meters

 DIAL

Grey asphalt dial 3 counters :

—           3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip

—           6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand

—           9 o’clock : black “azurage” hour chronograph counter ; rhodium plated polished hand red tip

Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip

TAG Heuer applied logo 6 o’clock date

CARRERA HEUER 02 80 HOURS

 STRAP

Embossed black calf leather strap with hand stitching; calf skin black lining

Steel folding clasp with double safety push-buttons

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer  has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

 TAG Heuer Carrera Porsche Chronograph for 360 Magazine

Jaguar, Panasonic, 360 MAGAZINE

Panasonic Jaguar Racing

Panasonic Jaguar Racing have today revealed their brand-new all electric racecar to challenge for season six of the ABB FIA Formula E Championship. The British team’s official launch in front of VIPs, media, partners and fans was at Jaguar’s brand-new design studio in Gaydon, Warwickshire – the most advanced automotive design centre in the world.

The Jaguar I-TYPE 4, featuring an all new motor, gearbox, invertor, rear suspension and dampers has seen its overall weight reduced offering improved handling and performance. The lightest and most efficient powertrain the team has ever produced, the Jaguar I-TYPE 4 has a lower centre of gravity and will allow the team to push towards even more points, podiums and wins in season six.

The team have also announced the signing of new driver James Calado, who teams up with New Zealander Mitch Evans for season six of the ABB FIA Formula E Championship.

The 30-year-old, who started karting in 1999, has competed against some of the biggest names in motorsport including Formula E champion Jean-Eric Vergne and F1 driver Valtteri Bottas, during his career. He became the 2017 WEC GTE Pro champion and early this year took victory in the GTE Pro class at the Le Mans 24 hours.

Calado, who is based in Penarth, Wales, has a wealth of single-seater experience in GP3, GP2, British F3 and F1, scoring points, podiums and wins which he is keen to replicate in Formula E.

With the green lights of season six just over 50 days away, James Calado and Panasonic Jaguar Racing teammate, Mitch Evans, are focussed on preparing for the most competitive season of Formula E yet as they look to build on last season’s success.

ABOUT PANASONIC JAGUAR RACING

Jaguar returned to racing in October 2016, becoming the first premium manufacturer to join the all-electric ABB FIA Formula E Championship street racing series. In 2019 the team won the Rome E-Prix – Jaguar’s first international motorsport victory since 1991.


Formula E is a real world test bed for Jaguar to fearless progress the future of electrification.


As an official manufacturer team in Formula E, Panasonic Jaguar Racing designs its own powertrain, which includes the motor, transmission, inverter and rear suspension. To control costs the carbon fibre chassis and battery are common components and the same for all twelve teams. This allows the focus to be on developing electric vehicle powertrains which are efficient and lightweight which will improve the performance and range of future Jaguar Land Rover electric vehicles.
This is the second year teams will be racing with the futuristic Generation 2 racecars. Teams have two racecars, one per driver, which will be used for the full race distance.


Beyond its all-electric concept, Formula E is unique in the world of motorsport for its choice of venues. The championship takes place on temporary street circuits in the centre of the world’s major cities including Diriyah, Rome, Paris, New York and ending in a double-header race weekend in London.

AUTOMOBILI PININFARINA

AUTOMOBILI PININFARINA ANNOUNCE MAJOR DEAL IN BID TO BECOME WORLD’S MOST SUSTAINABLE LUXURY EV CAR BRAND

The world’s newest car brand confirms new HQin Munich and senior management line up, as well as a €50M partnership deal with Rimac

Automobili Pininfarina has today made a series of major announcements from its new headquarters that will see it strengthen its management team, secure cutting-edge, world-beating electric powertrain technology, and put Formula 1 and Formula E experience in the PF0 hypercar driving seat.

Automobili Pininfarina was announced in Rome in April 2018 as the world’s newest car brand, with an ambition to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability. 

The company will offer a range of cars designed and hand-crafted by legendary Italian automotive styling house Pininfarina SpA. The first, an ultra-exclusive, luxury electric hypercar codenamed PF0, will be launched at the Geneva Motor Show in 2019, with production beginning in 2020. 

Munich has been confirmed as the company’s corporate and operational headquarters, providing access to expertise and engineering networks in arguably the world’s most successful and technologically advanced car market. Munich’sproximity to northern Italy, the home of Pininfarina SpA – who will design and build the PF0 under contract – was also key to CEO Michael Perschke’sselection of it for the global headquarters. 

At a press conference today, CEO Michael Perschkeand special guest Dr. Pawan Goenka, Mahindra & Mahindra Managing Director, also introduced an impressive line up of partners and collaborators –including a unique technical partnership with RimacAutomobili to provide battery and drivetrain expertise, software, and hardware, in a contract worth up to €50m.

As well as the partnership with Rimac, AutomobiliPininfarina also announced Nick Heidfeld as their new Development Driver. With nearly 20 years of top-level motor racing experience to call upon, Nick will be responsible for honing the PF0 vehicle dynamics programme from the beginning of 2019, with a clear personal ambition: to help develop the most enjoyable electric performance car in the world.

Perschke said: “Today marks a significant step for the launch of a range of Pininfarina-branded cars and for PF0, which will be the most powerful Italian-built sports car in history – and the first luxury hypercar to be conceived in Germany. We have developed a sophisticated brief to deliver a ground-breaking all-electric hyper GT car to clients from 2020, and now we are curating the partners and suppliers to deliver this dream. The results will be electrifying for owners of Automobili Pininfarina cars in the future!”

Rolex × Monterey Car Week

Pebble Beach Concours d’Elegance Presented by Rolex Fast Facts:

  • 1937 Alfa Romeo 8C 2900B Touring Berlinetta owned by David and Ginny Sydorick claimed the Best In Show Award at the 2018 Pebble Beach Concours d’Elegance.
  • Other finalists for Best In Show were a 1929 Duesenberg J Murphy Town Limousine owned by the Lehrman Collection of Palm Beach, Florida; and a 1948 Talbot-Lago T26 Grand Sport Figoni Fastback Coupé owned by Robert Kudela of Chropyne, Czech Republic.
  • David was awarded a steel and yellow gold Rolex Datejust 41.
  • “This car is one of only five built and it has recently been completely restored, taking a huge amount of effort and dedication from all those involved,” said Sydorick. “It feels great to win at Pebble Beach today and receive a Rolex watch, I look forward to wearing it proudly.”
  • Rolex has been a sponsor of the Pebble Beach Concours d’ Elegance since 1997 and the Tour d’ Elegance in 2007.
  • 234 cars participated in this year’s show.
  • Following the judging, nine-time Le Mans winner and Rolex testimonee Tom Kristensen said: “The collection of historic automobiles and world-renowned concept cars at Pebble Beach creates an event like no other. It has been a privilege to be part of the judging team, and to get so close to these amazing machines and meet their owners. The Best of Show Award represents excellence and timeless elegance – values that I closely identify with Rolex – while recognizing and preserving the greatest cars in the world. This event is an absolute must for all car lovers.”
  • Cars competed in 27 judged classes as well as for four Elegance awards and 22 special awards.
  • Other show highlights included a 1927 Rolls-Royce Phantom I Windovers Limousine owned by His Highness Maharaja Gaj Singhji of Marwar-Jodhpur, Jodhpur, India, that won the Montagu of Beaulieu Trophy and a 1937 Cadillac Series 90 Hartmann Cabriolet owned by Jim Patterson of Louisville, Kentucky, which won its class and the Gwenn Graham Most Elegant Convertible Elegance Award.

Rolex Monterey Motorsports Reunion Fast Facts:

  • 551 genuine and period-correct competition cars competed.
  • Nissan, and its US predecessor Datsun, was celebrated throughout the event, as the brand became the first Japanese manufacturer to be honored at the Reunion.
  • Since 2001, Rolex has partnered in this cornerstone event during Monterey Car Week, united by values of tradition and innovation that have shaped the watchmaking and automotive worlds.
  • During Picnic in the Paddock, legends of the sport, Sir Jackie Stewart, fellow Rolex Testimonee Tom Kristensen and FIA Formula 1® Drivers’ World Champion Mika Häkkinen, recounted motoring anecdotes that will live long in the memories of those who attended.
  • Rolex Testimonee Sir Jackie Stewart first competed at Laguna Seca in 1965 and this year celebrates a 50-year partnership with the Swiss watch brand. The Scottish legend said: “It is an honor to witness these incredible motor racing cars compete as they were built to; from the early 20th Century right the way through to the 1990s, they truly tell the story of the heritage and evolution in our sport. The highest standards of precision and engineering on show link Rolex and the Reunion, while underlining Rolex’s commitment to motor sport globally.”
  • Nissan’s long-term involvement in motor sport was exhibited, from the 1971 Datsun 510, to the Nissan 300ZX Twin Turbo – the 1994 Rolex 24 At DAYTONA winner – and the 2019 Formula E Nissan racing car.
  • Notable Nissan drivers and team owners were present, including John Morton, Peter Brock and Steve Millen, along with comedian Adam Carolla who drove his 300ZX Turbo formerly owned by Paul Newman.
  • Meanwhile, legendary chassis from Lotus, Lola, McLaren, AAR and Surtees formed part of the 50th anniversary of Formula 5000.

ABB rings NYSE closing bell

To celebrate the recent closing of the acquisition of GE Industrial Solutions, ABB CEO Ulrich Spiesshofer rings the closing bell at the New York Stock Exchange on Friday, July 13, 2018, along with Greg Scheu (far left), President of ABB’s Americas Region; Tarak Mehta (sixth from right), President of ABB’s Electrification Products (EP) division, Stephanie Mains, Managing Director Electrification Products Industrial Solutions (sixth from left) and other members of the ABB team.

ABB’s completion of the acquisition of GE Industrial Solutions (GEIS) on June 30, 2018, strengthens the pioneering technology leader’s global #2 position in electrification and expands ABB’s access to the North American market. The $2.6 billion acquisition brings the total value of ABB’s investments in the United States to $14 billion since 2010, and complements the company’s leadership in fast-charging solutions for e-mobility.

ABB is the title sponsor of the ABB FIA Formula E Championship, the world’s first fully electric international FIA motorsport series, which is holding the two final races of the season in New York on July 14 and 15. The Championship serves as a competitive platform to test and develop e-mobility-relevant electrification and digitalization technologies.

ABB Ltd, the parent company of the ABB Group, is listed on the SIX Swiss Exchange in Zurich, the NASDAQ OMX in Stockholm and the NYSE in New York.

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees. www.abb.com

JAGUAR I-PACE eTROPHY

Jaguar Racing Gives Global Debut to I-PACE eTROPHY Racecar in Berlin

Jaguar I-PACE eTROPHY will be the official support series to ABB FIA Formula E Championship

Today, the Jaguar I-PACE eTROPHY charged ahead as it made its global debut in Berlin. Founder and CEO of Formula E Alejandro Agag had the honour of marking this historical moment alongside Jaguar Racing as he drove the racecar around the iconic Tempelhof Circuit.

FORMULA E × voestalpine

Formula E partners with voestalpine for European Races

This takes voestalpine into a completely new sponsoring category, one with its own rankings and a trophy in the fifth and sixth (2019/20) seasons of Formula E.

Formula E has announced a new partnership with voestalpine – global leading technology and capital goods group – for select events next season in the ABB FIA Formula E Championship, titled the voestalpine European races.

Starting from season five, voestalpine will put its name to the European leg of the ABB FIA Formula E Championship – where the fully-electric next generation of Formula E cars compete in iconic city-centre locations. The partnership takes voestalpine into a new sponsorship category which includes rankings and a trophy for select European races in the fifth and sixth seasons oof Formula E.

As a platform to test and develop road-relevant technologies and speed-up the mass adoption of electric vehicles on a global scale, Formula E will work closely with voestalpine to make further advancements in the field of e-mobility and assist with technology transfer between automotive suppliers, manufacturers, and customers.

Both brands have a shared strategic focus tailored towards dynamism, speed and creativity.

Accounting for around a third of Group revenue, for years the automotive industry has been a key driver of innovation and growth at voestalpine. With their comprehensive automotive expertise, the company sees huge potential to grow faster than in the traditional segments, especially in the electromobility sectorr.