Posts tagged with "Carrera"

Alex Bogdan for use by 360 MAGAZINE

TOP SHADES

Everyone knows that a pair of sunglasses can elevate one’s entire presence. You’ve seen it before; the most mysterious and chilled individuals always seem to be donning a pair of fashionable shades. Whether you’re wearing them to block out the sun or the haters, we’ve assembled the most high-fashion, chic shades on the market today. And many of them, do not require eye exams.

9Five

The elaborate, exclusive eyewear collection at 9Five radiates pure luxury. With many styles sporting 24K gold plated steel, these shades will have you feeling that twenty-four karat magic. Offering polarized, clean les and prescription shade choices, 9Five has something suited best for you eyewear needs.

Aperçu

The Aperçu brand is named after the French verb APERÇEVOIR, to perceive. Implying a meaning of “a flash of insight,” the name of these shade exemplifies that self-expression is powerful and a key part of our daily life. Displaying high-fashion styles and designs of your choice shades, a pair of Aperçu’s will elevate your wardrobe.

Carrera

Designed in Italy emulating Italian style comes Carrera’s eyewear collection. The distinctive personality of a pair of Carrera shades is sure to captivate any room you step in. Sporting athletic to casual styles with impeccable quality, a pair of Carrera’s are indeed in their own lane.

Celine

With a variety of high-fashion pieces comes Celine’s sunglasses selection. When we say a selection, we mean a SELECTION. Ranging from oversized, cat eye, round, square and even more styles, Celine is sure to have something that appeals to your personality. The fully equipped range of sunglasses in Celine’s collection ensures high fashion freshness.

Fendi

From the Italian luxury fashion house comes Fendi eyewear. The sunglasses collection from Fendi showcases timeless, luxurious pieces. Sporting unique features such as unconventional lens colors with dynamic FF branding, Fendi shades are one-of-a-kind.

Gentle Monster

The Korean eyewear brand of Gentle Monster mimics the meaning of their name in each pair of shades in their collection. ‘Gentle,’ meaning modest yet wearable stand opposed to the ‘Monster,’ meaning of attitude paired with individuality. These avant-garde shades are eye catching and will uplift your entire presence.

Gucci

There’s only one way to illustrate the Gucci eyewear collection; bold. With such profound styles from the aviator to Hollywood-favorite, Gucci’s eyewear is striking and distinct. Fit for those who love to stand out amongst a crowd, Gucci gives you just that and more.

Kate Spade

Notarized for the brands cool and quirky essence, Kate Space shades are no different. The sunglasses available in Kate Spade’s collection, too, offer a conventional feel paired with a modern-day ambiance. Regarded as true elegance, the Kate Spade shades emulate a rare experience.

Linda Farrow

With an eclectic range of sunglasses comes the outstanding Linda Farrow collection. A selection of punchy colors and distinguishing designs, Linda Farrow shades are stand out pieces. With reminiscent, vintage styles to cutting-edge, modern designs, Linda Farrow is one of the most exhilarating and cutting-edge brands in fashion today.

Louis Vuitton

The Louis Vuitton shade collection offers shades for those in search of styles ranging from subtle to statement. The frames of the sunglasses are sure to compliment your face form, no matter the pair! Commonly worn by popular rap star El Alfa El Jefe, snatch up a pair of Louis Vuitton shades to be styled like the stars.

Prada

Prided on the impeccable crafting of their works, Prada never fails to embark on their contemporary promise. Prada shades are exceptionally popular, you’ve probably even seen them on your go-to form of social media a time or two. Although Prada is known for their essential, all-black sunglasses, the brand has a selection of styles, colors and constructions to choose from that you’ll just have to have.

Privé Revaux

Founded on the idea that luxury eyewear should be inexpensive and accessible to all comes Privé Revaux eyewear. Creative directors’ celebrity stylists Rob Zangardi and Mariel Haeen have worked with some of the most esteemed in the entertainment industry, and now they work for YOU! The team works to ensure that you’ll find the picture-perfect pair of shades that fits both your creative style and face shape.

Raen

Inspired by the brand’s home of Oceanside, California, Raen shades imitate the free-spirited and creative vibe of the California coast. Presently now just north of San Diego, these shades pull out everything that you love about the coast, an impeccable blend of surf, sun and culture. Handmade to ensure fit, comfort and durability, Raen shades are a flawless choice of shades for the eccentric.

Ray-Ban

We all know and admire the classic styles that come from the notorious sunglasses brand, Ray-Ban. Whether you’re looking for their iconic, immediately familiar designs like the Aviator of Wayfarer, or something a little bit fresher and more distinctive, Ray-Bans has got you covered. Available in an assortment of frame styles and lens choices, you’ll be sure to find a pair suitable for your taste.

Saint Owen

Saint Owen furthers the space of eyewear, continuously combining cutting edge designs with attentiveness. Handcrafted in Italy and Japan, Saint Owen shades are produced by the best of the best. Showcasing the use of distinctive highlights, like ceramic nose pads and stainless-steel hinges, Saint Owen sunglasses are a step above the rest.

T HENRI

Handmade from 18K Gold and titanium materials, the T HENRI eyewear collection displays the renowned, celebrated view of the T HENRI company. This ultra-luxury eyewear brand aims to produce shades tailored for the elite lifestyle. T HENRI pieces are handcrafted to precision, with inspiration from vintage supercars.

Tom Ford

Pure sophistication pours out of Tom Ford shades. Noteworthy for their standard bold structuring, the sunglasses made a statement without a word. Offered in several edgy styles and colors, Tom Ford shades are a showstopper.

Tory Burch

Defined by traditional sensibility, Tory Burch sunglasses push the envelope for eyewear. These shades sport geometrical shapes, printed patterning and rare lens capabilities. You’ll want to snatch up a pair of these unparalleled sunglasses.

Versace

Glamour, extravagance and modernity; this is how we exemplify Versace sunglasses. With wide-ranging styles that go from simplistic to extraordinary, this eyewear collection has an array of high-fashion pieces. Available, too, in diverse color pallets, Versace appeals to the chic.

Alex Bogdan for use by 360 MAGAZINE

Art courtesy of HLDN PR for use by 360 Magazine

Rich Caliente Auctions NFT with Custom 2021 Porsche 911 Carrera

ABSTRACT ARTIST & LUXURY AUTOMOTIVE DESIGNER RICH B. CALIENTE TO AUCTION REAL CUSTOM PAINTED 2021 PORSCHE 911 CARRERA ART CAR AS FIRST OF ITS KIND MINTED ART NFT WITH OWNERSHIP OF CAR INCLUDED AT THIS WEEK’S 2021 BITCOIN CONFERENCE IN MIAMI, FL, THE ONLY PORSCHE ART CAR OF THIS CENTURY, FOLLOWING JANIS JOPLIN’S PSYCHEDELIC PORSCHE 356 OF THE LATE 1960’s, RICH B. CALIENTE TO ALSO UNVEIL PHYSICAL JET PLANE ART NFT AT CONFERENCE

On June 4, 2021, abstract artist and world renown celebrity luxury car designer Rich B. Caliente will bring the first luxury art car on the market as a minted high-end NFT with the digital artwork of a customized 2021 Porsche 911 painted by Caliente. For the first time on the NFT market, whoever purchases the minted art NFT will acquire the digital artwork of the Porsche 911 as well as receive the physical Porsche with its ownership title inside of the NFT.

Known for designing one of a kind rolling works of art for high profile brands and collectors in music, sports, art and fortune 500 business such as Kid Robot, DJ Khaled, Dwayne Wade, Lebron James, Rick Ross and many others, this NFT art car was conceptualized by Rich B. Caliente and launched by Slash Dot, an NFT management consultancy co-founded Brad Flaherty. This will be the world’s first luxury art car to be auctioned on the NFT market that will include both the digital artwork of the car and ownership title to the physical car. Going to auction on June 4th at the 2021 Bitcoin Conference in Miami, FL, bids will be accepted using the blockchain cryptocurrency Ethereum through June 14th. This first of its kind NFT provides the metadata, storage, and legal standards that have been virtually absent from artwork and luxury items associated with non-fungible tokens until now.

Pre-sale exhibition of the NFT can be viewed at Rich’s website.

In addition to Friday’s auction launch for the Porsche art car NFT, Caliente will unveil a physical jet plane art NFT at the conference that will be coming up for auction soon as part of a series of art NFT’s that will be created by the artist.

A portion of proceeds from the sale of the art NFT will benefit the Irie Foundation, an organization founded by award winning DJ Irie that’s dedicated to empowering the lives of at-risk youth in South Florida through mentorship programs, cultural experiences, and scholarship opportunities.

ABOUT RICH B. CALIENTE

As featured in The Dupont Registry and others, Rich B. Caliente has established himself as one of the most highly sought after, pioneering luxury automotive designers in the industry and art world with a diverse clientele for his rolling works of art and one-of one-art pieces by brands such as Kid Robot where he was the first ever automotive designer to create for the popular brand as well as elite collectors in professional sports music, entertainment, art and fortune 500 business. Learn more at Rich Caliente’s website.

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

TAG HEUER × PORSCHE × RED BULL RACING HONDA

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

The Swiss luxury watchmaker, TAG Heuer, and the German sportscar manufacturer, Porsche, have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration–ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

TAG Heuer CEO Frédéric Arnault says that now is the time is right for his brand’s partnership with Porsche“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

“The strong friendship of our brand with TAG Heuer has existed for decades, and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

TAG Heuer and Porsche: Two histories–one passion

TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindsets, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honored in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

A Beautiful Friendship Begins . . . and Flourishes

The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst, or “Ferry”, joined his father’s engineering office in 1931 at the age of 22. He later founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world–including a class win in the Carrera Panamericana race of 1954. In honor of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco–with its distinctive case, the blue metallic dial, the red seconds hand and the crown positioned on the left side of the case–broke with the familiar design codes of traditional watchmaking.

The Heuer Monaco’s innovations had come at a significant financial cost. As an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

There was another important, and more formal, link between Porsche and Heuer–or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

In 1999, the relationship grew even stronger–from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship, and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic, official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

New Sports Partnerships for 2021 and beyond

Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning  detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

Motorsports: continuing the legacy

The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports, and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer, its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series, Porsche Carrera Cup.

In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich, common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

One team, on the green and on the court

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

For the competitor in all of us

TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts, TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.

Celebrating a partnership:

Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior, or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

The official partnership between TAG Heuer and Porsche may be on its starting line, but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favorite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

Available from February 2021 HERE.

CASE

44 mm diameter

Steel polished, fine brushed case

Ceramic black tachymeter fixed bezel; Porsche inscription

Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red

Steel screw-down sapphire case back with special engraving Water resistance: 100 meters

 DIAL

Grey asphalt dial 3 counters :

—           3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip

—           6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand

—           9 o’clock : black “azurage” hour chronograph counter ; rhodium plated polished hand red tip

Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip

TAG Heuer applied logo 6 o’clock date

CARRERA HEUER 02 80 HOURS

 STRAP

Embossed black calf leather strap with hand stitching; calf skin black lining

Steel folding clasp with double safety push-buttons

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer  has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

Red Bull Racing Honda × TAG Heuer

CHARGING ON TO 2024 WITH TAG HEUER 

After five successful seasons together, Red Bull Racing Honda and TAG Heuer are pleased to announce a partnership extension until 2024, with the legendary Swiss watch manufacturer continuing as the Team’s Official Timekeeper.

The conclusion of the new agreement comes on the eve of the 2021 FIA Formula One World Championship and sees TAG Heuer branding continue across the cars and suits of race-winning Red Bull Racing Honda drivers Max Verstappen and Sergio Perez. Both headliners as well as the Team will also be sporting TAG Heuer wristwatches as they prepare to mount a title charge.

The partnership extension means the Swiss luxury brand will continue adding to its prestigious Formula One heritage that stretches back more than 50 years. TAG Heuer’s passion for motorsport not only includes its long-standing partnership with Red Bull Racing but also its ties to iconic races such as the Monaco Grand Prix.

Red Bull Racing Honda Team Principal, Christian Horner, said: “We are enormously proud to continue our longstanding and successful partnership with TAG Heuer, one of the most iconic names in the history of Grand Prix racing. Over the decades TAG Heuer has been associated with some of the true legends of our sport and we are delighted that Red Bull Racing continues to be part of that important heritage. In motorsport, timing is everything, not just in terms of the fractions of a second that separate the great from the good, but also in terms of the split-second decisions that can spell the difference between victory and defeat. TAG Heuer’s “Don’t Crack Under Pressure” spirit embodies the resilience and commitment required to get that timing right and we look forward to creating more race-winning moments with them in the coming years.”

Frédéric Arnault, CEO of TAG Heuer added: “TAG Heuer has outstanding heritage in Formula One, stretching back to the golden age of Grand Prix racing, and we are proud to continue that story with today’s extension of our relationship with Red Bull Racing Honda until the end of the 2024 season. Together with the Team, our mission is to continue to strive for ultimate precision and performance through beautifully engineered concepts that contribute to the remarkable history and wonderful mystique of motorsport.”

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

 TAG Heuer Carrera Porsche Chronograph for 360 Magazine

Erich Strenger × Porsche

No one has shaped the image of Porsche quite as much as Erich Strenger. Introducing a new book, “Erich Strenger: A Graphical Report” from publishers Delius Klasing that is the first ever comprehensive collection of Erich Strenger’s work with Porsche between 1951 and 1988.

Strenger left his mark on Porsche with a design language that continues to bear his signature to this day.
This book showcases a first-ever comprehensive collection of Strenger’s work, created over the course of his collaboration with Porsche between 1951 and 1988. Strenger was instrumental in influencing and molding the image of the Porsche brand as we know it today 
Erich Strenger (1922-1993), an author, photographer, designer, and illustrator, left his mark on the look of Porsche during the company’s formative years in the early ’50s and ’60s with a design language that, for the most part, continues to bear his signature to this day. He also created countless print products for this successful sports car maker, including Christophorus Zeitschrift für die Freunde des Hauses Porsche, the brainchild of Erich Strenger and Richard von Frankenberg. Over the course of a collaborative relationship with Porsche spanning more than thirty years, the graphic artist, who started out working alone, founded an advertising agency in the heart of Stuttgart with a staff of up to eleven permanent employees. There, Strenger would later create countless racing posters, much like those he had designed in his early days working for Dr. Ing. h.c. F. Porsche AG as a freelancer in the early ’50s. 
Strenger was instrumental in influencing and molding the image of the Porsche brand as we know it today. This book showcases a first-ever comprehensive collection of his work, created over the course of his collaboration with Porsche between 1951 and 1988. This monographic and monothematic publication brings the noteworthy highlights of his work to the forefront, focusing attention on the designer’s approaches and methods.

Purchase here